Pressure Washing Business Plan Template
Written by Dave Lavinsky
Pressure Washing Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their pressure washing companies.
If you’re unfamiliar with creating a pressure washing business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a pressure washing business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your pressure washing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a pressure washing business or grow your existing pressure washing company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your pressure washing business to improve your chances of success. Your pressure washing business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Pressure Washing Businesses
With regards to funding, the main sources of funding for a pressure washing business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for pressure washing companies.
How to Write a Business Plan for a Pressure Washing Business
If you want to start a pressure washing business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your pressure washing business plan.
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of pressure washing business you are running and the status. For example, are you a startup, do you have a pressure washing business that you would like to grow, or are you operating a chain of pressure washing businesses?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overview of the pressure washing industry.
- Discuss the type of pressure washing business you are operating.
- Detail your direct competitors. Give an overview of your target customers.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
In your company overview, you will detail the type of pressure washing business you are operating.
For example, you might specialize in one of the following types of pressure washing businesses:
- Residential pressure washing: This type of pressure washing business can include services for cleaning driveways, decks, garage floors, housing exteriors, and patios.
- Commercial pressure washing: This type of pressure washing business can include services for cleaning parking lots and commercial building exteriors.
- Pool cleaning: This type of pressure washing business specializes in pressure washing drained pools and pool decks.
- Vehicle pressure washing: This type of pressure washing business specializes in cleaning automobiles.
In addition to explaining the type of pressure washing business you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of customers served, the number of services completed, reaching $X amount in revenue, etc.
- Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
In your industry or market analysis, you need to provide an overview of the pressure washing industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the pressure washing industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your pressure washing business plan:
- How big is the pressure washing industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your pressure washing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
The customer analysis section of your pressure washing business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: individuals, schools, families, and corporations.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of pressure washing business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.
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Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other pressure washing businesses.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of cleaning services, handyman services, and retailers of do-it-yourself pressure washing products. You need to mention such competition as well.
For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of customers do they serve?
- What type of pressure washing business are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you make it easier for customers to obtain your services?
- Will you offer products or services that your competition doesn’t?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a pressure washing business plan, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type of pressure washing company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide window washing, pool cleaning, or chimney sweeping services?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.
Place : Place refers to the site of your pressure washing company. Document where your company is situated and mention how the site will impact your success. For example, is your pressure washing business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.
Promotions : The final part of your pressure washing marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise in local papers, radio stations and/or magazines
- Reach out to websites
- Distribute flyers
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your pressure washing business, including answering calls, scheduling technicians, billing customers, and collecting payments, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your pressure washing business to a new city.
To demonstrate your pressure washing business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing pressure washing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a pressure washing business or successfully running a small pressure washing operation.
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you provide service for 5 customers per day? And, will you offer discounts for referrals? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your pressure washing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a pressure washing business:
- Cost of equipment and office supplies
- Payroll or salaries paid to staff
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or testimonials from happy customers.
Writing a business plan for your pressure washing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert pressure washing business plan; download it to PDF to show banks and investors. You will understand the pressure washing industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful pressure washing business.
Pressure Washing Business Plan Template FAQs
What is the easiest way to complete my pressure washing business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily write your pressure washing business plan.
How Do You Start a Pressure Washing Business?
Starting a pressure washing business is easy with these 14 steps:
- Choose the Name for Your Pressure Washing Business
- Create Your Pressure Washing Business Plan
- Choose the Legal Structure for Your Pressure Washing Business
- Secure Startup Funding for Your Pressure Washing Business (If Needed)
- Secure a Location for Your Business
- Register Your Pressure Washing Business with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your Pressure Washing Business
- Buy or Lease the Right Pressure Washing Business Equipment
- Develop Your Pressure Washing Business Marketing Materials
- Purchase and Setup the Software Needed to Run Your Pressure Washing Business
- Open for Business
Learn more about how to start your own pressure washing business .
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Other Helpful Business Plan Articles & Templates
Pressure Washing Business Plan Template
Pressure washing business plan.
You’ve come to the right place to create your Pressure Washing business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pressure Washing companies.
Below is a template to help you create each section of your Pressure Washing business plan.
Canyon Pressure Washing is a new business that provides affordable pressure washing services to the residents of Henderson, NV. Some of these services include home exterior power washing, driveway cleaning, and fence and deck washing. Canyon Pressure Washing will stand out in the community by offering excellent customer service, high-quality pressure washing services, and developing long-lasting relationships with our customers.
Canyon Pressure Washing was founded by Jacob Grant, who has been a pressure washer for five years. During this time, he has operated as an independent pressure washer, doing the work only as a side hustle. Now, after gaining some experience and a loyal clientele, he is ready to turn his side hustle into an incorporated business.
Canyon Pressure Washing will offer a variety of residential pressure washing services. These services will include but are not limited to:
- Home exterior power washing
- Driveway and walkway cleaning
- Fence, deck, and patio cleaning
- Vinyl siding cleaning
- Soft wash roof cleaning
- Gutter cleaning
Each service will be priced accordingly based on the scope of the project and the size of the home.
Canyon Pressure Washing will primarily serve the residents and homeowners of Henderson, NV and the surrounding area. The area is home to over 300,000 residents and has a 64% home ownership rate. With such a large population of homeowners, pressure washing services are consistently in high demand. The residents of Henderson take great care of their homes, and pressure washing can help them keep their homes in pristine condition.
Jacob has worked in the pressure washing industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). This knowledge will prove invaluable as the business expands. He has also hired an administrative assistant who will help him with the marketing, administrative, and executive functions of the business.
Canyon Pressure Washing will be able to achieve success by offering the following competitive advantages:
- Customer-Focus: Canyon Pressure Washing provides the highest quality customer service focused on transparency, communication, and responsiveness throughout the process. This level of service and respect is adhered to from the initial inquiry to the follow-up once the project is completed. If any customer is less than satisfied, we will do whatever we can to fix the relationship.
- Management: Jacob Grant has been extremely successful working in the pressure washing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of Canyon Pressure Washing’s competitors.
- Relationships: Having lived and worked in the community for decades, Jacob Grant knows many of the local residents and has already established a loyal clientele from his years as an independent pressure washer. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.
Canyon Pressure Washing is seeking $370,000 in debt financing to launch its pressure washing business. The funding will be dedicated towards securing a retail location, vehicle, equipment, and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:
- Store design/build out: $50,000
- Equipment and supplies: $50,000
- Vehicle purchase and maintenance: $100,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph below outlines the pro forma financial projections for Canyon Pressure Washing.
Who is canyon pressure washing, canyon pressure washing history.
Jacob Grant incorporated Canyon Pressure Washing in January 2023 as an S-Corporation. The business is currently being run out of Jacob’s home, but once the lease on Canyon Pressure Washing’s commercial location is finalized, all operations will be run from there. Jacob currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.
Since incorporation, the company has achieved the following milestones:
- Found a commercial space and signed a Letter of Intent to lease it.
- Developed the company’s name, logo, and website.
- Developed the company’s social media presence.
- Determined equipment, supplies, and materials needed.
- Begun recruiting key employees.
Canyon Pressure Washing Services
Pressure washing is an essential service that keeps homes looking clean and brand new. No matter how hard a person works to keep their property clean, it is bound to get messy and dirty occasionally due to natural elements. Pressure washing helps clean properties in little time, saving homeowners time, energy, and money. For this reason, millions of dollars are spent every year on pressure washing services to keep homes and businesses across America in immaculate condition.
The global pressure washing market is expected to grow at a compound annual growth rate of 3.4% over the next five years. Moreover, with the recent housing boom, there are many first-time homeowners looking for services to help maintain their homes. With increasing demand and an expanding market, there is no better time to start a pressure washing business.
Demographic profile of target market.
Canyon Pressure Washing will serve the community residents of Henderson, NV and its surrounding areas. The area we service is suburban, with 64% owning homes. This means a sizable portion of the local population will require our services at some point.
Canyon Pressure Washing will primarily target the following customer profiles:
- Residents 55 +
Direct and indirect competitors.
Canyon Pressure Washing will face competition from other companies with similar business profiles. A description of each competitor company is below.
All Surface Washing
All Surface Washing is a local pressure washing company that has helped clean and restore residential homes and small businesses since 2014. They provide a variety of washing services, including roof cleaning, house power washing, and driveway cleaning.
Though All Surface Washing is a direct competitor, their online reviews are quite mixed, with many complaints about the quality of work and customer service. Jacob Grant has gained a loyal clientele that can offer great reviews. This will show local residents that Canyon Pressure Washing offers better quality services and cares about long-lasting relationships.
Sin City Commercial Washers
Sin City Commercial Washers has kept the commercial businesses in Henderson, NV looking immaculate and like new for decades. The company is the #1 pressure washing service in town that primarily caters to commercial businesses. They provide a variety of services to perfect their customers’ buildings and landscapes, including side washing, gutter cleaning, and sidewalk/walkway cleaning services.
Though Sin City Commercial Washers is a major force in the pressure washing industry, they primarily wash commercial businesses, not residential homes. Therefore, our target markets and customer base will only occasionally overlap.
Johnson’s Landscape And Washing Services
Johnson’s Landscape And Washing Services is an all-around landscape and property cleaning/maintenance service that has been popular in Henderson, NV since 1995. As the name implies, the company offers a wide variety of services, including lawn mowing, landscape design, and pressure washing. They can do almost anything that keeps their customers’ homes and landscapes looking picture-perfect.
Though Johnson’s Landscape And Washing Services will continue to thrive, the company does not make much of its revenue through pressure washing services. It is primarily seen as an add-on feature that can come with their other landscaping services. Customers who prefer to work with a company that specializes in pressure washing will find more value with Canyon Pressure Washing.
Canyon Pressure Washing will be able to offer the following advantages over their competition:
Brand & value proposition.
Canyon Pressure Washing will offer the unique value proposition to its clientele:
- Client-focused pressure washing services, where the company’s interests are aligned with the customer.
- Service is built on long-term relationships and personal attention.
- High-quality services that are provided at a fair and moderate price point.
The promotions strategy for Canyon Pressure Washing is as follows:
Canyon Pressure Washing understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.
Canyon Pressure Washing will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Canyon Pressure Washing will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.
Offers and incentives are an excellent approach to bringing in new customers. The company will introduce special offers to attract new consumers and encourage repeat services, which will be quite advantageous in the long run.
Canyon Pressure Washing’s pricing will be moderate so customer’s feel they are receiving great value when utilizing our services. The pricing for our services will be determined by the scope of the project and the size of the property. Pricing will remain competitive with similar businesses in the area.
The following will be the operations plan for Canyon Pressure Washing.
- Jacob Grant will be the Owner of Canyon Pressure Washing. In addition to providing pressure washing services to local residents, he will also manage the general operations and executive aspects of the business.
- Jacob is joined by a full-time administrative assistant, Tasha Kostas. Tasha will manage the basic marketing functions, schedule appointments with customers, and provide customer service.
- As the company’s client base grows, Jacob will hire several employees to help provide pressure washing services.
Canyon Pressure Washing will have the following milestones complete in the next six months.
- 06/2023 Finalize lease agreement
- 07/2023 Design and build out Canyon Pressure Washing
- 08/2023 Purchase vehicle and equipment
- 09/2023 Kickoff of promotional campaign
- 10/2023 Launch Canyon Pressure Washing
- 11/2023 Reach break-even
Key revenue & costs.
Canyon Pressure Washing’s revenue will primarily come from providing pressure washing services to our customers. Pricing will be determined by the services required and the scope of the project.
The main cost drivers for Canyon Pressure Washing will include labor expenses, marketing, vehicle maintenance, and the lease for the commercial space.
Funding Requirements and Use of Funds
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.
- Year 3: 125
- Year 4: 175
- Year 5: 250
- Annual lease costs: $20,000
- Average annual vehicle maintenance costs: $5000
Income statement, balance sheet, cash flow statement, pressure washing business plan faqs, what is a pressure washing business plan.
A pressure washing business plan is a plan to start and/or grow your pressure washing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Pressure Washing business plan using our Pressure Washing Business Plan Template here .
What are the Main Types of Pressure Washing Businesses?
There are a number of different kinds of pressure washing businesses , some examples include: Residential pressure washing, Commercial pressure washing, Pool cleaning, and Vehicle pressure washing.
How Do You Get Funding for Your Pressure Washing Business Plan?
Pressure Washing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Pressure Washing Business?
Starting a pressure washing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Pressure Washing Business Plan - The first step in starting a business is to create a detailed pressure washing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pressure washing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pressure washing business is in compliance with local laws.
3. Register Your Pressure Washing Business - Once you have chosen a legal structure, the next step is to register your pressure washing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your pressure washing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Pressure Washing Equipment & Supplies - In order to start your pressure washing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pressure washing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful pressure washing business:
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Pressure Washing Business Plan Sample
Pressure washing business plan for starting your own business
Do you want to start your own pressure washing business? Starting a pressure washing business is very easy and requires minimal investment in business plan but to carry on this work successfully, you must have excellent business and marketing skills as well as a dedicated team of professional pressure washers having experience or certification in pressure washing. You must also have to acquire permits and licenses from the state so as to start operating your business. Another important thing that you need to do before you move on to starting this business is preparation of a comprehensive business plan. If you are wondering how to write one then here we are providing you the professional business plan for a pressure washing business startup named ‘James Washing Services’.
2.1 the business.
James Washing Services will be a pressure washing company which will provide all sorts of heavy duty washing services to its customers. The company will be based in Austin, US.
James will manage the overall operations of the company while the other staff will comprise of sales executives, pressure machine operators, drivers, and assistants. Considering the extensive experience of James in this industry, he knows everything about how to start a pressure washing business .
Our target market is the residential community as well as the corporate sector based in Austin.
2.4 Business Target
Our business targets for next three years are as follows:
3.1 company owner.
James Washing Services will be owned by John James, a high school graduate who has spent more than 10 years in pressure washing industry.
3.2 Why the Business is being started
After completing high school, James decided to start working full time as he had never been interested in studies. He provided unparalleled pressure washing services in different reputable firms in the United States and helped them grow. Due to the appreciation and motivation from friends and clients, James finally decided to take the big step of starting his own pressure washing firm.
3.3 How the Business will be started
The business will be located midway between the residential and commercial zone of Austin. The facility comprises of Electrical grounds for the wash gun and washing system, high-pressure dead-man type water wash gun, stainless steel water storage tank, centrifugal water pump, insulator washers, 2 vacuum stations, 1 high-pressure wand self-service bay and a fifty foot fully automatic tunnel. The costs needed start pressure washing business are summarized in the chart below:
The detailed start-up requirements are given below:
Services for customers
Before you open a pressure washing business , make sure to pay special attention to what services will you offer to your customers because the planning of many subsequent components depends on your services. James Washing Services will offer both in-station and out-station services to its customers. Our main services include:
- Parking lot & driveway washing
- Drain, duct & gutter cleaning
- Window washing & chimney sweep services
- Swimming pool cleaning & maintenance
- Other industrial cleaning services
Marketing Analysis of pressure washing business
Marketing analysis is extremely important because it gives you an idea of your position in the market. Therefore, it must be considered before starting a pressure washing business plan development.
5.1 Market Trends
The pressure washing industry is a large industry which generates an annual revenue of $9 billion in the United States. The interesting fact about this industry is that no company has a leading market share in it and there are hundreds of thousands of small to medium scale businesses in the industry. According to recent statistics, there are more than 135,000 licensed pressure washing business in the United States which are responsible for employing more than 187,000 people and the industry is growing at an estimated rate of 0.5 percent.
5.2 Marketing Segmentation
We are strategically located midway between the residential and commercial zones of Austin so that we may easily target the residential community as well as the corporate and industrial sector. Our experts have identified the following type of target audience which can become our future consumers:
The detailed marketing segmentation of our target audience is as follows:
5.2.1 Corporate Sector:
This target group comprises of the factories, industries, and product manufacturers. These industries frequently need pressure washing services for cleaning and maintaining heavy industrial machines as well as industrial discharge outlets.
5.2.2 Institutions & Organizations:
Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations. This group seldom needs pressure washing services, such as occasional cleaning of parking and driveways, so it has a little contribution to our sales and revenue.
5.2.3 Residential Community:
This will be our biggest target group as well as the biggest generator of our revenue. This target group will need our services for cleaning and maintaining their swimming pools, drains, gutters etc. The detailed market analysis of our potential customers is given in the following table:
5.3 Business Target
- To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
- To balance the initial cost of the startup with earned profits by the end of the first year
- To open another facility in downtown location by the end of fifth year
5.4 Product Pricing
Product pricing is one of the most important factors in deciding the strategy for any business. After considering the market demands, we have priced all our products in the similar ranges as of our competitors.
Like marketing analysis, sales strategy is also a key success determining factor so make sure to plan it before you start your own pressure washing business .
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Highly Efficient Service! I am incredibly happy with the outcome; Alex and his team are highly efficient professionals with a diverse bank of knowledge.
6.1 Competitive Analysis
As mentioned earlier, there are more than 135,000 pressure washing business in the United States. To survive and excel in this environment, our biggest competitive advantage will be our exceptional and high-quality services. We will ensure that our workers do not damage the valuable properties of our clients and provide a timely service. The leadership and industry experience of James is itself a huge competitive advantage since he is already a famous figure in the industry.
6.2 Sales Strategy
For encouraging the sales during the initial months of our launch, we will offer a 10% discount on our services for the first three months. We will also give out cold calls and advertise our business in relevant newspapers, TV stations, and social media.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
Personel plan shows information about the staff of a company along with their salaries and you should plan it before you think about how to start a small pressure washing business .
7.1 Company Staff
James will act as the General Manager of the company and will initially hire following people:
- 1 Accountant to maintain financial and other records
- 2 Sales Executives responsible to market and discover new ventures
- 5 Pressure Machine Operators to operate the power machines
- 4 Drivers to transport the mobile machines on-site
- 4 Cleaners/Assistants to assist with cleaning operations
7.2 Average Salary of Employees
Before starting pressure washing business , you must seek the help of financial experts for crafting a detailed financial plan for your startup. The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before you start a pressure washing business . The financial plan covers the costs incurred on inventory, rent, equipment, personnel and it also covers how you will balance the costs with revenue and earn profit from it.
8.1 Important Assumptions
8.2 brake-even analysis.
8.3 Projected Profit and Loss
8.3.1 profit monthly.
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
8.5 projected balance sheet, 8.6 business ratios.
Download Pressure Washing Business Plan Template in pdf
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Pressure Washing Business Plan [Sample Template]
By: Author Tony Martins Ajaero
Home » Business ideas » Home Improvement » Cleaning Service » Pressure Washing
Are you about starting a pressure washing business ? If YES, here is a complete sample pressure washing business plan template & FREE feasibility study . One of the very businesses that you may want to consider starting is the pressure washing business.
This business is sure a unique one and the point is that every day more and more people have continued to smile to the bank. If you are looking for a very profitable business to commence, then you need to look in the direction of the pressure washing business.
A Sample Pressure Washing Business Plan Template
1. industry overview.
Pressure washing businesses make use of pressure washers to carry out their washing services and a pressure washer or power washer as it is also called is basically a high-pressure mechanical sprayer that is used to remove stuffs such as clogged oil, greasy stains, unwanted graffiti, loose paint, mold, grime, dust, mud, and dirt from surfaces and objects like building facilities, bridges, ships, vehicles and concrete surfaces.
Usually, high-pressure water mixed with special cleaning chemicals, aids in the removal of stubborn stains such as greasy stains, clogged oil, graffiti, and loose paints et al especially when the water is hot, as a quick rinser of the softened graffiti.
No doubt, the Pressure Washing industry is in the mature stage of its life cycle. Over the last 10 years, the industry is projected to improve its contribution to the United States’ economy by 3.6 percent.
The Pressure Washing industry is expected to grow a little faster than the overall economy; this is due to a steep revenue declines and profit margin contractions at the start of the stated period, effectively skewing IVA growth rates. Going forward, in the next five years, the Pressure Washing industry IVA and GDP are expected to increase at a steady rate.
Just like any other business, the demand for pressure washing services usually declined during recession period / economic downturn and this is due to the declining household spending on cleaning services and reduced demand from business clients. As the economy grow, and income increases, there will be corresponding increase in the demand for cleaning related services such as pressure washing services.
The Pressure Washing industry is indeed a very large industry and pretty much thriving in all the parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.
As a matter of fact, there are no companies with a leading market share in the industry. Statistics has it that in the united states of America alone, there are about 135,302 licensed and registered pressure washing businesses responsible for employing about 187,073 employees and the industry rakes in a whooping sum of $9bn annually with an annual growth rate projected at 0.5 percent
Over and above, pressure cleaning businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (businesses, government and household et al).
2. Executive Summary
The name of our company is Prime Pressure® Washing Company. We are a standard pressure washing business that is incorporated under the law of the United States of America. Our head office will be located in a densely populated business district in the heart of Atlanta – Georgia, U.S.
We are strategically positioned in between a residential center and an industrial hub and we are set to services the whole of the community both corporate clients and individual clients alike.
Our basic service offering to our highly esteemed customers as a pressure washing company will revolve around Swimming pool cleaning & maintenance, Parking lot sweeping, Drain & gutter cleaning, Graffiti removal / washing, Snowplowing, Ventilation duct cleaning, Chimney sweep services, Window washing, Drain, duct and gutter cleaning, Pool maintenance, Parking lot and driveway washing, Chimney sweep services, Providing other outdoor maintenance services and other cleaning services.
Although our intention of starting a pressure washing business is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading pressure washing company in Atlanta – Georgia.
Prime Pressure® Washing Company is located in a full-serviced state of the art pressure washing cum cleaning facility which has the following features: a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines, Insulator washers with a pump pressure of about 1000 psi and a nozzle pressure between 500 and 750 psi, centrifugal water pump, stainless steel water storage tank, high-pressure water hose, high-pressure dead-man type water wash gun and Electrical grounds for the wash gun and washing system
We will offer both in – station and out – off station services. Our customers will have the options of choosing from our different packages – we have the plans to serve both individual clients (households) and corporate clients (industries and the government) as well which is why we designed various packages.
At Prime Pressure® Washing Company we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own pressure cleaning business; we are in the industry to make a positive mark.
We are quite optimistic that our values and quality of service offering will help us drive our pressure washing business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.
We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality pressure washing services and that is exactly what we will do. We are open to the use of latest technology in the pressure washing industry. No doubt our excellent customer service and the range of services we offer will position us to always welcome repeated customers.
Prime Pressure® Washing Company is owned and managed by Mr. Piers Reagan and Family. Piers Reagan has well over 15 years of experience managing some of the leading pressure washing companies and industrial cleaning brands in different cities in the United States of America and Canada prior to starting Prime Pressure® Washing Company.
3. Our Products and Services
Prime Pressure® Washing Company is a standard and well – equipped pressure washing company that offer a wide range of services that revolves around the pressure washing cum industrial cleaning industry and other complementary services.
We intend giving our customers every reason to always come back which is why we have customized our services. Basically, our services will involve us going out to services of clients’ needs. These are the services we will offer as a pressure washing company;
- Swimming pool cleaning & maintenance
- Parking lot sweeping
- Graffiti removal / washing
- Drain & gutter cleaning
- Ventilation duct cleaning
- Chimney sweep services
- Window washing
- Drain, duct and gutter cleaning
- Pool maintenance
- Parking lot and driveway washing
- Providing other outdoor maintenance services
- Other related industrial cleaning services
4. Our Mission and Vision Statement
- Our Vision is to become the number one pressure washing company in the whole of Atlanta – Georgia with active presence in major cities in the United States of America and Canada.
- Our mission as a pressure washing company is to develop a highly successful, profitable all round pressure washing business which provides quality services in our community and to become a standard for an ideal pressure washing business not only in the State of Georgia but also throughout the United States of America and Canada where we intend selling our franchise.
Our Business Structure
We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our pressure washing company on the right business foundation.
As a matter of fact, we are set out to build a pressure washing business that will be a standard for the pressure washing cum industrial cleaning industry in the United States of America and Canada. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.
In other to achieve this, we are aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our pressure washing business will be anchored on the team not on any individual.
With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional pressure washing business. Definitely, we will have various employees to man the various services offering of Prime Pressure® Washing Company.
Prime Pressure® Washing Company will employ professionals and skilled people to occupy the following position;
- Manager (Owner)
Accountant / Cashier
Marketing and Sales Executive
Client Service Executive
- Cleaners / Pressure Machine Operators (6)
- Truck / Van` Driver
5. Job Roles and Responsibilities
There are several roles that needs to be occupied in the pressure washing business; here they are;
- Responsible for providing direction for the business
- Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for fixing prices and signing business deals and payment of salaries
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
- Responsible for managing the daily activities in the organization
- Ensure that the facility is in tip top shape and conducive enough to welcome customers
- Prepares budget and reports for the organization
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Designs job descriptions with KPI to drive performance management for all employees
- Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
- Responsible for training, evaluation and assessment of employees
- Oversees the smooth running of the daily activities of organization.
- Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Document all customer contact and information
- Represent Prime Pressure® Washing Company in strategic meetings
- Helps increase sales and growth for Prime Pressure® Washing Company.
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for the organization
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensuring compliance with taxation legislation
- Handles all financial transactions for Prime Pressure® Washing Company
- Serves as internal auditor for Prime Pressure® Washing Company.
- Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
- Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
- Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
- Manages administrative duties assigned by the manager in an effective and timely manner
- Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
Cleaners / Pressure Machine Operators (6):
- Responsible for handling core services that revolve around Swimming pool cleaning & maintenance, Parking lot sweeping , Drain & gutter cleaning, Graffiti removal / washing, Snowplowing, Ventilation duct cleaning, Chimney sweep services, Window washing, Drain, duct and gutter cleaning, Pool maintenance, Parking lot and driveway washing, Chimney sweep services, Providing other outdoor maintenance services and other industrial cleaning services et al as requested by clients
- Clean up after customers and clean work area.
- Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
- Ensure that toiletries and supplies don’t run out of stock
- Handle any other duty as assigned by the manager,
Truck / Van Driver:
- Responsible for transporting equipment, supplies and workers to project site
- Delivers completed cleaning jobs that care movable to clients as requested
- Runs errand for the organization
- Handles any other duty as assigned by the manager,
6. SWOT Analysis
Pressure washing business is one of the many businesses that can easily generate sales with little stress, as long as it is well positioned and equipped to carry out the various services. We are building a standard pressure washing business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.
Ordinarily we can successfully run a normal pressure washing business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of pressure washing business we want to establish, we don’t have any option other than to follow due process.
We hired the services of Mr. Coleman Carrington, an HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Prime Pressure® Washing Company Atlanta – Georgia;
Prime Pressure® Washing Company is centrally located in a densely populated industrial and residential estate in Atlanta – Georgia; our location is in fact one of our major strength. We have a well – equipped state of the art facility and we are also one of the very few pressure washing companies in the whole of Atlanta – Georgia that offers a wide range of services for both households and industries.
Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the pressure washing cum industrial cleaning industry, a team of hardworking and dedicated individuals.
Prime Pressure® Washing Company is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the technocrats in the pressure washing and industrial cleaning industry.
We are centrally located in one of the busiest area in Atlanta – Georgia and are open to all the available opportunities that the city has to offer. Our business concept also positions us to be a one stop shop in the pressure washing and industrial cleaning industry.
The truth is that there are no standard and well – equipped pressure washing businesses within the area where ours is going to be located; the closest industrial cleaning facility to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.
Some of the threats that are likely going to confront Prime Pressure® Washing Company is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.
7. MARKET ANALYSIS
- Market Trends
The pressure washing and industrial cleaning market is a market that is dependent on loads of factors. The fact that it helps keep our environment clean and also help in saving energy gives room for people to patronize the business. As a matter of fact, it is now common and trendy to find pressure washing and industrial cleaning companies leveraging on ‘Climate Change and Save Energy’ to market their services.
Of course pressure washing and industrial cleaning business responds to the increase in household spending and improvement in the economy; which is why it has become trendy to find pressure washing and industrial cleaning businesses located around areas where residence and businesses can show that they can afford the services.
Another common trend in the pressure washing and industrial cleaning industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most pressure washing and industrial cleaning companies engage in other related services. Some of them even go as far as establishing a car wash, snow removal services and a carpet cleaning business simply because they all fall within same line of business.
8. Our Target Market
Before choosing a location for our pressure washing and industrial cleaning business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Basically those who will benefit from our service offering are households, facility managers, industries (manufacturing plants) and government et al. They cut across various different sectors of the economy.
The demographic component of those who need the services of a pressure washing and industrial cleaning services spreads across the public sector, the organized private sector, and individuals from different strata of the society and from all walks of life but most importantly every one need to clean up the exterior of the buildings and drainages et al no matter their income level.
Residential and public places needs it more often than the others though. Below is a list of the people and organizations which our pressure washing and industrial cleaning services is designed for;
- The public sector; government ministries, agencies and parastatals.
- Organized private sector
- Facility managers
- Hotels and Motels
- Residential areas
- Religious Centers
- Retail locations
- Educational Facilities
- Medical facility
Our Competitive Advantage
Pressure washing and industrial cleaning business is an easy to set up business that does not require formal training to achieve; anybody can set a pressure washing and industrial cleaning business if they have the required startup capital and informal training on how to operate the various presser washers.
It means that the possibility of pressure washing and industrial cleaning businesses springing up in the location where ours is located can’t be ruled out. We aware of this, which is why we decided to come up with a business concept that will position us to become the leader in Atlanta – Georgia.
Our competitive edge is that we are a standard business and well – equipped pressure washing and industrial cleaning business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our business operations.
We can confidently say that the location of our pressure washing and industry cleaning business will definitely count as a positive for us amongst any competitor that might start a pressure washing business or any other related cleaning business in same location where ours is located.
For the time being, Prime Pressure® Washing Company has no real competitors that can compete with the quality of services we offer and our business offerings et al. Our customer service will be customized to meet the needs of all our customers.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups pressure washing business and other related industrial cleaning businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
Prime Pressure® Washing Company is established with the aim of maximizing profits in the pressure washing and industrial cleaning industry and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.
Prime Pressure® Washing Company will generate income by offering the following services;
10. Sales Forecast
One thing is certain; there would always be corporate organization and individual clients who would need the services of pressure washing and industrial cleaning business.
We are well positioned to take on the available market in Atlanta – Georgia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our pressure washing and industrial cleaning business and our clientele base.
We have been able to critically examine the pressure washing and industrial cleaning industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to similar startups in Atlanta – Georgia.
Below is the sales projection for Prime Pressure® Washing Company, it is based on the location of our business and of course the wide range of related services that we will be offering;
- First Year-: $200,000
- Second Year-: $450,000
- Third Year-: $750,000
N.B : This projection is done based on what is obtainable in the pressure washing and industrial cleaning industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional dance related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
The marketing strategy for Prime Pressure® Washing Company is going to be driven basically by excellent customers service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers.
We are quite aware of how satisfied customers drive business growth especially businesses like pressure washing and industrial cleaning and related services.
Prime Pressure® Washing Company is a pressure washing and industrial cleaning business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.
Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Prime Pressure® Washing Company.
Our goal is to grow Prime Pressure® Washing Company to become the leading pressure washing and industrial cleaning company in Atlanta – Georgia which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the pressure washing and industrial cleaning industry.
Prime Pressure® Washing Company is set to make use of the following marketing and sales strategies to attract clients;
- Introduce our carpet cleaning business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in Page – Arizona.
- Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
- Use friends and family to spread word about our business
- Post information about our carpet cleaning company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
- Placing a small or classified advertisement in the newspaper, or local publication about our carpet cleaning company and the services we offer
- Leverage on referral networks such as agencies that will attract clients who would need our customized services
- Advertise our carpet cleaning company in relevant magazines, newspapers, TV stations, and radio station.
- Attend relevant expos, seminars, and business fairs et al to market our services
- Engage in direct marketing approach
- Encourage the use of Word of mouth marketing from loyal and satisfied students
- Join local chambers of commerce and industry to market our services.
11. Publicity and Advertising Strategy
Prime Pressure® Washing Company is set to create a standard for pressure washing and industrial cleaning business in Atlanta – Georgia and throughout the United States which is why we will go all the way to adopt and apply best practices to promote our business.
Good enough there is no hard and fast rule on how to advertise or promote a pressure washing and industrial cleaning business. The challenge is that most pressure washing and industrial cleaning companies do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.
We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our pressure washing and industrial cleaning business. Here are the platforms we intend leveraging on to promote and advertise Prime Pressure® Washing Company;
- Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
- Advertise our pressure washing and industrial cleaning business in relevant magazines, local newspaper, local TV stations and local radio station
- Promote our business online via our official website
- List our business on local directories (yellow pages)
- Sponsor relevant community programs
- Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
- Install our Bill Boards on strategic locations
- Direct coupon mailing approach
- Engage in road show from time to time in target communities
- Distribute our fliers and handbills in target areas
12. Our Pricing Strategy
Our pricing system is going to be based on what is obtainable in the pressure washing and industrial cleaning industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Atlanta – Georgia.
Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.
- Payment Options
At Prime Pressure® Washing Company, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;
- Payment by via bank transfer
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
- Payment via mobile money
- Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.
13. Startup Expenditure (Budget)
We have been able to pull cash that will be enough for us to successfully launch a standard pressure washing and industrial cleaning company in Atlanta – Georgia, US. These are the key areas where we will spend our start – up capital on;
- The Total Fee for Registering the Business in Atlanta – Georgia – $750.
- Legal expenses for obtaining licenses and permits – $1,500.
- Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
- Cost for hiring Business Consultant – $2,000.
- Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
- Cost of accounting software, CRM software and Payroll Software – $3,000
- Cost for leasing facility for the car wash – $70,000.
- Cost for facility remodeling – $50,000.
- Other start-up expenses including stationery – $1000)
- Phone and utility deposits – ($3,500).
- Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
- The cost for Start-up inventory – $15,000
- Cost for store equipment (cash register, security, ventilation, signage) – $13,750
- Cost of pressure washing and industrial cleaning equipment (a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines, Insulator washers with a pump pressure of about 1000 psi and a nozzle pressure between 500 and 750 psi, centrifugal water pump, stainless steel water storage tank, high-pressure water hose, high-pressure dead-man type water wash gun and Electrical grounds for the wash gun and washing system and Flexible pipes for water delivery et al)- $250,000
- The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
- The cost of Launching a Website: $600
- The cost for our grand opening party: $1,500
- Miscellaneous: $10,000
We would need an estimate of $750,000 to successfully launch our pressure washing and industrial cleaning business in Atlanta – Georgia, US.
Generating Funding / Startup Prime Pressure® Washing Company
Prime Pressure® Washing Company is a business that will be owned and managed by Piers Reagan and Family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.
These are the areas we intend generating our start – up capital;
- Generate part of the start – up capital from personal savings and sale of his stocks
- Generate part of the start – up capital from friends and other extended family members
- Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
Part of the plans we have in place to sustain Prime Pressure® Washing Company is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.
From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Prime Pressure® Washing Company adopt the use of payment machine and accounting software to run the business.
We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.
Check List / Milestone
- Business Name Availability Check:>Completed
- Business Registration: Completed
- Opening of Corporate Bank Accounts: Completed
- Securing Point of Sales (POS) Machines: Completed
- Opening Mobile Money Accounts: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of Insurance for the Business: Completed
- Acquiring facility and remodeling the facility: In Progress
- Conducting Feasibility Studies: Completed
- Generating capital from family members: Completed
- Applications for Loan from the bank: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
- Recruitment of employees: In Progress
- Purchase of the Needed pressure washing machines and industrial cleaning equipment, electronic appliances, office appliances and bar accessories: In progress
- Creating Official Website for the Company: Completed
- Creating Awareness for the business both online and in the neighborhood: In Progress
- Health and Safety and Fire Safety Arrangement (License): Secured
- Opening party / launching party planning: In Progress
- Establishing business relationship with vendors – suppliers of all our needed cleaning accessories and supplies et al: In Progress.
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Business Plan Sample
Here is a business plan i have developed. I’m trying to share it here so it hopefully will help someone in the future. I could not upload a .Doc file so im going to have to copy and paste it all.
1.0 Executive Summary Company Profile Summary Integrity Maintenance is a Surrey, British Columbia based sole proprietorship that will provide mobile pressure washing for homes and commercial clients in its targeted market. Integrity Maintenance was founded by Josue Barahona. The company’s primary goal is to establish a premier pressure washing, roof cleaning and truck washing service in The City of Surrey and The Metro Vancouver areas. Integrity Maintenance’s versatility and quality workmanship coupled with aggressive and proven marketing strategies will generate high-volume sales and a rapid return on investment.
Market Research Summary The company plans a phased opening beginning with the outfitting of an enclosed trailer and the training of key personnel. Then, our marketing efforts will be streamlined to target our preferred client base and to capture The Metro Vancouver market. Applications for our services include pressure washing, sand blasting, roof, gutter, awning, concrete, graffiti removal, auto; home/aircraft paint removal, commercial kitchen, industrial plant cleaning and more.
Finance Summary The purpose of this business plan is to raise $20,000 or more for the development of a full-time pressure washing service and to purchase updated equipment and a business supplies package including materials, stationery, marketing and incidentals.
2.0 Company Profile Company History Integrity Maintenance has been a successful part-time business opportunity for two years in Surrey, British Columbia. Josue Barahona invested in a commercial-grade pressure washer and began doing side jobs for friends, family and new customers, cleaning the exteriors of their homes along with driveways, decks, gutters, awnings, roofs and more. This situation has presented an opportunity to take a part-time pressure washing business and make it into a full-scale enterprise. Conditions are especially favorable because he already has invested in most of the equipment he will need in a business that already requires a low entry-level investment.
Location Integrity Maintenance will be a home based business. Integrity Maintenance will be located at 9935 134 Street, Surrey, BC, V3T 5G8. It will start as home based business and is a lower cost than leasing/buying a commercial office. Legal Structure Integrity Maintenance is a sole proprietorship.
It is a lower cost and usually a better option when starting out.
Integrity Maintenance is interested in securing not at this time.
3.0 Market Research Industry Profile & Outlook Integrity Maintenance operates primarily in the Service industry.
Although Integrity Maintenance will serve both commercial and residential customers, the company will concentrate its marketing efforts on the residential and trucking sector in order to secure more lucrative and year round work. Integrity Maintenance’s primary service will be to pressure wash asphalt and sides of buildings to remove dirt and paint. The pressure washing services offered by the business will provide both residential and commercial clients with the ability to restore a new look to their home and truck exteriors. The company will earn substantial gross margins from the sale of this service to customers.
Clients call/email/text to the number put forth on the advertising and a time is arranged to give a free estimate. Upon agreement of pricing and work load, a date and time is set-up and work is performed. Payment is collected after work is performed and the client is satisfied.
The building services market is primarily segmented into two categories: residential and commercial. The residential market consists of pressure washing services, window, carpet, window, roof and other services. The commercial cleaning segment primarily focuses on window cleaning, pressure washing, truck and related services. Among the two segments, the commercial segment accounts for a relatively larger share of the building services market. Many government entities and industrial companies make a long-term contract to clean facilities, such trends help in the growth of global building services market. Many companies outsource their building maintenance and cleaning services, in order to reduce the cost .Through outsourcing, the building services industry creates employment.
The services industry is expected to post modest growth in five years to 2015. Demand for commercial cleaning services, this industry’s primary product segment, increased as rising corporate profit led to business expansions, and appreciating real estate values boosted non-residential construction activity. In the coming years, heightened new business growth and a projected rise in the value of non-residential construction will further broaden operators’ potential customer base and cleaning space the business and government customers that demand cleaning services are concentrated in populous areas of the country. More densely populated areas contain more of the buildings operators clean, such as offices, retail complexes, schools and hospitals. As such, Ontario contains more janitorial services firms than any other province, followed by Quebec, Alberta and British Columbia.
Local Market Surrey is one of the fastest growing cities in Canada, and the fastest growing city in Metro Vancouver. It has a population of over 468,000 (2011 census) and welcoming approximately 800 new residents each month. Surrey’s population is projected to increase by an additional 250,000 people in the next 30 years. By 2041, 1 in 5 Metro Vancouver residents will live in Surrey. The next 27 years will yield change of a similar magnitude: Metro Vancouver’s population will again grow by one million people. By 2041 the number of people in the region will climb from 2.3 to 3.4 million and there will be an additional 600,000 jobs throughout Metro Vancouver. The City of Vancouver will grow by 139,000 people between now and 2041 – that’s the equivalent of the entire population of Coquitlam and Port Moody packing up and moving in. While the Tri-cities and Burnaby are among the fastest growing regions in Metro Vancouver (nearly doubling in size over the next three decades), every municipality’s population will grow by at least 25%. These regional city centres will receive 40% of population growth and 50% of new jobs by 2041; they’ll help drive the economy and will see substantial residential development. (All links to this information are provide at the bottom)
Target Market • Integrity Maintenance is focused on selling to Consumers (B2C). • Employed homeowners that make $70,000 or more of household income. • Building managers looking to have their properties maintained in a contractual manner.
Keys to Success • Establish relationships with other property maintenance firms within the targeted market. • Implement a local campaign with Integrity Maintenance’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth. • Develop an online presence by developing a website and placing Integrity Maintenance’s name and contact information with online directories.
Integrity Maintenance intends on using a number of marketing strategies that will allow easy targeting of home, building and business owners within the target market. These strategies include traditional print advertisements and ads placed on search engines on the internet. We will maintain a sizable amount of print and traditional advertising methods within local markets to promote the pressure washing services that Integrity Maintenance is selling. We will also be using an internet based strategy. This is very important as many people are seeking local services, such as pressure washing services, go to the Internet to conduct their preliminary searches. Josue Barahona will register Integrity Maintenance with online portals so that potential customers can easily reach the business. Integrity Maintenance will also develop its own online website. Finally, Josue Barahona will develop ongoing relationships with building owners and property management firms that continually require pressure washing services for their buildings and properties owned by their clients. The main methods used will be described in-depth below.
4.0 Sales & Marketing Pricing Strategy Flat Work Pricing: 8 to 15 cents/Sq. Ft. for flat work (Concrete) 25 to 30 cents/Sq. Ft. for grease and dumpster pads which require hot water; 15 to 30 cents/Sq. Ft. at drive through restaurants especially at the menu and pick up window depending on the severity and the quantity of the chewing gum; 10 to 15 cents/Sq. Ft. for grocery stores depending quantity of the chewing gum and distance between spots (First time cleaning is usually double what a regular monthly cleaning would be.); 25 to 50 cents per running foot for concrete curbs and gutters; $1.00 per running foot for single story buildings; $2.00 per running foot for double story buildings; Clean and Seal Concrete Driveway: 40 Cents to $1.10/Sq. Ft; New Concrete - Construction Clean-up (cold water rinse with wands with hot water clean-up of oil spots): 6 cents /Sq. Ft., (+$0.03 if a sweeper truck is required) Bank Drive Thru: $8.00/Lane to $25.00/ Lane on a monthly or quarterly basis; Parking Lots, Garage Floors: 4 to 20 cents/Sq. Ft. (Average for 10,000/Sq. Ft.) (larger areas–4 to 7 cents/Sq. Ft.); Parking Spaces:$8.00 to $20.00 per space. Grease spots $4.00 to $6.00 each; Cedar Shake Roofs: 40 to 90 cents/Sq. Ft. ($600.00 to $1200.00+ per roof.); Composition Roofs: Average Pitch: 20 to 30 cents/Sq. Ft; Steep Pitch: 30 to 40 cents/Sq. Ft. (Minimum Charge: $300.00 to $450.00); Gutters (Residential Homes) Option #1: $0.50 to $1.00 per linear foot Option #2: Charge by the house: $100.00 to $360.00+ (Average: $240.00); House Washing: Method #1 - 12 cents/Sq. Ft. for single story 16 cents/Sq. Ft. for double story; Method #2 - $0.50 to $2.00 per linear foot for single story homes (about $1.00 average.) $2.00 per linear foot for double story homes (note: Pricing by the linear foot is a more accurate way of pricing than by the square foot) Method #3 - $90.00/Hour rate (Note: Access around a double story house has to be taken into consideration. If unusual restrictions or special equipment required, this cost will have to be added to the bid.) The following were average price ranges for many of the services we offer to both residential and commercial customers. Due to the number of unique variables involved in every project, each job will be quoted on a “per job” basis.
Marketing Strategy Direct Mail: One of the most effective marketing techniques, even in this digital age, is direct mail. Email inboxes have spam filters and people searching online have trained themselves not to even look at banners and other advertising on their screens, but mail is almost always opened immediately. On top of that, coupons sent through the mail get redeemed at a much higher rate than online promotions. When you combine direct mail with your other local marketing efforts, your ROI goes through the roof. By hyper focusing on certain neighborhoods, we can quickly become the dominant player and can end up cleaning 20% or more of the homes in that area. Direct mail will be used in a systematic way to send small to large post cards, door hangers, fliers and other marketing materials to the areas we will be focusing on. We will be contracting out this service to an approved Canada Post Smartmail Marketing (direct mail) Partner. The reason for this is because a more accurate mailing list will get the pieces into the hands of more potential customers. We will save money on printing, mailing and returned mail and be able to gain better business insights from the data. They also have the tools to help clean our mailing list for marketing that hits the target. These direct mail pieces have been proven to work and have already been tested around Canada and the USA. These specific direct mail pieces will be attained by joining the Pressure Washing Resource Association (PWRA) ($349 USD/Year). By joining the PRWA, it will be saving Integrity Maintenance some of the costs of making these marketing pieces as the templates for these are free as long as you are a paying member of the PWRA. The editing of these pieces will be done by Josue Barahona as he already owns the applications needed to edit them. Most of the expense in this type of marketing will be in printing the material and paying the chosen Canada Post Smartmail Marketing Partner. Gift Cards: Integrity Maintenance will be using double side plastic gift cards as a source of increasing sales. Plastic gift cards have been proven to be kept longer than regular business cards because of the “perceived value”. Also returned cards can be re-used many times over thus reducing some of the future cost of re-ordering. Customers shopping with gift cards are less price-sensitive than those spending their “own money.” They often pay full price for products and services rather than rummaging through clearance racks and sticking to the deals. Online: Internet marketing will be used to attract more people to the company website, increase customers for the business, and enhance branding of the company and services. Integrity Maintenance already owns a professionally made website. The website needs to have a web address (www.integritymaintenance.ca as an example) and a professional email ([email protected]) and will be using 1&1 Internet for those services. A strategic SEO campaign will boost our website’s online visibility and generate more business. With a smart strategy, and intelligent execution we will own our keywords on the first page of Google and other search engines, so we can start generating more qualified leads by driving more visitors to our website.
Our ultimate objectives are to: • Increase profitability. • Increase search visibility. • Increase keyword ranking. Why is SEO so important? • 93% of online experiences begin with a search engine; • 70% of the links users click on, are organic; • 70-80% of users focus on organic results and ignore paid ads. Traffic sent to the website will be handled by ResponsiBid. ResponsiBid is designed to systematize and centralize our bids and has website integration for leads so potential customer can get instant quotes-- or to begin a quote. ResponsiBid makes it easy to allow customers to take part in the process by installing a customizable “Smart Form” or “Lightbox” onto the website that they can interact with on their own schedule and with no pressure. It’s a feature that will help the company adapt to the new world we live in where people expect an “ amazon.com ” type of experience. ResponsiBid also allows you to quickly build proposals in the field. ResponsiBid then automates the follow-up and aggregates the data so that we know where we are getting the best leads and customers. Craigslist: Is an extremely valuable marketing platform that will be included in our digital marketing campaign. We will plan for an aggressive ad campaign that will target our audience daily for maximum response. The ad body will be informative but brief with only a photo (Diagram 2) and contain a link to our web page for more details and a call-to-action to close deals. Potential buyers who want to get an online estimate can use ResponsiBid’s “smart form” to get a quote. The success Integrity Maintenance had using craigslist, especially in 2015, points to that. Yard Signs: We believe that a quality sign will tell our business’s story, and get the customer. And, if built right, it’s an investment that will work for us for many years. Successful marketing with yard signs would be an integral part of the business. We would NOT try to build our brand with the yard signs. We want them to work and to produce tangible value. No yard sign, not even a really nice full-color sign is going to take the place of our website or other professional marketing. But, what it will do is catch people where they are, add instant credibility and establish our qualifications. The really good thing about nice yard signs is that they convey that sense of trust that can be so important in the more expensive neighborhoods that frequently use service contractors on a regular basis.
Newspaper: Integrity Maintenance will be advertising on the local newspaper in Surrey, BC. In 2014 we advertised in The Leader and averaged about $4000 or more of sales per month on June, July and August. The cost of these services ranged from $415 for a black and white and $615 for a full color ad per monthly basis (2 runs per week). Newspapers were delivered to 5 cities (Surrey, Delta, Langley, Aldergrove and White Rock). The approximate reach was well above 180,000 households in those cities. Exact costs plus loss/profit statements will be shown in the expenses chart. Other: Here is a list of other types of marketing that will be explored in the future (list is not exhaustive) • Real Estate Agencies/Associations • Real Estate Agents • Yellow Pages • Cold Calling • Signs on Telephone Poles or the Roadside • Radio Stations • Local Chamber of Commerce • Community Charity • Calendars • Television • Marketing Events • Trade Shows • Social Networking • Building Associations • Better Business Bureau (BBB) • Billboards
5.0 Operations Legal Issues Integrity Maintenance anticipates the following legal issues: Contract agreements (partnerships, independent contractors, etc.) In the province of British Columbia, licensing is not required. Some pressure washing services are taxable, and therefore a sales tax number will be required from the province. A Canada Revenue GST number will be obtained for taxes. Some building managers want to get into a contractual agreement for cleaning to be done on set schedule.
Insurance Issues Integrity Maintenance requires liability insurance. Integrity Maintenance already has purchased 2,000,000 in liability insurance which is good until March 23, 2017 (paid in full) (See attachment at the bottom) Human Resources Integrity Maintenance will have 0 full time staff.
Integrity Maintenance will have 0 part time staff.
Initially I will have no employees and I will do all the work. As the business grows, I will hire part time, then full time, employees. I will keep my books on the computer using “Quick Books Pro” software. This projection is based on doing my own payroll. Once the business grows, the payroll may be outsourced to a payroll service that will handle all the payroll taxes, workers compensation, and health insurance, or I may have a CPA do the payroll. The “Labor” figure in the projections is for my employees. Because I am the sole proprietor, my salary appears in the “Gross Profit” figure.
Income Statement Integrity Maintenance’s income statement can be found in the attached financial spreadsheet that has been included as a separate document in the Appendix.
Extra Information: http://www.surrey.ca/6554.aspx
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Starting a small business as a Pressure Washing Service
If you’re ready to start your small business as a Pressure Washing Service, the first thing you need to do is get started with a Business Plan for Pressure Washing Service. To achieve success, you must plan for it.
As a business owner you will need to understand all aspects of your business in order to keep it running like a well-oiled machine. Your business plan will organize every element of your business strategy and provide you a clear map for you to follow for the lifespan of your business.
This free business plan builder template will help you develop your own Business Plan for Pressure Washing Service. The business plan template is an interactive tool that will quickly and easily create a custom business plan just by having you answer questions about your business. The result is a clean, professional plan that is both informative and convincing.
If you want your Business Plan for Pressure Washing Service to be even better after you’ve completed the free tool, you can always get in touch with a business plan or a funding advisor to get a bit more help and guidance.
This is the perfect way to get a Pressure Washing Service Business Plan created for free!
Other entrepreneurs who have successfully used the free business plan template tool have been able to create a Movie Studio, Aviation Consultant, Tunisian Restaurant, Indonesian Restaurant, Fireplace Store, and for many more different business types.
Using the free business plan template tool to create a business plan for an a Pressure Washing Service
The free business plan template builder is divided into a few easy to follow steps.
Step 1. Enter your business information
As you develop your business plan for a Pressure Washing Service with the free business plan template, it’s important to answer the questions about your business such as; what your business is, what your products/services are, who your customers are and what your goals are.
A clear explanation of the products/services the Pressure Washing Service business offers and what you intend on charging to make revenue is very important to ensuring a properly developed business plan. The free business plan builder tool helps you do exactly that by guiding you step by step.
Step 2. Entering your expected revenues
Sales and revenue figures are a critical step to any business plan. So, what do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).
If you don’t have the figures, in many cases it is recommend doing a bit more research on other Pressure Washing Service business locally and within your own province to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.
Step 3. Discuss your market
As a Pressure Washing Service business, a clear explanation of the market you are in, the industry and the competition will help you take your business to the next level.
Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.
A properly developed business plan will go in detail and explain each of the above.
Step 4. Discuss the future plan
Getting your Pressure Washing Service business off the ground is important and in order to ensure a solid business plan, it’s important to discuss how you intend on achieving success with your business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.
Be sure to break this down step by step to show how you intend on making sure your Pressure Washing Service business can grow each year.
Keep in mind that often business plans are focused around key people. Be sure to discuss yourself, your role and any other key figures in the business as well.
Step 5. Enter the financials
A critical piece to any business plan is the financials. No matter if you are seeking funding for your business or not, financials are a must. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year.
If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations.
A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that.
The above 5 steps are recommended steps to follow in order to develop a proper business plan. While there are other key points that are a must, the free business plan template will help you start.
Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via CanadaStartups.org and through the Small Business Startup Platform .
If you are considering other options aside from a Pressure Washing Service business, consider some of these popular business’s others have chosen to startup.
- Tamale Shop
- Bus Line Company
- Running Store
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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- Loan Amortization and ROI Tools
- FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $50,000 for the development of a power washing service while showcasing the expected financials and operations over the next three years. Power Washer, Inc. (“the Company”) is a New York based corporation that will provide power washing for homes and businesses in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The Company’s primary service will be to power wash asphalt and sides of buildings to remove dirt and paint. The power washing services offered by the business will provide both residential and commercial clients with the ability to restore a new look to their home and business exteriors. The Company will earn substantial gross margins from the sale of this service to customers. The third section of the business plan will further describe the services offered by the Power Washer.
1.2 The Financing
Mr. Doe is seeking to raise $50,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
Power Washer, Inc.’s mission is to become the recognized leader in its targeted market for power washing services.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the construction industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Power Washer, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Power Washer, Inc. requires $50,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Power Washer, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Power Washer, Inc. Based on historical numbers, the business could fetch a sales premium of up to 3 times earnings.
3.0 Products and Services
Below is a description of the power washing services offered by Power Washer, Inc.
3.1 Power Washing Services
Through its services, the Company will be able to provide both residential and commercial customers with the ability to clean their driveways, asphalt surfaces, building services, and deck surfaces in a cost effective manner. At the onset of operations, the Company will have two power washers on staff that will render these services to the general public. Each employee will have a high PSI gasoline powered pressure washer to render the cleaning services.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the power washing industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, power washing businesses typically are immune from deleterious changes in the economy as individuals and businesses continually require specialized cleaning services for their homes and decks. This is especially true if significant dirt or paint damage has occurred.
4.2 Industry Analysis
Within the United States, there are approximately 2,800 companies that provide power washing and building exterior cleaning services to the general public. Each year, these businesses aggregately generate $4 billion of revenue while concurrently providing jobs to more than 50,000 people. Aggregate payrolls in each of the last five years have exceeded $1.3 billion. This is a mature industry, the future expected growth rate is expected to mirror that of the general economy.
4.3 Customer Profile
Power Washer, Inc.’s average client will be a home owner or building/business owner within in the Company’s target market. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Power Washer, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Establish relationships with other property maintenance firms within the targeted market.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow Power Washer, Inc. to easily target homeowners, building owners, and businesses owners within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the power washing services that the Company is selling. Power Washer, Inc. will also use an internet based strategy. This is very important as many people seeking local services, such as power washing services, now the Internet to conduct their preliminary searches. Mr. Doe will register Power Washer, Inc. with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. Finally, Mr. Doe will develop ongoing relationships with building owners and property management firms that continually require power and pressure washing services for their buildings and properties owned by their clients.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Power Washer, Inc. will have an annual revenue growth rate of 10% per year.
• The Owner will acquire $50,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. However, power and pressure washing services are typically in demand despite deleterious changes in the economy as the expense of pressure washing is relatively low, and individuals and businesses want to maintain clean looking exteriors and facades. As such, the business will be able to remain profitable and cash flow positive despite deleterious changes in the economy.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis
- Business Type
- Business Plan for Pressure Washing Service
Pressure Washing Service Small Business Idea and Business Plan
Starting your own small business in the UK isn’t easy but having a properly developed business plan will help you achieve success.
To start a Pressure Washing Service business in the UK, take the time and explain the idea via a business plan.
Understanding all of the aspects of the business idea will be the key to getting the Pressure Washing Service business running like a well-oiled machine. The business plan you develop will help you organize the elements needed into a strategy that you can actually use to startup, by paving a clear road map as to what you need to follow for the lifespan of your business.
Starting a Pressure Washing Service business isn’t easy, but when done right, it can lead to a lot of success.
To help you get started, you can use the free business plan builder tool to develop your own Pressure Washing Service business plan.
The business plan template is very easy to use, is interactive and will quickly and easily help you create your business plan just by answering the needed questions about your small business idea.
Create your own Pressure Washing Service business plan for free using the Business Plan Builder
The free business plan template builder is divided into a few easy to follow steps.
The free business plan builder template is provided by UKStartups.org to help you develop your own business plan. For step by step guidance, see the 5 steps below.
Once completed, the result will be a clean, professional plan that will help you start your own Pressure Washing Service small business in the UK.
When you have completed your Pressure Washing Service business plan, the next step will be to find available funding that will help, or to speak with a funding adviser who will assist you each step of the way to securing the needed funds to make your Pressure Washing Service business startup.
If you are looking to limit your startup costs when starting up a Pressure Washing Service small business in the UK, this free business plan builder tool will be it.
Starting a Pressure Washing Service business is only one of the ways others have used this free business plan tool. There are hundreds of different ideas you can start, and if you need guidance, do reach out to a UKStartups expert to get the needed assistance and guidance.
Step 1. Your business information
To develop a proper Pressure Washing Service business plan with the free business plan builder template, it is important to answer each of the questions about your business to the best of your abilities.
What is your business? What are the products/services you provide? Who are your customers? What are your goals…etc?
Having a clear explanation will help you create a in-depth business plan that you can actually use to start the Pressure Washing Service business and to apply for needed funding to cover your startup costs.
Step 2. Projecting your revenues/income
The Pressure Washing Service industry can have great results. Planning and projecting the financial figures to approximate what you will make each year is crucial to building a strong business plan.
What do you think your business will make from each of its products/services? Simply list your products/services, enter the appropriate financial figures (costs and expenses).
If you don’t have the figures, in many cases it is recommended to do a a bit more research on other Pressure Washing Service businesses locally and within your own region to get an idea of potential revenue. You can do your best to estimate the figures and growth potential.
If you need assistance in projecting, you can always contact UK Startups funding experts for the help.
Step 3. Your business market
As a Pressure Washing Service business, having a clear explanation of the market and industry that you are in will help you plan for the figure and will ensure you can take the business to the next level.
Explain your location of business, share specifics about your customers, showcase your competition and explain the advantages you have over your competition.
Step 4. The future plan
Starting your own Pressure Washing Service business and getting it off the ground is important to you.
No matter if you’re planning on applying for government funding for your Pressure Washing Service business or not, it is important to plan out the future and provide an explanation of how you will grow the business. This means explaining your marketing plan, your sales strategy and clearly outlining a growth plan for the next few years.
Be sure to break this down step by step to show how you intend on making sure your Pressure Washing Service business can grow each year.
Keep in mind that often business plans are focused on key people. Be sure to discuss yourself, your role and any other key figures in the business as well.
Step 5. The financials
In the end, it all comes down to the financials. If you are seeking funding, or not – the business plan you develop needs to have clearly defined financials or projections. The business plan builder tool makes it easy to develop your financial charts by simply entering your expected revenues per month and year. If you don’t have the figures as it’s a new business be sure to project the figures based on your expectations. If you need help with this, ask the UK Startups experts .
A clear breakdown of your funding needs is also recommended in case you are seeking funding and this free business plan template will help you with exactly that. When developing your Pressure Washing Service business plan using this free template, the above 5 steps are recommended in order to succeed. While there are other key points that will assist you in starting your business, finding funding...etc, the free template will help put you on the right path
Be sure to request a professional to review your business plan , to answer any questions you may have and to help you with the funding search once you’ve done the initial free template. You can request this directly via UKStartups.org and through the Small Business Startup Platform as a member.
If starting a Pressure Washing Service business is just one of your ideas, perhaps considering other options, here are some popular small business’s others have chosen to startup
- Asian Grocery Store
- Federal Government Office
- Airbrushing Service
- Home Health Care Service