Business Analysis Tutorial

  • Business Analysis Tutorial
  • Business Analysis - Home
  • Business Analysis - Introduction
  • Software Development Life Cycle
  • Business Analysis - Roles
  • Tools and Techniques
  • Business Analysis - JAD Session
  • Requirement Gathering Techniques
  • Functional Requirements Document
  • S/W Requirements Specification
  • Business Analysis - Use-Cases
  • Use-Case Diagrams
  • Requirements Management
  • Planning Good Requirements
  • Business Analysis - Modelling
  • Business Analysis Useful Resources
  • Business Analysis - Quick Guide
  • Business Analysis - Useful Resources
  • Business Analysis - Discussion
  • Selected Reading
  • UPSC IAS Exams Notes
  • Developer's Best Practices
  • Questions and Answers
  • Effective Resume Writing
  • HR Interview Questions
  • Computer Glossary

Business Analysis - Tools and Techniques

A Business Analyst should be familiar with various analytical tools and related technologies when you are wearing the BA hat. I mean, if you are holding this position.

As we have already learnt earlier, business analysis is a process where you are trying to understand a business enterprise and identifying opportunities, problem areas, problems and meeting a wide range of people having wide range of roles and responsibilities like CEO, VP, Director and understanding their business requirements.

Fundamentally, there are 3 types of Business analysis which we can categorize into −

Strategic Analysis − Strategic business analysis deals with pre-project work. It is the method or process of identifying business problems, devising business strategies, goals and objectives helping the top management. It provides management information reporting for effective decision making process.

Tactical Analysis − It involves knowledge of specific business analysis techniques to apply at the right time in the appropriate project.

Operational Analysis − In this type of Business analysis, we are focussed towards the business aspect by leveraging information technology. It is also a process of studying operational systems with the aim of identifying opportunities for business improvement.

For each type of analysis, there are a set of tools which are available in the market and based on organizational needs and requirements, these are to be used.

However, to materialize business requirements into understandable information, a good BA will leverage techniques Fact-Finding, Interviews, Documentation Review, Questionnaires, Sampling and Research in their day-to-day activities.

Functional and Non-Functional Requirements

We can breakdown a requirement into two principal types like Functional and Nonfunctional requirements.

For all the technology projects, functional and non-functional requirements must be segregated and separately analyzed.

To define the proper tool and an appropriate technique might be a daunting challenge. Whether you are doing a brand-new application or making change to an existing application. Considering the right technique for the functional process is an art by itself.

An overview of the widely-used business analysis techniques which are currently in the market −

Applicability of Tools and Process

Although there are a variety of tools and procedures available to business analysts, it all depends upon the current practices of the organization and how they would like to use it.

For example, root-cause analysis is used when there is a requirement to go deeper into a certain important area or function.

However, business requirements document is the most popular and accepted way to put the requirements in documentation format.

In the subsequent chapters, we will be discussing some of the above techniques in-depth.

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Top 20+ Business Analysis Tools

This blog will tell you all you need to know about Business Analysis Tools to help you analyse business problems and present solutions efficiently.


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  • Business Analyst Black Belt
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According to  Allied Market Research , the global market for business analytics software and tools in 2020 was valued at £48.45 billion and could reach £135.67 billion by 2030

This exponential growth is testimony of the fact that more and more organisations are adopting tools for Business Analysis, and naturally, enquiries about these tools are at an all-time high.  Read this blog to learn about the top 20 Business Analysis Tools, such as ClickUp, Microsoft Power BI, Databox, and more and understand their features. 

Table of Contents 

1) What is Business Analysis? 

2) Importance of Business Analysis 

3) Business Analysis techniques  

4) Process of Business Analysis – In sequence  

5) Factors to consider while choosing Business Analysis Tools 

6) Different types of Business Analysis Tools   

7) Top 20+ Tools for Business Analysts  

8) Conclusion 

What is Business Analysis? 

Business Analysis is the process of understanding the needs and problems of a business and finding the best solutions to improve its performance and achieve its goals. Business Analysis is instrumental in facilitating communication and understanding between different business units. It acts as a bridge between technical and non-technical stakeholders, translating complex technical jargon into easily understandable terms for decision-makers. This effective communication is essential for successful project implementation and organisational change. It involves various techniques and tools, such as data analysis, modelling, testing, and evaluation. Business Analysis is important because it helps businesses make better decisions, save costs, increase efficiency, and satisfy their customers and stakeholders.

Business Analysis Training

Importance of Business Analysis 

Business Analysis is important because it helps businesses create value and achieve success in a competitive and dynamic environment.  Here are some of the reasons why Business Analysis is important: 

a) Business Analysis helps businesses make better decisions. Business Analysis can help businesses choose the most optimal and effective course of action, by understanding the needs and problems of a business and finding the best solutions to improve its performance and achieve its goals,.  

b) Business Analysis helps businesses save costs. By doing thorough research and analysis before implementing any solution, Business Analysis can help businesses prevent or minimise errors, defects, or failures that could harm the business or its reputation. 

c) Business Analysis helps businesses increase efficiency. By using various techniques and tools, such as data analysis, modelling, testing, and evaluation, Business Analysis can help businesses ensure that the solutions they implement are desirable.  

d) Business Analysis helps businesses satisfy their customers and stakeholders. By identifying and analysing the customers, competitors, and market trends, Business Analysis can help businesses develop services that meet customer needs and expectations.  

e) Business Analysis can also help businesses communicate and collaborate with different stakeholders, such as owners, managers, employees, customers, suppliers, regulators, and investors, to make sure that everyone is on the same page and working towards the same goals. 

Business Analysis techniques  

Business Analysis techniques are methods or tools that help a business analyst understand the needs and problems of a business. Some of the most popular Business Analysis techniques are: 

a) SWOT analysis: This technique helps to identify the Strengths, Weaknesses, Opportunities, and Threats of a business or a project. It helps to evaluate the internal and external factors that affect the success of a business.  

b) MOST analysis: This technique helps to define the Mission, Objectives, Strategies, and Tactics of a business or a project. It helps to align the actions and resources of a business with its vision and goals.  

c) Business Process Modelling (BPM): This technique helps to create a visual representation of the activities, flows, and roles involved in a business process. It helps to understand, analyse, and improve the efficiency and effectiveness of a business process.  

d) CATWOE: This technique helps to analyse a business problem or situation from different perspectives: Customers, Actors, Transformation, Worldview, Owners, and Environmental constraints. It helps to understand the impact and implications of a solution for different stakeholders.  

e) MoSCoW: This technique helps to prioritise the requirements of a business or a project based on their importance: Must have, Should have, Could have, or Would like to have. 

Process of Business Analysis – In Sequence  

The Business Analysis process helps understand the needs and problems of a business and find the best solutions to improve its performance and achieve its goals. The Business Analysis process consists of the following steps in sequence: 

a) Enterprise analysis: This step involves defining the objectives, scopes and deliverables of the project, as well as identifying the stakeholders, risks, and constraints.  

b) Requirement planning and management: This step involves planning and managing the tasks and resources associated with the requirements of the project.  

c) Requirement elicitation: This step involves researching and discovering the requirements of the project from various sources, such as users, customers, documents, or existing systems  

d) Requirement analysis and documentation: This step involves analysing, structuring, and specifying the requirements of the project using various methods and tools, such as data analysis, modelling, testing, and evaluation. 

e) Requirement communication: This step involves communicating and collaborating with different stakeholders, such as owners, managers, developers, testers, or customers, to make sure that everyone is working towards the same goals. 

f)  Solution evaluation and validation: This step involves measuring and reporting the outcomes and benefits of the solution. 

Factors to consider while choosing Business Analysis Tools    

Choosing the right Business Analysis tools can be challenging, as there are many factors to consider. Some of the factors are: 

a) The business objectives and requirements: The tools should be able to support the current and future needs, as well as goals of the business. They should also be able to capture, analyse, and document the requirements of the business and its stakeholders. 

b) Pricing and cost-effectiveness: The tools should fit the budget and resources of the business. They should also provide a good Return on Investment (RoI) and avoid hidden or extra fees. 

c) The user interface and visualisation: The tools should have a user-friendly and intuitive design that can accommodate different user types and preferences. They should also provide clear and attractive visuals that can enhance the understanding and communication of the data and insights. 

d) Advanced analytics and functionality: The tools should be able to perform complex and sophisticated data analysis and provide contextualised and actionable insights. They should also offer various features and functions, such as data integration, data quality, data security, etc. 

Different types of Business Analysis Tools   

Not one Business Analysis Tool can fulfil the demands of a Business Analyst. However, a majority of such tools can be used to manage most of the work of such professionals. The Business Analysis Tools perform several functions, some of which are listed below: 

a) To manage and track requirements  

b) To model a business process diagram  

c) To collaborate with other teams and stakeholders  

d) To keep track of projects carried out in the business  

There are four major categories of Business Analysis Tools: 

Requirement gathering tools

Requirement-gathering tools are crucial to understanding customer requirements and keeping them organised. There is also a need to track the changing requirements as they often get updated. These tools help to: 

a) Sync up with the development team  

b) Coordinate with the QA team  

c) Keep track of changing requirements

Modelling tools

Modelling tools represent complex data that may be in the form of text or numbers presented in a simple pictorial format. When such complex data is put into charts and graphs, it becomes easy to derive useful insights from them. A Business Analyst must be able to convey complex data in a meaningful way.

Collaborate tools

Business Analysts often collaborate with other teams, business units and stakeholders. Using a collaboration tool to communicate with everyone and be on the same page effectively is essential. . Here are top 20 best Business Analysis tools to use:

Project Management tools

While Project Management is not a primary task for a Business Analyst, practically, a Business Analyst has to keep track of projects running in the organisation. While it is not critical, being aware of popular project management tools is better. 

Start your journey into the world of Business Analysis with our BCS accredited Business Analyst Training courses.  

Top 20 Business Analysis Tools   

A Business Analyst can improve a business and help take better decisions. However, a Business Analyst can also benefit from certain tools that can improve decision-making, identify issues, and provide a framework for the business process.   


ClickUp is a useful Business Analysis Tool primarily used for Project Management. It provides a holistic view of all the ongoing tasks. This tool offers comprehensive Time and Task Management and also facilitates collaboration between different units in a business. ClickUp also provides tools to handle business chats, documents, tasks, etc. Users can also set priorities by allowing them to resolve and assign comments on the given t asks . 

Key features  

The following are the key features of the ClickUp Business Analysis Tool: 

a) Easy filtering and searching for a specific task 

b) Clear visual overview of the complete work and organising big teams into spaces 

c) Simplifying complex tasks into subtasks using nested subtasks and checklists 

d) A wide range of templates 

e) Integration with Slack, GitHub, GitLab, Webhooks, Toggl, Harvest and Google Drive 


ClickUp has several plans that are not too expensive. It offers a free version with limited features for individual users and also allow a paid plan surprisingly, allows unlimited members with the free plan. There are four types of paid plans namely: Unlimited, Business, Business Plus and Enterprise.   

a) The Unlimited plan is priced at £4 per member per month.     

b) The Business plan is priced at £9.5 per member per month.     

c) The Business Plus plan is priced at £15 per member per month.     

d) For Enterprise plans, you must contact ClickUp. 


Nifty, because of its user-friendly interface, simple tools for Project Management, and work tracking, make it one of the leading and widely used Business Analysis Tools. It is highly effective for managing workflow solutions from start to end. It helps you keep the tasks, projects, chats, and documents in one place, making it easy to collaborate and track any project.   

It can view the tasks in Kanban, List and Timeline views. The best part is that each task in the project showcases every detail under it, and users can chat with each other under the task, making collaboration much easier.   

The following are the key features of the Nifty Business Analysis Tool:  

a) Allows everyone to see the tasks and progress in the dashboard  

b) Offers time tracking features to see who's working on what and for how long  

c) Create tasks directly from discussions to save time and meetings 

d) Clearly defines roles like Owner, Admin, Members and Guest with varying permission levels   

e) Offers different views such as Kanban, List, Swimlane, Timeline and Calendar 

Nifty offers a free plan for individuals with two active projects and unlimited members. There are Started, Pro, Business and Unlimited plans for businesses and professionals.   

a) The Starter plan includes the core features and is priced at £31 monthly for 10 members 

b) The Pro plan is priced at £63 per month for 20 members 

c) The Business plan is priced at £99 per month for 50 members  

d) The Unlimited plan is priced at £317 per month for unlimited members 

MS Excel   

MS Excel is a very powerful tool that can be used for tasks like creating charts, storing data in an organised manner, sorting and filtering data, examining trends in the data, etc. Since it is a spreadsheet tool, it can be used for mathematical and financial functions and aid in data analysis. 

MS Word   

MS Word helps in making a note of all the requirement gathering or documentation. Users can collaborate with others using comments, real-time changes and cloud storage. It is the leading word-processing software and is used by businesses across industries. 

Learn how to evaluate, validate, document, and manage requirements and get certified in  Requirements Engineering with BCS Certificate In Requirements Engineering .  

MS PowerPoint   

MS PowerPoint is used to deliver professional presentations and can be used to communicate complex ideas, data or information efficiently. It is another widely used tool for making presentations. Its interactive features allow users to make effective presentations that flow seamlessly and make a positive and good impact on the viewers. 

MS Visio   

MS Visio is an important Business Analysis Tool that presents ideas through business and user interactions. MS Visio can be used with a popular Business Analysis technique called Use Case Modelling to create Unified Modelling Language (UML) diagrams. It can also be used to create:    

a) Process flow charts 

b) Data models   

c) Architecture diagrams   

Bit Impulse   

Business Analysts often work with reports and deal with a large volume of data. To make the process of gathering, organising and analysing the data easier, Business Intelligence (BI) tools are necessary. Business Analysis Tool (BAT) from (BIT) Impulse is one such tool that lets the user generate reports and analyse large amounts of data efficiently.   

BAT's primary function is analysing business data and report generation. This tool also generates dashboards where all the information can be tracked in one place to derive useful inferences.   

Key Features  

The following are the key features of the BIT Impulse Business Analysis Tool: 

a) Seamlessly integrates with Microsoft applications like MS OLAP, MS Dynamics, SQL, etc 

b) Secure client-server architecture  

c) Send automatic reports via email 

Microsoft Power BI   

Microsoft Power BI is another Business Intelligence tool, like the BITImpulse, but Power BI is a much more potent tool. It is a popular tool used widely across businesses. It is a user-friendly, easy-to-use data visualisation tool.   

It offers the ability to easily create reports, dashboards, and Key Performance Indicataors (KPIs), helping Business Analysts put complex figures and data into simple, readable, actionable charts and reports.   

The following are the key features of the Microsoft Power BI Business Analysis Tool: 

a) Provides a lot of different data visualisation charts from simple bar charts to KPIs  

b) Allows the users to select data from sources like Excel, SQL server, text, PDF, CSV files and more 

c) Dashboards show multiple visualisations and can be shared with other users 

d) The Natural Language Q&A can be used to search for any data or part of the report  


For small teams, Power BI offers a monthly Power BI Pro plan at £7.9 per user. Power BI Premium is another plan tier that provides more advanced features for £15.8 per user per month. This is, again, apt for small to medium teams. For enterprises, there is a plan that starts from £3963 per month per capacity. 

Understand and learn how to apply Business Analysis techniques and tools in real business operations. Get certified with BCS Certificate In Business Analysis Practice.  


Teamwork is a Task Management tool that is easy to use. At its core, it's a Project Management tool that also works as a collaboration tool. Teamwork allows businesses to maximise the efficiency of the Project Management process and is one of the most widely used Business Analysis Tools – as it can help avoid unnecessary meetings and get things done efficiently.  

Key features 

The following are the key features of the Teamwork Business Analysis Tool:  

a) Divides the overall goal into smaller achievable tasks  

b) Provides various views such as List, Gantt Chart, Kanban and Table. Users can check just their own work and everybody’s work  

c) Automates workflow tasks  

d) Provides a complete view of all the projects to indicate project health based on the project’s time and budget  

e) Provides Account Management, meeting schedulers, time and progress trackers 


a) Teamwork has a free plan for small teams of up to five members and several other paid plans for larger teams 

b) The starter plan is priced at £4.75 per user per month 

c) The deliver plan is priced at £7.92 per user per month 

d) Grow plan is priced at £15.85 per user per month 

Businesses can also opt for a custom Scale plan if there are any special needs.   


Wrike is a popular Business Analysis Tool widely used by Business Analysts. From initiating the project to reporting and analysing, this tool incorporates various features to make the process streamlined and efficient.    

It also offers automation to automate recurring workloads and seamlessly integrates with several applications. Wrike also has an AI Subtask Creation that can analyse rough notes and turn them into subtasks. Additionally, it has a host of features to manage the workspace.    

The following are the key features of the Wrike Business Analysis Tool:  

a) Blueprints allow users to save repetitive tasks and projects as blueprints which can be used later to replicate the tasks  

b) AI Subtask Creation can be used to add subtasks by analysing rough notes  

c) Allows native integration with more than 400 applications and tools  

d) Provides various views like Board, Gantt Chart, Table and Calendar  

e) Can be used to attach files to respective tasks, subtasks and projects and allows use of Wrike Document Editor to edit attachments  

f) Is supported by both Android and iOS for easy collaboration and “on-the-go" access  

Wrike offers a range of free, paid and custom plans. For a free plan, it offers basic centralised Task Management for small teams or individuals. The paid plans are as follows:   

a) The team plan is priced at £7.78 per user per month, giving access to most features 

b) The business plan is priced at £19.7 per user per month and gives access to all the features except a few advanced enterprise-level features 

Wrike also offers custom plans for enterprises called Enterprise and Pinnacle. Pinnacle is the highest tier or plan offered by Wrike. 


Monday is a powerful tool used primarily for collaboration and Project Management. It is a very flexible tool that can be used to manage the entire team and their work in one place. It can also be used to track performance.    

This tool lets Business Analysts track the performance of the organisation. The insights gained from the tool can be used to improve the business process or Project Management.  

The following are the key features of the Monday Business Analysis Tool:  

a) Can be used to collaborate with other users and team members  

b) Automates the daily, repetitive jobs  

c) Integrates with Google Calendar, Gmail, Mailchimp and many other CRM applications  

d) Keeps track of the work progress and project  

Monday Work Management has a free plan that allows up to two users and gives access to basic features. There are three tiers of paid plans that offer a host of features.   

a) The basic plan is priced at £6.3 per user per month, giving access to unlimited boards, items, free views, and more than 200 templates.    

b) The standard plan is priced at £7.94 per user per month, which gives access to even more features.    

c) The pro plan is priced at £12.7 per user per month and gives access to advanced features.    

For large enterprises who need custom plans, it is possible to get one by contacting Monday.   


Databox is a Business Analysis Tool that allows users to collect all organisation data that can be used to track performance and generate valuable insights from them. Business Analysts can use insights to identify gaps in the business process and work to fix them.    

This tool gives you access and connects the dashboard to different data sources. The dashboard only allows up to three connections if you use a free version. However, you can connect to up to 50 data sources as the pricing increases.  

The following are the key features of the Databox Business Analysis Tool:  

a) Creates dashboards without programming  

b) Allows you to format pre-built reports  

c) Is primarily designed for calculating the KPI  

Databox offers a free plan that grants access to a maximum of three connections with 5 GB of data storage. For the paid plans there are two tiers.   

a) The professional plan starts at £107 per month for three data connections. The price for data connections exceeding three will increase by £2.54 per month for each extra data connection. This plan allows for a maximum of 50 connections and 25 users.    

b) The performer plan starts at £183 per month for three data connections. The price for data connections exceeding three will increase by £3.8 per month for each extra data connection. This plan allows for a maximum of 50 connections and unlimited users. 

MS OneNote   

MS Onenote is a digital note-taking app that allows you to create, organise, and share notes across multiple devices. You can use it to capture ideas, brainstorm, collaborate, and manage projects. 

Some of the features of MS OneNote are: 

a) You can write, draw, or type notes with a variety of formatting options 

b) You can insert images, audio, video, links, tables, charts, and other content into your notes 

c) You can sync your notes across your devices and access them online or offline 

d) You can search your notes by keywords, tags, or dates 

e) You can share your notes with others and co-author in real time 


MS OneNote is free to download and use for personal and educational purposes. 

However, if you want to use it for business or enterprise purposes, you will need a Microsoft 365 subscription that starts from £4 per user per month. 


HubSpot is a cloud-based CRM platform that offers a suite of tools for marketing, sales, service, and operations. HubSpot helps you to attract, engage, and delight your customers and grow your business.  

Key features  

Some of the features of HubSpot are: 

a) You can create and manage campaigns, landing pages, blogs, emails, social media posts, ads, and analytics with Marketing Hub 

b) You can track and manage leads, deals, pipelines, quotes, contracts, and forecasts with Sales Hub 

c) You can provide customer support, feedback, surveys, knowledge base articles, chatbots, and tickets with Service Hub 

d) You can build and optimise your website, content management system (CMS), SEO, security, and hosting with CMS Hub 

e) You can streamline and automate business processes, data quality, integrations, reporting, and workflows with Operations Hub 


 HubSpot offers four pricing plans for each of its hubs: 

a) Free (limited features), 

b) Starter (£14.66 per month), 

c) Professional (£651.7 per month) 

d) Enterprise (£2606.8 per month).  

You can also bundle all the hubs together at a discounted price with CRM Suite. 

Oracle NetSuite  

Oracle NetSuite is a cloud-based ERP software that provides a solution for managing your business operations. NetSuite helps you to automate and integrate your accounting, Inventory Management, Order Management, 

 Project Management, manufacturing, e-commerce, Human Resources, 

 Customer Relationship Management (CRM), and Business Intelligence.  

Some of the features of Oracle NetSuite are: 

a) You can manage your financials, revenue recognition, tax compliance, budgeting, forecasting, and reporting with NetSuite Accounting 

b) You can manage your inventory levels, demand planning, purchasing, warehousing, distribution, and fulfilment with NetSuite Inventory Management 

c) You can manage your sales orders, invoices, billing, payments, commissions, returns, and refunds with NetSuite Order Management 

d) You can manage your projects, resources, tasks, time tracking, expenses, billing, profitability, and reporting with NetSuite Project Management 

e) You can manage your leads, contacts, accounts, opportunities, quotes, forecasts, campaigns, customer service, support tickets, and analytics with NetSuite CRM 

Oracle NetSuite pricing is based on the number of users, modules, features, add-ons, support level, and contract term. 

 The exact price is not publicly available, but it is estimated to start from £813.81 per month for the base license fee plus £80 per user per month. 


SQL is a standard language for manipulating and querying data in Relational Database Management Systems (RDBMS). It helps you to store, retrieve, update, delete, and analyse data in tables and views.  

Some of the features of SQL are: 

a) You can modify and create database objects such as tables, views, indexes, constraints, triggers, and stored procedures with SQL Data Definition Language (DDL) 

b) You can insert, update, delete, and select data from tables and views with SQL Data Manipulation Language (DML) 

c) You can control the access and permissions of database users and roles with SQL Data Control Language (DCL) 

d) You can define and enforce the integrity and consistency of data with SQL constraints and transactions 

e) You can perform complex and advanced queries with SQL subqueries, expressions, operators, and keywords 

 SQL is free to use as a language, but you will need to pay for the RDBMS software that supports it. There are many RDBMS vendors that offer different versions of SQL, such as Microsoft SQL Server, Oracle Database, MySQL, PostgreSQL, SQLite, and more. 


This is a data visualisation and analytics software that helps in exploring, analysing, and sharing insights from your data. Tableau helps you to create interactive dashboards, reports, charts, maps, graphs, and stories with drag-and-drop functionality.  

Some of the features of Tableau are: 

a) You can connect to various data sources such as files, databases, web services, APIs, and more with Tableau Desktop 

b) You can prepare, clean, shape, and combine your data with Tableau Prep Builder 

c) You can publish, share, collaborate, and manage your data and dashboards with Tableau Server or Tableau Online 

d) You can access, interact, and explore your data and dashboards on any device with Tableau Mobile 

e) You can embed, customise, extend, and integrate your data and dashboards with Tableau APIs, SDKs, extensions, and webhooks 

 Tableau offers three pricing plans for individuals 

a) Creator (£57.09 per user per month) 

b)  Explorer (£34.25 per user per month)  

c) Viewer (£12.23 per user per month).  

Tableau also offers pricing plans for teams and organisations based on the number of users, roles, features, deployment options, and add-ons. 


Zoom is a cloud-based video conferencing software that helps you to communicate with your team members, customers, partners, and stakeholders. Zoom helps you to host or join online meetings, webinars, events, phone calls, chat messages, and more. 

 Some of the features of Zoom are: 

a) You can host or join HD video and audio calls with up to 1,000 participants and 49 videos on screen 

b) You can share your screen, applications, files, whiteboard, polls, surveys, breakout rooms, reactions, annotations, transcripts, recordings, and more 

c) You can host or join live or on-demand webinars with up to 10,000 attendees and interactive features such as Q&A, chat, hand raising, polling, branding, and more 

d) You can host or join online events with up to 50 attendees and immersive features such as virtual stages, backstage, networking, and more 

e) You can make phone calls with unlimited domestic calling, caller ID, voicemail, call recording, call history, call queuing, call routing, call recording, call analytics, and more with Zoom Phone 

 Zoom offers four pricing plans:  

a) Individuals and teams Basic (free for up to 100 participants and 40 minutes per meeting) 

b) Pro (£10765.13 /year/user) 

c) Business(£14679.72 /year/user) 


Skype is a cloud-based video conferencing software that helps you to communicate with your team members, customers, partners, and stakeholders. Skype helps you to host or join online meetings, calls, chat messages, and more. 

Some of the features of Skype are: 

a) You can host or join HD video and audio calls with up to 50 participants 

b) You can share your screen, files, photos, videos, contacts, and more 

c) You can send or receive chat messages, emojis, stickers, reactions, polls, and more 

d) You can make phone calls with low-cost domestic and international rates 

e) You can translate your voice or text messages in real-time with Skype Translator 

Skype is free to download and use for personal and business purposes. However, if you want to use some of the advanced features such as phone calls, Skype numbers, Skype to Go, voicemail, caller ID, SMS texts or group video calls, you will need to pay for Skype Credit or a Skype Subscription that starts from £14.68 per month. 

Google Analytics 

Google Analytics is a web analytics service that helps you to measure and understand the performance of your website or app. Google Analytics helps you to analyse and track your traffic sources, user behaviour, conversions, goals, events, campaigns, and more.  

Some of the features of Google Analytics are: 

a) You can collect and process data from various sources such as websites, apps, devices, platforms, channels, and more with Google Analytics Data Collection 

b) You can configure and customise your data collection, processing, reporting, and analysis with Google Analytics Configuration 

c) You can access and explore your data in various formats, such as reports, dashboards, filters, dimensions, metrics, and more, with Google Analytics Reporting 

d) You can generate and share insights from your data using various tools such as analysis hub, intelligence, attribution, experiments, surveys, and more with Google Analytics Analysis 

 Google Analytics offers two pricing plans: 

a) Free (limited features) : 

It allows you to track up to 10 million hits per month per property 

b) Google Analytics 360 (advanced features): 

The Google Analytics 360 plan allows you to track 1 billion hits per month per property. The exact price of the Google Analytics 360 plan is not publicly available, but it is estimated to start from £1,22,331.00 per year.


There are a lot more tools in the market, but the ones listed here are the most popular and some of the best Business Analysis Tools. No matter what kind of tool a Business Analyst uses, there is no doubt, it will help them in taking better decisions, derive actionable insights and help businesses stay competitive in the market. 

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Business Analysis Tools and Techniques: Practical Deep-dive into Business Analysis for your Project

Table of Contents

Reviewing the most popular business analysis tools and techniques that you should consider for your business right now

business analyst project management techniques and tools

Business analysis plays a vital role in the business world. It helps enhance various business processes, products, and services within an organization. To achieve this goal, business analysts utilize certain tools and methods to perform their tasks more efficiently. Hence, those tools are considered the best friends of every business analyst. The advent of business analysis tools not only eases the work of business analysts but also produces results quickly. In this article, we’ve come up with the most popular business analytical tools and techniques that can help you gear up your work in 2023.

Who is a Business Analyst?

If you don’t know the essence of the profession of a business analyst, let’s figure it out now. A business analyst is one who forms business insights and suggests changes in businesses. To say briefly, they help you formulate the problem to solve and shape the best solution for this problem. Obviously, it’s not possible for business analysts to use all BA (Business Analytics) tools. That’s why, in this blog, we gathered the list of only the most effective business analysis techniques and tools which are widely used by the top business analysts. 

Importance of Business Analysis

Considering the significance of business analysis, we may specify at least 5 main benefits of the given practice:

  • Improvement of business processes
  • Identification of the status of the enterprise
  • Goal setting 
  • Increase in the return on investment
  • Decrease in the cost of initial requirements

Each of these benefits can help you take a business to the next level. 

Most Popular Business Analysis Techniques

There are many techniques available for business analysis. Let’s review the main ones: 

Strategic business analysis

Strategic business analysis involves understanding business context and challenges to specify the transformation needed for the organization or a particular project and service.   

SWOT Analysis

SWOT analysis is a method for identifying and analyzing internal strengths and weaknesses and external opportunities and threats of a business.

SWOT is the most popular method of evaluating a business, and it stands for:

  • S – Strengths
  • W – Weaknesses
  • O – Opportunities
  • T – Threats

SWOT remains the most secure tool which allows to export and view .png files as well as load and save analysis to local XML files.

MOST Analysis

MOST is known primarily for understanding capabilities and a purpose of an organization. It stands for:

  • M – Mission (What is the organization’s purpose? )
  • O – Objective (What are the main goals that can help accomplish the mission?)
  • S – Strategy (What are the ways of achieving the objectives?)
  • T – Tactics (What are the methods that the organization has to follow to implement the strategies?)

PESTLE Analysis

PESTLE Analysis or PEST is used to identify environmental factors that can impact the business. PESTLE stands for:

  • P – Political
  • E – Economic
  • S – Social
  • T – Technological
  • L – Legal
  • E – Environmental

Understanding all these factors, helps you form a better understanding of how to deal with them. 

System Analysis

A system analysis aims at minimizing the error of different issues. This technique involves collecting and interpreting facts, looking at system’s weaknesses, and identifying business problems. Its key goal is to allow business analysts to better understand the system in order to avoid or minimize any risks to the business. 

Business Model Analysis

A business model analysis gives a better understanding of the business. It also analyzes the cost of production, marketing, and management. With all the results obtained through this technique, a business analyst can ensure the growth of company status and revenue.


Brainstorming is done to generate new ideas and identify a problem’s root causes. Received data help a business analyst come up with solutions to complex business problems.

Mind Mapping

Mind mapping is similar to other techniques mentioned above, though its main peculiarity is that it gives a visual representation of different problems and ideas. The use of mind mapping helps business analysts easily evaluate the effectiveness of a particular idea or risks associated with a certain problem. On the whole, mind mapping improves business analysts’ efficiency, helps better investigate information, and assists in the preparation and delivery of BA presentations. 

Process Design

Process design aims at determining the organizations’ process designs and their both useful and harmful attributes. This technique is often called the future state of any business operations due to its effectiveness in solving problems and exploiting opportunities within a business. 

Types of Business Analysis Tools

Requirements management.

Top business analysis tools help achieve the requirement management tasks. The key goal in business analysis is to define the needs of the project clearly. Requirements management software is designed to keep things organized and ensure nothing is missed. 

Modeling / Diagramming

Business analysis tools can also help in turning raw data into easy-to-interpret models. These models serve as an explanation of an idea behind a particular business decision. 


The truth is BA tools can come in handy when business analysts have to interact with other people working on the same project. For example, they’re helpful when a number of participants have to interact by making changes to a single document. 

Top business analysis tools

Microsoft office suite .


Microsoft Office Suite is one of the most widely used computer software packages. It’s used by more than one million well-known companies like PayPal, IKEA, Porsche holding, L’Oreal, and many more . Business analysts use a range of tools related to Microsoft Office Suite:

  • Outlook, and many more.

Google Docs


Google Docs is a free tool allowing you to create new and modify existing documents from anywhere. Business analysts can share all types of documents and files with stakeholders using this tool. The main benefits of it include the following: 

  • availability of options for fonts, images, etc.
  • in-built templates
  • access from anywhere

Google Search Console


Google Search Console proves itself a very useful tool for monitoring website performance in search. It’s search-engine focused, allowing site owners to improve presence in the SERPs. The data obtained from Google Search Console enables business analysts to understand what solutions should be offered to a customer and what solutions have already worked out. 

Google Analytics


Just like in Google Search Console, the main goal of Google Analytics is to make it easy to understand your content’s performance. The main reasons why business analysts use the given tool are:

  • It provides deeper insights
  • It can connect insights with the correct customers.

Microsoft Clarity


Microsoft Clarity is a free user behavior analytics tool providing you with data on how users are interacting with your website. Consequently, this tool plays a vital role for business analysts looking for solutions on how to improve sales and user experience. 

Google Data Studio (Looker Studio)


Google Data Studio(Looker Studio ) is a powerful tool for creating dashboards and reports. Business analysts can use them to make better decisions on a particular product in the future. Google Data Studio is a must for business analysts aiming for effective data-driven decision-making and using statistical methods in business settings. 

Google Cloud BigQuery


Google Cloud BigQuery is a serverless, cost-effective, and multi-cloud data warehouse created to assist business analysts in turning big data into valuable business insights. Besides, this tool is often called the most empowering platform in all of web analytics. With Google Cloud BigQuery, it’s possible to build rich, interactive dashboards and reports. 


Balsamiq is among the top business analysis tools used to create wireframes for websites. The advantage of this tool is it’s used as a desktop application and as a plug-in for Google Drive, Confluence, and JIRA. Among other benefits of Balsamiq is it offers an extensive library for ready-to-use controls. 


Pencil is another BA tool helping to get confirmation from the customer on the requirements. It allows multiple stakeholders to interact and track their changes, ensuring an effective collaborative process. Other similar wireframing tools are Balsamiq and Axure . 


Trello is another effective project management tool that is available for free. It helps business analysts manage and prioritize their tasks to achieve project goals successfully. With Trello, experts can easily:

  • Track their tasks and project plans
  • Follow the progress of key activities to be completed
  • Sync data from all their devices


SmartDraw is a business analysis tool used to simplify project management work. Its key benefit is it’s considered a very secure tool. Besides that, SmartDraw can be integrated with many other popular business analysis tools. 


Nifty is used to manage workflow solutions and projects from the beginning to the end. This effective tool provides business analysts with an overview of the progress of each project. 


Blueprint is an important business analysis tool. It’s the tool used for agile planning that can scale your enterprise agility greatly. The key features of this BA tool include its integration with JIRA and fast delivery of the product. 


Bit Impulse is a fast business analytic software enabling business analysts to generate reports quickly on a vast amount of data. This tool offers flexible administration and integration with Microsoft Office . Bit Impulse is believed to be among the most stable and secure business analysis tools. 


Axure is a user-interface software that allows business analysts to create documents, prototypes, and wireframes. Moreover, one of the key features of the given BA tool is the ability of business analysts and other team members to collaborate on a single file at the same time. 

Enterprise Architecture


Enterprise Architecture is a software allowing building business strategies and working on business processes. Main benefits of Enterprise Architecture:

  • Assistance in the overall development of the enterprise
  • Help in global collaboration

iRise Business Analysis Tool


IRise business analysis tool helps businesses visualize and interact with key business systems prior to development. Main features of IRise business analysis tool:

  • Ability to manage users and track projects
  • Access to critical insights about the project
  • Seamless ALM Integration
  • Live customer support


Databox is a business analysis tool used for tracking performance and building insights from them. One of the key significance of this tool is you can connect up to 50 data sources. Yet, it’s primarily designed for calculating KPIs. 


Teamwork is a leading tool allowing companies to maximize their project management processes. This easy-to-use system helps you automate your workflow and visual project tasks. The platform also allows you to track the progress of your team.  


Monday is an easy-to-handle tool for creating dream workflows. With the help of Monday, you can create a flexible dashboard for easy visualization of data. On top of that, there, you can collaborate with other team members effectively and keep track of your work progress. 

Zoho Projects


Zoho Projects is both a collaboration and project management tool. In brief, it’s a helpful tool for planning projects and assigning tasks. With Zoho Projects, you can easily integrate third-party apps like Google, GitHub, or Dropbox. 


Smartsheet is an exceptional business process management tool offering automated actions using simple rules. It proves itself an effective tool for budget management and planning also. Hence, nowadays, Smartsheet is perceived as a top tool in BPM. 


Jira Core is one of the useful tools for business analysis. It allows business analysts to collaborate with business teams and deliver work in one place. In brief, it organizes projects and tasks into one central location.

So, the prime benefits of Jira Core include the following:

  • Enables business analysts to work together with other team members and collaborate
  • Allows filter priority tasks

In Conclusion

Business analysis is crucial when you need to avoid rework and unwanted expenses. The list of business analysis tools mentioned above is used by top business analysts. Each tool is unique in its own way and performs different functions. You just need to select the right tool as per your business needs. They will help you gear up your work instantly.

What is a BA tool?

A business analysis tool is considered the best friend of every business analyst. Each of the business analysis tools was designed to conduct user testing, make data-driven decisions, and steer projects. Obviously, the advent of such technologies, not only eases the work of business analysts but also produces results quickly.

What are some of the top business analyst skills?

There are at least 5 most important business analyst skills:

  • Analytical and Critical Thinking
  • Communication and Interpersonal Skills
  • Decision-Making Skills
  • Creation of Reports and Dashboards
  • Database and SQL

Is SQL necessary for business analysts?

The essential skill every business analyst should have is the knowledge of SQL. This will help them access, retrieve, manipulate, and analyze data.

Do you have an idea for your business?

Our specialists will gladly help you implement it. Let’s start!

Daria Hlavcheva

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Top 7 Productivity Tools used by Business Analysts

In this post, we are going to discuss the top seven productivity tools for business analysts. As professionals, we always strive to be efficient and productive and these tools will help us in achieving that.

In this post, we are going to list down seven productivity tools of our choice for Business analysts.

The tools, which we are going to discuss in this post, can help you in the following ways:

  • Having a conversational presentation rather than a static and linear presentation
  • Having a Voice-enabled task organizer with a unified view across devices
  • Managing and collaborating requirements online
  • Creating super cool prototypes that will delight the customer

Table of Contents

  • 1. 7 Productivity Tools for Business Analysts
  • 2. Conclusion
  • 3. About Techcanvass

7 Productivity Tools for Business Analysts

A presentation software++…

Communicating requirements with stakeholders is part and parcel of a business analyst’s work life. A business analyst uses presentation software and other tools to do so.

Microsoft Powerpoint is a fantastic tool, but Prezi is a notch ahead. Prezi uses motion, zoom, and spatial relationships to bring your ideas to life and make you a great presenter.

Prezi has some distinct advantages over power point:

  • Prezi allows you to define your own path for presentations unlike Power point, which follows a linear path. A great feature, when you are demonstrating the system screens and processes.
  • Prezi has a zoom function. This allows you to zoom into a specific area of slide for emphasis — Again, a great feature for demonstrations.

View the effect in Prezi:

A script based UML modelling online tool…

This one is our favourite. We don’t like drag and drop effort to create UML diagrams (or any other diagrams). We find it cumbersome and complex. This online tool is cool as we can create use cases, activity and class diagrams by writing just a few lines of code.

Let’s take an example of a basic use case model as shown below:


The script for the above diagram is just 5 lines of English like script as shown below:


You can do the same for class diagrams and activity diagrams.

The best part is that it is completely FREE. Another such tool for drawing sequence diagrams online is WebSequenceDiagrams . This is also a Free tool.

Free requirements management tool….

A requirements management tool to manage processes, process diagrams and to collaborate. iPlan enterprise is a suite of products and requirements management is one of the tools in the suite.

Key features of this tool are:

  • Create a functional decomposition structure starting with the business vision
  • Manage requirements traceability
  • Capture history of requirement changes and maintain link to the change request.
  • Document the test cases at each level to be triggered while reviewing or testing.

iPlan requirements management tool as part of iPlan enterprise is FREE for 5-users team for upto 5 projects.

A collaborative and scenario modelling tool….

Axure is a prototyping, collaboration and specification tool, which can be used for developing mock ups during the requirements elicitation phase. The feature to annotate diagrams and prototypes helps you to specify requirements along with prototypes.


You can create a team project and collaborate with team members during the requirements elicitation phase. The offshore team can collaborate with Business analysts to develop proof of concepts or review them.

Read these business cases described on the Axure website to know how you can use them.

5. Evernote

A personal productivity tool….

Evernote is an app designed for note-taking, organizing task lists, and archiving. It’s a cool application allowing a business analyst or any professional, for that matter, to organize their work efficiently.

The Evernote app works on multiple devices and syncs seamlessly to present a unified and consistent view of your tasks and ideas.

Some of the important features, which is really worth considering:

  • Use speech-to-text feature of Evernote to dictate notes
  • Take notes in a variety of formats, including text, sketches, photos, audio, video, PDFs, web clippings and more
  • Use camera capture to easily scan and comment on pieces of paper, including printed documents, business cards, handwriting and sketches
  • Sync everything automatically across any computer, phone or tablet
  • Create, share and discuss with the people who help get your work done, all in one app
  • Set reminders to keep yourself on top of activities and write to-do lists

6. CardBoard

A user stories mapping software for Agile Business Analysts and Product Owners….

A simple to use software to create visual mappings for user stories. A user story map is an effective decomposition technique used during the requirements analysis and modelling phase.

User stories are mostly used in Agile methodologies but can be used in others as well.


Some of the features of this tool are:

  • Create user stories map collaboratively
  • Sync it with project management tools like JIRA , VersionOne etc
  • Flexible tool — Change the map from anywhere

It has a Free subscription plan with unlimited boards.

Other Alternative: Miro also has a FREE plan with upto 3 members. It’s not a specific user story mapping tool but does provide that feature.

7. TopTeam Analyst

Requirements definition and management software…

The only End-to-End solution for Requirements Definition and Requirements Management with integrated Agile process. It’s part of TopTeam suite, which is an application life cycle management tool.

This tool has the following features to help you in your business analysis activities:

  • Develop requirements models
  • Develop navigation enabled prototypes to simulate application behavior
  • Generate test cases from use cases
  • Establish and maintain requirements for traceability


Business analysts play a crucial role in driving business success by identifying opportunities and implementing solutions. To maximize their productivity and efficiency, it's essential to leverage the right tools and technologies. The seven productivity tools discussed above can help business analysts streamline their work, collaborate effectively with stakeholders , and make data-driven decisions

Are you someone looking to hone your business analysis knowledge and grow in the domain? If yes, then you can opt for the ECBA certification.

ECBA certification provides you with a competitive edge in the job market, making you a valuable asset to your organization and increasing your job security. Techcanvass offers a complete ECBA certification training course , designed to provide you with a solid foundation in the core concepts, techniques, and tools used by business analysts.

Moreover, our course also covers the practical knowledge of different tools such as JIRA, Ms Visio, Pencil, etc.


Techcanvass offers IT certification courses for professionals. We are an IIBA Endorsed Education Provider (EEP) and a premier Authorized Training Partner (ATP) of the Project Management Institute (PMI), USA. We offer Business Analyst, Data Analytics and Domain Certification Courses in Banking, Payments, Trade Finance, Insurance and US Healthcare.


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