ideas for a party planning business

How to Start a Party Planning Business with Little to No Money

You envision a Gatsby-worthy celebration, a bash guests will be talking (and Instagramming) about for weeks. There will be plenty of cocktails, mocktails, sequins, and glitter. But there’s one little problem. You don’t have the money to pull off the party you picture.

It takes a leap of faith to start a party planning business , but it doesn’t have to take a ton of cash. Figure out what expenses are unavoidable up front, which ones you can save for later, and how much revenue you stand to bring in from ticket sales and more. Then, position your party planning business to entice potential partners and sponsors who can help you foot the bill.

Before you throw the first party in what will hopefully become a full-fledged business, here are the ground rules to starting a party planning business without a lot of cash.

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Come to terms with unavoidable party expenses

First, the reality: at minimum good party has entertainment, food and drinks, decor. All of these things cost money. You may also need capital to secure a venue and for certain small-business expenditures like insurance and licensure. 

Write down every expense you can think of and put them in order of priority. This will help you streamline and strike out any “nice to haves” you can add in later, once you start making real money.

In the initial planning stages, your party-planning budget might be half-baked , but even projections or estimations are better than nothing.

Write down realistic revenue projections

“Defining the value of your event means putting it into dollars and cents,” says Eventbrite Senior Technical Customer Success Manager Shirene Niksadat. Your revenue projections are your proofpoint that your party planning business will make money.

Will you be selling tickets? If so, how many do you think you can sell per event? Consider a pricing strategy that includes different types of tickets, such as early bird tickets, VIP tickets, and tickets to “after parties.” Using an event ticketing platform will give you easy access to your ticket revenue for each party you throw, and for your overall business.

Make sure you consider any other income streams your parties will bring in. For instance, will you be selling merchandise? Will there be a cash bar? Will you charge for food?

Make a pitch for initial funding

Once you know your numbers, you may realize you have tone down the level of Gatsby at your first party. Or — better idea — find investors to help you pay for it. These might include sponsors, partners, or your crazy rich aunt.

Regardless of who you are trying to convince, you’ll need some numbers to prove your idea — a comprehensive list of all your expenses, also known as a budget. Use facts and figures to convince investors that your first soirée has the chops to evolve into a full-fledged party planning business .

Crowdfunding might be another option for raising party funds. Crowdfunding also helps build event buzz — critical marketing in the early days of your party planning business.

Invest the revenue you have wisely

Play it right and you may only need to raise funds for your very first party. Then, reinvest the revenue you make from that event, in growing your party planning business to stretch every dollar further. 

Use your ticket revenue to:

• Pay vendor bills in a timely way :  Your catering and floral art can make or break your party. Keep your relationships with vendors in good standing by paying them on time.
• Put money into your marketing : Let more people know about your parties, and you sell more tickets. Sell more tickets, and you have more money to put into your marketing. It’s a virtuous cycle.
• Lock in the next event : Competition for venues can be intense. Use your earnings to put a down payment on your dream venue for next year so you can start party planning early.

Unlock the true potential of your party planning business

Never let a lack of cash flow squelch your party planning dreams. Your initial financial planning will pay off as you scale up your business to celebrate with more and more guests.

Budgeting is only one element of creating a comprehensive party planning business plan , by the way. To give your party planning the highest chances of success, without a big cash infusion, download The Event Business Plan to Launch, Grow, and Propel Your Event .

The Event Business Plan to Launch, Grow, and Propel Your Event

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about the author

Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. We empower creators of events of all shapes and sizes – from music festivals, experiential yoga, political rallies to gaming competitions –– by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world.

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General Tips , Your Event Career

11 Niche Ideas for An Event Planning Business

Are you thinking of starting your own event planning business this year? If so, you’re in luck! This is a great time to enter the industry, as the demand for event planners continues to grow (especially post-pandemic).

However, one of the biggest challenges new companies face is finding a niche market to focus on. But don’t worry – that’s where we come in!

In this blog post, we’ll share 11 niche ideas for event an planning business that are sure to help you stand out from the competition and attract more clients. So, read on and get inspired!

How Do I Make My Event Planning Business Stand Out?

As you launch your career in this lucrative industry, you’re probably wondering how you can promote your event planning business in a way that’s unique – especially when compared to other planners in your area. One of the biggest challenges you’ll face when starting your own business is making sure your company stands out from the competition. After all, there are plenty of other businesses out there that offer similar services.

This is where having a niche (or more than one) will not only come in handy… It could very well be your best friend!

What is a Niche in Event Planning?

So, first thing’s first: what exactly is  a “ niche “?

In the context of event planning, it simply refers to a specific market or audience that you target your services towards. For example, if you’re a planner who specializes in weddings, your niche would be couples getting married. Alternately, if you focus more on corporate events, your niche would be businesses holding meetings and conferences.

Why Event Planning Niches Are Important

There are several reasons why having a niche is important for aspiring event planners:

• Niches can help you stand out as an event planner. If you’re one of many planning experts competing for business in the same market, having a niche can help you stand out from the crowd and attract more clients.
• It allows you to focus your efforts. When you know exactly who your ideal client is, you can then tailor your marketing and messaging to appeal to them specifically. As a result, it’s much easier to attract new business and generate revenue.
• Having a niche can make you more money. Because you’re catering to a specific demographic, your services will likely be in higher demand – and as a result, you can charge more for them.

What  Is The Target Market for Event Planning?

Before you can identify a niche, you first need to understand your target market. Simply put, this refers to the group of people you’re trying to attract with your services. If you’ve never had to define your target market before, this blog article by Wix is sure to help!

In the world of professional event planning, there are two main types of target markets:  consumers  and  businesses . Consumers are people who hire planners to organize events, whereas businesses refer to companies that hold events. Within each group, there are several sub-groups, such as (but not limited to):

• Wedding planners – couples getting married
• Corporate event planners – businesses holding meetings and conferences
• Social event planners – birthday parties, baby showers, etc.
• Celebrity/lifestyle event planners – red carpet events, award shows, etc.
• Event planners for special needs – weddings or other events for people with disabilities
• Event planners for trade shows – companies that organize trade shows and conferences
• Meeting planners – businesses that need a planner to help them with their meeting or conference planning

As you can see, there are many different types of event planning niches to choose from… And we haven’t even scratched the surface yet! So, no matter what your interests or skills are, there’s sure to be a niche out there for you!

11 Niche Ideas for an Event Planning Business That We Swear By

Now that you understand who your target market is, it’s time to brainstorm some potential event planning niches for your company. Here are 11 awesome ideas to get you started…

1. Wedding Planning

The wedding industry is expected to be BOOMING in 2022, with an estimated $72.02 billion spent on weddings! That’s a lot of money up for grabs. So, if you’re looking to specialize in a particular type of event, wedding planning is definitely a great option.

Plus, there are tons of different types of weddings to choose from: elopements, LGBTQ+ weddings, micro weddings, hybrid weddings, beach weddings, barn weddings… the list goes on and on! If you’re creative and have an eye for detail, wedding planning could be the perfect niche for your event planning business.

Interested in becoming a globally-recognized International Wedding Planning Professional™ (IWPP®) in as little as 3-6 months? Learn all about QC Event School ‘s self-paced, online Wedding Planning Course and enroll today!

2. destination wedding planning.

Destination weddings are becoming increasingly popular, with couples choosing to get married in exotic locations all over the world. If you’re passionate about travel and have a knack for event planning, destination wedding planning can be the very niche that’ll take your business to the next level!

The great thing about this particular niche is that it offers plenty of room for you to get creative. For instance, you can specialize in:

• Finding venues
• Coordinating transportation
• Arranging catering
• Booking hotels, etc.

Thus, if you’re searching for ideas for an event planning business and want to do something a little different than the average planner, destination wedding planning is definitely worth considering.

Guess what? QC also offers a specialized course entirely dedicated to destination wedding planning! Learn all it about here !

3. private event planning.

Do you have a knack for event planning, but don’t want to deal with the hassle of weddings? Then private event planning might be right up your alley – and make the perfect niche for your business!

Private events can include anything from birthday parties and baby showers, to anniversaries and retirement celebrations. And since these types of events usually only involve close friends and/or family members, you can afford to be a little more selective with your client base. This means that you can charge higher rates while still maintaining a manageable workload!

Plus, there are tons of different ways to specialize in private event planning. You could focus on corporate events, social events, or even special needs events. The sky’s the limit!

Learn more about QC Event School’s Event Planning certification course and International Event Planning Professional™ (IEPP™) designation here !

4. Luxury Wedding and Event Planning

If you’re looking to target high-end clients, luxury wedding and event planning is a great niche to consider. This area of the industry requires a lot of attention to detail, as well as an understanding of the latest trends in fashion, event decor, and catering.

As a luxury planner, you can expect to charge higher rates than the average planner. However, with those rates comes the promise of exclusive events for wealthy clients who are looking for the BEST of the best. So, if you have a knack for luxury and want to work with affluent people, this could be the perfect way to make your business one of a kind – and super popular!

Become a luxury planning specialist in less than 6 months by training at home with QC’s Luxury Wedding & Event Planning Course !

5. corporate event planning.

If you’re someone who loves a good challenge, then corporate event planning could be the perfect niche for your business. This area of event planning can be extremely demanding, as planners are often tasked with putting on events that range from small meetings to large-scale conferences. Sometimes, you’ll even be tasked with organizing multiple functions at the same time.

But don’t let that scare you! Corporate event planning is also extremely rewarding, especially as you gain experience working with big brands. In fact, many companies are willing to pay top dollar for planners who know how to handle complex logistics and deliver a memorable event experience.

So, if you’re looking for an exciting way to take your business to the next level and stand out as an event planner, consider specializing in corporate event planning. You won’t regret it!

QC Event School offers a comprehensive Corporate Event Planning certification course that’ll help you get started. Enroll today and become a certified International Corporate Event Planning Professional™ ( ICPP®)  in just a few short months!

6. event decorating.

It’s a common misconception that all event planners are naturally event decorators, too. But in reality, this is a skill that not everyone possesses. As such, if you’re interested in styling events (in addition to organizing them), and you think you have what it takes to make things look picture-perfect, then event decorating will be a match made in heaven for your business!

Event decorating can involve anything from selecting table linens and centerpieces, to arranging flowers and decorative pieces. As more and more planners enter the market, it’s becoming increasingly important to have an eye-catching style that sets you apart from the rest. Plus, this extra skill will eliminate the need for clients to outsource a separate vendor for their event decorating needs – which means more money in your pocket!

Seriously, if you’re looking for a way to make your business stand out, consider specializing in event decorating.

Add to your qualifications and become an International Event Decorating Professional™ ( IEDP™)  by enrolling in QC’s self-paced, online Event Decor Course today!

7. Floral Designing

Flowers are an essential part of any event, and as such, it’s no surprise that floral design is one of the most popular specialties in event planning. After all, who doesn’t love a beautiful bouquet or arrangement to brighten up their celebration? Not to mention, this niche pairs perfectly with event decorating!

As a graduate of QC Event School’s Floral Design Course, you’ll officially be an International Floral Design Professional ( IFDP). Your focus will be on creating fresh flower arrangements for events. This particular specialization also involves working with clients to come up with unique ideas, sourcing flowers from local markets, and assembling arrangements at the venue itself. It’ll also be your responsibility to incorporate flowers into preexisting decor schemes, as well as selecting flowers that are in season and within budget.

Learn more about QC’s Floral Design Course here !

8. virtual event and wedding planning.

Over the course of the pandemic, in-person gatherings and celebrations were temporarily paused. In their place, and in order to continue special occasions as planned, people instead turned to virtual events instead. This is a trend that is only going to continue, as people become more and more comfortable with the idea of hosting and participating in online events.

Virtual planning services allow you to work with clients all over the world, without ever having to leave your home office. In fact, many brides are now choosing to plan their entire weddings online, from start to finish. And since most couples already have a general idea of what they want their big day to look like, your job as a virtual planner will be to help them bring their vision to life by sourcing vendors and creating a timeline that outlines all the necessary steps involved in putting together a successful event.

Although virtual events have become extremely popular over the past two years, not all planners offer this kind of service. Thus, you can potentially curb the market in your area, as well as open up your business to a GLOBAL audience!

Become a master of virtual event planning in less than a month by taking QC Event School’s Virtual Events Training one-unit mini course !

9. festival and live event planning.

Festivals and live events have become a staple in today’s society. From music festivals to foodie fests, there’s something for everyone out there! Not to mention, as the pandemic comes to an end, the demand for these types of events is going to hit a drastic spike.

This means that if you’re an event planner who loves all things creative and unique, this niche is definitely for you!

Your main focus as a festival or live event planner will be on putting together large-scale celebrations that appeal to a wide range of people. This could involve anything from selecting the perfect location and booking bands and vendors, to creating marketing materials and overseeing logistics on the day of the event.

Plus, with festivals gaining even more popularity every single year, there’s plenty of opportunity to get crafty and come up with fresh, original ideas that have never been done before!

Enroll in QC’s Festivals and Live Events Workshop and earn your International Festivals and Live Events Planning Professional™ ( IFLP®)  certification + designation!

10. Travel and Tourism

As an event planner, you have the unique opportunity to help people create unforgettable memories. What could be more memorable than planning a vacation or special trip?

Travel and tourism events are becoming increasingly popular, and are expected to make a comeback in 2022, as more and more people are looking to explore new destinations and try out different activities. Whether it’s a wine-tasting tour in Italy or a safari excursion in Africa, there’s definitely no shortage of interesting ideas when it comes to travel and tourism events!

Your job as an event planner in this niche will be to work with clients to come up with a concept for their trip, source vendors, create a budget, and oversee all the details leading up to the big day. Plus, since you’ll already have knowledge about the different destinations and activities available, you’ll be in a great position to help your clients choose the perfect trip for them!

If this sounds like something you’re interested in, consider taking QC’s Travel and Tourism Course . In just 3-6 months, you’ll learn everything you need to know to become a certified International Travel and Tourism Consultant (ITTC™) !

11. promotional event planning.

We’d be seriously dropping the ball if we didn’t include promotional planning in our list of event planning niches! After all, promotional events are a great way to market your own business – and as a professional planner, you have the perfect skill-set required to put together successful ones for others, too!

A promotional event could be anything from a grand opening party to a product launch celebration. The key is to create an experience that will leave a lasting impression on attendees. This can involve anything from creative decor and staging, to interactive activities and delicious food and drinks.

Furthermore, with so many businesses vying for attention these days, it’s more important than ever to help them stand out from the competition (as you well know by now). A well-executed promotional event is the perfect way to do just that – and it means that there’ll  never  be a shortage of clients looking to book you and benefit from your expertise!

If you’re interested in learning more about this niche, consider taking QC’s Promotional Event Planning Course , and add the title of  Promotional Events Specialist  to your resume!

Food for thought.

We hope that this article has given you some ideas for different event planning niches you can explore for your business this year. Remember: the key is to find a niche that you’re passionate about and that aligns with your skills and experience. So, get creative, do your research, and most importantly, have fun!

If you’re still not sure which niche is right for you, or if you want to learn more about any of the certification programs mentioned in this article, don’t hesitate to reach out to our amazing Student Support Team . They’re always happy to help!

Thank you for reading! 🙂

Set your event planning business up for success by starting your career as an internationally-certified industry expert. Enroll with QC Event School today and launch your company in less than 6 months!

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BUSINESS STRATEGIES

How to create a party planning business plan

• Nirit Braun

When you're kicking off your own party planning business, having a rock-solid business plan is like throwing the perfect event—it's essential. Your business plan isn't just a bunch of fancy words; it's your go-to playbook for making your party planning business a smashing success. This document spells out your goals, your game plan and how you'll keep the cash flowing. Keep reading to learn how to create a solid plan when starting a business in the event planning industry.

Ready to get the party started? Use Wix to make a website for your business.

Why create a party planning business plan?

Creating a comprehensive and clear party planning business plan provides a structured foundation for your business. It your party planning venture structure and direction by spelling out your mission, goals and target audience (among other details).

Secondly, a well-crafted business plan serves as a crucial tool for attracting investors and raising money for your business . Potential investors and lenders often require a business plan to evaluate your business's potential for success. A well-crafted plan not only shows you've got the chops for party planning but also boosts your credibility, making it easier to secure financial support.

Furthermore, a business plan plays a pivotal role in establishing a professional online presence. As part of the plan, you'll outline steps for getting your brand out there, including creating a business website that showcases your expertise, client testimonials and more.

Finally, a business plan is your tool for facing unexpected challenges. Through thorough market research and competitor analysis, you'll spot potential obstacles and develop contingency plans. This proactive approach gives your party planning business a competitive edge in the event coordination industry.

Executive summary

Company and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary of a party planning business plan provides a concise overview of the entire plan. It encapsulates the business's mission, target market, range of services, competitive edge and financial projections. This section serves as a snapshot for potential investors and stakeholders, offering a preview of the comprehensive details to come.

To write a clear executive summary for a party planning business, emphasize your unique approach, the types of events you specialize in and your commitment to delivering unforgettable experiences.

Here's an example: “Celebration Haven is a visionary party-planning company dedicated to crafting extraordinary events that leave lasting impressions. With an eye for detail and a passion for creativity, we curate bespoke celebrations for various occasions. Our projected growth anticipates a 30% increase in bookings within the first year as we establish ourselves as a reliable source for exceptional event planning.”

02. Company and domain names

Naming a business is an essential step in the process of making a party planning business plan. A corresponding domain name reinforces our brand and ensures easy online access for potential clients. Consider using a business name generator to find the right name for your business. Once you’ve landed on a small business name , follow the steps for registering your business .

03. Market analysis and research

You should conduct comprehensive market research to identify the demographics and events most in need of expert party planning. Understanding your target audience's preferences and needs can then inform your marketing strategies and business planning. Analyze local and national party planning companies to identify market gaps and opportunities. This analysis can then be used to guide your strategy and service offerings.

04. Operations plan

Consider the following components as part of your operations strategy:

Location: Determine whether you'll operate locally, regionally or virtually. The location affects your reach and the types of events you can cater to.

Equipment: Outline the equipment needed for various event types, such as décor, lighting and audiovisual equipment. Maintain a network of trusted vendors and suppliers.

Staffing: Define the number of event planners and assistants required based on the scope and scale of events. Specify roles and responsibilities to ensure seamless event execution.

05. Marketing and advertising plan

Think about which popular marketing and advertising strategies might work best for your party planning business and then incorporate them into your specific business plan. Some possible examples include:

Event showcases: Host showcases to demonstrate your expertise and creativity to potential clients. Invite them to experience your unique approach firsthand.

Online presence: A professionally designed website will showcase your portfolio, testimonials and event photos. Utilize social media platforms to engage with potential clients and share event insights.

Networking: Collaborate with venues, caterers and other event vendors to create a strong network. Positive collaborations can lead to referrals and a broader client base.

Need a hand with your branding? Use Wix’s logo maker to create a logo for your business.

06. Financial plan

The financial plan section should include the following components:

Startup costs: Estimate expenses for equipment, marketing materials, insurance and initial event showcases. Plan for an initial investment of $20,000.

Revenue projections: Base revenue projections on the number of events and your competitive pricing. Aim for steady growth, targeting a revenue increase of 20% annually.

Funding: Consider self-funding, personal savings or a small business loan to secure the necessary funds for startup and initial operations.

Profitability timeline: With effective marketing and efficient event execution, anticipate reaching profitability within the first 12 to 18 months.

Party planning business plan example: Dreamy Occassions Events

Part 1: executive summary.

Dreamy Occasions Events is committed to crafting unforgettable events that reflect the dreams and visions of our clients. With a passion for creativity and attention to detail, we offer a range of personalized party planning services. Our projected growth anticipates a 25% increase in bookings within the first year as we establish ourselves as a reputable source for exceptional event planning.

Part 2: Company and domain names

Company name: Dreamy Occasions Events

Domain name: www.dreamyoccasionsevents.com

Our company name, "Dreamy Occasions Events," embodies our dedication to transforming dreams into reality through seamless event planning. The corresponding domain name reinforces our brand identity and ensures easy online access for potential clients.

Part 3: market analysis and research

Target market: Our research highlights the demand for creative and personalized event planning services for weddings, birthdays and corporate events. We will focus on serving clients who seek unique and tailored event experiences.

Competitor analysis: Through competitive analysis, we have identified opportunities to stand out by offering comprehensive event planning packages and innovative design concepts. This analysis will guide our marketing strategies and service differentiation.

Part 4: operations plan

Location: While based in Atlanta, we are open to planning events across Georgia, allowing us to cater to a diverse clientele.

Premises and equipment: We will establish partnerships with trusted vendors for décor, catering and audiovisual needs. Maintaining relationships with reliable vendors will ensure successful event execution.

Staffing: Our team will comprise experienced event planners, designers and assistants, chosen for their creativity, professionalism and dedication to creating extraordinary experiences.

Part 5: marketing and advertising plan

Event showcases: We will organize exclusive event showcases to provide potential clients with a firsthand experience of our creativity and attention to detail.

Online presence : Our website will showcase our portfolio, testimonials and event photos. Social media platforms will be used to engage with potential clients, share insights and build a community.

Networking: Collaborations with venues, caterers and local businesses will strengthen our network and foster referral opportunities.

Part 6: financial plan

Startup costs: Initial expenses will cover equipment, marketing materials, insurance and event showcases. We anticipate an initial investment of $25,000.

Revenue projections: Revenue will be based on the number of events and competitive pricing. We aim for consistent growth, targeting a 20% increase in revenue annually.

Funding: We plan to secure funding through a combination of personal savings, family contributions and a small business loan.

Profitability timeline: With effective marketing strategies and successful event execution, we anticipate reaching profitability within the first 12 to 18 months.

Related reading

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How to start an online business

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How to start a fitness clothing line

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How to Start a Party Planning Business

Last Updated: April 24, 2022 Approved

This article was co-authored by Rachel Weinshanker . Rachel Weinshanker is a Certified Event and Wedding Planner and the Owner of San Diego Life Events, an award-winning wedding and event planning business based in San Diego, California. Rachel has over eight years of event planning experience, and her work has been featured in many notable publications. San Diego Life Events has been awarded the Wedding Wire Couple's Choice Award in 2018, 2019, and 2020. Rachel is a graduate from San Diego State University. There are 15 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 15 testimonials and 83% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 236,142 times.

A party planning business can be a fulfilling and profitable opportunity for someone who is social, organized, detail-oriented, and has a flair for entertaining and coordinating events. Unlike other startups, a party planning business does not require much capital or dedicated space. However, figuring out how to start a party planning business does require some basic steps that are similar to all home based ventures, as well as those that are unique to the field.

Starting Out

• Search online and use the U.S. Patent and Trademark Office's trademark search tool (or your country's equivalent) to check potential names against existing trademarks. [1] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
• You will may need to register your company as a "Doing Business As" name with your state or county government. Consult local business laws to find out. [2] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

• Double-check with your state and local government before you start doing any business. You could run into legal trouble if you aren’t properly registered. [3] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

• You may choose to rent out a permanent office space or a temporary meeting room when seeing clients.
• Many professionals who work from home see clients in public spaces, such as a coffee shop or restaurant. [4] X Research source

• Early on, take as many jobs as you can. This will help you establish a reputation as a great planner, which is a great way to set yourself apart!

• Look at how your competition prices their services to get a good sense for the range in your area.
• How much experience do you have? A planner with previous professional party planning experience will command a higher rate than an unseasoned planner.
• To attract clients, you may have to start out low and gradually raise your prices over time as you gain a positive reputation.
• Most planners will charge a 15% commission per vendor. For example, if you find and hire the florist, you could charge 15% of their cost as a fee. [5] X Research source

• This is especially important when planning outdoor events. Always have a backup plan for inclement weather!

Making a Plan for Your Business

• The two most popular types of party planner are corporate and social. Corporate party planners organize events for companies, while social planners focus on weddings, birthday parties, etc.
• Many party planners pick a niche based on what they enjoy the most. This can be a specific type of event or a unique style you offer.
• Most party planners either focus exclusively on children’s parties or only offer services for adult parties. [7] X Research source

• Study your local competition. If there’s something you can do that they can’t, you can gain a big competitive advantage!
• Establish relationships with local caterers, suppliers, entertainers, and venue owners. It will be your job to organize and coordinate these disparate elements to create a memorable event.

• Using your market research, determine the rates you will charge for your services. Don’t undercharge, but aim to set competitive rates. [13] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
• Estimate your startup costs and secure funding. If you can’t fund the business yourself, you may need to take out a small loan or find investors. [14] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

Growing Your Business

• Make sure your website is aesthetically pleasing and easy to navigate. Try to have your company's name and contact information written clearly on each page.
• Create flyers that show off your graphic design skills. Distribute them door to door and ask local businesses to display them on their corkboard.
• Tell family and friends about your new business and ask you to recommend you to anyone they know who is looking for a party planner.

• Actively and directly engaging with customers will show them that you care. Respond to folks when they comment on your posts or ask questions.
• Use hashtags to target specific areas or holidays. For example, if you want to advertise your services for a Halloween party in Chicago, you could use #HalloweenCHI.
• Showcase your talents by uploading photos and videos of successful parties you have planned. Be sure to always obtain express written permission from your clients if they are featured in them.

• Register (or claim) your accounts on the applicable review sites that people use in your area.
• Address any concerns or negative reviews honestly and maturely. Remember, these posts may be a first impression for potential future clients.

• Always be on the lookout to make contact with new vendors the area. You never know when a client may request a specific type of food or performer.
• Attend event planning trade shows to meet other planners and service providers.
• Trade shows are also an opportunity to learn about new trends and developments in the industry.

Expert Q&A

Video . By using this service, some information may be shared with YouTube.

• While most party planners handle administrative duties themselves, if your business takes off you may choose to hire an assistant. Even though event planning is an extremely low-risk job, you will likely need to purchase workers' compensation insurance. Check your local laws. [15] X Research source Thanks Helpful 0 Not Helpful 0
• Make sure to have some experience planning parties casually before you commit to starting a business. Not everyone is suited for this surprisingly stressful occupation. Unless you're very talented, it can be difficult to make party planning a career. Know what you're getting into before investing the time and money to create a company. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ https://www.sba.gov/content/how-name-business
• ↑ https://www.sba.gov/content/register-your-fictitious-or-doing-business-dba-name
• ↑ https://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/obtain-business-licenses-
• ↑ http://www.businessknowhow.com/homeoffice/clientmeetings.htm
• ↑ http://www.entrepreneur.com/article/233684
• ↑ Christina Millikin. Professional Event Planner. Expert Interview. 11 February 2020.
• ↑ http://www.entrepreneur.com/article/37892
• ↑ http://www.besthospitalitydegrees.com/faq/what-kind-of-degree-is-helpful-to-become-an-event-planner
• ↑ http://www.mpiweb.org/ProfessionalDevelopment
• ↑ http://learningpath.org/articles/Becoming_a_Party_Planner_Job_Description_Salary_Information.html
• ↑ https://www.sba.gov/content/what-state-licenses-and-permits-does-your-business-need
• ↑ https://www.sba.gov/content/company-description
• ↑ https://www.sba.gov/content/market-analysis
• ↑ https://www.sba.gov/content/funding-request
• ↑ http://www.entrepreneur.com/article/79594

About This Article

To start a party planning business, start by figuring out what kind of clients and events you’d like to focus on. Additionally, do some research on the party planning industry where you live so you can think about how to set yourself apart. Next, write a business plan detailing exactly what niche you plan to fill and how you plan to accomplish this. Then, pick an unambiguous name for your business that lets potential clients know exactly what type of services you provide. You'll also want to check your state's laws to find out if you need to register your business. To learn how to market your new business on social media sites, keep reading! Did this summary help you? Yes No

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Small Business Trends

How to start a party planning business.

Starting an event planning business can be an exciting and rewarding endeavor. In this article, we’ll walk you through the ins and outs of how to start a party planning business, ensuring you’re equipped with the knowledge and insights to become a successful party planner. Whether it’s the allure of the industry’s profitability, the evolving dynamics of event planning, or the niche specifics like wedding planning, we’ve covered it all for you. 

Why Start a Party Planning Business?

The journey to start a successful event planning business comes with its share of perks. Not only do you get the opportunity to showcase your creativity and organizational skills, but there’s a substantial market out there ready to be tapped.

In 2022, the US party and event planning service market bounced back valiantly, boasting a size of $3.2 billion. Following a few challenging years with an annualized dip of -9.1% from 2016 to 2021, the industry regained momentum with a growth of 4% by the start of 2022, making it again one of the top service business ideas for aspiring entrepreneurs. This resurgence signals a shift, with corporate events, holiday parties, and professional social occasions, like company picnics, emerging as the frontrunners for potential growth.

Diving into this business now can offer you a chance to ride this wave of recovery, as many sectors are actively looking to revitalize their event calendars. You get to play a part in creating memorable experiences and helping people reconnect in delightful settings.

The Event Planning Industry Today

Getting a clear picture of the current industry landscape is vital before you roll up your sleeves and immerse yourself in the events industry. Recent shifts and developments have reshaped how the industry operates in recent years.

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Technology, for one, has significantly influenced the industry. From virtual event platforms to sophisticated event management software, embracing technology can give your business a competitive edge. Moreover, consumer demands constantly evolve, with a notable inclination towards personalized and unique experiences. The contemporary clientele seeks more than just an event; they crave an experience that resonates with them personally.

Furthermore, significant global events have urged businesses to rethink their strategies. Flexibility and innovation have become the keystones for survival and growth. Keeping a pulse on these trends and adapting your business model can pave the way for a successful and sustainable event planning service.

What Does an Event Planning Company Do?

If you’ve ever been to a seamless event and marveled at how everything just seemed to fall into place, you’ve probably experienced the work of a skilled event planner. But what do these wizards behind the curtains do? Let’s peel back those curtains and uncover the myriad of roles and responsibilities an event planning business typically handles.

From Vision to Reality

At its core, an event planning company is responsible for turning a vision into a tangible reality. This means they’ll tackle everything from the nitty-gritty details to the grander aspects of an event. The planner works closely with clients to understand their requirements and preferences, drawing up an actionable plan to ensure everything proceeds without a hitch.

The Intricacies of Planning and Coordination

While the word ‘party’ sounds like all fun and games, a lot of groundwork goes into it. This includes budgeting, selecting the venue, arranging for equipment, coordinating with various vendors, managing invites and RSVPs, and ensuring proper transportation and accommodations for guests if needed.

Execution – The Final Countdown

On the day of the event, an event planner morphs into a maestro, orchestrating every detail. They ensure everything is set up as planned, resolve any last-minute hiccups, manage the event schedule, and ensure guests have a pleasant experience.

Types of Events An Event Planner May Handle

An event planner’s role is varied, but their skill set is transferable across various event types. Let’s delve into some of the most common events they handle:

Corporate Events

These are often large-scale events organized by businesses for their employees, stakeholders, or clients. It could be product launches, conferences, workshops, or team-building retreats. Each comes with its own set of requirements, from professional settings to interactive activities, and an event planner ensures the event aligns with the company’s goals and brand image.

Arguably one of the most significant events in a person’s life, weddings require meticulous planning. From venue selection to décor, catering, entertainment, and coordinating ceremonies, an event planner makes the special day truly memorable for the couple and their guests.

Birthday Parties

Birthday parties are joyous occasions, whether a child’s first birthday or a grandparent’s milestone celebration. Planners help with theme selection, activities, food, and ensuring the birthday person is the center of attention.

Holiday Celebrations

Holiday events have a unique charm, from planning a business holiday party to vibrant New Year’s Eve bashes. An event planner can craft experiences centered around the holiday’s theme, ensuring everyone soaks in the festive spirit. For example, a Christmas party may feature a Santa for hire , while New Year’s Eve bashes may include live music late into the evening.

Charity Galas and Fundraisers

These events are increasingly popular and require a balance of entertainment and a deeper purpose. Planners ensure the event entertains, effectively conveys the cause, and encourages donations or support.

Specific Tasks Handled by an Event Planning Company

The beauty of an event often lies in its details. Behind every successful event, there’s a plethora of tasks that an event planning company takes on to ensure everything is just right. While we’ve touched on what event planners do broadly, let’s take a closer look at some of the specific roles they manage on a day-to-day basis:

Booking Venues

Finding the perfect backdrop for an event is crucial. Event planners:

• Scout potential venues based on client preferences and event requirements.
• Negotiate prices to fit within budgets.
• Handle contracts, including terms for cancellations or changes.
• Ensure the venue complies with health and safety regulations.
• Coordinate logistics like parking, accessibility, and event flow within the venue.

Arranging for Catering

Good food can elevate the event experience.

• Work closely with clients to finalize the menu, taking into account dietary restrictions and preferences.
• Source reliable catering services known for quality.
• Handle tastings to finalize dishes.
• Ensure timely food service during the event.

Managing Invitations and RSVPs

Proper communication sets the tone for an event. Planners:

• Design and order invitations aligned with the event’s theme.
• Manage mailing or e-invitations to the guest list.
• Handle RSVPs, keeping track of attendees.
• Make provisions for special requests or requirements from guests.

Coordinating Entertainment and Activities

Ensuring guests are engaged and entertained is vital. To achieve this, planners:

• Source entertainers or hosts, be it a DJ, a band, or a keynote speaker.
• Arrange for technical equipment like microphones, speakers, or projectors.
• Plan activities, games, or workshops that align with the event’s objective.
• Manage event schedules to ensure timely transitions between segments.

Handling Decorations and Themes

The visual appeal sets the mood. In this regard, event planners:

• Collaborate with clients to decide on a theme or aesthetic.
• Source decorations that resonate with the chosen theme.
• Collaborate with decorators or florists to bring the vision to life.
• Ensure timely setup and teardown, keeping the venue’s policies in mind.

Budgeting and Finance Management

A crucial behind-the-scenes task, planners:

• Create a comprehensive budget outline based on client inputs.
• Monitor expenses, ensuring they stay within allocated budgets.
• Handle payments to vendors, venues, and service providers.
• Provide financial summaries post-event for transparency.

Unraveling the magic of a memorable event means diving deep into these intricate tasks. When thoughtfully managed, each detail culminates in an experience that leaves an indelible mark on the attendees.

Key Steps to Start Your Own Event Planning Business

Venturing into the event planning business? Beyond the glitz and glamour of the events themselves, there’s a structured approach to planning events and setting up a successful business in this space. Here are some foundational steps for how to start a business in this exciting industry :

Market Research Local Event Planning Services

Before you dive into the event planning business, you’ll want a lay of the land. Here’s how you go about it:

• Identify your competitors: Look for other event planning companies in your area. Understand their strengths, offerings, and pricing structures.
• Understand your target audience: Are you focusing on corporate events, weddings, or private parties? Understanding your niche will help in tailoring your services.
• Gather feedback: Speak to friends, family, or potential clients to understand what they look for in an event planner. Their insights can help shape your business.
• Analyze trends: Stay updated with the latest in event themes, technologies, and preferences. This ensures your services remain current and in demand.

Crafting Your Event Planning Business Plan

Every successful venture starts with a robust hires . Here’s what yours should include:

• Mission Statement: Define what your business stands for and what you hope to achieve .
• Services Offered: Detail out the range of services you’ll provide, from end-to-end planning to specific tasks like catering or décor.
• Pricing Structure: Decide on your pricing. Will you charge a flat fee, a percentage of the event budget, or hourly rates?
• Marketing and Promotion: Outline strategies to promote your business, be it through social media, word-of-mouth, or partnerships.

Registering Your Business and Legal Requirements

It’s not just about planning parties; you’ll need to ensure your business is above board:

• Choose a Business Structure: Will you operate as a sole proprietor, partnership, LLC, or a corporation? Each has its tax and liability implications.
• Register Your Business: Register your business with the appropriate governmental bodies depending on your locale.
• Licenses and Permits: Research and obtain any necessary licenses or permits. Some locations may require special permits for public events or large gatherings.
• Insurance: Consider getting business insurance. Given the nature of events, liability insurance can be a lifesaver in case of unforeseen issues.

Financing Your Party Planning Business

Even event planning service requires some initial capital:

• Startup Costs: Calculate costs for setting up your office, marketing materials, a website, and any initial hires .
• Secure Funding: Depending on your needs, you could self-fund, take a business loan, or look for investors.
• Maintain a Budget: Especially in the early days, track your expenses and income meticulously. This not only helps in managing cash flow but also in future financial planning.

How to Become a Successful Party Planner

So, you’ve set the stage with your event planning business. Now, how do you ensure that your venture not only survives but thrives? Let’s delve into some crucial event planning service tips and practices that can pave the way for your success.

Essential Tools and Software

In the digital age, leveraging technology can make all the difference:

• Event Management Software: Invest in software that helps you manage every aspect of an event, from budgeting to scheduling and vendor management.
• Design Tools: Platforms like Canva or Adobe Suite can be handy for creating promotional materials, designing invitations, or presenting event mock-ups to clients.
• Communication Tools: Apps like Slack or WhatsApp Business can streamline communication with clients and vendors. Moreover, video conferencing tools like Zoom or Microsoft Teams are invaluable for remote consultations.
• Feedback and Survey Platforms: Use tools like SurveyMonkey or Google Forms to collect feedback post-event. It’s a goldmine for improvement!

Networking and Partnerships

Your network is your net worth, especially in the event planning service industry:

• Attend Industry Events: These can be conferences, workshops, or seminars. It’s a fantastic way to meet potential clients, vendors, or even competitors.
• Forge Strategic Partnerships: Partner with related businesses like catering companies, décor agencies, or venues. Mutual referrals can significantly boost clientele.
• Join Associations: Consider memberships in event planning associations or groups. They often offer training, resources, and networking opportunities.

Marketing and Social Media

Visibility is key in the event planning industry:

• Build a Stellar Website: Ensure it showcases your portfolio, client testimonials, and services. An integrated blog can also boost SEO and provide value to visitors.
• Leverage Social Media: Platforms like Instagram and Pinterest are visual-heavy and perfect for showcasing your events. Regular posts, stories, and reels can help engage a wider audience.
• Engage in Content Marketing: Share articles, videos, or infographics related to event planning. It positions you as an expert in your field.

Building Client Satisfaction and Repeat Business

Happy clients are your business’s best promoters:

• Over-communicate: Ensure your clients are always in the loop. Regular check-ins and updates can instill confidence.
• Go the Extra Mile: Little gestures, like sending a thank-you note post-event or giving a small gift, can leave a lasting impression.
• Seek Feedback: Post-event, actively ask for feedback. This shows clients you value their opinion and are keen on improving.
• Loyalty Programs: Consider offering discounts or added services for repeat clients. It encourages them to come back and can also lead to referrals.

Required Skills and Qualifications for a Professional Event Planner

The exhilarating event planning industry demands a unique mix of skills. Here’s what you need to have in your toolkit, both in terms of soft skills and formal qualifications, to shine in this industry:

Communication Skills

In event planning, communication is the bedrock of success:

• Clarity and Precision: Clear communication prevents mishaps, whether it’s understanding client requirements or conveying those to vendors.
• Listening Skills: Paying attention to the needs and feedback of clients, vendors, and team members ensures that everyone is on the same page.
• Negotiation Abilities: Event planners often juggle budgets, and negotiating with suppliers or venues can ensure top-notch services without breaking the bank.

Time Management

Every event is bound by time, making this skill crucial:

• Prioritization: With multiple tasks vying for attention, understanding what to tackle first is essential.
• Scheduling: Using tools or software to lay out tasks, set reminders, and ensure nothing is overlooked can be a lifesaver.
• Flexibility: Things don’t always go as planned. The ability to swiftly adjust and reorganize is a trait every event planner needs.

Creative Thinking

Events are as much about experience as they are about logistics:

• Innovative Solutions: Whether it’s a last-minute venue change or a sudden rainstorm, coming up with quick, creative fixes is key.
• Design Sensibility: An eye for aesthetics helps in creating memorable event atmospheres.
• Trend Awareness: Keeping tabs on the latest in event themes, technologies, or entertainment can give your events a fresh appeal.

Formal Qualifications

While not always mandatory, some qualifications can give you an edge:

• Certifications: Many institutions offer event planning certifications. These can be valuable in showcasing your expertise and commitment to the profession.
• Related Fields of Study: Degrees in hospitality, public relations, marketing, or business can provide foundational knowledge beneficial in event planning.

How to Set Up Your Event Planning Business Operations

Getting your operations up and running smoothly is fundamental. Here’s how to structure this crucial aspect of your event planning service business:

Choosing a Location

• Home Office: Many event planners start out from home offices. It’s cost-effective and offers flexibility.
• Co-working Spaces: As your business grows, co-working spaces can provide a professional setting without the hefty price tag of a private office.
• Rental Offices: For larger operations with a team, renting an office space might be the way to go. Ensure it’s easily accessible for clients and staff.

Hiring Staff

• Freelancers vs. Full-time: Initially, you might rely on freelancers for tasks like design or marketing. As the workload grows, consider hiring full-time staff.
• Roles to Consider: Assistants for handling administrative tasks, marketing professionals for promotion, and coordinators for managing events are some of the first hires many planners consider.
• Training: The event industry is dynamic. Regular training sessions can keep your team updated on the latest trends and best practices.
• Building a Cohesive Team: Team building activities and regular feedback sessions can foster a collaborative and efficient work environment.

Marketing and Branding Your Party Planning Business

In the event planning service industry, how you present and market your business can set you apart. Here’s a roadmap to making your brand the talk of the town:

Digital Marketing for Your Event Planning Service

Digital platforms offer a vast audience waiting to discover your brand:

• Website Optimization: A user-friendly, visually appealing website that’s mobile-responsive and SEO-friendly can draw potential clients.
• Social Media Engagement: Platforms like Instagram, Pinterest, and Facebook are perfect for showcasing event visuals. Regular posts, behind-the-scenes stories, and client testimonials can enhance engagement.
• Pay-per-click (PPC) Advertising: Platforms like Google Ads allow you to target specific keywords related to event planning, driving targeted traffic to your website.
• Email Marketing: Periodic newsletters with event tips, discounts, or industry news can help you stay in the minds of past and potential clients.

Networking at Local Events

Personal connections are invaluable for a party planner:

• Exhibitions and Trade Shows: Setting up a stall or even attending can get you direct contacts.
• Community Events: Participating or volunteering in local community events can offer organic promotion.
• Business Chambers and Clubs: Joining local business networks can help you forge ties with potential clients and collaborators.

Customer Testimonials

Word of mouth is golden:

• Website Features: Display glowing reviews prominently on your website.
• Social Proof: Share testimonials on social media, perhaps as short video clips or graphic cards.
• Incentivize Reviews: Encourage feedback by offering discounts on future bookings or small giveaways for detailed reviews.

How to Grow Your Event Planning Business

With a solid foundation, scaling your event planning services is the next frontier. Here are some steps to consider:

Expanding Services

• Diversify Offerings: From intimate house parties to large corporate events, widening your spectrum can tap into new client bases.
• Skill Development: Offering unique services like thematic decor, sustainable events, or technology-driven setups can set you apart.
• Training and Workshops: Hosting workshops on event planning or allied topics can offer an additional revenue stream.

Partnerships and Collaborations

• Vendors and Suppliers: Forge deals with decor agencies, caterers, or entertainment groups for mutual referrals.
• Collaborate with Non-competitors: Consider tie-ups with businesses like florists, bakers, or photographers. Their clientele can be a direct lead into your target audience.

Customer Retention Strategies

Repeat business is a surefire growth strategy:

• Loyalty Programs: Offer discounts or complimentary services for repeat bookings.
• Post-event Feedback: Regularly seek and act upon feedback. It not only aids improvement but also shows clients that you value their opinions.
• Anniversary Reminders: Send out reminders for annual events, be it birthdays or corporate anniversaries. It’s a gentle nudge for repeat business.

Specializing as a Wedding Planner

Often hailed as the most significant events in many individuals’ lives, weddings demand a unique blend of skills and sensibilities. Picking wedding planning as a specialization within the broader event planning spectrum can be both challenging and highly rewarding. Let’s explore this niche:

• The Magic and Magnitude: Weddings aren’t just events but deeply personal and emotional. A wedding planner isn’t just organizing a day; they’re crafting memories that last a lifetime.
• Attention to Detail: The details matter immensely in weddings, from matching the napkins to the bride’s dress shade to ensuring the music aligns with the couple’s love story.
• Cultural Sensitivity: Weddings are deeply rooted in traditions. A wedding planner should be well-versed and respectful of diverse cultural customs, rituals, and etiquette.
• Stress Management: With high emotions can come high stress. Being the calming presence, mediating disagreements, and ensuring smooth execution is part of the job.

Tips for Focusing on the Wedding Niche:

• Educate Yourself: There are specific courses and certifications for wedding planning. Investing in these can give you an edge.
• Portfolio Building: A stunning portfolio with photos, testimonials, and detailed breakdowns of weddings you’ve managed can be your strongest marketing tool.
• Forge Relationships: Build solid relationships with suppliers catering to weddings—florists, caterers, photographers, and venue managers.
• Stay Updated: Wedding trends evolve rapidly. From sustainable weddings to tech-driven ceremonies, be aware of what’s new in the wedding world.

FAQs: How to Start a Party Planning Business

How profitable is a party planning business.

The profitability of a party of event planning business varies based on location, specialization, market demand, and business acumen. In the US, the party and event planning market has seen growth, especially after overcoming the challenges in previous years. With dedication, networking, and effective marketing, many party planners have built lucrative careers.

Do you need a certification to start a party planning business?

No, you don’t necessarily need a certification to start an event planning business. However, having a certification can provide credibility, showcase your commitment to the profession, and equip you with essential industry knowledge. It can also be beneficial when seeking certain clientele or corporate contracts.

What is the best way to market event planning services?

There’s no one-size-fits-all answer, but digital marketing, especially through visually-rich platforms like Instagram and Pinterest, has proven effective for many event planners. Showcasing your work, using customer testimonials, attending local networking events, and leveraging word of mouth are also valuable marketing strategies. Regularly engaging with your audience, updating your portfolio, and highlighting unique offerings can set you apart in the market.

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How To Write a Successful Party Planner Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for party planner businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every party planner business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Party Planner Business Plan?

A party planner business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Party Planner Business Plan?

A party planner business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Party Planner Business Plan

The following are the key components of a successful party planner business plan:

Executive Summary

The executive summary of a party planner business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your party planner company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your party planner business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your party planner firm, mention this.

You will also include information about your chosen party planner business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a party planner business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the party planner industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a party planner business may include brides-to-be, parents of young children, or corporate event planners.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or party planner services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your party planner business may have:

• Extensive event planning experience
• Unique and creative event ideas
• Strong relationships with vendors and suppliers
• Diverse service offerings
• Ability to manage large-scale events

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your party planner business via word-of-mouth or by exhibiting at trade shows.

Operations Plan

This part of your party planner business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a party planner business include reaching $X in sales. Other examples include adding new services, expanding to a new location, or hiring new employees.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific party planner industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Party Planner Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Party Planner Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup party planner business.

Sample Cash Flow Statement for a Startup Party Planner Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your party planner company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any party planner business. If you are seeking funding from investors or lenders, it’s important to have a polished and professional business plan. Use the outline above as a guide as you write your own party planner business plan.   

Finish Your Party Planner Business Plan in 1 Day!

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How to Start an Event Planning Service Want to be an event planner but not sure how to start your own event planning service? Discover how to start this business in our step-by-step guide.

Feb 22, 2001

Some people get a lot of personal and professional joy out of making big events and special days even better for their attendees. If you have the hosting itch, and if you love to tackle complex problems and make big days go smoothly, you might have a future as a professional event planner.

But whether you choose to work alone or with a small team, starting an event planning service is no small task. Today, let's break down how to start an event planning service step-by-step.

What are the basics of event planning?

Event planning is the art (and sometimes science) of event ideation, planning, coordination and operation. When a big, important event needs to go smoothly, it's time to call an event planning service or coordinator.

Event planners are key service providers who can ensure event production and execution happens smoothly. They perform these duties for trade shows, senior events, nonprofit galas and much more.

Related: Find Your Event-Planning Niche

Event planning is most often used for purposes like:

• Big educational meetings, like graduations or conferences.
• Major promotions, like marketing events, product launches and fashion shows.
• Corporate events, like after-work cocktail hours, galas, etc.
• Celebrations and social events like parades, weddings, birthdays, reunions, etc.

Event planning is highly important to make sure the above and other major events go off without a hitch, especially so that the most important guests can enjoy themselves.

The primary duties of full-time or part-time, on-site event planner jobs include:

• Doing research prior to the big event.
• Event design and team-building for project management.
• Finding the appropriate site for the event.
• Creating event budgets and running fundraisers if necessary.
• Arranging for decor, entertainment and food for the event.
• Sending invitations to potential attendees.
• Planning transportation for attendees to and from the event.
• Arranging any other necessary accommodations, like seating.
• Coordinating activities for event personnel, like caterers or entertainers.
• Supervising activities at the event site.

The events industry, both for wedding planning and other events, requires good communication skills. Additionally, obtaining a bachelor's degree in public relations or related areas can be helpful but is not absolutely required. Let's look closer at this job type and business.

Why do people hire event planning services?

People primarily hire event planning services for two reasons:

• So that event-goers and guests of honor can enjoy themselves without focusing on the event.
• So that the event in question goes smoothly.

Imagine a typical example of a wedding. Many engaged couples hire event planners or event planning services to coordinate, organize and carry out their wedding plans. In this way, the couples can enjoy their special days and focus on getting married rather than worrying about things like catering, parking and kicking out rowdy guests. Instead, the wedding planner takes care of that stuff.

Furthermore, some events are so complex – particularly those with hundreds of guests or more – that it's almost impossible to properly plan and organize them without the help of a specialist. Knowledgeable, experienced event planners know how to organize groups of people, how much food to provide and other details that can make or break an important event.

Related: The Price Is Right: Turning a Profit in the Event Planning Business

Who should become an event planner?

You might consider becoming an event planner if you love hosting parties and the thrill of organizing a complex event and running it without an issue. Planners often have to handle many moving parts at once. Many event planners have histories as managers or coordinators in other industries. You should become an event planner or start your own event planning service if you feel that you would enjoy this kind of work.

It's also worth noting that event planning often requires you to work on weekends or holidays (since these are the days when people have free time to schedule and hold events), as well as handle chaotic, sometimes confusing work and competing agendas. You should also consider acquiring certification for your event planning service, as it can help you acquire relevant professional skills and attract more job opportunities . Meeting Professionals International (MPI) is an association that offers a list of degrees and certificates from colleges and universities. The right degree or certification can lead to more job opportunities and even pave the way to a higher salary.

Alternatively, try to become a CSEP or Certified Special Events Professional or CMP or Certified Meeting Planner. Both of these are given out by the MPI or the ISES (International Special Events Society), which also highlight your skills and designate you as an expert event coordinator.

Now that we've covered the basics, let's get into the steps you need to take to start an event planning service:

Step 1: Make your company

Your first step involves making your company and filing the right paperwork. You should first draw up a business plan, which will include details like:

• The business's name.
• The business's tax structure (like a sole proprietorship, LLC, etc.).
• How you'll make a profit.

Related: Check out these business plan templates to get started.

You'll also want to get an EIN, or employer identification number. This will allow you to hire employees for your event planning service if you desire later down the road.

Step 2: Choose your target market

Next, do market research and pick the target market you want to work for. For instance, if you want to primarily work with weddings, you need to research that target market to know how much to charge for your services, what's involved and what you need to be experienced in.

By doing some research ahead of time, you won't find running your first events to be too overwhelming. You'll also know how much to advertise your event planning service to be competitive relative to other services in the area.

Step 3: Consider startup costs

When you start an event planning business, you'll have to consider startup costs. Working from home or primarily by yourself will keep costs low as opposed to hiring employees (who will require salaries).

However, if you want to expand your event planning business, you'll eventually need extra equipment, business premises like an office or warehouse and more. All of these things can add up, impacting the kind of business you begin.

Note that you can always scale your business after acquiring steady work. For instance, you can start off as a one-man event planning service that only provides services to small events you can tackle by yourself. After you save up some money from some successful jobs, you can hire a few more employees and rent out a warehouse for your equipment, like cameras, chairs and more.

Step 4: Understand the work involved and hire employees (optional)

For your event planning service to be successful , you need to fully grasp the nature of the work involved and understand whether you should hire employees.

Planning and executing an excellent event generally involves:

• Designing the event, which means sketching out the feel or look of the event in question. Some clients will have very specific ideas you'll need to incorporate into the design.
• Putting together a proposal for your clients so they can improve your plans.
• Organizing the event, which involves almost everything else, like renting the site for the event, hiring vendors, hiring entertainers, organizing caterers and much more.

There's a ton of work that goes into planning even the smallest event. Fortunately, as you acquire experience, you'll be more adept at anticipating and completing this work.

Related: The Event Planning Recipe for Success

Generally, the larger the events you want to manage and coordinate, the more employees you need to hire. At a certain point, you can't be everywhere at once! Consider hiring employees when you have the cash to do so; this will allow you to plan events for larger groups of people and make more of a profit.

Step 5: Settle on a price structure and fee basis

How you price your event planning business will impact how often you get requests. You can determine your pricing structure and fee basis by things like:

• The market segment you serve: For instance, social events usually have different fee structures than corporate events.
• Your geographic location: If you have a higher cost of living, you are justified in charging your clients more to plan their events.
• Your experience and reputation: As your business gets a reputation for success, you'll be able to charge a higher premium for your services.

Step 6: Start marketing your event planning service

Once you have all of your ducks in a row and you know how to charge your clients, you can start marketing your event planning service. Do this online through Google PPC (pay-per-click) ads, social media marketing and other efforts. Don't hesitate to use in-person marketing materials, like posters or TV ads, as well.

Related: 8 Savvy Ways to Promote Your Event Planning Business

As you can see, starting an event planning service is a matter of preparation and deep consideration. If you plan everything properly, your event planning service will launch smoothly, and you'll get your first batch of clients in no time.

Check out Entrepreneur's other guides and resources today!

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Your party planning checklist

Whether it’s for a graduation or sales goal celebration, parties require the same event planning skills required to host any other type of group gathering. Depending on the size or complexity of your party, you may want to brush up on best practices or party planning articles to prepare yourself.

Parties require the same event planning skills required to host any other type of group gathering. Click To Tweet

Next, you’ll want to draft your plan of attack. Luckily for you, we’ve already done most of the heavy lifting! Following a party planning list like the one below, you’ll be able to plan a party step by step without missing a single item, activity, or deadline.

And since birthday parties are in such high demand for the DIY party planning crowd, we thought it’d be worth mentioning how to shop for them.

What items are needed for a birthday party?

Take this list with you to any local party supply shop near you and you’ll pretty much have everything you need to host and decorate your celebration.

• A birthday cake. Egyptians invented cake so we have them to thank for this centuries-old tradition. Whether you buy it or make one yourself, make sure you have candles and a lighter handy as well.
• Entertainment rentals. Magicians, bouncy castles, and karaoke machines are popular.
• Party favors. In Rachel Ray’s party by the numbers article, party experts mention that you are welcome to choose affordable favors like candy bars or bubbles.
• Food and beverage party supplies. Everything from serving platters to cups.
• Invitations. Feel free to make your guest list long. On average, only 60% of attendees will respond Yes to cocktail party invitations .
• Signage. Direct guests towards your private venue and clearly mark parking areas.
• Balloons. A classic birthday party decor item, just make sure you dispose of them properly – lawmakers in several states are currently trying to make balloon releases illegal .
• Tables and chairs. Use furniture you already own or rent some. If you’re renting furniture for an outdoor party that takes place in the evening, consider adding heaters to your order.
• Tablecloths, centerpieces, streamers, etc.  Etsy has over 67,000 birthday centerpiece options to choose from if you want the handmade look or customization of DIY without the actual doing it yourself part.

Whether you’re making an 80th birthday party planning checklist or a casual office get together, keep the following template handy as you begin the process of creating a fun-filled event for your loved ones or colleagues.

Complete your party planning checklist faster with easy tools

Get Started Now

The ultimate party planning checklist template

No matter what kind of party you’re planning, remember to complete all of these checklist items:

Party planning tips 2-3 months before:

Depending on your party planning experience, what time of year it is, and how large or complex you think the party will be, you’ll want to begin preparation as soon as possible!

• Choose a theme. Check out these ideas for spring parties and summer event themes to get started.
• Determine your budget. A party actually costs around $30-$60 per person.
• Choose a few date and time options for the event. Ever wondered how common your birthday is ? September 9th is the most popular birth date according to recent data reports.
• Book an event venue . 69% of event planners select venues based on word of mouth recommendations. 58% will use search engines and 34% use online listings and marketplaces.
• Arrange entertainment. Great party ideas for adults include DIY personal pizza stations, DJs, and themed photo booths.
• Make a guest list. Guest list etiquette states that party planners should give hosts or key stakeholders a strict number of people they can invite.
• Order supplies if you’re making your own decor. And take a peek at these simple and creative DIY party decorating ideas while you’re at it.

Party checklist 1 month before:

With all the major decisions out of the way, now all you need to do is sort out details!

• Send invitations. If you’re interested in going green and sending paperless invites, check out services like evite , Paperless Post , Greenvelope , and Minted’s online invitations .
• Order food & beverages. If you’re not working with a chef, you’ll want to put in orders for alcohol and non-perishables now.
• Hire a chef. The popularity and demand for professional chefs is expected to grow another 10% by 2026.
• Purchase or make your decor. You can also always borrow decor from other people’s parties and style it in a way that puts your own personal touch on their products. Or take inspiration from these summer event decor ideas .
• Plan activities. You can choose anything from dancing to board games to trivia competitions. And (surprise, surprise) Pinterest has a lot of interesting party activity ideas to inspire you.  
• Enlist party helpers or hire event staff. Whether you’ll have family in town or need help serving food to hundreds of corporate guests, make sure you have people ready to lend a hand before, during, and after the celebration.

Party planning tips 1 week before:

A little running around now will save you unnecessary headaches the day before or of!

• Order baked goods. Cakes, cupcakes, or pies should be ordered now. Some bakeries will require more or less notice depending on your preferences and their schedule so be sure to triple check their ordering instructions ahead of time.
• Follow up on RSVPs. Then use event planning software to share your final guest list to your caterers, party helpers, or anyone else involved in the planning process.
• Create and begin sharing your party hashtag. Check out these event hashtag trends while you’re at it.

Party planning checklist 1 day before:

It’s almost time, keep going!

• Go grocery shopping. Or hire a TaskRabbit or grocery delivery service to do it for you.
• Pick up your bakery order. You’ll probably be in a hurry when you do but try to remember to take a peek inside the boxes before you drive away to make sure everything is there and looks how you pictured it would.
• Prepare tip envelopes for party entertainers and staff. To give you an idea of how much is appropriate, children’s party entertainers usually expect $15-$20 in tips each while wedding vendors like chefs often see anywhere from $50 to $100 an event, on average.
• Place catering orders (if you’re not working with a chef). The same applies to your fast food options like sandwiches or pizza. Again, double check the companies ordering rules beforehand.
• Prep your event space. If it’s at your home or a private residence, hire a maid or clean the party areas and restrooms yourself. If you’re renting a space, double check your contract to see if you’ll be responsible for cleanliness at any point. Here are some cleaning tips to get your house party ready in an hour or less .
• Prep non-perishable food items.

Bring memorable parties to life, no stress

Day-of party planning:.

You made it – finish these last few tasks then go enjoy yourself!

• Buy ice. Don’t be afraid to delegate this task to someone else. Just make sure they bring a cooler to store it in.
• Set up your event decor and centerpieces. If you find you need some more ideas last minute, here are budget-friendly centerpiece ideas you can diy .
• For outdoor events, prepare according to the weather forecast. Citronella candles, umbrellas, string lights, blankets, and umbrella caddies add a nice touch.  
• Clean up after it’s all over. Or hire take down staff to help you disassemble your rentals and decor.

What about my party planning checklist at a venue ?

We’ve already mentioned some of the specifics of dealing with rental spaces in the party checklist above, but here are some more things to add to your list if you’re working with a commercial event venue:

• Confirm what time your party crew will be allowed to enter the venue for set up. Note where deliveries can be made as well.
• Ask if there is a hard out time as part of your rental or if you’ll have the option to come and pick up left items the next day.
• Get the contact information for the venue manager in case of emergencies (like being locked out or other issues).
• Sort out the parking situation. Where is it? Is it free? If not, who will valet and collect money?
• If you need audio or visual equipment for slideshows or presentations, does the venue offer those tools?
• If the venue works with a list of preferred vendors, make sure you review their selection before finding your own (if that’s even an option).
• Consider using a party planning app or party planning website to organize everything.

Takeaways for planning your event

This guide has covered the ins and outs of just about every celebratory event you’ll need to arrange.

Before you go, make sure you check out these other great party planning tips with resources like free event planning tools , and how to plan an event stress-free .

Looking for more tips about party planning checklists?

The basic ingredients for a party are a location and guests. To move beyond the basics, you should plan to secure a great venue, entertainment, decorations, food, and beverages.

To determine what you need on a party checklist, start with the big picture – approximately how many guests and what type of party will you be throwing? For a small personal celebration, you may only need some drinks, snacks, and ice. However for a large, themed gala you will need decorations, photo backdrops, catering, staff, and likely a coat check.

Try the world’s most popular party planning software

Start your business for $0 (+ state fees) →

75+ Unique, Creative & Catchy Party planner Business Names 👀

Are you ready to plan the perfect party? With the right business name, you can make your party planning business stand out from the crowd. Here are 75+ unique, creative, and catchy party planner business names to get your creative juices flowing. From whimsical to modern, you'll be sure to find a name that will help your business stand out from the rest.

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Table of contents:, 25 catchy party planner business names:.

• Nightlife Planners
• Celebration Central
• Lively Events
• Party Perfection
• Party Pro Planners
• Event Masters
• Festive Fun
• Prompt Planners
• Themed Events
• Festival Fun
• Party Time Planners
• A-List Events
• Event Devotees
• Flair For Parties
• Party Makers
• Jubilant Jamboree
• Memorable Moments
• Party People Planners
• Chic Celebrations
• Festive Frenzy
• Unforgettable Events
• Party Planners Plus
• Organizational Experts
• Shindig Specialists
• Check out our entire small business plan directory

25 Creative Party Planner Business Names:

• Big Top Events
• Special Occasions
• Eventful Celebrations
• Making Memories
• Fancy Celebrations
• Grand Gatherings
• Celebration Creations
• Organized Occasions
• Dreamy Celebrations
• Party Planners Extraordinaire
• Fantastic Fiestas
• Smashing Soirees
• The Party People
• Make It Happen
• Big Bash Planners
• Ultimate Events
• No Ordinary Parties
• Party Panache
• Creative Celebrations
• Spectacular Soirees
• Jubilant Jamborees
• Check out our entire small business ideas directory

25 Unique Party Planner Business Names:

• Celebration Specialists
• Dream Events
• Party Experts
• Gala Gatherings
• Fete Fabulous
• Social Celebration
• Shindig Galore
• Fabulous Soiree
• Festival Frenzy
• Spectacular Parties
• Feast Frenzy
• Grand Celebrations
• Sensational Celebrations
• Delightful Events
• Hoopla Heaven
• Festive Feasts
• Party Palooza
• Special Celebrations
• Galore Gatherings
• Carnival Carnivals
• Fantastic Festivities
• Check out how to start an llc in different states

Helpful content

More business resources to help you get started:

Internal resources:.

• The #1 Party Planner Business Plan Template & Guidebook
• How to Start a Profitable Party Planner Business [11+ Steps]
• Event Planning
• Marketing Your Party Planner Business: 9+ Ideas to Get Customers

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

We earn commissions if you shop through the links below.  Read more

18 Party Business Ideas

Back to Business Ideas Categories

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on July 21, 2022 Updated on October 2, 2023

• Party Planning
• Party Rental
• Pearl Party
• Paint Party
• Party Decorating
• DJ Business
• Princess Party
• Wedding Planning
• Wedding Venue
• Wedding Rental
• Shaved Ice Business
• Cake Making
• Balloon Business
• Gift Basket
• Gift Wrapping

If you like to socialize and have great organizing skills, then starting a party-related business might be the perfect career choice. Great attention to detail will also help. But what sort of business will you start?

You could organize paint, princess or Botox parties , or get into party planning, decorations or catering. There are a lot of possibilities, which is why we’ve put together this list of brilliant party business ideas for you to explore.

1. Party Planning

Ready for good times? As the pandemic recedes, parties are back, big time. The US party and event planning industry is worth more than $3 billion and growing as more and more people plan the big blow-outs they’d delayed for so long. Graduation parties, weddings, bachelor and bachelorette parties, birthday bashes and much more. If you’re well organized and know how to have a good time, you could start your own party planning business and ride this wave to a major payday. 

With minimal investment, you can run your business from home to keep costs low, and charge 15-20 percent of the total budget for the event. The biggest hurdle will be getting those first few clients, and for that you’ll probably want to set up an appealing website and launch a strong marketing and promotional campaign. Once you’re able to provide those early customers with excellent service and unforgettable gatherings, you might want to start partying yourself, to celebrate your future success.

2. Party Rental

Let’s get this party started! As the pandemic recedes, lockdowns and restrictions are being lifted and people are finally getting out and about again, which is good news for parties, gatherings and other events. US party rentals is a $5 billion industry that’s expected to see sharp growth in the coming years.

You could start a party rental business, grab a share of that vast market and help people have fun by providing tents, bars, bouncy houses, karaoke machines and more to people looking to have a good time. You could also offer more standard party supplies such as tables, chairs, tents, food and beverage carts. Whichever route you choose, buying the equipment will require a significant investment, but that’s the only major hurdle standing in your way. After that, you’ll just need to register as a business, set up an appealing website and let the good times roll!

3. Pearl Party

Never heard of a pearl party? You’re not alone, but that’s changing fast. Pearl parties are lively gatherings at which women — and it’s usually only women — come together to enjoy and learn about brilliant gems. These parties used to take place in-person, at the home of the host, but since the start of the pandemic they’ve moved online and become incredibly popular.  

A pearl party is a great way to make money while having fun. As the host, you’ll welcome all your virtual guests and then start opening the oysters, one at a time, to reveal the brilliant pearl inside. Each attendee owns one or more of the oysters and gets to keep whatever is found inside. The value of the pearls ranges from $20-$40, and a pearl party host can make up to $2,000 per party, or more.  

A typical pearl party will also include a business presentation, jewelry demonstrations, and consultations in which attendees discuss their jewelry interests. The pearl party host ensures all attendees have ample opportunity to purchase as many pearls as they like. For the host, the key is finding pearl suppliers who offer quality pearls at good rates. If you’re thinking of starting your own pearl party business, now’s a great time to get in on the action.

4. Party Room

With the pandemic winding down, social gatherings are popping up. And what better way to get the party started than to start renting out a party room? Parties of all sizes are part of the broader global events industry, which is projected to surpass $2 trillion by 2028. Getting a slice of this huge events industry pie is a tremendous business opportunity. 

You can start your party room business by converting an idle space in your home into a suitable venue for gatherings. Fill this up with some suitable furniture, invest in decorations depending on the party theme, and you’re good to go. Gardens and any outdoor space also provide perfect venues, especially in a world where the outdoors is safer than indoors. With careful planning and creative execution, you can create a party venue that both adults and children will enjoy.

5. Party Bus

Ready to party? As the pandemic recedes, everybody’s looking to get out and have fun. For many, that means renting out a party bus and dancing and drinking the night away while cruising down the streets. Party buses are part of the $8 billion US limousine industry, and expected to see strong growth as more and more people schedule long-delayed bachelor and birthday parties, graduation events and just fun nights out on the town. 

Starting a party bus business will require considerable investment. The major cost will be, of course, the bus itself. Hopefully you’ll be able to find a reliable one at a reasonable price and then deck it out with all the trimmings, from a bar and disco ball to a DJ booth and more. Once you’ve done some marketing and gotten the word out, you’ll be able to charge as much as $700 per night, so it shouldn’t take too long before you see a nice return on your investment. 

Just be sure to get all your licenses, permits and insurance — the last thing you want is for the party to get parked on the curb.

6. Paint Party

Are you looking for a fun and creative new venture? If so, a paint party business could be perfect for you. Paint parties, at which attendees paint and socialize, are a blast, and great for all ages. A recent survey found that 47% of Americans are interesting in painting, photography, playing an instrument, and other artistic endeavors.

It’s pretty simple to start a paint party business. You just need to find a suitable location for your studio, buy canvas or acrylic paint at the best price, hire painters for your event if you’re not an artist yourself, promote your party on social media platforms, and then sit back and relax while getting paid!

You can also go virtual and host paint parties through a video conferencing app. Just send painting kits to the participants in advance. With the right knowledge and skills, a paint party business can be successful.

7. Party Decorating

As concerns about coronavirus infection diminish, people are planning birthday celebrations, weddings, festivals, and other gatherings, boosting demand for party supplies. So if you’re looking to start your party decorating business, now is the time to put your plans into action. The global party supplies market is expected to see strong 9% annual growth through 2027, and North America accounts for the biggest market share.

Before you start your party decorating business, it’s a good idea to scope out the competition and see what they’re offering to determine what kind of products and services you’re going to provide. Identifying a niche is also important. After you comply with the regulatory requirements of starting a business, developing your website and social media presence is to your advantage, especially if young adults are among your target markets. With careful planning and creative marketing, your party decorating business can be very successful.

8. DJ Business

What’s a big event without a DJ dropping some bouncy beats? As the events industry bounces back from the coronavirus pandemic, so does the DJ market. Global sales of DJ equipment are expected to grow and reach $732 million by 2026. If you love remixing and creating new tracks, setting up a DJ business could be a great way to make a living.

But a DJ business is not just about having the best beats. There’s a lot of work that goes into it. Having easy access to digital platforms and streaming services will lessen your burden. You’ll also need to have the right skills and equipment. Then you’ll want to establish your brand, promote your services and grow your social media following to attract clients. With excellent service, you can easily gain loyal customers and sustain your business.

9. Princess Party

Most little girls have probably dreamed of becoming a princess. You can help make that fantasy a reality with your own princess party business. A princess party is probably the most popular party theme for girls under 12 — and there are more than 25 million of them in the US. That’s a lot of princess parties!

You’ll want to familiarize yourself with the different fictional princesses to be able to come up with fun ideas for the perfect princess party. The invitations, props, costumes and wigs, decorations and giveaways must correspond with the theme. And don’t forget tiaras! 

But before you launch your business, it is important to make sure that it’s legally compliant. You will also need a business plan, including a creative marketing plan to attract clients. If you do it right, a princess party business can also be profitable.

10. Wedding Planning

Who doesn’t love a big wonderful wedding? Of course, everything has to be absolutely perfect, which is why so many Americans choose to hire a wedding planner. Wedding planning is a nearly $900 million industry in the US, and poised to do well as many couples are finally able to put their long-delayed nuptials on the calendar. If you’re well organized and enjoy making grand plans, you could start your own wedding planning business and create magical memories for countless couples and their loved ones while grabbing a share of this major market. 

The first decision is to choose what type of wedding planning you’d like to offer: full-service, partial service, or event coordination. Full-service planners take care of absolutely everything, from the flowers to the table placements and even the weather (they wish!). Partial service planners provide assistance with key aspects of the wedding, such as outfits or location, and event coordinators just keep an eye on the details for couples who’ve done most of their own planning. You might want to offer all three services, and optimize your chance of success!

11. Wedding Venue

Maybe you’ve heard — the pandemic is finally over. People are starting to party again, which means we’ll soon be seeing a lot of weddings! Weddings are a growing $60 billion US industry in the US. If you own or have your eye on an appealing venue, you could launch a wedding venue business and make a good living by giving happy couples and their families memories that last a lifetime. 

The biggest expense is of course the venue itself. If you already have a big space in a great location, you’re halfway there — and probably should have launched your wedding venue business years ago! Assuming you still need to find one, your best bet might be to look for aging and abandoned barns and farmhouses in rural areas, which have become an increasingly popular wedding option.

Once you’ve nailed down a great venue, you just need to do some marketing and let that gorgeous setting do the work for you. With any luck, you’ll soon be booked solid through the spring and summer.

12. Wedding Rental

Starting a wedding rental business can be highly profitable and gives you the opportunity to help couples live their dream on a budget. Nearly two million weddings were held in 2021 and the number could increase to almost 2.5 million in 2022. The increase is also reflected in the positive performance of the US wedding services industry, which is predicted to bounce back from the pandemic and grow to nearly $58 billion in 2022. 

Before you get started with your wedding rental business, it’s important to understand the market. You can start small from your home by renting out accessories like bridal earrings, wedding veils, hand gloves, tiara, and more. As your business grows, you can move to selling wedding gowns and suits. If you have the capital, you can rent a space or a garden and develop this into a wedding venue for rent. There are numerous possibilities and it’s up to you to grab the opportunity. Good luck!

13. Shaved Ice Business

What’s more refreshing than shaved ice on a hot summer’s day ? Not much, which is why snow cones and shaved ice have been gaining in popularity in recent years and are now making a major splash. This is a great time to start a shaved ice business and spread the summertime joy. All you need is a mobile pushcart or food truck, a shaved ice machine and some tasty flavored syrups and you’ll be good to go. 

The key step will be finding unique and appealing flavors in an increasingly dynamic and experimental market. These days, restaurants like David Chang’s Majordomo are serving up Japanese-style shaved ice, while street vendors offer flavor combinations like blackberry-lavender and watermelon-basil. 

Whichever options you choose, you should know that the US frozen dessert market is worth $53 billion and expects strong growth through 2028, which means opportunity is there for the taking for the bold entrepreneur.

14. Cake Making

Nearly six out of 10 Americans eat dessert after a meal at least once a week, and cakes are among the favorites. Cake consumption is growing steadily in the US despite the increasing preference for healthy food. Well, those with a sweet tooth always find an excuse to indulge in cakes. If you’re fond of baking and designing cakes, starting a cake business might be the perfect career choice for you. 

This type of business can be run from home so you can minimize your overhead cost. Once you’ve registered your business, you should find a reliable supplier of ingredients and supplies. Besides offering unique birthday cake designs, you might also want to introduce gluten-free and sugar-free cakes to cater to all kinds of customers. Keep yourself updated with the latest market trends and consider coming up with cakes in a box or tin can cakes. A cake business will require a lot of creativity, hard work and an effective marketing plan.

15. Catering

Do you have great culinary skills? Have you always dreamed of making your delicious dishes for hundreds of people? Now is a great time to start a catering business. The industry is seeing strong growth as the pandemic recedes and more and more people plan major events, like weddings and corporate affairs. If you’re looking for an inspiration, here are profitable catering business ideas and opportunities .

The crucial first step will be nailing down an initial menu. Do you favor traditional American dishes? Are you obsessed with Italian? Or maybe Mexican, Thai or Middle Eastern food is more your thing. Once you decide, fill out the menu with appetizer options, second courses, soups and salads, and a selection of entrees and desserts. And don’t forget Americans’ dietary issues — be sure to include low-fat, gluten-free, vegetarian and vegan options. 

Next you’ll want to nail down your product offerings. For example, some caterers today are providing box lunches for in-office events. You should also consider embracing technology, as today’s top event planners often use apps to book the best caterers. Lastly, it’s crucial that you acquire all the necessary licenses and permits, as food businesses are strictly regulated. 

Now you’re ready to get in the kitchen and start making a lot of smiling faces, and a lot of money.

16. Balloon Business

Balloons are always a big hit. They make the perfect gift for children and adults alike, and they make even virtual parties fun and exciting. The global market for party balloons has continued to thrive and is anticipated to grow 5% annually through 2030. If you’re looking for a fun business idea, you might want to consider starting a balloon business. 

The first step is to pick the type of balloons that you want to create, whether latex or foil. Latex balloons are more commonly used and considered the golden standard in parties, while foil balloons offer more diverse options in size, shape and color. They also last longer than latex balloons, although they’re less elastic and more vulnerable to heat damage. Each type of balloon presents advantages and disadvantages, so carefully considering these is important. Actively promoting your business to attract potential customers or prompt past customers to make repeat orders could also spell success for you.

17. Gift Basket

It’s hard to go wrong with a gift basket of wine, fruit, or flowers, whether for family, friends, or colleagues. It’s an excellent choice if you don’t know what the recipient likes or if you’re sending to multiple recipients. 

The versatility of gift baskets has kept demand high over the years, especially from the corporate sector. The US corporate gift market is predicted to cross $300 billion in revenue by 2024. If you’re an artistic entrepreneur, why don’t you grab this opportunity and start a gift basket business? It’s a great way to use your creativity and sell something that people will love.

Before you get started, it’s to your advantage if you choose a niche and craft your marketing strategy. Having a strong online presence is crucial to your success, so it’s a good idea to start developing your website and social media accounts as soon as you decide on your branding strategy. Of course, it’s important to make your business legally compliant so you need to work on your regulatory requirements as well.

18. Gift Wrapping

There’s nothing like the excitement created by a present wrapped in colorful paper and ribbons. If you’re looking for a profitable venture that will make your customers feel good, starting a gift wrapping business is a viable option. The market value of gift wrapping products in the US is expected to double to $7 billion by 2025 as people spend on gifts and gift wrapping not only during the holidays but also for every special occasion throughout the year.

To get started, you have to decide whether to just provide gift wrapping services at home or set up a shop. You will need to unleash your creativity to be able to offer unique gift wrapping ideas. Keep up with the latest trends and techniques to stay relevant and differentiate yourself in the market. It’s also important to stock up on wrapping materials and tools to make sure you can deliver what your customers want. With retailers constantly thinking about ways to make each day special, there will always be someone who will need your gift wrapping skills.

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How to Start a Party Planning Business in 14 Steps (In-Depth Guide)

Updated:   October 5, 2023

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The party industry is growing in leaps and bounds around the globe. With a compound annual growth rate (CAGR) of 11.8% from 2023 to 2032, now is a great time to start a party planning business.

This guide will explain how to start a party planning business. Topics include market research, competitive analysis, startup costs, registering an EIN, applying for business insurance, and more.

With demand increasing across the board, from budget-friendly to luxury, there is ample opportunity to carve out your niche. If helping people mark life’s special moments sounds like your dream job, read on for everything you need to start your own party planning business.

1. Conduct Party Planning Market Research

Market research is important for an event planner hoping to craft a successful business plan. As a new event planning company, you should know about your target market, local market saturation, trending event planning services in the event planning industry, and more.

Some of the details you’ll learn through market research for your own event planning business include:

• Several factors are driving this growth. Busy professionals with more disposable income hire planners to pull off events they don’t have time to organize.
• Parents are enlisting many event planners to create Instagram-worthy birthday parties for their kids. And milestone events like weddings, reunions, and corporate gatherings require professional help more than ever.
• While the luxury party planning market is saturated, there remains ample opportunity in the budget-friendly space.

To start an event planning company, planners should target various niches:

• Weddings: Especially budget-friendly packages under $2,000.
• Kids’ birthdays: Focus on themes like dinosaurs, princesses, and superheroes.
• Corporate events: Pitch one-stop services from choosing a venue to arranging catering.
• Holiday parties: Help clients throw stylish Christmas, Halloween, and other themed events.
• Showers: Baby showers, bridal showers, retirement parties.
• Reunions: Help plan school, family, or military reunions.

With demand increasing across segments, the party and wedding planning industry provides fertile ground for entrepreneurs to launch all types of event planning businesses. By identifying a specific niche and effectively marketing services, new planners can steadily grow their clientele and bottom line.

2. Analyze the Competition

Thoroughly analyzing the competition is critical when starting a party planning company. Here are tips to assess competitor event planners both in your local area and online:

• For brick-and-mortar competitors, identify planners located nearby.
• Visit their websites and social media pages to evaluate services offered, pricing, and types of events planned.
• Note their years in business, reviews, and repeat clients to gauge customer satisfaction.
• Observe their branding and marketing to see if a niche is being underserved.
• To evaluate online competitors, research major planning sites that allow vendors to list profiles like WeddingWire. Search for planners servicing your area across different price points.
• Analyze the services they offer, packages, and how they describe their business.
• Visit their individual websites and social media pages to assess their web traffic, followers, and engagement using tools like SimilarWeb and SocialBlade .
• High traffic and following can signal a strong online presence.
• Search industry hashtags on social media like #birthdaypartyplanning to find local planners promoting their work and engaging with clients.
• Their posts can provide insight into their branding, the types of events planned, and the venues/rentals they partner with. Take note of planners with satisfied client comments.
• Look for gaps in the market – if all local competitors focus on luxury weddings, for example, there may be opportunities for budget kid parties.
• Identify areas competitors are lacking in like styled Instagram content or robust online packages, that you could excel in.
• Track competitors over time by subscribing to their email lists and re-evaluating their digital presence every few months.

Ongoing market research will provide the knowledge needed to position your services where competitors are missing the mark. It also helps refine your unique selling proposition and offerings over time as client demand evolves.

3. Costs to Start a Party Planning Business

When starting a party planning company, there are various one-time start-up costs to consider before opening for business.

Start-up Costs

• Business Registration Fees – $50-$500 Registering your business as an LLC or other corporate structure will incur state filing fees and potentially local licensing fees.
• Business Insurance – $500-$2,000/year General liability insurance protects your business from property damage or bodily injury claims. Professional liability shields against client lawsuits.
• Office Supplies – $500-$2,000 A computer, printer, software, phone, folders, contracts, and other administrative supplies will be needed.
• Website – $200-$5,000 A professional website showcasing services, galleries, and contact forms is essential for attracting clients.
• Branding – $500-$2,000 Professional logo design, business cards, email design template, and other branding elements establish credibility.
• Equipment – $1,000-$5,000 Tablets, cameras, decor items, props, signage, and storage for event supplies will be necessary. Renting certain items can minimize costs.
• Initial Advertising – $500-$2,000 Print ads, digital ads, and brochures help introduce your new business to the local market.

Ongoing Costs

• Rent – $200-$2,000/month Many planners operate from a small home office when starting before moving to a storefront. Virtual offices are also an option.
• Utilities – $150-$500/month Expect costs for internet, phone, electricity, and other utilities based on your office needs.
• Business Insurance – $500-$2,000/year Insurance policies must be renewed annually. Review and adjust coverage as your business grows.
• Accounting Software – $10-$50/month Programs like QuickBooks help track income, expenses, invoices, and tax documents.
• Advertising – $100-$500/month Continually promote your services through channels like social media ads, SEO, and email marketing.
• Travel – $50-$500+ per event Site visits, client meetings, and going to events will incur gas, public transit, or rideshare costs.
• Professional Development – $500-$2,000/year Invest in ongoing training on event trends, best practices, and skills development.

By estimating costs across these various categories, new party planners can develop an accurate budget and ensure sufficient capital to cover operating expenses as they build their business. Adjusting forecasts periodically lets you scale spending in step with revenue growth.

4. Form a Legal Business Entity

When starting a party planning company, choosing the right legal structure is key. The four main options each have benefits and drawbacks to weigh:

Sole Proprietorship

This is the simplest structure with no formal registration needed beyond licenses. Party planners can get up and running quickly and inexpensively. However, the owner has unlimited personal liability for debts and lawsuits related to the business. Their assets could be seized, making this a risky choice.

Partnership

A general or limited partnership allows two or more co-owners to share resources and split profits. However, general partners also share unlimited personal liability. Limited partners’ liability is restricted to their investment, but they can’t participate in management. Overall, the shared liability is risky for service businesses like party planning.

Limited Liability Company (LLC)

Forming an LLC offers liability protection for all members while allowing pass-through taxation. This is the best choice for most party planners starting. It limits owners’ risk if sued and keeps things simple tax-wise. Startup costs are low, and single-member LLCs are easy to run.

Corporation

C-corps and S-corps offer the strongest liability protection but have complex regulations and double taxation. This bureaucratic structure can get costly with annual fees and paperwork. Unless seeking investors or going public, most small party planners don’t need to incorporate right away.

5. Register Your Business For Taxes

One key legal step for any new business is obtaining an Employer Identification Number (EIN) from the IRS. This unique number identifies your business for tax purposes.

Here’s how party planners can easily apply for an EIN:

• Go to IRS.gov and search “apply for an EIN”. Click the link to reach the online application.
• Review the instructions and have your information ready – name, address, SSN, and details about your LLC or corporation.
• When ready, click “Begin Application” and follow the short questionnaire. Select the type of LLC you formed.
• On the final page, review your business information. Then submit the form to instantly receive your EIN.

The entire process takes about 10 minutes and there is no fee. The IRS will mail you an EIN confirmation letter for your records in 4-5 weeks.

With your EIN, you can open business bank accounts, apply for licenses, and file taxes. It also enables you to hire employees down the road.

Additionally, party planners must register with their state to collect sales tax on services provided. Requirements vary by location but often include:

• Obtaining a seller’s permit or sales tax ID through your state revenue department.
• Charging sales tax to clients and filing regular returns to remit taxes collected.
• Keeping detailed records of taxable sales and any tax-exempt transactions.

Visit your state revenue website for specifics on registering. Fees typically range from $10-$100 depending on the state.

Handling EIN and sales tax registration upfront ensures your party planning business operates legally and complies with all tax obligations from the start. Take the time to get set up properly so you can focus on serving clients.

6. Setup Your Accounting

As a party planner, meticulous financial records are crucial for tracking income and expenses, maximizing tax deductions, and operating legally. Investing in accounting software and an accountant from the start will save major headaches down the road.

Accounting Software

Programs like Quickbooks allow planners to easily categorize every business transaction, generate invoices, manage payroll, and streamline taxes. The software seamlessly syncs with bank and credit card accounts to automatically import and log payments. This eliminates manual entry and the risk of errors.

Hire an Accountant

While accounting software does much of the heavy lifting, partnering with an accountant adds professional oversight. A qualified accountant provides services like:

• Setting up your bookkeeping, accounting systems, and Quickbooks.
• Training you on proper record keeping and utilizing features of your accounting software.
• Performing monthly reconciliations to identify any discrepancies.
• Preparing and filing quarterly and annual tax returns.

Most planners retain an accountant at least for annual tax preparation and filing. Costs range from $200-$5,000 depending on the extent of services provided.

Open a Business Bank Account

Separating business and personal finances prevents the commingling of funds and avoids red flags with the IRS. Open a dedicated business checking account and credit card only used for company expenses.

Apply for a Business Credit Card

Business credit cards allow you to keep expenses separate while earning valuable reward points on purchases. Limits are based on your business credit profile, not your score. Have an Employer Identification Number (EIN) ready to apply and obtain a higher line of credit.

7. Obtain Licenses and Permits

Before hosting your first event, party planners must ensure they have obtained all required business licenses and permits. Find information for federal licenses through the U.S. Small Business Administration . The SBA also has a local search tool for state and city permits.

Requirements vary based on your city and state, but common licenses include:

• Business License: Nearly all jurisdictions require a general business license to legally operate. Fees are typically $50-$100 annually.
• Seller’s Permit: Obtaining a seller’s permit or sales tax ID enables you to collect sales tax on services provided.
• Food Service Permit: If catering food yourself or hiring food trucks, a food service license is often required. Complete a training course, pay fees, and pass inspections to obtain this permit.
• Liquor License: To serve alcohol at events, party planners need a liquor license approved by the state or county liquor authority.
• Raffle/Gaming License: If hosting contests, raffles, or casino games like at a fundraiser event, you’ll likely need gaming and raffle permits. Follow all regulations around reporting and awarding prizes.
• Zoning Permits: If running your business from a home office, commercial space, or event venue, confirm zoning permits allow for these activities. Make any zoning appeals before signing leases.

Preparing guest lists, floor plans and vendor orders is the fun part of event planning. Don’t let overlooking essential licenses put operations on hold or jeopardize your business. Consult local regulators to identify all required approvals.

8. Get Business Insurance

Obtaining adequate business insurance is crucial for protecting party planners against unforeseen risks that could otherwise sink the company. Being underinsured – or not insured at all – leaves you vulnerable in scenarios like:

• A guest slips and falls at an event, sustaining serious injuries. Without liability coverage, you could be sued for substantial medical bills.
• Severe weather damages or forces cancellation of a major event. The client still expects compensation for losses.
• Expensive AV equipment rented for a corporate party is stolen. Replacement costs could be crippling without protection.

To shield your assets in cases like these, partner with an insurer to obtain key policies:

• General Liability – Covers 3rd party bodily injury and property damage claims. Vital for party planners to interact with guests.
• Professional Liability – Protects against damages if sued for negligent services like a poorly planned event.
• Commercial Property – Reimburses stolen or damaged equipment and decor used for events.
• Event Cancellation – Provides reimbursement for non-refundable expenses if a client’s event is canceled.
• Umbrella Liability – Additional liability limits atop other policies. Useful for large-scale events.

To get insured, contact business insurance brokers. Be ready with info on your LLC and the type/scale of events you plan. Review multiple quotes to find the best rates and coverage for your needs.

9. Create an Office Space

Having a professional office space lends party planners credibility and provides a centralized hub for client meetings and event preparation. The optimal location depends on your budget and stage of business.

Home Office

When just starting, operating from a dedicated home office minimizes overhead. Convert a spare room into a functional workspace for administrative tasks. Meet clients at event venues or coffee shops until you outgrow home-based operations. Costs are limited to decor, supplies, and utilities.

Coworking Office

Coworking spaces like WeWork provide an affordable upgraded office environment as your business expands. Open layouts promote networking with fellow entrepreneurs. You’ll get access to business amenities like conference rooms, printers, kitchens, and tech support for around $200-$500 per month.

Retail Office

For established planners seeking a higher-end presence, consider a storefront retail unit. This allows passing foot traffic and walk-in clients. You can meet with vendors in a conference room and display photos of events. Rent averages $1,500-$4,000 per month.

Commercial Office

Leasing space in a Class A commercial office building lends prestige to corporate clients. Expect amenities like gyms, cafeterias, shared conference rooms, and high-end finishes. Budget at least $3,000 per month for rent plus additional build-out costs.

10. Source Your Equipment

From decor to AV equipment, party planners need access to a wide assortment of event supplies. Here are the top options to acquire the necessary materials whether buying new, used, renting, or leasing:

Brand new party rental inventory allows you complete creative control but comes at a premium. Purchase basics like tables, chairs, linens, flatware, and lighting from event retailers like PartyTime Rentals . Visit restaurant supply stores for high-volume glassware, dishes, and service ware.

Score major savings buying used furnishings and decor from resellers. Check used-party supply retailers and local classifieds on Craigslist and Facebook Marketplace . Thrift stores like Goodwill can yield finds. Garage and estate sales are also prime venues to discover chic vintage items. Take time to hunt for hidden gems.

Renting is ideal for pricier items needed periodically like speakers, projectors, dance floors, and tents. Event rental companies allow you to expand your inventory as needed on a per-event basis. Rates are typically daily or weekly. Coordinate delivery and pickup.

Leasing select premium equipment from specialty companies enables access to high-end gear like bounce houses, photo booths, neon signs, and games. You pay a monthly fee for the length of a multi-year contract. Build leasing costs into your client fees.

11. Establish Your Brand Assets

Crafting a strong brand identity is crucial for party planners to stand out and be remembered. By investing in professional branding elements upfront, you can consistently convey your vision across every touchpoint.

Getting a Business Phone Number

A custom phone number lends legitimacy versus using a personal cell. Services like RingCentral provide toll-free and local numbers with call routing, voicemail, and SMS capabilities.

Creating a Logo and Brand Assets

A polished logo encapsulates your brand personality and specialty. For party planners, an energetic, playful mark is ideal. Use a logo maker like Looka to design options and then refine your vision with a graphic designer.

Complement your logo with branded social media assets, email signatures, proposals, invoices, and contract templates. Apply colors, fonts, and graphical elements consistently for recognition.

Creating Business Cards and Signage

Business cards are essential for in-person networking and events. Include your logo, stylized contact info, tagline, and any certifications that build credibility. Signage like banners and yard signs help promote your brand at venues. Order professional designs from printers like Vistaprint .

Purchasing a Domain Name

Secure a domain name that matches your brand for a cohesive online presence. Aim for your full business name or a memorable short phrase relevant to party planning. Use domain sites like Namecheap and explore extensions beyond .com.

Building a Website

Your website will be a prospect’s first impression of your brand. While DIY builders like Wix make launching easy, consider hiring a web designer on Fiverr for a polished, client-focused site. Include sections showcasing previous events, testimonials, and ways to contact you.

12. Join Associations and Groups

Joining relevant local organizations and online communities provides invaluable connections for party planners. Surrounding yourself with other professionals leads to collaborations, knowledge sharing, and a stronger local network.

Local Associations

Area party and event planning associations offer both networking and learning opportunities. Attend meetups to connect with fellow planners, discuss trends, and discover new venues. Groups like the International Live Events Association provide support through all stages of business ownership.

Consider joining your local chamber of commerce as well to raise visibility among area businesses. The connections made can lead to corporate event leads.

Local Meetups

Keep a pulse on local happenings and expand your network by attending relevant meetups. Use sites like Meetup to find regular events like wedding vendor mixers, marketing seminars, and industry trade shows.

Exchange ideas in person and distribute business cards to event pros you want to partner with. Look for both general networking and party planning-specific meetups.

Facebook Groups

Engage with the national community of planners by joining Facebook Groups like Party Rental Business Owners and Creative Event Planners who are supportive of newcomers. Having an online support system provides camaraderie and advice from peers globally.

13. How to Market a Party Planning Business

Implementing an ongoing marketing strategy is essential for party planners to continually attract new clients. While leveraging your network and stellar customer service form the foundation, mixing digital and traditional tactics will help amplify your reach and brand visibility.

Personal Networking

To start, tap into your existing contacts and ask for introductions to their networks. Offer incentives for current clients to refer friends, which is powerful word-of-mouth marketing. For example, provide a 10% discount on their next event for every new booking referred.

Digital Marketing

For digital marketing materials, consider:

• Search ads through Google Ads targeting keywords like “party planner [your city]”. Track conversions to optimize effective ads.
• Facebook and Instagram ads focused on your ideal demographic and location. Share beautiful event visuals and promotions.
• Start a YouTube channel with tutorials and behind-the-scenes event videos to build expertise.
• Write blog posts about party planning tips to improve SEO and provide value.
• Email marketing campaigns to engage past clients and promote new services.

Traditional Marketing

For traditional approaches, some options include:

• Creating mailers with promotions to send to prospective clients like engaged couples.
• Distributing framed fliers and menus to complementary vendors like caterers.
• Billboard ads in high-traffic areas introducing your new business.
• Radio spots on local stations describing your services and special offers.
• Hosting open house events at your office for the public to meet you.

While digital marketing enables incredible precision and measurement, don’t count out the power of traditional mediums for brands to make an entrance.

14. Focus on the Customer

Providing an incredible client experience is crucial for party planners to earn rave reviews, loyal repeat customers, and word-of-mouth referrals that fuel growth.

Here’s why going above and beyond with customer service pays off:

• A wedding, anniversary party, or baby shower comes just once in a lifetime. By tailoring every detail to the client’s vision and making them feel valued, you create a meaningful experience they won’t forget.
• Satisfied clients will happily refer family and friends planning their celebrations rather than risk them having a subpar experience with another planner.
• Stellar service translates into genuine, detailed reviews. Your reputation hinges on reviews and testimonials.
• When you consistently wow customers, they’ll rave about you online and on sites like The Knot and WeddingWire. This social proof captures the attention of prospective clients.
• Return customers also become a sizable portion of your bookings if you nail their first event.
• Clients planning annual galas or milestone birthdays will come back year after year if you make the process smooth and enjoyable.

For party planners, client satisfaction directly impacts income. By providing responsive communication, anticipating needs, and handling any curveballs with grace, you assure a 5-star experience that brings clients back while attracting new ones through word of mouth.

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The Pros and Cons of Starting a Party-Planning Business

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Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites.

Do you love to throw parties? Do you enjoy the planning and preparation that takes place before the big event? If so, a small business as a party planner might be the perfect business idea for you.

Some of the reasons you might want to start a party-planning business include:

• Startup costs for a party-planning business are relatively low since no storefront is necessary. Your base of operations likely will be your home and the vehicle you use to travel to your clients. You'll be able to deduct these expenses when you file your taxes.
• You can work as much or as little as you want. It can be a side job to earn extra income, but if you build up a large enough client base, this could be a full-time job. Depending on multiple factors, typical salaries for party planners can range from $45,000 annually up to $70,000 annually.
• It can be fun work offering a lot of variety. Parties might include receptions for weddings and other life events, but they also might include corporate events. Parties also can range from small, informal gatherings to large and elaborate events complete with entertainment.
• The more your business grows, the greater your opportunity to market yourself. There is a potential client in every attendee at the parties you plan, making your events the perfect marketing tool.
• Party and event planning provides an opportunity to express your creative side. While clients will have ideas they want you to execute, often, they're looking to you to bring their concepts to life. It is your opportunity to take the client's starting point and design what the party will look like and what kind of experience it will provide for guests.

Some of the potential challenges of starting a party-planning business include:

• Marketing will be an additional cost. When just starting out, you'll need to have a strong marketing plan to start building a base of clients. Establishing a detailed website is a must, and advertising on the vehicle you'll be using also may be beneficial.
• While no formal training is necessary, it can be difficult to establish trust and relationships with caterers, bakers, DJs, and other suppliers and subcontractors you'll need to work with if you don't already have experience and contacts within the industry.
• It can be a high-stress job. From food to decorations to entertainment and maybe even the weather, many elements need to come together for a successful party. As well, your business and reputation are on the hook with every party you plan. As much as successful parties can be a great tool for recruiting additional clients, one disaster can be a significant setback.
• Hours can be long, and you can count on them, including evenings, weekends, and holidays–when people most often throw parties.
• You likely will need liability insurance and bonding, which is an additional cost.
• You likely will need to work with an attorney, at least when getting started, to help complete the template you use for your standard contract.
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10 Best Party Planning Business ideas You Can Start Today

By: Author Tony Martins Ajaero

Home » Business ideas » Entertainment Industry » Event Planning

Do you want to start a party planning business but want to go niche and be unique? If YES, here are 10 best party planning related business ideas / opportunities.

A party planning business can be a fulfilling and profitable opportunity for someone who is social, organized, detail-oriented, and has a flair for entertaining and coordinating events. Unlike other startups, a party planning business does not require much capital or dedicated space.

The party planning industry has grown enormously in the past decade. According to recent research conducted by the CSEP (Certified Special Events Professional), spending for special events worldwide has been put at $500 billion annually.

That is to say that the marketplace is large enough to support and sustain your endeavor. If you are working in one party planning area, there are many directions you can expand to.

The profits that can be made from the party planning industry has continued to rise. Just a few years ago, research showed that the average profit margin for a party planning entrepreneur was around 25 percent. However, in recent times, the profit margin has increased to about 40 percent.

This can be attributed to certain factors such as the improved state of the economy and the trend of corporate America to outsource their meeting or party planning functions. Here are a few profitable party planning business ideas in the united states of America.

Best Party Planning Business ideas

1.  party planning.

A memorable party doesn’t just happen. Organizing and holding a party takes planning. Whether it’s a wedding ceremony, birthday party or an anniversary, and whether you have three weeks to plan or an entire year, your event’s success is in the details.

Like it was already stated before, the party planning industry has been growing steadily for the past five years, and it is expected to grow even further. With new business opportunities, you can also expect an increase in competition.

So, it is always important to stay on top of your game and adapt to the changing environment to make the most of new opportunities and still stay relevant in the marketplace. When you decide to be a party planner, you might have just wanted to focus on weddings, birthdays and anniversaries. Although this might have been successful over the years, the party planning business doesn’t have to stop there.

You can add other elements to your business while being a leader in the wedding planning niche to remain competitive. In addition, the people you meet at other events can also be a great resource to keep generating new business for your particular niche in event management.

2. Party Planning coaching

There are tips, tricks and technicalities that are behind a successful party planning business. Without the proper knowledge and information, a lot of entrepreneurs who want to go into party planning may not know where to start, and if they start without the requisite knowledge, the business could end up failing.

If you are skilled at party planning, with concrete understanding of the skills and technicalities involved in it, you can offer to coach amateurs for a fee.

3. Party Planning blogging

A blog is an individual website that is updated on a regular basis. You can start a blog that is based on party planning where you can share your personal experiences, the intricacies of the business, tips and tricks of the trade, technicalities involved therein, challenges and ways to overcome them, how to source clients et al.

There are many different ways you can monetize the blog so don’t just stick to one. You can make money through blogging by putting up adverts on your blog, selling your own courses and books about party planning, affiliate marketing and of course Google AdSense. You can even use to blog as an avenue to promote your services as a party planner.

4. Party Planning podcast

A podcast is like a personal radio show where you talk about specific topics. With your podcast, you can talk extensively on party planning and how to become a successful party planner. Before you think about monetizing your podcast, you have to make sure that it is filled with rich and engaging content.  You can monetize your podcast through sponsorship, affiliate marketing or even sale of your own product.

5. Party planning reality TV show

Do you love watching reality shows on television? Have these captivated your mind since you first saw them? If so, you can create a reality show of your own that is based around your life and activities as a party planner. However, you should note that getting a producer to green light your reality show will not be easy so you have to be unique and bring something new and fresh new to the table.

6. Online tutorials

If you are knowledgeable and experienced in the field of party planning, then you should consider creating an online tutorial course where you can teach aspiring party planners the skills they need to survive in the party planning industry.

7. Party planning Ebook

EBooks have become incredibly popular in recent years. Again if you are well versed in the party planning industry, you can put down your thoughts in a book about your life and activities as a party planner and inspire others. You can write your own and go through a publisher or self-publish on platforms like Amazon.

This popularity in e-readers has opened up a whole new range of opportunities to writers who thought their dreams of getting a book published would never come to fruition. The emergence of electronic self-publishing has enabled anyone to publish an eBook to a potential audience of millions all over the world. There are now an estimated 700,000 authors e-publishing worldwide.

8. Party Planning software

If you are a party planner, you must be good at juggling multiple tasks under time pressure. This is because to create a smooth and successful event, you have to make sure everything is in place, which is not a simple process when doing it manually yourself.

Every day thousands of applications are developed. If you are skilled in programming, you can make a lot of money from developing applications that have the capacity to make party planning easier.

9. Party planning business plan writing

If you fail to plan then you have already planned to fail. Without a business plan, you may find yourself struggling in the beginning. The fact still remains that a written business plan will allow you to work out all aspects of getting your new party planning business off the ground including your to promote your services.

However, some people are not skilled at writing a business plan. This is where a party planning business plan service comes in. You can help these individuals write a business plan for their party planning business and get paid doing so.

10. Write a book on party planning

If you have gathered experience in party planning, why not write about it to enlighten others and make some money along the way? There are a lot of people who would like to break into the party planning industry but they do not know where to start. You book can be an inspiration to them.

You have several choices when selling your books. You can go the traditional route, seeking an agent or pitching publishers directly through a proposal (non-fiction) or synopsis (fiction) and a query. Or you can self-publish your book through many of the free and affordable e- and print book services.

A final option is to work with a hybrid publishing company, which offers a little of both. While you pay for hybrid services as a self-publisher, hybrid companies vet authors as traditional publishers do, and give access to their editors, cover designers and marketing experts.

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Company Branding/Mission Statement

When you begin crafting your marketing materials, your beginning sentence on flyers, brochures, and correspondence should be a defining statement of your company. It's what is known in the book industry, or the script industry, as the hook sentence, pitch line, or log line. The defining statement should, in one sentence (a standalone sentence), immediately define your company to anyone who reads it. If you can't define your company in one sentence, you either do not have a razor-sharp concept of your company, you're not prepared to interview clients, or both.

The marketing statement will be used to pitch your company when you meet potential clients. A marketing statement is meant to be fun, upbeat, creative, and often capricious. Let's take a look at a few samples:

1. Hi. I'm Sandy from Happy Rabbit Birthdays and I make unforgettable theme parties, including face-painting, balloon-shaping, loads of guest participation and prizes, and

themed decor,

featuring B.J. the rabbit.

2. Hi. I'm Magic Man Bill from Magic Land Parties and I do amazing "King or Queen for a Day" parties featuring my supercharged magic show, heaps of children's involvement, and fabulous gift bags for the kids to take home.

3. My name is Elaine Price, owner of Fantasia Parties, and I plan birthday, anniversary, and holiday events from start to finish, with plenty of guest participation, attention to detail, and an experienced staff of event professionals to make your party the most memorable time of the entire year.

Which is your favorite? Naturally, you will spend more time coming up with the perfect introduction to your business than used for the examples. Don't rush it. Think about pitch lines or business names right before you go to sleep. Often people wake up with a fresh idea or the answer they have been seeking. Once you have mastered your defining statement, you can use it to brand other marketing materials.

Developing Marketing Plan and Materials

Once you have completed your market analysis and identified your competition and prospective clients, it's time to develop a marketing plan and pull together your materials. As you grow your business, it's essential to market and increase your client base.

Certain experts believe networking is a better tool than traditional print advertising. In fact, networking can be even more of a payoff than a large ad in the Yellow Pages. If you do decide to run an ad in the yellow Pages, be aware of the local publication cycle. If you open your business in February, but the publication doesn't come out until November, look for another source. Your local newspaper, depending on the circulation and size of the classified section, is another good source for advertising.

You should be marketing your business constantly. Even while doing party planning for an event, try to always set aside a certain amount of your time for securing new business. If you don't, this will cause gaps in your financial affairs and party-planning cycle, which makes it harder to get the ball rolling again. Answer your calls appropriately, and turn your proposals around, so you always keep some irons in the fire.

It's hard to juggle everything, and even harder to keep perfect balance. If a conference center or a room is booked for the date your client has requested, you should get back with the client with ideas for other locations until you can book a comparable site for the agreeable date and time.

Take the time to plan a website. You only need a page to start, and you can always add more information at a later time. I suggest, if you have no experience setting up a website, seek out professional help. If you shop around, or have a college or university nearby, you can find talented people who will work for a reasonable price.

Whether you decide to use brochures, direct mail (obtain mailing list from a related industry) flyers, one-sheets or only business cards at start-up, have your items professionally printed. The more you order, the better the price. Computer generated business cards, no matter how good the paper, always look home-made. Business cards may be small, but they can be powerful. Market with class!

Tracking Your Spending

As the owner of a new party-planning business, how do you plan manage your income and expenses, and track your jobs? QuickBooks is wired to accounting like Microsoft is wired to computer software. Whatever accounting program you select for your business, shop around and be comfortable with it for the long term. A financial software program should allow you to invoice your clients, track income and expenses, and pay your bills. A good accounting software program should let you know the financial health of your company and keep track of tax and certain legal responsibilities. You cannot afford to be asleep at the financial spending wheel.

Depending on what you specialize in, social or corporate, the party/event planning business can be seasonal. For this reason, it's important for you to know how your cash is flowing in and out each month. Consider your rent (if you do rent space), any employees you have hired ? full or part-time -- telephone, equipment payments, office supplies, marketing, and advertising; and don't forget to include your automobile expenses.

You may be financially fine this month, but what about next month with no jobs on your calendar? This is the reason you should ideally book parties ahead. Understandably, when the economy is falling apart, that can be really difficult. Be prepared to improvise by offering special pricing, more services, party favors, or gift bags. Become an innovative party planner.

If you are a social planner, keep the birthday parties coming. Pump up your marketing when you feel things slowing down. People have birthdays every day. Perhaps it's time to plan a couple of holiday events, or expand your business. If you are running into a dry spell, hustle. If you know winter is slow for you, then work harder during the other seasons. Party planning doesn't need to be seasonal, if you are willing to take on events during holidays.

To track cash flow, keep your business accounts separate from your personal accounts. It's also wise to have a credit card set aside for business purposes only. Check around for the best rates. The bank where you have your accounts may give you a break on the credit card rate. If not, continue to shop around for the lowest rate. Don't be fooled by the lure of credit card perks such as extra plane miles or special discounts. The bank can quit these programs any time, without giving advance notice.

Where do you find prospective caterers? Word of mouth is often a great way to add a caterer to your interviewing list. You'll want to interview at least three caterers for your event. Check out restaurants that offer a catering service. Have dinner at the restaurant a few times and sample the food you would consider party fare. Ask if there is an upcoming event you can visit and view the work and food -- then visit the event personally. Talk to the waiters and waitresses who will be working your event. Are they up to professional standards when it comes to courtesy, appearance, and enthusiasm? Remember they will be serving the guests, and if you have any doubts or negative gut feelings about a person's demeanor, ask if there is someone else, and move on.

If you attended a function where the caterer has impressed you, get their name and number. Ask each caterer for their credentials (Lesson 7) and length of experience. Ask each caterer you interview for a list of references, preferably of people near, or in the area, where the party will be held.

Once you have your caterer list narrowed down to three candidates, call each one to discuss a preliminary budget (you may need to furnish a first-round menu or a per person budget). Give each caterer your estimated head count and full budget, and confirm availability for the party date. Give each caterer the exact date you want them to return their written proposal. For a veteran caterer, three days maximum is fair. You competition is out there also jockeying to be the winner, and you want to get information back to your client ASAP. It can't be emphasized enough how important it is to find a caterer who can answer the following questions:

Experience?

Can meet the needs of your client?

Has a well-trained staff?

Excellent references?

Length of time in the catering business?

What else will they provide other than food?

Will the cost include serving after-dinner coffee?

What is the server cost, and will their gratuity be included in the final cost?

What will the servers be wearing?

What is the ratio of servers to this event?

What percentage, or cost, of the budget covers the cost of the servers -- and what exactly will they provide?

How will the leftovers be handled?

Will the caterer provide tablecloths, skirts for the tables?

Will they break-down the tables at the end of the party?

Will they take care of trash and clean-up?

This, and whatever else you discuss for your particular event, should be included on the signed contract, and if there are any special meals, dinnerware, glasses, etc. Everything discussed pertinent to the party should be listed, not only to protect the planner, but the vendor as well.

Prospective caterers should visit your location so they can get an idea of your party setting. If they are familiar with the conference locations and hotels in the area, they may already have a good idea of the location.

Ask them to show you a sample menu and inquire as to how the food will be prepared. Not everyone likes blackened catfish or tofu salad. If you are planning a buffet, how will the caterer keep the cold foods cold and the hot foods hot? What is their clean-up procedure? You don't want guests sipping after-dinner coffee to hear the dishwasher or clanging pans.

How much of a deposit does the catering company require, and when is it due ( this is but one reason why you need a deposit from your client)? Get a 24-hour number where the catering owner/manager can be reached in case the crew is late or worse, a no-show. Use a credit card to pay the caterer. A check gives you no recourse.

Besides a list of caterers, party planners should have a list of other vendors who help fill a variety of needs. Party planners have many needs vendors can fill, such as entertainment, rentals, printers, or invitation calligraphers, bakers, florists, decorations, certain production services -- and don't forget the photographer and parking personnel.

If you have completed your homework, you should have in your party-planner tool kit vendor brochures, flyers, business cards, and ad clippings. Make some calls; explain what you need, and your budget. You don't need to conduct as intense an interview as for a caterer, however, you will be signing a contract with all your vendors, and everything must be indicated on the contract.

On the list with the vendor name or business name, jot down their prices, areas of service, insurance, and licenses held, discounts offered, and any other pertinent information. Keep this information in your office. Also, ask the vendor for a complimentary sample, be it food tasting, a floral arrangement, a CD of the orchestra or singer, and a video of the magician. If you are planning a wedding, it's important to have a cake tasting with the bride and groom in attendance.

Support staff can be on call for your event, and can be a full-time professional during the day, and work parties and receptions week-ends and nights. You may want to have at least three bartenders in your staff file. These are people you pay independent of the caterer, professionals who you only have to say a few words to for them to know exactly what you need.

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How to Start a Kids Party Planning Business Using These Tips

Starting a children’s party planning business.

We will go over the steps needed to start your own kids’ party planning business in this post.

Throughout the article, we will cover many points to consider about your business. Finally, we will end with a collection of resources you can use when you’re in the start-up phase and when your business is up and running.

1. Research the Industry

The more you know about kids’ party planning, the better decisions you’ll be able to make.

Whether you have experience or not, it’s important to improve your knowledge in the industry before starting your business. You want to look at tips for children’s party planning and running a business.

There are many sources of information out there. You just have to find them and go over the information.

I have made it easy by providing a link to a Google search that will allow you to find magazines, publications, blogs, etc. One of the benefits of such a link is that the information is always fresh and updated.

Take some time to look through the information to pick up tips and insights that will help you start your business and provide information when your business is up and running.

I would also advise that you check in to see what’s new at least once a month so you can stay up-to-date with the latest information related to your business.

Click here for the latest publications related to kids’ party planning.

2.) Choose a Business Location

The location you choose for business contributes to your success.

For example, if you locate your business in an area with very little demand for kids’ parties, there is no use operating your business in that area.

On the other hand, if you are located in an area where the market is saturated with other party planning services, it will be difficult to get a part of the market share unless you have a competitive advantage.

Your optimal location is in an area where demand exists, but the market isn’t saturated.

Another consideration is whether will you be operating your business from your home or a commercial location. Naturally, operating from home has cost-saving benefits.

While locating in a commercial space is more credible.

For example, operating from home could be better if you run this business part-time.

Also, you must consider if you have equipment related to parties, such as tables, bouncy castles, trampolines, etc., you will need space to store the equipment. For more, see  Choosing the best location for your business.

3. Choose a Business Name

You will want a memorable and catchy name. The name you choose today is the name you will keep for as long as you own your business. Therefore you want to take some time to go through the process of choosing an appropriate name.

Many resources online can help you choose your business name.

I suggest making a list of names that appeal to you and putting your list on the side for a few days.

Then, when you come back to it, you’ll see it from a new perspective. Next from your list, choose the top contenders and get feedback from a few people you trust.

Once you have your finalist, print them out to see what they look like on paper.

Used them in multiple sentences to see how they sound and how easy it is to pronounce them.

When your list is narrowed down to the top ones, check to see if they are available for registration along with a matching domain name.  For name ideas, see google’s latest search results.

4. Legalizing Your Business

Every legitimate business must be registered according to the laws and regulations in the area of operation.

There are many options for the structure you can choose from.

Many small business owners start as a sole proprietorship because it’s easy to set up the least expensive and the quickest.

A couple of downfalls of a sole proprietorship are that you can’t have partners, and there is no personal asset protection, so if your business goes bankrupt you’re served with a lawsuit, and your personal assets are not protected.

With this type of business, you can start as a sole proprietorship, and once your business expands, you can switch it to a corporation or an LLC , which provides personal asset protection.  For more, see how to register your business using these resources.

5. Create Your Corporate ID

A corporate ID consists of a few components part of branding your business, such as a logo, business cards, website, business sign, letterhead, envelopes, etc.

When creating the design, you will want something professional because your corporate ID leaves an impression on your customers, and you want to leave a good impression.

Corporate IDs can be expensive to create. However, you can start with the logo and business cards, and once your business is more stable, you can invest in the rest of the components.

For More See:

How to design a business logo – make it good it might last years .

How to design business cards that people will pay attention to

Business signs – have a look at these ideas.

A complete introduction to corporate identity packages.

6. Equipment

You may or may not need equipment for your party planning business.

Whether you do or don’t, it’s a good idea to see what’s out there.

For example, you may want to look at tables, chairs, and cooking equipment such as barbecues, food warmers, bouncy castles, trampolines, etc.

In the beginning, if you have a small budget and are not sure how you’re going to proceed, you can rent the equipment you need, and once you find out what’s more popular, you can purchase your own.

As mentioned, make sure you have a storage area to organize and protect your equipment for easy access whenever you need it.  Click here for the most recent google search results related to kids’ party equipment.

7. Estimating Your Start-up Cost

The start-up cost for this type of business will depend on your setup. For example, if you’re thinking of having multiple locations.

With a large staff of employees and all the latest equipment for parties, then your cost will be a lot higher than starting as a part-time business out of your home.

Each is a viable choice, but you won’t estimate your start-up cost accurately unless you have your setup plan in place.

List all your start-up costs because there could be a lot of issues that you haven’t considered.

Once you start listing the cost, other issues may appear, and you can add them to your estimate.

It’s a good business practice to always have accurate estimates with any project you take on.

For more, see  Estimating start-up costs: are you missing anything?

8. Writing a Business Plan

Depending on your setup will determine if you must have a business plan or not.

However, I recommend you create one whether you need it or not because a business plan is a document that will help keep you on track and develop your vision.

Another function of a business plan is a required document if you are looking for a start-up business loan.

A lender will not even process your application without a professional one.  For more, see how to write a business plan.

9. Banking Setup

You must separate your personal and business transactions. The best way to do this is to open up a separate account for your business.

Many new business owners will do so at their current bank.

However, if you seek funding, you might open an account at the bank where you receive funding.

Another consideration is that you may need a merchant account that allows you to accept payments using a credit or bank card, depending on how busy you are.

Another option is using something like PayPal or square. See our page on  Choosing a business bank  and  opening a merchant account for more.

10. Get the Funding Business

Depending on the size of your business, you may need funding, especially if you’re planning on opening a large-scale operation in a commercial space.

If so, you will need to have your business plan in hand and make an appointment to meet with lenders to discuss a start-up business loan.

One thing to keep in mind is that banks view start-ups as high-risk.

Therefore, they would rather lend money to a business with a proven track record than take a chance on a start-up.

With this in mind, it doesn’t mean it’s impossible to get a start-up loan, but it is difficult unless you have the credentials and collateral to reduce the risk. Also, take a look at our post on, Getting a small business loan.

11. Software Setup

Take some time to explore the software available for party planning.

Many of these applications can help you save time and offer a checklist that will keep you on track, so you don’t forget any details.

Scheduling is a function you want because it helps you stay on track with multiple clients and keeps you from scheduling conflicts.

You’ll also want a program to help you with your business transactions.

For example, you may find a program compatible with your bookkeeper or accountant. You enter your transactions into the software, email them a copy of your files, and they will process your account during tax season and ensure you have taken all your deductions correctly.

Check out google’s latest search results for software packages related to kids’ party planning.

12. Get Your Business Insured

You must get the right insurance for your party planning service. If you’re hosting the parties, you are liable for the safety of the people who attend.

For example, if you offer a bouncy castle at one of your parties and a child gets injured, you are liable and need adequate insurance.

Any incident without the proper insurance coverage can put you out of business, especially if your business is set up as a sole proprietorship, where your personal assets are at risk.

Speaking with a competent insurance broker will help you get the right coverage for your party planning business.  For more, see our page about business insurance.

13. Office Setup

Whether you are business as a part-time home-based business or a multi-location operation, you’ll need a space where you can manage your business.

It may be a spare room in your house or an office in a commercial space.

You need your office set up in a way where it’s comfortable and functional because the more popular your business becomes, the more time you’ll need to spend in your office; therefore, set it up correctly in the beginning. For more, see  Considerations for the setup of your office.

14. Hiring Employees

In the early stages of operating your party planning business, you may be considering doing everything yourself, and that’s not a bad idea as long as it doesn’t interfere with servicing your customers effectively.

However, as time goes on and your business builds momentum, you may need to hire employees.

One of the key factors to success is ensuring you hire the right person for each position. You can lose a lot of time and money by hiring someone who is not right for the position.

Keep in mind that it’s harder to get rid of an employee than hire them.

When it comes to the cost of hiring, instead of looking at the hourly wage, look at the yearly cost because it will put things in a different perspective, and when you consider a small crew of just five employees, it can cost you in the six-figure range every year.

When you look at it from this perspective, you think twice about each position you’re going to hire for, and you only hire when needed while ensuring you hire the right person for each position. See how  and when to hire a new employee for more on hiring.

In this section of the post, you’ll find a collection of resources you can use now and when your business is up and running.

Many of these resources lead to search results offering new and updated content. So it makes sense to visit this page often to use the resources.

Trends and Statistics

When you spend some time looking at industry trends and statistics, you’ll get an overview of the market and can identify if it’s rising or declining.

In addition, you’re also getting ideas for what’s popular, and sometimes you can implement those ideas in your service.

Click here for the latest google search results related to trends in the kids’ party industry.

Take some time to view the link below to see supplies available in the marketplace that can help you improve your parties and offer a better experience for the kids.

See the latest google search results for kids’ party planning supplies.

Associations

Many associations also offer educational information, trends, statistics, and host events, allowing you to network with others in the industry.

You may also want to consider joining your local Chamber of Commerce so you can get to know local entrepreneurs and bring awareness to your business.

Click here to view event planning associations.  you may also want to check out our page for tips and insights about  Joining a trade association.

Top Kids Party Planning Businesses

When you view businesses similar to yours, you get an idea of what’s in the marketplace. For example, you can see what services are offered and get an idea about the pricing in the marketplace.

Sometimes if you study all the businesses at one time, you may pick up on something that’s missing in the industry.

If that’s something your customers like and can implement, you may have found a competitive edge.

On the other hand, you may find something you’re missing in your business that the others offer, which you may want to include in your service.  Search Google for the top kids’ party planning in your area.

Marketing Tips

A business without customers isn’t really a business. And getting customers without marketing isn’t a reality. When you think about it, marketing doesn’t have to be complicated where you need a New York agency to promote your business. It can be as simple as bringing awareness.

For example, you could host a school event for free just to promote your kids’ party planning business. During the party, you would create gift bags for the kids.

Then, when the kids go home naturally, they’ll tell their parents about their experience. Your gift bags will include cards, brochures, and promotional items to promote your business.

This can bring awareness to your service, and it’s just one tip for marketing.

There are many tips for marketing your business. Access the information and act on those marketing tactics that make sense to you.

It’s a good idea to visit the link below at least once a month so that you stay up-to-date and generate new ideas for marketing campaigns to build your business.  Have a look at the latest articles for marketing a kids’ party planning business.

Kids Party Planning Tips

Whether you are an experienced party planner or not, you want to improve your skills and keep up-to-date with the latest information.

Take some time to visit the following link to explore what’s new.  Look at the search results for tips related to kids’ party planning.

Books are a great source of information. You may want to have a collection of books that can help you run your business and improve your skills and party planning.

A time-saving tip with nonfiction books is you don’t have to read the book from cover to cover to get the information you want.

Instead, you can go through the table of contents to locate the section you want.

View the most recent Google search results for kids’ party planning books.

There are many sources of training online. Why not take a few minutes to see what’s available and decide if you want to improve your skills with the material available.

The way I look at training is if you are familiar with the material, then it’s a refresher, and even if you just get one idea or a tip, then it’s worth the investment in the training.

See  Google’s search results related to kid’s party planning.

The news is another source of information I like to use. So, naturally, I don’t watch the evening news waiting for a topic I’m interested in.

Instead, I use Google news. I type in my keyword, and I have instant access to the latest, plus archived news stories related to my keywords.

See Google’s News Search results related to kids’ party planning.

YouTube is an excellent source of information for tutorials. Many of the videos are well-produced and offer advice on various topics.

When it comes to YouTube, I like that anybody can post a video and share their experience. See the Most Recent Videos Related to Kids Party Planning

Privacy Overview

51 Marketing Ideas For A Party Planning Business (2023)

Party Planning Business Marketing Ideas

Wondering how to market your party planning business?

Marketing your party planning business is certainly not easy, but there are many ways to promote and advertise your party planning business.

We put together a list of the best marketing ideas for your party planning business, so you can get your small business out there.

Learn more about starting a party planning business :

Where to start?

-> How much does it cost to start a party planning business? -> Pros and cons of a party planning business

Need inspiration?

-> Other party planning business success stories -> Examples of established party planning business -> Party planning business Instagram bios

Other resources

-> Blog post ideas for a party planning business -> Party planning business quotes

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Sales refer to all activities and strategies that lead to the selling of products and services.

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

• How Much Does It Cost To Start A Party Planning Business? (In 2023) 1 of 7
• 150+ Blog Post Ideas & Topics For Your Party Planning Business 2 of 7
• 130+ Best Instagram Bios For Your Party Planning Business [2023] 3 of 7
• 158+ Best Quotes For Your Party Planning Business [2023] 4 of 7
• 51 Trending Party Planning Businesses [2023] 5 of 7
• 5 Party Planning Business Success Stories [2023] 6 of 7
• 39 Pros & Cons Of Starting A Party Planning Business (2023) 7 of 7

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20 Housewarming Party Ideas to Make Yourself Feel at Home

Jill Chen / Stocksy

Now that you've said yes to the address, it's time to throw a housewarming party . While settling into your new home takes time, celebrating your new space with friends and neighbors is a first step.

If you're unsure of how to start planning for your housewarming party, check out these housewarming party ideas for themes, party decor , activities, and more that will make your house feel more like a home.

Have a Houseplant Party

Kseniya Ovchinnikova / Getty Images

Celebrate planting new roots by throwing a plant party. Houseplants make the perfect housewarming gift and can really bring a new home to life. Invite your guests to bring a plant of their choosing. For an activity, you can prepare a repotting table with an assortment of planters and potting soil.

Take It Outside

gerenme / Getty Images

If the weather is cooperative, host your housewarming party in your new backyard. You can keep it casual with a table of small appetizers, or elevate the party with a more formal sit-down meal. Get the backyard games out while you're at it.

New Home Scavenger Hunt

Andreas von Einsiedel / Getty Images

A great way to introduce your guests to all the nooks and crannies in your new home is to invite them to play a scavenger hunt . Provide each guest with a list of items from various rooms in the house. Whoever finds the most items wins the game.

Throw a Themed Cocktail Party

Marko Jan / Getty Images

Raise a glass to your new home with a themed cocktail party . Invite guests to bring a cocktail inspired by their favorite color, movie, or an era like the Roaring '20s or the Radical '80s.

Bake a "Home Sweet Home" Cake

galina-kovalenko / Getty Images

Nothing makes a house feel more homey than a baking project. Treat your guests—and yourself—with a cake decorated with "Home Sweet Home" written in icing.

Throw a Family Recipes Potluck

Nicole Kandi / Getty Images

Bring your friends, family, and new neighbors together over a potluck party . Invite your guests to bring a dish of their favorite family recipe, and you'll be basking in that homey feeling in no time.

Stock the Home Bar

Massimo Ravera / Getty Images

Invite everyone to bring a bottle of their favorite spirit, liqueur, wine, or mixer to your housewarming party. It's one smart way to stock your home bar cart without having to move a ton of heavy bottles yourself.

Host a Board Game Night

Tomekbudujedomek / Getty Images

For a simple but fun housewarming party, get out your board game collection. This is better for a small gathering, as most boardgames are made for groups of four to six people.

Play a Trivia Game

Fiordaliso / Getty Images

Playing a trivia game is a fun activity for a group that doesn't involve a lot of supplies. Customize your housewarming trivia game with questions like:

• Is there a doormat at the front door?
• What color is the roof?
• How many windows are there?
• Is the stove electric or gas?
• How many closets are there?

The guest that gets the most answers right gets bragging rights—and possibly a prize.

Ask for Donations to Your New Home Library

Newton Daly / Getty Images

If you are a bookworm eager to fill in the bookshelves in your new home, consider throwing a book-themed housewarming party. Encourage your guests to bring a physical book to add to your collection.

Spice Things Up

Angelina Zinovieva / Getty Images

Anybody who has moved a fully stocked kitchen knows how tedious it can be to relocate pantry items. To help you restock your spice rack , encourage your guests to bring over a container of their favorite dried spice or herb.

Drink Local Night

Petri Oeschger / Getty Images

Support local wineries, breweries, and distilleries with a "Drink Local" housewarming party, featuring beverages made in or near your new hometown.

Cookie Decorating Night

Elva Etienne / Getty Images

For a sweet activity, get your guests involved with a cookie-decorating activity . Cut out cookies in the shape of a house, key, or a rectangle that they can decorate into an edible welcome mat.

Have a Painting Party

Javier Zayas Photography / Getty Images

Do you have a group of hands-on friends ready and willing to help you make your new home your own? Get out the paint cans and rollers and tackle painting a room together.

Have a Guestbook for People to Sign

joshuaraineyphotography / Getty Images

If you want to always remember your home's first visitors, pass around a guestbook for guests to sign and leave messages in. At the end of the night, you'll have a heartwarming keepsake to cherish.

Throw a Picnic Party

siesta siesta / Getty Images

Haven't unpacked all your boxes yet? You don't need dishware or silverware to have a good time. For a low-stress party idea, throw a housewarming picnic—indoors or outdoors.

Host a Charming Tea Party

blue sky in my pocket / Getty Images

Tea parties are an excellent idea for all kinds of gatherings, including housewarming parties. A tea party doesn't always have to be formal. Keep your housewarming tea party low-key and charming with an assortment of mugs—mismatching ones are more than okay.

Crowdsource the Playlist

Witthaya Prasongsin / Getty Images

What's a celebration without music? To build your housewarming party playlist, have your guests RSVP with their favorite song to dance to.

Have a Backyard Bonfire

The Spruce / Margot Cavin

If you're worried about the state of the unpacked boxes in your home, invite everyone to the backyard for a casual bonfire party. Make sure you have enough seating and s'mores ingredients for your guests.

Host a Movie Night

Michael Robinson / Getty Images

If your new home has a home movie theater room or a living room made for entertaining, use your housewarming party as a way to show off your new set-up. Pick a movie that's new or that no one has seen before, and get the popcorn popping.

Before Your Guests Arrive

No matter what theme or activities you choose to include in your housewarming party, remember to factor in plenty of time for setting up before your guests arrive. You don't want to feel frazzled when you hear that first knock on the door.

A housewarming party is typically organized by the person who recently moved into a new house or apartment. The purpose of a housewarming party is to celebrate a new home and meet your new neighbors.

A housewarming party doesn't have to be a big bash. You can keep it quaint and casual by inviting close friends and family and keeping the guest list small.

Housewarming parties usually last between two and four hours, depending on the theme and types of activities involved. In your invitation, select a clear start and end time to ensure your guests know when to arrive—and how long to stay.

More from The Spruce

• 9 Housewarming Party Game Ideas
• 60 Unique Party Theme Ideas for Your Next Celebration
• Cocktail Party Beverage Tips, Activities, and Ideas
• 23 Budget-Friendly Summer Party Ideas
• 13 Free Murder Mystery Games for Your Dinner Party
• 10 Ideas for a Kid-Friendly Halloween Party
• 39 Free Halloween Party Games for Adults
• How to Give a Proper Gift to a Host
• 26 Birthday Party Activities That Won't Cost You a Dime
• The Party Theme You Can’t Resist, According to Your Zodiac Sign
• The 12 Best Trivia Games of 2023 for a Fun Challenge
• How to Host an Easy Housewarming Party
• The 14 Best Board Games for Adults of 2023
• 7 Budget-Saving Ideas for Outdoor Entertaining
• 5 Rained-Out Outdoor Party Ideas
• How to Host the Best Brunch Party: Food Ideas, Scheduling, and More

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Eat & Run: Sizeable portions and reasonable prices for Mexican food at Rio Bravo Tacos & Tequila

The Westbrook restaurant, part of a small chain, feels bright and homey nestled among several businesses.

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Street tacos from Rio Bravo in Westbrook. Photo by Aimsel Ponti

I adore Mexican food and I eat it frequently, including in my own kitchen, where my taco Tuesdays are righteous. So naturally I wanted to check out the new Rio Bravo Tacos & Tequila in Westbrook.

RIO BRAVO TACOS & TEQUILA

WHERE: 11 Main St. #14, Westbrook; 207-887-9494. riobravotacosandtequila.com/rio-bravo-westbrook

WHEN: 11 a.m. to 10 p.m. Monday to Thursday, 11 a.m. to 11 p.m. Friday and Saturday, 11 a.m. to 10 p.m. Sunday.

PARKING: Large lot

WAIT: Take-out was ready in about 10 minutes

WHEELCHAIR ACCESS: Yes

First, though, to save any hardcore foodies reading this from panicking, let me get in front of this and say yes, I’ve had authentic Mexican food. Several years ago, I spent some time in Zihuatanejo and Troncones, Mexico, where I ate my fill. I will work Zihuatanejo into as many conversations as possible because of the Stephen King reference. It’s the spot in the movie where the characters portrayed by Tim Robbins and Morgan Freeman reunite on a beach at the end of “Shawshank Redemption.”

I decided to grab takeout from Rio Bravo, which I regretted as soon as I got there. The huge space is attractive, with carved wood, terra cotta pots, traditional music and artwork, plus plenty of booths. Next time for sure, I’m eating there and will make it a dinnertime affair so I can wash down the meal with a mojito or glass of sangria. Rio Bravo also serves 11 flavors of margaritas. Yum!

The food menu is as big as the dining room. It features all sorts of appetizers (including taquitos), five kinds of quesadillas, several salads, and all of the other dishes you’d expect to see at a Mexican place. But I didn’t have any trouble choosing. Once my eyes reached the tacos section, they locked onto the street tacos, described as corn tortillas with grilled chicken, Monterey Jack cheese, honey-grilled onions, cabbage, pico de gallo, guacamole, and rice and black beans ($16).

This meal checked many boxes for me. Firstly, the dish was nicely packed to go in a recyclable aluminum container, which I appreciated. Even better, everything tasted fresh and flavorful. I ate the tacos both by picking them up and by digging in with a fork and knife as I tried to get as many tastes into each bite as possible. The serving size was impressive for the price, but though the portions were generous, I didn’t need need to crawl under my desk and take a long nap after eating the tacos – a definite plus.

But I am quite possibly the easiest person on the planet to please, as my taste buds are fairly pedestrian and I rarely take wild chances when I order. Call me basic, call me boring. (Just never call me late for dinner.) Unlike me, my spouse Tracy’s palate is sophisticated. She can easily pick out flavors and appreciate particular spices. She’s cooked in restaurants and continues to amaze me with what she whips up for dinner several times a week. Put another way, when it comes to food, she’s a tough customer with high standards.

Steak fajita bowl from Rio Bravo in Westbrook. Photo by Aimsel Ponti

Tracy ordered the steak fajita bowl ($15). She doesn’t eat dairy or gluten, which limited her options, and because of her diet, she ordered the dish without the standard crema sauce and cheese (gasp!). Tracy appreciated the pilaf rice with peas and green peppers, and the corn, cooked peppers and onions that came with the steak. But the bowl offered no lime, cilantro, scallions, freshly chopped tomatoes and the like, and she felt their lack. She was looking for a “zing” that just wasn’t there. It didn’t help that the dry rub on the steak was big on chili powder but small on spiciness.

Fair enough, but trust me, she ate the whole thing and gave points to the house-fried tortilla chips (though not so much to what she described as a generic-tasting salsa). Tracy’s final thought is that she’d return to Rio Bravo with friends for cervezas and appetizers. Count me in as I’ll work on my Spanish while I work my way through the menu. Chimichangas anyone?

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Politics latest: First King's Speech in decades will lay out Rishi Sunak's legislative plans today

The government's policies for the upcoming year will be unveiled during the King's Speech later, with a pledge to put criminal justice "at the heart" of its plans. Watch our special programme with Sophy Ridge from 10.30am.

Tuesday 7 November 2023 09:16, UK

Please use Chrome browser for a more accessible video player

• First King's Speech in decades taking place from 11.25am
• Sunak unveiling plans centred around criminal justice
• What can we expect from the King's Speech today?
• Beth Rigby:   Hard to see how Sunak's first King's Speech won't be his last
• Watch our special programme with Sophy Ridge from 10.30am
• Minister refuses to repeat Braverman's claim that rough sleeping is a 'lifestyle choice'
• Pledge tracker:  Is the PM keeping his promises?
• Politics at Jack and Sam's podcast:  The Week... Parliament is back with the King's Speech
• Live reporting by Faith Ridler

The government will introduce a new law to parliament on Tuesday, which they say will ensure 40% of trains still run on strike days.

The new minimum service level regulations will also make sure "certain priority routes can remain open" - though it is not yet clear which journeys will be covered.

Other rules will be introduced for border security staff and ambulance workers, in plans Prime Minister Rishi Sunak says will "stop unions de-railing Christmas for millions of people".

The details follow on from the government's Strikes (Minimum Service Levels) Act that it passed in January, giving ministers the power to set minimum service levels across multiple sectors.

You can read more from Sky News in the link below:

In January this year, Rishi Sunak made five pledges for voters to judge him on.

The prime minister could well be on track to meet at least one of them - halving inflation by the end of the year.

Sky News has developed a tool to track the government's progress in delivering these pledges - and you can see the progress for yourself below:

In the last few hours, Defence Secretary Grant Shapps and Foreign Secretary James Cleverly have arrived in Japan, where they are meeting with their counterparts.

Labour's Pat McFadden has been asked about a comment by Suella Braverman that living rough in a tent is a "lifestyle choice".

He told Sky News: "I don't think anybody who is in that position does it as a lifestyle choice. The better response to homelessness would be to do what we can to get people off the streets.

"When we were in government we did it, we managed to reduce street homelessness by something between two thirds and three quarters, and we also managed to do it during COVID."

Mr McFadden said the home secretary is "looking for dividing lines because they can't govern anymore".

He added the comment was designed to get a "row" going.

The Labour MP was then asked about divisions in the Labour Party over Sir Keir Starmer's stance on the Israel and Gaza conflict.

On Monday, 11 councillors decided to resign over Sir Keir's stance.

Mr McFadden said: "The position won't change."

He added that Sir Keir understands why people want the conflict to stop, but it "isn't as simple" as telling Hamas to end the conflict.

The Labour MP said those in Israel and Gaza need "more than a ceasefire", but need safety and security in their country.

Later this morning, the King will arrive at the House of Lords and deliver the first King's Speech of his reign.

Within it, the monarch will outline Rishi Sunak's planned bills for the coming months  - though not all of them will necessarily come as a surprise this year.

Here's what we expect to be outlined from 11.25am...

Leasehold reform

It has already been confirmed that plans to "phase out" leaseholds will be in the King's Speech. 

Housing minister Rachel Maclean said the much-delayed reform of the home ownership model would be brought forward, but there have been signs that the proposals may be less ambitious than initially pitched by ministers.

The reforms come following mounting concerns about practices in the leasehold sector, including over the levying of hefty charges and a lack of transparency.

Criminal justice

Perhaps the standout moment from the King's Speech will be anticipated plans to force convicted criminals to be in court for their sentencing.

A new bill could seek to see fewer offenders receiving short-term prison sentences, with low-risk individuals instead receiving community orders.

It comes amid longstanding concerns about overcrowding in full-to-capacity prisons in England and Wales.

Rishi Sunak may use the speech to introduce a law that would stop children who turn 14 this year and those younger from ever legally buying cigarettes or tobacco in England.

The plan was announced in a Tory party conference speech a few weeks ago. 

Oil and gas licences

The government plans to mandate annual oil and gas licensing in the North Sea.

Pitched as necessary for energy security, it would require the North Sea Transition Authority (NSTA) to invite applications for new production licences on an annual basis.

Football regulation

It is possible football governance reform could be included in the King's Speech today. 

Plans for a new independent football regulator were confirmed in February, with the body set to have "targeted powers" to step in and resolve how money flows from the Premier League down the pyramid.

Two of Westminster's best-connected journalists, Sky News' Sam Coates and Politico's Jack Blanchard, guide us through their predictions of how British politics will play out over the next seven days.

On this episode, they look ahead to the King's Speech - the first since Charles became monarch and Rishi Sunak became prime minister. 

They share some expert intel from our royal commentator Alistair Bruce, the man who leads the sovereign procession and sets the pace for the King.

The King's Speech means that parliament is back after a break. What are MPs going to be focusing their attention on?

Plus, the COVID inquiry continues after a dramatic week, with testimony from Sir Mark Sedwill, the former chief whip, Lord Lister, who was Boris Johnson's aide, and Dame Priti Patel, the former home secretary.

Click to subscribe to Politics at Jack and Sam's wherever you get your podcasts

While King Charles is inside the Palace of Westminster today, there will be a rather different scene in Buckingham Palace where - as per tradition - a member of the House of Commons will be "held hostage".

This ceremonial hostage taking is another reminder of the tumultuous relationship between the Commons and the Crown, as it historically ensured the safe return of the monarch.

It stems from the time of Charles I, who had a rather contentious relationship with parliament - so much so that he was eventually beheaded in 1649 as the result of a civil war.

The "hostage" is typically the vice-chamberlain of the household.

This is an MP whose office makes them a member of the Royal Household, while also a junior whip for the government.

It has been reported that this will be Jo Churchill - who holds the aforementioned role - today.

There will also be a moment today, before the King arrives at parliament, when the Yeomen of the Guard will search the cellars of Westminster for explosives.

This commemorates Guy Fawkes's "gunpowder plot" of 1605 - a failed attempt to kill King James I.

Justice Secretary Alex Chalk has told Sky News he doesn't agree with Suella Braverman that rough sleeping is sometimes a "lifestyle choice".

He was asked if he would reiterate her claim, and said: "No I wouldn't, I would take a different approach."

It comes after Rishi Sunak declined to repeat his home secretary's language when asked.

Mr Chalk said: "It is the case of course that there will be some people who decline support from the local council, but there's often a very significant context which could be a mental health issue, a substance abuse problem, a relationship breakdown or the loss of a job.

"I do think that needs to be weighed in the balance."

However, the minister added: "The central point she's making is to do with the tents - it is absolutely correct that we shouldn't do anything that entrenches people's rough sleeping, condemning and consigning people to poorer health outcomes.

"I'm afraid sometimes to be kind you have to be robust, you have to be really quite firm about it.

"I do think when we are talking about choices, it is important to understand the context of those choices."

Turning to the matter of the King's Speech, Mr Chalk said he is "very keen" to see legislation that would make the most serious offenders serve whole life sentences.

You can watch more of this conversation in the clip below:

As the monarch does every year or two, King Charles will deliver the King's Speech in parliament this morning.

The King has previously delivered the speech in his role as Prince of Wales, but this will be his first as sovereign.

He will read a speech, written by the government, setting out the legislative agenda for the parliamentary term ahead.

It will likely be the last King's Speech ahead of a general election next year.

From 10.30am, our lead politics presenter Sophy Ridge  will host live coverage of the full state opening of parliament and speech, accompanied by our team of political and royal experts here at Sky News.

Watch our special programme on Sky News tomorrow from 10.30am. You will also be able to follow it live on the app and website.

The King will open parliament for the first time as monarch with a return to the full pomp and ceremony of the occasion.

The Queen is set to wear her coronation dress again and the King will don the Imperial State Crown, his crimson Robe of State and Admiral of the Fleet Royal Naval dress uniform.

He will travel in a carriage procession from Buckingham Palace to the House of Lords in the Diamond State Coach amid great royal fanfare.

The Queen, wearing the famous George IV State Diadem for the first time, has chosen to re-use her coronation gown, designed by Bruce Oldfield, for her first State Opening as a Queen consort.

It has been seven years since a monarch wore the Imperial State Crown at a State Opening, the last time being in 2016.

Containing 2,868 diamonds, 17 sapphires, 11 emeralds, five rubies and 269 pearls, it weighs more than a kilo.

Gun salutes will be fired from Green Park and the Tower of London, with troops from the Army, RAF and Royal Navy lining the route and the Household Cavalry Mounted Regiment including 124 horses providing a Sovereign's Escort.

It is not the first time the King has undertaken the important constitutional duty of opening parliament.

In 2022, as the Prince of Wales, he read the Queen's Speech, with Elizabeth II delegating the task of opening parliament to Charles and the then-Duke of Cambridge in their roles as counsellors of state in a historic move.

However, it is the first time a King has opened parliament for more than 70 years, since Charles's grandfather George VI in 1950.

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