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Music School Business Plan

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The rising culture of learning music has opened innumerable opportunities for music businesses. Music schools offer mind-boggling profit margins making it a lucrative business venture.

Anyone with a passion for music can start a music school. However, having a comprehensive business plan in action will help you secure the initial funds to get started.

Need help writing a business plan for your music school? You’re at the right place. Our music school business plan template will help you get started.

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How to Write A Music School Business Plan?

Writing a music school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

  • This section may include the name of your music school, its location, when it was founded, the type of music school (E.g., vocal training school, instrument learning school, early childhood music school, online music schools), etc.

Market Opportunity:

Products and services:.

  • For instance, you may include music lessons, recitals, performances, and workshops as music services and mention individual instruction, personal attention, and niche expertise as some of your USPs.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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business model for a music school

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

  • Vocal training school
  • Instrument learning school
  • Early childhood music school
  • Online music schools
  • Describe the legal structure of your music school, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, children, teenagers, and adolescents would be an ideal target audience for online kids’ music school.

Market size and growth potential:

  • For instance, the global kids’ music learning app is expected to reach 584.90 million dollars by 2030. It’s important to determine your share of the target market from this and its potential growth.

Competitive Analysis:

Market trends:.

  • For instance, web-based music learning has a booming market; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your music school business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Music Services and instrument

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Music lessons:

Performance opportunities:.

Highlight any type of performance opportunity that your school will offer. This includes recitals, concerts, competitions, and opportunities for music collaborations.

Musical products:

Quality measures:.

  • This may include having qualified and experienced instructors, well-maintained facilities and equipment, and individual attention.

Additional Services

In short, this section of your music school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

  • For example, specialization in a certain niche(i.e. Guitar), experienced instructors, and music technology could be some of the great USPs for an instrument music learning school.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your music school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your music school, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

  • Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your music school management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

  • It should include, key executives(e.g. director) senior management, and other department managers (e.g. head coach, instrument manager.) involved in the music school operations, including their education, professional background, and any relevant experience in the music industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your music services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the music school industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your music school business plan should only include relevant and important information supporting your plan’s main content.

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This sample music school business plan will provide an idea for writing a successful music school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our music school business plan pdf .

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Frequently asked questions, why do you need a music school business plan.

A business plan is an essential tool for anyone looking to start or run a successful music school. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your music school.

How to get funding for your music school?

There are several ways to get funding for your music school, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

What is the easiest way to write your music school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any music school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How detailed should the financial projections be in my music school business plan?

The level of detail of the financial projections of your music school may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

Can a good music school business plan help me secure funding?

Indeed. A well-crafted music school business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a music school business plan?

Marketing strategy is a key component of your music school business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Music Lessons Business

Many people’s interest in music goes beyond just listening to it. A lot of people who enjoy listening to it are also interested in learning how to play an instrument. A music lessons business gives novice musicians a way to learn to play an instrument, and it provides more seasoned musicians with advanced training to help them improve their musical abilities. A business may offer private or group lessons in home or classroom settings.

You may also be interested in additional side hustle ideas .

Learn how to start your own Music Lessons Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Music Lessons Business Image

Start a music lessons business by following these 10 steps:

  • Plan your Music Lessons Business
  • Form your Music Lessons Business into a Legal Entity
  • Register your Music Lessons Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Music Lessons Business
  • Get the Necessary Permits & Licenses for your Music Lessons Business
  • Get Music Lessons Business Insurance
  • Define your Music Lessons Business Brand
  • Create your Music Lessons Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your music lessons business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Music Lessons Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your music lessons business?

Business name generator, what are the costs involved in opening a music lessons business.

The costs associated with starting a music lessons business are low. Business owners need to have their own instrument, which is often the most expensive startup cost. Typically instruments cost anywhere from less than $300 up to over $2000 (with some instruments falling lower or higher than this range). Instruments can often be found cheaper if used, as well as online. In addition to an instrument, business owners usually need a couple music stands (one for them and one for a student, unless teaching piano or organ; ~$30 each) and their own personal copies of the music they’ll be teaching (students are usually expected to buy their own copies; ~$3 to $25 each).

Instructors also need a place to teach, which can be a room in their own home, at each client’s home or in a public place, such as at a school, church or community center. Renting a space in a public building will increase operating costs a little, but it also provides space for teaching group lessons.

What are the ongoing expenses for a music lessons business?

The ongoing expenses for music lessons businesses are low. Business owners who drive to clients’ homes must pay for transportation to and from each client’s house, and those who use a public space have to pay for that space. Other expenses include instrument maintenance and repair costs, and occasionally purchasing new copies of music.

Who is the target market?

Ideal clients have a passion for music and are interested in learning to create music. Many are either students in school (anywhere from elementary school through college) or adults who have free time that they can spend practicing.

How does a music lessons business make money?

A music lessons business charges students for lessons, which usually last from 30 minutes to 1 hour. Lessons may be charged on a per-lesson or hourly basis. Group lessons usually cost a little less than private lessons, but they can generate more income because there is more than one student being taught.

Piano lessons usually cost between $30 and $60 per hour . Many music lessons businesses that teach other instruments charge similar rates. When lessons are only a half-hour long, these rates are usually cut in half for each lesson.

How much profit can a music lessons business make?

Even a part-time music lessons business can generate a significant revenue. An instructor who offers private lessons for 20 hours a week could earn between $600 and $1200 each week if they charged $30 to $60 per hour. Because the ongoing expenses are low, the vast majority of this is profit.

How can you make your business more profitable?

Offering group lessons is one of the main ways music lessons businesses generate additional revenue. Group lessons might cost students slightly less per hour, but they can increase the revenue a business brings in. Even if students pay just $10 per lesson, a half-hour group lesson with four students could generate $40 in 30 minutes, or an hourly rate of $80.

Other ways of increasing revenue including offering repair services for broken instruments (if the instructor knows how to repair instruments) and hosting recitals. Many instructors charge additional fees for putting on an annual or semiannual recital.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your music lessons business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In addition, certain local licensing or regulatory requirements may apply. For more information:

  • Check with your town, city or county clerk’s office
  • Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Service Agreement

Music lessons businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Certificate of Occupancy

Some business owners travel to clients’ homes to offer lessons. However, if you chose to open a studio to offer music lessons - your studio will need to have an appropriate Certificate of Occupancy (CO) . A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a studio:

  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a music lessons business. If your landlord does not have a CO suitable to a music lessons business, your studio could be shut down in the event of noise complaints from neighboring tenants.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a location (e.g. lesson studio):

  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for you business’ location to ensure your business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Music Lessons Business needs and how much it will cost you by reading our guide Business Insurance for Music Lessons Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a music lessons business

Music lessons businesses often grow by word of mouth. Posting ads locally on Craigslist, bulletin boards and in newspapers can also help, though. Ads can also be posted where musicians frequent, such as schools, instrument shops, etc.

How to keep customers coming back

There are two main ways that music lessons businesses set themselves apart. Some offer inexpensive lessons, undercutting other businesses’ prices. Others specialize in just one or two instruments and gain a reputation as being the best music lessons business in the area for these select instruments. These businesses usually have an instructor who either has degrees in music or is a member of a successful group.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

People who are passionate about music and can play at least one instrument well may be interested in starting a music lessons business. Music teachers in schools and band members are especially qualified, as they both have credentials and connections to people who love music. People don’t have to be a music teacher or in a band to start a music lessons business, though.

Business owners should have a significant amount of time available for teaching lessons, but this time doesn’t need to be during typical business hours.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a music lessons business?

Music lessons business owners spend many hours teaching lessons, either one-on-one or in group settings. Depending on their particular business model, instructors may also drive to and from students’ homes, and they might have to repair or maintain instruments. Additionally, music lessons business owners will need to spend time constructing/finding lessons that are suited to their students’ skill level.

What are some skills and experiences that will help you build a successful music lessons business?

A music lessons business owner should know how to play at least one instrument very well, and knowing multiple instruments is helpful. While some instructors are self-taught, completing a formal training program ensures an instructor is highly skilled and provides credibility. Many colleges, universities and other education programs offer bachelor’s, master’s and doctoral degrees in music and music education, and certificate programs are also available throughout the country.

It’s also helpful if instructors know how to maintain and repair their own instruments. This isn’t a vital skill, as an instructor can have someone else perform repairs when necessary. Instructors who do their own repairs can keep their costs lower, though. People who want to learn to repair their instruments may learn how to from fellow musicians who are more knowledgeable or through a certification program.

What is the growth potential for a music lessons business?

Most music lessons businesses have one teacher, who is also the business owner. Businesses with a single instructor are limited by how much time the instructor can spend teaching students. An instructor who taught half-hour private lessons full time (40 hours per week) would be able to teach up to 80 students per week. Many instructors have other jobs and, therefore, can only teach part time.

A few music lessons businesses, however, have multiple instructors. If a business elects to hire instructors, there isn’t a limit to how large the business could become. In theory, a business could have lots of instructors offering lessons on many different instruments, and it could open up locations in other cities to reach even more students.

Not sure if a music lessons business is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

A music lessons business doesn’t necessarily require multiple employees. If a business owner wants to hire additional instructors, they usually do so when the number of students requesting lessons exceeds the number of lessons they have available. Most instructors, however, either raise their rates at this point in time or increase how many group lessons they offer. These strategies let them increase their revenue without taking on an employee.

Useful Links

Industry opportunities.

  • Back to Rock music school franchise opportunity
  • School of Rock music school franchise opportunity
  • Music Teachers National Association
  • National Association for Musical Education

Real World Examples

  • Music and Art’s The Lesson Studio: a large collection of stores offering music lessons
  • Ann Arbor-based music school
  • Guide discussing business plan for music lesson business

Further Reading

  • Blog: about starting and running a music lessons business
  • Book: starting a guitar lessons business
  • Video series: Q&A for starting and managing a music lessons business
  • Blog: about starting a music teaching studio

Entrepreneur Interviews

Drew Buzzell, Lessons By Drew

Read Interview

Have a Question? Leave a Comment!

How to write a business plan for a music school?

music school business plan

Creating a business plan for a music school is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a music school business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a music school?

  • What information is needed to create a business plan for a music school?
  • What goes in the financial forecast for a music school?
  • What goes in the written part of a music school business plan?
  • What tool can I use to write my music school business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a music school business plan in the first place.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your music school is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your music school, you'll have to:

  • Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
  • Determine the pace at which the business needs to progress to meet its objectives as scheduled,
  • Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To get visibility on future cash flows

If your small music school runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your music school's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your music school business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your music school's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your music school.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your music school and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your music school's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your music school, let's explore what information is required to create a compelling plan.

Information needed to create a business plan for a music school

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your music school business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a music school

As you consider writing your business plan for a music school, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your music school.

1. Your music school may experience an increase in demand for online courses, as more people seek to learn remotely. 2. Market research might indicate that potential customers may be looking for more affordable and flexible payment plans for music lessons.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your music school.

Developing the sales and marketing plan for a music school

Budgeting sales and marketing expenses is essential before creating a music school business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and capital expenditure requirements of a music school

Whether you are starting or expanding a music school, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A music school might incur staffing costs such as salaries for teachers, administrative staff, and janitorial staff. The school might also need to purchase or rent instruments, music stands, and other equipment required for classes and performances. Additionally, the school might need to purchase or rent audio and lighting equipment for performances, and computers and software for administrative and music production purposes.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your music school, it is time to start creating your financial forecast.

What goes into your music school's financial forecast?

The financial forecast of your music school will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a music school are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a music school shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a music school business plan

Ideally, your music school's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established music school. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your music school

The balance sheet for a music school is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a music school business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your music school's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your music school's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your music school has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your music school business plan.

example of projected cash flow forecast in a music school business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

  • Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
  • Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
  • Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your music school business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a music school.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a music school business plan

This table helps size the investment required to set up the music school, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your music school business plan, let's have a look at the written part of the plan.

The written part of a music school business plan

The written part of a music school business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your music school's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your music school, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your music school business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your music school, you may want to emphasize the potential for growth. The area could have a strong demand for music instruction and a steady influx of students, as well as a supportive local community that could welcome and sustain the school. You could also highlight the potential for collaborations with local organizations and businesses that could help the school to thrive. Finally, you could suggest that the area has a range of cultural and recreational activities that could attract a diverse student base and keep them engaged.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your music school might offer private and group music lessons, instrument rentals, and music theory workshops to its customers. Private lessons can help students build their skills quickly and allow for a more tailored approach, while group lessons can be a great way to learn social skills and develop collaboration. Instrument rentals provide an affordable way for students to get started without having to buy new instruments, while music theory workshops can help students develop a deep understanding of music fundamentals and improve their creativity.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When outlining your market analysis in the music school business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your music school, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your music school targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include parents of young children who are interested in learning an instrument. These parents may be looking for a way to provide their children with the opportunity to learn music in a structured and supportive environment. They may be looking for an experienced instructor who can teach the basics of music theory and playing an instrument to their children.

In the competition subsection, introduce your main competitors and explain what sets your music school apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your music school.

5. The strategy section

When writing the strategy section of a business plan for your music school, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your music school could face the risk of losing income if students are unable to afford tuition. During difficult economic times, it may be difficult for your school to continue to bring in enough money to stay afloat. Additionally, your school could be at risk of facing a lawsuit if an employee or student is injured on school property. This could be a costly issue that might significantly reduce the financial stability of the school.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your music school.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your music school's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You may have a library of musical scores, books, and recordings to provide students with resources to help them learn music theory and composition. Additionally, you could have a roster of highly experienced faculty members who have years of expertise in teaching music. These faculty members might also have relationships with other music schools, orchestras, and industry professionals that could be beneficial to students.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a music school business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my music school's business plan?

In this section, we will be reviewing the two main options for writing a music school business plan efficiently:

  • Using specialized software,
  • Outsourcing the drafting to the business plan writer.

Using an online business plan software for your music school's business plan

Using online business planning software is the most efficient and modern way to create a music school business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your music school's business plan

Outsourcing your music school business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the music school business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your music school's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your music school business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your music school business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
  • Having an up-to-date business plan is the only way to keep visibility on your music school's future cash flows.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your music school. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

  • In-depth business plan structure
  • Key steps to write a business plan?
  • Free business plan template

Know someone who owns or wants to start a music school? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Music school management software for teachers, parents, & students.


10 Tips for Starting a Music School That Succeeds

How to Start a Music School

Step 1: Research and Planning

The first step in setting up a music school is conducting thorough research and planning.  This step includes defining your music school’s mission, vision, and values and conducting market research to determine the demand for music education in your area.  You should also research your competition, understand what they offer, and how you can differentiate your music school from theirs.

Define Your Unique Selling Proposition (USP)

Successful businesses are skilled at identifying their USP or unique selling proposition.  Consider focusing on a niche that the competition isn’t focusing on.  You could also focus on providing more value.  For example, you could also provide supplementary online course material in addition to in-person lessons, which could help students get more out of their lessons.  By brainstorming ways to offer additional value to your students, you can get more music students and keep them longer.

Consider the Overhead and Ongoing Expenses

Another critical aspect of planning is determining the financial requirements to start and sustain your music school.  You need to create a budget that outlines all the costs associated with setting up and running your music school, including rent, equipment, staff, and marketing expenses.  It’s crucial to factor in a contingency fund in your budget to cater to unforeseen expenses.

Step 2: Create a (Lean) Business Plan:

When creating a business plan for your music school, consider a lean approach to business planning to minimize time and resources.  The lean approach is based on the book “The Lean Startup” by Eric Ries .  It introduces a methodology for developing and managing startups, focusing on minimizing wasted time, effort, and resources.  Focus on the key elements, such as your target audience, marketing strategies, revenue streams, and financial projections.  The Growthink website offers a helpful guide on creating a lean business plan, which covers the essential points concisely and efficiently.  By following this approach, you can create a solid business plan for your music school without spending days researching and planning.

The marketing section of your lean business plan should highlight how you intend to promote your music school, what your brand identity will look like, and how you will advertise and market your music school. Financial projections should be realistic.  You don’t want to be surprised by costs that are more than you expected and revenue that is less than you planned for.  Use this information to project when your music school will break even and start making profits.

Step 3: Register Your Business

The next step is to register your music school as a legal entity.  Registering your music school ensures that the government recognizes it and complies with the law.  You should consult a lawyer or accountant to determine the best legal structure for your music school, whether it’s a sole proprietorship, partnership, limited liability company (LLC), or corporation.

Certain tax implications are associated with each entity, so the decision on how to best structure your music school is reserved for another article.  However, we will share some links and resources to help you think through your music school’s structure.

  • LLC vs. S Corporation: What’s the Difference?
  • Choose a business structure

The following video isn’t made for music schools, but the information provided applies to music teachers and artists of any type.

Step 4: Secure Funding

Starting a music school requires a significant investment in equipment, rent, staffing, and marketing expenses.  You can finance your music school through personal savings, loans from family and friends, or by securing a business loan from a financial institution.  You should also explore grant opportunities from government agencies, non-profit organizations, and private foundations that fund music education programs.

Step 5: Choose a Location

Choosing the right location for your music school is important to its success. You should look for a location that’s easily accessible, preferably in a commercial or residential area. It should be central to areas you want to target, such as between two or three towns that are likely to have many potential music students. Consider the competition when selecting a location; you probably don’t want to start a brand new music school in close proximity to an established one that is well respected in the community. Ensure that the location has ample parking, is secure, and has a pleasant ambiance that fosters a conducive learning environment. The location should also be spacious enough to accommodate your equipment, students, and staff.

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Do you want to get more students and grow your music teaching business?

MusicTeacherNotes is music teacher software that helps music teachers get more students and manage all aspects of their music teaching business! Every teacher who registers for a free account gets a Music Teacher Directory listing, even if they never upgrade. There is no risk in joining.

Step 6: Acquire Equipment and Materials

When starting a music school, you should have the right equipment and materials to provide high-quality music education to your students. This may involve investing considerable money in purchasing or leasing instruments, music books, sheet music, and other supplies.

Determine what types of instruments you will need.  This will depend on the kind of music you intend to teach and the age range of your students.  Some common instruments used in music schools include pianos, guitars, drums, violins, and saxophones.

Once you have a list of the instruments you need, you can research the different brands and models available to find the best options for your school. You can consider purchasing new or used instruments depending on your budget and needs .

In addition to instruments, you’ll also need to purchase music books and sheet music for your students.  This will include materials for different levels of expertise, from beginners to advanced musicians.  You can also consider creating your own teaching materials or curricula if you have the necessary skills and experience.

Finally, you’ll need to stock up on other supplies, such as music stands, metronomes, and other teaching aids.  These materials will help your students learn and practice effectively.

Step 7: Hire Staff

Your music school’s success largely depends on your staff’s expertise and dedication. This can be one of the most challenging parts of running a music school. You must hire qualified, experienced music teachers who share your school’s mission and values and compensate them for their time. Ensure your staff members are certified music educators knowledgeable in various music genres and instruments. You can advertise vacancies on online job boards, local music stores, or through referrals from colleagues and friends. Additionally, you may need administrative staff to help with scheduling, customer service, and other administrative tasks.

Step 8: Develop Your Curriculum

Your music school’s curriculum should be comprehensive and cater to students of all ages and skill levels that you intend to teach.  You can develop a curriculum that focuses on a particular genre or instrument or one that offers a broad range of music classes.  You should also consider incorporating music theory, history, and appreciation classes into your music education curriculum.

Ensuring that your music school’s curriculum aligns with state and national music education standards is important. Consider joining appropriate music teacher associations if you haven’t already.  It would help if you also encouraged your teachers to incorporate innovative teaching techniques and technology into their classes to make learning music fun and engaging for students.

Step 9: Market Your Music School

Marketing your music school is crucial to its success.  You should use various marketing strategies to promote your music school, including online, social media, and traditional advertising methods such as flyers, posters,  and brochures. You can also collaborate with local music stores, community centers, and other organizations to promote your music school.

We wrote a comprehensive guide to marketing music lessons, which you can check out here .

It’s essential to maintain a strong online presence for your music school.  You should have a website that’s easy to navigate, includes information about your music school’s curriculum, staff, and location, and allows prospective students to enroll in classes online.  You should also create social media accounts for your music school to engage with your audience and promote your classes.

Step 10: Evaluate and Adjust Your Music School’s Performance

Regularly review your music school’s finances, enrollments, and staff performance to determine areas that need improvement.  You can use student feedback surveys and focus groups to assess the effectiveness of your curriculum and teaching methods.

Additionally, you should adjust your music school’s strategies and operations based on feedback and performance evaluations.  You may need to modify your curriculum or marketing strategies or hire additional staff to meet demand.  Regular evaluation and adjustment can help you maintain a successful and thriving music school.

In conclusion, setting up a music school requires careful planning, research, and execution. Not every music teacher will want to go through this process, and that’s okay. It’s not an easy path. Being a private music teacher and focusing on individual music lessons can offer much more flexibility with far fewer headaches. If you do choose to start a music school, i t’s essential to:

  •  develop a comprehensive business plan, 
  • secure funding,
  • choose a suitable location, 
  • acquire equipment and materials, 
  • hire qualified staff, 
  • develop a comprehensive curriculum,  
  • market your music school effectively, 
  • and evaluate and adjust your strategies and operations regularly. 

With dedication, hard work, and passion for music education, setting up a music school can be a rewarding and fulfilling experience.

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Music Business Plan Template

music business plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their music businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a music business plan template step-by-step so you can create your plan today.

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What Is a Music Business Plan?

A music business plan provides a snapshot of your music business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Music Business Plan

If you’re looking to start a music business or grow your existing business you need a music business plan. A business plan will help you attract investors and raise money, if needed, and plan out the growth of your music business in order to improve your chances of success. Your music business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Music Businesses

With regards to funding, the main sources of funding for a music business are bank loans and angel investors. With regards to bank loans, banks will want to review your music business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will want to see a professional music business plan. Such a plan will give them the confidence that you can successfully and professionally operate a music business.

The second most common form of funding for a music business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a music business.

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How to write a music business plan.

Your music business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your music business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the type of music business you are operating and the status; for example, are you a startup, do you have a music business that you would like to grow, or are you operating a chain of music businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the industry. Discuss the type of music business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing plan. Identify the key members of your team, and offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of music business you are operating.

For example, you might operate one of the following types:

  • Recorded Music – This type of music business sells music that has been recorded in a studio.
  • Music Licensing – This type of music business licenses music for films, TV shows, video games, advertisements, online videos, etc.
  • Live Music – This type of music business sells tickets to live concerts and tours. They might also operate a school that teaches people how to become successful musicians, or they might sell memorabilia such as T-shirts and posters.
  • Music Publishing – This type of music business is in the rights business; they represent songwriters. If someone wants to use a song by a songwriter that is represented by the music publishing company, they need to get permission and then pay a royalty.
  • Music Production – This type of music business provides a service for musicians and recording artists. They might produce and record an album and then provide marketing services such as radio promotion and public relations.
  • Music Business Consulting – This type of business is in the business of providing advice to musicians on how to become successful. For example, they may offer consulting on how to promote your music and how to book gigs.
  • Music Artist – This type of business operates as an individual musician or music group. For example, they might be solo artists, bands looking for a record deal, or groups of musicians hoping to become successful together.
  • Music Education – This type of music business offers music lessons, either in-person or online.
  • Retail Music Store – This type of music business sells instruments, sheet music, and other music-related items.

In addition to explaining the type of music business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the music business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards more people purchasing music online, you may want to focus your marketing efforts on digital platforms.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your music business plan:

  • How big is the music business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your music business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your music business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments for a retail music store:

  • Adult beginning guitar players
  • Teenage/college-aged students who want to learn how to play the electric guitar and will commit time and money to do so
  • Middle-aged adults who want to learn how to play acoustic guitars for their own enjoyment
  • Vintage guitar enthusiasts who are looking for specific instruments that are considered rare or valuable.

The following are examples of customer segments for a music education business:

  • Parents who want their children to have a well-rounded education and believe that music is an important part of that
  • Children who want to learn to play an instrument because they enjoy music
  • Adults who want to improve their skills at playing an instrument they already know how to play

As you can imagine, the customer segment(s) you choose will greatly depend on the type of music business you are operating. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than millennials.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. 

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers or clients.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other music businesses within the same niche.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes physical stores, online stores, and even locally owned retail shops that sell instruments.

Here are some examples of indirect competitors within the music education niche: 

  • Local music store selling instruments
  • Online retailer selling musical instruments
  • The public school system offering a music program to students in grades K-12 or college offering a music ed program as a minor.

You need to mention such competition to show you understand that not everyone in the market is your direct competitor. Furthermore, including a SWOT analysis of your business in this section will demonstrate how you plan to compete against them.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products/services do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to reach out to customers of your competitors and ask them what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior services?
  • Will you provide amenities that your competitors don’t offer?
  • Will you make it easier or faster for customers to book your own studio?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a music business plan, your marketing strategy and plan should include the following:

Product : in the product section, you should reiterate the type of music that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to selling instruments, you may also offer music lessons, CD recordings of the lessons, and other merchandise related to your business.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the options you offer and their prices.

Place : Place refers to the location of your music business. Document your location and mention how the location will impact your success. For example, is your music business located in a commercial district with a lot of foot traffic? If not, will you offer delivery or online sales?

Promotions : the final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Partnerships with local organizations (e.g., partner with vendors to provide recording packages at a discount over a la carte services)
  • Local radio stations advertising
  • Banner ads at local music venues
  • Social media advertising

Operations Plan

While the earlier sections of your music business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your music business such as serving customers, cleaning, ordering supplies, and so on. This section should list the specific tasks that will need to be completed each day and who will be responsible for them.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 25th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your music company’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a music business.

Ideally, you and/or your team members have direct experience in the music business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in music and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, how many customers will you serve? How much does it cost to provide your service/product? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your recording studio, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your music business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a music business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like studio gear, instruments, amps, inventory, etc.
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your studio design blueprint or location lease.

Music Business Plan Summary

Putting together a business plan for your music business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the music business, your competition, and your potential customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful music business.

Music Business Plan FAQs

What is the easiest way to complete my music industry business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Music Industry Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of music business you are operating and the status; for example, are you a startup, do you have a music business that you would like to grow, or are you operating a chain of music businesses?

How Can I Generate Multiple Income Streams In My Music Business?

Whether you are a band, artist manager, recording producer, record label, or music store, if you can learn how to take the best advantage of both live and recorded revenue streams, you may be able to beat competitors at the music game. Your music business plan should describe your strategy of utilizing these two sides of the music industry.

Live concert tickets can be sold for hundreds of dollars for popular groups, while up-and-comers may need to play for just tips at bars and small venues. However, there is a place for every type of musician on this spectrum, and almost all musicians maintain a live performance schedule even as they become successful recording artists. Live concerts offer an opportunity for the group or artist’s music to be exposed to new audiences in a visceral way, sometimes driving direct sales of CDs at the concert itself, and leading to word-of-mouth inspired sales down the road.

Live concerts can be a significant revenue stream for a successful music artist, but they must play at venues large enough to cover the fixed costs of production (marketing, ticket sales, equipment rental, and set-up, travel, wages, and venue rental) leaving a net profit. If venues are too small and cost too high, concerts may have to be considered just a promotion method for other revenue streams, like recording sales.

Recorded Music

The sales of CDs or mp3s of the group or artist’s music, on the other hand, leave much more potential for huge returns. The profitability of selling recorded music increases significantly as the number of CDs or mp3s increases, as the cost of producing and selling each additional CD (and especially mp3s) approaches zero. Recordings can also help promote concert sales to a certain extent, through the release of singles and promo CDs. This can be through giveaways and through radio promotion of those songs.

If each revenue stream is significant on its own and also reinforces the other, you can build an extremely profitable business over time.

Don’t you wish there was a faster, easier way to finish your Music Industry business plan?

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Music Lab Schools

9 Tips for Starting a Music School

by | Aug 16, 2019 | starting a music school | 0 comments

business model for a music school

Have you always dreamed of starting a music school? Here are some tips to help you open your very own studio.

In 2018, the music industry generated  $51.5 billion!  Music is bigger than ever. But that isn’t necessarily restricted to things like vinyl and streaming services.

Starting a music school is a profitable opportunity to foster a love of music in others while making some cash. Of course, that’s easier said than done.

You’ll need all the help you can get. That’s why we’ve compiled a list of nine tips to help you start your music school.

1. Come up with a Business Plan

Running a music school takes more than some instruments and studio space. You’ll need to treat it like opening any other business and come up with a multi-year business plan.

Be specific, especially when setting goals. Doing so will make finding financing much easier.

2. Enlist Some Help

You might think of yourself as a solo act, but you’ll need a ton of help opening your school. Reach out to some trusted friends and work together to build your school.

Not only will this take a ton of pressure off of your shoulders, but more help means more instructors and  more instruments . In turn, that means more profit.

3. Location, Location, Location

If you’re setting up a physical school,  picking the right location  is the single most important consideration. Think about it: You’re more likely to get foot traffic in a busy shopping center than on a back road.

Look for areas with high visibility, and a community that fits your vision.

4. Spread the Word

If you’ve ever had to pass out flyers for an open mic or sell tickets to friends and family, you know firsthand that music and marketing go hand-in-hand.

Your best bet is to do a hybrid of digital and physical marketing. On the digital front, don’t be afraid to seek some  outside help  from a professional firm. They’ll have access to resources and tools that would cost you hundreds of dollars and years to learn.

5. Build a Portfolio

You’ll need to show off a bit to prove that  you’re the right teacher  for the job. Put together a portfolio showing off your highlights.

Don’t be shy. This is your chance to brag about your accomplishments.

6. Diversify

As important as a physical location is, you can increase your profit by offering lessons online. 

Aside from sheer convenience, offering online lessons let you cater to students all across the globe. It’s a great chance to expand your business.

7. Don’t Forget to Network

Musicianship doesn’t occur in a bubble. Make time to hang out with other musicians and music teachers.

They’ll help keep you inspired and may be able to provide some quick pointers that can save a ton of time.

8. Create a Fun Learning Environment

As strange as it might sound,  studies show  that certain colors have a big impact on a student’s ability to learn.

As you create your classroom/studio, keep it light and fun. Use warm colors and utilize open space.

9. Be Patient

Opening up a music school is hard work. There will be days where you regret your decision.

But trust us, if you’re patient and stick with it, you’ll find that being a music teacher is one of the most rewarding careers out there. Hang in there and focus on the good.

Share Your Love of Music by Starting a Music School

Starting a music school gives you and your fellow musicians an awesome opportunity to help others reach their potential. Follow these tips and you’re sure to have tons of students in no time!

And don’t forget, we can help.  Get in touch  today to find out how we can work with you to set up your very own Music Lab.

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Music School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Are you about starting a music school? If YES, here is a complete sample music school business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a music school. We also took it further by analyzing and drafting a sample small music school marketing plan template backed up by actionable guerrilla marketing ideas for music schools. So let’s proceed to the business planning section .

Why Start a Music School?

The music industry is notable for producing celebrities and “overnight” millionaires on a global scale, but one thing about this industry is that it appears that we have less number of music schools to carter for the growing number of people who choose music as a career.

If you are music inclined, you should start thinking of ways to benefit from the booming music industry, and one of the ways you can benefit from this industry is by starting your own music school.

Depending on the picture you have in mind before considering starting your music school, you would require hard work, moderate capital and various training and certification before you can successfully establish your own music school.

If you intend issuing a certificate or diploma that would be recognized by the government, then you should apply for licensing and approval from the government agency responsible for regulating the education industry in your country.

But if your aim is just to run a music school where you will just train people to acquire the basic skills of playing any musical instrument of their choice, then you need not bother to go through the stress of applying for license; in fact, you can even start the music school in your house.

It is important to state that to be able to start a music school, you should have been trained and also you should be able to play couple of major musical instrument. As a matter of fact, in the bid of raising capital for your music school, you should first start with home tutors and then save up cash to rent a facility and buy all the required musical instruments.

Now that you have decided to start your own music school, it is important that you sit back to create plans on how to raise start – up capital, how to attract clients, how to generate profits and how to run the business. These are the questions your business plan will help you answer.

Below is a sample music school business plan template that will help you successfully write yours with little or no stress.

A Sample Music School Business Plan Template

1. industry overview.

First and foremost, it is important to state that the music school line of business can safely be categorized under the Fine Arts Schools industry. Basically, players in the Fine Arts industry offer instruction in the arts, including art, dance, drama, music and photography.

Programs that offer academic degrees, even if they specialize in fine arts are not included in this industry. It is also important to state that commercial and graphic arts and commercial photography instruction, are not included in this industry but they are part of the Trade and Technical Schools industry

If you are part of the people keeping tabs on happenings in the Fine Arts Schools industry, you will agree that the industry has developed a creative edge over the last half a decade. It is glaring that revenue growth in the industry began to rebound as the economy started to recover and schools’ endowment funds and corporate profit bounced back.

In addition, still-high unemployment brought strong demand from a larger number of individuals who were out of work. In the next half a decade, the industry revenue is expected to further improve due to stronger investment returns from endowment funds and higher tuition revenue amongst other factors.

The Fine Arts Schools cum Music Schools industry is indeed a large industry and pretty much active in countries such as United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al.

Statistics has it that in the united states of America alone, there are about 13,470 registered and licensed (accredited) music schools scattered all across the United States responsible for employing about 91,328 people and the industry rakes in a whopping sum of $4 billion annually.

The industry is projected to grow at 1.3 percent annual growth within 2011 and 2016. It is important to state that there is no establishment in this industry that has a lion market share.

A recent research conducted by IBISWORLD shows that Fine arts schools (music schools inclusive) usually enroll small numbers of students per class and serve local markets. This contributes to a low level of market concentration in the Fine Arts School industry.

IBIS World estimates that the top four players account for less than 2.0 percent of industry revenue in 2016. The report further stated that the industry is highly fragmented with a large number of small enterprises and nonprofit organizations; high concentration is not anticipated to change in the near future as additional schools open.

This is comparable with the education sector at large. In 2016, 80.0 percent of the establishments have fewer than 10 employees. In addition, lower student-to-teacher ratios are thought to facilitate better learning environments and provide more personal attention to students.

Over and above, any entrepreneur who is a certified music instructor can successfully launch his or her music school and make great gains from the industry simply because the industry is still growing and more people are becoming aware of the immense benefits they stand to gain when the enroll in a music school.

2. Executive Summary

Maestro Melody Music School®, LLC is a standard, licensed, accredited and well equipped music school with state of the art facility and space large enough to contain about 50 people per – time. We run a music school where kids, teens, and adults can learn how to play a wide range of musical instrument in a fun – fulfilled and relaxing atmosphere.

Our music school will be located in – between a well – populated residential estate and a business district in Palm Beach – Florida, United States of America. We hope to open branches of our music school in other key cities in the United States and Canada and also to sell franchise in the nearest future.

Maestro Melody Music School®, LLC is a client-focused and result driven music school that provides ease to learn and fully practice and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients ( students and organizations alike who would hire our services ).

We will offer a standard and professional music instruments training in a highly secured and conducive learning environment to all our students. We will ensure that we work hard to meet and surpass all our students’ expectations as it relates to their goals of enrolling in our music school or engaging our services.

Our music school facility will be well – equipped with wood-sprung floors, a comfortable lobby with flat screen TVs, and a wide range of music instruments. We will also run a one – stop music store in same facility where our students and other customers can purchase authentic musical instruments and other related accessories.

At Maestro Melody Music School®, LLC, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professional and licensed musical instruments coaches, and instructors to work with our students.

Maestro Melody Music School®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a dance related training organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients (students and corporate organization).

Our overall business goal is to position Maestro Melody Music School®, LLC to become the leading brand in the music school industry in the whole of Palm Beach – Florida, United States of America, and also to be amongst the top 10 music school brand in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our market research and feasibility studies and we are enthusiastic and confident that Palm Beach – Florida is the right place to launch our music school.

Maestro Melody Music School®, LLC is founded by Duke Edwards and his immediate family members. Duke Edwards has a Degree in Music from New York School Arts and he can perfectly play over 7 musical instruments. Duke Edwards has well over 20 years of experience as a music instructor prior to starting Maestro Melody Music School®, LLC.

3. Our Products and Services

Maestro Melody Music School®, LLC is going to offer varieties of musical instruments trainings and related services within the scope of the music schools industry in the United States of America. Our intention of starting our music school is to help in individual and organizations learn music and how to play various musical instruments in a conducive and relaxing environment.

We are also in the music school industry to make profits and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

  • Providing instructions and training on music and how to play various musical instruments
  • Merchandise sales (musical instruments, equipment and other accessories)

4. Our Mission and Vision Statement

  • Our vision is to build a highly competitive and effective music school that will become the number one choice for both individuals and corporate organizations in Palm Beach – Florida and in other cities in the United States of America and Canada where we intend opening our branches or selling our franchise.
  • Our mission is to provide affordable professional and highly effective music trainings and services to a wide range of clients that cuts across different divides. Our overall business goal is to position Maestro Melody Music School®, LLC to become one of the leading music school – brand in the industry in the whole of Palm Beach – Florida, and also to be amongst the top 10 music school brand in the United States of America and Canada within the first 5 years of fully running the business.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the music school industry, as a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our music school on the right business foundation.

We will ensure that we only hire people that are talented, qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders ( the owners, workforce, and customers ).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

Maestro Melody Music School®, LLC is fully aware of the modus operandi in the music school industry, hence adequate provision and competitive packages has been prepared for independent sales agents. Our marketing department will be responsible for managing this aspect of our business structure. Below is the business structure we will build Maestro Melody Music School®, LLC on;

  • Principal Partner / Chief Executive Officer

School Administrator

Musical Instruments Instructors / Coaches

  • Marketing and Sales Executives

Accountant / Bursar

  • Client Service Executive / Front Desk Officer

5. Job Roles and Responsibilities

Principal Partner / Chief Executive Officer:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board
  • Responsible for overseeing the smooth running of HR and administrative tasks for Maestro Melody Music School®, LLC
  • Designs job descriptions with KPI to drive performance management for martial arts instructors / coaches
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of musical instruments / equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily activities of Maestro Melody Music School®, LLC.
  • Responsible for providing instructions and training on music and how to play various musical instruments
  • Handles merchandise sales (musical instruments, equipment and other accessories)
  • Attends promotional events and competitions
  • Attends to any other task as instructed by the management

Marketing and Sales Executive

  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents Maestro Melody Music School®, LLC in strategic meetings
  • Helps to increase sales and growth for Maestro Melody Music School®, LLC.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Maestro Melody Music School®, LLC
  • Serves as internal auditor for Maestro Melody Music School®, LLC.

Front Desk / Customer’s Service Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the line manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Maestro Melody Music School®, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured music school that can favorably compete in the highly competitive music industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Maestro Melody Music School®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Maestro Melody Music School®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team that is considered experts in the music school industry, a team with excellent qualifications and robust experience in professional musical instruments trainings and practices.

Aside from the synergy that exist in our carefully selected faculty members, our state of the art musical instruments and our strong online presence, Maestro Melody Music School®, LLC is well positioned in a community with the right demography and we know we will attract loads of individual and corporate clients from the first day we open our doors for business.

As a new music school in Palm Beach – Florida, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated music school industry; that is perhaps our major weakness.

Another weakness could be that we might not have the required capital to pump into publicity of our business the way we intend going about it.

  • Opportunities:

No doubt, the opportunities in the music school industry is massive considering the number of individuals and corporate organizations who would want to learn music and how to play various musical instruments for various reasons.

As a standard and well equipped music school that is centrally located, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a music school operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.


  • Market Trends

If you part of the people keeping tabs on the trends in the Fine Arts Schools industry, you will agree that the industry has developed a creative edge over the last half a decade. It is glaring that revenue growth in the industry began to rebound as the economy started to recover and schools’ endowment funds and corporate profit bounced back.

The Music Schools industry growth was hindered early in recent time as the recession set in and the economy slumped. On the other hand, as the economic recovery took hold, rising per capita disposable income drove consumers to increase spending on activities which including musical instruction, supporting revenue growth in the industry.

Going forward, the industry is expected to grow at an even faster rate. A robust economic recovery is expected to endow consumers with higher disposable income levels, enabling them to spend more money on musical instruments training, particularly costly private lessons.

In addition, the popularity of music in the United States will continue to drive demand for the industry’s services. Lastly, in the bid to maximizing profits, loads of music schools engage in home services; they go to the houses of their clients as against their clients coming to their music school.

So also, it is trendy to find music schools as engage in the sales of musical instruments and other musical merchandize in other to generate more income for the business.

8. Our Target Market

The target market for a music school is broad and of course all encompassing. Maestro Melody Music School®, LLC is positioned to offer a wide range of musical instrument related trainings and practice to a wide range of clients ranging from kids to adults and to people who want to actively compete in musical competitions or who want to launch their musical career.

As a standard and well equipped music school, Maestro Melody Music School®, LLC offers a wide range of musical instruments trainings and practice hence we are well trained and equipped to services a wide range of clients (both individual clients and corporate clients alike).

We are coming into the music school industry with a business concept and company’s profile that will enable us work with the clients at different learning stages and different status. Below is a list of the clients that we have specifically design our music school for;

  • Aspiring musicians
  • Working Class Adults / Corporate Executives
  • Sport Clubs
  • Business People / Entrepreneurs
  • Government Officials
  • Celebrities
  • Public Figures
  • Sports Men and Women
  • College Students

Our competitive advantage

No doubt, the music school industry is indeed a very prolific and highly competitive industry. Clients will only enroll in your music school or hire your services if they know that you can successfully help them learn and practice various musical instruments of their choice effectively.

We are quite aware that to be highly competitive in the music school industry means that you should be able to deliver consistent quality trainings, your students / clients should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Maestro Melody Music School®, LLC might be a new music school in Palm Beach – Florida, but we have a team that are considered experts in the music school industry, a team with excellent qualifications and robust experience in professional musical instruments trainings and practices.

Lastly, our employees (musical instruments instructors and coaches) will be well taken care of, and their welfare package will be among the best within our category (startups music schools in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


  • Sources of Income

Maestro Melody Music School®, LLC is established with the aim of maximizing profits in the music school industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis. Maestro Melody Music School®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual clients who would need the services of professionals when it comes to learning how to play various musical instruments. This is the major reason why the services of music schools i.e. musical instruments instructors will always be needed.

We are well positioned to take on the available market in the Music Schools industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our music school and our clientele base beyond Palm Beach – Florida to other cities in the United States of America.

We have been able to critically examine the Music Schools industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Palm Beach – Florida.

Below are the sales projections for Maestro Melody Music School®, LLC, it is based on the location of our music school and of course the wide range of musical instruments training classes and related services that we will be offering;

  • First Fiscal Year-: $150,000
  • Second Fiscal Year-: $450,000
  • Third Fiscal Year-: $850,000

N.B : This projection is done based on what is obtainable in the music school industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales strategy

We are mindful of the fact that there are stiffer competitions amongst music schools in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Maestro Melody Music School®, LLC.

We will also ensure that our students become experts when it comes to playing various musical instruments; we want to build a standard and well – equipped music school brand that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Maestro Melody Music School®, LLC to become one of the top 10 music school brands in the United States of America and Canada which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Palm Beach – Florida, but also in other cities in the United States of America and Canada where we intend opening branches of music school.

Maestro Melody Music School®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our music school by sending introductory letters alongside our brochure to corporate organizations, schools, religious organizations, households and key stake holders in Palm Beach – Florida.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our music school
  • Post information about our music school and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our music school and the services we offer
  • Using referral networks such as agencies that will help match students and corporate clients with our music school
  • Advertise our music school in relevant entertainment magazines, newspapers, TV stations, and radio station.
  • Attend music concerts and related expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and private students in the whole of Palm Beach – Florida which is why we have made provisions for effective publicity and advertisement of our music school. Below are the platforms we intend to leverage on to promote and advertise Maestro Melody Music School®, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Palm Beach – Florida
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Maestro Melody Music School®, LLC and the services we offer
  • List Maestro Melody Music School®, LLC on local directories / yellow pages
  • Advertise our music school in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our musical instrument instructors cum trainers and other staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Generally, for musical instruments training classes, both per hour billing and flat fees on a weekly, monthly basis and contract applies. As a result of this, Maestro Melody Music School®, LLC will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis mostly for special clients and home tutors.

At Maestro Melody Music School®, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our individual clients at regular intervals.

We are aware that there are some clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

The payment policy adopted by Maestro Melody Music School®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Maestro Melody Music School®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for all our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up a martial arts school, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your musical school environment is conducive enough for the students to learn and to effectively practice martial arts.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a music school; it might differ in other countries due to the value of their money. However, this is what it would cost us to start a music school in the United of America;

  • Business incorporation fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring a space or warehouse that will be converted into the music school cum studio and that can accommodate the number of students that will come to learn for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
  • Equipping the music school cum studio (various musical instruments, studio floor, sound system, Flat Screen TVs, computers, printers, projectors, furniture, telephones, filing cabinets, and electronics) will cost – $100,000
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need over four hundred and fifty thousand ( 450,000 ) U.S. dollars to successfully set – up a small scale but standard music school in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for Maestro Melody Music School®, LLC

Maestro Melody Music School®, LLC is a private registered business that will be owned by Duke Edwards and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Maestro Melody Music School®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to equip our music school facility with state of the musical instruments and equipment and make our school environment welcoming and conducive enough for people to effectively learn how to play musical instruments.

We will also offer our musical training services a little lower that what is obtainable in the industry so as to generate enough revenue to run the business.

Maestro Melody Music School®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Lease a standard facility for the music school / studios: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the martial arts school: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed musical instruments, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the music school in Palm Beach – Florida: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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business model for a music school

Take My Profitable Music Lesson Business Plan

business model for a music school

01 Sep | 2021

Take my profitable studio business plan.

Over the years, I have created blog posts and videos around MANY topics that are important to studio owners.

I’ve created really detailed posts about:

  • How to successfully use ads in your business
  • How to create a really persuasive website
  • How to use group lessons to maximize profit (while still producing high quality students)
  • How to use surveys to create your marketing
  • How to diagnose why you aren’t getting more students

But – I’ve never given the high level overview in any one place.

In other words, I’ve been a little guilty of missing the forest because I’ve spent so much time talking about the trees…

Until now!!!!

I recently was invited to be a guest on the Female Musician Academy podcast.

On that podcast,  I gave a complete studio business plan in about 45 minutes.

Never before have I painted the big picture as clearly as I did here…

So, if you are a novice at studio growth… this is going to be  really helpful for you.

And – if you are more experienced – this will be a great refresher (and there are some new ideas and concepts that I talk about in here that I’ve never publicly shared before).

Click below to watch!

Would you rather read this?

Click here to download the transcript. 

Video Content

(0:00) Introduction to the Podcast (0:47) Bree Noble Introduces Daniel / Daniel Shares His Background (3:56) “I thought online marketing was a secret!” Why local studio owners still use traditional methods (5:12) Case Study: How an L.A. Studio Owner 3x’d Her Income in 9 Months (10:30) Case Study Analysis: The Studio Owner’s Language and Offer (14:30) How making a specific offer defeats the “villain” for every parent (16:10) Is it wrong to “persuade” your audience? Who + how to you persuade? (19:36) Using social media to promote your studio – and avoiding the “endless treadmill” (22:06) Do you have to post on social media constantly for attention? (26:50) Your website’s biggest goal (27:40) The “perfectly wrapped” intro lesson that locks in students (30:48) What if people aren’t signing up for lessons? (32:24) Why do I need a website? Can’t I just use Instagram? (35:03) Can my website cover more than just my studio? (38:42) How can I scale my studio after I’m maxed out with 1-on-1 lessons? (41:08) Case Study: Studio Owner Minimized Work Hours with Group Lessons (43:00) How do you set a price for group lessons? (43:40) Why the learning environment is SO important – and how group lessons fit in (45:53) Are group lessons as valuable as private lessons? (46:54) How an online program can scale your studio (48:39) The “dream” of online music courses (51:10) The BEST business model for a music studio (52:36) Wrap-up and some extra “secret sauce”

One thing I’ve discovered over the years is that repeated exposure to concepts has helped me really internalize them.

You might want to bookmark this page… and come back to this one.

If you follow this model, and you use the tactics given… it wouldn’t surprise me if you achieve big results in your studio.

Hundreds of studios that have worked with  Grow have used this plan to grow local private studios, international online studios, or create a large regional school (with this plan as the core).

You can use it, too!

What do you think? What questions do you have? Let me know in the comments!

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Financial Model, Business Plan and Dashboard Templates - FinModelsLab

Music School Business Model Canvas

$15.00 $9.00 1 review

Instant Download, Editable on MAC & PC

Resources On Music School

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Description
  • 1. Key Partnerships
  • 2. Key Activities
  • 3. Key Resources
  • 4. Value Propositions
  • 5. Customer Relationships
  • 6. Channels
  • 7. Customer Segments
  • 8. Cost Structure
  • 9. Revenue Streams


Music has been playing an essential role in human life since the dawn of civilization. Throughout the years people of all ages have been captivated by the art of music. And in the present day, our growing access to music has made it an even bigger part of many lives. From the introduction of digital streaming platforms, to the launch of satellite radio, music is not only a favorite pastime, but it has also become a flourishing business.

The music industry is estimated to have been worth $19.1 billion in revenue in 2019, with 61.5 million people subscribing to one or more music streaming services in the year. This represents an increase of 30% in subscribers from 2016. And with the advent of technology and platforms, the industry keeps growing. It's no surprise that many entrepreneurs are taking advantage of this expanding trend and making their mark in the music world with music schools.

With that said, the business model of music schools is varied. Music schools can offer a wide range of courses, from beginner classes and workshops that teach a variety of musical instruments and styles, to certified courses while also providing resources for those wanting to learn audio production and other related skills. It is all about nurturing the next generation of music professionals, while also providing resources for people at various skill levels, from beginners to advanced.

Business Plan

Music School Business Plan

$59.00 $39.00 DOWNLOAD

Key Partnerships

Partnerships and collaborations are key to success for a music school. Developing lasting and reliable partnerships can foster innovation, growth and success. The following are some of the partnerships the music school should pursue:

  • Music instrument suppliers
  • Local music venues
  • Musical equipment manufacturers
  • Music stores
  • Music producers and audio engineers
  • Professional music teachers

Benefits of partnerships with these entities include access to resources and expertise, as well as potential cross-marketing opportunities. The music school should also consider partnering with other music schools in the area to create an affiliation network, shared resources and teacher communities.

Key Activities

Some of the key activities that a Music School must undertake to successfully launch and maintain a business include:

  • Organizing teachers and setting up classrooms: This will involve recruiting qualified, experienced teachers, finding and preparing appropriate classroom facilities, and providing materials and equipment.
  • Developing and promoting courses: Creating courses that are interesting and meet the needs of students requires researching music education options, market analysis of local areas, and forming strategic alliances with other educators or organizations.
  • Selecting and purchasing music instruments: An effective music school must have at least the basic music instruments for students to use. These instruments must be of a certain quality and should be regularly monitored and maintained.
  • Finding and scheduling teachers for lessons: The primary responsibility of a music school is to match teachers with the right students. This requires research and communication with local music educators and the ability to match their skills with the needs of the student.
  • Conducting marketing and advertising campaigns: To help drive student enrollment and attract new customers, a successful music school must actively market and advertise its services. This may include traditional and digital marketing, social media campaigns, and other methods.
  • Providing customer service: An important part of running a successful music school is to ensure customer satisfaction through excellent customer service. This includes responding to inquiries and requests promptly, providing timely customer support, and resolving disputes.

Key Resources

Key resources for a music school include:

  • Qualified teachers: The music school needs experienced and qualified teachers to provide high-quality instruction.
  • Educational materials: A range of educational materials, including textbooks, tutorials, lesson plans, and audio-visual resources for teachers and students are required.
  • The school brand and reputation: The school will need to build and maintain a strong brand and reputation to attract and retain customers.
  • Music instruments: A variety of musical instruments need to be readily available for students to use, including guitars, pianos, keyboards, drums, and other instruments.
  • Computer equipment and audio production software: Audio production software, along with computers, are often used when producing and recording music, and as such, need to be available for students to use.

Value Propositions

Our music school offers high-quality music lessons from experienced professionals that can be tailored to fit individual student goals. We provide state-of-the-art equipment and software, as well as a safe and fun learning environment for both new and experienced musicians. Furthermore, we give our students access to local music venues for performances and potential career opportunities.

  • Ensuring students learn from professional instructors with real-world experience
  • Discovering and building skills that are relevant in the music industry
  • Structured lesson plans to have progress quickly
  • Customizable programs to cater to individual learning styles
  • Providing access to professional-grade instruments and tools
  • Learning in an environment identical to that of the real-world music industry
  • Creating an environment of learning and growth with peers
  • Motivating students to improve and explore new techniques
  • Enabling students to make themselves known to the local music community
  • Inspiring students to pursue their dreams in the music industry

Customer Relationships

The Music School will build relationships with its customers through offering one-on-one teaching, interactive online lessons, group and forum-style discussions, and mentoring and coaching sessions. Through these relationships, teachers can provide comprehensive, personalized instruction while also gauging the interests and progress of the students.

Music School instructors will be available to tutor and provide individualized instruction to students. Lessons can take place in-person or remotely, tailored to the student’s preferences and level of proficiency. These one-on-one relationships are essential to providing personalized support and helping the student achieve their learning goals.

The Music School will provide forum-style discussion groups for their students in order to facilitate peer-to-peer learning. These discussions will provide a space for students to ask questions, discuss topics related to music, and engage in discourse surrounding the music world. The forum style also encourages conversation to deepen learning bonds.

The Music School will make use of technology to provide interactive lessons and tutorial videos. These will be adapted to the level of proficiency and learning style of the student. Online lessons will ensure the lessons are accessible at all times, and can be easily revisited or revisited at one's own pace.

The Music School will offer mentoring and coaching relationships to inspire and motivate students. These relationships will help guide students through the learning process and set goals for personal improvement. Mentors and coaches can offer feedback and guidance, as well as provide students with a strong support system.

There are several channels that a Music School can use to attract new students and inform current students of the services being offered.

Customer Segments

The music school will cater to a variety of customer segments such as professional, semi-professional and amateur musicians, as well as music enthusiasts, adults and children. Professional musicians will typically be focused on advanced music theory and performance techniques, while semi-professional and amateur musicians may be looking to hone their existing skills or learn a new instrument for leisure purposes. Furthermore, adults may be looking to try something new, while children and teenagers will be eager to learn.

  • Professional musicians
  • Semi-professional musicians
  • Amateur musicians and music enthusiasts
  • Adults who are looking to learn a new skill
  • Young children and teenagers who are eager to learn

Cost Structure

  • Purchasing/leasing or renting instruments - Costs associated with purchasing, leasing, or renting required instruments to offer music lessons as part of the music school.
  • Rent, utilities - Costs for rent and utilities for any physical spaces used for the music school.
  • Teacher and staff salaries - Salaries for music teachers, administrators, and other staff involved in the music school.
  • Online platform subscription costs - subscription costs for any online platforms used by the music school.
  • Marketing and advertising costs - Costs associated with advertising and marketing, such as online ads, printed materials, etc.

Revenue Streams

The Music School offers various revenue streams to generate income. These include:

  • Tuition fees for classes: students pay fees for taking up classes on different music-related topics, such as production, sound engineering, vocal and instrumental training, etc.
  • Retail sales of music instruments and equipment: retailing of musical instruments, audio gear and equipment including guitar, bass, drums, software and hardware, amplifiers, etc.
  • Organizing concerts, performances and special events: with performances by Music School instructors and artists, these events provide another potential source of income.
  • Selling production and audio-related services: offering production-related services such as mixing, mastering and audio engineering, as well as audio post-production services.

By creating a Business Model Canvas for the Music School, we have laid a clear path forward in determining the needs of the clientele and keeping them engaged. The model focuses on taking a customer-centric approach to business, providing quality service and offerings, and creating a high level of customer satisfaction. Additionally, the Music School will focus on maximizing efficiency, streamlining operations and leading the music market through innovation. With this model in place, we can be confident that the Music School will be successful and will be able to excel in its target market.

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business model for a music school

How To Start a Music Lessons Business

headphones leaning on album covers

Most people look at teaching music as a great way to earn extra money. However, most of them don’t pay attention to the details and, generally, don’t bother with things outside of lessons too much. There is nothing wrong with this but if you want to use all the potentials of this job, it would be great to consider some of the tips that you’ll find as you read on regarding how to start a music lessons business. 

This article consists of some of the most important tips for this business and you’ll certainly find some of them quite useful.

Qualifications for Holding Music Lessons

If you just started considering opening a music lessons business, this is probably one of the questions that are bothering you. The great thing about this job is that you don’t actually need any kind of formal education. Of course, it is always better if you have a Master's degree in music or some kind of certificate but in most cases, that’s not a necessary condition. The key requirement is to know how to play at least one instrument, if not more, and to have a lot of enthusiasm in sharing your knowledge with students.

Making a Detailed Business Plan

Before you start to act, it is very important to create a music teaching business plan.

What does this actually mean? Well, it means a lot of things. The first thing you should do is to make some kind of a study, to find out if there is enough demand for music lessons in your location. Also, make sure to do a lot of research about initial costs, as well as about any legal issues that may be involved in starting a music lesson business.

After you’re done with that, you can focus on more practical issues that come when starting your music teaching business, such as promotion, payment methods, studio building, group lessons, teaching at students' homes, etc.

Know the Demand for Music Lessons in Your Area

When someone wants to start a music lessons business, the first thing he needs to do is to conduct a market study, to see if there is any interest in his services. The same thing is with music lessons. Of course, guitar and piano teachers will always have a lot of students, but that won’t be the case if your plan is to give lessons on the harp, for example. 

teacher with student

Besides considering if there is enough demand for lessons on your instrument(s), there are a couple of other things to consider. For example, do people in your location have money to pay for music lessons and how much they are willing to pay for lessons. Also, if your plan is to give lessons on some of the more popular instruments, you will have to count on some tough competition.

The Initial Costs for a Music Teaching Business

It is hard to tell the exact numbers when it comes to initial costs, but you probably won’t need to spend your life savings to be able to start teaching private music lessons. If you know someone who started a private business, you’ve probably heard that finding a lender isn’t as simple as it used to be . A good thing is that you probably won’t need to go to a bank at all. 

Practically, the biggest investment would be an instrument. Still, if you are a passionate musician, you probably already own a great-quality instrument. If that’s not the case, please don’t skimp. This is your working tool, so you need an instrument that is reliable and durable. Of course, it should sound nice as well. 

music sheet business

If we presume that you already own a decent musical instrument, you can redirect your resources and invest the money in other things that are also useful for the business. For example, a couple of music stands would be useful, sound systems, and more. Essentially, this is all you need to give music lessons, but you should definitely consider making some kind of a studio.

Starting Your Own Teaching Studio  

This may seem like a huge investment, but you don’t actually need to spend thousands of dollars and make a top-notch studio. Practically, all you need is a quiet room, where other household members and neighbors won’t interrupt you during lessons or be disturbed by your lessons. Of course, it would be great if you can get some of the additional equipment. As I’ve already mentioned instruments and stands are some of the essentials, but consider adding some kind of a desk, where you can place your laptop, keep sheet music, and other essential items. A fast internet connection and a good sound system are also required.

Also, keep in mind the visual aspect of the room. You want your studio to look nice, like something that will leave the right impression on your students and make you look like a real professional. Therefore, consider a few pieces of additional furniture. Get some nice desk and chairs, as well as a bookcase. Still, don’t clutter up with unnecessary things. 

Breaking Even -  Hard or Easy

Definitely not. This is one of the best things about giving lessons. Once you’re done with the initial investments, the costs are pretty low. Practically, the only costs are music instruments maintenance, repair, and purchasing new copies of music. Other than that, you can occasionally spend some money on promotional materials, but generally, costs are pretty low.

On the other side, music lessons usually cost between $20 and $60 per hour , depending on the instrument, location, etc. Of course, you can make your lessons more profitable if you organize group lessons. These kinds of lessons are great for both sides. Students will pay less and you will earn more – a real win-win situation.

Teaching In Student’s Home – Yes or No?

This is a tricky question. On one side, this way of teaching is not just more convenient for a student, but also very reliable. This is a very popular method among children, as parents usually don’t have time to drive and wait for their children to finish the lesson. Also, children usually feel more comfortable when they take lessons in their home.

However, there is a big downside as well – time and cost. First of all, you will waste a lot of time on transportation, especially if you have a couple of these lessons in a day, as you have to go from one place to another. Also, keep in mind fuel or public transportation costs, car maintenance, repairs, and more.

starting a music business

Teaching Online - Should You Consider It?

In today’s modern world, teaching online should certainly be considered an option for starting your music lesson business. Not only can you gain more students in the local area but also globally. In addition to earning a higher income, you’re also exposing yourself to other cultures allowing you to have a learning experience alongside your students. 

Teaching online is also a great solution if a student is sick or not able to make their lesson. Instead of rescheduling lessons, you can just hold the lesson online and move forward as planned - no hassle! Plus what you and the student need to think about is are their instruments at home, good Internet connection, and a device that can be used for the lesson. Other than that, no travel is necessary! Although it might not be for everyone, it’s certainly an option and a plausible one too! 

Payment Method and Terms

There are many ways of charging for lessons, one way is going on a lesson-by-lesson basis. This is the most common method and usually the most convenient for students. However, it can cause some trouble in the long run. For example, it’s not a rare thing to work with unreliable students who suddenly call to tell you that they won’t come just a couple of hours before the lesson starts.

an open wallet

To avoid potential situations like this, you can offer students to pay in advance for 10 or 20 lessons at a time. Of course, it’s best to offer some sort of discount in this case, but it is still far better than missing paychecks. Also, it’s suggested you create some kind of “ cancellation policy ”, in order to secure your paychecks from sudden cancellations, but also to ensure refundment for students who notify you in a timely manner.

All these aforementioned things won’t worth too much if you can’t gather enough students to make your job payable. Therefore, good promotion is critical. Practically, there are two main methods of promotion. The first one is more traditional and includes ads, flyers, and posters. The other one is an online advertisement.

When it comes to more traditional ways, sharing flyers on the street could help. Also, place ads on places where musicians are frequent. That would include places like an instrument and music shop, schools, bars, etc.

However, being online is far more important these days. Create Facebook, Instagram, and YouTube accounts. Advertise yourself, upload all kinds of media that are instantly viewable by thousands of people and you’ll increase your chances of getting new students significantly.

Legal Issues

When starting a music lesson business, another very important thing you should consider is legal issues. You will probably have to get certain licenses, which can vary from state to state, town to town, and country to country. So, the best way to find out what exactly you need would be to go to the city or town office, though you could probably gather necessary information on the internet as well, and find out all the information that is required.

Another recommendation would be to open a business bank account . This way, you will make your tax filing much easier. It’s also a good thing to do because you will separate your personal assets from the company’s assets, which is highly beneficial in terms of personal asset protection.

18+ Years of Industry Experience

How To Build an Online Music Learning Platform: Business Model, Challenges & Key Features

How To Build an Online Music Learning Platform: Business Model, Challenges & Key Features

The incessant growth of online learning technologies has prompted music educators and learners to consider the possibilities of learning music online. Increasing internet penetration, smartphones, and tablets’ usage in the emerging economies have all contributed to the growth of the online music learning market. The global online music learning market is expected to witness a steady growth rate of 6.1% during 2018-2025 and hit 143.3 million by 2025.

With the onset of the COVID19 pandemic in late 2020 and the uncertain atmosphere created by it, the music learning industry finds itself at a definitive shift. As such, to capitalize on the growth opportunity many key players are turning to online platforms that enable music learning.

Table of Contents  

The digital turn in music education.

  • Benefits of Online Music Lessons
  • Business Model of Online Learning & Teaching Platform

Online Music Learning Platforms Launched Recently

Challenges in online music learning & their solutions.

  • Reluctance To Embrace Online Learning
  • Distractions & Inefficient Time Management
  • Lack of Motivation & Absent Learning Environment
  • Time Asynchronization

Features That Further Facilitate Online Music Learning

Launching a future-proof online music learning platform.

Lessonface is the most standout example in this digital shift. The company harnessed the power of the internet to create musical opportunities for thousands of teachers and learners worldwide. Using a computer or tablet, music learners can connect with hundreds of music teachers to further their musical interests. Another platform that offers free videos of masterclasses held by music teachers is iClassical Academy. It allows music lovers to register on the platform for free and access unlimited videos of master classes.

Benefits of Online Music Learning

Despite the evolution of technology at breakneck speed, many people are still quite hesitant about online music learning. However, there are so many great reasons to learn and teach music online. Let’s take a look at a few of them up close. 

  • Self-Paced Learning: One of the evident advantages of learning music online is that the learners can learn at their own pace. Learners can record, rewatch, rewind, pause, and even start the live sessions all over again to go as slow or as fast as they want to. They can take all the time they need as their abilities and desires allow them to make sure they have understood the technique down to the detail.
  • The comfort of Home : Another obvious benefit of online music sessions for the learners and teachers is that the sessions can be conducted and attended from the comfort of their home. There is no hassle to get ready for the classes. Being in the living room and learning/teaching music online at a time suitable is convenient to both learners and teachers.
  • Helps Saves Money : Online music learning is a sure way to save lots of money. Due to convenience and flexibility for the teachers, online music lessons are less priced than conventional one-to-one lessons. Moreover, the traveling cost and time also add up the costs of traditional music lessons. All of those expenses fade away with online lessons.
  • Breaks Geographical Barriers: Online music lessons make it possible for the learners to connect with global experts. It’s particularly beneficial for the learners living in rural areas as it gives them access to music experts even if they are thousands of miles away. Similarly, online lessons also expand the reach of the teachers and help them connect with the music aspirants  from all over the world, increasing both their client base and income.

Business Model of Online Music Learning & Teaching Platform

Online music learning marketplaces have quite a simple business model. Other than admin, there are two more users (learner & coach). The detailed working of the platform is illustrated below:

Online Music Learning Platform

Suggested Read: Top 8 Most Profitable Niches for Online learning & Consultation Business

The massive growth potential of the industry has attracted scores of startups from all over the world to stake their claim on the gains. Let’s discuss the stories of a few of them:

  • Sounds Kradle: Sounds Kradle, a Philippines-based music learning enterprise successfully adjusted to virtual teaching amid the challenges of coronavirus. The platform came up with their very own online learning app, the Applied Music Platform by Sounds Kradle, to facilitate the learning and teaching experience for music enthusiasts. The platform is highly secure and promises to deliver a superior learning experience with curated voice lessons from the country’s leading musicians. The platform currently offers individual lessons online in singing and musical instruments like drums, guitar — acoustic, bass, electric piano/keyboard, and violin.

online lessons

  • The Maestro Online: In a move to keep up with changing demands, Dr. Robin Harrison, a renowned pianist, organist, and vocal coach created an innovative online music platform – The Maestro Online, to train budding musicians with a catalog of virtual video lessons and live one-to-one coaching sessions via the internet. The platform enabled the coach to reach an international pool of pupils of all abilities and ages.
  • Play At Work Became Play At Home: Play At Work worked as a startup to offer musical instruction to the employees at work to unleash their creativity and provide balance to their workday. As a huge number of offices moved from in-office to at-home settings because of the coronavirus outbreak, Play At Work also moved online and changed its name to Play At Home. To move in parallel with its clients, the company started offering music lessons to its learners at their home – virtually.

Despite being a fair show, online music learning brings some unique challenges to the table for learners and teachers. While teachers put in intensive work to equip themselves with technical proficiency, learners work hard to inculcate motivation and a positive attitude towards online learning. Below discussed are some of the common challenges learners face with online music classes along with their potential solutions.

1. Reluctance To Embrace Online Learning

Switching from traditional classrooms to computer-based sessions is an entirely different experience for the learners. Many don’t find the lessons delivered via live sessions, presentations, and recorded videos as efficient as a traditional one; they find it difficult to understand concepts online and reluctant to approach teachers to clear their doubts. Moreover, the learners with a traditional music learning mindset find it a big change and as such, it takes time for them to get accustomed to computer-based music lessons.

Solution: A platform that allows learners to communicate virtually with their teachers to clear their doubts is recommended in this scenario. Platforms enabled with video conferencing functionality bridge the communication gap and make it easy for the learners to get more clarity and understanding of key concepts. Discussion with peers, in the case of group classes, also helps a lot for a better understanding.

2. Distractions & Inefficient Time Management

While learning from home is one of the top reasons learners prefer online classes, it comes with several distractions from other family members around, particularly younger siblings. Learners learning music from home try to juggle between school, work, and family responsibilities making time management more challenging.

Solution: Building a proper schedule and prioritizing tasks can help in efficient time management. A platform that enables the learners to schedule the lessons at a time preferable to them proves to be a great help in this scenario. Learners should make sure they schedule the lessons at a time when there is no distraction so that they can stay focused for better learning. 

3. Lack of Motivation & Learning Environment

Online learning requires self-motivation to stay focused and engaged. However, much to their surprise, many learners lack it. When learners do not attend classes at a set time in a physical classroom, it is difficult to gather motivation and get started with online sessions. The absence of an instructor and other classmates makes it tempting to procrastinate on the tasks.

Solution: There are many ways to motivate learners for online lessons. Incorporating gamification and quiz activities in the pedagogy engages learners and creates immersive learning experiences. Using the latest educational trends also helps to identify the source of motivation for the learners.

4. Time Asynchronization

Taking online music classes in a different time zone is a pretty big challenge. It is a major disruption for the learners as well as the teachers attending live sessions. Learners and teachers in some countries have classes until late at night while other countries report having sessions too early in the morning leading to unattended sessions and low productivity.

Solution: Time Zone specific reminders for the upcoming scheduled sessions simplifies this problem for the teachers and learners residing at different time zones. Time Zone friendly platform helps teachers to mark their availability as per their time zone which is reflected to the learners in their local time zone. This helps nullify the barrier between the users from different time zones.

In addition to the features and functionality discussed before, before you build an online music learning platform, consider the following features to deliver an even more convenient and satisfying learning experience. 

  • Multilingual & Multicurrency For a Truly Global Reach: A music learning platform with multilingual and multi currency features offers the best opportunity to make the platform global and tap into new geographic markets. It allows the system to be available in multiple languages and currencies depending on the user preferences and location. Learners from all over the globe can access the platform and achieve their music learning goals.
  • Feedback To Engender Trust & Social Proof: To create trust and transparency on the music learning platform, the Learners should be allowed to rate/review the teachers and courses. It helps other learners make an informed decision while choosing teachers and courses for themselves.
  • Multiple Payment Methods For Maximum Conversions : Having multiple payment methods offers a ton of advantages that help make your music learning business more profitable. Providing only one payment option drastically limits the number of customers you can service while multiple payment methods improve the brand image and conversions on your platform. It also increases the geographic coverage and lets the learners make the payment in their own currency.
  • Marketing Module : A proper marketing module packed with features to attract targeted visitors to your music learning platform is an essential requirement. Marketing features like SEO, Blog, Google Analytics, enhance your brand image, improve your online visibility, and bring more business so as to improve your cash flow.

Want to Launch a Feature-Packed Music Learning Marketplace

Incorporating all the above-mentioned features, including the ones which are still untapped in the online music learning industry, will empower you to run a successful music learning business. A comprehensive solution to launch a feature-packed online music learning platform is Yo!Coach . Harnessing the power of technology to move music learning forward, this solution helps manage all the cumbersome tasks of an online music learning platform.

From managing the teachers and learners to optimizing the processes of the platform, Yo!Coach offers dynamic features to amp up your music learning business. With the right set of features in Yo!Coach, you can save your precious time and get your online music learning platform up and running. Yo!Coach has already developed some prominent online music learning platforms 

online lessons- YO!COACH

Trusted by businesses all over the world, this solution has everything to help boost your business. Want to learn more about how Yo!Coach can help manage your business? Contact us now, and our experts will help you discover the best tools to help your music learning business succeed!

business model for a music school

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business model for a music school

Author: Vaishali Jalla

Vaishali works as a Senior Content Writer with FATbit Technologies. Passionate about the eCommerce industry, she is always pushing startups on the fast track to finding the right way to grow and helping them solve their problems. Her write-ups have helped startups to understand the eCommerce strategy according to the latest market trends. In her leisure time, you can find her reading fiction books.

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Music School Business Plan and SWOT Analysis

Music School Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Music School Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Music School business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be available for download after your purchase.

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Music schools are very popular among children as well as teenagers that well-earned instrument. These are the primary groups that use music schools on an ongoing basis, but adults from time to time will also enroll in the music school in order to learn a new instrument. These businesses tend to do well in most economic climates given the fact that many parents want their children to have a comprehensive and well-rounded education. Often, this includes learning in instrument to play. This is especially important these days given that for many individuals that are planning to go to college – admissions like to see if the individual is a well-rounded person. As such, these businesses are able to provide a very in demand service to the general public especially among families with parents of young children and teenagers. The start up costs associated with the new music school are relatively low. These businesses can be started for as little as $25,000 or as much as $100,000. One of the key things to note is that expenses do increase substantially as it relates to startup if inventory is going to be carried. Many music schools only produce revenue from rendering tutelage services but also from the sale of certain musical instruments. One of the nice things about the addition of the sale of musical instruments to a music schools operations is that they are able to produce revenues from outside location via online sales. This can be a great boon to expanding the operations of a business from the onset of operations.

A music school SWOT analysis is produced as well in conjunction with most other business planning documents. As it relates to strengths, music schools generate very high gross margin revenues from providing instruction to students. The ongoing operating expenses for most of these businesses is considered to be moderately low. Additionally, tertiary and secondary streams of revenue can be generated from on-site tutoring as well as from the sales of musical instruments.

For weaknesses, music schools have a very low barrier to entry. Anyone that is a well trained musician can open their own music school and begin providing their services to the general public. There are no specific or specialized licensing requirements in order to develop this type of business. As such, many music schools face competition not only from other schools but from independent musicians that render the services to the general public.

As relates opportunities, these companies can rapidly expand by continuing to increase their inventory of musical instruments that are for sale to the general public. Additionally, staff features can be hired in order to boost the revenues of the business through additional billing.

As it relates to threats, there is very little that is going to impact the way that a music school operates. Although there are a number of online programs that assist individuals with learning instrument – many students finds be beneficial to work directly with the teacher in order to improve and refine their skills. This business is not subject to many of the threats that are being discussed as it relates to automation.

A music school business plan should be developed and this document should have a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business reaches page. As it relates to industry research, there are approximately 10,000 music schools within the United States that operate on a for-profit basis. Each of these businesses generate about half $1 million of revenue per location. The industry employs about 50,000 people. Within the business plan, a thorough examination of the target market should be included. This examination includes reviewing demographics as relates to median household income, number of children in each home, the amount of money spent on musical instruments each year, population size, population density, and the number of schools that are in operation within the target market.

A music school marketing plan also needs to be developed in order to be able to ensure that students enroll within the school at the onset of operations. Most importantly, many owners of music schools will develop close and ongoing relationships with guidance counselors and music teachers that are within the target market. This is the foremost way in which these businesses were able to generate revenues quickly given the high school teachers, middle school teachers, and guidance counselors often provide referrals to parents for enrichment activities outside of the school. As such, the entrepreneur that develops a music school should produce literature that can be distributed directly to these teachers and guidance counselors within the local and regional market.

A substantial presence on the Internet will also be extremely beneficial to the music school given that many people – especially busy parents – frequently search online for enrichment activities for their children. This website should include information about the staff teachers, instruments available for sale, hours of operation, contact information, and information regarding how much music school services cost on a session basis. This website should be listed among all major search engines.

Beyond developing referrals from area teachers and guidance counselors as well as maintaining a standalone website – it is very beneficial to a music school to maintain a presence via social media pages. Given that many parenting and educational communities often maintain pages on these websites, maintaining a profile will allow for referrals be made directly to the music wanted ongoing basis. The cost of maintaining a profile on FaceBook, twitter, Instagram, Google+, and related websites is next to nothing. As such, the additional and added visibility for the music school can be significant and will greatly benefit the owner as time progresses. Additionally, most social media platforms now allow for reviews the need on each page owned and operated by a business. Over time, a number of strong reviews will go a long way in assisting individuals in determining whether or not they should use your music school for their operations. This is something that will continue to discuss over the course of the continued development of this website.

Music schools will continue to remain popular in any economic climate. The moderately low start up costs ranging anywhere from $10,000 to $50,000 allow these businesses to be developed quickly and with a qualified teacher they can immediately begin to generate revenues. There are a number of exciting online opportunities that are available for video distribution of teaching, sales of instruments, and other ways in which the music teacher can capitalize on their talents.

business model for a music school

Exploring Successful Music Business Models: A Comprehensive Analysis

  • Published: August 25, 2023
  • By: Yellowbrick

1. Record Label Model

2. independent model, 3. licensing and sync model, 4. live performance model, 5. merchandising model, 6. direct-to-consumer model, 7. subscription and streaming model, key takeaways:.

  • The music industry offers a variety of business models, including record label, independent, licensing and sync, live performance, merchandising, direct-to-consumer, and subscription and streaming models.
  • Record labels provide financial support and wider exposure but may have profit-sharing practices.
  • Independent artists have autonomy but must handle multiple roles and responsibilities.
  • Licensing and sync deals can generate significant revenue by placing music in various media.
  • Live performances and merchandising are important revenue streams for artists.
  • Direct-to-consumer models allow artists to sell music directly to fans, fostering a closer relationship and higher earnings.
  • Streaming services dominate the industry, providing global exposure but varying royalty rates.

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business model for a music school

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business model for a music school

Parsons faculty, together with design experts from leading organizations, help you build knowledge and skills, explore key trends shaping the future of product design, and gain an understanding of how design, manufacturing, and marketing components work together within the product creation process.

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business model for a music school

Brittany Markle Choreographer/Mentor/Dancer I think my most rewarding experiences have included the success of former students. I take pride in making sure they have the necessary tools to move forward with a career in the entertainment industry and I hope to help them bridge that gap from amateur to professional.

business model for a music school

Briah Fowler Marketing and Sales Specialist, New York Giants What's success if you can't share your winnings? As a marketing specialist for the New York Giants, I learned the key to success is giving back. If you can utilize your skill set and talent to help give back to your community, it's one of the most rewarding accomplishments.

business model for a music school

Bill Carroll Production Director, Centennial Broadcasting I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

Bethany caldwell custom stylist & merchandiser - sales, threadwell clothiers, under armour inc. i am a custom clothier who helps people create custom clothing to look & feel their best -- i like to create quality clothes with meaning -- and i pride myself in making the "experience" part of the process..

business model for a music school

Becca Brown NFTs & Collectibles Project Manager, Warner Bros Discovery I'm honored to work with an innovative team where I'm involved in bringing world-renowned brands like DC and Harry Potter to life through cutting-edge collectibles. Seeing our fans engage with our products is incredibly fulfilling and fuels my excitement to continue driving innovation and growth in the licensing space.

business model for a music school

B. Danielle Watkins Chief Programmer, iElevate Media Group Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

business model for a music school

Anissa Lee Product Marketing Manager, Google I’m most proud of launching the 10th annual Google Economic Impact Report and leading its entire end-to-end production... The most meaningful part of this experience was getting the chance to highlight the stories of these incredible and diverse businesses, the majority of which were veteran, female, and BIPOC-run.

business model for a music school

Adrian Cantu CEO, CANTUSTUDIO Every day a new proposition arises, as a friend, as a designer, as a co-worker, and as a leader. I like to interpret any challenge as an opportunity that demands better exploration. I personally think you shouldn't live life by treating discouragements and setbacks as a negative force in your way. I think a positive and disciplined mentality helps you find interesting aspects of a "stuck-up" and tackle them as a new adventure.

business model for a music school

Fashion Institute of Technology (FIT) faculty, alongside experts from Beauty Inc and leading entrepreneurs and beauty companies, help you learn industry practices on how to successfully take a beauty product to market. Lessons include understanding the beauty business landscape, developing a beauty product, formulation, packaging, and branding principles.

business model for a music school

Explore all areas of the hospitality and tourism industry with this new 100% online program from New York University (NYU), featuring leaders from across the hospitality, tourism, and travel world.

business model for a music school

Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.

business model for a music school

Learn how beauty products are developed, packaged and marketed. Understand what it’s really like to be a boss beauty entrepreneur and how to be a successful beauty influencer through this cutting edge online certificate program from FIT, featuring Allure editors and top beauty professionals from across the globe.

business model for a music school

Parsons faculty, together with design experts from Creative Bloq and across the industry, explore the critical stages of the UX journey with lessons covering a range of topics from usability research methods, design concepting, and wireframing, to the latest technologies shaping the future of modern user interface design. 

business model for a music school

Chanel Benjamin Founder, They Love My Splash LLC and Communications & PR Director, G.R.A.C.E. Inc. I am most proud of being named the Community Hero at Yankee Stadium because it was to highlight the iSmileForAngele Scholarship I created in honor of my late grandmother. It also highlighted my iniative #KickBackAgainstBullying Sneaker Drive and the proceeds go to local shelters.

business model for a music school

Leaders from across the gaming and esports world, together with faculty from Fashion Institute of Technology (FIT), will teach you about the key areas, and related career opportunities in the rapidly changing gaming industry.

business model for a music school

Explore all areas of the performing arts industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from Backstage and leaders from across the industry.

business model for a music school

Fashion Institute of Technology (FIT) faculty, alongside experts from WWD and across the industry, help aspiring fashion stylists learn the skills needed to break into the fashion world.

business model for a music school

Fashion Institute of Technology (FIT) faculty, together with insiders and experts from Footwear News and other leading brands, help you learn how to build a successful footwear company.

business model for a music school

Fashion Institute of Design & Merchandising (FIDM) faculty, alongside experts from WWD and the fashion industry, help aspiring fashion designers learn the skills needed to begin designing a fashion collection.

business model for a music school

Parsons School of Design faculty, together with leaders from across the fashion world, will teach you about the key areas, and related career opportunities in the ever-evolving fashion industry.

business model for a music school

New York University (NYU) faculty, alongside leading journalists from Rolling Stone and other news organizations, help you learn the industry practices and fundamental skills needed to produce news stories across audio, visual, and digital mediums.

business model for a music school

Explore all areas of the film and television industry with this new 100% online program from faculty at New York University (NYU), and featuring experts from IndieWire and Rolling Stone, and leaders from across the industry.

business model for a music school

New York University faculty, together with business leaders from across the sports world, will teach about emerging trends, and related career opportunities in the ever-evolving business of global sports and marketing.

business model for a music school

Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry.

business model for a music school

Parsons School of Fashion faculty, together with insiders and experts from leading brands, help you learn the business side of fashion, explore key trends shaping the future of the industry, and gain an understanding of how fashion brands are built and launched. 

business model for a music school

Explore all aspects of the streetwear industry, discover related careers, and build your skills with this online program from Parsons School of Design and Complex, featuring many recognized leaders from across the streetwear world.

business model for a music school

Explore all areas of the music industry with this 100% online program from faculty at New York University’s Clive Davis Institute of Recorded Music, featuring experts from Billboard, and leaders from across the industry.

business model for a music school

Casey Butler Creative Activation Manager, Roku The industry is constantly changing and evolving. This is part of the excitement of the job, but it can also be very difficult to navigate. Persistence and dedication are some of the most important traits for success in this industry - you need to want to be there and willing to put in the work.

business model for a music school

Daniel Bouwhuis Marketing/Brand Manager, Warner Music I believe that my success is not just about achieving a high-status job title, but rather it's about the impact I can make in the lives of others through music. I want to... continue to contribute to creative projects that raise awareness for important issues such as mental health and women's and LGBTQ+ rights.

business model for a music school

Wendy Xie Producer - CN Ad Studio, Conde Nast As a Producer, I aspire to produce slice of life ads to increase visibility for ubiquitous or unsung brands founded by people of color and further overcome the bamboo ceiling that so many Asians continue to face in the creative industry. When there is a day where my original ad ideas are broadcasted in the real world, this is when I believe my voice is heard, my impact is valued and appreciated by peers, and that our society is progressively evolving the advertising, media and tech industry to be a more inclusive space for rising creatives of color.

Wendy Xie

Mehruba Haque Junior Research Fellow, Estonian Business School Women's insecurities have been used for decades to sell beauty products, which have been linked to eating disorders, anxiety, and depression... I would like to come up with a new way to market beauty products that emphasizes that feeling beautiful doesn't come from comparing yourself to other women. I want to be a key player in making these positive changes happen and making the world a better place for women.

business model for a music school

Timothy Clarke Mixshow DJ/Personality, Radio One/Urban One, Sirius XM I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Tiana brown director of broadcasting & production, university of pennsylvania game day broadcast staff, philadelphia eagles my biggest advice is that if no one wants to open the door for you, kick it off the hinges. most of the opportunities that i have been afforded thus far have come from creating my own and giving opportunities to other people. creating your own opportunities can take a lot of sacrifice, a lot of lost sleep, a lot of fun missed, but in the end it will all be worth it when you wake up every morning living out your dreams..

business model for a music school

Stefani Marie Clare Janelli Founder, The MIC & Artist Development Specialist (13 Seconds Music) Have tough skin, but be open to learning and adapting! This industry is constantly changing overnight, and adapting to however the wind blows is vital. It's also essential to have the willingness to learn. Being open to learning a new way to do something, or to listen to a new idea, even when it's not your own, is advice anyone at any age could benefit from!

business model for a music school

Shelby Gussman Senior Director, Social Fisch I define success as achieving my goals, assisting my team with achieving theirs, and then setting the bar higher and accomplishing more than before all while being able to enjoy life! I hope to have the opportunity to work in different global markets, travel, collaborate with new people, and continue to be challenged and learn.

business model for a music school

Sharrod Williams Actor, Writer, Producer - Neighbors, Hamilton, Moulin Rouge! The Musical There are no small parts. None. I have been fortunate enough to wear many different hats, big and small, on different projects. But like any machine, organization, or even the human body - each role I take on is in service of the one greater purpose, to tell a story. The hat i've worn the most is "actor". In this role, I am the vessel that conveys the humanity and experience of what each character I play is going through in the story being told. My goal is make the audience feel, relate, and or think about the aspect of life that is being reflected or challenged in the story.

business model for a music school

Shady Elsayed Guest Services, ASM Barclays Center Whether it’s through celebrity appearances, brand and apparel collaborations, sponsorships, in-arena entertainment, or business partnerships, being a part of this industry is a rewarding experience. With it’s fast paced nature, and event based daily routine tasks, the sports and entertainment industry is built on networking and creating long lasting relationships.

business model for a music school

Sabrina Assistant Project Manager, Dirt Rock Empire For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

business model for a music school

Rebecca O’Keeffe Content Partnerships Manager, TikTok My role is Content Partnerships Manager for TikTok Ireland. I work with creators, media partners and public figures to enhance the content ecosystem to ensure the best user experience for the people of Ireland. This includes content projects with Ireland's biggest creators and public figures, exciting hyperlocal tentpole projects and events, in-app campaigns for things like Black History Month and Pride.

business model for a music school

Rebecca Lu Business Development, Joes Footwear The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

business model for a music school

Pavlina Koleva UX/UI Designer, Pixum To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

business model for a music school

Natalie Turturro Mettouchi Costume Designer, IATSE Local 829 I am most proud of designing the costumes for a short film that premiered at the Tribeca Film Festival in 2021, called "Esther in Wonderland." I had a shoestring budget and was working on two other pretty huge projects simultaneously, but still managed to design creative outfits that allowed the dancers to move freely and help develop their characters.

business model for a music school

Meosha Enslow Seamstress, Cintas uniform company As a designer I pride myself on originality and creativity... The problem comes when I sit down to plan I begin to doubt myself and my capabilities...To avoid the setbacks filled with self doubt I think of the end result and how it always makes me feel so empowered and shuts the weak voice in my head saying I can’t do it.

business model for a music school

Matt Popper Music Touring/Business Affairs, United Talent Agency Be relentless - the most difficult part of the job is getting your foot in the door. Once you're in, your good work will speak for itself. Of course, there will be some days where you will feel defeated and want to give up, but if this is what you're meant to do, you'll find a way to make it happen.

business model for a music school

Deyonte Fashion Designer, DWC Project Runway Season 16 Contestant Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.

business model for a music school

Mathilde Garnier Product Manager Footwear, adidas AG To me, success is passion. I strongly believe you can only be sucessful if you truly love what you are doing. Passion is a magic fuel that can inspire and drive people towards their goals... [but] passion is not enough. Our world needs more than for us to just do what we love. In order to be successful, we need to make a difference. I need to make a difference.

business model for a music school

Lindsay Milner Sigmund Vice President of Design, Vida Shoes The highlight of my career was becoming a Vice President of Design at a respected industry company at a young age. It showed how all of the hard work I put into my career- including evolving and continuing my education in the field- really put me ahead of the curve.

business model for a music school

Leslie Peterson Coordinator - Center of Excellence, NBCUniversal One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

business model for a music school

Kyle Rebucci Customs Team Trainer, Puma Fashion is a part of everyday life. You don’t have to like trends, brands, or designers to contribute to the giant that is the fashion industry. You can’t escape from it. My contribution will of course directly relate to fashion, but I hope to be part of some reform in the industry when it comes to sustainability and ethics.

business model for a music school

KeNisha Ruff Founder, Marie Hunter Beauty Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

business model for a music school

Joseph Richert Manager - Corporate Development & Strategy, Universal Music Group Success to me is happiness, both professionally and personally. On the professional side, that means having an impact on helping artists and entrepreneurs bring their dreams to life in an industry I'm passionate about; which I'm lucky to say I'm doing now!

business model for a music school

John Paul Endab Physical Education Teacher, Joppa High School As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

business model for a music school

Ilana Duboff Associate Media Director, OMG23 While I am proud of all the amazing films I've been fortunate to work on over the years, I am most proud of the growth I've had while working in this industry. I have been promoted three times in the past four years and now manage a team of people, which I never even thought could be possible when I first started working. I feel honored that I have the opportunity to lead a team as well as teach them and work with them.

business model for a music school

Haramritjot Singh Founder, Cash Cow NYC I’m a kid from the Bronx, I’m a first generation American, I’m a Sikh, I’m a father in his thirties, and now I’m the owner of a clothing brand. I serve as a prime example to many different people from so many different circumstances that starting a small business and following your dreams is possible.

business model for a music school

Giulia Baldini Fashion Journalist/Editor and Academic Researcher, Lehman College I represent the underrepresented with words. I report stories and narratives that center on the fashion industry, specifically when the protagonists are from the African Diaspora, when they are sustainable businesses, and when they are engaged in minorities' activism.

business model for a music school

Forbs West Associate Music Curator, SiriusXM/Pandora I think one of the biggest challenges that I've faced in my journey is patience. I think especially being in Generation Z, it is important to slow down and appreciate what we have accomplished so far. I think when you least expect things, it is a surprise yet it is also very rewarding.

business model for a music school

Elena Takmakova Manager - International Production, Universal Music Group The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

business model for a music school

Dounesha Scott Product Manager, Anna Griffin Inc. Of my career achievements, I am the most proud of being a uniform fit specialist for the Delta Style Project... Delta only redesigns their uniforms every 5-10 years. The uniforms were designed by Zac Posen and manufactured by Lands End... We are in the Delta museum and will be a part of Delta airlines history.

business model for a music school

How To Use Business Plan Canvas For Your Success In The Music Business

Business Plan Canvas is a well-known method in the business world. That means a lot of startups use this when they start out.

Likewise, many self-employed people use this amazing method in the beginning. It is basically a different way to display your business plan other than writing a more traditional business plan.

On the contrary, not many musicians think that they are literally tiny little business entities.

Important to realise, most musicians are in fact working for themselves. Also, they are a part of the bigger music industry.

Thus, it is very important for any musician to know about business planning.

In the first place, the Business Plan Canvas is not originally for the music industry. However, it is a brilliant tool that you can use for your advantage.

How, you might ask? Exactly by thinking about your band or project as a little business in itself. What does that mean?

Think of your band as a business!

It means that you have your streams of income on one side and your expenses on the other. For example, your income as a musician can consist of royalty payments from the various collecting societies.

Then you might get a piece of streaming income. As well as what your record label is handing you over from the physical sales.

You might have further income out of your YouTube channel. Likewise, sponsoring can make up a huge portion of your income as well as Patreon support.

On the expenses side, you might have mastering costs for your new record, for example. That can happen if you go down the DIY route and finance the record production yourself.

Perhaps you play an instrument that needs regular checking in or software that is essential for your music production.

If you’re planning to amp up your live stream setting then this could be a cost related to your ‘business’ too.

What does the Business Plan Canvas help me with?

The brilliant thing about the Business Plan Canvas is that it lets you plan your whole project on just one poster. This is crazy, the design of the Business Plan Canvas is already laying out the structure. It consists of nine major building stones. This approach was first introduced by Swiss businessman Alexander Osterwalder in 2008.

You only need to have a proper think and fill it out! Traditional business plans involve a lot of text and calculation. This may be very difficult to do for creative people like musicians.

The advance of the Business Plan Canvas is that you don’t have to write a full body of the text. Just grab a bunch of post-its and start your journey!

How does a Business Plan Canvas work in detail?

Here is an example of a Business Plan Canvas. I’ll talk you through the different steps.

Firstly, grab a big poster and a bunch of post-its. Now, mark the different section with a felt-tip or marker. You can also use washi-tap if that is more up your alley. This makes it really easy for you to simply fill in the different sections.

Don’t be disturbed by the strong business lingo displayed in the picture above. Just always try to convert all questions into music business language.

Starting from left top corner:

  • Key Partners : Questions to ask: ‘Who are our Key Partners?’, ‘Which Key Activities do partners perform?’, ‘Who are our Key Suppliers?’ For example, Key Partners could be your distributor and the record label. But also your producer and manager. Your manager performs the Key Activity of searching your stuff out and to reach out to third-party people to make things happen for your project. If you are a DIY musician your Key Suppliers could be the vinyl pressing plant that is producing the actual vinyl.
  • Key Activities : Here you mark what it is that you are doing. For example, you could write ‘I play the guitar and sing in the band XYZ, our genre is whale core’.
  • Key Resources : What do you need to do your work? For example, your Key Resource could be your guitar and your voice for singing. Of course, your songwriting is a huge Key Resource. Also, your fanbase is a Key Resource for you, too!

You can identify each segment as detailed as you like

  • Value Proposition : Here, you can mark what it is that makes you absolutely unique. Questions to ask: ‘What value do we deliver to the customer?’, ‘Which one of our customer’s problem are we helping to solve?’ ‘What bundles of products and services are we offering to each Customer Segment?’. For example, your value could be this 4-lads-and-best-friends-from-school situation. Many famous bands still play on this like Foo Fighters, as an example. If you are writing a lot of love songs then you could solve your customer’s problem with heartache. Likewise, the bundle of products you are selling could be vinyl, CD and streaming. Also, the service could be a live stream and so on. Music is an essential need for human beings. By writing songs and making music you are serving one of the oldest art forms in human history!

Customer Relationship is super important to find out about in your Business Plan Canvas

  • Customer Relationships : Here you write down the relationship you need to have with your customers, i.e. your fans, in order to sell your products. Do you write with your fans in Instagram Direct Messages? Or do you even use Superphone.io ? Also, how do you react to comments underneath your YouTube videos? Important to realise, the more you define how you want to communicate with your fans and what kind of relationship you want to have the easier it will become for you.
  • Channels : In the channel segment, you can write down how you reach out to your fans. Do you use Instagram and Facebook? Are you running a newsletter where you share exclusive content? Also, you can identify what it is your best running channel and what you can improve.
  • Customer Segments: Do a proper target audience research . That way you can really find out who you are selling your music to. Ask yourself:’ For who am I creating value?’.

Lastly, identify your Cost Structure and Revenue Stream in the Business Plan Canvas

  • Cost Structure : Note down all things that cost you money for your music project. What are some fixed costs that will come up every month? For example, if you a renting a practising room that would be a fixed cost. On the other hand, you have variable costs, anything that comes and goes according to a specific project.
  • Revenue Streams : The fun part, write down all your income! What sum comes in every month? Like do you have a Patreon account and Patreons that pay a fixed sum for your content every month? Do you also have variable income for example streaming royalties? Also, do you do songwriting for other people and therefore have a passive income.
By digging into these elements of your company ( i.e. band or musical project ), you can recognize and act on areas that can be improved. It also reveals clear paths on which to build your organizational innovation strategy. *source: OneFire

Become the boss you need right now!

This is crazy, once you’ve gotten the hang of thinking about your band or musical project as a business you can plan so much better. The Business Plan Canvas can be a great way to help you identify all different areas.

Next, you can use this analysis to find out about segments that need improvement. Also, you can clearly see how all segments are connected together.

This is essential in understanding the growth you could generate. Yes, the most important job for a musician is to write songs and music.

However, in the modern music business, most musicians work for themselves. Also, there is a huge illusion that once you’ve got your label contract, you don’t need to do any work anymore.

That is oftentimes not the case. Many musicians still need to take care of at least of their social media channels.

On the other hand, it can be a great chance to take your luck into your own hands and start the business planning for yourselves.

Don’t wait till some music industry expert comes around the corner in order to fix your business.

Use Business Plan Canvas and become the boss you need right now!

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The Booming Business of Cutting Babies’ Tongues

One family’s story of “tongue-tie release” surgery on their newborn..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From “The New York Times,” I’m Sabrina Tavernise, and this is “The Daily.”

A “Times” investigation has found that doctors are increasingly performing unnecessary medical procedures that generate huge profits while often harming patients.

Today, my colleague Katie Thomas — on the forces driving this emerging and troubling trend in American health care and the story of one family caught in the middle of it. It’s Monday, February 19.

So Katie, tell me about this investigation.

So I am a health care reporter who writes about the kind of intersection of health care and money. And I was working with two other colleagues, Sarah Kliff and Jessica Silver-Greenberg. And together, the three of us had long been interested in, are the medical procedures and the tests and other things that we get when we go to the doctor or into a hospital — are they always necessary?

But what we were really interested in exploring was not just are these procedures and are these tests, et cetera — are they necessary, but in some situations, could they actually be harmful to patients? And so that’s what we decided to try and take a look at. And so we had gotten started in our reporting when we got a tip. And it was from a mom in Boise, Idaho. And her name was Lauren Lavelle.

Nice to meet you.

Hi, how are you?

And my colleague Jessica Silver-Greenberg and I went to her house to meet with her.

And where does her story start?

I am a mom of two. I live in Boise. My daughter, June, is four, and I have a 17-month-old, Flora.

Her story starts when Lauren gets pregnant with her daughter, June.

So by the time we got pregnant with June, November of 2018, about eight months after we had the miscarriage, I think I was just more hesitant and nervous than anything.

Lauren and her husband had trouble conceiving, and so they were so happy when they learned that they were going to have June. And like most first-time parents, they were also a little bit nervous.

But being type-A and super prepared, I did all my homework. We hired a doula. I wanted an epidural. Having a natural childbirth absolutely was not for me.

And Lauren is very organized. She’s always on top of everything, and she makes all sorts of plans. And she gets a lot of different providers lined up ahead of time —

I didn’t know anything about breastfeeding, like zero things.

— including one that she has hired to help her with breastfeeding.

Where did you find out about her?

So I asked our doula for a list of recommendations, and she gave me a very short list. At the time, there were very few lactation consultants in the Valley. And Melanie was one of them.

She ended up deciding to work with Melanie Henstrom, who was a local lactation consultant in Boise.

She sold this package at the time. I don’t know if she still did, but it was like prenatal visit breastfeeding class. And then, she’ll come to the hospital and help you latch, and then she’ll come to the house a couple of times after. And I thought, well, this sounds perfect. Great. You know, I’m covered there.

So one week after her due date, she gives birth. And it was a difficult labor. It took 24 hours. Lauren was completely exhausted. But once June arrived, the family was very, very excited to have her.

And I remember June coming out and that surreal feeling have when you see your first baby for the first time, like oh, my God, there’s a baby in the room.

And June was a healthy baby, but she was having trouble breastfeeding.

She would not latch. Like, she wouldn’t even attempt. She would scream. It was the only time she ever cried — if you tried to make her to breastfeed.

And so as her pediatrician was making the rounds, they noticed that June was having trouble and said that June’s tongue is really tight.

We can clip it if you’d like.

And that they could clip it.

What does that mean exactly, Katie — clipping her tongue?

What it means is that there’s a small percentage of babies whose tongue is very tightly tethered to the bottom of their mouth. And for a very small percentage of babies, their tongue is almost tied so tightly down that they can’t nurse well.

So it makes breastfeeding very difficult if a baby has a tongue like this.

Exactly. If you bottle-feed your baby, the baby can basically adjust and make do. But if you want to breastfeed, some babies have trouble, basically, latching on to their mother when they don’t have that tongue motion. And so some version of clipping these tongue ties has been done for centuries. Midwives have been doing it. Pediatricians do it.

And traditionally, what it’s been is a very quick snip right underneath the tongue just to loosen up the tongue. And traditionally, that procedure is extremely straightforward. There’s little to no follow-up care. And basically, the baby naturally heals as it learns to breastfeed.

And so we said, OK. They explained that it was completely painless. They’d do it with scissors. She wouldn’t even feel it. And all of that was true. They clipped it. I don’t even think she woke up.

But in June’s case, it didn’t seem to help much, and she and Lauren were still having problems breastfeeding afterwards. So while she’s still in the hospital, she calls up the lactation consultant that she had hired — Melanie Henstrom — just to let her know what was going on. And from talking to her on the phone, Melanie said that the situation was actually much worse than Lauren had thought and that Lauren’s baby needed another tongue-tie procedure — a deeper cut under the tongue.

How did she make this diagnosis, Katie? Was it over the phone? How did she know this?

Yes, Lauren told us that it was from a phone conversation. And in addition to that, she also warned her that, basically, Lauren and her husband should really take this seriously and consider getting it done, because if she doesn’t get it fixed, it could lead to a whole host of problems beyond just problems breastfeeding.

She’ll have scoliosis, and she’ll suffer from migraines, and she’ll never eat, and she’ll have a speech impediment, and she won’t sleep — I mean, just, like, the long list of things over the phone.

And Lauren starts panicking.

I mean, first of all, I felt — I’ve never felt more terrible in my life than that first day or so after giving birth. Like, the comedown from the hormones, the drugs — all of it — the sleep deprivation. And then, here was this baby we’d wanted, we were told we probably would never have after one miscarriage. And she’s so perfect, like, the most beautiful baby I’d ever seen. And you think that she has some deformity that’s going to ruin her.

But Melanie says it’s OK. She has a solution. And she tells Lauren that there’s a dentist in town who can handle cases that are as severe as June’s.

A dentist? Why a dentist?

Well, there’s a procedure that’s done in a dentist’s office that’s a laser surgery. And dentists use this high-powered laser machine that can quickly cut the flesh that connects the lips and the cheeks to the gums. So according to Lauren, Melanie tells her that by chance, this dentist has an opening, because she said a family coming in from Oregon had just canceled their Saturday appointment.

So I thought, OK, wow, people are coming in from Oregon to see him. So we talked about it. We both felt unsure. But we said, well, let’s at least take the appointment, and then we can at least meet with the dentist, and also, someone can look at her mouth and assess.

And so Lauren agrees to go in and meet the dentist.

Like, I think some people, when they hear this story, think, like, why would you believe that? It just sounds so scammy. But to me, there is a lot of things that you hear in the hospital that sound insane. Like, it’s no different than someone saying, like, your baby’s orange because their bilirubin levels are too high, so we got to go put them under these lights. Like, that sounds insane. That sounds more insane than, your baby’s having a hard time eating because their tongue is too tight and it needs to be cut. Like, that seems rational, actually.

And all of this seemed really weird to Lauren at the time. But in the context of the hospital and having a baby, lots of things about health care are weird.

So one day after they got back home from the hospital, Lauren and her husband pack up the car and go to the office early in the morning.

You know, I was wearing my hospital diaper and an ice pack, took the elevator up to his office, and —

And what happens?

So Melanie greets them at the door. They sign some paperwork, and pretty soon, the dentist, Dr. Samuel Zink, arrives.

And then, he, like, very briefly — very briefly — looks in her mouth and is like, yeah, she’s got whatever — however he classified it — grade 4 or whatever he says — class 4 — and she has a lip tie, which — that had never been mentioned to us before, so it’s very much on the spot, this new piece of information.

You know, pretty quickly, the dentist diagnosed June as having a couple of ties. He confirmed that she had a tongue tie, and he said it was severe. He also said that she had tightness under her top lip, called a lip tie. And so the baby actually needed to get two cuts. And again, Lauren said that the dentist and the consultant told her how important it was for her to do this for her baby.

One of us says, like, what happens if we don’t do the procedure? , Like what are our alternatives? And it was basically like, there’s no alternative. Like, you have to do this. Otherwise, again, long —

So Lauren and her husband decided to do it. But before the procedure starts, Melanie actually stopped Lauren from coming into the room.

Melanie turned around and put a hand on my shoulder and said, oh, no. And I said, oh, am I not going with you? She goes, well, we can’t tell you no, but if you hear her cry, it’ll impact your milk supply, like, adversely.

What do I know? So I said, oh, OK. And she pulled out the white-noise machine and said, what do you want to listen to? And I had no idea what she was talking about. I had no idea what it was. And so then she just turned it on — white noise — and left.

What happens next is, Melanie turns on a white-noise machine in the room.

And that was the moment that I was like, get your baby and get out of here. And I didn’t listen to it. It was like all of my mom intuition firing, being like this isn’t right, you know. It’s like, I don’t know how to describe it, but your full body — you have to get your baby and get out of here. And I just ignored it.

She said her maternal instincts really kicked in, and she just had this instinctive fear about the procedure and whether June would be OK. But the procedure itself was very quick. Within just a couple of minutes, Melanie returns with June.

And she was screaming. Like, screaming, and so worked up. This was, like, hysterical, inconsolable. And she was also choking on something, like, gagging.

And June was so worked up. Lauren had only had her for a couple of days, but she said that this was on a different level than any other way she had ever seen June crying. And June just wouldn’t stop crying.

And she looked over to Melanie, and Lauren said that she remembered Melanie saying this was very typical. And so they pay the dentist. They pay $600 for the procedure, and then they go home.

Over the next several days, June did not get better as Melanie had assured them. You know, she was basically inconsolable, Lauren said — just crying hysterically. And Lauren and her husband — they don’t know how to comfort her. They’re new parents. They’ve only had a baby a couple of days. And they’re almost beside themselves.

There was nothing we could do. And I remember finally, I said, like, this is not normal. We’re going to an emergency room.

And they decided to go to the emergency room, where a doctor looks inside June’s mouth and finds a large sore in her mouth that he says is probably causing her so much pain.

And so he said, you know, it breaks my heart to see a sore that big in a baby this small. It was like the floodgates opened, and there was nothing but guilt and shame. Like, unmanageable guilt and shame.

Like, what have we done? Who are these people? What have I done to my baby? Will she ever be the same? Like, what did I do?

So at this point, Lauren is really understanding that her intuition about this surgery was probably right and that she and her husband may have really made a mistake with this. What does June’s recovery look like?

So June never did end up breastfeeding successfully, which was the main reason why Lauren and her husband had decided to do this procedure.

That was the whole point, right?

That was the whole point. Right. And over the next couple of years, June had a number of issues that there’s no official medical diagnosis for, but Lauren has attributed a lot of her behaviors to what had happened to her when she was just a few days old.

I mean, you couldn’t close a fridge door too loud, or else it would set her off. Or, we would attempt to take her for a stroller walk on the Greenbelt, which is the walking path, and she’d be asleep in her car seat, you know, stroller, and someone would try to pass us on their bike and ring their bell, and it would startle her, and it would just set her off. So she just was very, very, very fragile.

So Lauren just wanted to get answers, and she really wanted to hold Melanie and the dentist accountable. So she gathered all of the paperwork that she had — texts, emails, other correspondence — and she went to the Idaho Board of Dentistry, where she filed a complaint against the dentist. And then, she also went to a professional organization that certifies lactation consultants and filed a complaint with them as well.

And did she get anywhere with either of them?

At first, no. The Idaho dentistry board didn’t want to investigate, and Lauren appealed, and she lost her appeal. And she didn’t initially hear back at all from the lactation board.

No one wanted to take responsibility. That’s the thing. No one wanted to stick their neck out there. What’s the alternative? The story never gets told?

And that’s when she decided to reach out to us. And after our story came out, the lactation board finally told Lauren that they were investigating Melanie.

And Katie, you guys were reporting the story. I’m assuming you reached out to both the dentist and to Melanie. What did they say?

Beyond a very brief phone conversation that I had with Melanie in which she defended her work and she said that she had a number of very satisfied customers, she didn’t respond to detailed questions about Lauren’s story or the stories of her former clients. And Dr. Zink did not respond to our requests for comment, but he did tell the dentistry board that Lauren’s baby’s procedure was uneventful and that an extremely small percentage of patients do not respond well to the procedure.

And how big of an issue is this, Katie? I mean, how common is it for mothers to have an experience like Lauren’s?

So after we got the tip from Lauren and we dug deeper into her story, we found ourselves really surprised by how big this industry was for tongue-tie releases. And in part, it’s been driven by this movement for breastfeeding and the Breast is Best campaign and a growing number of parents who are choosing to breastfeed their children.

In turn, that has sparked this big boom in tongue-tie releases. One study that we found showed that these procedures have grown 800 percent in recent years.

Yeah. And also, as we started talking to other parents around the country, we learned that some of them had similar stories to what Lauren had told us. There’s plenty of instances where there’s no harm done to the baby at all when they get these procedures.

But we also found cases where babies were harmed, you know, where they developed oral aversions, which basically means that they don’t want to eat because they fear having anything put in their mouth, including a bottle. We found cases where babies became malnourished, had to be hospitalized. We found more than one instance in which babies had to be given a feeding tube just weeks after the procedure.

So these sounds so painful and awful for a newborn — these problems. But I guess there’s always a risk, Katie, in any medical procedure, right? I mean, how much of this is just the risk you sign up for when you agree that your baby should have a surgery?

Well, that’s true. I mean, there’s always a risk. But what you’re supposed to do is weigh the risks against what the potential benefits of a procedure are. And when we really started drilling down into what those benefits were and into the medical research, we found there just wasn’t a lot of potential benefit for these procedures, if at all, in many cases.

Really? So the procedures don’t have a medical reason to exist?

That’s right. We reviewed all of the best-quality medical research on this. And other than that old-fashioned snip under the tongue, which does show that in some cases, it can reduce pain for breastfeeding mothers, but otherwise, all of this growth and all of these other more invasive procedures — we found there just wasn’t good evidence that they helped babies. And the more we looked into tongue ties and started to connect it to the other reporting we were doing, we started to realize that it was driven by some really big forces in our health care system that really had the potential to harm patients.

We’ll be right back.

So Katie, we talked about this new surge in a procedure that surgically unties infants’ tongues from the bottom of their mouths, often needlessly, sometimes even harmfully. And you said your reporting found that this surgery was actually part of a broader trend. Tell me about this trend and what’s driving it.

So that’s what this investigation was really about — to find the procedures that are doing unnecessary harm to patients and to really understand why this is happening. You know, like, what’s driving the prevalence of these procedures? And there’s just a lot of unnecessary surgeries out there, but we decided to center our reporting on three particular surgeries that had the potential to harm patients, in addition to tongue ties. We focused on a particular hernia surgery, a bariatric surgery, which can be overdone and cause harm, and a vascular surgery done on patients’ legs to help us understand the forces that were at work that were driving all of this.

And what did you find when you dug deeper into those surgeries?

Well, it’s very complex, but we ultimately found three main drivers that were underlying all of these. First, there’s a financial incentive for the doctors to perform these surgeries. There’s also a real push from the medical device companies that make these surgeries possible. And last, there’s a huge information void for solid medical advice that a lot of these doctors and companies take advantage of in order to push the surgeries.

OK, so let’s start with the money, Katie. How exactly is that incentivizing doctors to perform a lot more of these procedures? Like, what are the mechanics of that?

So the reality of our health care industry today is that in many places, even in places like non-profit hospitals, the doctors who work there are not getting a salary, a straight salary that’s just kind of, you get paid for showing up to work that day. Instead, they’re actually getting paid based on the procedures that they’re doing, how complex those procedures are, or possibly how lucrative.

And it’s not every doctor. There are still doctors that get paid salaries. But it’s increasingly the case that doctors have — at least a part of their pay is tied to the procedures that they’re doing.

Interesting. So the procedure is growing in importance in terms of actual compensation for doctors.

Right. I mean, in part, it’s kind of baked into the health care system that we’ve always had. You can even think about it as the small-town doctor who operated his own independent practice or her own independent practice. It’s essentially a small business, and they would get paid based on the patients that they saw.

But increasingly, even in, for example, large hospital systems where you might think that a doctor is just getting paid a salary to work in a hospital, in fact, a chunk of their bonus, for example, can sometimes be tied to the procedures that they’re doing, and that is increasingly the case.


And so one particularly egregious example of this was at a hospital that’s in New York — Bellevue Hospital. And basically, what my colleagues found there was that they had basically turned their surgery department into an assembly line for bariatric surgery, which makes your stomach smaller and can lead to weight loss. But what we found was that they were greenlighting patients that, basically, didn’t meet the qualifications for the surgery, which is a serious surgery. And what they found was that there were several situations where people had very serious outcomes as a result of getting the bariatric surgery there.

OK, so this is an extreme case of a hospital turning to a particular surgery to drive profits. And it wasn’t uncommon in your reporting, it sounds like.

No, it wasn’t the only example, but it was the most striking. And when we reached out to Bellevue, they defended their work, and they said that their practices were helping patients who wouldn’t otherwise get care. But our reporting was pretty conclusive that the program was churning through a record number of surgeries.

So what else was driving this increase in harmful surgeries that you guys found?

So we found it wasn’t just the hospitals who were benefiting. The other major player that benefits are these companies that are making the tools and the products that doctors are using during the procedures. And in order for them to sell more of their products, a lot of time, what they end up doing is promoting the procedures themselves.

So like medical device makers, like the company that made the laser in June’s surgery.

Right. And they do this in a number of ways. They’re giving them loans to help them buy the equipment, and in some cases, they’re even lending them money to help set up those clinics where the procedures are performed.

So they’re really underwriting these doctors so that they can perform more surgeries and, ultimately, sell more machines.

Yes. And the other things that they do is — the laser companies, for example — they will host webinars where they will have dentists who frequently perform these procedures show other dentists how to do the procedures. We even discovered this conference that was created by one of the laser companies, and it had kind of a wild name. The name of the conference was Tongue Ties and Tequilas.

(CHUCKLING) Right. It brought in dentists to talk about how to make money off the procedures. You know, how to promote themselves on social media, how to actually perform the procedures, and of course, when they were all done, they got to celebrate with an open tequila bar.

OK, so a lot of this really amounts to these companies trying to popularize these procedures, basically, like, to get the word out, even if the procedures don’t really work or, in some cases, cause harm.

Right. But they also play a big role in the other factor that’s driving a lot of this, which is the information that they put out there about the surgeries. These companies often sponsor research, which doctors often rely on to guide their practices. And part of what we’ve found is that it can create this echo chamber where doctors feel more comfortable and justified in doing these procedures when they have this whole alternate universe that is telling them that it’s OK to do these procedures, and in fact, it’s beneficial to patients.

So tell me about this echo-chamber effect.

The best example of this we found was a doctor in Michigan named Dr. Jihad Mustapha. He calls himself “the Leg Saver.” And what we found was that he and several other doctors do these procedures called atherectomies, which is basically like inserting a tiny roto-rooter inside an artery to get the blood flowing.

And Dr. Mustapha in particular was not only a very prolific performer of these procedures, but he actually founded his own medical conference, and he even helped start a medical journal that was devoted to using these procedures. And you know, tongue ties — there’s really no good evidence that these are actually beneficial to patients. And in fact, despite his nickname as “the Leg Saver,” one insurance company told Michigan authorities that 45 people had lost their limbs after getting treated at Dr. Mustapha’s clinic over a four-year period.

45 people lost their limbs?

I mean, that is the ultimate version of harm, right?

Right. Now, he did speak to us, and he defended his work and said that he treats very sick people. And despite his best efforts, some of these patients are already so sick that they sometimes lose their limbs.

And how much did he receive for each procedure?

Doctors like him typically receive about $13,000 for each of these atherectomy procedures.

But we found that misinformation, or poor information, also applied when doctors were learning new types of surgeries.

Really? Like how?

So one of the areas we looked at was the area of hernia surgery that I mentioned. And there’s a particular type of surgery. It’s a very complex version of a hernia surgery, called component separation. And the expert surgeons that we spoke to said that it’s difficult to learn, and you have to practice it over and over and over again to get it right. But one recent survey of hernia surgeons said that one out of the four surgeons had taught themselves how to perform that operation.

Yeah, not by learning it from an experienced surgeon but by watching videos on Facebook and YouTube.

I mean, how unusual is that? I guess, to me, it strikes me as very unusual. I mean, I think of learning about how to take my kitchen faucet apart on YouTube, but I do not think of a doctor learning about how to perform a surgery on YouTube.

Right. And it has actually become increasingly popular in recent years, and there’s not good vetting of the quality of the instruction. We even found videos on a website run by a medical device company that was intended to be a how-to for how to do these surgeries, but the video contained serious mistakes.

Wow. And Katie, all of these videos — some of them with serious mistakes — I mean, is this something that would be subject to medical regulators? Like, is there any kind of rules of the road for this stuff?

You know, there’s less than you would expect. Sometimes hospitals have rules about what sort of education their doctors need before performing a surgery. But we were surprised that there was a lot less regulation than we thought there would be and much less vetting of these videos than we anticipated.

So essentially, what you found was this complex, oftentimes interconnected, group of forces — device companies pushing their products, hospitals bolstering their bottom line, and rampant misinformation that, as you said, all really trace back to the same motivating factor, which is money. But wouldn’t the fear of being sued for medical malpractice prevent a lot of this behavior?

You know, this kept popping up during the course of our reporting. I do think we have this idea that any time a doctor does anything wrong, they’re going to get sued. But it just wasn’t always the case in our reporting. There’s a lot of statutes of limitations, time limits on when somebody can file a lawsuit, and other ways that make it somewhat hard to really hold a doctor accountable.

One example is the regulatory organizations that oversee doctors. The one doctor that I mentioned earlier — Dr. Mustapha — state investigators had found that his overuse of procedures had led people to lose their legs. And yet, he ultimately settled with the state, and he was fined $25,000. That actually adds up to about two of these atherectomy procedures.

So it sounds like malpractice is not necessarily going to be the route to rectifying a lot of this. But I guess I’m wondering if the federal government could actually rein some of this in before the patients are harmed.

It’s possible. But this is just a very difficult issue. Some of the themes that we explored in this reporting are really just firmly embedded in our health care system in the way that it works. The fact is that we have a for-profit health care system, right? So everyone, from doctors to hospitals to the device companies, benefit when more procedures are done. All of the incentives are pointing in the same direction.

And so trying to find one or two simple solutions will probably not easily fix the issue, as much as we all hope that it could.

So is the lesson here, be much more discriminating and vigilant as a patient? I mean, to get a second opinion when you’re standing in front of a doctor — or a dentist — who’s telling you that you or your baby needs a procedure?

Yes. I think that is one of the takeaways. But look, we understood that even reporting on all of this was risky, because people could hear about these harmful surgeries and start wondering if everything that their doctors tells them is a scam. And of course, while some of these procedures are harmful, a lot of procedures are lifesaving. But ultimately, for now, patients are kind of left on their own to navigate what’s a pretty complex and opaque health care system. When you have somebody standing in front of you saying, you should do this, it can be very confusing.

And this is something that Lauren talked a lot about — just how confusing all of this was for her.

There’s a lot of information that you’re getting that is truly like someone is speaking a foreign language. And because they do it all day long, it’s not user-friendly. Like, it isn’t designed for the comfort or understanding of the person receiving the information.

There is so much blind trust and faith that you have in the system, in the providers who are giving you this information. You trust, like, this is what they do all day long. So there is no real reason to question. That is the system that we have in this country.

Katie, thank you.

Here’s what else you should know today. On Friday, the Russian authorities announced that opposition leader Alexei Navalny died in prison. He was 47.

Navalny, a charismatic anti-corruption activist, led the opposition to Vladimir Putin for more than a decade. His popularity was broad, extending far outside the realm of liberal Moscow. And that proved threatening to the Russian authorities, who attempted to poison him in 2020.

Navalny survived and later extracted a confession from his would-be assassin on tape. Navalny believed that Russia could be a free society, and he had the extraordinary ability, through sheer force of his personality, charisma, and confidence, to get others to believe it, too. Though he had been in prison since 2021, his death still came as a shock.


His wife, Yulia Navalnaya, made a surprise appearance at a security conference in Munich shortly after the Russian authorities announced her husband’s death.

She received an emotional standing ovation.

In Moscow, my colleague, Valerie Hopkins, spoke to Russians who were placing flowers in his honor —

— and expressing disbelief that he was gone.

Then I asked them if they believe in the beautiful Russia of the future that Navalny talked about. And they said, yes, but we don’t think we will survive to see it.

At least 400 people have been detained since his death, including a priest who had been scheduled to hold a memorial service in Saint Petersburg.

Today’s episode was produced by Asthaa Chaturvedi, Diana Nguyen, Will Reid, and Alex Stern, with help from Michael Simon Johnson. It was edited by Michael Benoist, with help from Brendan Klinkenberg, contains original music by Diane Wong and Dan Powell, and was engineered by Alyssa Moxley. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Sabrina Tavernise. See you tomorrow.

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  • February 22, 2024   •   32:02 Putin’s Opposition Ponders a Future Without Aleksei Navalny
  • February 21, 2024   •   23:33 What Happens if America Turns Its Back on Its Allies in Europe
  • February 20, 2024   •   40:44 Stranded in Rafah as an Israeli Invasion Looms
  • February 19, 2024   •   35:50 The Booming Business of Cutting Babies’ Tongues
  • February 16, 2024   •   39:24 An Explosive Hearing in Trump’s Georgia Election Case
  • February 15, 2024   •   29:38 How China Broke One Man’s Dreams
  • February 14, 2024   •   33:06 The Biden Problem Democrats Can No Longer Ignore
  • February 13, 2024   •   27:23 Why the Race to Replace George Santos Is So Close
  • February 12, 2024   •   21:57 Why Boeing’s Top Airplanes Keep Failing
  • February 11, 2024   •   42:04 The Sunday Read: ‘The Unthinkable Mental Health Crisis That Shook a New England College’
  • February 9, 2024   •   34:05 Kick Trump Off the Ballot? Even Liberal Justices Are Skeptical.
  • February 8, 2024   •   36:53 A Guilty Verdict for a Mass Shooter’s Mother

Hosted by Sabrina Tavernise

Featuring Katie Thomas

Produced by Asthaa Chaturvedi ,  Diana Nguyen ,  Will Reid and Alex Stern

With Michael Simon Johnson

Edited by Michael Benoist and Brendan Klinkenberg

Original music by Diane Wong and Dan Powell

Engineered by Alyssa Moxley

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A Times investigation has found that dentists and lactation consultants around the country are pushing “tongue-tie releases” on new mothers struggling to breastfeed, generating huge profits while often harming patients.

Katie Thomas, an investigative health care reporter at The Times, discusses the forces driving this emerging trend in American health care and the story of one family in the middle of it.

On today’s episode

business model for a music school

Katie Thomas , an investigative health care reporter at The New York Times.

A woman holding a toddler sits on a bed. The bed has white sheets and pink pillows.

Background reading

Inside the booming business of cutting babies’ tongues .

What parents should know about tongue-tie releases .

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The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Katie Thomas is an investigative health care reporter at The Times. More about Katie Thomas



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