The Daily Logo Challenge

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How to Design a Logo [Step-by-Step Guide]

Rachel Begg

Published: October 13, 2023

A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression.

designer makes a logo sketch on an ipad

When designing your logo, you can make a powerful impact on how your brand is perceived. Designing a timeless logo is challenging, but we’re here to help. To get your logo right, you’ll need to have a firm grasp of your market, buyer personas, and your company’s ethos.

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Read on for logo design best practices, helpful tools, and a step-by-step guide to creating the perfect logo.

Table of Contents

Types of Logos

How to design a logo, logo design best practices, logo design tools.

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With millions of logos worldwide, you may be surprised that they all fit into one of seven main categories.

Each logo type has its characteristics, strengths, and weaknesses, so choose the variety that best aligns with your brand values and goals when designing your logo.

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Get started with HubSpot's Logo Maker

Our logo maker can assist you in designing and customizing the ideal logo for your brand, offering a wide range of professionally designed templates that eliminate the need to start from scratch. By simply providing your industry, company name, and slogan, the tool will offer personalized recommendations tailored to your needs.

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Logo Design Process From Start To Finish

Logo Design Process From Start To Finish

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Every logo designer has a different approach, but most of them would agree that there are certain steps in logo design process all professionals share.

In this article, I will show you my step-by-step logo design process.

The 7 steps that I go through when designing a new logo.

And I will do so on a real case study—A logo and identity i designed for one of my recent clients.

BTW—If you're looking to hire for logo design, check out this page .

Starting with discovery , then conducting research , running a brainstorm , then sketching logos, designing those logo concepts, presenting them to the client and preparing final deliverables which I give to the client.

7-Step Logo Design Process: Discover, Research, Brainstorm, Sketch, Design, Present and Deliver.

I’m sharing with you my process, so that hopefully you can improve your way of designing logos —if you’re a designer.

Or you can just get an overview of how professionals do it , if you’re a business owner looking for a custom logo. ‍

7-Step Logo Design Process

  • Discover —Get to know the client’s business.
  • Research —Learn about the industry & competitors.
  • Brainstorm —Develop ideas & decide on art direction.
  • Sketch —Create logo concepts based on strategy.
  • Design —Select best logos & execute them digitally.
  • Present —Show logos concepts & get client's approval.
  • Deliver —Export logo files & create a style guide.

You can also watch this tutorial on my YouTube channel.

PS. Also check out my recent article about my best logo redesigns of 2022.


In this article, I will walk you through my proven 7-step logo design process and do so on a real-case scenario.

So that you can see my going through these steps and get inspired to make your work more efficient and more effective as well.

“Logo design process demands a combination of investigation, strategic thinking and design excellence.“ — Alina Wheeler, Designing Brand Identity

So whether you’re a designer, or you’re looking to hire one, this article will give you a valuable insight into the logo making process.

Now, my client approached me with a rebranding project and I know you want to see the logo before and after so here you go:

logo design task

Now, before we talk about each and every step that led my to that final design, it’s important to briefly remind ourselves what makes a great logo in the first place.

What makes a good logo

Every designer will give you a slightly different definition of what makes a great logo, but basically you can boil it down to the three fundamental logo design principles .

And as the famous logo designer, Sagi Haviv said:

We judge each of our early design concepts by the following criteria: Is it appropriate ? Is it simple ? Is it memorable ?—Sagi Haviv, Identify

These three criteria come in the form of questions that we can ask ourselves when developing logo designs.

logo design task

Now, let’s explain each of those principles shortly to understand what they really mean.

Is it appropriate?

Appropriate means that the logo is relevant in form and concept to the client and its industry.

For example: If you’re designing for a fashion brand, then the logo needs to be elegant, but if you’re designing for a sports brand, then the logo probably needs to be bold and dynamic.

Is it simple?

Simple means that a logo has to be focused on a single story and in most cases it must be uncomplicated in form .

A logo must be simple so it can work effectively and flexibly in a wide range of sizes and media e.g. in small size on a business card, and in big size such as a signage.

Is it memorable?

Memorable means that while the form must be simple, it must also be distinctive enough to be easily remembered .

Of course the simpler the form is, the less special it tends to become, so the challenge is to keep it simple while making it distinctive enough so it can be remembered.

Ok, so without further ado, let’s jump right into the first step of my logo design process which is the discovery phase.

1. Discover—Get to know the client’s business.

Now, every designer will have a slightly different approach, but most would certainly agree that running a discovery phase and developing some sort of a brand strategy is an absolute must .

Discovery is about getting to know the client’s business, it’s history, industry, competitors and audience.

And this is because logo design is not art, so we shouldn’t just start coming up with logo ideas out of thin air relying purely on our sense of aesthetics.

Logo Design Process—Phone Call.

You see, a logo should serve a specific business objective, so therefore you need to stay objective in the process in order to design something that is appropriate.

A logo is the centerpiece of all brand communication—it’s literally everywhere—so it should stand the test of time.

We naturally don’t want to redesign that logo in the foreseeable future, so we want to give ourselves the best possible chance at designing a logo that will endure.

Before you actually open up the Illustrator and start playing with type, color and shape—you must first brief the client and create a foundation for your creative exploration .

Now, different designers will go to different extent with the discovery phase.

Some designers will just send a branding questionnaire or have a more informal discovery phone call.

However, I use my proprietary brand strategy framework that I run with my clients prior to embarking on any design work.

So I run the strategy workshop with my client, and during that session we go through a series of branding exercises that help me extract all the necessary information about the project.

2. Research—Learn about the industry & competitors.

Now, in the second step, I take all the information form the discovery phase and conduct further research to draw insights that will serve me later on in the ideation phase.

Research is all about analyzing the industry in more detail, conducting visual research and drawing conclusions.

Researching the industry helps you as a designer get a sense of the environment the logo’s going to live in.

Logo Design Process—Research.

The goal of this phase is to better understand the client’s field in order to ensure that the solutions that you will later come up with can work for them effectively.

Now, you need to know what can work and what’s appropriate and most importantly how to differentiate the company from its competitors .

And this understanding may be achieved by experiencing the organization from a customer’s perspective.

So stepping in the customers shoes and further analyzing the industry and competitors is a crucial step in logo design process.

logo design task

It will help you steer your creativity later on and you will avoid making a mistake of designing something that is too similar to their competitors.

During the strategy session ( 5th exercise ), we start doing some competitive analysis with my client and now I take it further and conduct additional research.

I gain insights from navigating competitors’ websites and evaluating their brand identities .

Then I take notes on what are their strong and weak points, so that it can serve me in the next step—the brainstorming step.

3. Brainstorm—Develop ideas & decide on art direction.

In the brainstorm step, based on the discovery and research performed, I simply start outlining my strategy for generating logo ideas .

Brainstorming is about thinking through all possible design directions that would steer creativity in the right direction.

So here is where I seek out a look or a style that could convey my client’s brand persona (the third part of my strategy framework).

Logo design—Brainstorm.

I use the brand personality and tone of voice exercises to help me brainstorm ideas and create moodboards .

And here I also use the mind map (9th exercise of my strategy framework) to start searching for visual representation of the most important keywords distilled from previous steps.

As a result I put together three different mood boards that are basically a collection of visuals that capture the strategic insights.

I simply look at the strategy to distill some keywords and then I browse websites like Behance , Dribble or Pinterest to find some visuals that would make for a great art direction.

I search for the font, color, style etc. and consider all aspects of visual langue that would embody our brand strategy.

For Medihuanna I created three mood boards: Credible , Innovative (below), and Natural and then I review them together with my client.

Next, we discuss those possible solutions and we make some decision on what direction should we proceed with.

By narrowing our focus with mood boards we try to stay objective , so that we can base our sketches in the next phase on solid strategic understanding.

PS. Learn more about moodboards in this article .

4. Sketch—Create logo concepts based on the strategy.

Sketching logos is where real creativity comes into play, but since I’ve done my homework I’m able to judge my sketches against clearly defined criteria .

The goal of sketching is to find a connection between an idea and the creation of a form.

Some designers use a sketchbook while others start right away on the computer, but most professional logo designers sketch logos by hand, using pen on paper.

Logo Design—Sketching.

This is because sketching by hand gives you an immediacy of artistic expression and I believe that very logo designer should absolutely start this way.

It’s also important to decide whether we need a symbol or simply a memorable typographic treatment of the brand name (wordmark).

In case of my client, the name, Medihuanna, is pretty self-explanatory (Medical + Marijuanna), so we’ve decided to go on with a distinctive wordmark.

We also decided that we need a symbol that can act as a visual shorthand, so that It can be used in small sizes where the full name would become illegible.

Now, sketching logos might be time-consuming, so it’s important to take breaks and let your ideas mature and develop in the back of your head.

Logo Design Process—Logo sketches.

So that when you get back to your project after a break, then you can have a fresh look, renewed enthusiasm, and therefore you can be much more effective.

You’ve probably also heard about the fact that the best ideas usually come about in the least expected moments.

While your conscious mind is consumed by other tasks (like driving a car, or exercising), then your unconsciousness comes up with some really great ideas.

That’s why I always recommend designers to carry something that you can sketch on.

This step usually takes a few days as you really need to go for quantity here and sketch a ton of logos .

And this is because we need to have many great ideas, so that in the next step we can pick a few strong ones and execute them digitally on computer.

5. Design—Select best logos & execute them digitally.

So once you have a ton of sketches, then you can judge them against the strategy and select the most promising concepts to execute them digitally.

Now, design part is all about translating your sketches into digital form and then further testing viability of each concept.

So don’t rush here to execute every single logo idea that you have, but rather focus only on concepts that you think can work effectively for your client.

Logo Design Process — Designing logos on computer.

By now, you should have a lot of criteria for what could and what could not work for your client.

If you feel like all of your sketches are weak, then you can go back and forth between sketching and designing until you got some pretty exciting logo concepts.

Once you have a few strong logo ideas, then you just need to use Adobe Illustrator to design vector graphics.

Here I simply recreate those sketches on computer and then design multiple variations of each idea in order to arrive on the best option.

The design part can take a very long time (a few days to a few weeks) before you actually execute your ideas in a way that is aesthetically pleasing.

I tweak the designs and test different colors, fonts, spacing, alignment and so on—always making a new copy so that I can always go back to the previous version of my logo.

This step is simply about testing many different ways in which you can execute your logo sketches in order to arrive on the best aesthetics .

Now if you do this the right way (and don’t rush this step) your logo concepts will improve and become stronger very quickly.

6. Present—Show logo concepts & get client's approval.

Once I’m done with designing my logo concepts (and I’m pretty happy with the outcome), then I just need to show them to my client in the form of a presentation.

Show the client your three strongest brand identity concepts on relevant applications.

Remember to share with your client only those solutions that can work for them effectively —don’t make a mistake of showing something that you’re not really proud of.

Logo Design Process—Presenting logo concepts.

Each of these three logo concepts is the result of the disciplined but creatively open process I describe here.

While each of those concepts are different, they all revolve around the strategy .

I selected a few applications relevant to the client : a business card, a book cover and a bag in order to show my client how these logo will look like in real life.

How do I know what kind of mockups should I create?—In the exercise six of my strategy framework I list all the key marketing initiatives my client would be interested in, so that now I can use these findings to pick 3 to 5 mockups.

And again, as with other steps in my logo design process, you might need to go back and forth between designing your logo and testing it on applications until you arrive on a great solution.

You simply need to test the viability of each logo concept by creating beautiful mockups to see how it will work in real life.

Learn more about logo presentation (together with my template) in my other article.

If you followed my steps, then your client should be very impressed with the accuracy of your presentation at this point.

My client liked the first concept, so we just tweaked a few details like for example: the leaf alignment, so that the logo looks more balanced.

Sometimes clients can be skeptical about your logo design concepts, but this is simply because all new logos tend to feel foreign at first.

You need to remind your client that only after a logo is officially adopted, we can really embrace it and attach a meaning to it.

In this step you might still want to tweak a few things, combine elements of different concepts and polish the designs before the final approval .

So together with my client we review the advantages and disadvantages of each solution and arrive at a preferred logo design.

7. Delivery—Export logo files & create a style guide.

Once you have your client’s approval, then it’s time to deliver the brand identity package including logo artwork and a style guide.

The delivery package should include logo source files and a style guide that describes on how to use that logo.

And again, you will know exactly what kind of files you should deliver based on the applications outlined in the strategy part ( 5th exercise ).

Logo Design Process—Brand Guidelines.

However, in general make sure to include basic variations of the logo , such as full color, black, white and monochrome.

You should also save logo files for different use both in print and digital (vector & raster) e.g. AI, ESP, PNG, JPG etc.

Remember to inform the client about any commercial fonts being used in the logo or brand identity, just in case they want to design other applications in the future.

Finally, you need to work on a style guide that would show all the logo variations and how to use them (like safe space, placement on dark vs. bright background and so on).

In your style guide you also should specify on other brand identity elements like: color palette, typography system, photography style, perhaps illustrations, animations and other elements.

Depending on the client’s needs and of course on their budget, you can go from a very basic one page style sheet to a more comprehensive brand guideline .

Final word about delivery— remember to always underpromise and overdeliver —I’ve done so by providing my client with an extra logo animation .

PS. Learn more about preparing logo files and creating a style guide on my YouTube channel.


Great logos do not happen by accident—they are the result of strategic thinking, exploring, failing and designing again.

Each aspect of your logo, whether it is shape, font or colors—can help you influence people’s perception of your brand.

When it comes to logo design, you have to be very intentional with the design choices you make.

Ultimately it is all about creativity and skillset , but you also must stay focused and base your concepts on solid strategic understanding.

That’s why I would urge you to NOT skip the initial phases of preparation as it will immensely benefit you later on in your logo design process.

Just see what my client said:

logo design task

You will stay focused , have more clarity , make less revisions and get there much faster as you normally would if you jumped straight into the design part.

If you follow my process, you will also go beyond your personal preferences or client’s subjective opinion for that matter.

This process will help you defend your work without being defensive —If you’re a logo designer.

And it will help you feel confident when choosing the perfect logo for your brand—if you’re a business owner.

Don't forget to check out my strategy guide if you want to learn how to run discovery sessions with you clients.

logo design task

Is your logo design process very different from mine?—I'd love to hear from you in the comment below.

Looking for a custom logo for your business?—Just schedule a call to discuss your project.

Also check out my web design process .

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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?— Get in touch

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How to design a logo: 5 Steps to creating a logo you love

Written by by Michelle Grano

Published on  March 26, 2021

Reading time  14 minutes

So you want to design a logo for your company or organization. If you have the resources, our first suggestion is to hire or commission a designer. Designing a logo may seem simple, but ask any good designer and they’ll tell you it’s not. The design process rarely is.

Plus, you get what you pay for, and we want you to have the best.

But if you need to start building your brand’s visual identity and hiring a designer isn’t an option for you, we’re here to walk you through it. We asked three designers with a combined 25+ years of experience to share with us how they design a logo.

What they said may surprise you.

Want to unlock social media success in 2022? Check out these five resources designed to inspire stronger content, campaigns and customer care.

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What is a logo?

This question probably conjures up vivid images of a famous swoosh or an apple with a bite taken out of it. After all, we all know what a logo is.

A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc.

In its simplest definition, a logo identifies. It’s how your company is recognized and remembered among others. It also functions as the face of your business.

Your logo can also be an opportunity to make a statement about your organization. Take Amazon’s , for example. The smiley arrow communicates that the company sells everything from “A-Z” and also represents how happy customers are when they shop with them.

One caveat is that even though a logo can convey a deeper meaning, it doesn’t have to. In fact, most companies struggling to decide on a logo are simply asking too much of it. All three of our designers agreed most people put too much stock in logos (nerdy design pun intended).

So remember, a logo may play an important role, but it isn’t everything.

A logo isn’t :

  • Your brand This is a common conflation, but your logo isn’t your brand. And your brand isn’t your logo. Your brand is intangible; it’s your reputation—what people think of when they hear your name, what they tell others about you and how you make them feel. Your brand is built from a thousand touchpoints with your customers—not from a logo.
  • Your visual identity When new companies or organizations request a logo, a good designer will say, “You don’t just need a logo, you need a brand identity.” Logos are part of the picture, but they’re not the entire thing. They’re just one image within a larger visual system that includes your colors, typography, photography, visuals, layout, etc.
  • An indicator of success Your logo isn’t going to make or break your business. Enron’s logo was good, but the company’s ethical code wasn’t. Two Men and a Truck is a billion-dollar company, and its logo is a stick figure drawing designed on a napkin by the founders’ mother. The best logo in the world can’t save a corrupt business, nor can the worst logo hold back an honest one.

Now that we’re clear on what a logo can and can’t do, let’s start the design process.

How to design a logo

Here are two things to keep in mind as we dive in:

  • Design is a lot of strategy . Yes, you will have to create something visual at some point. But the lion’s share of the work is strategic, especially at the beginning. Be prepared to do more thinking and decision-making than drawing.
  • You’re not just designing a logo . Remember that the logo is only part of a larger visual system, and its individual pieces all need to work together.

To do this right, you’ll want to work in phases. While every designer’s process looks different, the one we’re going to guide you through has five phases:

Every phase has its own goal, process and deliverable . We’ll outline why each phase is important, the series of actions or steps you need to take, and the final deliverable you’re working toward—which you’ll need for the next phase.

Phase One: Discover

The discovery phase is the “question” phase. Designers use this time to tease out as much context and background as possible to fully understand their client’s company or organization, its values, business, brand attributes, etc. This is also the time to pose preliminary design questions about the desired look and feel, all possible use-cases and any must-haves or special requests.

For you, this will be more of a self-discovery phase. Your goal is to have a solid understanding of who your company/organization is, what you believe in, what you want to accomplish and how you want to get there. Remember, you’re not just designing a logo. You’re shaping your brand identity.

While you may think you know these things, I encourage you to go through the exercise of writing your answers down. My guess is that there’s some things you haven’t considered.

Ask yourself:

  • Why do you want and/or need a new logo? What’s the catalyst for this design?
  • What is the meaning/story behind your company name?
  • Who are your target audiences?
  • Who are your main competitors?
  • What are your goals for this new logo? How will “success” be measured?
  • Who are your 3-5 top brand “role models?” Who’s look and feel do you admire?
  • What do you want people to feel when they see your logo?
  • What are the values you wish your brand to express?
  • This is a great resource to help you explore this more.
  • Context matters!
  • Any special requests or must-haves included in the design? If a visual refresh, anything to maintain from the previous iteration?


After you’ve answered these questions, you’ll summarize the answers in a creative strategy that provides a general overview of your business. You might include: your objective for the design process, the tone of your brand, visual considerations and an early vision for the design system and logo, including any themes that surfaced in this phase.

Not only will you use this strategy document to guide your next phase, you’ll also use it to judge your success throughout the process. At the end of each phase, evaluate your deliverables by how well they fulfill the vision established in the creative strategy. When personal opinions and preferences inevitably arise, refer back to this document to stay objective.

Phase Two: Explore

This is your research phase, but “exploration” sounds more exciting. And it is, we promise. The exploration phase might just be the most fun and—as someone who’s embarking on this design process solo, and possibly for the first time—the most helpful.

Essentially, you’ll be turning your focus outward to encounter and explore design out in the world. Your goal here is twofold: Get educated and get inspired.

Start simple by googling basic design principles. Read up on the fundamentals like style, color, and typography.

Our designers mentioned that certain principles of color theory can be especially helpful for logo design. Different colors evoke different emotions and behaviors, helping you create the desired emotional response from your audience. It’s fascinating stuff, really.

sprout social logos

For example, blue inspires trust, dependability and authority. It’s no coincidence that blue is a popular choice for banks, credit cards and software. Green evokes feelings of peace, growth and health. Companies like Whole Foods and BP use green in their branding to strategically communicate a level of care for the planet.

Discover which color will elicit the feelings you want from your audience.

Once you’ve got a handle on the basics, start gathering intel. Look first to your immediate competitors, then to your broader industry. Don’t just look at logos. Experience the entire visual system by observing brands across multiple channels, ie. website, different social media networks, etc. Take notes. What elements stand out to you, both good and bad?

Next, look outside your industry. Explore what’s trending among the design community. Look to websites like Dribbble , Behance and Brand New for recent creative work from the world’s leading designers. Search #logodesign or other related hashtags on Instagram. The website 99designs also has a discover page for design inspiration you might find useful.

Create a mood board to collect all the images, designs, color combinations, photos, illustrations and yes, logos, you felt drawn to, and represent the look and feel you want for your brand identity.

If you’re feeling crafty, you can create an actual board by cutting and pasting printed images. But most designers keep it digital. The easiest way to collect is Pinterest, but if you need to share/review easily, just copy and paste your images into a document.

If you’re drawn to several design directions, create separate mood boards for each. Be sure to include short descriptions about how each board’s visual choices express the brand attributes detailed in your creative strategy. Ideally, you’d present these boards to other members of your team or to a decision-maker, and they’d help you narrow down to one direction.

Phase Three: Design

Finally! The goal here is pretty straightforward: Take all the considerations and inputs from the first two phases and start generating some logo designs.

There’s a lot to consider when approaching how to design a logo:

Before you start, make sure you have what you’ll need to design:

Pencil and paper

Sketching some preliminary ideas is a great place. Don’t over-complicate this. Design is an iterative process. Even if you think you can’t draw, create rough sketches of the ideas in your head. Your brain will be forced to think creatively—which is exactly the mindset you need.

Vector graphic design software

The industry standard for vector graphics editing software is Adobe Illustrator —but it doesn’t come cheap and isn’t necessarily novice-friendly. You could try out similar free tools like Inkscape and Vectr .

Why vector ? All logos are vector images, meaning that instead of pixels, they’re made up of lines defined by mathematical formulas. Vectors are easier to modify and scale.

If you go the above route, you may want to look into downloading some additional fonts. Free font resources include the Google Fonts library and Font Squirrel . You can also purchase fonts at sites like MyFonts and FontShop .

Free logo design tools

If you’re short on time, money and design skills, there are plenty of online tools that will get the job done. Most of these sites offer customizable templates, which would be the fastest way to create a logo that looks professional. Just keep in mind, you run the risk of sacrificing originality.

One last consideration is that while the following tools are free, you may have to purchase the final, scalable vector file to download.

Top 5 online logo design tools:

  • DesignEvo Free Logo Maker
  • Canva Logo Maker

Types of logos

Whether you decide to design your logo from scratch or use a template, a good starting point is to familiarize yourself with the seven types of logos:

Some brands have no graphic symbol and decide instead to place their company or organization name front and center. In this case, typography is everything. Whatever your font choice, it has to be legible.

Also known as “pictorial marks,” brand marks are the graphic symbol in a logo. These symbols are usually recognizable and create an immediate connection in the minds of your audience. For example, a tooth for a dentist, mountains for an outdoor company, etc.

You’ll need to pair a brand mark with your company or organization name in the beginning. But after time, the symbol alone could serve as a powerful, visual shorthand for a well-known brand.

Combination mark

This type of logo combines both a symbol and a wordmark, creating the more traditional logo “lock-up” we’re all familiar with. Play around with the placement of each element until you find a layout you like. You can also allow for different combinations of the two in certain contexts, which we’ll cover in the “Define” phase.

Abstract logo mark

As their name suggests, abstract logo marks are less recognizable and usually more geometric. They’re great when you want something completely unique to your brand. Again, we strongly advise pairing these symbols with your company or organization name until you’ve built enough brand recognition to let your symbol go solo.

Letter mark

A letter mark, also called a “monogram” logo, is great if your name is long or clunky. You can choose to either abbreviate your name or just use your initials. Typography is just as important in a letter mark as it is in a word mark. Luckily, with fewer letters and less worry about legibility, you can use more creative styling.

Depending on your brand personality, a mascot could be fun. Plus, they’re more flexible than your standard symbol because their expressions and contexts can change. Just be sure to use a style that aligns with the message and emotion you want to communicate. If you’re going for a more serious vibe, mascots aren’t a great choice.

Emblem logos include text inside a symbol. Emblems, also known as “crests,” have been around for a long time and can communicate tradition and prestige.

If you decide you want a symbol in your logo—whether traditional or abstract—you might need to do some brainstorming. Here are a few tips from our designers to create a symbol that’s right for your brand:

  • Make connections . Consider your company or organization’s name, and write down as many related words you can think of. Using Sprout as an example, we’d write words like grow, garden, tree, forest, leaves, branches, greenhouse, etc. These words conjure up their own set of images that could all be viable choices for a brand mark.
  • Think figuratively . This is where the questions in the “Discover” phase come into play. Referring back to our Amazon example, the smile represents how happy and satisfied Amazon shoppers are. Consider how you want your audience to feel, or what message you want to convey. Are there any symbols that come to mind?
  • Go literal . While our designers cautioned against going with the most obvious choice, you can still consider a literal interpretation of your brand message. Just don’t be afraid to play around with it. Put a unique spin on it. Try combining a literal symbol with something more figurative.
  • Get weird . At this stage, there are no rules. Think as far outside the box as you want. As the saying goes, that’s often where the magic happens. Don’t question if something makes sense. It could be the key that unlocks the winning idea.
  • Generate, evaluate, repeat . Do this as many times as you need to narrow down your options. Most designers go through multiple rounds before they get to the good stuff. Iteration is the name of the game. And don’t forget to tap a friend for help. Sometimes you just need fresh eyes to get you unstuck.

If you decide to go with a word mark or letter mark, remember how important typography is. Similar to colors, different fonts elicit different interpretations of your brand personality.

There are countless font types, but they all fall into one of three families (also called typefaces): serifs, sans serifs and script .

Serif fonts

Serif fonts have small lines or strokes attached to the end of the larger strokes in a letter or symbol. These fonts are classic and can be a good choice when you want to communicate trust, tradition and sophistication.

Sans serif fonts

These are fonts that have no serifs attached to the letters. The result is a crisp, clean line that looks sleek and modern. Sans serif fonts are the preferred font family for digital because they’re easier to read. If you’re going for a minimalist design, sans serif fonts are the way to go.

Script fonts mimic cursive handwriting, creating the effect of a signature. They often feel more authentic and original.

Now that you have all the information for how to design a logo, don’t forget: generate, evaluate, repeat.

You should end up with at least one logo design to evaluate. It’s also common at this stage to have two or three logos to choose between. In the next phase, we’ll go into more detail about how to evaluate your designs.

Phase Four: Refine

If you ended the last phase with several different options, now’s the time to narrow down. Already have a final choice? Great! Let’s put it to the test.

Evaluate your designs by asking yourself these questions:

What makes a great logo?

A great logo is:

Where will you use this logo?

Consider both your primary use-cases—like your website or social media profiles—as well as your secondary use cases, like printed marketing materials, recruitment and event banners, etc.

Don’t stop at considerations. Mock it up on the various backgrounds to make sure the image, words and overall message translate across every medium. Any logo mark should be effective at many sizes, but small, digital applications are critical.

Does the logo have legs?

Aesthetics change. Trends come and go. But the value of your logo will only get stronger as time goes on. Consider whether or not you see your logo lasting you 5, 10, 15, even 20 years from now.

Also, consider the logo in the context of your entire visual identity. This might need to be an additional exercise. Take the various elements of your logo design, like colors, fonts and styles, and see how you might be able to incorporate them elsewhere in your use-cases.

Finally—and one of our designers was quite emphatic about this— make a single-color, black and white version of your logo and make sure it can be reversed on dark colors . If you don’t, you could be signing yourself up for trouble in the future.

By now, you should have a final logo design you love. And most likely, it took you a decent amount of time to get every element just right. Our fifth and final phase will help you ensure it stays that way.

Phase Five: Define

When it comes to maintaining the integrity of your brand identity, quality and consistency are key. Given the number of places your logo will live—and the number of people who may need to use it—it’s important to define a set of rules and guidelines for how to treat your logo.

And how not to.

To start, consider any guidelines you may have about your logo’s size, color, layout, treatment, positioning, orientation , etc.

Some questions to ask yourself:

  • Are there only certain color backgrounds your logo should be placed against?
  • Can your logo be used on top of photography? If so, can you change the color to help it pop?
  • If you have a combination logo mark, can the elements be separated in certain contexts?

To ensure your logo maintains a strong impact, don’t be afraid to include some “never” rules to discourage any modifications or distortions to your logo. Otherwise, you’ll wind up with a holiday-colored logo on an email that went out to all 10k of your customers.

This is often referred to as a style guide . A style guide can be as simple or comprehensive as you need. Recently, Sprout’s Design Systems team built an entire website devoted to our style guide. It’s called Seeds , and it houses all of our brand, writing and visual guidelines, as well as all the patterns and components our product designers need to build our app.

But you don’t have to build a brand new website to house your brand standards. Just make sure they’re properly communicated to your teams and are easily accessible to everyone. Most designers create a pdf and share it on their company or organization’s internal resource library.

After all of that, you might be saying, “Wow, that’s a lot.” We know how you feel. We weren’t exaggerating when we mentioned how much work goes into designing a logo. Designers typically take weeks to work through all the phases. So our last piece of advice is this: Don’t rush. Take the time to go through the exercises we outlined in each phase. Your final design will reflect the level of effort you put toward it.

And remember, at the end of the day, your logo doesn’t build your brand—your people do.

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How to plan a logo design project—from start to finish

logo design task

Follow this step-by-step guide to learn the modern process of planning a logo graphics project in Milanote, a free tool used by top creatives.

A strong logo is one that's easily recognized and remembered. Think of Nike's swoosh or Twitter's bird. It's the perfect graphical representation of a company. But a logo's design doesn't happen by accident. It's the result of a well-defined project plan at the start of the creative process. A great plan helps you as the designer understand the company and customers you'll be creating a logo for. It also ensures you and your client are on the same page through every step of the project.

In this guide you'll learn the essential steps to plan a logo design project...

  • 1. Project plan Set up a place to plan your project
  • 2. Brief Define the concept and goals
  • 3. Research Analyze competitor logos
  • 4. Brainstorming Generate ideas & sketches for your logo
  • 5. Moodboard Set the visual direction
  • 6. Presentation Gather feedback from your team and client

1. Project plan

Traditionally, a project plan might be scattered across various emails, to-do lists, spreadsheets, and documents, making it hard to keep track of everything. A central project plan combines these artifacts into one easy-to-access place. It will evolve over the lifespan of your project but usually includes:

  • Market research
  • Your ideas and sketches
  • A checklist of tasks
  • Inspiration and moodboards
  • Various concepts
  • Client feedback
  • Handover plan

Logo design project plan step01

Create a new board for your logo project plan

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Choose the Logo Design Plan template

Choose a template

Each new board gives you the option to start with a beautiful template.

It’s crucial to set a strong foundation from the start. A clear, inspiring, and informative brief provides the structure and direction for designers to do their best work. Logo Design briefs typically include information about the brand/client, goals, specific deliverables, visual references, target audience, and important dates.

logo brief guide step 6

First, open the Brief board

You’ll find the board to create your brief on the Logo Design Plan board. Double-click the Brief to open it and start adding the goals, concept and defining the audience.

logo design task

Double-click the  Brief  board to open it.

Describe the brand personality

Write out the tone or personality you want the logo to reflect. Should it be modern or classic? Formal or playful? Loud or minimal? Young or mature? These simple style choices can help steer designers in the right direction to creating a logo that accurately reflects the organization.

logo design task

Add a note to describe the brand.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

List the deliverables

What are the specific outputs your client requires? Their logo will likely be displayed in a variety of places, from business cards, to websites, packaging, clothing and more. Clearly describe how the logo will be used. This will help you create a logo that works in all environments—something that's easy to read at a small size but also looks amazing scaled up on the side of a building.

logo design task

Add a note to describe the deliverables.

Describe the target audience

This is where you describe a specific type of audience and detail what’s important to them. What brands do they love? What's their current relationship with the product or service? What design styles best are they drawn to? Answering these questions will enable your team to think about the project from the perspective of your audience and design something that grabs their attention.

logo design task

Add a note to describe your audience.

Share the finished brief with your team

Once you’ve made any final tweaks, it’s time to share the completed brief with your team or client, organize a kickoff meeting, and get started. If you want to learn more about writing a logo design brief, check out our in-depth Logo Design Brief guide .

logo design task

Share the brief with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

3. Research

It’s important to know how your logo will compare and standout against the other brands in your category. The Brand Positioning Map template is perfect for identifying your opportunity in the market. It's a simple way to ensure your brand will stand out against your competitors when designing a new logo or rebranding your company.

Logo design brand positioning

Open the Brand Positioning board

You’ll find this board on your Logo Design Plan board. Double-click the Brand Positioning to open it and start mapping out your competitors.

logo design task

Double-click the  Brand Positioning  board to open it.

Choose the  Brand Positioning  template.

Map out your competitors

Start by adding the logos or names of the other companies in your market. Then define which part of the market you'd like to own. You'll start to uncover ways you can differentiate yourself. If you're designing a new logo for your company, this will let you see which styles, colors and fonts your competitors use and ensure that you visually standout from the pack.

logo design task

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

4. Brainstorming

When a new logo design project kicks off, you'll be bursting with ideas. Now is the perfect time to go wild and explore as many different options as you can. And brainstorming is the ideal way to do it!

Brainstorming is a classic creative technique for generating new ideas quickly. You can use it to help dream up new styles, explore color combinations, or as a sketchbook for logo ideas. It’s best thought of as a way to light up our imagination.

logo brainstorm guide step 8

First, open the Ideas board

You’ll find the board for brainstorming on your Logo Design Plan board. Double-click the Ideas board to open it and start brainstorming.

logo design task

Double-click the Ideas board to open it.

Start with an overview of the project

What's the brand or company you're designing a logo for? Add a short note that describes the project so everyone can reference it as you're generating ideas. It might be a simple description of the brand, its values or personality.

logo design task

Add a note to describe the project.

Generate lots of ideas

Now it's time to get creative. Start adding any ideas that relate to the brand. Think about how you'd like to use color, the shapes or symbols the could reflect the company, and the overall style you're trying to achieve.

Don't worry about evaluating your ideas yet, that will come later. Just add as many as you can. Setting a timer for 5 minutes is a great way to create a sense of urgency and prevent people from judging their thoughts.

logo design task

Add a note for each idea.

Sketch ideas

Designers often sketch 20+ possible ideas for the logo before picking a few directions. This is your opportunity to go wild. Explore different letterforms and symbols that could work. Is there a shape that communicates the product or service your client provides?

logo design task

Use the Drawing feature in the left-hand toolbar

You don't have to be a world class illustrator to sketch ideas, just focus on producing as many as you can—the polish will come later.

Finally, group your ideas into themes

Once you've selected the strongest ideas, it's time to sort them into groups and connect the dots. This allows you to uncover patterns or similarities in your thinking. Add a title that describes each group of ideas. When you've finished grouping, you're left with the key themes that will guide your project.

logo design task

You're done brainstorming

Now that your brainstorming session is complete you have some exciting new directions to explore for your logo design. Remember, creativity and inspiration are constantly evolving. Come back and add to the brainstorm when inspiration strikes.

5. Moodboard

During brainstorming, you imagined the different parts of your project. It's time to start exploring some visual directions with a moodboard. Moodboards can help you visualize any aspect of your project. They can be literal and practical (featuring fonts, color schemes and images that you actually plan to use in the final design) or they can be more about exploring tone and mood. You can create a moodboard for each of these separately or mix them all into one board. There are no strict rules.

logo moodboard guide step 9

First, open the Moodboard

You’ll find the board to make your moodboard on the Logo Design Plan board. Double-click on the Moodboard to open it and start adding your inspiration.

logo design task

Double-click the  Moodboard to open it.

Collect existing material

Start by adding any existing material you have—this could include client references, positioning statements or images you've saved as inspiration. Just drag them onto your board. They might not make it into the final moodboard, but they're still a great place to start.

logo design task

Add inspiring imagery and motion

The imagery you choose to include in your moodboard can have big influence on the look and feel of your project, so choose carefully! These images can define things like tone, cropping and color.

If you're the type of person who keeps a collection of images in an inspiration library , now's the time to see if you've already got something that could work. Or you can start by searching for visual elements from around the web. There are lots of fantastic sites where you can find great visual inspiration for free, like Dribbble , Behance and Designspiration .

logo design task

Use the built-in image library.

Use the built-in image library

Search over 3 million beautiful, free photos then drag images straight onto your board. Powered by Pexels.

Install the  Milanote Web Clipper

Save images from other websites straight to your board.

Save content from the web

With the Web Clipper installed, roll over an image (or highlight text), click Save, then choose the destination in Milanote. Return to your board and find the content in the "Unsorted" column on the right.

Transform your board from messy to organized

Once you have all your inspiration and color references in one place, the next step is to arrange your ideas to create the perfect composition. Start by exploring composition and introducing hierarchy. Place a key element such as a logo to anchor your board, and change the size and position of the remaining elements to indicate their importance and relationships to one another.

logo design task

Resize your images to add hierarchy.

Resize images

Drag the corner of an image to resize it. Double-click the corner to return it to its original size.

Crop images.

Crop images

Double-click an image and press edit to crop or rotate it.

You’ve finished the moodboard!

Now that your moodboard is complete, you have a powerful starting point for your logo design project. Remember, you can create multiple moodboards to explore different visual directions.

Next, we'll jump ahead and prepare a place to present the logo design concepts.

6. Presentation

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

logo presentation step 1

First, open the concepts board

You’ll find the empty Concepts board on the Logo Design Plan board. Double-click to open it and start adding the organizing your presentation.

logo design task

Double-click the  Concepts board to open it.

Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few examples of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

logo design task

Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the Logo Brief and the visual direction from the Moodboard to communicate the path to this point. Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.

logo design task

Add a note to describe each concept.

Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

logo design task

Share the concepts with your team.

Invite editors to your board

Open the "Share" menu from the title bar of your board. Add email addresses of the people you'd like to collaborate with—they'll receive an invitation via email.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mark your favourites using reactions.

Add emoji reactions to your content

Select an image or note and choose "Add reaction" from the left toolbar.

You're all done!

Hopefully, this guide has helped you become more organized during your logo design project. If you're just starting a new project, use the Logo Design Plan template below to get set up in minutes.

Plan your next logo design project

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Article: 10 Logo Design Exercises to Keep Your Skills Sharp

10 Logo Design Exercises to Keep Your Skills Sharp

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Logo design is both an art and a strategic tool in branding and marketing. As a professional designer, honing your skills in logo creation is crucial for staying relevant and innovative in the dynamic field of design. Engaging in regular exercises is an effective way to refine your abilities and keep your design perspective fresh. These exercises not only challenge your creativity but also ensure that your approach to logo design remains adaptive and responsive to evolving trends and client needs.

The importance of these exercises extends beyond mere practice; they serve as a platform for experimentation and discovery. Whether you're a seasoned professional or a budding designer, diving into various challenges helps in developing a deeper understanding of design principles, typography, color theory, and brand identity. Through exercises focused on different aspects of logo design, you can explore new techniques, push your creative boundaries, and sharpen your conceptualization skills.

Additionally, these exercises offer the opportunity to revisit the fundamentals of logo design. In the fast-paced world of digital design, revisiting the basics can provide new insights and perspectives. By integrating these exercises into your routine, you ensure that your skills in logo design remain not just current, but also versatile and robust, ready to meet the diverse needs of clients in an ever-changing market.

Daily Logo Challenge

The Daily Logo Challenge is a fundamental exercise for every designer looking to excel in logo design. This skill-enhancing activity involves creating a new logo each day, focusing on various themes, industries, or design constraints. Such a challenge not only boosts creativity but also speeds up the design process, a critical skill in the fast-paced world of graphic design.

Engaging in this daily exercise offers multiple benefits. Firstly, it encourages designers to think outside the box and explore a wide range of design styles and concepts. This variety is essential in building a versatile portfolio, demonstrating your capability to cater to diverse client needs. Additionally, the daily commitment helps in developing a disciplined approach to design work, an invaluable trait for any professional.

This exercise also provides a platform for experimenting with different design tools and techniques. Whether it's vector illustration, typography, or color theory, the Daily Logo Challenge pushes you to apply these skills in real-world scenarios. Moreover, it's an excellent way to track your progress over time, as you can visibly see the evolution of your design style and proficiency.

Another key advantage of this exercise is the opportunity for peer feedback. Sharing your daily creations on social media or design forums invites constructive criticism and suggestions, facilitating a learning environment that goes beyond self-assessment. This interaction not only enhances your logo design skills but also helps in building a professional network, crucial for career growth.

In summary, the Daily Logo Challenge is an effective exercise to keep your logo design skills sharp and up-to-date. It's a commitment to continuous learning and improvement, essential for thriving in the competitive field of graphic design.

logo design task

Typography Challenge

The Typography Challenge is an exercise deeply rooted in enhancing logo design skills. It focuses on the art and technique of arranging type to make the text visually appealing and readable – a critical element in logo design. This exercise is not just about selecting fonts; it delves into creating custom typography, understanding typefaces, and manipulating letterforms to convey a brand's essence.

Engaging in the Typography Challenge involves exploring various font styles, weights, and structures. It encourages designers to step out of their comfort zones and experiment with bold, italic, condensed, or expanded typefaces. This variety in typography experimentation is crucial as it significantly impacts the logo's overall feel and message.

One of the key benefits of this exercise is the development of a keen eye for detail. Typography in logo design is not just about readability; it's about how the type interacts with other elements like symbols, shapes, or negative space. The challenge helps in understanding the nuances of letter spacing (kerning), line height (leading), and overall text arrangement, essential skills for any logo designer.

Additionally, this challenge aids in understanding the psychology of fonts – how different typefaces can evoke different emotions and perceptions. This knowledge is invaluable when tailoring logo designs to specific brands or audiences.

Furthermore, custom typography creation during this exercise fosters uniqueness in design. In a market where distinctiveness is key, having the skill to craft custom letterforms can set your designs apart from the competition.

The Typography Challenge is more than an exercise; it's a journey into the world of type, enhancing your skills and understanding as a logo designer. It's an essential practice for those aspiring to create memorable and effective logos in a competitive industry.

logo design task

Negative Space Exploration

In the realm of logo design, mastering the use of negative space is a skill that sets apart exceptional designers. The Negative Space Exploration exercise is a vital practice for those aspiring to create logos that are not just visually striking but also conceptually profound. This exercise involves designing logos that effectively utilize the background space, turning it into an integral part of the overall design.

Negative space, often overlooked, can add a layer of sophistication and double meaning to a logo. For instance, consider a logo where the space between two elements forms a distinct image relevant to the brand's identity. This clever use of space can make logos more memorable and engaging. The challenge here is to balance the positive and negative spaces to create a harmonious and impactful design.

This exercise encourages designers to think creatively and abstractly. It's about looking beyond the obvious and finding hidden opportunities within a design. Negative Space Exploration not only improves your conceptual thinking but also sharpens your attention to detail – a crucial skill in logo design.

Moreover, this practice helps in developing minimalist design skills. In today's world, where simplicity and clarity are highly valued in branding, being able to convey a message with minimal elements is an invaluable skill. Negative space logos tend to be more adaptable and versatile, working well across various mediums and sizes.

Engaging in Negative Space Exploration is more than an exercise; it's a journey into discovering the unseen potential in your designs. It enhances your ability to convey complex ideas in a simple yet compelling manner, a hallmark of great logo design.

logo design task

Created by Alex Aperios  |

Alphabet logo creation.

The Alphabet Logo Creation exercise is a unique and effective way to refine your logo design skills. This exercise challenges designers to create logos based on each letter of the alphabet, offering a structured approach to exploring different design concepts and styles. It's not just about creating 26 different logos; it's about pushing the boundaries of creativity and skill with each letter.

This exercise requires designers to think beyond the basic shape of each letter and explore how it can represent a brand, idea, or object. For instance, the letter 'S' could be transformed into a serpent for a pet store logo, or 'B' could be stylized into a bee for a honey brand. This practice helps in developing a keen eye for seeing the potential in simple forms.

Alphabet Logo Creation is also an excellent way to practice versatility in design. Each letter offers a new challenge, encouraging designers to adapt their style to suit different themes and industries. This versatility is crucial in a field where every client’s needs are unique.

Additionally, this exercise is beneficial for mastering typography in logo design. It involves understanding the anatomy of letters and how to manipulate their forms while maintaining readability and aesthetic appeal. This understanding is essential in creating logos that are both visually striking and effectively communicate the brand’s identity.

The Alphabet Logo Creation exercise is more than just a skill-building activity; it's a journey through the alphabet that challenges and enhances your creative capabilities in logo design. It's an invaluable practice for those looking to expand their design repertoire and leave a mark in the world of branding and identity.

logo design task

Created by Sebastian Abboud  |

Nature-inspired design.

Nature-Inspired Design is a fascinating and enriching exercise for enhancing your logo design skills. This approach involves drawing inspiration from the natural world – its shapes, patterns, colors, and textures – to create logos that are not only visually appealing but also resonate deeply with the audience. As a professional designer, embracing the elements of nature in your work can lead to some of the most creative and unique logo designs.

This exercise is about observing and translating the intricacies of nature into design. Whether it’s the symmetry of leaves, the fluidity of water, or the ruggedness of mountains, each element offers a wealth of ideas. By incorporating these natural elements, your logos can embody a sense of tranquility, vitality, or strength, depending on the chosen aspect of nature.

Nature-Inspired Design also encourages sustainable and eco-friendly branding. In an era where environmental consciousness is increasingly important, logos that reflect nature’s beauty can create a strong connection with environmentally mindful consumers. This exercise is not just about aesthetics; it’s about conveying a message of harmony with the environment.

Additionally, this practice allows for exploring a wide range of color palettes and textures, expanding your design capabilities. From earthy tones to vibrant hues, nature provides an endless spectrum to work with. The challenge lies in selecting and combining these elements in a way that is both original and representative of the brand.

Nature-Inspired Design is an invaluable exercise for any logo designer. It not only sharpens your skill in creating visually stunning logos but also deepens your understanding of how to incorporate natural elements in a way that is both meaningful and relevant in today’s market.

logo design task

Created by Damian Orellana  |

Minimalist design practice.

Minimalist Design Practice is a critical exercise for any professional designer specializing in logo design. This exercise focuses on creating logos with a minimalistic approach, using the least number of elements to convey a brand's message effectively. In the world of logo design, mastering the art of minimalism is a skill that can significantly elevate your work, making it timeless, versatile, and impactful.

The key to successful minimalist design lies in simplicity and clarity. This exercise challenges you to strip down a concept to its core, removing any unnecessary elements that do not contribute to the logo’s message. It’s about finding the balance between too little and just enough, ensuring that the logo remains visually appealing while conveying the intended message.

Minimalist Design Practice also hones your ability to focus on the essentials – typography, color, and form. Each of these elements must be carefully chosen and expertly executed to create a logo that is both aesthetically pleasing and functional. This practice develops your eye for detail and your understanding of how simplicity can often speak louder than complexity.

Additionally, this exercise is crucial in today’s digital age, where logos need to be adaptable across various platforms and sizes. Minimalist logos are inherently versatile and scalable, making them ideal for digital applications where clarity and readability are paramount.

Engaging in Minimalist Design Practice is essential for developing a refined, modern approach to logo design. This exercise not only enhances your design skills but also prepares you to meet the demands of a market that increasingly values simplicity, elegance, and clarity in branding.

logo design task

Created by Gert van Duinen  |

Geometric shape usage.

In the world of logo design, the utilization of geometric shapes is a fundamental exercise that sharpens a designer's skill in creating visually appealing and conceptually strong logos. This practice involves crafting logos predominantly using basic shapes like circles, squares, triangles, and hexagons. Geometric Shape Usage in logo design is not just about simplicity; it's about harnessing the power of these shapes to convey a brand's message in a clear, concise, and memorable manner.

This exercise encourages designers to delve into the psychology of shapes. Each geometric shape carries its own set of associations and emotions. For instance, circles often denote unity and harmony, while squares symbolize stability and balance. Understanding these subtle connotations allows designers to create logos that resonate with the target audience on a deeper level.

Moreover, geometric shapes provide a foundation for creating clean, scalable, and versatile logos. In the digital age, where logos need to adapt across various mediums and sizes, the clarity and simplicity of geometric shapes ensure that the logo remains effective and recognizable, whether on a small smartphone screen or a large billboard.

Furthermore, Geometric Shape Usage is an excellent exercise for honing one's ability to create abstract concepts. By combining and manipulating shapes, designers can create unique and imaginative logos that stand out in a crowded marketplace. This exercise pushes designers to think creatively, transforming basic shapes into distinctive and meaningful logos.

The practice of using geometric shapes in logo design is an invaluable exercise for any designer. It not only enhances your technical skills but also deepens your understanding of how to use simplicity and symbolism to create impactful logos that effectively communicate a brand's identity.

logo design task

Created by Tornike Uchava  |

Imaginary brand creation.

Imaginary Brand Creation is an insightful exercise for designers aiming to elevate their logo design skills. This exercise involves inventing a brand from scratch and then designing a logo that encapsulates its identity. It challenges designers to think holistically about a brand, considering its values, target audience, and market position. This comprehensive approach is crucial in developing the skill of creating logos that are not just aesthetically pleasing but also strategically aligned with the brand’s ethos.

The beauty of Imaginary Brand Creation lies in its limitless possibilities. Without the constraints of a real client brief, designers have the freedom to explore various industries, brand personalities, and design styles. This freedom encourages experimentation and innovation, pushing designers out of their comfort zones and allowing them to try bold, unconventional ideas.

This exercise is also a fantastic way to practice storytelling through logo design. A well-designed logo tells the story of the brand it represents. Imaginary Brand Creation compels designers to think about the narrative they want to convey and how to encapsulate that story within a logo. This practice enhances the ability to communicate complex ideas through simple, effective design.

Additionally, Imaginary Brand Creation is an excellent way to build a diverse portfolio. By showcasing logos for a range of fictional brands, designers can demonstrate their versatility and creativity to potential clients or employers. It provides tangible evidence of a designer's ability to adapt their style and approach to suit different brand needs.

Engaging in Imaginary Brand Creation is a highly beneficial exercise for any logo designer. It not only hones your creative and strategic thinking skills but also prepares you to tackle real-world logo design challenges with confidence and originality.

logo design task

Created by Eddie Lobanovskiy  |

Mascot integration.

Mascot Integration in logo design is a creative exercise that challenges designers to blend character design with branding. This task involves creating a mascot that not only complements the brand's identity but also enhances its appeal and recognition. Integrating a mascot into a logo requires a unique set of skills, combining illustrative talent with strategic branding knowledge.

The exercise starts with understanding the brand’s ethos and target audience. A mascot should embody the brand's core values and appeal to its consumers. Whether it's a playful character for a children's brand or a sophisticated figure for a luxury brand, the mascot needs to resonate with the audience while reinforcing the brand's message.

Designing a mascot involves a deep dive into character development. This goes beyond basic illustration; it requires imbuing the character with personality, emotions, and relatability. The challenge lies in distilling these complex characteristics into a simple yet expressive design that works well within a logo.

Mascot Integration also tests a designer’s ability to balance intricacy and simplicity. While the mascot should be detailed enough to convey character, it must also be simplified for various applications. A successful mascot logo remains recognizable and functional across different mediums and sizes, from tiny app icons to large billboards.

This exercise enhances a designer’s storytelling abilities through visual art. A well-designed mascot can tell a story about the brand, creating a deeper emotional connection with the audience. It’s an opportunity to bring a brand to life, making it more personable and memorable.

In summary, Mascot Integration is an essential exercise for any designer looking to excel in logo design. It not only sharpens your illustration and branding skills but also allows you to explore the dynamic intersection of character design and corporate identity.

logo design task

Created by Zeki Michael  |

Industry switch.

The Industry Switch exercise is a unique and challenging task in the realm of logo design. It involves redesigning a well-known logo for a completely different industry. This exercise is not just about creativity; it’s about adaptability and the ability to understand and translate brand values across various sectors. It's a test of a designer's skill to recontextualize a brand while maintaining its core identity.

For instance, taking a logo from the technology sector and reimagining it for the fashion industry requires more than just a stylistic change. It demands a deep understanding of the differing values, aesthetics, and customer expectations of each industry. The designer must creatively retain the essence of the original brand while making it relevant and appealing to an entirely new audience.

This exercise is excellent for developing a versatile design approach. It challenges designers to step out of their comfort zones and apply their skills to unfamiliar territories. This versatility is increasingly valuable in the diverse and ever-changing landscape of brand design.

Industry Switch also enhances problem-solving skills. It presents complex design problems, requiring designers to find innovative solutions that bridge the gap between two distinct industries. This ability to solve complex problems is a critical skill for any professional designer.

Furthermore, this exercise is a great way to demonstrate a designer's range and adaptability in their portfolio. It showcases the ability to work with different brand personalities and customer demographics, an appealing trait for potential clients or employers.

The Industry Switch exercise is a powerful tool for developing and showcasing a wide range of logo design skills. It prepares designers to meet the challenges of an evolving market and equips them with the ability to craft logos that transcend industry boundaries.

logo design task

Logo design is a dynamic and ever-evolving field that demands continuous skill enhancement and creative exploration. Engaging in diverse exercises, as outlined in this article, is essential for any designer aiming to excel in this competitive industry. These exercises not only sharpen your technical abilities but also deepen your understanding of branding and conceptual thinking. Whether it's experimenting with typography, embracing minimalism, or integrating mascots, each exercise offers unique insights and growth opportunities. Regular practice of these exercises ensures that your logo design skills remain at the forefront, enabling you to create compelling, effective, and memorable logos for any brand. 

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logo design task

Free logo maker.

The Adobe Express logo creator lets you instantly generate quality logos that can be shared across all your printed and digital platforms.

How to make a logo.

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Tell us about your idea.

Enter the name of your brand or business and share your slogan if you have one. Then choose a style that resonates with your vision.

Icon: logogenerator-22-n

Pick an icon and generate a logo.

Pick a free icon to add to your logo, then generate tons of logo designs made just for your brand or business. Play around with your choices to see new results.

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Customize or download your logo.

Customize your logo even further in the online editor or download your new logo for free.

logo design task

Create animated logos for videos and more.

Further personalize your logo within the Adobe Express editor. Select from dozens animation styles to apply to the text or images in your logo. Then, download your animated logo as an MP4 file to share in video intros, social media clips, and even on your blog or website.

Download, share, or print your logo wherever you want.

When your new logo is complete, download it as high-quality PNG and JPG files to share anywhere. Upload your logo to the Brand Kit in Adobe Express to instantly apply it to future designs. Feature your logo on flyers, business cards, merchandise, marketing materials, social media, and anything else you can dream of.

logo design task

Get curated font recommendations just for your logo.

Not sure how to find a font that best suits your logo design? With Adobe Express at your side, you’ll have thousands of free Adobe Fonts right at your fingertips to try out, along with font recommendations curated just for your project. Make a loud and proud logo with bold style fonts or go for something more modern like Helvetica for a slick look.

Browse logo templates and customize with free images, icons, and more.

If you find yourself short on logo ideas, explore our logo template library to kickstart your logo-making process. The Adobe Express free logo design tool comes loaded with thousands of professionally designed logo templates like the examples below, along with free images, icons, and design assets you can instantly add to liven up your original logo design.

Icon: blank

Template IDs

(To pull in manually curated templates if needed)



( Full, Std, sixcols )

(number of templates to load each pagination. Min. 5)

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

(true, false, all) true or false will limit to premium only or free only.

If you find yourself short on logo ideas, explore our logo template library to kickstart your logo-making process. Adobe Express comes loaded with thousands of professionally designed logo templates like the examples below, along with free images, icons, and design assets you can instantly add to liven up your original logo design.

Green and Black Olive House Cooking and Lifestyle Logo Square

The fastest and easiest way to make a logo.

A well-designed logo grabs attention and helps your brand make a strong first impression. Make waves in whatever industry you’re in with a logo that effectively conveys what your brand is all about. A captivating brand logo is one that’s simple, easily memorable, and conveys your brand’s story. Invite your audience to learn more about who you are as a business and the products and services you have to offer. Communicate your brand’s identity and story with the help of the Adobe Express logo maker.

Make your own logo in just a few easy steps.

Can’t decide on what your logo should look like? Adobe Express free logo maker lets you experiment with dozens of variations of your logo using different styles, color schemes, and so much more. Choose a logo template design that best aligns with your brand identity or personal aesthetic to start with. All you need is your brand or business’s name to get started with the logo design process.

Create easier with the Adobe Express logo maker.

Not only is it fast and easy, but the logo maker is free for everyone. Whatever vision, style, or aesthetic you imagine, you can easily bring it to life with tons of free logo templates by your side. Use our drag and drop editing features to add icons, graphics, shapes, to showcase your personality and liven up the details of your custom logo. To make your personal or business brand shine, upload your own branded assets and fonts, add a unique color scheme, and so much more. Making a logo from start to finish couldn't get easier with Adobe Express. All you need is an idea to get started.

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  • Set up an Adobe Express classroom account.
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Available for teachers in the US who have a Google Workspace for Education (Google) account and supported domains. Need help? View the Getting Started Guide

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Deploy Adobe Express for schools and school districts


  • Enable school or district-wide access for licensed users.
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Available for licensed educational institutions and nonprofit educational organizations. Call for more info. Questions? View the Deployment Guide.

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  • Design stunning presentations, images, and animations.
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Process Street

  • Logo Design Process

Introduction to the Logo Design Process

logo design task

Throughout this logo design process, the designer will present work and the client will approve and provide feedback. 

Each task after the initial briefing meeting is meant to be completed by either the designer or the client. When you run this checklist for the first time, you can go onto each task and assign that task to the relevant person. 

You can even use the "Due after" option for each task to set deadlines for when deliverables are required . This will provide automated notifications to the assignee when their task is due. 

If you ever need to consult the other person, you can tag them in a comment on their task to ask them specific questions about their work or feedback. 

As you work through the process, you should upload work and feedback into the form fields provided . This means that all information relevant to the project is stored in one place and timestamped for when it was completed. 

Move on to Task 2 and get started or watch this little video below if it is your first time going through a logo design process.

Record client details

Use this space to record important contact information for future reference.

Each design step will need to be reviewed and approved by the relevant team member for the completion of this logo design process template. Take the time to fill out the details below.

Hold a briefing meeting

The first step to any design process is to hold a meeting to discuss the brief. 

This should make clear the scope of the project, the deliverables, and the direction the process will take. 

You can use the subchecklist below to set a rough agenda for topics which need to be covered in this meeting. 

Record the information for each point in its corresponding form field beneath the subchecklist.

  • 1 Determine how the logo going to be used most often
  • 2 Work out the short and long term aims of the company
  • 3 Discuss the company's core products or services
  • 4 Define the target audience
  • 5 Understand all the necessary deliverables
  • 6 Review any existing company branding
  • 7 Discuss other logos which can be used for inspiration

Design: Prepare research to inspire the logo creation

Research is vitally important to the ideation process . 

Use this period to research the industry, competition, and trends which could inform the logo design.

How the logo might appear could be inspired by the nature of the products or services the company offer. A small legal business may choose to prioritize a traditional logo which inspires trust and reputation. A startup working in the social sphere may want something more eye-catching and playful. 

Formulate your research and prepare a short document which outlines what you have taken into consideration and what your key takeaways are.

Upload the document using the form field below .

  • Design: Prepare research to inspire the logo creation Will be submitted

Client: Review the research report and provide your feedback

In step 3, the designer has uploaded a research report outlining key considerations which can underpin the design process. 

Read the report and deliver your feedback on the conclusions drawn . 

You can use the form fields below to share your opinions, or you can use the file upload if you wish to send back a more in-depth long form response. 

Design: Conceptualize different logo options

Every designer works in a different way, but a common approach to logo design is to sketch out with paper and pencil a range of potential ideas . 

This could be 5 potential ideas or 15. How many you choose to play with and construct depends on your style of work. 

Sketch out your logo ideas and upload them in the file upload box below . Then use the form field to provide accompanying notes. 

  • Design: Conceptualize different logo options Will be submitted

Client: Review the initial logo ideas

It is important to remember that these are only initial concepts. Do not expect fully finished logos at this stage. 

How best to judge a logo is difficult, but it has to be appropriate for your demographic and be something you're proud to have representing your company. 

Review the options uploaded in task 5 along with the designer's notes and provide your feedback below.

Design: Draft your final concept proposals

Once you have reviewed the feedback left by the client in task 6, you can begin to determine what logos will make it into your final offering. 

Pick about 5 logo options which the client liked or may like and design them professionally within your design software. 

Consider providing multiple iterations of each option where color, typeface, kerning, and icon have slight variants. 

Compile all these logos into a document for review and upload it below with any accompanying notes.

  • Design: Draft your final concept proposals Will be submitted

Client: Review the final concepts

These concepts should now begin to look like the company logo you're hoping for. 

Review the different styles and think carefully about the fonts and colors used across each. 

Show the logo options to others to gain their feedback before picking a final design to go with. 

You can use the email widget below to send the designs to colleagues.

Use the form fields below to record your feedback and that of any others you have consulted.

Design: Finalize the concept and deliver the materials

Review the feedback given in task 8 . This feedback should leave you ready to finalize the logo and prepare it in different sizes and styles.

It is important to deliver a full logo along with a smaller logo icon and any other agreed materials such as letterheads. 

Upload the design files and image files below to give the client a range of formats. 

  • Design: Finalize the concept and deliver the materials Will be submitted

Client: Review the final logo and give approval

Review the images and files uploaded in task number 9 and check that all required deliverables are present. 

If these are approved, confirm this task . If not, record feedback in the form field below.

Design: Generate invoice

Congratulations on a successful design project.  

The designer can use the Process Street invoice generator template to send their invoice to the client. 

This invoice can be sent automatically from this checklist by clicking to complete the task. 

You can use Zapier to connect this task in this template to your invoice so that you can automate the sending process. 

In Zapier, select "Make a Zap" and search for Process Street. It will prompt you to create a trigger - select "New Task Checked". It should then prompt you to connect your Process Street account to your Zapier one. You simply follow the link Settings & API tab of the organization manager  on the pop-up.

logo design task

Follow the steps provided by Zapier and it should connect the two accounts together. From here it will let you search for the template you want to run the Zap from, and choose the task you want to hook it up to. 

logo design task

After you've selected those options you can test that step and your trigger should be set. 

Next, you can create the action to be initiated by your trigger. You can use a third party system like WebMerge or you can use Zapier's built-in email service to generate HTML emails. Either of these solutions can be used to generate and send your invoice.

To read more about these steps and how to create the invoice check out this article . 

  • Design: Generate invoice Will be submitted

Related Checklists:

  • Web Design Process
  • UX Design Process
  • Brand Identity Design
  • Header Design
  • Engineering Design Process
  • Graphic Design Process
  • Get started with logo design: 10-step guide | Creative Bloq
  • The Logo Design Process From Start To Finish | JUST™ Creative
  • How to Create a Logo: Designers Give a Look Inside Their Process
  • Logo design process: how professionals do it - - 99Designs
  • The Logo Design Process: A Complete Guide for Your Business | BFM

Take control of your workflows today.

More templates like this.

Creative Stages of Efficient Logo Design

Creative Stages of Efficient Logo Design

Logos are perhaps as vital and crucial for the marketing success of a brand or company as appearance is important for the first meeting with a client or employer. It’s much easier to get a job you want, make friends or partnerships if you are a person of substance and have something memorable in your identity. The same happens with brands: it takes seconds for them to lose in the ocean of competitors if they don’t build up the strong image and character via which clients, buyers, or users can get the chance to recognize them.

Logo is the basic mark of brand identity, the most prominent symbol of brand image, and the foundation of an effective marketing strategy enabling its connection with the target audience. One of the misperceptions in the world of business is that if the product or service is good, it doesn’t need additional investments of time and money into its promotion. However, it doesn’t work like that: without brand identity, even the high-quality product can get lost just because users or buyers won’t get even a slim chance to learn about it or try it. On the contrary, a strong branding strategy sets the immediate connection of the product or company and its essential benefits with the sign that represents it. Brands, products, and companies need their own personalities that will attract people in the way it often happens with a personal relationship.

Showing personality in your app, website, or brand can be a very powerful way for your audience to identify and empathize with you. People want to connect with real people and too often we forget that businesses are just collections of people. (Aaron Walter)


Worldwide famous designer and artist Karl Lagerfeld once said “Logos and branding are so important. In a big part of the world, people cannot read French or English – but are great in remembering signs”. Knowing how far he went in the sphere of design, it’s really easy to believe he’s right, considering that plenty of big and small companies proved that via their marketing experience.

In our previous article , we looked a bit closer at five types of logos all of which function successfully nowadays. Continuing the topic, today we suggest going deeper into the stages of the creative process in logo design on the basis of extensive studio experience in the sphere.

Creative Stages of Efficient Logo Design

The process of creating a logo for Upper App

Logo design flow

One of the key characteristics of the most efficient logos is their simplicity. On the one hand, it becomes a challenge for a designer to create a sign which is both simple and at the same time recognizable. On the other hand, it can give clients the illusion that logo creation is a sort of simple operation that needs a couple of hours and doesn’t require special skills, too much time or effort. That is quite a mistake and such an approach will bring branding to nowhere.

Efficient logo design is a complex strategy that includes all the stages of design and marketing process such as:

  • setting the task
  • user research
  • marketing research
  • creative search
  • choice of style direction
  • choice of color palette
  • testing in different sizes and environments
  • creating a style guide setting right and wrong cases of logo use etc.

As we can see, logo design is a tricky process: many steps should be done to get an efficient result. That is the reason for plenty of companies including startups, beginning their way in the sphere of business, to trust this essential task to professional designers. Practice shows that the logo, which is thought-out to the slightest details and tested properly, is a worthy investment.

Let’s look a bit closer at each stage.

Setting the task

This stage is the foundation of all the design process. This is the time when the designer should get as much information as possible from the client to mark the right way to the goal. It is well-known that the one who walks without a destination in mind will possibly come nowhere. In design (not only the logo and branding direction) it works the same way: to get the result, you should clearly set the goals from the very starting point. It doesn’t mean that the goals will stay totally the same at the end of the journey: they can modify more or less in the creative process. Still, if the goals are not set at the start, the creative process can get easily transformed into a mess.

That’s the first step to designing anything: ask “Why are we doing this?” If the answer isn’t clear, or isn’t clear to you, or just doesn’t exist, you can’t design anything. Stop working. Can you help set those goals? If so, do it. (Yes, it is part of your job. Anything that helps you do your job is part of your job.) (Mike Monteiro “Design Is a Job”)

Designers should always be ready that clients often don’t know in detail what they want. They just want a beautiful logo that will bring success to their business. That is natural and that is the reason why they hire a designer. In our earlier post devoted to stereotypes about designers , we mentioned: “your customer doesn’t have to know all the nuances and peculiarities of the design process. That is why THEY are customers and YOU are a designer.”

Moreover, the thing, which we have checked in practice, is that communicating with clients you should get not only their wishes but also try to get the ideas and reasons behind these wishes. If you understand why your customer wants to see particular colors, shapes or transitions, it will be easier for you (if necessary) to justify other methods of realization for these ideas which would give the result desired by the customer.

The more information you get from the client, the better it is for setting the right direction. Design briefs, calls, and Skype conferences, chat in Slack, brainstorming sessions, mood boards can all form a good starting line for productive work.


At this stage, it is highly advisable for a designer to get the data about:

  • the nature of the product
  • the target audience
  • geographical targeting (if available)
  • the keywords with which the company represents its identity
  • preferred color palette
  • potential carriers and surfaces at which logo will be used
  • the need for consistency with existing corporate identity (if available)
  • preferred type of logo
  • the necessity of mascot design.

Obviously, the list is not totally full, still, it contains the most important positions needed for setting a general design goal.

This is the stage when being based on the established task and aims, the designer has to get deeper into the environment in which the future branding sign will function. The research stage usually moves on in two directions simultaneously: user research and marketing research.

User research means getting deeper into details of the core target audience, knowing their preferences and psychological peculiarities, the influence of color and data carrier on their emotions and experience, the sources of information, and creative performance ways that encourage them and make them active.

Marketing research means exploring the market segment, primarily from the perspective of creative solutions used by competitors. Logo design presumes to create a unique sign that will make the company or brand stand out of the crowd and draw potential customer’s attention. Neglecting the research stage and relying only on their creative intuition and talent, designers risk failing this task as they will not know the conditions of the logo functioning and will not be able to make it efficient and original.

designers tubik studio

Creative search

This is the stage when armed with loads of data and seeing the path, the designer sets off in the creation process. The aim of this stage is to develop one or several stylistic directions which will allow fulfilling the branding goal and marketing needs. In all fairness, it has to be added that the branding design process like every single personalization activity is very individual in each particular case. Sometimes it happens that the requirements from the customer are so clear and details are collected so carefully at the previous stages that logo direction is set during the first iteration and needs only to get polished. In other cases, especially in cases when requirements are blur or competition at the market segment is really high, various directions should be analyzed and different variants have to be tested to get the one which will be effective and original.

This stage can include the creative outcome of different fidelity levels, from rough pencil sketches to sophisticated digital samples. Any of them can work efficiently, the choice of strategy depends on the designer’s expert decision of a more effective presentation way according to the client’s requirements and specific type of logo. Speed and urgency of the project, as well as its interconnection with other design processes like for example interface design, can also influence the choice of presentation format. You can observe the variety of creative stages in our case studies on branding.

swiftybeaver logo design tubik studio

Early sketches of the creative search for SwiftyBeaver logo design


Early sketches of the creative search for PassFold logo  design


Early sketches of the creative search for Tubik logo  design


A creative search of mascots for Saily App logo

The outcome of the creative search is the selected style and type direction (for example, flat or skeuomorphic, colorful or monochrome, featuring the mascot or not and hundreds of other general stylistic details), color palette, basic shaping and placement of the logo (say, round, square, triangular; using landscape or portrait placement; perhaps setting several variants of shapes and logo elements placement, etc.)

Polishing the details and finalizing the concept

At this stage, the designer develops the chosen direction and works over the slightest details. People staying far from the design process can be stunned by the level of fidelity and sophistication over the image presenting future branding signs. Sometimes, it takes hours of work to develop the variants with tiny changes set in millimeters which still influence the general harmony. This is the time when designers can experiment with forms and lines, hues, and shades, still, at this stage, they work within the already set general stylistic concept.

swiftybeaver logo design by tubik studio

Shades and shaping variations for SwiftyBeaver logo design


Color combinations for Passfold logo


Background color options for Saily App logo


Mascot variations for Andre logo

The outcome of this stage is the finalized version of a logo visual presentation.

Designers, believing that the preparation of final high-resolution graphic assets for a logo is the finish of the journey for them, make a big mistake. As well as for any design task, post-design testing of the created result is the must-do. For the logo, it is a vital condition of efficiency and success. It should be tested on different surfaces and devices, in the wide diversity of settings and environments, sizes and resolutions, alone and surrounded by other logos. If such an option is available, it should be tested by people directly representing the core target audience. The results of the testing should be thoroughly analyzed and sometimes they can significantly influence the final logo alterations.

Visual perception and mental associations are deep and vital human element making a great impact on any design element’s effectiveness and attractiveness. There are loads of factors, some of them so slight and deep that it’s impossible for the designer to predict them. Among those factors we could mention:

  • geographic location
  • color perception
  • religion and beliefs
  • level of education
  • minor and major disabilities
  • psychological peculiarities
  • technology awareness.

The list can be continued longer and longer and amaze designers and customers by its diversity level. To avoid the issues of misunderstanding or misperception, as well as risk getting lost in the environment of other logos and icons, testing becomes the integral design process stage.


PassFold logo testing


Saily App logo tested as a game character


  Toonie mascot tested on the app screen


Design4Users logo tested in print

Creating a style guide

Last but not least is the stage when the designer accomplishes the style guide for the approved and finalized logo. The guide should include clear and informative instruction of correct and incorrect variations of the logo use. It becomes the basis for a brand book and enables customers in the future to inform any sides involved in the creative process like print shops, for example, to keep the rules of harmonic presentation of the logo.

Features of an effective logo

Whatever is the choice of type and style in logo design for a particular brand, any logo should include basic efficiency features:

  • originality
  • versatility
  • recognizability
  • the consistency of use
  • appeal to the target audience
  • informativeness
  • memorability

Considering that all those traits should preferably get combined in one logo, hiring a specialist for this job is definitely a worthy investment. This flow will cost less time, effort, and money than profits lost later because of poor non-harmonic branding.

logo design tubik studio

Lion browser logo icon

If you are interested to see the full practical path of logo design we keep here in the studio, welcome to look over the case studies of Ribbet , Passfold , Tubik , Saily ,  SwiftyBeaver , and Andre logos designed by Tubik team. They contain descriptions and illustrations for all the stages of design process.

Recommended reading

Here are some more articles we could recommend for those who would like to get deeper into the topic of logo design:

Identity Design: 5 Basic Types of Logos.

Get started with logo design: 10-step guide

Zero to Logo: The Creative Process in 7 Steps

The Logo Design Process From Start To Finish

12 Essential Rules to Follow When Designing a Logo

Originally written for Tubik Blog Welcome to read free e-book “Logo Design. Creative Path to Effective Branding”

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For the next month we’ll send you a new creative brief to your email each day. Your task will be to design a logo for the client and submit it within a day. It’s a great way to improve as a designer and join the design community!

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Jeff Smoll – Thirty Day Logo Challenge

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Design challenge exercises are among the most informative data points when assessing someone’s individual design capabilities as part of the hiring evaluation process. Sharpen is a simple, elegant way to create these types of design challenges that are fairly considered for the candidate.

Mike Buzzard — Design Manager III, UX Community & Culture @ Google

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30-day challenges every graphic designer must try out, introduction.

What’s the one thing you practice every day without fail? Journaling? Playing an instrument? Your craft? It could be anything. But sticking to the topic, let’s discuss why we designers should practice short design exercises every day. The point is not why we should practice something every day. Rather, it’s what happens when we practice something every day. For me, the following things happened –

1.  It becomes easier to build a habit

2.  The power of compounding

When you do something every day, you naturally tend to get better at it and faster. Little by little, our skill becomes sharper, which contributes to an overall improvement in our designs.

3.  Learning by doing

The daily practice encourages learning by doing, which is the best way to learn anything. When we do something new, we run into roadblocks, which on overcoming, grant us a greater understanding than only reading or listening ever could. Multiply that with the days in the month, and you’ll be surprised how much these short exercises can help improve your skill.

4.   Improve productivity

5.   Letting go of perfectionism

We often tend to overthink our work, wasting much mental energy and time on non-trivial things. Having a time limit to complete a short task every day allows us to let go of perfectionism.  We learn to embrace our flaws and find the patience to seek mastery through practice.

30-day Design Challenges for Graphic Designers

1. the daily logo challenge.

logo design task

The daily logo challenge is a popular design challenge. You can subscribe to the challenge for free using your email, and the prompts will be delivered to your inbox every day for 50 days. It is a great commitment to get better at design and build a worthwhile portfolio while doing so. They also regularly feature the design attempts on their social media handles. So, watch out for yours! Share your designs on social media, receive feedback, critique your peer’s work, and with each day of the challenge, get one step closer to mastering logo design.

2. Daily UI design challenges

Daily UI

If you’re looking to get better at UI design, this is another great challenge for you. Started in 2016, the Daily UI Design Challenge now has over 250,000+ participants all over the globe (as mentioned on their website). Once you subscribe to the challenge with your email, you’ll get a unique UI design challenge every day from Monday to Friday. Practice design daily with the challenges, share your work on social media, and build a solid design portfolio. Another attractive aspect of this challenge is the rewards they give out randomly in the form of design resources, product discount codes, and more.

3. Inktober


Inktober is a month-long art challenge that takes place every October. Created by artist Jake Parker, Inktober is a challenge that allows artists to see how much they can improve in a month. Funnily enough, Inktober has something for everyone, be it designers, illustrators, artists, or even writers (read the FAQs). The prompts are released on September 1 st every year, and you can start uploading your work from October 1 st . The best thing about this challenge is that there is no right or wrong way of doing it. The freedom to express your craft however you want allows you to break away from the everyday mundane tasks and get creative. If you’re reading this after October, you can still practice the prompts from this year or the previous years by yourself and participate in the official Inktober next time.

4. 36 Days of Type

36 days of type

Typography is one of the most important aspects of graphic design. Started as a personal project in 2014, 36 Days of Type has transformed into a famous Latin typography challenge with participation from designers, visual artists, and creatives from diverse fields. The dates for each edition of the challenge are released a few days before the start, between February and April. Upon commencement, the task is to design your interpretation of one alphabet or number each day, ranging from A to Z and 0 to 9. Practice manipulating type with this challenge and develop a better eye for it in doing so.

5. Behance Daily Creative Challenge

Behance Daily Creative Challenge

  • XD ( )
  • Photoshop ( )

6. Honorable mentions

  • Dribble Weekly Warm-up Dribble has Weekly Warm-up shots where they post a design prompt every week. It is not a challenge and is intended purely for the sake of design and nothing else. You can rebound each weekly Warm-up with your interpretation of the prompt with the hashtag “dribbleweeklywarmup.” Since it’s a common prompt, you can also track other entries that are shared with the hashtag.
  • Custom 30-day design challenge with prompt generators If you are not into any of the above challenges but would like to have your own daily practice, head on to this blog I wrote some time ago. This blog includes ways to generate design prompts that are more catered to your taste. As long as you hold yourself accountable, you can use these methods for your very own daily design challenge. Now, isn’t that fun?

I used to feel that I needed to practice for hours every day to get better. Because of that, I ended up procrastinating a lot instead of building a daily habit. The amount of confidence and skill-building that comes with staying accountable is priceless. Whether it’s designing Logos or User Interfaces, give these challenges a try. Remember to keep the tasks short and fun so that you don’t exhaust yourself. It’s okay if it isn’t perfect; it’s still a step forward. If you know of more exciting daily challenges, share them with us in the comments section. Good luck!

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7 comments on “30-day challenges every graphic designer must try out”

Price? How can I know more about this course?

Really good resources & information

I do this challenge seriously.😊

[…] tales of creativity, innovation, and resourcefulness shed light on how MacBook Air users tackle design challenges and leverage the machine’s strengths. Here, we delve into a few illuminating case studies […]

Yes I want to become a best graphic designer . So I am agree start practice with your . Plz guide me more.

All the best. We look forward to you acheiving your dream. Here is a link that might help you take the next steps - What I learnt in my first month as a Self-Taught Graphic Design Intern - Penthara Technologies

Thanks for this🙏. I am excited to try out the daily challenges i need❤

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Talks Modern Sharp Font

Talks Modern Sharp Font

The Talks Modern Sharp Font is the ultimate choice for those looking to marry sleek and edgy design with the charm and elegance of minimalism in their design projects. Inspired by the famous minimalist logo, this font complements an array of creative tasks including designing templates, branding, layout design, crafting, logo creation, and even invitation making. It's the perfect tool for showcasing beauty in your design work, whether it's in advertising, brochures, or videos.

This font’s usability goes beyond its striking aesthetics. It comes in both .otf and .ttf files, a feature that caters to the needs of different users. Its standard glyphs and international accents enable it to adapt seamlessly to diverse projects, with the icing on the cake being its compatibility with both PC and Mac platforms. Moreover, the simplicity of its installation process makes it an ideal choice for creatives who value convenience and ease of use.

The Talks Modern Sharp Font is accessible in multiple renowned design software such as Adobe Illustrator, Adobe Photoshop, and Corel Draw. It features PUA encoded characters that are fully accessible even without additional design software. Multi-lingual support further enhances its usability and reach across different markets and audiences.

Details & Features

  • Inspired by famous minimalist logo
  • Available in .otf and .ttf files
  • Standard glyphs and international accents included
  • Works on both PC and Mac
  • Simple installation
  • Accessible in Adobe Illustrator, Adobe Photoshop, Corel Draw
  • Features PUA Encoded Characters

Why We Like It

The Talks Modern Sharp Font offers a harmonious blend of style and functionality. Its sleek, minimalist design fits seamlessly into a range of creative projects, while its versatility - compatibility with various platforms, easy installation, and multilingual support - makes it an essential tool for designers. This font is truly a gem in the world of typography.

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  • Washington State University
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WSU students take award at national construction management competition

Back row: Jason Peschel (coach), Collin Murray, Breyden Lane (alternate), Collin Smith (alternate), Garrett Nelson Front row: Molly Mahoney, Logan Prouse, Shaaki Shaik, and Zach Vernon

A Washington State University student team took third place in the recent Associated Schools of Construction competition, the largest construction management competition in the U.S.

More than 1,740 students from 55 universities and 22 states participated in the competition, which was held in Reno, Nevada. The competition requires that students solve complex problems in less than 24 hours, present proposals, and participate in a rigorous question and answer session in a business-like setting.

A WSU team, coached by Professor Jason Peschel and sponsored by Howard S. Wright Construction, placed in the commercial category which consisted of 19 teams from schools in California, Oregon, and Washington. As part of the competition, sponsored by Hensel Phelps Construction Co., the students used construction management skills such as scheduling, estimating, site logistics, site safety, and technical writing to develop a proposal for a real-life construction problem. The student team included Shaaki Shaik, Logan Prouse, Collin Murray, Zach Vernon, Molly Mahoney, and Garrett Nelson with alternates Collin Smith and Breyden Lane.

WSU also had teams competing in the design-build and heavy civil categories. The teams are predominantly construction management students but also include architecture and construction engineering students.

“The students work hard preparing for this event and put some lofty goals on themselves. Their efforts have manifested into a tradition of success wherein the commercial team has been on the podium in 12 of the last 15 years,” said Peschel, director of the School of Design and Construction. “There is such strong competition that having a team place is a wonderful statement about the strength of the program, the coaches, and the students.”

This year’s competition was a close one, with a scoring difference between first and third place of only one out of 200 total points, he added.

Several industry partners, including Exxel Pacific, Howard S. Wright, Mortenson, Graham, and Holland Construction provided financial support, workshops, and/or practice problems for the WSU student teams before the competition.

“We are extremely thankful for the fantastic industry support that we have here at WSU,” said Peschel. “Our students are fortunate to get such amazing help in preparation for the competition. They are gaining invaluable skills and experiences that they will bring to the classroom and their careers.”

logo design task

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  2. How to Design a Logo [Step-by-Step Guide]

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