business plan for a lemonade stand

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How to Start a Lemonade Stand [Business Plan]

A lemonade stand or a QSR (quick-service restaurant) is a business that prepares and sells lemonade from a stand. A lemonade stand refers to a small, temporary, stand-alone booth used in high-traffic areas to sell lemonade, and a lemonade stand may be manned by one or two people. Please note that a lemonade stand is a business that is commonly operated by children, to sell lemonade.

Available data shows that the lemonade market size is estimated to reach $2,651 million by 2026, growing at a CAGR of 5.7% over 2022-2026. According to a report, Simply Lemonade was the leading refrigerated lemonade brand in the U.S. in 2018, with over 415 million dollars in sales.

Steps on How to Start a Lemonade Stand Business

Conduct market research.

If you are considering starting a lemonade stand business, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process for your lemonade stand business should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, information that will tell you what your potential market will be looking out for from a lemonade business and also help you operate your lemonade stand with less stress and of course, build the business to profitability.

a. Who is the Target Market for Lemonade Stand Business?

  • Campers (Campgrounds and RV parks)
  • Sports fans (Stadiums)
  • Everyone who resides in the location where you intend to sell your lemonade.

b. Is Lemonade Stand Business a Profitable Business?

Yes, the lemonade stand business is profitable because, according to available data, U.S. lemonade sales amounted to over 451 million liters annually.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to lemonade stand business. Here are some of them;

  • Self-service lemonade stand
  • Full-service lemonade stand
  • For-profit lemonade stand
  • Non-profit lemonade stand

d. Who are the Major Competitors?

  • Alex’s Lemonade Stand
  • The “Lemon Sharks Lemonade” Stand
  • Plucky Brooklynite
  • America’s Lemonade Stand, Inc.

e. Are There County or State Regulations or Zoning Laws for Lemonade Stand Business?

Yes, there are county, state regulations, or zoning laws for lemonade stand businesses. Towns, cities, and counties also have zoning restrictions, designating commercial and noncommercial zones.

Please note that in the United States, it is illegal in 36 U.S. states to operate a lemonade stand. Only children lucky enough to live in California, Nevada, Utah, Colorado, North Dakota, Nebraska, Texas, Missouri, Louisiana, Illinois, New York, Vermont, Rhode Island, or Connecticut can run lemonade stands without permits.

f. Is There a Franchise for Lemonade Stand Business?

No, there are no franchise opportunities for the lemonade stand business.

g. What Do You Need to Start a Lemonade Stand Business?

  • A Feasibility Report
  • Business and Marketing Plans
  • Business Licenses and Permits
  • Well-constructed Stands
  • EIN (Employer Identification Number)/Federal Tax ID Number.
  • A Corporate Bank Account
  • Lemons, Other Ingredients, Disposable Cups and Straws

Memorable Lemonade Stand Business Names

  • Star Kids© Lemonade Stand, Inc.
  • Providence™ Lemonade Stand, LLC
  • Star Joint© Lemonade Stand, Inc.
  • Randel® Lemonade Stand, Inc.
  • Drink King™ Lemonade Stand, Inc.
  • East West™ Lemonade Stand, LLC.
  • Joe Nelson and Co© Lemonade Stand, LLC
  • Drink Guys® Lemonade Stand, Inc.
  • Big Cup© Lemonade Stand Company, Inc.
  • Drink N Go© Lemonade Stand Company, Inc.
  • Good Drink® Lemonade Stand, LLC
  • Life Good® Lemonade Stand, LLC
  • Beach Front™ Lemonade Stand, LLC
  • Good Taste© Lemonade Stand, Inc.
  • Sun Rise® Lemonade Stand, Inc.
  • Forte ™ Lemonade Stand, Inc.
  • Drink Depot™ Lemonade Stand, Inc.
  • Americana© Lemonade Stand, Inc.
  • Cold Serve® Lemonade Stand, LLC
  • Right Drinks™ Lemonade Stand, Inc.

Register Your Business

A. what type of business structure is best for lemonade stand business.

When it comes to the business structure of a lemonade stand business, the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.

c. What Type of License is Needed to Open a Lemonade Stand Business?

  • General Business License
  • Zonal Permits
  • Signage Permit
  • Health and trade license
  • Proof of district-issued food manager identification card
  • A music license if you want to play recorded, or stream music in your lemonade stand
  • A dumpster placement permit that specifies where you can put your dumpster outside your lemonade stand
  • Sidewalk permits if you plan to offer outside seating

d. What Type of Certification is Needed to Start a Lemonade Stand Business?

You don’t need any certifications to start a lemonade stand business.

e. What Documents are Needed to Open a Lemonade Stand Business?

  • Business and liability insurance
  • Federal Tax Payer’s ID
  • State Permit
  • Certificate of Incorporation
  • Food and Drinks Handlers’ License
  • Business License
  • Business Plan
  • Employment Agreement (offer letters)
  • Operating Agreement for LLCs
  • Insurance Policy
  • Online Terms of Use
  • Online Privacy Policy Document
  • Contract Document
  • Company Bylaws
  • Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a lemonade stand business, usually you may not have any need to file for intellectual property protection or trademark. This is so because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a lemonade stand business.

A lemonade stand business will cost from $2,000 – $200,000 to start and that can easily go higher depending on your overall business goals and objectives especially if you decide to have several stands in different locations per time.

b. What are the Costs Involved in Starting a Lemonade Stand Business?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $3,300.
  • Marketing, Branding and Promotions – $1,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $1,400.
  • Rent/Lease for small Office – $5,000
  • Well- designed stands (4) – $10,000
  • Other start-up expenses like phone and utility deposits ($1,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $10,000
  • Start-up Inventory – $6,000
  • Store Equipment (cash register, security, ventilation, signage) – $1,750
  • Equipment – $8,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. What Factors Determine the Cost of Opening a Lemonade Stand Business?

  • The number of lemonade stands you intend to start the business with
  • The choice of location
  • The required licenses and permits
  • The cost for purchasing, furnishing, and equipping the lemonade stand
  • The cost of insurance
  • The cost for registering the business
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms
  • The cost for the grand opening of the lemonade stand business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your lemonade stand business because the nature of the business makes it possible for you to quickly position your stands in a location as soon as you get approval.

e. What are the Ongoing Expenses of a Lemonade Stand Business?

  • Ingredients and serving materials
  • Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
  • Salaries of employees
  • Marketing costs

f. What is the Average Salary of your Staff?

  • Chief Operating Officer (Owner) – $38,000 Per Year
  • Manager – $30,000 Per Year
  • Attendants – $26,100 Per Year
  • Cleaners -$21,000 Per Year

g. How Do You Get Funding to Start a Lemonade Stand Business

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Beach Front™ Lemonade Stand, LLC is a licensed lemonade stand that will be based in Palm Beach, Florida but operate all across major cities in Florida selling lemonade and snacks from our well-branded stands. Beach Front™ Lemonade Stand, LLC has been able to secure all relevant licenses and permits to operate throughout the United States. We will ensure that we abide by the rules and regulations guiding the food and drinks industry.

b. Products and Service

C. mission statement.

Our mission is to build a lemonade stand business that will meet the needs of all our customers.

Vision Statement

Our vision is to become one of the preferred choices when it comes to lemonade stands in the whole of Palm Beach, Florida.

d. Goals and Objectives

The goals and objectives of a lemonade business are to service areas where it might be difficult to quickly construct the convention shops; areas such as carnival sites, construction sites, sporting event centers, campgrounds, beaches, et al.

e. Organizational Structure

  • Chief Operating Officer (Owner)

Marketing Plan

A. swot analysis.

  • Excellent operational history
  • Superb menu list
  • Well-branded and equipped lemonade stand
  • Excellent customer testimonials.
  • The owner is new to large scale marketing
  • We will need a loan to launch the business and purchase commercial kitchen equipment
  • The owner is currently running the business solo
  • Lack of economies of scale.


  • Growing outdoor activities
  • Lemonade is a great boost to the immune system, too.
  • Online market, new services, new technology, and of course the opening of new markets.
  • Loans diminish profitability until they are paid off
  • The first year will be financially tight while we gain customers and pay off loans
  • Competition in the area could increase
  • Management of employees requires time, money, and efforts
  • The regulatory department could change its regulatory status and decide to enforce strict regulations that can strangulate a new business.

b. How Do Lemonade Stand Businesses Make Money?

Lemonade stands make money by selling lemonades and snacks from their stands and also by selling franchises.

c. Payment Options

  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via mobile money transfer

d. Sales & Advertising Strategies

  • Introduce your lemonade stand brand by sending introductory letters to residents, facility managers, park managers, and other stakeholders in and around the city you intend to cover.
  • Open your lemonade stand company with a party to capture the attention of residents who are your first targets
  • Advertise your lemonade stand in community-based newspapers, local TV and radio stations
  • List your business and products on yellow pages ads (local directories)
  • Leverage on the internet and mobile apps to promote your lemonade stands
  • Engage in direct marketing and sales
  • Deliberately brand your lemonade stand
  • Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

Most lemonade businesses price their lemonade at $5 or less. The exact cost depends on a stand’s location. Even in high-demand areas, businesses resist going over $5 for obvious reasons.

b. How Much Profit Do Lemonade Stand Business Owners Make a Year?

It depends, but available reports show that on average, a lemonade stand business should net more than $60,000 per year assuming they have steady clientele.

c. What Factors Determine the Amount of Profit to Be Made?

  • The number of lemonade stands owned
  • The location the lemonade stand business is covering
  • The management style of the business
  • The business approach of the lemonade stand business
  • The advertising and marketing strategies adopted by the lemonade stand business.
  • The number of years the lemonade stand is in business

d. What is the Profit Margin of a Lemonade Stand Business?

The profit margin of a lemonade stand business is not fixed. It could range from 25 percent to 55 percent.

e. What is the Sales Forecast?

Below is the sales forecast of a lemonade stand business. It is based on the location of the business and other factors as it relates to such startups in the United States;

  • First Fiscal Year: $180,000
  • Second Fiscal Year: $240,000
  • Third Fiscal Year: $300,000

Set Up your Shop 

A. how do you choose a perfect location for lemonade stand business.

  • The demography of the location
  • The demand for the type of food and drinks offered by the lemonade stand
  • The purchasing power of businesses and the residents of the location
  • Accessibility of the location
  • The number of lemonade stands in the location
  • The local laws and regulations in the community/state
  • Traffic, parking and security et al

b. What State and City are Best to Open a Lemonade Stand Business?

  • Riderwood, Washington
  • Zionsville, Indiana
  • Davidson, North Carolina
  • Titusville, Florida
  • Tyler, Texas
  • Kentfield, California
  • Ocoee, Florida
  • College Station, Texas
  • Campbell, California
  • North Chesterfield, Virginia
  • Chicago, Illinois

c. What Equipment is Needed to Operate a Lemonade Stand Business?

To operate a lemonade stand, you would need basic equipment such as a portable stand, a commercial juicer, plastic cups, and straw. So also, you should make provision for a water supply system – tank with agitator, stainless steel, and syrup making vessel.

Hire Employees

When it comes to hiring employees for a standard lemonade stand business, you should make plans to hire a competent chief executive officer (you can occupy this position), manager, attendants, drivers, and cleaners.

Launch the Business Proper

In recent times, no lemonade stand business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with proper launching of the lemonade stand business, you will officially inform people in your city that your lemonade stand is open for business.

a. What Makes a Lemonade Stand Business Successful?

  • Choose a good location, good menu, and well-branded stands to launch the business
  • Hire only competent, hardworking, and trustworthy staff
  • Be deliberate with your marketing sales approach
  • Encourage the use of word of mouth to promote your lemonade stand business
  • Leverage on all available online and offline platforms to promote your lemonade stand business

b. What Happens During a Typical Day at a Lemonade Stand Business?

  • The business is open for the day’s work
  • The lemonade stands are cleaned and ready for business
  • Lemonades and snacks are prepared
  • Customer’s requests are taken and they are attended to
  • Marketing/website upkeep
  • The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Lemonade Stand Business?

  • Good culinary skills
  • Customer services skills
  • Interpersonal skill
  • Business management skills
  • Work experience in a QSR (quick-service restaurant) stand or kiosk business environment
  • Experience in managing people
  • Experience in business administration
  • Experience in handling relevant software.

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Lemonade Stand

Back to All Business Ideas

How to Open a Lemonade Stand

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 9, 2023 Updated on November 11, 2023

How to Open a Lemonade Stand

Investment range

$550 - $6,800

Revenue potential

$5,400 - $108,000 p.a.

Time to build

0 – 3 months

Profit potential

$4,320 - $64,800 p.a

Industry trend

Lemonade stands have long been the go-to entrepreneurial venture for kids. However, lemonade stands don’t have to be just for children. You could start a mobile lemonade stand or cart, or even a lemonade kiosk in a mall. Interestingly, the lemonade industry is a large one, valued at nearly $10 billion and growing. 

But starting a lemonade stand, whether you’re a child or an adult, takes some business savvy. Luckily, this step-by-step guide details all the information you need to pour your way to lemonade stand success. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

  • Lemonade is a refreshing and popular beverage
  • High profit margins
  • Low startup costs
  • Generally not a high growth business
  • Compete with other lemonade stands

Lemonade stand industry trends

Industry size and growth.

  • Industry size and past growth – The global lemonade market is worth $9.2 billion in 2023 after growing by 5.7% from the previous year.(( ))
  • Growth forecast – The global lemonade industry is projected to grow 6.24% annually through 2030. 

Lemonade industry size and growth

Trends and challenges

  • Lemonades with additional flavors like raspberry are growing in popularity.
  • Hybrid lemonade drinks, such as lemonade combined with iced tea or sparkling water are becoming more common.
  • Canned lemonade drinks are creating more competition for homemade fresh lemonade stands.
  • The rising price of lemonade ingredients is cutting into the profit margins of lemonade stands.

Lemonade Stand Trends and Challenges

How much does it cost to start a lemonade stand business?

If you’re starting a lemonade stand in your yard and plan to run it on a regular basis, you can start for about $500. If you start a mobile lemonade cart, you’ll spend about $7,000 for the cart and equipment. 

You’ll need a handful of items to successfully launch your lemonade stand business, including: 

  • Lemonade cart
  • Lemonade making equipment

How much can you earn from a lemonade stand business?

These calculations will include two scenarios. The first is for an at home lemonade stand and the second is for a mobile lemonade cart. In both scenarios lemonade prices will be assumed to b $3 per cup. An at home lemonade stand should have a profit margin of about 80%, while a lemonade cart would have a margin of about 60%.

A home based lemonade stand might have 20 customers a day, 90 days a year, bringing in $5,400 in revenue. This would mean $4,320 in profit, assuming that 80% margin. Not bad if you’re a kid!

A mobile lemonade cart that you set up in prime locations might have 200 customers day, 180 days a year, bringing in $108,000. This would mean a profit of a healthy $64,800. 

Lemonade Stand earning forecast

What barriers to entry are there?

There are a few barriers to entry for a lemonade stand. Your biggest challenges will be:

  • Funding the startup costs
  • Competing with other lemonade stands

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Step 2: hone your idea.

Now that you know what’s involved in starting a lemonade stand, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research lemonade stands in your area to examine their products, price points, and customer reviews.

  • Make a list of lemonade businesses that offer similar products. 
  • Review your competitors’ products – their features, pricing, and quality – and marketing strategies
  • Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
  • Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can strengthen your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a neighborhood lemonade stand that offers country time lemonade, or a mobile lemonade cart that makes fresh lemonade.  

business plan for a lemonade stand

You might consider targeting a niche, such as fresh lemonade and homemade cookies.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

In addition to lemonade, you could offer cookies or other snacks. 

How much should you charge for lemonade?

Your prices will depend on market prices in your area, but also on your costs to make the lemonade. 

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will either be people in your neighborhood, or just thirsty people who like lemonade. You can market your business on TikTok, Instagram, or LinkedIn. Childrens lemonade stands can also distribute flyers in their neighborhood. 

Choosing a good location

Choosing a good location for your lemonade stand is essential for the success of your venture. Here are some steps you should consider:

  • High Foot Traffic : Choose a location that has a lot of foot traffic. Parks, popular neighborhoods, shopping centers, or sports fields during a game are typically great options. The more people that walk by your stand, the better your chances of making sales.
  • Visibility : Make sure your stand is easily visible to passersby. It should not be obscured by objects or other stands. A corner location can be ideal because it’s visible from two directions.
  • Easy Access : The location should be easily accessible. It should not be difficult for potential customers to approach the stand.
  • Weather Conditions : Consider the weather. If it’s sunny and hot, a location with some shade would be preferable to keep your lemonade cold and your customers comfortable.
  • Nearby Activities/Events : Setting up near a local event like a farmer’s market, a fair, a sports game, or a concert can bring you a lot of customers. However, you should always make sure you have permission to set up in these locations.
  • Safety : Choose a location where you, your employees, and your customers will feel safe. Avoid poorly lit or isolated areas.
  • Permit and Regulations : Before setting up, check if there are any permits or regulations you need to follow. Some areas may require a vendor’s license or have specific rules about where you can set up.
  • Competition : Avoid areas where there are already other lemonade stands, or many food and drink vendors. You want to stand out and not get lost in the crowd.
  • Parking : If you expect customers to stop by in their cars, you should choose a location that has adequate parking facilities nearby.

Lemonade Stand business idea rating

Step 3: Brainstorm a Lemonade Stand Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “lemonade” or “fresh lemonade”, boosts SEO
  • Name should allow for expansion, for ex: “Citrus Splash Beverages” over “Sunshine Sippers”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Lemonade Stand Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: Provide a brief summary of your Lemonade Stand business plan, outlining your goals, target market, and financial projections.
  • Business Overview: Describe your lemonade stand, including its location, size, and the types of lemonade products you plan to sell (e.g., traditional lemonade, flavored varieties).
  • Product and Services: Detail the types of lemonade products you will offer, their pricing, and any additional services like delivery or catering for events.
  • Market Analysis: Analyze the market for lemonade in your area, including potential customers, demand during different seasons, and pricing strategies of competitors.
  • Competitive Analysis: Identify any competitors in the lemonade market, such as other stands or beverage businesses, and explain how your offerings will stand out.
  • Sales and Marketing: Explain how you will attract customers to your lemonade stand, including marketing strategies, promotions, and any partnerships with local businesses or events.
  • Management Team: Introduce yourself and any team members who will be involved in running the lemonade stand and their roles.
  • Operations Plan: Describe the day-to-day operations of your lemonade stand, including sourcing ingredients, production, staffing, and opening hours.
  • Financial Plan: Present financial projections, including startup costs, revenue forecasts, pricing strategies, and operating expenses, to show the financial feasibility of your Lemonade Stand business.
  • Appendix: Include any additional materials, such as recipes, pricing lists, or photographs of your lemonade products, to support your Lemonade Stand business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to lemonade stands. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your lemonade stand will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.  Here’s how to form an LLC .
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.  Read how to start a corporation here .
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

business plan for a lemonade stand

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

business plan for a lemonade stand

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a lemonade stand business. You might also try crowdfunding if you have an innovative concept.  

types of business financing

Step 8: Apply for Business Licenses/Permits

Starting a lemonade stand business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. Even a neighborhood lemonade stand may need a permit. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your lemonade stand business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as  Vev , or ShipEdge , to manage your inventory, purchases, and sales. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress , Wix , or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Order Ahead”. This can sharply increase purchases. 

Online Marketing

Some of your business will come from the casual passerby or online visitors, but you should still invest in digital marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness. 

Here are some powerful digital marketing strategies for small businesses: 

  • Facebook: Great platform for paid advertising, allows you to target specific demographics, like men under age 50 in the Cleveland area. 
  • Instagram: Same benefits as Facebook but with different target audiences. It’s a very good platform for creative businesses. 
  • TikTok: This social media platform has over 1 billion monthly active users and it is used primarily by a younger demographic.
  • LinkedIn: the most effective place for B2B marketers.
  • Google and Yelp: For businesses that rely on local clientele, getting listed on Yelp and Google My Business can be crucial to generating awareness and customers.
  • Email marketing/newsletter – Send regular emails to customers and prospects. Make them personal. 
  • Start a blog – Start a blog and post regularly. Change up your content and share on multiple sites.
  • Paid ads on social media – Choose sites that will reach your target market and do targeted ads.
  • Pay – per-click marketing – Use Google AdWords to perform better in searches. Research your keywords first.

Take advantage of your website, social media presence and real-life activities to increase awareness of your offerings and build your brand. 

Traditional Marketing

Traditional marketing is any form of marketing that uses offline media to reach an audience. Some options that might work for a lemonade stand business include: 

  • Signage – Put up eye-catching signage at your stand and website 
  • Flyering – Distribute flyers in your neighborhood

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your lemonade stand meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your lemonade stand business could be:

  • Ice cold fresh lemonade
  • Thirsty? We’ve got you covered
  • Fresh lemonade with only organic ingredients

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a lemonade business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in lemonade stands for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in lemonade stands. You’ll probably generate new customers or find companies with which you could establish a partnership

Step 12: Build Your Team

If you’re starting out small, you may not need any employees. But as your business grows and you open a lemonade shop, you will likely need workers to fill various roles. Potential positions for a lemonade stand business include:

  • Store Clerks – make lemonade, customer service
  • Marketing Lead – create and implement marketing strategies
  • General Manager – accounting, inventory management

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Lemonade Stand – Start Making Money!

Whether you’re an ambitious kid or an adult looking for a new pursuit, a lemonade stand can be a great business. Most people love lemonade, making in a nearly $10 billion industry, so there’s money to be made. It’s also a simple business to start and you can have fun and be creative. 

You’ve got the business know how, so now you’re ready to launch your new money-making lemonade stand!

  • Lemonade Stand Business FAQs

A lemonade stand can be profitable, but it depends on various factors such as location, pricing, quality, and demand.

The growth potential of a lemonade stand is limited, as it is typically a small-scale and seasonal business. However, with effective marketing and expansion strategies, it is possible to increase its profitability to some extent.

A lemonade stand is considered a small-scale retail business, focusing on selling a specific product (lemonade) to customers.

Yes, you can start a lemonade stand on the side, as it is often operated on a part-time basis, especially during the summer months or special events.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Lemonade Stand Name
  • Create a Lemonade Stand Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Business Licenses/Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Lemonade Stand - Start Making Money!

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How to Start a Lemonade Stand

People have long enjoyed cold, refreshing lemonades on hot summer days. Lemonade stand businesses specialize in selling lemonade to hot and thirsty passersby. Some stands have fixed locations, while others are operated as mobile businesses.

Learn how to start your own Lemonade Stand and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Lemonade Stand Image

Start a lemonade stand by following these 10 steps:

  • Plan your Lemonade Stand
  • Form your Lemonade Stand into a Legal Entity
  • Register your Lemonade Stand for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Lemonade Stand
  • Get the Necessary Permits & Licenses for your Lemonade Stand
  • Get Lemonade Stand Insurance
  • Define your Lemonade Stand Brand
  • Create your Lemonade Stand Website
  • Set up your Business Phone System

We have put together this simple guide to starting your lemonade stand. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Lemonade Stand Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your lemonade stand?

Business name generator, what are the costs involved in opening a lemonade stand.

A lemonade stand is inexpensive to open.  Anabelle , a 10-year-old, opened a licensed lemonade stand for $3,500. Businesses with fixed locations or larger stands may cost more to open, but they’re still affordable to open.

These startup funds go toward:

a stand, cart, or storefront

commercial-grade equipment for making and dispensing lemonade

lemons, sugar, water, and ice

cups, straws, and napkins

licensing and insurance costs

What are the ongoing expenses for a lemonade stand?

The ongoing expenses for a lemonade stand business are low. They include the cost of ingredients (lemons, sugar, water and ice), and facility, licensing and insurance costs.

For Annabelle, non-ingredient costs totaled $500 per year. Businesses that have to pay rent will have higher ongoing expenses. Compared to other businesses, though, these expenses will still be minimal.

Who is the target market?

A lemonade stand business’ ideal customer is a family or group of friends who are hot and thirsty. If someone in such a group suggests getting lemonade, everyone may agree to get one. Thus, a stand might sell several lemonades at once rather than just one to an individual customer.

How does a lemonade stand make money?

A lemonade stand business makes money by selling lemonade. Lemonade is typically sold by the glass or cup.

Most lemonade stand businesses price their lemonades at $5 or less. The exact cost depends on a stand's location. Even in high-demand areas, though, businesses resist going over $5 because. Many customers will think twice before spending more than $5 on an impulse purchase.

How much profit can a lemonade stand make?

In a busy location, a lemonade stand business can bring in a good profit.

One  lemonade stand business’ expenses  place the cost for ingredients of a 16-ounce lemonade below 50 cents. Making a 32-ounce lemonade costs less than 85 cents. At these prices, selling a lemonade for $5.00 provides a profit of over $4.00.

With the right traffic, $4.00 per sale quickly adds up. In a single day, a business that served 100 people would have $400 to cover that day’s expenses and provide a profit.

How can you make your business more profitable?

When looking for ways to increase profitability, a lemonade stand business should be wary of adding more products. Additional products can dilute a business’ brand as a lemonade stand. They also can increase overhead.

Instead, a business should look for ways to make more on the sale of each lemonade. This can be done by offering flavorings for lemonades and charging for the flavorings. Alternatively, a stand can sell a cup that comes with free refills for the day but costs much more than $5.00.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your lemonade stand is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a lemonade stand business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a lemonade stand location :
  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a lemonade stand business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a lemonade stand :
  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your lemonade stand business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Lemonade Stand needs and how much it will cost you by reading our guide Business Insurance for Lemonade Stand.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a lemonade stand

Since most lemonade is bought by passersby, all marketing efforts should be focused on getting the attention of people who are going by a lemonade stand. Signs are one of the best ways to attract people’s attention in this manner.

How to keep customers coming back

A lemonade stand business can increase how many returning customers it sees by offering great tasting lemonade. If a stand’s lemonade is subpar,  sales will decrease . If the lemonade is delicious, though, customers will return for another drink the next time they’re in the area and thirsty.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to the Startup Savant podcast , where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Is this Business Right For You?

Anyone who is looking for a business that’s easy to own may be interested in operating a lemonade stand business. Lemonade stands have low costs and are easy to run, yet they can be quite profitable. For these reasons, they appeal to entrepreneurs of all ages -- from kids to retirees.

It helps to enjoy interacting with people. While business owners don’t spend a lot of time talking to any one customer, they will serve and interact with many customers each day.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a lemonade stand?

Business owners spend most of their time service customers lemonade. To provide the freshest possible product and enhance the customer experience, each lemonade is usually made fresh when ordered. Making lemonade involves squeezing lemons, adding sugar water and ice, and mixing the ingredients together. It takes just a minute to make a lemonade.

When not serving customers, business owners order more supplies, clean their stand, and market their business. Business owners who have mobile stands must also spend time researching where to take their stands.

What are some skills and experiences that will help you build a successful lemonade stand?

Business owners should be comfortable with basic business principles, and they need to know how to make good lemonade.

Business owners who don’t know how to run a business may want to take a course on business practices. Local community colleges often offer courses. There are also many courses online.  Coursera  and  OpenCulture  have many free business classes.

To develop a recipe, business owners should consult online recipes.  and  Food Network  have many lemonade recipes. There are also lots of YouTube  videos on making lemonade .

What is the growth potential for a lemonade stand?

Most lemonade stand businesses remain local businesses that have one location. A few businesses might grow to have several locations in an area, but growing beyond this is uncommon.

There are  lemonade stand franchises  that have multiple locations, but growing a lemonade stand business through franchises is difficult. Because stands are easy to run, any training a franchise offers has limited benefit to business owners. Also, lemonade is often an impulse buy made by passersby. Thus, any advertising provided by a franchise is of little use to an individual stand.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a lemonade stand?

When starting a lemonade business, choosing a good location is very important. Most customers won’t specifically seek out a lemonade stand. Instead, they’ll decide to get a lemonade while passing by if they’re hot and thirsty.

Therefore, a stand should be in a high-traffic area where it’s hot.  Good potential areas  include:

the boardwalk at a busy beach

an outdoor market in a city

fairs and festivals

Outdoor locations are preferable. Most indoor places are air conditioned, and cool air will decrease how much customers want a cold, refreshing drink.

How and when to build a team

A lemonade stand can be operated by one person. It’s helpful to have an employee, though. With two people, speed of service will increase during rushes. Also, a business owner will have the freedom to go get more ingredients if they run out during the day.

Useful Links

Industry opportunities.

  • Lemon Heaven (franchise)

Real World Examples

  • Just Squeeze Juice
  • Anabelle Lockwood’s Lemonade Stand

Further Reading

  • How to start a lemonade concession stand
  • 7 business lesson from a lemonade stand
  • How to run a lemonade stand
  • How to sell lots of lemonade at a lemonade stand

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How to Start a Successful Lemonade Stand

Last Updated: April 11, 2023 Approved

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There's nothing like an ice-cold glass of lemonade when summer is on its hottest day. A lot of kids have earned money by selling lemonade on sweltering summer days. Finding the right location and advertising your stand are two perfect ways to get lots of business. Most importantly, offer delicious, fresh drinks, such as lemonade, that will keep people coming back for more. You should also sell other treats to keep the customers happy, and possibly convince them to tell their friends about your stand. To find out how to start a successful stand, read on!

Things You Should Know

  • Find a spot where you’re allowed to set up a stand and where you see a lot of foot traffic.
  • Set a price for your lemonade that’s around $0.25-$1.00. Then, make an inviting, colorful sign that advertises your lemonade.
  • Talk to people as they walk by and politely ask them if they want a cup of lemonade.

Step 1 See where you're allowed to set up a stand.

  • Ask your parents to find out whether you can set up a stand. Let them know that you need a permit in many states.
  • Or find out yourself by calling your local Better Business Bureau to get more information. [2] X Trustworthy Source Better Business Bureau Nonprofit organization dedicated to promoting marketplace trustworthiness by educating consumers and reviewing businesses Go to source

Step 2 Choose a popular spot.

  • Setting up in your front yard or home area is a great option. This works especially if you live on a busy street or in a big apartment complex. Plus, you would be able to get supplies easily rather than carrying them all the way to another location.
  • Be careful about setting up in public parks or outside sporting events. Many states have passed laws against letting people sell lemonade in these areas without any sort of permission. [3] X Research source

Step 3 See if any friends or neighbors want to get involved.

  • If you are planning a long day of selling, make sure you seriously trust the person taking shifts not to steal any money. An untrustworthy business-partner can ruin your stand!

Step 4 Bring water and snacks for the people running the stand (you and maybe others).

  • You can also make signs to post around the neighborhood. Tell people where to go to buy lemonade.
  • If you do this, make sure you take down the signs when you take down your stand.

Step 7 Have a plan on what exactly you will sell.

  • Multiple flavors of lemonade
  • Other beverages (such as soda)
  • Small treats (either homemade or store-bought) such as cookies

Step 8 Try adding some comforts for your customers.

  • Make it from scratch with fresh-squeezed lemons. For one gallon of lemonade, you need 2 cups of fresh lemon juice and 2 cups of white sugar. Mix well so the sugar dissolves.
  • Make it from concentrate. You can buy a can of frozen lemonade concentrate in the freezer aisle of your grocery store. Mix it with water according to the instructions on the package.
  • Make it from powder. Get a can of powdered lemonade. Follow the instructions to dissolve the powder in cold water.

Step 3 Don't use disposable cups or napkins.

Community Q&A

Community Answer

Video . By using this service, some information may be shared with YouTube.

  • If you are putting up signs by the road, make sure the letters are big enough to be seen by people in their cars. Thanks Helpful 42 Not Helpful 3
  • If you want to sell more lemonade, make homemade lemonade. In the cooler you put the ice in, store cut lemon slices or mint sprigs for decoration. Thanks Helpful 42 Not Helpful 4
  • Make sure you don't leave the lemonade out long enough so all the ice melts. Make sure your mom or dad will make another batch or two. And don't forget to taste it. Thanks Helpful 36 Not Helpful 7

business plan for a lemonade stand

  • Make sure the money is in a safe place. Use a register that you can latch shut, and always have at least one person at the stand at all times. Thanks Helpful 102 Not Helpful 14
  • If you make baked goodies, make sure you have made the recipe right. Try them before you sell them. Thanks Helpful 196 Not Helpful 44
  • Make sure that your products are not too overpriced or underpriced. You want to make a profit, right? Charge about 25 cents to 75 cents per cup, and $1 to $2.50 for baked goods (if you sell baked goods, too) Thanks Helpful 97 Not Helpful 22
  • Avoid setting up your stand in public places. There are many laws prohibiting you from setting up your stand in places such as near stores, parks, parking lots, houses that are not yours, and businesses and rec areas without any permission, especially if you live in the U.S. Thanks Helpful 86 Not Helpful 22
  • Test your lemonade first. Those lemons you used in your lemonade could have expired over two months and you wouldn't even know it. Test to make sure your product is safe and tasty. Thanks Helpful 75 Not Helpful 22
  • Never try to set up things on your own. Have an older sibling or parent help you set up the lemonade stand, especially if you are going to set up tents and foldable tables. Otherwise, you seriously risk injury. Thanks Helpful 65 Not Helpful 31
  • Make sure to take down everything when you are finished with the stand, you don't want any animals coming to mess it up, especially if you live in a rural area. Thanks Helpful 57 Not Helpful 27
  • Never leave the stand unattended. This will not only risk your potential customers drawn being away, but people may be tempted to try and steal your money. Thanks Helpful 16 Not Helpful 5
  • Sturdy table (metallic, if possible)
  • Posterboard
  • Money register
  • Extra cash and coins for change
  • Jar for donations or tips
  • Plates, if needed

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Open a Lemonade Stand

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About This Article

To start a lemonade stand, first ask your parents to check if you need a permit to sell in your city. Then, mix up a big batch of lemonade! You can make it with fresh lemons and sugar and charge $1 per cup, or mix a store-bought powder with water and charge $0.25-$0.50 each. Set up a card table on a popular street and set out paper cups, a sign to advertise, and a big pitcher of your lemonade. As people pass by, say, “Would you like a cup of lemonade?” Be polite and say thank you when someone buys a cup, and wish them a nice day even if they don’t. To learn more about what to provide your customers besides lemonade, keep reading! Did this summary help you? Yes No

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Lemonade Stand Business Plan Sample

MAY.11, 2015

Lemonade Stand Business Plan Sample

Say the word “lemonade,” and thoughts of wooden stands, children, and summer come to mind. However, lemonade can be the foundation of a successful lemonade stand business plan. Unlike the days of corner street stands run by kids, there is an enormous opportunity to startup a lemonade company that generates significant revenues by catering to a target market that likes:

• Original lemonade made with sugar • Flavored lemonade • Lemonade made with non-sugar sweeteners • Lemonade made with organic fruit

How Would You Like Your Lemonade?

A business plan for a lemonade company can describe a company that:

• Operates a fixed stand that sells lemonade and drinks containing lemonade, and also food or snacks, under contract with athletic facilities and parks, or as a standalone business • Manages a mobile lemonade cart that is pulled to and setup in various locations, like parks, festivals, family reunions, downtown food truck areas, etc. • Opens a manufacturing facility that sells canned or bottled lemonade, lemonade mixes, and/or frozen lemonade to supermarkets, convenience stores, businesses, city facilities, etc. • Sells lemonade products online • Sells hard drinks made with lemonade to bars, pubs, restaurants, and other venues where alcohol is sold


The lemonade stand business plan can sell retail, wholesale, or both, depending on the type of lemonade company started. There are franchise restaurant available also for the entrepreneurs that want to join an established business that provides training and operating assistance. When preparing the financial statements, it is important to include any expenses associated with buying the franchise and paying ongoing franchise fees.

Nothing Sour About this Business

Once the lemonade stand business plan owner decides on the business model, the business plan is ready for development . Like any business, the company needs a well-written Mission Statement, Executive Summary, Marketing Plan, Operating Plan, Management Plan, and Financial Plan. The lemonade stand business plan owner needs permits, insurance, and licenses, possibly a crew, suppliers, and a lemonade stand or manufacturing facility. There may also be a need to find investors, depending on the type of lemonade company opened.

Contact OGS Capital to find out how experienced business consultants can deliver tailored lemonade stand business plan ning solutions. Starting on the path to long-term success in the lemonade industry begins with a solid lemonade stand business plan .

Download example lemonade business plan in pdf

OGScapital staff also specialize in compiling such as hot sauce business plan , business plan for frozen yogurt , food truck startup business plan , starting a coffee roasting company , shave ice business plan , business plan of a vending machine and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Write a Lemonade Business Plan for Kids + Sample Templates

Thinking about opening a lemonade stand with your kids? Don’t miss this opportunity to provide an important life lesson about the basics of running a business with this common childhood experience. One smart way to teach the basics of operating a business with your kids is to write a short business plan while keeping things fun for the kiddos.

To get the most out of your lemonade stand and to teach kids what it’s like putting up a business, write down a lemonade business plan with them. To make this the most of this activity make sure to involve your kid in each step of the planning process. For each section of the business plan, ask them what they think. You can offer ideas to get the ball rolling if they don’t have any ideas right away.

To help get your child involved think about each component of the business plan as a question. Instead of asking your kids about what we should include in the marketing plan, instead ask how customers will find out about their stand? Instead of handing your kid a packet of lemonade to mix with water, ask them what type of lemonade they would like to sell. This approach will get your kids thinking critically, which is kind of the whole point of this project.

And with this guide, we’ll help you how to make one for kids so they can get started on that lemonade stand this summer! Read on to learn how you can get started.

Lemonade stand name ideas

Business concept.

  • Marketing plan 
  • Customer focus
  • Menu and sign 
  • Download templates

lemonade stand

A lemonade stand can be a teaching opportunity about the basics of running a small business.

Keep it fun for the kiddos!

Since a business plan is quite formal this one will be less so. Kids have shorter attention spans than adults and the last thing you want is to make this project feel like homework. As a result, we recommend writing a shorter business plan or a one-page business model canvas . Our templates and advice below keeps this in mind. With that being said, let’s get on with it!

Have your child think of a business name for their lemonade stand. Their names are usually used for this. For example, it can go as simple as Alex’s Lemonade Stand or a bit more creative like The Wonder Ade . Give your child a few initial ideas so they can begin formulating name ideas. For research purposes, you can check out our complete list of lemonade stand name ideas here.

This is best done with a piece of paper and a pen so you can write down anything that comes to mind. You can then help your child choose among the top five, then the top three, and ultimately, the official one. Write the business name at the top of the business plan.

business plan for a lemonade stand

Lemonade only .25 cents per glass.

A business, whether big or small, must have a concept. Explain to your kids that a business concept helps them decide the design of their lemonade stand and make their setup more inviting.

For example, you can go with a colorful lemonade brand concept. They could add pink, green, or blue lemonade. They could also go with a fruit lemonade concept wherein each cup of lemonade will have fruit slices inside so it’s more delicious.

In addition to color schemes, talk to your kids the product to help them understand the options. One great approach is to ask your kids what type of lemonade they would like to serve best? There are more options than you might think.

  • Should the drink be fresh squeezed?
  • Will you offer special flavors like raspberry lemonade?
  • Will you purchase a mix?
  • Will you sell a ready-made lemonade from the grocery store?

Whatever the concept may be, discuss it with your kids and have them document the approach in this section.

Marketing plan for lemonade stands

business plan for a lemonade stand

A highly visible lemonade trailer.

Marketing is very important in business. Sit your kids down and explain to them what a proper marketing plan can do. For instance, you can explain that the reason why they buy a certain chocolate bar at the grocery store is that they see it on the huge posters outside of the store before they enter.

Discuss with your kids how they’ll market their lemonade stand. You can introduce to them the concept of advertising by using flyers and handing them out to your nearest neighbors. You can also put up a huge poster by your mailbox so everyone that passes by can anticipate the opening of your lemonade stand. A big clear sign taped to a table is another example of good marketing.

Word of mouth is always a classic yet effective marketing plan so be sure to tell your kids to spread the word around at school, with your friends after church, and even to people passing by your house. Even something as simple as waving to commuters who pass by is an effective form of marketing.

When you have a proper marketing plan down, write them all in this section. Be sure to include the following details on your flyers:

  • Business Name
  • What you’re selling
  • The retail price per cup
  • Opening date
  • Selling Hours

Customer Focus

Teach your kids to find their target customers early on. Ask them who they’d like to come over to try their lemonade. Will it be just the local neighborhood community? Or would they like to expand their market to the next block as well in an effort to sell even more?

This gets your kids thinking about how many people they’d like their lemonade stand to reach. It also helps them prepare how many cups to buy and how much lemonade to prepare.

Related Reading:  101 Catchy Mango Drink Company Name Ideas

There are customer service skills that can also be taught through this process. Explain to your kids the importance of smiling and greeting customers as they approach the lemonade stand. A smile and a wave is enough to make your stand more approachable and create better guest experiences.

Another tip is to teach basic communication skills when interacting with customers. Encourage kids to ask how people’s day is going while pouring a glass. Encourage your kids to thank customers for coming too. This teaches kids to think about the customers perspective. A very important skill to learn early in life!

Menu and Sign 

Now comes the fun part of the kid-friendly business plan. Writing down the menu for your lemonade stand. More often than not there’s one product to offer and that’s fine. But here are some other ideas you can present to your kids.

  • How much will a glass of lemonade be?
  • Will you be offering only one size or small, medium and large ones?
  • Will there be add-ons such as sliced fruit or food items?
  • Could you offer a volume discount for people that want to buy three or more cups of lemonade?

Have your kids write down the menu so they are involved in this important decision.

Lemonade Stand Finances

business plan for a lemonade stand

Explain the financial side of running a business with your kids.

They may be kids but that doesn’t mean they can’t understand the concept of how selling stuff works. To keep it simple, bring them to the grocery with you while you shop for lemonade ingredients. Make sure to point out to them the price of each ingredient so they know how much they all cost.

Keep the receipt with you and when you head back home and make lemonade for a taste test, break down all the items and their prices and sum it all up.

Show them how much lemonade costs and then give a fixed price to add how much you’ll charge for their service. Explain to them that the service fee will be their profit, which they’ll get to keep as earnings. The anticipation of finding out how much money leftover can be extremely exciting at the end of the day.

To keep things simple, write down the formula this way in front of your kids:

Selling price of lemonade – Cost of lemonade = Profit

Don’t forget to list down the materials you need for your lemonade stand and place them in this section of the document. Here are a few materials you and your kids will need to get started:

  • Lemons or lemonade mix
  • Syrup and or sugar
  • Cups with lids
  • Straw (or you can go without straws if you’re teaching them about saving the environment and cost savings)
  • Table napkins
  • Ice in a cooler
  • Illustration board, crayons, and pens to decorate the menu

With a proper list of expenses and an equation to better visualize where their profit is coming from, your kids will better understand how a real business works.

Download Templates 

Download our lemonade stand business plan templates below. If you would like to complete something shorter consider using our food business canvas here . This is essentially a one-page business plan that allows you to map the key ingredients of the business on a single page.

  • Lemonade Stand Business Plan PDF
  • Lemonade stand business plan Word Doc

lemonade stand business model canvas

A lemonade stand business model canvas from Pinterest. 

  • Be there as a guide for your child but it would be best to have them choose most of the decisions such as the business name, menu, and design for the stand. That way you encourages creativity at a young age. Help them come up with their own solutions to problems instead of giving the answers right away.
  • Work as a team. Let your kids split up the work associated with opening a lemonade stand. This instills the importance of team work and lets your kids focus on the aspects of running a lemonade stand that interests them most. If you have a child that’s gifted at drawing, let them be in charge of making the sign. If an older sibling wants to poor the glasses to avoid spills that works great. If you have a child born with the gift of gab, have them oversee customer service and greeting customers.
  • Have fun! You’ve been in your kids’ position when you were selling the lemonade. It’s all about enjoying the moment. Don’t keep things too serious lest you take the way the fun of it all. This should be an enjoyable and educational activity.

And there you have it! A lemonade business plan for kids can be as simple as that. Keep it brief and use simple words so the young ones can understand and stay engaged in the startup process. Guide them along the way and use this time to bond with them as well.

Have fun selling those lemonades! With this short yet detailed business plan, you and your kids are ready to start a lemonade stand that develops skills that will be used for decades to come.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

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How to Start a Lemonade Concession Stand

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A lemonade stand might have provided you with the money for your first enterprise as a child. As an adult, running your own lemonade concession stand can provide you with a significant source of income. This is a relatively easy business to start. And perhaps best of all, you'll be putting smiles on people's faces all day long, as you hand them a refreshing cup of lemonade.

Create a business plan for your lemonade concession stand. Your plan should describe the lemonade you plan to sell, what makes it stand apart from the competition (i.e., Is it squeezed on the spot? Made with organically grown lemons? Sweetened with citrus honey?), pricing, where you plan to operate your stand and how you plan to market it.

Purchase or build a stand that meets your needs. For instance, if you plan to operate your stand at outdoor fairs and festivals, you likely want a stand that comes with, or has room for, a big umbrella to shade you from the sun. Think about things such as storage, counter space and refrigeration when choosing or building the stand that's best for your business. Design and print a sign, logo and price list to go along with your stand.

Buy needed supplies. This will likely include a cash register, ice chest, plastic cups, lids and straws, napkins. You'll also need the actual ingredients to make your lemonade. Buy in bulk to bring your costs down.

Call your city or county government offices to find out if you need a permit to operate your stand. If you do, get one. This usually involves just paying a fee.

Find a suitable location for your stand. If you live in a beach town, this might be the board walk, or a busy outdoors market if you live in a city. If you're in a location that has neither, consider getting on the fair circuit by taking your stand to different fairs in your region, since these events are heavily attended.

Encourage repeat business. For instance, you may want to offer souvenir cups for those purchasing large lemonades from your stand and offer discounts for refills.

  • Sunkist: Make and Sell Fresh Lemonade

Cynthia Gomez has been writing and editing professionally for more than a decade. She is currently an editor at a major publishing company, where she works on various trade journals. Gomez also spent many years working as a newspaper reporter. She holds a bachelor's degree in journalism from Northeastern University.

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Lemonade Stand Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Lemonade Stand

Lemonade Stand Business

Are you about starting a lemonade stand? If YES, here is a complete sample lemonade stand business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a lemonade stand business . We also took it further by analyzing and drafting a sample lemonade stand marketing plan template backed up by actionable guerrilla marketing ideas for lemonade stand businesses. So let’s proceed to the business planning section.

Why Start a Lemonade Stand Business?

Lemonade stands is a very lucrative business that can be started by even kids and college students to make some money for themselves during the holidays and summers. This business is also a good business idea for stay-at-home parents or unemployed people.

With less than $100, you can start your lemonade business for yourself. But if you have enough funds to invest, you can try starting up a mobile lemonade stand.

You can also consider selling snacks and other types of fruit juice to boost your business income. It is very important that you pen down your business plan and obtain all the necessary licenses and permits for your business before you start.

You may also want to understudy one who is already versed in the industry. This is so that you will be put through the various processes involved in starting a lemonade stand business . Here is an already prepared business plan to help you navigate your way through the business;

A Sample Lemonade Stand Business Plan Template

1. industry overview.

Domestic lemon production in the United has recently started up while the previous year ended in July. In the united states, California is the biggest lemon producing state with 47,000 acres in production, and the 8,300 acres remaining in the United States are grown in Arizona.

Within the 2014 – 2015 season, lemon production in California grew by 9 percent, while Arizona’s lemon production increased by 11 percent during the same reason. Lemon production in California is believed will remain stable while Arizona production will probably reduce by 15 and 20 percent.

Just at the exact point when oranges, grapefruit and tangelos are all showing a slight reduction in acreage, lemons and tangerines/mandarins were the only citrus varieties to show an increase. Just in 2015 alone, US lemon acreage amounted to 55,300, up 1,000 acres compared to the year before.

During the year 2015, Lemon prices remained strong throughout the same. The start of the same year, prices of lemon started very strong due to a smaller harvest during the previous year.

It also ended on a strong note with the season-average price being 14 percent above the season-average price in 2014. Becauseof this strong lemon prices, the industry experienced an increase in production value, up from $641 million in 2014 to $694 million in 2015.

Lemon importation in the United States increased last year to a record 169.6 million pounds. It is believed that this increase was triggered by lower fresh production and higher prices. Mexico provided 54 percent (equivalent to 92.1 million pounds) of all lemons imported into the US and the country has been increasing its lemon shipments to the US year over year.

Chile is the number two sourcing country for lemons and exported 62.2 million pounds during last season, more than doubling the volume shipped the year before. Shipments from Spain almost tripled compared to the previous year and amounted to 10.3 million pounds.

Lemon exports exceeded imports and amounted to 247.9 million pounds last year. Japan was the largest destination for US fresh lemons, buying 67.9 million pounds.

Canada received about the same amount as Japan. South Korea ranks third, receiving 30.2 million pounds. Despite the strong export number, domestic per capita consumption increased 5 percent from the previous season. Since 2010, US per capita consumption of lemons has consistently been above 3 pounds per person.

2. Executive Summary

Peoples Cafe is a new and big specialty beverage retailer. We plan to make use of a system that is entirely new to the industry to provide astounding hot and cold beverages in a convenient and time-efficient way. We at Peoples Cafe hope to provide our customers with the opportunity to drive up and place their order of well-prepared lemonade, espresso drink, freshly brewed coffee, or other beverage.

We also hope to give our patrons the best hot and cold beverages, specializing in well blended lemonade, coffees, blended teas, and other custom drinks. We will also offer soft drinks, fresh-baked pastries and other confections.

at Peoples Cafe hope to get at our targeted markets by deploying Drive-through facilities and Mobile Cafes to satisfy the various urge of the people of San Diego, California. These facilities we believe will be designed to manage the two-sided traffic and dispense customer-designed, specially ordered cups of premium lemonade in less time than need to visit other businesses.

We at Peoples Cafe hope to offer quality products and an extensive menu of delicious items, to make sure we get our customer awareness and loyalty, as well as good publicity coverage and media support. The financial picture we have for this venture looks promising.

We at Peoples Café chose to become the Drive-through cafe between the mountains, gaining several million dollars through an initial public or private offering that would allow the People’s Cafe to open twenty to thirty facilities per year in all metropolitan communities in the North, Midwest, and South with a population of over 150,000.

It is very important to note that Peoples Cafe is a Limited Liability Corporation. We believe that all membership shares are all currently owned by Nick and Sandra Martins, and we also plan or hope to use a portion of the shares to raise capital. Our plan calls for the sale of 100 membership units in Peoples Café to family members, friends, and angel investors .

We also believe that it is crucial to say that each membership unit in the business is priced at $2,328 with a minimum of five units per membership certificate, or a minimum investment of $21,954 per investor. We also understand that if all funds are raised, Nick and Sandra Martins will maintain ownership of no less than 51% of the People’s Cafe.

3. Our Products and Services

We at Peoples Cafe hope to provide our patrons the finest hot and cold beverages, specializing in well blended Lemonade and custom blended teas. In addition, we also hope to select sell coffees, soft drinks, Italian sodas, fresh-baked pastries, and other confections.

\We at Peoples Cafe hope to offer our customers the ability to custom order a lemonade beverage that will be made and produced to their exact specifications. All of our staffs will be well trained in the art of making, blending, and serving the highest quality hot and cold beverages, with exceptional attention to detail.

Through our website and certain locations, we will market premium items such as Lemonade, coffee mugs, T-shirts and sweatshirts, ball caps, and more. We hope to create multiple sources of income in line with our core business concept, which is why we will run an in – house and community based consultancy service and trainings as it relates to lemonade and all other drinks.

Our Objective is to produce the best products – freshest lemon, coffee beans, cleanest equipment, premium serving containers, consistent flavour.

4. Our Mission and Vision Statement

  • Our Vision at Peoples Cafe is to build a stand that will provide astonishing services to the people of San Diego and also grow to become a venture that will occupy every major city in the United States.
  • Our mission at Peoples Cafe is to provide our customers with the finest quality beverage in the most efficient time, provide community support through customer involvement, and build and grow our business at a profitable rate through sound economic decisions.

Our Business Structure

Our Business Structure at Peoples Cafe will be a relatively flat one, since most of our personnel will be involved in production and there will be a relatively low headcount in management. We plan to create three functioning groups within Peoples Cafe: Production, Sales and Marketing, and General and Administrative.

Our Production group will involve our Customer Service Specialists, who will be manning our Drive-through and Mobile Cafes and blending the juices and beverages for the customers. Our Sales and Marketing will take care of the promotion and scheduling of the Mobile Cafes, as well as the promotion of the Drive-through and the Community Contribution program.

General and Administrative manage the facilities, equipment, inventory, payroll, and other basic, operational processes. We have taken our time to map out the various roles of our employees and what we need, and they include;

Chief Executive Officer

  • Chief operating officer
  • Chief financial officer
  • Chief information officer

Director of marketing

District and facilities managers

  • Warehouse manager /store manager

Customer Service Specialists

5. Job Roles and Responsibilities

  • Develops management’s effectiveness by employing, selecting and training, managers. Passing across information to managers on values, plans, and purposes.
  • Generates, interacts, and applies the organization’s vision, mission, and overriding theme.
  • In charge of setting prices and validation business deals
  • Provides a sense of direction for the business
  • Constructs, transfers, and helps to drive the organization’s vision, mission, and overall direction.
  • Validates checks and documents.
  • Appraises the achievement of the organization

Chief Operating officer

  • In charge of overseeing the smooth running of the business
  • Leads the producing of all business products
  • Part of the team that determines the quantity of products that are to be produced daily
  • Make lists and budget for all supplies
  • Oversee the entire business process
  • In charge of training new staffs
  • Makes sure that quality in maintained at all times
  • Maps out strategy that will lead to efficiency amongst workers in the venture
  • In charge of training, evaluation and assessment of the workforce
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the bakery meets the expected safety and health standard at all times.

Chief Financial officer

  • In charge of preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • In charge of financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • In charge of developing and managing financial systems and policies
  • In charge of administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Chief Information officer

  • Provides technological guidance within an organization.
  • Supervises information system and communications network.
  • Develops and implements a customer service platform to serve the organization in every aspect.
  • Designs and maintain a network infrastructure for local and wide area connectivity and remote access.
  • Consults with administration, department managers, and manufacturing representatives to exchange information, present new approaches, and to discuss equipment/system changes.
  • Participates in vendor contract negotiations for all new computer equipment and software purchased for the corporation.
  • Creates a cost-benefit analysis as well as supporting a detailed definition of data requirements and departmental workflows.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyse the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • In charge of supervising implementation, advocate for the customer’s needs, and communicate with customers
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the People’s Cafe in strategic meetings
  • Helps to develop sales and growth for the People’s Cafe
  • In charge of outlining a comprehensive recruiting and training program for warehouse managers to follow
  • Monitor the P&L reports for each store and develop effective ways to fill in any gaps between actual performance and People’s Cafe projections
  • Prioritize store performance issues to make certain that the issues most directly affecting profitability are addressed first
  • Immediately address any lapses in compliance with corporate policies or local, state and federal laws
  • Act as a coach to the store managers and as a resource to each store employee to help inspire the success of each store

Warehouse manager / store manager

  • Maintains receiving, warehousing, and distribution operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.
  • Complies with federal, state, and local warehousing, material handling, and shipping requirements by studying existing and new legislation; enforcing adherence to requirements; advising management on needed actions.
  • Safeguards warehouse operations and contents by establishing and monitoring security procedures and protocols.
  • Controls inventory levels by conducting physical counts; reconciling with data storage system.
  • Maintains physical condition of warehouse by planning and implementing new design layouts; inspecting equipment; issuing work orders for repair and requisitions for replacement.
  • Contributes to team effort by accomplishing related results as needed.
  • Ensures that all contacts with customer (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the People’s Cafe ’s products and services
  • Manages administrative duties assigned by the store manager in an effective and timely manner
  • Consistently stays abreast of any new information on Peoples Cafe, promotional campaigns etc. to makes sure accurate and helpful information is supplied to customers when they make enquiries
  • In charge of cleaning the stand at all times
  • Makes sure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the shop
  • Any other duty as assigned by the manager.

6. SWOT Analysis

Our Objective at Peoples Cafe is to build a classic business that will capture majority of the local market share. We are putting all things in place and we have taken everything into consideration.

We also decided to get our SWOT Analysis, which will go a long way in helping us establishing a business that will be very successful. We hired a business consultant to do this analysis for us because we believe they will be able to state our issues of we have any.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in the industry and our business location. Scarcely summarized below is the result of our SWOT Analysis;

According to our SWOT Analysis, the strength of Peoples Café rests on the fact that we are set to bring in new products and innovation into the industry. Our workforce and business location was all notes to be one of the strength we have at Peoples Cafe. Our founders who are experienced individuals in the industry will go a long way to push our venture to the top.

Our SWOT Analysis stated that our threat will be the time it will take people to know where we are and what we offer. People go about their daily activities and most times they tend not to discover the new business next to them except the venture comes with a direct marketing Plan.

We at Peoples Cafe plan to start advertising even before we open up our shops, at least to make sure that our brand is known.

  • Opportunities

The opportunities available to us are unlimited. Our SWOT Analysis noted that the industry is a recession-proof industry that will always keep booming as long as the world’s population keeps growing. People may not always have the time to cook due to their schedule, and will always decide to grab a cup of lemonade or coffee on his way to the office.

According to our SWOT Analysis, our threat is the fact that we are competing with already established beverage stand in San Diego, California, and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

We understand that this is an easy business to start and people are currently planning on how to join the trend. But we have plans to make sure that this and other threats won’t stop us from achieving our objectives and mission.


  • Market Trend

Just as we must have said above, California is the leading agricultural state in the U.S., with $24.5 billion in 1996 farm gate sales, compared to $13.3 in second ranked Texas. Nine of the top 10 agricultural counties in the U.S. are located in California, all of which are billion dollar producers.

Fresno County, where this meeting is being held, is the country’s number one agricultural county, with $3.3 billion in farm gate sales.

The ranking of California as the leading citrus producing state in the United States has been aided by their climatic advantages which enable them to produce a great variety of agricultural products that are not grown extensively elsewhere in the U.S.

The rising demand of their production of vegetables and citrus is a function of domestic demand, export demand, and competition, both domestically and internationally.

These demands are hyped by things like price, population growth rates, income levels and elasticity, household size, age distributions, educational levels, availability and prices of substitutes and complements, exchange rates , and changing consumer attitudes and preferences.

One of the key lifestyle trends that is always affecting food consumption is the on-going entrance of women into the work force, increasing the demand for foods of high and predictable quality that offer convenience and variety.

Also the growth in public knowledge about how diet and health are linked and the importance of maintaining physical fitness throughout life is another trend that have influenced product mix and product form of foods consumed in the United States, as elsewhere.

Other countries are reacting to the U.S. market’s growing demand for imports, and are directly developing their horticultural industries, in alignment with the implementation of broader export-led economic growth and diversification strategies.

Also the U.S. is investing in the long-term establishment of new export markets, in response to maturing demand at home and the growth in year-round demand for produce in other countries.

8. Our Target Market

We at Peoples Café plan to focus on two different market audience: Commuters and Captive Consumers. We have designed our business extensively to be able to access both of these markets. Commuters are defined as any one or more individuals in a motorized vehicle travelling from point “A” to point “B.”

Peoples Café greatest concentration will be on commuters heading to or from work, or those out on their lunch break. Our Captive Consumers market audience would include those who are tethered to a campus environment, or in a restricted entry environment that does not give the right to free movement to and fro.

This will include high school and college campuses, where there is limited time between classes, and corporate campuses where the same time constraints are involved, but regarding meetings and project deadlines and special events–such as carnivals, fairs or festivals–where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities.

Our target market will also be the mobile individual who has more money than time, and excellent taste in a choice of beverage, but no time to linger in a cafe.

Our competitive advantage

We at Peoples Café hope to build a business that can provide a substantial value proposition where a customer does not have to find a parking place, exit the vehicle, stand in line to order, wait for the beverages ahead of him to be produced, pay a premium price for average product, find a place to sit, clean up the previous customer’s mess, then enjoy their lemonade or coffee.

That’s if they have much time to spend. But our business concept is to build a business where a customer drives up, places the order, receives a high quality product at a competitive price, and drives away, without spending much time and energy.

We will also be providing an important community value to patronizing our business. Because for every purchase a patron makes from us, we plan to donate up to 6% of the sale to the local charity selected by the customer. Our Competitive Advantages are very simple. Our high quality product that will be sold at a competitive price in our stands will be a devastating hit to our competitors.


  • Sources of Income

Peoples Cafe is a standard business established to be very successful, which is why we will be providing our products in the most convenient and efficient way available–either at one of our two-sided Drive-through shops, or at one of our Mobile Cafes.

This we believe will separate Peoples Café from the competition in that its customers won’t need to find a parking place, wait in a long line, jockey for a seat, and clean up the mess left by a previous patron. We hope to provide enough income to be able to run our business and still move on with our charity aspect.

We believe in the uniqueness of our products and we hope to gain income by providing our patrons the finest hot and cold beverages, specializing in well blended Lemonade and custom blended teas. We will sell coffees, soft drinks, Italian sodas, fresh-baked pastries, and other confections.

We hope to offer our customers the ability to custom order a lemonade beverage that will be made and produced to their exact specifications. We will also offer training and consultancy in regards to the beverage industry.

10. Sales Forecast

We at Peoples Café hope to start our business by having two Drive-through locations in operation. Our first location will start in the third month of this plan and be fully operational beginning on the 1st day of November, and our second Drive-through will open six months later.

We also hope to add two more Drive-through in our second year and, and an additional nine Drive-through facilities in our third year. We also hope to deploy one mobile unit in the fourth quarter of the first fiscal year. Deploy a second and a third mobile unit within our second fiscal year.

We also expect to boost revenue from the commerce portion of our website, where it will sell Peoples Café t-shirts, sweatshirts, insulated lemonade mugs, pre-packaged coffee beans, and other premium items. But we are not expecting this to be a significant profit centre, but it is a major part of the marketing plan — as a function of developing our brand and building product awareness.

We estimate that our total first year sales should reach $421,087. Our second year will see sales increase to $1,114,521.The third year, with the addition of such a significant number of outlets, we will see sales increase to $3,004,752.

  • Marketing Strategy and Sales strategy

We at Peoples Café understand how important a marketing plan is to the success of our business, which is why we will be placing our Drive-through stands in business locations of very high visibility and great ease of access.

We believe that our stands will be located on high traffic commuter routes and close to shopping facilities so as to attract customers going to or from work, or while they are out for lunch, or on a shopping expedition. Our Drive-through will be very simple, astounding, and eye-catching.

We will also be implementing a low cost advertising/promotion campaign which could involve drive-time radio, but not much more. We will also depend on establishing relationships with schools, charities and corporations to provide significant free publicity because of our community support program.

We believe that if we give out charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about Peoples Cafe.

It is no doubt that the use of word of mouth has always proven to be the greatest advertising program any business venture can leverage. The media we believe will be more than willing to promote the charitable parts of Peoples Cafe and give us the opportunity for more exposure each moment Peoples Cafe contributes to charity.

11. Publicity and Advertising Strategy

Our long-range goal At Peoples Café is to gain enough brand awareness to leverage the product line into other regions and gain inquiries from potential inventors. To achieve this goal to expand and grow, we plan to do the following;

  • Spend $1,000 per month on Public relations services for the next year intended to build awareness of editors and product information insertions, reviews, etc. We believe that the school fundraising program or our other charity programs will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist.
  • We will also spend $1,000 per month concentrating on drive time Radio advertising. We plan to experiment with different stations, keeping careful track of results. As with the school fundraising program, we expect the stand and signage to be a substantial portion of our advertising.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local real estate , finance and business expos, seminars, and business fairs et al
  • Create different packages for different category of clients (individuals, start – ups and established corporate organizations) in order to work with their budgets
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

12. Our Pricing Strategy

We at Peoples Cafe have put plans in place in other to boost our income, which may include posting specials on high-profit items at the drive-up window. We also plan to make sure that we give out free drink coupons to those who have purchased a certain number of cups or something similar.

We also plan to develop window sales techniques such as our sellers asking if the customer would like a fresh-baked item with their lemonade. We believe that our pricing will be comparable to the competition in the market, but with the value-added feature of immediate, Drive-through service and convenience.

  • Payment Options

We at Peoples Café plan to make sure that all our payment policy will be all inclusive because we understand greatly that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Cash payment
  • Point of Sale (POS) Machine payment
  • Online bank transfer (online payment portal) payment
  • Payment via Mobile money

It is also important to note that we have chosen banking platforms that will help us achieve our plans with little or no itches. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our service charge.

13. Startup Expenditure (Budget)

It is important to note that a lot of factors will decide the amount we will need to successful launch a beverage stand. These factors may include our location, the size of the business we want to start i.e. the number of outlets / stands et al, and of course the state of the economy as at when we intend starting the business. We have done our research and have decided on the various places we want to spend our start-up capital, and they include;

  • The Fee for registering the business in the United States – $750
  • The budget for legal fees, insurance, permits and license – $30, 000
  • The amount needed to build a two standard shop and renovation of the facility inclusive – $60,000
  • The Cost for the purchase of kitchen / production equipment and gadgets (industrial ovens, fridges, smoke detector, TVs, microwave oven, mugs, Foils, Sound System, tables and chairs et al) – $25,000
  • The Cost for supply of fruits and other inventories for a month – $120,000
  • The Cost of Launching a Website – $600
  • The cost opening party – $5,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $100,000

Going by the report from our research and feasibility studies, we will need an average of $350,000 to start Peoples Cafe a standard beverage stand in San Diego, California.

Generating Funding / Start-up Capital for Peoples Cafe

Peoples Cafe just as we must have said is a Limited Liability Company that was established by Nick and Sandra Martins. They hope to build a successful business and have made the business process and way of raising start-up funds open. We hope to raise our start up fund through the following ways;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Generate fund from Angel Investors
  • Note : We have been able to raise $200,000 from the personal savings of our founders and we are almost at the verge of completing the money needed as capital from a reliable Angel investor with an eye for astounding businesses.

14. Sustainability and Expansion Strategy

We at Peoples Café believe that as time and seasons change, we will be offering products that will enhance sales and satisfy our customers’ desires. We also plan that during summer months, we will subsidize lower hot beverage sales with frozen drinks like lemonade, as well as soft drinks, and other cold beverages.

We all also make special beverages during holiday seasons, such as Egg Nog during the Christmas season and Hot Apple Cider in the Fall.

Our main desire at Peoples Café will be to listen to our patrons to understand what they are looking for most, and provide it. We all also be using our state-of-the-art, two-sided, Drive-through stands to provide convenience and efficiency for our customers.

We have already designed our state-of-the-art Mobile Cafes that will be deployed from time to time on high school and college campuses, corporate campuses, and at special events. We hope to purchase our lemonade and coffee from Citi fries Inc.

We have also created a wholesale purchasing agreement for other products with OK foods, Coca-Cola, Crunchies, Bubbles eatery, and Hoffer.

Our Drive-through stands will be manufactured by Niño palmers and our Mobile Cafes by Ceramic hob. Fulfilment equipment suppliers include Citifries Inc., Nino palmers, B &D foods limited, and Guaranteed Savage. Peoples Café computer equipment and Internet connectivity will be provided by Nicklaus Communications.

Checklist /Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Leasing, renovating and equipping our facility: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress
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Money Prodigy

10 Lemonade Stand Worksheets (Math, Business Plan, Budgeting, etc.)

By: Author Amanda L. Grossman

Posted on Last updated: May 9, 2022

Lemonade stand worksheets are the perfect way to help your child setup a real lemonade stand, OR, to teach students business math in a fun way.

Kid starting a lemonade stand?

group of tweens with teacher, working on calculator and worksheet, text overlay

OR, do you want to teach some serious math and business skills through lemonade stand worksheets?

I’ve got great lemonade stand printables that will help teach:

  • Planning your lemonade stand (i.e., create your first kid business plan !)
  • Pricing your lemonade
  • Attracting customers
  • Tracking sales and calculating profit

First up, some seriously cute (and free) lemonade stand business plans.

Lemonade Stand Business Plan PDFs

This is possibly one of my favorite sections, because these are super cute, and really comprehensive.

You can print one of these lemonade stand business plan PDFs out, and let your child or students work through planning their own stand!

1. Lemonade Stand Business Startup Printables

set of yellow and blue-teal lemonade stand business printables

Not only are the design of these gorgeous, but they really offer some great guidance for kids.

Included are worksheets that help kids:

  • Price your lemonade
  • Create a marketing plan
  • Tally up their profits (using gross profits, expenses, etc.)
  • Reflect on their Lemonade Stand experience

There’s also some pricing signs in the back you can just print, cut, and use.

2. Lemonade Stand Planner

yellow, light pink, and green set of lemonade stand worksheets

Running a good lemonade stand is like running a good business: making a plan is going to put your light years ahead.

Get your kids in on the business-planning mode wayyyyy earlier than me (my first business plan was about 4 years after starting one!) with these printables.

Included are:

  • Supplies list
  • Sales flyers for advertising
  • Expense & sales trackers
  • Planning sheet
  • Goals sheet

3. Lemonade Stand Business Planner

set of older-kid looking lemonade stand printables with checkered light blue decoration

Here’s a classy-looking business planner for a tween’s lemonade stand.

  • Brainstorm section for naming the stand
  • Menu brainstorm
  • Lemonade recipe + pricing sheet
  • Pricing, profit, goals, and tracking worksheet

4. Lemonade Stand Worksheets

three worksheets with designing a lemonade stand, Order sheet, and expenses sheet

This set of lemonade stand business worksheets has the same business plan PDF types as the sets above, but also includes:

  • Lemonade stand vocabulary worksheet
  • Lemonade stand quiz
  • Lemonade stand word search
Psst: starting a real lemonade stand? Here are my best lemonade stand ideas . And want different kid business ideas? Here are 17 boy crafts to sell , and 22 things for kids to make and sell .

Lemonade Stand Math Worksheet

Looking for free math worksheets with lemonade stands as the theme?

I’ve found a few for you!

1. Lemonade Stand More than, Less than Activity

one more one less play mat with three boxes and a glass of lemonade in each, and red buttons

Look at this cute, free printable!

Preschoolers can use it to practice multi-step activities, practice counting, etc. They’ll choose a card, and then need to count the number of strawberries in the lemonade glass. They then count out their own objects to place on their mat, then figure out what is one less than that, and one more than that.

2. Lemonade Stand Math Pack

teal-blue and pink lemonade stand math and copypack with girl cartoon on front cover

Here’s a set of cute math worksheets that tackle the following money subjects:

  • Adding up various coins and coin math
  • Coin and bill identification
  • Profit, and figuring out how much a lemonade stand would need to sell to “break even”

There are also handwriting practice worksheets.

3. Lemonade Preschool Math Game

bright yellow lemonade pitcher and glass on lemonade stand game printables

This preschool math game – centered around a lemonade stand – has a great imaginative play/pretend play element to it.

For example, kids can use any objects they can find as lemons, to fill their lemonade pitcher up with.

You’ll give them different orders, in the form of an addition problem you make up.

4. Lemonade Math Word Problems

word problem black and white sheets, with boxes

This set of sheets deals with word math problems, money word problems, and time elapse problems.

You’ll find math word problems for grades 2-4 (answer keys included).

Lemonade Stand Pretend Play Printables

Perhaps you’re not yet ready to tackle a business plan with your child.

There’s still some great lemonade stand printables that will help with pretend play (and to spruce things up!).

1. Pretend Play Lemonade Stand Kit

blue, teal, pink, and yellow pretend play lemonade stand printables with menu and banner

These are cute, simple printables your child can use to either play pretend with a Lemonade stand, or at a real lemonade stand. There’s a menu, decorations, and more.

2. Pretend Play Lemonade Stand Printables

yellow, blue-teal, and magenta colored pretend play lemonade stand printables

Look at these cute coasters your kids can play with in this set of printables! Your kids also get a price list, banners, favor tags, and more.

Really cute printables, right? I love how you can use these lemonade stand worksheets to teach business lessons, math lessons, or even to just have fun playing around the house.

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Start Today! FREE Execution Plan...

How To Start A Lemonade Stand Today (With Video Instructions)

In this article, I will be sharing with you exactly how to start a lemonade stand business. One that can make you $30,000 and even much more. We have vendors currently in our Vendors United group who make well over $100,000.00 annually with their lemonade stand.

Many Vendors are having amazing, real monetary results from applying what I teach here and in my free and advanced courses.

If you’re looking/searching for…

  • How much to charge for a lemonade stand?
  • How to run a good lemonade stand?
  • Is it legal to have a lemonade stand?
  • How to sell lemonade at a lemonade stand?
  • Do I need a vendor’s permit to sell lemonade?

… or anything else regarding how to start a lemonade stand and run it successfully, then you came to the right place.

Table of Contents

How To Start A Lemonade Stand – Everything One Needs To Know…

With this information you’ll be fail-proof and YOU WILL be successful if you apply these steps.

A lemonade stand can pay for itself and have cash money profit from day one. Imagine starting with $300 to $500 and making double that back on your very first day.

Just this year I’ve watched, helped and talked with over 340 vendors who wanted to know how to start a lemonade stand.

The lemonade vending business is hugely profitable and downright fail-proof. As in – you need no luck or magic beans to make it successful.

how to start a lemonade stand

Is It Legal To Have Lemonade Stand?

you're approved

This is something you need to know before even thinking on how to start a lemonade stand.

The short answer is YES, it is legal to have a lemonade stand. That’s the short answer but there is usually going to be some hoops you must jump through first.

Some states are very lenient on small businesses like lemonade vending and others are more strict.

There is always a legal way, but depending on your states health codes – will determine how you can have a lemonade stand.

I’ll have more on how to find out what is required in your state down below.

Read more about if is it legal to have a lemonade stand in this ARTICLE .

How To Get A Lemonade Stand Permit

There is usually more than one permit or license required to start a lemonade stand business

  • A business license, the easy one to get – simply call your city/town offices and ask about a business license.
  • A health department permit. Can be harder to obtain and will likely have some requirements you must meet first.

How To Get A Lemonade Stand Permit - Infographic

All in all – both can be done relatively quickly so that you can be up and operational in a day or two.

Contacting The Health Department

Simply Google: “your county” health department and get the phone number. Ask to speak to someone who handles restaurant inspections. They are known as the “Health Inspector”.

Ask this person what is required to serve fresh lemonade at private events or catering events. If you plan on operating on the street or roadside, you can ask this person also about street vending lemonade.

They will give you the requirements.

Can I Have A Lemonade Stand Without A Permit?

Yes, in some states you are not required to have a license. These rules change from time to time but often, lemonade falls under the category of agriculture and like a produce stand, lemonade is grouped in with them. See instructions above for finding out.

The Usual Requirements For A Lemonade Stand Business

  • A clean work surface (non-porous)
  • A place to wash your hands
  • Follow proper food safety guidelines

You can get more details regarding if you need a vendor’s permit to sell lemonade in this ARTICLE .

Portable Sinks?

Some states may require you have a hand wash sink nearby. Vendors have made their own on the cheap by using a DIY sink kit . They’re pretty easy to make and you’ll find a video that comes with the  kits here .

How To Make A Lemonade Stand

A lemonade stand can be made as elaborate or as simply as you like. The biggest tip I can give you though, is that it doesn’t matter. The most basic lemonade stand with:  (see official equipment list with links below)

  • A fold up table
  • A popup canopy

That will do the trick. The tip is – your display, your on-site marketing (signage) and your appearance is what matters! You can read more in detail on how to make a lemonade stand in this ARTICLE .

[note: I didn’t say price or fancy lemonade stand]

You can also check what is a good price for a lemonade stand in this ARTICLE.

How Do You Run A Good Lemonade Stand

There is no point on learning how to start a lemonade stand if then you don’t know how to properly run one.

One of my dear friends and fellow member in Vendors United still has a very simple setup after years of vending. He’s a local legend in his parts and makes a great income from the lemonade stand.

It’s all because of his display, signage and appearance. Side by side with food trucks, he will win in volume every time. Here’s a video I did with Ken – check out the cool tips and advice he gives.

For more help on how to run a good lemonade stand, read this ARTICLE .

What You Need For A Lemonade Stand

lemonade banners vending

THE BARE MINIMUM (Approx. $300)

  • Popup canopy – Amazon selection
  • Table – Amazon selection
  • 32oz clear cups – Amazon or Webstaurant (or Google ) (Must be clear)
  • Lemon Squisher –   x 2
  • Shaker cups –
  • Lemons – local produce market / grocery store or broad line distributor
  • Sugar – grocery store or broad line distributor
  • Water – hmmmmm… I have no idea where to get that
  • Ice – Ice supply company or your local store

Other items if you don’t have:

  • three pocket apron –
  • card table or similar portable table –
  • swooper flag –  (Alternative: make your own poster board sign)
  • A good knife –
  • bag of rags –
  • Water jugs –
  • Ice chest –
  • Banner – Pro Vendor Banners (Alternative: make your own poster board signs)
  • Cutting board –

What Is The Best Price To Sell Lemonade?

Another critical point on how to start a lemonade stand and then run it to profits!

The best price to sell lemonade depends on what you’re doing. Are you doing what the pros do or are you just trying to wing it? $6.00 is average.

The pros use 32oz. clear plastic cups. (the better to see the product – think walking billboards because each customer carrying that around is one)

Are you doing a pre-mix. OMG! I hope not! However, it works for some… (like this awesome vendor below)

But pay attention… she doesn’t use those cheap pre-mixes.


Use fresh squeezed lemons – right before their eyes and you’ll command a price from $5.00 to $7.00. Most of our Vendors United vendors are averaging $6.00 without the addition of fruit. e.g. strawberries, blueberries  Then they get another dollar.



The best LOCATIONS / places to vend are where large crowds gather and on nice hot days. Some of these include:

  • flea markets
  • craft shows
  • public pools
  • large box stores like Walmart
  • farmers markets

Essentially anywhere you have people with mouths.

Of course some locations can be tricky to get but with some of my super secrets – you could be vending in front of Walmart and the Courthouse and about anywhere else you want.

Lemonade Press – Which One?

I love doing lemonade vending and recently got to go work with Janessa at an event. We rocked it. Ran out of ice. Got more ice – and ran out again.

If you watch the interview with Ken above, you’ll pick up tons of tips and tricks and see the entire process. *note how he has everything within reach of one spot.

In the setup here, we’re using a powered press. Powered presses are great but they have some drawbacks.

They are expensive, require tanks or compressor and don’t have that authentic feel. However, the sound they make is an attention getter for customers. We’ve tested the speed and it’s about a draw and the pros, most can do the hand press faster.

I have a free lemonade stand course here if you think you could get used to working short hours with big pay. It teaches you how to start a lemonade stand and be making money in 24 hours! hehehe

Start a lemonade stand today

Are we helping you? Give us your love with a honest review (just click how many stars we deserve below)… 4.2/5 (74 Reviews)


  • HAVE Signs that are easy to READ from a distance with prices
  • USE the 140 count lemons (ask for 140 count) – sweeter / juicier
  • Emphasize Fresh – (squeezed before your eyes)
  • Offer Organic in the right areas/events
  • Blend up flats of strawberries and offer $1.00/more for strawberry puree’ addition
  • Keep a bucket of sanitizing solution with rags for cleaning up spills, drips and splashes
  • Don’t scrimp on simple syrup – it’s like sweet tea – ya want it sweet (not kinda)
  • Keep good records – probably the most important thing you can do
  • If someone spills theirs, replace it for free (I know common sense)
  • Have help – You’re gonna need it
  • Display fresh lemons on the counter in baskets
  • Some vendors are serving lemonade now in glass jars for more cash $$$
  • Add Flavors:
  • Come with plenty of change – at least $100 in ones and fives
  • Accept credit/debit cards with the Square . Cost just 3% of each sale but totally worth it.
  • USE non-chlorinated water for best results when possible (usually store bought water has no chlorine)

glass jars of lemonade

The Best Lemonade Recipe [WINNER]

This lemonade stand recipe is by far the best and has won hands down among the others tried by the vendors inside our private Vendors United group.


The basics. One lemon + ice + simple syrup + h20 = Cash in your pocket!

These are the steps…

  • SIX: SHIMMY AND SHAKE (but mostly shake the mixing cup *lid on)

Lemon Squasher


TIP: Refills price at $1.00 less


A simple mixture of pure sugar and water. This is super hard so pay close attention…

2 parts sugar to 1 part water

For Example: 2 cups of sugar and one cup of water makes for delicious simple syrup

Why: Mixes faster, tastes great and saves time

TIP: Pre mix simple syrup at home… errrr… the commissary .

HOW: Bring water to a boil – add sugar and stir carefully until clear and dissolved.  Let cool and store.


Lemonade Vending

A commissary is a fancy french word for “commercial kitchen”. Some states will require you have access to a commercial kitchen to do your clean up or any prep work that you may need to do. The health inspector will let you know if this is required in your state.

Don’t worry. Most won’t need one. But some will – and if that’s you… No worries. I teach how here:

*if you’re not street vending and only doing private gigs under the “catering” label, you probably won’t be required to have one either way.

Can You Have A Lemonade Stand Year Round?

Yes. It really helps if you live in a southern state, but absolutely. There are some challenges for this though. Lemons are harder to get and more expensive in the winter months.

Additionally, most folks aren’t prone to having something ice cold when it’s cold outside.

Why Not Take A 7 Month Vacation?

We have vendors in Canada, Alaska and all those super cold areas of our country. Most don’t work year round. Instead, they make all their money during the warmer months. One couple, work a stand on a lake. Because they have about 4 months of good weather and make over $40,000 during that time.

We have vendors in our Vendors United group who do small festivals and events and take in $5,000 – $10,000 and more during a weekend. So – it’s definitely doable and you can too.

Alternatively, vendors have picked up other vending types for the winter which make a steady income year round while working just part time hours.

And We actually have proof! Over 30,000 vendors worth of proof. Some vendors use how to start a lemonade stand business to catapult their expansion into catering, street food vending and my favorite… hot dog vending.

You can see that in action here.

How To Accept Payment At A Lemonade Stand

Although a huge cash business, you’d be wise to accept credit cards. With the new systems, such as Stripe and Paypal you can accept payments instantly with your phone. Most of us use Square because it is simple to set up and customers recognize it immediately.

10 years ago, about 85% of all sales on a cart or lemonade stand were cash. Now – it’s about 55%. The rest is… credit cards and debit cards. Make sure you don’t miss that big opportunity.

How To Start A Lemonade Stand – Recap

  • Call your health department and ask about requirements
  • Get a business license
  • Get your supplies
  • Find a source for lemons
  • Get marketing materials
  • Find a location
  • Start vending
  • Bonus Step: Get the 24hour To Lemonade Cash Course Free. Learn how to start a lemonade stand and be making cash in 24 hours…

*Some links within this site may be affiliate links. This means that if you choose to purchase something from a link, we may receive a few pennies or some small percentage of your purchase. This in no way affects the price you pay.

Did we help you? Give us your love with a honest review (just click how many stars we deserve below)…

10 thoughts on “How To Start A Lemonade Stand Today (With Video Instructions)”

Thanks for all the info and interviews. I’m looking to do the lemonade stand to get going. Then move forward. Thank you again.

Hey! I would like to start my grilled cheese business and add lemonade to my menu. I was wondering if a grilled cheese cart is the same concept as a lemonade or hot dog stand? Thank you in advance!! Cheers

I know its a silly question and I think I know the answer but do you have a recipe for a sugar free simple syrup. I am sure it depends on the sweetener.

I look forward to giving lemonade a try. This us a great opportunity to save money for my hot dog cart. I will be calling my HD to check the requirements 🤗🤗🤗

Best web sight ever! Thanks for your help!

I just wanted to say how much I love your videos, and your book, “Hot Dogs Saved My Life”. I was one of those people that felt like when they were a little kid, they could not answer the question what do you want to do when you grow up. I love people, and I love to make people smile and laugh. My dad was his own business owner, and I knew I had that drive to be an entrepreneur, just like he was. I know I can do this. Money is the issue with getting started. I want to start my own Hot Dog cart, but I received this email tonight about a Lemonade Stand. I couldn’t believe really how cheap you can get started for. I live in NC, so I do not need a permit. I have been researching all night on supplies and watching your videos. I am totally hooked. You gave me that inspiration that I needed to start feeling whole. The feeling of knowing what I really and truly want to do. I have contacted a local flea market and guess what. She is thrilled and excited to have me come out, as there is NOT a Lemonade vendor there. So she feels it will be a great addition. So needless to say, I am feeling very excited and a whole lot closer to being able to hopefully purchase that shiny Big Dog Cart, hopefully not too far in my future. Thank You Ben, you are the best and a blessing to people like me, who know deep down they have more to offer this world than to work ourselves to the ground, with very little appreciation, when we can have our own business and put in the work, and just be so happy with the turn around we receive.

You’re so much welcome! Believe in yourself and do not let anything or anyone stop you.

Bubba Ben During your lemonade video with packer lemonade it went to another person who you said had a heart as big as a country and he had a video on lemonade stand and I can’t seem to find it can you help me with the name of that person or the title of the video thanks in advance David

I’m not sure. I don’t remember now.

Jason Brown!

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  • Fun Business Ideas
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business plan for a lemonade stand

  • The Startup Squad August 1, 2019 April 26, 2022

It’s summer! Our top tips will help your girl be the boss of the best lemonade stand in town.

The perfect summer activity, a lemonade stand is one of the best ways for your girl to start a business and drink in its lessons: entrepreneurship , money management , customer service, self-confidence , and resilience . Plus, hosting a lemonade stand keeps your girl busy, entertained, and free from summer boredom. And our tips below can help your girl find success in her summer business venture!

We updated out top tips to include 11 tips to help your girl run the ultimate lemonade stand and get the most from the experience.


The best location may not be the closest one, make it fun for the customers.

How can your girl create memorable lemonade stand experiences for her customers? Think social media hashtag challenges for new and repeat buyers, incentives (like, free upsize on one’s birthday), and posters of lemonade puns that change daily (such as, I’m a young girl entrepreneur with this lemonade stand because it just makes cents). By making every customer interaction fun, your girl will have no trouble engaging new customers and welcoming back loyal regulars.


Practice the pitch, get the word out, offer payment options, manage the proceeds, find inspiration, pivot and adapt when necessary.

If your girl needs even more top tips for the best lemonade stand, we recommend the startup stories of these lemonade stand girlpreneurs . They have other tips and tricks that your girl can apply to her own lemonade stand business. And if she needs a lemonade recipe, our favorite (from the back of The Startup Squad Book #1 ) is: juice from 6 lemons, 6 cups of water, and 1 cup of sugar. Yum!!

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Juicy Profits: Crafting a Financial Model for Your Lemonade Stand

Resources on lemonade stand.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan
  • Sales & Revenues
  • Running Costs

Welcome to the world of entrepreneurship, where every dream can become a reality with the right financial model and business plan . We all have a childhood memory of running a lemonade stand, but have you ever thought about how to turn it into a profitable venture? This blog post will guide you through the process of building a financial model for a lemonade stand. We will discuss everything from startup costs , profit margins , pricing strategy , marketing plan , financial projections , break-even analysis , cash flow , and ROI . Let's dive in!

Lemonade Stand Revenue & Sales Forecast

One of the critical components in a lemonade stand financial model is the Revenue & Sales Forecast. This forecast helps to determine the expected revenue and sales of the lemonade stand. The launch date, sales ramp-up time, walk-in traffic & growth assumptions, customer and purchases assumptions, and sales seasonality are essential factors in estimating the revenue and sales for the lemonade stand.

The launch date is when the lemonade stand will open for business. The sales ramp-up time is the period it will take for the lemonade stand to reach its optimal level of sales. The walk-in traffic assumptions are how many people the stand expects to visit based on the location. Growth assumptions predict the expected increase in sales over time. The customer's assumptions estimate the number of repeat customers, and the purchase assumptions estimate the average spending per customer.

Sales seasonality is essential for understanding when the lemonade stand will experience its peak sales period. With all these assumptions, a financial projection can be built to determine the break-even point, cash flow, ROI, and profitability. The revenue and sales forecast is the backbone of a lemonade stand financial model and helps to set the pricing strategy, marketing plan, and financial projections.

Lemonade Stand Launch Date

Choosing the launch date for your Lemonade Stand can have a significant impact on the success of your business. It is important to consider both internal and external factors when selecting the launch date.

Internal factors , such as the Lemonade Stand startup costs and financial projections, should be taken into account when picking a launch date. It is essential to ensure you have the necessary funds to support your business through the launch phase, as well as the following months.

External factors also play a vital role in determining the launch date. Researching your target market and competition can give insights into the best time to launch your business. Understanding your customers' purchasing habits and seasonal trends can influence the Lemonade Stand pricing strategy and marketing plan.

Tips & Tricks:

  • Consider launching your Lemonade Stand during a popular event in your area to increase foot traffic.
  • Conduct a break-even analysis to determine the minimum level of sales and revenue needed to cover costs.
  • Create a cash flow forecast to estimate potential ROI and future financial projections.

Lemonade Stand Ramp-Up Time

When starting a lemonade stand business, it is important to forecast sales to understand how long it will take to reach the sales plateau. Ramp-up time, or the time it takes for a business to reach a steady stream of sales, should be considered when calculating financial projections, break-even analysis, and ROI.

Lemonade Stand Business Plan: Traffic Retail Launch Date and Ramp-up Period Inputs

The sales ramp-up period for your lemonade stand business may vary based on factors such as location, pricing strategy, and marketing plan. However, in the lemonade stand industry, it typically takes around 3-6 weeks to reach the sales plateau.

  • Consider offering special promotions during the ramp-up period to attract more customers.
  • Adjust pricing strategy based on sales during the ramp-up period.
  • Invest in targeted marketing efforts to increase awareness and reach your target audience faster.

By forecasting sales and understanding ramp-up time, you can create a solid lemonade stand business plan that takes into account startup costs, profit margin, and cash flow.

Lemonade Stand Walk-In Traffic Inputs

During the ramp up period, the lemonade stand may experience fluctuating walk-in traffic. However, after this period, it is essential to determine the average walk-in traffic by weekdays. For example, on Mondays, there may be fewer customers than on Fridays due to the weekend approaching. Therefore, tracking daily averages during the week becomes tremendously important.

Lemonade Stand Business Plan: Traffic Retail Average Daily Walk-In Traffic

Inputting this data into the financial model can determine which weekdays generate the most income and how much lemonade needs to be prepared to meet demand. Knowing the customer traffic allows the owner to prepare lemonade accordingly and minimize waste, which can result in higher profit margins.

Another crucial input is the average walk-in traffic growth factor. Forecasting lemonade stand financial projections in the future requires assumptions consistent with the data from the ramp-up period.

  • Use social media to promote your stand to drive walk-in traffic.
  • Sell additional items like cookies or lemon bars to increase sales per customer.
  • Offer loyalty cards or discounts to encourage repeat customers.

Using data from the ramp-up period to calculate the walk-in traffic growth factor, the financial model can predict future revenues and profits. The model can calculate the number of customers who will come to the stand on specific weekdays for five years. This valuable data is essential when creating a realistic Lemonade Stand revenue model and creating a comprehensive Lemonade Stand business plan.

Lemonade Stand Business Plan: Traffic Retail Traffic Growth Inputs

Lemonade Stand Visits to Sales Conversion & Repeat Sales Inputs

One important factor in building a financial model for a lemonade stand business is understanding the conversion rate from visitors to new customers, as well as the percentage of repeat customers. Let's say the stand gets 100 visitors in a day, and 25 of them actually buy lemonade, that means the conversion rate is 25%.

Lemonade Stand Business Plan: Traffic Retail Customer and Purchses Inputs

If 10% of those 25 customers become repeat customers, that means there are 2.5 repeat customers per day. If each repeat customer buys an average of 2 cups per month, then that's equivalent to 5 cups per month per repeat customer. This information is important to include in the financial model to estimate the potential revenue from repeat customers.

Ways to Increase Conversion Rate and Repeat Sales

  • Improving the lemonade stand's aesthetic and making it eye-catching will attract more visitors.
  • Creating a loyalty program or offering discounts to repeat customers can incentivize them to come back.
  • Providing excellent customer service can make customers want to come back and recommend the stand to others.

Lemonade Stand Sales Mix Inputs

At our lemonade stand store, we have a variety of products that fall under different categories. It's important to distinguish these by entering sales mix assumptions on the product category lever. By doing so, we'll be able to understand our revenue model better.

Lemonade Stand Business Plan: Traffic Retail Sales Mix Inputs

Assuming we have five product categories, let's say lemonade, flavored water, smoothies, popsicles, and cookies, we can now enter the sales mix in percentages for each category for the five-year forecast.

For example:

  • Lemonade - 40%
  • Flavored water - 20%
  • Smoothies - 15%
  • Popsicles - 10%
  • Cookies - 15%

By doing this, we are making it easier to track our financial projections, break-even analysis, and cash flow. It also helps us determine the pricing strategy, marketing plan, and profit margins more accurately.

  • Regularly review and adjust your sales mix assumptions as your business grows.
  • Use past sales data to inform future sales mix assumptions.
  • Experiment with new products to see how they fit into your existing sales mix.

Lemonade Stand Average Selling Amount Inputs

Lemonade Stand Business Plan: Traffic Retail Average Ticket Price Inputs

At our lemonade stand, we sell a variety of products. From regular lemonade to pink lemonade and even a special 'Lemonade of the Week' flavor. To make it easier to estimate our revenue, we've broken down our products into categories: Classic, Deluxe, and Specialty.

When making assumptions for our financial projections, we input our Average Selling Amounts on the category level rather than on the individual product level. Let's take a look at how the Average Selling Amount by product category works:

  • Classic : Our classic lemonade is priced at $1.50 per cup. We estimate that we will sell 50 cups per day in year one, increasing by 10 cups per day each year.
  • Deluxe : Our deluxe lemonade comes with a special blend of fruit juices and is priced at $2.50 per cup. We estimate that we will sell 20 cups per day in year one, increasing by 5 cups per day each year.
  • Specialty : Our specialty lemonade flavor of the week is priced at $3.00 per cup. We estimate that we will sell 10 cups per day in year one, increasing by 2 cups per day each year.

Using these assumptions and our sales mix (percentage of each product category sold each day), we can calculate the Average Ticket Size for our lemonade stand.

Tips & Tricks

  • Regularly update your assumptions and sales mix as your business grows and changes.
  • Consider offering discounts or specials to increase sales and attract customers.
  • Monitor your Lemonade Stand financial projections to ensure that you are on track to meet your goals.

Lemonade Stand Sales Seasonality

Seasonality is a common factor that affects the sales of lemonade stands. It is essential to understand the seasonal factors that could result in a significant reduction in revenue. For instance, there may be higher sales during summer and low sales during winter.

Lemonade Stand Business Plan: Traffic Retail Average Sales Seasonality Inputs

To minimize the impact of seasonality, you should plan accordingly. For example, a lemonade stand business plan should have a strategy for different seasons. A good pricing strategy can help you to maximize profits. You should also consider the lemonade stand profit margin, as well as lemonade stand startup costs when creating your business plan.

Performing a lemonade stand break-even analysis would also help you to determine the point at which you need to break even. Additionally, you must have a strong lemonade stand marketing plan to help you reach more customers.

You can use lemonade stand financial projections to determine expected revenues, which would help you to create a lemonade stand revenue model and measure your lemonade stand ROI . A good lemonade stand cash flow analysis would also help you to manage your finances efficiently.

  • Offer seasonal flavors to attract more customers
  • Reduce costs during slow seasons to boost profits
  • Consider other beverages and snacks for diversification

Lemonade Stand Operational Expenses Forecast

In order to have a successful lemonade stand business, it is important to have a solid financial model in place. One key aspect of this model is the operational expenses forecast. These expenses include the cost of goods sold by products, employee salaries and wages, rent, lease or mortgage payment, utilities, and other running costs.

Having a clear understanding of your operational expenses can help with setting prices and determining your lemonade stand financial projections. It is also important to conduct a break-even analysis and calculate your ROI to ensure profitability for your lemonade stand.

Lemonade Stand Cost Of Goods Sold

Cost of Goods Sold (COGS) refers to the expenses incurred in producing, manufacturing, and selling a product. In the Lemonade Stand Revenue Model, COGS consists of the cost of lemons, sugar, cups, and labor.

Lemonade Stand Business Plan: Traffic Retail Cost Of Goods Sold Inputs

In order to calculate COGS for your Lemonade Stand, you need to make a few assumptions. For example:

  • The cost of lemons is $0.75/piece
  • The cost of sugar is $5/lb
  • The cost of cups is $0.10/piece
  • The cost of labor is $10/hour

Using the assumptions above, the COGS per cup of lemonade would be: LEMONS: 1 lemon/cup x $0.75/lemon = $0.75/cup SUGAR: 0.2 lbs sugar/cup x $5/lb = $1.00/cup CUPS: 1 cup/cup x $0.10/cup = $0.10/cup LABOR: 0.1 hour/cup x $10/hour = $1.00/cup

Therefore, the total COGS for one cup of lemonade would be $2.85/cup . To achieve a profit margin of 50%, you would have to sell each cup for $5.70.

  • Consider using cheaper alternatives for some ingredients to reduce COGS
  • Include indirect costs such as transportation and servicing fees in your COGS assumptions
  • Perform regular checks to ensure that your COGS is in line with your financial projections

Lemonade Stand Employee Salaries and Wages

In our lemonade stand financial projections, we assume that we will have one manager, one assistant manager, and two part-time employees. The manager will be in charge of daily operations, inventory management, and overseeing the employees. The assistant manager will be responsible for supervising the employees, ordering supplies, and maintaining the stand. The part-time employees will assist with making and serving the lemonade, as well as keeping the stand clean.

Lemonade Stand Business Plan: Traffic Retail Employee Salaries and Wages Inputs

The manager will be hired at the start of the season and will earn $25,000 annually. The assistant manager will be hired two weeks prior to the start of the season and will earn $20,000 annually. Each part-time employee will earn $10 per hour, and we assume they will work an average of 5 hours per day, 5 days a week over a 4-month season. This brings the total salary and wage expense to $36,000 for the year.

  • Consider hiring high school students for part-time positions, as they often have flexible schedules and are willing to work for lower wages.
  • Train your employees to upsell by suggesting add-ons like chocolate chips or whipped cream with the lemonade.

Lemonade Stand Rent, Lease, or Mortgage Payment

When starting your own lemonade stand business, it's important to understand the costs of your location. Whether you decide to rent, lease or take out a mortgage payment for your stand, each option comes with its own set of assumptions and expenses.

Rent: Renting a space for your lemonade stand can be an affordable option, but it also means you won't have control over the property. You'll have to pay monthly rent and may have to negotiate with the landlord to ensure you have a fair price.

Lease: Leasing a location for your lemonade stand can give you more control over the property and a lease can last up to several years. You'll have to pay monthly rent, but the rate may be more stable compared to renting.

Mortgage payment: If you own the property for your lemonade stand, a mortgage payment may be the right option for you. A mortgage payment often translates to lower monthly payments, but you'll have to commit to a long-term financial obligation.

  • Always try to negotiate a fair price for rent or lease
  • Consider the long-term commitment of a mortgage payment
  • Factor in additional costs like utilities and maintenance when budgeting for a location

Lemonade Stand Utilities

When creating a lemonade stand business plan , it is important to consider startup costs , revenue model , profit margin , and pricing strategy , but don't forget about the utilities as well. These are the various services and supplies that you will need to keep your business running smoothly.

Lemonade Stand Business Plan: Traffic Retail Fixed Expenses Inputs

Some of the typical utilities you will need to run a lemonade stand include:

  • Electricity to power the blender, refrigerator, and other appliances
  • Water to make the lemonade and to clean your equipment
  • Ice to keep the lemonade cold
  • Trash pickup to keep your stand and surrounding area clean
  • Paper cups, straws, napkins, and other supplies that are necessary to serve customers
  • Consider getting a portable generator if you will be operating in a location without access to electricity.
  • Try to find a location with access to water, such as a park with a drinking fountain or a public restroom with a sink.
  • Buy supplies like cups and straws in bulk to save money in the long run.

By factoring in the cost of utilities when creating your financial projections and break-even analysis , you can determine the cash flow you will need to keep your business afloat and calculate your ROI . Incorporating a marketing plan and establishing a strong online presence can also help attract customers and increase your chances of success.

Lemonade Stand Other Running Costs

When building a financial model for a lemonade stand, it's important to consider all of the costs involved in running the business. While startup costs , pricing strategy , and marketing plan are crucial parts of the plan, don't forget about the other running costs .

Lemonade Stand Business Plan: Traffic Retail Top Expense Breakdown by Categories Chart

The other running costs refer to the expenses that are necessary for the day-to-day operations of your lemonade stand. These costs could include buying ice, cups, straws, napkins, and other supplies on a regular basis.

Another example of an additional cost is the cost of disposing of used supplies, which may require paying a sanitation company to come in and take away trash and recyclables on a regular basis.

While these running costs might seem small, they can add up over time and impact your lemonade stand profit margin . Be sure to account for them in your financial model, along with financial projections , break-even analysis , cash flow , and ROI . With all of these costs in mind, you can build a financial model that will help ensure the success of your lemonade stand.

Lemonade Stand Financials Forecast

Forecasting your financials is a crucial part of your lemonade stand business plan . It allows you to determine the lemonade stand startup costs , lemonade stand revenue model , lemonade stand pricing strategy , lemonade stand marketing plan , lemonade stand financial projections , and lemonade stand ROI with precision. The forecast includes a profit and loss statement , cash flow statement , sources and uses report , and a break-even analysis .

Lemonade Stand Profitability

Once we have built a revenue model and have an understanding of our startup costs, we can create a financial projection for our lemonade stand. From there, we can determine our profit and loss (P&L) , which will track our revenues down to our net profit. This enables us to visualize the profitability of our business.

Lemonade Stand Business Plan: Traffic Retail Profitablity Chart Table

One metric for profitability is the gross profit margin , which calculates how much revenue we have left over after subtracting the cost of goods sold. Another profitability measure is the EBITDA margin , which takes into account all expenses related to running the business. These metrics will help us determine if our lemonade stand will be profitable in the long run.

  • Offer specials or promotions during slow periods to boost sales
  • Find ways to reduce costs, such as purchasing in bulk or sourcing local ingredients
  • Monitor your expenses closely to ensure you are not overspending

Lemonade Stand Business Plan: Traffic Retail Core Financials Breakdown Table

Overall, by using financial projections and calculating our profit and loss, we can determine the ROI (return on investment) and profit margins for our lemonade stand. This information will help us create a sustainable business plan and marketing strategy to ensure long-term success.

Lemonade Stand Sources and Uses chart

The sources and uses of funds statement within the financial model in Excel for Lemonade Stand provides users an organized summary of where capital will come from Sources and how this capital will be spent in the Uses. It is important for the total amounts of sources and uses to be equal to each other. The sources and uses statement is particularly critical when the company is considering or going through a recapitalization, restructuring, or mergers & acquisitions (M&A) procedure.

Lemonade Stand Business Plan: Traffic Retail Sources and Uses Report

One helpful tip for creating a strong Sources and Uses statement is to start by calculating startup costs, such as the expenses for purchasing equipment and supplies, renting a location, and marketing the stand. This information can then be used to estimate projected revenue, costs, and profit margins using a Lemonade Stand revenue model, pricing strategy, and financial projections. Incorporating break-even analysis, cash flow statements, and ROI calculations can also help to refine the financial plan and ensure that the Lemonade Stand is financially viable and sustainable.

  • Don't forget to factor in contingencies, such as unexpected repairs or fluctuations in demand.
  • Consider different financing options, such as crowdfunding or small business loans, to help cover startup costs.
  • Be realistic about revenue projections and avoid overestimating potential sales.
  • Be strategic about pricing, taking into account the competition, target audience, and production costs.

Building a financial model for your lemonade stand is crucial for your business success. With the right lemonade stand revenue model , lemonade stand business plan , lemonade stand startup costs and lemonade stand pricing strategy , you can measure your lemonade stand profit margin and estimate your lemonade stand financial projections . By performing a lemonade stand break-even analysis and tracking your lemonade stand cash flow , you can calculate your lemonade stand ROI . Overall, taking the time to build a comprehensive financial model for your lemonade stand can help ensure that your business is profitable and sustainable.

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How to Start a Lemonade Stand Business [Updated 2023]

A lemonade business is one of the businesses that do not require a huge amount of capital and it helps to develop business concepts and skills. Likewise, if one gets it right, you will see that this business is fun especially for kids just starting in the entrepreneurial world. 

The steps to take when starting this business are; to conduct market research, legitimacy and safety consideration, purchase equipment, and machines, plan for pricing and business development, and think about the daily operation.

Aside from everything listed above, other things you will also learn from this article are the tips for boosting a lemonade business. This will be very helpful for those who are just starting a lemonade stand business and those who are already into it. Continue reading this article to learn everything you need to know about  how to start a lemonade stand  business.

Lemonade Stand

Why Starting a Lemonade Stand Business is a Good Choice

Have you ever thought of starting a lemonade stand business but wondered if it is a good business to venture into? If you have some amount of money (i.e., capital) for business purposes, you should consider setting up a lemonade stand business because it is profitable and very easy to set up. Take a look at some convincing reasons why setting up a lemonade business is a good choice below:

Develop Business Concepts and Skills 

Setting up a lemonade stand will require developing business concepts and skills that are needed to give life to those ideas in you. First, starting up a lemonade stand business is one of the best ways for a kid to practically understand what entrepreneurial skills entail. Another business skill that one can easily develop while running this business is financial literacy.

Thirdly, communication skills will also be developed while running a lemonade business. Interacting with customers of different ages is a good way to develop one’s communication skills. Other business concepts that will be developed include goal setting and critical thinking. All the business concepts and skills developed here will help you throughout your life.

Low Start-Up Costs

businesses. One of the things you need for a lemonade stand is a little amount of money to set up a beautiful stand. At this point, you don’t need a very big shop and expensive shop.

You can easily start with a custom-made tricycle (or quadricycle) tailored to your business needs. There are various cargo trikes that can be produced to fit your needs, for example, there are ice cream, food carts, coffee, and vendor trikes at Motrike . Other things you need for a lemonade stand are the equipment and ingredients needed to produce the lemonade juice. Finally, you may need disposable cups for delivery services.

Also Read: >> Fuel Your Business With Our E cargo Trike

Flexible Hours and Locations

Since you are not renting a shop that is built with bricks in a particular location, definitely you are not limited to a single location. One of the reasons why you should start a lemonade stand business is that you have the freedom to move your stand from one place to another.

For instance, if you find out that you are not making enough profit in your present location, you can easily migrate to another location that will bring in more profit. Also, you can decide to open your stand anytime and close it anytime you like.

Fun and Enjoyment

Finally, running a lemonade stand business is fun, especially for kids who are just starting in the entrepreneurial world. It is one easy way for them to learn about different business skills and also have fun along the line.

The beauty of it is that the memories and the lessons derived from this business will stay with you for a long period. Likewise, it can also form basic business principles that will help and guide you while you grow in the business world.

Step 1: Conduct Market Research

Conducting thorough market research is an essential step when starting a lemonade business.

Identify the Target Market

Before starting a business, it is very important to make some necessary preparations and one of them is to identify your target market. One advantage of identifying the target market is that it helps to analyze and determine the demand for lemonade juice in a particular location.

The use of surveys is one of the common ways to carry out this kind of research. The information gathered in this research will help you identify your target market, how to satisfy them, and the potential demand in a particular location.

Find the Suitable Position

This may sound simple but choosing an optimal location (suitable location) is key to every successful business. The best location to set up a lemonade stand is a place where lemonade juice is in high demand. For huge sales, it is advisable to set up the stand in a safe but busy area with high foot traffic.

For instance, you may consider visible areas like the local sports event, grocery stores, or beside swimming pool centers. Take note that you may need to get a permit before you are allowed in some of the locations listed above.

Step 2: Legitimacy & Safety Consideration

When starting a lemonade business, it’s crucial to address the legitimacy and safety considerations. These considerations play a significant role in establishing trust with customers and ensuring the business operates within legal and ethical boundaries.

Obtain Necessary Licenses

Whether a lemonade stand business is operated by an adult or a kid, there’s a need to get the necessary licenses. Failure to obtain necessary licenses before starting the business may lead to serious penalties or fines. Some states may require a business license or vendor’s permit.

The kind of licenses or permits that you will need to obtain before starting the business depends on the state you want to set up the business. A good way to know is by asking experienced people or checking your state government’s website.

Discuss Food Safety Guidelines

Since the lemonade business is a food business, it is also important to discuss food safety guidelines with the necessary department. This is important because the government takes food safety matters very seriously.

In some states, the food business is subjected to the Food and Drug Administration’s (FDA’s) requirements. A discussion with the necessary departments will help to identify the food safety guidelines. Aside from food safety, the health and safety of your customers while at your stand are also important.

Consider Liability Insurance

You should also consider liability insurance because it is required in some areas before you can start a lemonade stand business. In case you need liability insurance to operate safely and lawfully, you don’t need to be afraid because it may not be as expensive as you think.

The main purpose of getting liability insurance is to protect the business or the owner of the business should in case a lawsuit is filed against the business. A common type of insurance you can start with is General Liability Insurance.

Step 3: Purchase Equipment and Machines

Purchasing the right equipment and machines is a critical step in setting up a lemonade business. The quality and functionality of your equipment can directly impact the efficiency of your operations and the quality of your lemonade.

Cargo Trike

Starting a lemonade stand business, you need to ask questions like what do you need for a lemonade stand? First, a custom-made cargo trike is one important machine you need to purchase with your startup funds. This is a very useful bike that includes cycling and cargo carrying, making it easy to move your business from one place to another.

Motrike E cargo trike is an essential bike that is needed to easily build a lemonade stand business. Motrike understands that every business’s needs are different, therefore; they offer full customization offers that enable business owners to build cargo trikes according to their special needs and preferences.

Velo Cargo Trike

Lemon Squeezer or Juicer

Another important piece of equipment needed in a lemonade stand is the lemon squeezer or juicer. A lemon squeezer is a tool that is used to extract the juice from lemons in an easier way. With the help of this tool, you can easily get the juice from the lemon without the seeds, peel, and pulp.

The lemon squeezer or juicer is available in different forms and sizes, but they all have the same principle. The size of the lemon squeezer you need will depend on the size of your business. Take note that regular maintenance is key to improving the lifespan of your lemon squeezer. The heavy-duty lemonade squeezer is suitable for a lemonade stand business.

Lemon Squeezer

Cups and Straws

Some of the supplies you need for your lemonade stand are cups and straws. Cups and straws are very important because you need them to serve your customers. The type of cups you will buy should be determined by the customers you want to serve.

If your target customers are mainly those who will buy and drink the juice at your stand, you may consider using reusable cups. But if you are looking into expanding your business and venturing into home delivery, it will be more convenient to use disposable cups.

Lemonade Plastic Cup and Straw

A freezer is an essential equipment needed for a successful lemonade stand. Without a freezer to preserve the extracted lemonade juice on a hot day, the lemonade juice may go bad or lead to potential bacteria contamination. But it can stay up to a week if it is stored in a freezer.

If you are looking at how to run a lemonade stand without going through the stress of moving heavy equipment from one location to another, you may consider using Motrike cargo trikes with large storage freezers and other amazing features like a water supply system needed for a lemonade business stand.

E Cargo Trike with Freezer

Step 4: Plan for Pricing and Business Development

You have heard this popular law of demand before which says: “The demand for a product is inversely proportional to its price”. Therefore, you also need to make a necessary plan to choose the right price for your products. You don’t just sit down and decide the price of a cup of lemonade from your head, you need to plan carefully and do some basic calculations. First, you need to take a look at the demand for your product (i.e., how many people are ready to buy your product).

Also, you need to think about price sensitivity when choosing a price. This helps you to decide the amount of money that people are willing to pay for your product. Thirdly, the temperature of the day can determine the pricing of a lemonade business stand. For instance, customers may be willing to pay more for your products on a sunny day.

Another thing you need to have on the ground when planning for your lemonade stand business is a strategic business development plan. For instance, a marketing plan is one way to make awareness and take your products to the face of your potential customers. Other business development plans that can make your business more profitable include implementing customers feedbacks and creating effective KPIs.

Step 5. Daily Operation

Another important thing you need to put into consideration when planning how to start a lemonade business is the daily operation of the business. You need to think about the skills involved in carrying out a successful day-to-day lemonade business which may include financial literacy, creativity skill, critical and goal-setting skills, and effective and clear communication skills.

First, starting a lemonade stand business will require good financial literacy because you will be dealing with money a lot. You will be doing a lot of calculations that involve money when you buy raw materials and supplies for production and when you are attending to customers. Secondly, your creativity skill will be needed when you need to determine the signs and slogans for your stand.

As a new lemonade seller, you aim to make a profit and grow your business. Therefore, it is expedient to set realistic goals and think deeply about how to achieve those goals. Also, you will need clear communication skills to interact effectively with your customers every day. In conclusion, a good understanding of what the daily operation of a lemonade stand business look like will help you plan and prepare ahead effectively.

business plan for a lemonade stand

Tips for Boosting Your Lemonade Business

Just like every other business, a lemonade stand business has the potential to grow if the necessary effort is put into it. A lemonade business can grow faster if you know the basic tips needed to boost it. A lemonade stand business might grow from a small business in one location to a business having several locations in different areas and employing a larger workforce. To achieve this, carefully consider the following tips explained below on how to set up a lemonade stand business and boost it:

Increased Flavor Options

Don’t just stick to serving one or two flavor options at your lemonade stand, you should be ready to think outside the box. This is one of the areas where you need to use your critical thinking skill. Go online and research new and delicious flavor options that you can offer for customers to buy. Remember that many people love trying new things and this is one good way to keep your old customers and even bring in new ones.

While you are trying to increase your flavor options, you should also make sure you deliver the best product always. After all, no one will waste their money buying a bad lemonade when they can get a better product at time same price or a lesser price. A continuous reminder that you are in a competitive market will help you maintain quality products at all times. 

Get Involved in Local Activities

Businesses that want to grow faster should also consider getting involved in local activities. It allows businesses to meet and interact with their prospective and existing customers outside the four walls of their company. One of the things that getting involved in local activities says about your company is that you are not only focused on getting their money but also care about the community.

Another benefit of getting involved in local activities is that it helps to improve your visibility and brand awareness. In addition, it is an avenue to meet and create good relationships with other business owners which may open doors for new business deals. Businesses that are involved in the community will improve their reputation, improve employee morale, and get more loyal customers.

Offers and Promotions

Most business owners do not joke with offers and promotions because they know that it is the best way to boost a business faster. One secret success of great businesses around the world today is that they invest a huge amount of money in promoting their business. The major goal of offers and promotions is to create awareness and bring your product to the face of your potential customers. One easiest way for a lemonade stand business to market its brand is by using signs and posters.

The use of signs will draw the attention of people to your stand and increase the number of people that know about your brand in the neighborhood. Sings and posters will help to get the attention of those going by your lemonade stand. Other ways to promote a brand are by using social media, print ads, or broadcast media. Also, fantastic offers like price reductions during major festive periods will help to boost your lemonade business.

business plan for a lemonade stand

Continuous Improvement

Another way to boost your lemonade stand business is through continuous improvement. First, you need to understand that the world is moving at a faster pace and things are changing faster. This understanding will help you improve how you carry out your day-to-day business operations which include; improving your lemonade quality, increasing the flavor options, how you attend to your customers, and how you promote your brand.

In addition, you also need to continually study your competitors and see how you can beat them. The only way to keep your existing customers and get new ones is by presenting something better than them. For instance, customers will always stick to a brand that offers more quality and unique products and provides great customer service, standard packaging, and better sales. In conclusion, the only way to keep your customers coming back to your lemonade stand is through continuous improvement.

Motrike Ebike Cargo: Wonderful Choice to Power Up Your Business

For smooth and hassle-free daily activities, you should buy a high-quality and reliable cargo trike. Motrike Ebike Cargo is a wonderful cargo trike that will help to power your lemonade stand business . Here are some of the following benefits you will derive if you purchase Motrike e-bike cargo:

Fast Delivery

Businesses like lemonade stand business will need a bike that can make delivery easy and faster . One of the benefits of the Motrike e-bike cargo is that it will help reduce the cost of delivery and also deliver your products to your customers faster while improving customer service and increasing productivity. Other benefits of the electric cargo trike are environmentally friendly (i.e., they are fuel free) and cost-effective.

Additionally, a lemonade stand business may require moving from one location to another to get more sales. Since it is an electric cargo trike, it will help to make movement easier. Also, the electric cargo trike includes features like a freezer, load cargo, and branding panels that make business easier.

business plan for a lemonade stand

Worry-Free Warranty

People will only buy from companies that will provide value that is equivalent to the amount they want to spend. One of the easiest ways to gain client trust is by offering a worry-free warranty. This will enable them to believe that a business is willing to bear the cost of replacement or repair if their product doesn’t work.

Motrike understands how warranty can help to gain clients’ trust; this is why we provide a worry-free warranty for their electric bike cargo. Motrike provides a 10-year warranty for the frame and a 2-year warranty for the motor. Also, the company has branches in the US and EU which helps to provide convenience services.

Customized Service

Motrike offers professional and flexible customized services because they understand that the needs of every business owner differ. Some of the customizing services for style include the color for the family trike, rain hood, bike cover, and practical seat cushion. You can easily take advantage of this wide range of customization services to build a cargo trike that suits your exact needs and preference.

Furthermore, the customized service will help you in creating an electric bike with an eye-catching poster that will attract passerby’s attention and also create brand awareness. When buying a tricycle, customers can choose to install an engine or use a manual drive. At the same time, customers can customize the power of the engine and other parameters

Every business tends to grow if only you have the needed information to make it work. Though starting a lemonade stand business is profitable and very easy to set up, you also need to understand the basics about the business before venturing into it. 

This guide will help newbies to understand  how to start a lemonade stand  business from scratch and also help those already in the business to improve their business.

If you are looking for a one-stop shop to get the best-suited cargo trikes for a lemonade stand business? Look no further, Motrike ’s cargo trikes are the best choice for a lemonade stand business because they are maneuverable, cost-effective, and environmentally friendly.

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Business Plan Templates

Lemonade Stand Business Plan

  • Description
  • Executive Summary
  • Products & Services
  • Market Analysis

Marketing Plan

  • Management Plan

Financial Plan

What you get with lemonade stand business plan package, i.- executive summary.

Houston citizens have an identified need for quality lemonade beverages and food options conveniently available. Sunshine Lemonade stands to meet this need, providing consumers with high-quality drinks and food while creating an inviting atmosphere, excellent customer service, and a local option that can be trusted.

Sunshine Lemonade will provide Houston with a high-quality option for delicious, refreshing vegan-friendly beverages and light food options. Our refreshing lemonade beverages and light food items such as sandwiches and salads, will be an inviting and enjoyable experience for our customers. We will offer both in-person and delivery services so our customers can make us their go-to refreshment destination. Furthermore, our commitment to quality customer service will ensure that our customers always leave with a smile!

Target Market

Sunshine Lemonade will focus its efforts on attracting a wide audience, ranging from children to young adults. We plan to market to areas with large concentrations of summer campers and recreational facilities, carefully targeting communities throughout Houston to ensure our message is heard and local support is strong. We will also use online marketing platforms and promotion of our website to reach the surrounding areas. Our loyal customers will be made up of a demographic of local residents and travelers looking for a refreshing few drinks in their travels.


Sunshine Lemonade will encounter existing competitors in the market that offer similar beverage and fare choices. In Houston, these include franchises such as Jamba Juice and Mrs. Mopp’s Lemonade, local cafes such as Tango Coffee and Lemon & Limes, and convenience stores such as 7-Eleven and Chevron that offer frozen soda, energy drinks, and snack items.

Sunshine Lemonade will need to differentiate themselves from these competitors through its unique offerings, quality customer service, and a welcoming atmosphere. By offering fresh squeezed lemonade as well as food items, Sunshine Lemonade will be able to stand out in the market and offer a one-stop shop for Houston residents looking for a refreshing, quality beverage and meal.

Financial Summary

Sunshine Lemonade is a profitable business opportunity as it has low start-up costs and high-profit margins. The estimated start-up costs are as follows:

  • Rent: $1,500/month
  • Menu items: $1,000/month
  • Licenses, permits, and administrative fees: $700
  • Insurance: $200/month
  • Equipment and Delivery Vehicles: $10,000
  • Labor and Overhead: $1,500/month

In terms of sales, our research indicates that if we charge an average of $5 per order, with typical average daily sales of 20 orders or $100 per day, we can expect to make a net profit of $25/day after expenses. This means we can expect to net $750/month or $9,000 per year.

Sunshine Lemonade can also capitalize on additional income potential through catering services and one-off promotional sales. Additionally, the ability to reach customers through a local delivery service is a great way to grow the business.

Funding Requirements

In order to successfully launch Sunshine Lemonade, there are certain funding requirements that need to be met. These include:

  • Secure a location (rent or buy) to house the business
  • Purchase or lease necessary equipment to run the stand
  • Recruit top-notch employees to work at the stand
  • Pay for supplies, including ingredients for the drinks, food, and packaging materials
  • Pay for promotional materials (e.g. advertisements and custom logo designs)

These funding requirements are essential for our business to achieve long-term success. We plan to seek investments from traditional lenders, venture capitalists, and/or private equity firms.

Milestones and Traction

Sunshine Lemonade has earmarked a series of milestones that will be met to ensure the success of our venture. These goals will be monitored and adjusted over time to ensure that we are staying on track and successfully reaching our customer base.

Our roadmap is divided into three echelons of strategy, marketing and customer experience. The first echelon, strategy, covers the development of our business plan and the launch of our website. The second echelon, marketing, includes our promotion efforts such as local flyers and advertisements. The third echelon, customer experience, involves our growth in customer orders and customer feedback.

The product and services that we provide are continuously updated and improved to meet the preferences of our clients. With this in mind, we have established milestones for customer growth and order volume to ensure that we are meeting the demands of our target customer base. We have also set goals for customer feedback and customer retention to measure the success of our efforts.

II.- Products & Services

There is currently a lack of lemonade stands offering fresh, high-quality beverage offerings in the city of Houston. Additionally, many competitors offer limited food items to accompany their drinks. As a result, customers have limited options when it comes to finding quality beverages and snacks. There is also limited convenience when ordering about ordering ahead or delivery for consumers.

Sunshine Lemonade provides a quality solution for Houston citizens looking for an enjoyable refreshment. Our approach to providing customers with quality beverages begins with using the freshest lemons in combination with the most delightful sweeteners. We offer a variety of lemonade flavors to suit all tastes including sweet, tart, and sugar-free varieties. In addition, we also offer food items such as sandwiches and salads to pair with our lemonade options.

We have made convenience a priority by allowing customers to order ahead and have their beverages delivered. This delivery service can be accessed conveniently on our website. We believe that our quality product combined with easy access and excellent customer service will make Sunshine Lemonade a local staple in Houston.

Validation of Problem and Solution

Houston has an abundance of hot, humid summers and a sizeable population eager to find a refreshing, quality beverage to make those days more enjoyable. According to the Bureau of Labor Statistics, more than 200,000 people reside in the city. In addition to that, the city attracts millions of tourists and business people each year, especially in the summer months. This demonstrates a large potential customer base for Sunshine Lemonade.

A 2016 survey conducted by J&L Beverage Co. showed that more than 40% of respondents included lemonade among their favorite summer drinks. This indicates a strong demand for the drinks Sunshine Lemonade plans to provide.

While offering only lemonade beverages and food items, Sunshine Lemonade is positioned to provide a unique experience that other businesses in Houston don’t offer. Our convenient delivery option will separate us from the competition and make it more accessible for those without access to transportation.

Product Overview

Sunshine Lemonade offers high-quality, refreshing lemonade beverages made with real lemons. Our products are tailored to appeal to the citizens of Houston, Texas with its unique sweet and tart flavors. In addition to our lemonade beverages, we also offer food items that pair perfectly with our drinks, such as sandwiches and salads.

Our products are made with a dedication to quality, freshness, and taste, and are expected to provide an excellent level of customer satisfaction. Sunshine Lemonade provides its customers with the added convenience of ordering ahead through our website for delivery, or visiting the stand in person.

At Sunshine Lemonade, our goal is to create a local staple that customers can depend on for a great taste and excellent customer service. We strive to make our atmosphere inviting and provide the very best in customer service.

As with any business, Sunshine Lemonade will face competition from similar businesses. In the Houston area, there are numerous stands, stalls, and kiosks which offer drinks and food items similar to those that our company intends to sell. Our competitive advantage lies in our commitment to providing consistently high-quality products, excellent customer service, and a pleasant atmosphere. We plan to offer a larger selection of drinks, as well as fresh food items, to differentiate ourselves from other such establishments. Additionally, our goal is to accommodate our customers quickly by offering an online ordering platform for convenience.

So far, we have secured our location in Houston, Texas, and have established our brand and product offerings. Additionally, we have developed a website and secure payment processing system, which can be used for customers to place orders for delivery.

Moving forward, we will be investing in additional resources and materials in order to ensure our products and services remain top-notch. This includes investing in new ingredients, marketing materials, and logistical support for delivery orders. Furthermore, we will also be focusing on expanding our menu offerings and improving our customer service.

Going forward, we plan to continue expanding our reach within the Houston area. We will be working to create relationships with local businesses, as well as potential customers. At the same time, we will be engaging with people through our website and social media platforms, in order to spread the word about Sunshine Lemonade. Lastly, we will be participating in various events and initiatives, in order to continue building our presence.

III.- Market Analysis

Market segmentation.

When creating the business plan for Sunshine Lemonade, it is important to consider the potential groups of customers that could be targeted. The following table illustrates the segmentation process including various characteristics that can be used to differentiate between customer segments:

By determining which type of customer segment Sunshine Lemonade can best serve, the company can determine the most effective marketing practices and the best rewards and loyalty programs to attract and retain customers.

Target Market Segment Strategy

Our ideal customer is someone who desires a refreshing, homemade lemonade on a hot summer day. Our customer could be working professionals walking by or children out playing. We aim to target individuals between the ages of 8 and 65, living within a five-mile radius of our lemonade stand. These individuals are seeking a cool, tasty treat to beat the summer heat and will enjoy our freshly-squeezed lemonade.

Key Customers

Our ideal customer would be an individual or family who are looking to stay cool and quench their thirst with a refreshing glass of lemonade on a hot summer day. We will target customers in our local area who have a need for an all-natural and delicious lemonade product. Our main advocate for the business will be someone who is motivated by our healthy and affordable product who has a taste for the great outdoors and is not afraid to spend a few hours away from home to purchase a refreshing drink on a sunny day.

Future Markets

Based on the previous market analysis, we have a clear understanding of the potential market for our lemonade stand business. Our strategy focuses on providing a high-quality product to our customers at a reasonable price, making our lemonade stand the preferred option for consumers. We will also be targeting areas of high foot-traffic, such as parks and local events. This will make sure that our product gets high visibility and exposure, and can make our lemonade stand a sought-after stop. Additionally, our strategy also revolves around providing exceptional customer service, which will help us build a relationship with our customers and further solidify our business’s reputation.

There are several existing lemonade stand businesses in the area, ranging from individual stands to larger companies. Our competitors include:

Our competitors all offer high-quality products and services as well as a variety of different food options. Despite the competition, we believe there is still room for Sunshine Lemonade to thrive. Our goal is to set ourselves apart from the competition by providing excellent customer service and a modern and welcoming atmosphere for our customers.

IV.- Marketing and Sales Plan

Sunshine Lemonade will aim to create an engaging atmosphere and deliver superior experiences to customers. Our goal is to develop a marketing plan that will position us as the go-to lemonade option in Houston. The plan will involve a mix of both traditional and digital marketing strategies.

We will launch a web presence for Sunshine Lemonade, consisting of a website and social media pages. Our website will feature information about our business and products/services, as well as a delivery option for customers. Through our social media pages, we will promote our new business and interact with our customers.

Additionally, we will make use of traditional marketing strategies such as print and radio advertising. We will collaborate with local radio and newspaper outlets to produce promotional ads for the business. As part of our print advertising strategy, we will produce flyers and mail them to local neighborhoods.

Our promotional campaigns will be tailored to the local Houston audience and designed to build an emotional connection to our brand. The budget allocated to marketing will total $10,000, with $5,000 allocated to digital marketing, $3,000 allocated to radio and print advertising and $2,000 allocated to additional marketing efforts. We expect to reach 200,000 potential customers through our campaigns. The ultimate goal is establish a strong customer base and promote brand awareness.

Our sales plan is based on several factors including market conditions, capacity, pricing strategy, and promotional tactics. After a thorough assessment of the competitive landscape, we have estimated our potential sales to be X units in the first three months. By pricing our products competitively, we aim to capture a sizeable portion of the market to reach our sales goal. We plan to leverage effective marketing and promotional tactics that include local advertising, flyers, and word of mouth. We will also make use of our website, social media platforms, and online advertising to further increase our potential reach.

Location and Facilities

Sunshine Lemonade will be located in Houston, Texas, in close proximity to the city center. This location will be selected due to its convenience and the high foot traffic in the area. The exact address of the stand will be confirmed at a later date.

The stand will have the necessary equipment and tools to serve both food and beverages, such as an industrial-grade refrigerator, an oven, a prep counter, and other miscellaneous items. Additionally, the stand will include seating and awnings to give customers a comfortable and relaxing environment. These amenities will be purchased at a minimal cost and will minimally impact our expenses overall.

The key technology that underpins our Lemonade Stand business is a cutting-edge automated kiosk system. This system will enable customers to easily and quickly order their custom-made lemonade beverages. Customers simply need to select their desired beverage and make their payment through the kiosk, before the beverage is instantly made for them. This state-of-the-art automated kiosk system will make our Lemonade Stand stand out from the competition, helping to make us the go-to place for high-quality, custom-made beverages.

Equipment and Tools

Every business requires the use of the appropriate equipment and tools in order to function, and a lemonade stand is no exception. The specific tools and equipment that are needed for the lemonade stand business plan include:

  • Lemon and lime squeezer(s)
  • Ice crusher/shaver
  • Cutting board
  • Tables and chairs
  • Small refrigerator
  • Cooler or ice bucket
  • Cash Register
  • Starter supplies such as straws, cups, napkins, etc.

The cost associated with purchasing or renting the above mentioned tools and equipment is outlined in the following table.

V.- Management and Organization

Organizational structure.

The lemonade stand business plan has a clear and effective organisational structure. Each member of the team has a specific role and is accountable for any issues that could arise. The structure is built upon a centralised system of communication, resulting in effective collaboration between levels of the organisation.

The following table clearly outlines the roles, responsibilities and flow of information between the different levels of the organisation:

Through a structure like this, the different levels of the organisation can coordinate more effectively, helping to ensure the smooth running of the organisation.

Management Team

As our lemonade stand business grows in scope and scale, we will expand our management team by hiring experienced individuals who are committed to our mission and will take full responsibility for the successful operations of our business. The following table outlines the positions that we anticipate needing to fill in the near future:

Management Team Gaps

There are certain positions and areas of expertise that our Lemonade Stand business currently requires, but for which we do not currently have suitable candidates. These positions include a Chief Financial Officer, Human Resources Manager, Business Analyst, and Marketing Manager. While we are confident that we can find suitable candidates for these positions, it is essential for our business plan to identify any existing gaps in our current management team.

Personnel Plan

Running a successful lemonade stand requires adequate staffing. We propose the following personnel plan for our business:

Position 1: Cashier – responsible for collecting payments from customers and providing accurate change.

Position 2: Stock manager – responsible for restocking inventory, and ensuring there is enough supply of lemons and other ingredients.

Position 3: Production manager – responsible for preparing the drinks and ensuring the equipment is in good working condition.

Position 4: Marketing coordinator – responsible for creating and managing advertising campaigns and promotions.

Position 5: Maintenance manager – responsible for routine cleaning, repair and upkeep of the stand.

We plan to hire personnel on a contract/part-time basis to lower our costs and maximize flexibility.

Company History and Ownership

Sunshine Lemonade was founded in 2020 by Esther Sunshine and her brother, Ben Lemon. Esther and Ben are long-time residents of Houston, and felt passionate about creating a product and service that their city could be proud of. After months of researching and planning, they created the vision for their lemonade stand in the heart of Houston, with the goal of providing high-quality, homemade lemonade and food offerings that locals and visitors alike can enjoy.

Esther and Ben own and operate Sunshine Lemonade as a family-run business, with Esther as the CEO and Ben as the COO. They are excited to launch the business and bring their vision to life.

We will provide a detailed roadmap to track progress of our lemonade stand business. This roadmap will include specific goals and objectives we plan to achieve, that will help us manage and steer our business.

Our roadmap will be laid out in a table format, with the key milestones outlined for each quarter. We will monitor our progress against the specific objectives, and adjust our plan accordingly to meet our targets.

The roadmap will also identify opportunities for us to develop our product offering, expand our customer base, and increase overall sales and profitability.

Key Metrics

To gauge the overall performance and health of your Lemonade Stand Business Plan, several key performance indicators (KPIs) should be monitored. These include indicators such as customer retention rates, customer satisfaction scores, net sales, expenses associated with materials, labor, and other overhead costs, and net profitability.

You should also measure the effectiveness of your marketing efforts and any changes that may have been implemented in your business plan, including changes to products and services that you offer. Collecting and analyzing data on customer purchase patterns, customer loyalty, and loyalty programs can also be beneficial in assessing your success.

VI.- Financial Plan and Metrics

Sales forecast.

To assess the financial trajectory and investments of the business, it is important to understand how product sales are predicted to develop over time. For the lemonade stand business plan, product sales for the next three years are projected below.

Lemonade Stand Financial Plan Key Inputs

Lemonade Stand Key Inputs Sales Forecast By Years

This section outlines the expected or incurred costs necessary to start and operate the Lemonade Stand. Below are two separate tables; the first outlines the startup costs and the second outlines the operational expenses.

Startup Costs

Operational expenses.

This part of the business plan is where you present the three main financial documents of any startup: the income statement, the cash flow statement, and the balance sheet.

The income statement sets out the revenues and expenses of the business, tracking how the Lemonade Stand business is doing over a certain period of time.

The cash flow statement is used to show the inflow and outflow of money over a certain period of time, so that you can track how much money is coming in and going out.

The balance sheet is a snapshot at a single moment in time, showing the current assets, liabilities, and equity of the business.

It is important to take the time to accurately record these financial metrics, so that they can be used to make decisions and adjust business operations accordingly.

Lemonade Stand Financial Plan Profit & Loss Statement

Lemonade Stand Financial Plan Profit And Loss Statement

Lemonade Stand Financial Plan Cash Flow Statement

Lemonade Stand Financial Plan Cash Flow Statement

Lemonade Stand Financial Plan Balance Sheet Statement

Lemonade Stand Financial Plan Balance Sheet Statement

We anticipate that the Lemonade Stand staff will consist of 4-7 individuals in total, including a combination of paid and unpaid staff members. Paid staff will take on managerial, sales and maintenance roles, while unpaid staff will focus primarily on marketing and customer service-related tasks. Offering competitive compensatory packages to both paid and unpaid staff is important to the overall success of our Lemonade Stand.

Paid staff salaries will be determined based on responsibilities, qualifications, and experience. The Lemonade Stand will reimburse employee expenses, such as cell phones and fuel. We anticipate that employee benefits such as vacation and sick days will be provided for full-time employees.

New hires will be provided with necessary training in order to familiarize themselves with the Lemonade Stand's operations and day-to-day processes. Additionally, we will ensure that all staff members maintain a safe and friendly environment at the Lemonade Stand with regular reviews, and we will also strive to promote loyalty and productivity among employees.

Capital Requirements and Use of Funds

To launch our lemonade stand business, we need to raise sufficient capital to meet our upfront costs. These costs include the cost of procuring the necessary physical assets (such as supplies and equipment), as well as legal, marketing and administrative expenses. Our capital requirements are estimated at $20,000 in order for us to launch this business.

The funds raised from investors and/or other lenders will be used directly for these start-up costs. Specifically, we will use the funds to procure the necessary supplies and equipment, as well as for legal, marketing and operational expenses. We will also use a portion of our capital resources to ensure that our lemonade stand business is operationally profitable, as we seek to attain a sustainable financial balance in the long-term.

Lemonade Stand Financial Plan Sources And Uses Report

Exit Strategy

Our goal with this lemonade stand business plan is to build a profitable and successful business. Ultimately, we will have a successful exit strategy in place, which could be achieved through either acquisition, sale, or passing on the business to a family member or employee. We will track our progress and key performance indicators on a regular basis in order to determine the right time to exit the business. We will also build relationships with potential buyers in order to facilitate a potential sale. Our team will work to ensure a successful exit strategy of the business.

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business plan for a lemonade stand

Sample Lemonade Stand Business Plan PDF [Template]

Lemonade stand business plan sample.

Starting a lemonade stand requires that the right things needed for the stability and profitability of the business be put in place.

This article will guide entrepreneurs on the skills of writing a good business plan for this particular business.

The business plan helps in realizing this and enables the business to gain perspective on its current level and where it intends to be in the future.

Following this sample will ensure that the business owner can replicate these guidelines, only making changes to the contents and replacing them with the realities of his/her business.

Here is a sample business plan for starting a lemonade stand.

Executive Summary

Products and Services

Vision Statement

Mission Statement

  • Marketing Analysis/Trend
  • Competitive Advantage

Target Market

Sales and Marketing Strategy

Sources of Revenue

Sales Projection

Payment Channels

Francis Barnes lemonades is a lemonade stand to be located in downtown Florida and will be made available to the public high-quality lemonade and other related products such as beverages, custom-blended teas, Italian Sodas, coffees, soft drinks, among a long list of products we will be offering to the market.

These products will be produced under the supervision of the state-of-the-art quality control unit to ensure that only the best reaches our highly esteemed customers. We will be run by a dedicated and efficient workforce who will be properly remunerated to encourage dedication to service.

We at Francis Barnes lemonades apart from providing premium quality lemonades will also have other related products such as the sale of soft drinks, custom-blended teas, Italian sodas, a variety of beverage drinks, and coffees among others.

In the area of services rendered, we will ensure that clients who want more than just a taste of our products and are interested in training services are adequately trained in the art of lemonade making. We will also have a catering section where we will train students on catering.

Our vision is to build a highly respectable lemonade brand that will be reckoned for excellent products and services. We have a goal of being among the top 5 lemonade brands in Florida within the first 5 years of our operations.

Our mission at Francis Barnes Lemonades is to capture a good segment of the lemonade market within the Florida area. This we intend to achieve by coming up with innovative services not currently available in the market to attract new clients. Also, we will have an efficient marketing department that will embark on aggressive marketing strategies to attract clients.

Marketing Analysis/Trends

We at Francis Barnes Lemonades have carried out marketing research, and have discovered that the lemonade market which is quite competitive is mostly driven by innovations among the various competitors, each deploying its unique marketing strategy to capture its market share. The introduction of other related services like bars, and soft drinks are also commonplace among lemonade companies.

We will be adopting strategies that include replicating the current trend in the market while at the same time providing our own unique set of services such as the production of our signature lemonade drinks with unique flavors.

Comparative Advantage

The advantages we have over our competitors include the fact that apart from the provision of premium lemonade services, our marketing department will be driven by committed and highly trained and professional personnel that will bring their expertise to the fore in driving the quest for growth through customer awareness.

We will be rewarding our workforce for dedication, thereby encouraging them to put in their best on the job. Also, we will have our signature drinks which will be sold to the market. There will be continuous experimentation to bring out new flavors that are acceptable to the market.

Our target market it’s a broad one. But we will mainly be targeting the most active segment of the society; these include chief executives, the corporate world, sportsmen/women, the military, students (all levels), and tourists, among other segments of the population.

The sales and marketing strategy to be adopted will include entering into partnership agreements with store owners for the sale and distribution of our products. Also, we will have carts that will be taking our services outdoors to busy areas. All Francis Barnes Lemonade outlets will be located in areas with high foot traffic.

The main sources of revenue will come primarily from the sale of our products and the services we render clients. All the products produced by us will be sold; hence, all revenues generated will come from these products and training organized by Francis Barnes Lemonades.

With the research carried out in the lemonade market, we have come to the conclusion that our sales projections will more than double with each financial year. So, using three years, we will have a steady increase in sales with the representation shown in the chart below;

  • First Year $210,000
  • Second Year $450,500
  • Third Year $960,600

Francis Barnes Lemonades will provide broad-based payment alternatives that will include several payment options to fit our customer preferences. This eliminates the worries associated with having to inconvenience themselves in a bid to pay for services rendered.

We will be accepting payment through the POS, acceptance of cash payments, mobile banking transfers, and acceptance of cheques among other options.


Compared to launching a successful lemonade business, making lemonade is quite easy!

This isn’t surprising at all because it takes a great deal of planning to establish any meaningful enterprise. A business plan is a critical tool that serves as a blueprint for the successful takeoff of the idea.

This article provides a lemonade Business Plan PDF [Template] for you to work with. It takes into account the difficulties experienced by lots of entrepreneurs seeking to create their plans.

By simplifying the process, readers get to easily follow and through and implement the tips contained in this template.

The Key Elements of a Good Lemonade Business Plan

To begin with, you’ll need to know what needs to be included in your lemonade business plan. This is of vital importance as an unstructured plan is bound to fail.

Certain components touch on different aspects of the business which help provide more clarity to your audience as well as make implementation much easier.

So, what are these components? They include the executive summary, the company description, the products & services sections, and the market analysis section.

Others include the strategy & implementation section, the organization & management team, and the financial plan & projection sections.

How these sections are developed also matters to the overall outcome of your lemonade business plan. Here, you’ll find information on how to proceed with writing the individual sections that make up the entire plan.

i. Executive Summary

The executive summary gives a concise overview of your lemonade business plan.

As the name implies it condenses the entire plan into a few pages (between 2 and 5), thus allowing the reader have an idea of what the business is about. For this to happen, your executive summary must be interesting enough to make your audience want to explore further.

This section should appear first in order of arrangement before the others. However, it should be written last to capture the key aspects of each of the other sections being discussed.

As always, a good lemonade business plan should be short, concise, and optimistic.

Among the areas discussed in the summary are the business name and location, the products & services offered, as well as the mission & vision statements. The specific purpose of the plan is another necessary detail.

To briefly explain what these are;

The identity of your lemonade business needs to be unveiled to your audience. In other words, you’ll need to give the name such business will be known by. Also vital is its location.

Your audience will want to know where you’ll be operating from. Sometimes, this gives an idea of the sales potential it holds.

Although the type of business tells a great deal about likely products and services on offer, your audience will still need to know what you do.

Here, your products and services need to be provided. You’ll need to avoid the temptation of getting into every detail here especially when lots of product variants are involved.

Remember, you want to keep your executive summary short. Leave your product nitty-gritty for the main products & services section.

Your mission statement should be able to articulate what your business’s fundamental purpose is.

This also helps clarify your line of business. Similar to the mission statement, the vision statement provides a clear idea of where the business is headed.

In other words, it’s the dream you have for your lemonade business and should be able to inspire your workforce towards its attainment.

ii. Business Description

You should have a clear business description that touches on your goals, who you are, and how you operate.

To provide further illustrations, you’ll need to state your preferred legal structure for the business, as well as include information on how you plan on making a profit.

Other key inclusions are a brief history of the lemonade business, a summary of business growth with financial or market highlights, and also the customer needs and demands you intend to fill.

Give an overview of your services and products while also mentioning your target customers and suppliers.

iii. Products & Services

Anyone in doubt about your products and services gets to clearly understand what it is you offer or are selling.

Here, details should be provided about the products and service costs, as well as the net revenue expected from the sale of these products and services.

Of course, you shouldn’t leave out the benefits derived by the customer. Explain the market role of your products and state the advantages these have over those of competitors.

Are there copyright, trade secrets, or patents you want to include? Inform your audience of any ongoing research and development activities leading to the emergence of new products.

iv. Market Analysis

Through your market analysis section, you should be able to demonstrate your industry knowledge.

This requires conducting comprehensive market research. Based on your findings, you should be able to present a sketch of target customer segments with size and demographics included.

What more? Assess your competitor’s strengths and weaknesses.

An industry outlook with statistics should be added. You’ll also do well to include historical, current, and projected marketing data for products and services.

v. Strategy & Implementation

What are your sales and marketing strategies like? You’ll need to provide information on how these will be implemented.

Here, details on how you plan on promoting your lemonade business should be provided. Also, explain how your business will function and how you’ll enter the market.

What are your labor sources and how many employees will need to be hired? Give details about pricing, costs, promotions, and distributions.

vi. Organization & Management Team

Under this section, you’ll have to provide details about your business’s organizational structure. This should include an organizational chart that describes departments as well as key employees.

Provide information on owners with accompanying details such as names, percentage ownership, and extent of involvement.

For your management team, details such as the names, positions held, main responsibilities, and prior experience are important.

vii. Financial Plan & Projection

Your financial plan and projection section should be developed and analyzed by a professional accountant.

Key areas covered include historical financial data, realistic prospective financial information, and analysis of financial data.

With all these sections provided, you would have succeeded in writing a comprehensive lemonade business plan.

With this lemonade stand business plan sample , entrepreneurs should have little or no worries on how to write a good business plan , as all they have to do is to follow the guidelines laid out in this sample while supplying information relevant to their businesses.

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21 Free DIY Lemonade Stand Plans You Can Build Today (With Pictures)

  • Last updated: Sep 14 2023

If building a lemonade stand has been on you and your child’s list for a while, we have you covered. We put together the best free lemonade stand plans that you can start today. Each of these is an actual plan with real actionable directions, supply lists, and tool requirements. If you are serious about taking on this project, there is absolutely an option here that will get this project checked off your list.

Whether you are new to DIY projects or this is your passion, we picked out plans for all skill levels. This is a great project to get your child involved in some woodworking. Be sure to follow all safety procedures when carrying out any of these plans.

Top 21 DIY Lemonade Stand Plans

1. lemonade stand plan by my outdoor plans.

First on our list is the Lemonade Stand Plan by My Outdoor Plans . There are a few things we love about this plan. The ability to customize the front to match the coloring and décor you are looking for is very appealing. In addition, we love that they put this lemonade stand on wheels. If you are going to spend the time putting this together, you may as well wheel it out on the weekends!

2. Lemonade Stand Plans With Roof by My Outdoor Plans

If you want to get a bit more involved than our first model, you may want to consider this Lemonade Stand Plan with a Roof by My Outdoor Plans. The plan for this lemonade stand is easy to follow and easy to customize to create the perfect fit for you and your family. We love that this model provides a bit of shade for those busy entrepreneurs. Again, this lemonade stand is on wheels to help you get it in out of the garage each time it’s needed.

3. Fence Picket Lemonade Stand by Ana White

Next on our list is the Fence Picket Lemonade Stand by Ana White . This adorable lemonade stand can be built for about $30. If you have some old pallets lying around, you may be able to do it for even less. The plan to set up this lemonade stand is clear, easy to follow, and should only take a little bit of time. Let the kids help with painting to give this lemonade stand an even more homemade feel.

4. Lemonade Stand by Skip To My Lou

This colorful Lemonade Stand by Skip To My Lou has some great features that are worth paying attention to regardless of the model that you choose to build. A little bit of chalk paint on the front makes this entirely customizable. Also, this stand folds up thanks to the hinges used to hold the legs in place. Low on space in the garage? This is the lemonade stand for you!

5. Crate Lemonade Stand by Fantabulosity

If you are looking for a quick and easy lemonade stand, this option from Fatabulosity would be a great choice. This tutorial is very easy to follow and has some great pictures along the way. The good news is that once you purchase the crates for the base, you can have this lemonade stand completed in a matter of minutes. This model is best suited for smaller children, but you could always add some crates to make it suitable for big kids as well.

6. Cabinet Lemonade Stand by Restless Risa

If you happen to have an old kitchen cabinet lying around, the Cabinet Lemonade Stand by Restless Risa is for you. With a quick coat of paint, a few scrap pieces of wood, and some accessories, your lemonade stand will be ready to go. This entire model costs less than $20 if you can find an old kitchen or bathroom cabinet to repurpose. The cabinet also doubles as some extra storage space when your lemonade stand is not in use.

7. Lemonade Stand by The Nerds Wife

If you need a plan for an easy lemonade stand with a recipe included, this is the place to go. The Lemonade Stand by The Nerd’s Wife is a straightforward model that also uses crates. Crates seem to be a common theme in the lemonade stand world, mostly because of their price and ease of use. The directions will clearly show you how to put this together and how to get this great yellow and white paint pattern to help your lemonade stand shine.

8. Crate Lemonade Stand by See Vanessa Craft

If you like the crate concept but want something a bit smaller, this option from See Vanessa Craft could be a good fit. You can have this stand up and running in a few short hours. The costs in this plan are also quite low; if you find some accessories around the house to add that would be even better!

9. Play Lemonade Stand by Jamie Costiglio

The Play Lemonade Stand by Jamie Costiglio is one of the most versatile designs you will find on this list. We love that you can customize this plan to be exactly what you need it to be. If you need a real lemonade stand or just a play one for the kid’s room, this is a great choice. The project is quick and easy to complete, and it is quite cost-effective as well.

10. Lemonade Stand With Wheels by Her Tool Belt

Up to this point, we have put together some very simple lemonade stands that require few supplies and just an hour or so of your time. This Lemonade Stand With Wheels by Her Tool Belt takes things to another level. This is a really professional and fun looking lemonade stand that has a ton of great features. The plan will take you step-by-step through the process, and if you have some skills in woodworking, then you will have no problem following along. Check out all the storage as well that this stand has to help you stay organized.

11. DIY Nightstand Lemonade Stand from Faithfully Gluten Free

Not only does this guide explain the ins and outs of building this lemonade stand, but you will also get a few recipes and even a recipe for chalk paint. This DIY Nightstand Lemonade stand is just simply an old nightstand that was repurposed. You can take a concept like this and turn it into whatever you need it to be. Since a nightstand is a bit on the small side for such a purpose, this particular lemonade stand is best suited for younger children.

12. DIY Roadside Lemonade Stand by This Charming Life

The DIY Roadside Lemonade Stand only costs you about $3 to build! You will not be able to purchase a ready-made lemonade stand for your child at anywhere near this price. The reason it is so inexpensive is that reclaimed wood was used. The wood on this lemonade stand gives it so much character, and it gives it that homemade, neighborhood feel that will be sure to boost sales.

13. Do It Yourself Lemonade Stand from Lowe’s

The DIY Lemonade Stand from Lowes is a great piece if you want something high quality and built to last. This is made with all brand new wood and painted to perfection. We love the shade that the top piece of this model provides. This particular lemonade stand will end up costing a bit more than some of the others on our list, simply because of the size and the use of brand new wood and materials. If you have a few young children, this is an excellent investment and will help keep them busy for hours.

14. Lemonade Stand Plan from This Old House

If you like to stick with the building experts when you head the DIY route, then we have found the plan for you. This Lemonade Stand Plan by This Old House comes complete with a video tutorial. You won’t have any trouble following the steps involved to get this lemonade stand up and working in just a few hours. We love that This Old House puts this plan together in a way that your children can help in the process.

15. Easy DIY Lemonade Stand by Rain On A Tin Roof

This Easy DIY Lemonade Stand by Rain On A Tin Roof is a quick weekend project that will leave your kids smiling. We love how simply this plan is laid out and the fact that even a novice woodworker could put this together for their kids. Add some bright paint and a pitcher of lemonade and nobody will ever be able to tell that you put this together for just a few dollars.

16. Low Effort Lemonade Stand by Building Strong

This Low Effort Lemonade Stand by Building Strong is exactly as it is titled, low effort. This plan uses fence boards and some plywood that would work even for the bigger kids. Don’t forget to put this lemonade stand on wheels as the fence boards make things slightly heavy to move around. This model even has a handle on it to help you pull it around a bit, smart idea!

17. Pallet Lemonade Stand by I’m The Boss Of Me

Last but certainly not least on our list is the Pallet Lemonade Stand by I’m The Boss of Me . Using pallets is a great way to keep the cost down on your lemonade stand. Just be sure to carefully sand and paint the pallet, so it is a bit more kid-friendly. Also, watch when you take a pallet apart that you don’t hurt yourself; those things can put up quite a fight.

18. Perfectly Portable Lemonade Stand by HGTV

From HGTV comes this easy-to-make lemonade stand that also has the added benefit of being portable! There are very few tools needed to make this stand, but you need four wooden crates, which you can get used or purchase new. You’ll create an attractive lemonade stand with a little white and yellow paint (and a couple of other steps)! Set it up when the sun’s out and, after dark, move it inside your garage for the next day’s sales. It’s a real back saver for busy parents!

19. Rolling Lemonade Stand from Projects with Jaimes

This attractive lemonade stand has casters, so you can roll it in place when the stand is open and roll it back home at night! The plans and instructions are available from Projects with Jaimes on his website and YouTube channel. You get a lot more help and advice on the YT channel, so we suggest you look at both while making this fantastic lemonade stand for your kids. If they’re older, you might also want to get them involved so they learn about how to handle tools.

20. Vintage Lemonade Stand From Phillip Miller Furniture

If a vintage-looking lemonade stand floats your proverbial boat, these plans from Phillip Miller Furniture will be perfect! While relatively easy to build, you’ll need a decent supply of tools and DIY skills to complete this project. The results should be fabulous and add a touch of class to your ordinary lemonade stand. The tool and materials list and excellent directions are on the company’s website, and they also have a video on YouTube to help you get the best results.

21. Easy DIY Lemonade Stand from Divine Lifestyle

One of the easiest DIY lemonade stand plans we’ve seen is this one from Divine Lifestyle. With two basic crates, a medium-sized board, and just a couple of tools, you’ll have an attractive lemonade stand that costs next to nothing. This would be a perfect project to make with your children since it’s easy and only takes a few steps. Chances are, you’ll be done in less than an hour, and the kids will be out front selling refreshing lemonade by the pitcher full!

Finding a free lemonade stand plan is not the hard part — the hard part is narrowing down which one you want to make! All of these plans have positives and negatives to them, but each one is more than capable of putting a smile on a child’s face. Just be sure to properly analyze your budget and your time commitment before starting any of these types of projects . Good luck and be sure to enjoy an ice-cold glass of lemonade!

Other fun projects to try:

  • Free DIY Deer Stand Plans You Can Build Today
  • Free DIY Nightstand Plans You Can Build Today

Featured Image Credit: marybettiniblank, Pixabay

Greg Iacono

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7 Business Strategy Lessons from a Lemonade Stand

business plan for a lemonade stand

Published: December 11, 2017

I spent last week in a tiny seaside village on the coast of Maine. I could probably sit for months on end at the beach, parked at the edge of the water, open book in my lap.

But kids can get a little antsy. So after a few days of the beach, my tween-age daughter and her friend made a pitcher of lemonade and set up a stand.

What I thought would occupy them for an afternoon turned out to deliver more than that. In fact, it turned out to serve up some interesting lessons on small-business marketing strategies. What follows are seven of those business strategy lessons, along with insights quoted directly from the entrepreneurs themselves.

1. Deliver the best product you can.

The kids started out selling better-quality lemonade they mixed from frozen concentrate. But when that ran out, they abruptly switched to some leftover powdered stuff with artificial sweetener scavenged from some forgotten corner of a kitchen cabinet.

Guess what happened? Sales—which had been brisk—floundered. The pair went back to their old recipe, this time adding slices of real lemon and crushed ice to help signal a product upgrade.

Small-business marketing strategy lesson: “The good stuff sells."

2. Location, location, location.

This real estate mantra applies to retailers, as well.

The pint-sized entrepreneurs originally set up in the town square. Business was okay, but they suspected that competition from the soda fountain across the street—which sells a killer Lime Rickey—might be depressing sales.

So they moved their setup to the head of the boardwalk leading over the dunes, and created their messaging around their unique value proposition, scrawling in marker on poster board: “Last stop before the beach!"

Small-business marketing strategy lesson: “People will buy if they walk by you and then start to worry that they might get thirsty on the beach."

3. Brand extensions can kill your brand.

If lemonade is selling like hotcakes, why not add… well, hotcakes? Or chocolate-chip cookies? And corn muffins? And why not sell dog treats to dogs?

Because you can easily dilute your brand as well as increase your overhead exponentially, and you might bankrupt your enterprise if you don't carefully manage the brand extension and market it sufficiently.

Communicate with your customers in the words and language they use to describe your products and services, not the words and language you use or prefer.

In other words, it can be a better business growth strategy to offer one great product and market it really well than haphazardly roll out a mish-mosh of things that drain resources and confuse your messaging without producing results.

Small-business marketing strategy lesson: “No one eats corn muffins with lemonade. It's just a bad idea."

4. Develop an integrated business growth strategy.

The kids rolled out multi-pronged approach, which included low-budget outdoor advertising (they taped creative to nearby telephone poles), display (they posted a notice on the town bulletin board), and word of mouth, which is always free.

“Tell your friends!" they said cheerfully to each customer. Meanwhile, a third friend rode her bike around the streets, shouting, “Lemonade by the beach! Lemonade by the beach! Get yours today!"

The kids could have rocked Twitter, Instagram and Facebook, too: Creating demand, and sharing news and updates—basic small-business strategy examples so many cash-starved companies understand. But these are kids, remember: I wasn't about to risk my iPhone getting dropped in the sand.

Small-business marketing strategy lesson: “You don't have to spend money on advertising to get customers."

5. Humanize your business.

The girls can sometimes be shy with strangers, but still they chatted up each customer who happened by, asking them how long they were in town for, where they were from, or whether they were having a nice time on vacation. In return, they shared a little of themselves, too.

They felt awkward at first, they said, but they made an effort to be personable and real. They revealed a little bit about the people and personalities running their small stand, allowing their customers to connect with them on a human level.

Small-business marketing strategy lesson: “It was weird at first, but it got easier as the day went on. Anyway, it was more fun talking to people than just standing there."

6. Speak the language of your customers.

The Maine village where we were attracts a lot of French-speaking Canadians. As it happens, my daughter's friend was born in Montreal and still speaks French with her parents at home. The pair would greet each would-be customer in both English (my kid) and French (the other kid), and then continue the conversation from there.

Literally, then, these two were able to speak the language of their customers. But the concept applies less literally to small-business marketing strategies, as well: Communicate with your customers in the words and language they use to describe your products and services, not the words and language you use or prefer.

For example: Is your company a telemarketing outsourcing company, or an outsourced call center? Knowing which makes a difference for both your marketing and search engine efforts.

Small-business marketing strategy lesson: “We got more customers because we could talk to everybody!"

7. Have an exit strategy—or not.

But at least know where you are going. I suppose each business owner makes a personal choice of how aggressively to prioritize a business growth strategy: Ultimately, it's a personal choice of whether to reinvest in the business and grow it, or to create more of an ongoing lifestyle enterprise that funds a solid living with the occasional extravagance. (Or, of course, something in the middle.)

By the end of the first day, the girls had earned $32 and (after paying their supplier who had fronted them the raw materials on credit—a.k.a. me) decided that the long-term growth option didn't interest them all that much. Instead, they decided to cash out right then and there, splitting the profits down the middle and blowing it all in a heady, single swoop at the local candy store.

They effectively dissolved a promising partnership—one which (you could argue) would have paid off consistently in the summers to come. But with waves to ride and sandcastles to build, the girls had other plans.

Small-business marketing strategy lesson: “That was fun. But it was a lot of work. I'm glad it's over."

A version of this article was originally published on July 19, 2010.

Photo: Getty Images

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Business Wire

HOUSTON--( BUSINESS WIRE )-- Lemonade Day , a national non-profit preparing youth for life through a unique experiential entrepreneurship program, celebrates November’s National Entrepreneurship Month by announcing its 2023 National Youth Entrepreneur of the Year: Duane Shaw, a 5 th grade Texas tycoon.

Lemonade Day’s newest talent takes the stage this month as we honor those business owners and daring innovators who remind us of the promise of the American Dream. Duane Shaw is one of 50,000 awe-inspiring children from across the country who have been empowered this year alone through the Lemonade Day program. A program where young business owners engage in an entrepreneurial journey and with the support of a guiding mentor, learn how to start, own, and operate their own business. Our youth businesses this year have collectively made over $12 million in profit, with kids donating over $6 million to charity and saving $5 million in the bank to invest in their futures.

A lemonade stand is not a new concept, but Lemonade Day’s approach is fresh and educational. “Lemonade Day is building courageous, resilient, can-do attitudes in the classroom, workplace, and beyond through entrepreneurial learning,” commented Nicole Cassier-Mason, Lemonade Day national CEO. “Our nationally renowned program builds confidence and instills growth mindsets that help youth, like Duane, become innovative leaders who are better prepared for life.”

Lemonade Day’s playbook unlocks youth potential and talent through opportunity creation. By learning how to run their own business – a lemonade stand – young children learn foundational life skills including business and financial literacy. Studies show that by introducing spending, saving, and budgeting to kids at a very young age are proven steps to help build a solid financial foundation. It allows children to ask questions and practice their skills in a low-risk environment. And because of the lack of financial and project-based education in school, 65% of parents take it upon themselves to teach their youngsters about earning and saving money.

Like Duane’s proud parents, Diana Shaw and Gracen Golden, who were in search of such a quality program. Their family hails from Fort Cavazos, Texas. Since 2010, First National Bank Texas has held the license to the Lemonade Day city franchise, empowering 32,121 youth with more than 1,500 businesses registered in operation. This year, Lemonade Day Fort Cavazos had 2,094 youth participate in the program. This is the third time one of their citizens has won the National Youth Entrepreneur of the Year contest, with titles in 2015 and 2018. “It is such a tremendous joy to watch each child blossom through the Lemonade Day program each year,” said Ally Torres-Olszynski, Assistant VP of Community Engagement at First National Bank. “The program teaches children lifelong skills and inspires them to dream big. We are proud to have Duane as the National Youth Entrepreneur of the Year, and we cannot wait to see his success in the future.”

Duane Shaw is the CEO of Lemon Squeezos and operates with the catchy slogan “All About the Squeeze”. As a second-year participant in the Lemonade Day Fort Cavazos program, Duane wanted to continue his entrepreneurial journey and expand his business, while raising money for a cause and gaining more confidence as a businessman. Through the process, he learned to set goals, develop a business plan to seek a micro loan, create lemonade products with great flavor profiles, and creatively market it to run a successful business. He demands high-quality products and services, and this included him also opening a mobile business. All of which led him to improve and expand his business by over 100%, something he credits to taking advantage of Lemonade Day’s workshops and contests where he honed his sales pitch, customer service, and marketing skills – and won local competitions as well. Bolstered by a new sense of confidence and a self-created rap video , his hard work paid off and his business generated $1,465 in total revenue. He paid back his investors with interest and profited $1,125, saved $500, and shared $300. He donated to Peaceable Kingdom in Killeen, Texas that impacts children with special needs and their families by providing resources and empowering experiences. Not only did he squeeze for business success but he squeezed for a purpose, and he likes to tell people.

What’s on the horizon for Duane? His entrepreneurial journey doesn’t end here. He is learning how to conserve his energy for school, work, and play. He plans to grow smart and expand his venture into a food and beverage truck, ultimately making his way into restaurants and vending machines. Duane is also working to publish a book. All with his parents in step with his work ethic and perseverance. “We have witnessed the dedication, hard work, and passion our son has poured into his entrepreneurial journey,” stated Diana Shaw and Gracen Golden, Duane’s proud parents . “From the early stages of brainstorming ideas to the late nights spent refining his business plan, we have seen his unwavering commitment to his vision. Duane’s Lemonade Day achievements not only brings us immense pride as parents but also serves as an inspiration to other young entrepreneurs. It demonstrates that with passion, hard work, and a strong support system, dreams can become a reality. We are excited to see what the future holds for our youth entrepreneur. We have no doubt that Duane will continue to make a positive impact in the business world and beyond.”

We agree! Watch Duane’s video here .

About Lemonade Day

Lemonade Day is a national non-profit organization dedicated to teaching youth important business, financial, character-building and life skills that are the key ingredients of entrepreneurship. Paving a pathway to self-actualization and transformative change, Lemonade Day’s experiential entrepreneurship program yields a burst of growth mindsets. Over 16 years, Lemonade Day has served over 1.5 million young children and grown to be licensed in 100+ markets across North America. Visit .

Nicole Cassier-Mason 713-828-9729 [email protected]

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Release Summary

10-Year Old Named National Youth Entrepreneur of the Year Lemonade Day Kid Takes Part in National Campaign to Give $6 Million to Charity

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