2022 real estate business plan pdf

Real Estate Business Plan Template

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Updated March 11, 2022

A  real estate business plan  is a blueprint for the operations and objectives of a real estate agency. The plan can be used to inform prospective investors and business partners, as well as guide internal processes and day-to-day business conduct. The real estate industry is often highly competitive; therefore, firms can benefit from developing a well-researched plan that details market trends, business strategy, and financial projections, in addition to the basic elements of company information and management structure.

Real Estate Business Plan Template

Real estate businesses come in a wide range of sizes and styles, from one person offices that handle a few homes in a handful of neighborhoods to enormous chains that cover both commercial and residential properties across the country. Many new real estate agents try to expand too much too soon, failing as the result of unsustainable growth. A written business plan will keep you on track and help you grow your real estate business in an organized way. In addition, if you plan to seek funding, investors and lenders will use your business plan to determine the level of risk.

Download our Real Estate Business Plan Template here >

What Is a Business Plan?

Your business plan provides a snapshot of your real estate company as it currently exists, and lays out a road map for the next three to five years. It highlights your business goals, identifies potential challenges, and describes your strategies for overcoming adversity and meeting your goals. It is a living document that should be frequently updated as your real estate business grows and evolves.

Below is our general template for real estate business plans. We also have templates for specific types of real estate businesses as follows:

• Property Management Business Plan Template
• Real Estate Agent Business Plan
• Real Estate Development Business Plan
• Real Estate Investment Business Plan
• Rental Properties Business Plan

Why You Need a Business Plan

If you’re looking to start a real estate business or grow your existing real estate business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your real estate company in order to improve your chances of success. Your real estate business plan is a living document that should be updated annually as your company grows and changes.

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General Real Estate Business Plan Template

Your business plan should include 10 sections as follows:

Executive Summary

Although it serves as the introduction to your business plan, your executive summary should be written last. The first page helps financiers decide whether to read the full plan, so provide the most important information. Give a clear and concise description of your real estate company. Provide a summary of your market analysis that proves the need for another real estate business, and explain your company’s unique qualifications to meet that need.

Company Analysis

In your company analysis, you will detail the type of real estate business you are operating. For example, are you an existing real estate agent looking to launch your own company or are you an existing real estate brokerage looking to expand?

Describe the company’s founding, current stage of business, and legal structure. Highlight any past milestones, such as lining up key clients or hiring an agent with a proven track record. Elaborate on your unique qualifications, such as expertise in a currently underserved niche market and include a mission statement, if possible.

Industry Analysis

In your industry analysis, you need to provide an overview of the real estate market. The real estate industry is incredibly large and diverse, but your analysis should focus on your specific segment of the market. Do you specialize in multifamily residential buildings? Single family homes? Office buildings? Small commercial properties? Figure out where your real estate company fits in, and then research the current trends and market projections that affect your niche. Create a detailed strategy for overcoming any obstacles that you uncover.

The following questions should be answered in the industry analysis section of your real estate business plan:

• How big is the real estate market (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your real estate business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

Who will purchase your real estate? Are they first-time homebuyers? Upwardly mobile young professionals? Developers, speculators, or investors? What is important to them in a real estate agent? Do they require hand holding through the entire process, or are they savvy buyers that just want you to show them the properties that interest them? How do they decide on a particular property? Narrow down their demographics as closely as you can, and then figure out what their unique needs are and how you can fulfill them.

Competitive Analysis

Your direct competitors are those real estate companies that fulfill the same needs for the same target market as yours. Your indirect competitors are real estate businesses that target a different market, or other companies that fulfill a different need for your target market. Describe each of your direct competitors individually, and talk about the things that set your real estate company apart. Categorize your indirect competitors as a group and talk about them as a whole.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses in a SWOT analysis. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

Marketing Plan

A solid marketing plan is based on the four P’s: Product, Price, Promotion, and Place. Your marketing efforts should center around these four marketing strategies. The Product section describes the real estate you sell along with any other services you provide. Price will change according to the specifics of the property, but you can delineate your fees here. Promotion is your means of getting new business. Place is your physical office location, along with your web presence and the areas where you sell. Another category, Customer retention, refers to the ways you will build loyalty.

Employing a marketing strategy based on these four principles will allow you to generate leads for prospective clients.

Operations Plan

Your operations plan explains your methods for meeting the goals you set forth. Everyday short-term processes include all of the daily tasks involved in signing up clients, showing properties, and closing sales. Long-term processes are the ways you will meet your defined business goals, such as expanding into new markets or new types of properties.

Management Team

The management team section highlights the backgrounds of the key members of your team. Focus on those aspects that prove your team’s ability to build and run a successful company. A business mentor or advisor can help fill in any gaps, provided you can identify the specific ways that your advisor will influence your company’s growth.

Financial Plan

Investors and lenders heavily scrutinize the financial plan, but it is often the most challenging part of the business plan to write. Real estate is a fickle market, subject to changing whims and economic cycles. Yet the financial plan requires you to detail your specific business model and individual revenue streams by implementation timeline and relative importance, and disclose any sources of outside funding. You also need to summarize your past and future Income Statements, Cash Flow Statements, and Balance Sheets, based on key assumptions that must be both reasonable and verifiable based on an analysis of similar companies. You should also provide a solid exit strategy that shows your understanding of the market and your desire to capitalize on profitability.

Your full financial projections should be attached in the appendix along with any other documents that support your claims, such as letters from key partners.

Real Estate Business Plan Summary

Putting together a business plan for your real estate business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the real estate industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful real estate business.

Download Our Real Estate Business Plan PDF

You can download our real estate business plan PDF here . This is a business plan template you can use in PDF format.

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink business plan consultants can create your business plan for you.

Real Estate Business Plan FAQs

What is the easiest way to complete my real estate business plan.

Growthink's Ultimate Real Estate Business Plan Template allows you to quickly and easily complete your Real Estate Business Plan.

Where Can I Download a Free Real Estate Business Plan PDF?

You can download our real estate business plan PDF template here . This is a business plan template you can use in PDF format.

This can be used for a commercial real estate business plan too.

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Comprehensive Real Estate Industry Business Plan: Access Best PDF Word Document

What is a Business Plan?

Describing a company's plan for future endeavors is what we call a business plan. Broadly, it is a written PDF or word document that displays details regarding your company's activities, services, market scenario, future plans, or a general overview of the same. Consequently, in the case of a real estate industry business plan, the word document presents the scenario of the country's commercial and residential real estate or a particular region.

Moreover, every organization must have a business plan for itself. It has to explain its key goals, provide facts and general information to the public about the real estate market, and such. Also, the business plan should detail your company's strategy and how the customers can take advantage of the opportunity for their betterment.

Purpose of Having a Real Estate Business Plan

Construction and other vital inventory in the US real estate market increased for both new and existing houses. One of the patterns studied from the analysis states that the inventory of the new housing units for sale at the end of Q2 stood at 348,000 units (SA), at a growth rate of more than 14% from Q1 2021 . In contrast, it marked a growth of 16% as compared to 2020.

Furthermore, there were severe affects to the US residential real estate market by the pandemic and is in the recovery phase, highlighting an increase in sales. The market is anticipated to grow at a CAGR of more than 5.77% from 2022 to 2027. Also, the demand for multifamily houses increased in comparison to single-family homes . Moreover, housing starts at 1.11 million units in single-family homes in Q2 2021 based on the seasonally adjusted annual rate (SAAR).

Henceforth, looking at the real estate market pattern, organizations must plan their goals well in advance using a business plan. Some of the key purposes of having a real estate business plan include :

• Clears the company’s strategy and the market overview to take the opportunity and excel
• Keeping investors excited so that they can secure funds in your business plan
• Section-wise explanation of the business plan to the stakeholders
• Prove that your idea is unique and you are the first in the market to execute it

Must Elements to Include in a Competent Real Estate Business Plan

Various new start-ups and existing businesses are coming up with unique green solutions to keep up with the pace of post-recovery after the pandemic and technology. In contrast, all real estate businesses provide complete details about the insights of key trends and the technology used to achieve desired results. Competent green solutions offered by these organizations to stakeholders include sustainable-friendly architecture, advanced building methods, AI and advanced analytics, etc. Moreover, they also display every detail in their business plan.

Furthermore, the top 10 vitals that you can’t afford to miss out in your efficient real estate industry business plan are:

• Executive Summary
• Company Description
• Products & Services
• Industry Analysis
• Target Market
• Market Opportunities
• Financial Summary
• Funding Details
• Exit Strategy

Significant Trends that are Expected to Play Out in Real Estate Industry

With the passing of the past two years, more signs of uncertainty are breaking the promises of both residential and commercial properties. As the surging real estate market is increasing the prices like a bull, people are shifting to trial homes/rental homes/multi-family homes. Hence, take each and every shift in the market positively as a huge opportunity are their to excel with the idea and balance out the adverse or slow effects of the market . Thus, investors or stakeholders are ready to expect significant market trends.

Consequently, the real estate industry is bound to face some major trends in the upcoming months till 2025, they are: the hot streak for residential and commercial housing will continue for a long, and real estate and material prices will rise; thus, surging growth for existing assets, real estate market will welcome more quantitative firms to their mix for stabilizing the yield and outsizing returns, and more.

How to Build a Business Plan? - Segments Covered in the Real Estate Business Plan PDF Document

Although, the robust, efficient, competent, and insightful business plan for real estate contains every bit of vital information. Business is subject to several markets and industry risks. There are several assumptions made while projecting the financial performance of the company. The business growth will differ if the platform deviates from its underlying cost and growth trend assumptions. Therefore, it is essential to evaluate the business growth.

Check out in our blog the essentials that a real estate industry business plan must have. Also, continue reading to know vitals and facts of the market, recent developments, key trends, etc.

Let’s just dive right into the ‘must haves’ in a real estate industry business pla n.

Step 1: Prepare a Cover Page

The real estate industry business plan has been prepared in compliance with the disclosed laws and guidelines in the same industry. Moreover, the successful opening of the real estate firm will create full-time employment for resi dents and contribute positively towards the economy on a national level.

Consequently, the manual blog on the real estate industry has to give insights on how to frame a word or PDF document business plan. It must cover comprehensive details about the industry. What vitals must a business plan include for clients and investors? Let’s take a look.

Download this Business Plan Word Document

Step 2: Prepare an Executive Summary

Despite of pandemic rattling the economy, the expectations are that the real estate industry will improve in the forthcoming years. The word document for the business plan must highlight the executive summary related to the industry insights. Henceforth, it should showcase that millennials' real estate market share will rise in the forthcoming years . Thus, the real estate industry needs to cater to this market segment to stay relevant.

Moreover, companies must be more proactive in meeting the new market demands. Also, CRE plays a major role in the US economy by supporting direct spending & employment . There is no doubt that the real estate industry is an exciting and vibrant industry. Along with, several profitable challenges and opportunities.

Likewise, one can display more such facts and comprehensive information regarding the real estate industry for clients and investors . This detail gives them insight into the market, commercial and residential real estate opportunities, etc.

Step 3: Showcase Details About The Entity

To become the first choice of the target segment and further envisage becoming a renowned brand in the real estate market, one has to describe their entity in the business plan insightfully. Consequently, the entity title in the PDF document exhibits must detail for the company's web address, location, etc. Also about the target market, incorporation date, founder's name, vital information about the company, goals, objectives, etc.

Furthermore, the real estate industry has many facets of the property, comprising construction, selling, leasing, managing, etc. Also, the word document business plan is written based on the company. That aims to establish a strong presence within the US real estate market . Along with, become a preferred partner of the target segment, and become a renowned brand in the US real estate market.

In contrast, mention details for the goals and objectives in the business plan so the customers know about your project status. Some goals can be to establish a strong presence within the real estate market, develop good relationships with clients, etc. Also, to encourage repeat business and provide for consistent growth, establish a full-service real estate firm, providing various products and services, and more.

Moreover, the entity details included in the business plan can have facts like: the company will be backed by a strong professional team & abundant resources to run its operations smoothly , spearheaded by the CEO, execute a strategic marketing campaign, utilize both online platforms and traditional direct business channels, etc.

Step 4: Highlight Information Regarding Products & Services

Real estate industry is majorly segmented into residential, commercial, and service sectors. The word document for the real estate industry business plan must showcase some of the offerings for the different segments . The offerings can include the products and services provided to the customers.

Consequently, the residential real estate products & offerings mentioned in the PDF document are villas, apartments, multifamily houses, townships, condominiums, single-family homes, etc. Moreover, the real estate service market must highlight its services in the word document for the customers . The key services can include leasing, renting, facility management, brokerage, etc.

Likewise, the products that can be mentioned for commercial real estate in the PDF document business plan. Some of them are multifamily (Duplex, Triplex, Quadruplex), industrial (heavy manufacturing light assembly, warehouse), land (greenfield/agricultural land, infill land), etc. Also, mixed-use (combination of office), special purpose (include amusement parks, bowling alleys, parking lots, etc.), and more.

Henceforth, the real estate industry's business plan must display several product and service details for each sector . Moreover, the word document has to provide comprehensive details regarding each of them.

Step 5: Illustrate Facts for Market Gap

Like every other aspect and industry, the real estate industry has some challenges. The insightful word document for real estate business plans must exhibit some of the key challenges associated with the industry . Consequently, they can be: increased liability, cost of US real estate, market volatility, and lack of supply.

A new regulation is being mandated to operators or property managers almost every day. Also, liability is growing quickly for investors operating their rental portfolios . Although the industry is recovering from the setback, it depends on the investor strategy on how to address the situation.

Moreover, a major challenge real estate investors encounter is market volatility. However, a lot of opportunities are lying ahead for real estate investors. But the uncertainty of the global pandemic and geopolitics make this a difficult phase for investors. Furthermore, investors can work out a deal with an expert property manager . This will limit the liabilities that the government involvement is promptly creating.

Another challenge for the real estate industry is surging prices and stretched supply levels ; the United States property market presents the most challenging situation for buyers. This market situation creates competition (between buyers) in the supply-tight market. For more information regarding the latest real estate industry market gaps, refer to our effective word document.

Step 6: Exhibit All the Market Opportunities

The business plan should highlight some of the top market opportunities for the real estate sector. We know that Covid-19 has increased the prices of houses in the US. With people who work remotely and have higher-than-average standards for driving the market . Thus, some of the top market opportunities presented in the PDF document can include sublease space, which will continue to increase, the US housing market, demand for multifamily homes, rising residential construction, the growing rental market, etc.

The US is undoubtedly becoming a renter’s nation, and this trend will continue in 2022 & beyond. Moreover, housing prices have become so inflated that the percentage of people who can afford a house has already fallen and will continue to decline. Thus, the rental property market is in high demand. Prices for single-family homes are up , henceforth, multifamily housing demand will decline, and rental markets will surge.

Consequently, the trend for multi-family homes has been seen since the onset of the pandemic. And is expected to be continued in full force in the coming 12-18 months. Likewise, sublease space will keep increasing, tenant concessions will keep rising, and rates will continue to weaken and decline.

In addition to building homes, explain in the business plan home renovation also forms a major part of residential construction. Also, building improvements in the residential property sector will have an anticipated annual value of over $205 billion by 2023 .

Thus, all these top market opportunities for the real estate industry will aid organizations and individuals . It will aid them to learn more about the market with depth and analysis.

Step 7: Conduct an Industry Analysis - Overview of the Real Estate Market

No doubt, there is an increase in the existing home sales, including townhomes, cooperatives, single-family homes, etc. Also, more than a decade ago, the property market encountered a great recession. Furthermore, today also, the housing market has made great strides as it accounts for more than 85% of the market. Consequently, rising rents for residential property fosters the demand for customers to buy starter homes . Which has to be exhibited in the business plan, which looks more reasonable to the would-be buyers than renting.

The PDF document for the industry business plan must showcase the overview of the real estate market, statistics with an in-depth view of the US real estate market, etc. It can even include a list of top US real estate markets in 2022, key market trends in the residential market, recent developments in the US residential market, and more.

Some key statistics can be included, highlighting how the stakeholders should act and approach the rest of 2022. They have a rental vacancy rate of 5.8%, an unemployment rate of 3.6%, a price-to-rent ratio of 21.35, and more. Moreover, most of the forecasts and indicators used for analysis of the US real estate market anticipated more stability than appears on the surface.

Henceforth, the word document for the real estate industry business plan should provide facts and developments for the residential property in detail.

Step 8: Display Details About Commercial Real Estate

Since 2010, the commercial building market in the United States has constantly been growing. The commercial real estate market is leading the way in the post-pandemic recovery. As firms balance productivity and safety, and retailers face pivotal moments, etc. The word document will be h elpful for the organizations to learn about the facts related to the commercial real estate industry .

Companies are also contending with a growing desire for them to give priority to ESG issues, aging technology, more varied competition, etc. According to market size, the US commercial real estate market is ranked first in the leasing & rental industry . Thus, the PDF document for the same must include vital information related to the recent developments in the commercial real estate industry, year-over-year changes in the sectors, etc.

Along with, business plan can showcase that the industrial rents are estimated to grow annually from 3.1% to 3.7% by the end of 2023. Along with some of the top tech trends emerging in the property market are big data analytics, cloud technology , virtual reality, cloud-based mobile applications, 3D imaging, etc.

Step 9: Prepare a Financial Summary

Financial computations of the real estate industry are based on the conditions prevailing in the market. Moreover, the financial assumptions work on business practices followed in the normal course of the business . The word document for the business plan must present a financial summary of the real estate industry.

Consequently, the document should exhibit the historical and forecasted data for assumptions like net revenue, operating expenses, balance sheet elements, inflation rate, corporate tax, insurance charges, depreciation on computer/electrical devices, and fixed assets.

Likewise, as the industry expects solid financial results from previous years, one can show the revenue model for the real estate industry. The revenue model will illustrate forecasted data for revenue from residential property, revenue from commercial property, etc. Similarly, break-even analysis estimates the minimum revenue volume required to cover the fixed cost of the business.

The break-even analysis table can show forecasted data for average revenue per year, average variable cost per year, estimated annual fixed cost, contribution margin, etc. Henceforth, the PDF document for the business plan should display historical and forecasted data for revenue, direct costs, gross profit margin, operating expenses, earnings before interest, tax and depreciation, etc.

Moreover, the word document must present a cash flow statement for the real estate industry that shows data for cash flow from operating, investing, and financing activities.

Step 10: Build a Competent Exit Strategy

Exit strategies for the real estate industry take on different forms. The robust and competent word document for the business plan must display some of the key strategies for an exit strategy. They are IPO, mergers, acquisitions, private offerings, etc. Initial public offer improves access to liquidity if investors seek returns or redemptions faster than expected. In contrast, mergers help increase brand value.

Likewise, acquisitions give ownership to the acquirer and are generally two types, i.e., friendly and hostile. Through this exit strategy, one acquires another. At last, private offerings allow the current shareholders to be bought out in the new fundraiser rounds; also, they are considered less expensive than other exit strategies.

Get comprehensive details regarding what and how to include vital elements in your real estate industry business plan through our ready-made PDF and word document.

Bottom Line

In contrast, there are strong expectations from global real estate market to expand at a compounded annual growth rate of 5.2% from 2022 to 2030 . Our ready-made business plan document has essential information regarding the real estate industry, its overview, trend, key facts, recent developments, financial summary, exit strategy, etc.

Moreover, according to the National Association of Realtors, the real estate market is bound and predicted to hold the largest market share worldwide. Even though there is a constant wave-like fluctuation in the market due to various certain and uncertain factors, the real estate market provides stable and appreciating returns.

Take Assistance from SlideTeam!

Real estate industry business plan word PDF document is everything you need to take insight about the sector, market, and both simultaneously. But, what is not everyone’s cup of tea, is the designing and structuring of the vital elements together for an effective business plan.

There comes our role. At SlideTeam, a pool of researchers and designers work together on the projects to draft as per client requirements. One can even customize the same word document as per their business needs.

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Real Estate Business Plan Template for the New Year

Download this FREE real estate business plan template now and set yourself up for success in 2022.

This real estate business plan template will help you make 2022 the best year yet. Why? Because it keeps things clean, clear, and simple. Today we are not only giving you a real estate business plan template as a FREE DOWNLOAD, but we’ll help set you up for success.

The real estate business plan template GUIDEBOOK

The High-Performing Real Estate Team is a book that is making waves in the real estate industry. As an Amazon best seller for two months (with no end in sight), The High-Performing Real Estate Team teaches how to use the 1-3-5 business plan. In this book, Brian Icenhower outlines not only how to go about constructing a healthy business plan, but also walks you through the process, step-by-step, to ensure that you (and your agents) follow the plan throughout the year. It all starts with one viral, annual goal at the top of your business plan. Then, you pick three key focus areas that support that one viral goal. Finally, you outline five objectives for each key focus area.

But are your goals SMART?

One thing that The High-Performing Real Estate Team book emphasizes is that your viral goal must be SMART . SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. When you use your real estate business plan template, make sure your viral goal passes the SMART test.

Specific – All goals should be clear and specific. If a goal is too general or vague, you will struggle to find concrete efforts to focus on or motivate yourself to take action. 

Measurable – When it comes to setting specific goals, however, we highly recommend setting concrete, numeric growth goals . For a goal to be effective, it must be measurable. This will help you stay on track, and the most efficient and straightforward way to measure something is in numeric units.

Achievable – Of course, your goal should also be achievable and reasonable. Is selling 100 homes in a year achievable? Of course it is, depending on the size of your team. And, again depending on the size of your team, 200 or 400 might be completely achievable too.

Relevant – Is the goal worthwhile and will it meet your needs? Is your goal actually relevant to you? For a goal to be relevant it must make sense and align with other goals you’ve set for yourself. 

Time-bound – Every goal needs a target date so that you have a concrete deadline to focus on, and something to work towards on a quarterly, monthly, weekly, and daily basis. Time gives you a means for plotting your progress and determining if you are ahead, behind, or on the predicted track to achieving your goals. 

Take the Business Planning online course to guide you through your real estate business plan template

Need help knowing where to start with your business plan? You’re in luck. You can sign up for our Business Planning online course . It’s jam-packed with helpful tips and resources to use as you create your one-page business plan for 2022.

Why the one-page real estate business plan template?

Keeping your business plan on one page is more important than you may think. At first, you may be under the impression that bigger is better. We have all heard the phrase, “Shoot for the moon and you’ll land among the stars!” However, this isn’t necessarily the best practice for constructing a good business plan.

First of all, remember our one viral, annual goal must be achievable (the “A” in SMART). If your goal is too lofty, you may feel let down or demoralized if you don’t reach it.

Secondly, keeping it down to one page ensures that you are focused and not rambling.

Finally, if it fits on one page, you are more likely to read it, re-read it, and post it somewhere where you can look at it daily . Multi-page documents are clumsy and less likely to be read ever again. We recommend your business plan be posted at your desk, or somewhere you can view it easily every single day. You should take pride in this plan ! It’s your roadmap to a successful year.

FREE DOWNLOAD of the one-page real estate business plan template

As a holiday gift from all of us at Icenhower Coaching and Consulting , here is a free download of our famous 1-3-5 one-page real estate business plan template. Simply subscribe to our newsletter to get the download straight to your inbox.

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Want to learn more?

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Brian Icenhower

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

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• Business Plan for the Successful REALTOR© 2022
• Recent Posts

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I believe you should always start working on your next year strategy months in advance of the new year. This awards you enough time to make an impact on your final quarter, and lay the groundwork for making sure your next fiscal year starts off on a solid footing. For agents who want to achieve greatness, push the envelope, and grow their business through market share, market penetration, paying down debt, increasing sales, profits and cash flow, I urge you to get going now! The way I see things is, if your business isn’t growing, pushing the envelope, thriving, and maximizing profit, then all you’re really doing is suffering a slow death.

Believe me, your competition is fighting the fight every day, and they didn’t wake up in the morning and say “ Gosh, golly, I hope I stay even in 2022. ” They want to eat your lunch, take your business, absorb your market share and steal your customers away.

Some people might ask me if they should start planning by looking at their competition, and I say NO. Why focus on the competition, instead of focusing on yourself? When it comes to my business, I don’t care what others do. I care about what I do. Recognize your competition for what and who they are, and then put your best foot forward by pushing the envelope in your business. You should approach the new year as if you are going to battle, and for that you should develop a strategic plan.

Business Plan – a written document that describes in detail how a business, usually a new one, is going to achieve its goals. A business plan lays out a written plan from a marketing, financial and operational viewpoint.

FACT: LESS THAN 3% OF REAL ESTATE AGENTS HAVE A BUSINESS PLAN

FACT: ESTIMATED 3% OF REAL ESTATE AGENTS IN NORTH AMERICA DO 97% OF THE BUSINESS

“If you fail to plan, you plan to fail. ” Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you are on track to meet your goals. It is that time of year again when we begin to build our plan for 2020 so let’s look at the key areas of the agent’s solid business plan.

Business Plan for the Successful REALTOR©

Step 1) “Success and history always leaves us clues.”

I began by looking back to identify the clues that have been left for us and the business. I would look at the real estate market first and search for the following clues.

What have the number of sales been doing the last year? 2-5 years? Up? Down?

What have the number of listings been doing the last year? 2-5 years? Up? Down?

What have the average and median prices been doing?

What price ranges are experiencing more activity? Less activity?

What neighborhoods or areas are experiencing more activity? Less Activity?

What property types are selling more? Less?

What buyer types are buying more?

Where are the buyers coming from? Local? Next state or province? Over Seas?

Imagine the targeted and strategic plan you would be able to build for you and your real estate business with this kind of information? Now you are not just winging it. You really know where and what to focus on.

Step 2) Looking At The Present State of Your Own Real Estate Business

What have my sales been doing? Up? Down?

What have my listings been doing? Up? Down?

What is my average price? Can I raise my average selling price?

What is my Gross Commission Income doing?

What is my average deal worth?

Where are my listings and sales coming from? Sources of business?

What types of buyers do I represent?

Where are the buyers coming from? Local? Out of area?

What are my pending sales?

What do I have for potential buyers and sellers?

What is working? What is not working?

What do I need to start doing again? Stop doing?

What if you took the time to really track and measure and reflect on your business at a deeper level and see your strengths, weaknesses and opportunities of yourself and your own business?

Step 3) Activity Plans – Take the time to lay out your activity plan calendar a year in advance.

Focus on the activities you know you are good at and you see a return on your invested time and money. I am guessing for most agents it would be your sphere of influence, referrals and face to face or voice to voice activities. Set up a schedule for a month or two in advance of your activities for generating business. What is the activity? When? How? To Whom? Track and measure each of these scheduled activities to help identify the best of the best.

Step 4) Budgeting – Profit is the goal in business.

Knowing what your personal life and your business world cost you monthly is so important. Expense management is just as important as your income and earnings. Have a clear picture of your expenses and measure all of them for their return on investment or if they can be reduced in any way. I understand this my be terrifying for most of us to see what we are spending personally and professionally but it is the foundation of your business plan to know what your personal and professional lives cost and then be able to set a financial target that is enough to cover them both and leave you some profit! So many of us stay away from this and run in a deficit and that is not good practice for any of us.

Step 5) Goals – If your “ Why ” is big enough the “ how ” will take care of itself.

What is your purpose? Vision? Values? Mission Statement? Taking the time to know what it is you want and why you want it is a game changer for us all. Nothing gives me more joy than impacting and improving people’s lives personally and professionally every day. I have realized that the driving compelling force in my life is serving others and having the means to create memorable experiences with the people I care about most and nothing else has given me more joy than these amazing WHY’s in my own life.

In my own real estate business, taking the time over the last 25 years to create a business plan has been so incredibly beneficial for me and I know it will for you as well. In today’s post I have given you a brief business plan overview. To help you get going with your own plan I put together a Step-by-Step Real Estate Business Plan Workbook you can download for

Strength and courage, Wade

• Agents Boost Blog

“I am committed to serve, impact and improve the lives of real estate agents and leaders creating a stress free lifestyle while having as much fun as possible along the way.” ~ Wade Webb ~

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• Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

• A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
• Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
• Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

Latest on this topic

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

• What type of real estate do you sell?
• Where is your business located?
• Who founded your business?
• What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Feb. 21, 2023)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

• Do you offer superior customer service as compared with your competitors?
• Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
• What are your competitors’ strengths?
• Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Apr. 21, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

• How specifically will you implement this?
• Do you want to grow your business?
• Is this growth measured by gross revenue, profit, personnel, or physical office space?
• How much growth do you aim for annually?
• What specific targets will you strive to hit annually in the next few years?

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Mar. 10, 2023)

Planning and Goal Setting for Small Business ( U.S. Small Business Administration )

• Regular work goals.
• Problem-solving goals.
• Innovative goals.
• Development goals

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

• Executive Summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

• Key partnerships
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

• What is your product?
• How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
• How does your pricing strategy benefit your clients?
• How and where will you promote your services?
• What types of promotions will you advertise?
• Will you ask clients for referrals or use coupons?
• Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Mar. 22, 2023)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

• Is your business plan’s success contingent upon the cooperation of your colleagues?
• If so, what specifically do you need them to do?
• How will you evaluate their participation?
• Are they on-board with the role you have assigned them?
• How will you get “buy in” from these individuals?

How to Start a Rock-Solid Real Estate Team ( The Close , May 26, 2020)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

• Are you on track?
• Are the goals reasonable to achieve, impossible, or too easy?
• How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

• How do you plan to implement your business plan’s goals?
• When will you review and refine your business plan goals?
• What process will you use to review your goals?
• What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

• Cover letter stating the reasoning behind developing a business plan
• Non-disclosure statement
• Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Mar. 10, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 17, 2023)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 21, 2022)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , May 12, 2023)

Guide to Creating a Business Plan with Template (Business News Daily, Feb. 21, 2023)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

20 Minute Manager: Creating Business Plans Gather Your Resources, Describe the Opportunity, Get Buy-in (eBook) E

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

Your 2022 Business Plan: Where Massive Success Begins!

I’m bullish on 2022 – in case you hadn’t noticed.

I’m predicting tons of opportunity for ambitious agents…

But to fully capitalize on it, you can’t just “wing it” and hope for the best.

You need a plan.

And that’s what today’s blog is all about. I want you to download our 2022 Business Plan and then return right back to this blog so I can walk you through it. That way, you’ll enter 2022 crystal clear about what you want to achieve, how you’ll achieve it, and how it will impact your life.

If you’re not yet in coaching, consider this your 2022 planning session .

Let’s get started!

Real Estate Business Plan Part A: Setting the Scene

Just want to make sure… you downloaded the plan and have it open, right?

The first section you’re looking at lays the foundation for what you want to achieve.

I strongly encourage you to give this some thought to put meaning behind your goals. Numbers alone aren’t likely to motivate you as much as writing out what more income could mean to your future, your long-term objectives, and your mission and values.

Complete this section to inject meaning and emotion into the goals you’re about to establish.

Part B: Looking Back & Looking Ahead

This is where your 2022 numbers really begin to take shape.

It’s always best to start by establishing what you’ve achieved this year to give yourself a benchmark for what you want to accomplish next year. What percentage of growth are you capable of in 2022? (Here’s my hint: Better to set your goals extremely high and fall just short than to set them too low and achieve them.)

We’ve provided room in this real estate business plan for you to get as granular as you like here, inputting transaction statistics from different lead sources or simply submitting your totals toward the bottom of the page.

Then when you continue to the “Activity and Ratios” portion of Part B, we’ll help you identify the number of conversations needed to achieve your goal. This is what I often call your “daily number.”

Nothing brings more clarity to your goals than knowing that daily number and living it. If I were you, I’d get that number up and visual any place you work or spend a lot of time… in your office, your home office, your car, your bathroom mirror. Make it part of who you are and your reason for existence.

Part B concludes with acknowledging that some people have definite “hot” and “cold” seasons in their business. We’ll help you plan accordingly in the “Predicted Seasonality” section.

Part C: How You’ll Get There

So far, you’ve established your daily number, but you need leads in order to be able to make those calls more productive, right?

So let’s talk lead generation. Part C helps you strategize each individual lead source you plan on using, including your marketing plan, follow-up plan, transactions goal and more.

This is where you want to lean into the data  to determine what worked in 2021, what didn’t, what can be expanded, what should be scaled down or eliminated, etc.

Part D: Operationalizing Your Business

Many people overlook the impact operations can make on your business.

But to put it bluntly, you need more structure.

Operationalizing your business will help you become more effective and free you up for more important, dollar-productive aspects of your role.

If this part doesn’t come easy to you, keep track of where and how you’re spending your time over the course of a week or two. Then take a step back and see where you can be more efficient, what’s eating up too much time, and what can be handed off to others or automated.

Part E: SWOT Analysis

It’s always a good idea to “take inventory” of what you have to offer and what you need to work on.

This SWOT analysis worksheet will help you identify your strengths , weaknesses , opportunities , and any looming threats .

Once you’ve identified them, it’s time to figure out how to capitalize on your strengths and opportunities and how to minimize your weaknesses and threats. Maybe it means delegating tasks that aren’t in your wheelhouse so you have more time to concentrate on your strengths.

Build your answers into your business plan.

Part F: The Quest for Personal Fulfillment

If you’re killing it in business but your life is a wreck, what’s the point?

Part F asks you to rate yourself in the 8 equities of life – wealth, health, family, career, travel, contribution, relationships, and your social life.

Take stock of where you’re at, and then set goals for where you want to be by the end of 2022… and ideally, five or 10 years down the road as well. Then identify what needs to change to achieve those goals.

Why’d we make this part of your real estate business plan? Because you work very hard for what you earn. I want you to live the truly fulfilling life you deserve. Let’s make it happen!

Real Estate Business Plan Addendum: Expenses & Financial Management for Wealth Building

We’ve included worksheets to help you better manage your money, allocate your income, anticipate your personal and business expenses and more.

These will help you maintain a budget, manage your debts, and make smart decisions to build the wealth you deserve.

Real Estate Business Planning Session Over: Here’s to Massive Success in 2022!

Working your way through the business plan is the first step to massive success in 2022.

The next step is committing to your plan and identifying how you’ll stick to it … even when the going gets tough.

To achieve your lofty goals, I strongly encourage you to find an accountability partner , whether it’s one of our coaches, a broker or manager, a colleague, a trusted friend… someone.

If you have any questions, leave them in the comments below!

I can’t wait to see what you create in 2022! Let’s make it your best year ever !

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Business Property Inspection Business Plan

CorbelArch Real Estate Inspectors will provide thorough, unbiased, detailed, real estate and building inspections.

Home Real Estate Inspection Business Plan

Inspection Connection is a new residential home inspection service for real estate agents, buyers, sellers, and home owners.

Real Estate Website Business Plan

Amerihall is a start-up Internet-based virtual office real estate brokerage.

Residential Remodeling Business Plan

Anywhere Remodeling is a full-service remodeling contractor.

Start-Up Real Estate Business Plan

Golden Valley Real Estate will provide real estate services in the newly established Golden Valley Retirement Community, located to the Northwest of scenic Tucson, Arizona.

Real Estate Business Plan

DreamHome Realty is a full-service real estate agency that provides personalized and professional services to home buyers, sellers, and renters. Our experienced agents are dedicated to understanding the unique needs and goals of each client, guiding them through the entire process with exceptional customer service and support.

Fix-n-Flip Business Plan

Fix-and-Flip Pros offers quality, remodeled residential properties to homebuyers. By revitalizing underperforming properties, we provide move-in-ready homes that combine modern comfort with unique, existing architectural features.

The housing market is more competitive than ever. And buying a house is turning into a complicated and frustrating process. There’s opportunities to provide better traditional real estate services, or disrupt the market altogether with a real estate startup.

Whatever your real estate business idea is, you’ll need a business plan to make it a reality. To make it easy, start by downloading one of our Real Estate Sample Plans to help guide your own planning process.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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• Real Estate ›

Commercial Real Estate

Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

• Rate change of commercial building CPI South Korea 2022-2023, by type

Rate of change in commercial real estate consumer price index (CPI) in South Korea from 2nd quarter 2022 to 2nd quarter 2023, by type

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Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

South Korea

Q2 2022 to Q2 2023

4th quarter 2021 used as base point

* Collective buildings refer to buildings in which several structurally divided parts of the building can be used independently, with the possibility of each part being the object of ownership. This can refer to buildings in which both commercial and residential units reside or that have multiple commercial units with multiple different owners.

Other statistics on the topic

Residential Real Estate

• Mean purchase price of housing in Seoul South Korea 2023, by housing type
• Office rental prices South Korea Q2 2023, by province
• Monthly rent of small shops South Korea Q1 2023, by province
• Number of commercial buildings South Korea 2005-2022

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You only have access to basic statistics. This statistic is not included in your account.

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Statistics on " Office real estate in South Korea "

• Number of commercial buildings in South Korea 2022, by province
• Number of commercial buildings in Seoul, South Korea 2010-2022
• Office vacancy rate South Korea Q2 2023, by province
• Number of corporation-owned apartment buildings in South Korea 2005-2022
• Share of housing in Seoul South Korea 2021, by type
• Share of homes Busan South Korea 2021, by type
• Share of homes Daegu South Korea 2021, by type
• Share of homes Incheon South Korea 2021, by type
• Monthly rent of large-sized stores South Korea Q1 2023, by province
• Monthly rent of multi-owned commercial buildings South Korea Q1 2023, by province
• Seoul prime office average rent South Korea Q4 2022
• Office rental prices Gangnam South Korea Q2 2023, by region
• Seoul prime office vacancy rate South Korea Q4 2022
• Office vacancy rate in Seoul South Korea Q1 2021-Q2 2023
• Officetel sales price index South Korea 2022-2023
• ROI on real estate South Korea Q2 2023, by building type
• Number of commercial building transactions South Korea 2020-2022
• Property tax paid by households South Korea 2018-2022
• Change rate of property tax paid by households South Korea 2018-2022, by region

Other statistics that may interest you Office real estate in South Korea

Commercial buildings

• Premium Statistic Number of commercial buildings South Korea 2005-2022
• Premium Statistic Number of commercial buildings in South Korea 2022, by province
• Premium Statistic Number of commercial buildings in Seoul, South Korea 2010-2022
• Premium Statistic Office vacancy rate South Korea Q2 2023, by province
• Premium Statistic Number of corporation-owned apartment buildings in South Korea 2005-2022

Non-residential housing

• Premium Statistic Share of housing in Seoul South Korea 2021, by type
• Premium Statistic Share of homes Busan South Korea 2021, by type
• Premium Statistic Share of homes Daegu South Korea 2021, by type
• Premium Statistic Share of homes Incheon South Korea 2021, by type

Rental prices

• Premium Statistic Office rental prices South Korea Q2 2023, by province
• Premium Statistic Monthly rent of large-sized stores South Korea Q1 2023, by province
• Premium Statistic Monthly rent of small shops South Korea Q1 2023, by province
• Premium Statistic Monthly rent of multi-owned commercial buildings South Korea Q1 2023, by province

Offices in Seoul

• Premium Statistic Mean purchase price of housing in Seoul South Korea 2023, by housing type
• Premium Statistic Seoul prime office average rent South Korea Q4 2022
• Premium Statistic Office rental prices Gangnam South Korea Q2 2023, by region
• Premium Statistic Seoul prime office vacancy rate South Korea Q4 2022
• Premium Statistic Office vacancy rate in Seoul South Korea Q1 2021-Q2 2023
• Premium Statistic Rate change of commercial building CPI South Korea 2022-2023, by type
• Premium Statistic Officetel sales price index South Korea 2022-2023
• Premium Statistic ROI on real estate South Korea Q2 2023, by building type
• Premium Statistic Number of commercial building transactions South Korea 2020-2022
• Premium Statistic Property tax paid by households South Korea 2018-2022
• Premium Statistic Change rate of property tax paid by households South Korea 2018-2022, by region

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