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Crafting an Artist Business Plan: A Step-by-Step Guide for 2024

Jan 24, 2024

Every artist dreams of turning their passion into a successful career, but navigating the business side of the art world can be daunting. Creating a comprehensive artist business plan is the key to transforming your passion into a thriving and sustainable art business .

This step-by-step guide for 2024 will walk you through the process of crafting an effective business plan that will help you achieve your artistic dreams and financial goals. Plus, get instant access to our free guide for creating art that sells so you can grow your business.

This article shows you how to create a business plan for your artist business, including these highlights:

Essentials to include in your artist business plan, such as your artistic vision and goals, your target audience (or ideal collector), and your unique selling proposition (artistic voice)

How to research and analyze the art market to help you price your artwork effectively, and how to manage the financial aspects of your artist business

Marketing and promotion strategies for artists and the value of building an effective team to help you achieve the goals of your artist business plan

The Essentials of an Artist Business Plan

how to make a business plan for artists

An artist writing a business plan in a creative workspace. Photo by Surface on Unsplash

An effective artist business plan is more than just a document outlining your goals and strategies—it’s the foundation of your art business and a roadmap to success. It helps you gain a better understanding of your artist business, identify your target audience (or ideal collector), and establish your unique selling proposition (or artistic voice). A well-crafted art business plan is essential for attracting clients, securing financing, and expanding your art career.

Your artist business plan should include:

Your artistic vision and goals

A description of your target audience or ideal collector

Your unique selling proposition (USP)

Information about trends in the art marketplace and your competitors

A detailed description of your products and services

A marketing plan

A comprehensive financial plan

Key roles to build your artist business team

A business plan is essential for the success of your venture because it's your guide to achieving your artistic and financial goals.

Define Your Artistic Vision and Goals

The first step in creating a business plan is to define your artistic vision and overall objectives. Understanding your artistic vision and goals equips you to steer your art business toward success. Your business plan will serve as the guiding principle for all the decisions you’ll make moving forward.

Your vision statement should outline what you want to be known for, the venues where you’d like to showcase your art, and potential collaborators essential for a successful creative art business. By asking yourself why you chose this path and what you hope to achieve, you can stay on course even during tough times.

Along with a clear vision, detail your goals. Break down larger goals into smaller, more manageable steps to make the process less overwhelming and more achievable. When formulating your artist business plan, consider the resources you have at your disposal, such as your skills, connections within the art industry, and the funding required to bring your vision to life.

Identify Your Target Audience

Understanding your target audience (or ideal collector) will enable you to customize your marketing strategies and establish a connection with potential customers. To help you identify your ideal collector, ask questions like, “What age group or income level could possibly access your art pieces?” or “Which kind of buyers understand your work?” In your business plan, include demographics, geographic location, and psychographic attributes of the collector in the description of your target market.

Assess Your Unique Selling Proposition

Your unique selling proposition (USP) is a statement that outlines the distinguishing features of your art, including your style, visual appeal, and the benefits of your products and services. The USP can help you stand out from other artists and showcase the distinct qualities of your offerings. Include a well-crafted USP in your art business plan to highlight the uniqueness that will help you leave your mark in the art world.

Market Research and Analysis

how to make a business plan for artists

An artist looking at industry trends and analyzing the art market. Photo by UX Indonesia on Unsplash

Researching and analyzing the art marketplace are fundamental for understanding the art industry, formulating a competitive strategy, making informed decisions, and adjusting your business strategies as needed.

A SWOT analysis evaluates s trengths, w eaknesses, o pportunities, and t hreats so you can develop effective strategies to grow your artist business. This comprehensive evaluation helps you identify opportunities and threats in the market, assess your own strengths and weaknesses, and develop strategies to address those opportunities and threats by capitalizing on your strengths.

Consistently revisiting your SWOT analysis allows you to monitor progress, identify potential improvement areas, and make strategic adjustments as required.

Analyze Industry Trends

Examining industry trends is crucial for staying relevant and adjusting your business strategies accordingly. You can stay informed about industry trends by following or subscribing to art publications, participating in art events, and networking with other art professionals.

Maintaining an awareness of trends and openness to innovative approaches ensures your art business sustains its competitive edge in a swiftly evolving market.

Evaluate Competitors

The knowledge you gain from in-depth market research helps you identify direct and indirect competitors in the art world and evaluate their strengths and weaknesses. Understanding your competitors is essential for identifying your own strengths and weaknesses and creating a competitive advantage.

In your business plan, provide an overview of your competitors and insight into their strengths and weaknesses. This enhances your market positioning and fosters a unique advantage to help your art business flourish.

Product and Service Offerings

how to make a business plan for artists

An artist diversifying their portfolio with different art pieces. Photo by Antonio Francisco on Unsplash

Diversifying your artist portfolio, offering various products and services, and developing pricing strategies are essential for sustaining profitability and communicating the value of your art business to potential investors and collectors. Your business plan should include a detailed outline of these aspects of your business.

Offering a diverse range of art products and services enables you to accommodate a wider audience, increase your revenue streams, and secure the success and sustainability of your art business. Consider showcasing your artwork in physical galleries, online sales, artist associations, or a combination of these options.

Pricing Strategies

When it comes to pricing, consistency is key. Your strategy should be to increase your artwork's prices and value gradually over time. There are two primary pricing models to consider—one for the established market and another for creating your own market niche.

In the established art market, a common approach is to assign a set price per square inch, with canvas pieces typically starting at $2-$3 per square inch. Works on paper may be priced 20-50% lower to reflect market standards. These figures represent starting prices for emerging artists within gallery spaces. When dealing with dealers, designers, or wholesalers, you must present your retail prices upfront and negotiate from there, ensuring transparency and maintaining value.

Alternatively, crafting your own art market affords greater flexibility. Here, you can opt for lower pricing to sell more pieces rapidly, relying on volume. However, if you aim to position your work at a higher price point, you may sell less frequently but can offer prints as a more accessible option to your audience. You might set prices based on size, the effort involved, or the uniqueness of each piece. Starting at $1 per square inch could be viable, particularly as it allows you to retain most of the earnings, unlike gallery sales, where commissions are involved.

Regardless of the market you choose to engage with, it's crucial to justify your prices and understand their rationale. Consistency in pricing not only helps in building trust with your collectors but also aligns with supply and demand dynamics, considering the financial climate of your target market. Your artist business plan should include a detailed outline of your diverse offerings and a thorough pricing strategy that reflects these considerations, setting the stage for a thriving artistic enterprise.

Marketing and Promotion Strategies

how to make a business plan for artists

An artist building an online presence with social media platforms. Photo by Josh Withers on Unsplash

Your business plan must detail your marketing and promotion strategies, which are critical for reaching your ideal collectors and enhancing sales. A well-planned marketing strategy helps you effectively communicate your unique selling proposition to potential customers and establish a connection with them. Use diverse marketing channels, including:

Social media

Email marketing

Content marketing

Building an online presence, networking with art professionals, and participating in art fairs and galleries are essential to a successful art marketing plan. Employing these strategies effectively displays your work, builds connections with potential buyers, and expands your artist brand.

Build an Online Presence

A strong online presence lets you showcase your work, connect with potential buyers, and grow your brand. Creating an artist website featuring a portfolio of your work and a compelling artist statement can help you attract collectors and establish credibility. Design your artist website with care and attention to detail to ensure success in the competitive art world.

Furthermore, leveraging social media platforms such as Instagram, as well as online marketplaces like Etsy, can help you monetize your work and reach a broader audience.

Network and Collaborate

Networking and collaboration are vital for building relationships, gaining exposure, and learning from others in the art industry. Here are some ways to connect with fellow artists and industry professionals:

Attend art events

Join professional organizations

Engage in online forums

Utilize social media

These activities can help you build valuable connections and expand your network. By fostering these relationships, you can gain valuable insights, identify potential collaborators, and stay informed about art industry trends and opportunities.

Participate in Art Fairs and Galleries

Art fairs and galleries offer excellent opportunities for artists to gain exposure, sell their work, and establish credibility in the art world. By participating in art fairs and showcasing your work in galleries, you can reach a wider audience and attract potential buyers.

Researching and connecting with local, national, and international art fairs and galleries can help you identify the best venues for showcasing your work and growing your art business.

Financial Planning and Management

how to make a business plan for artists

An artist creating a budget and financial projections. Photo by Kelly Sikkema on Unsplash

Financial planning and management are critical for ensuring the success and sustainability of your art business. Formulating a budget, generating financial projections, and overseeing your financial performance empower you to make informed decisions and proficiently manage your finances. Including a well-structured financial plan in your business plan will also help you attract potential investors and secure financing to grow your art business.

Managing your finances involves tracking your income and expenses, establishing financial goals, and adjusting your expenditures accordingly. Regular reviews of your financial statements and necessary strategy adjustments guarantee your art business sustains its financial health and viability.

Create a Budget

Creating a budget is essential for managing your funds, allocating resources, and planning for growth. It helps you set financial objectives, monitor your income and expenses, and adjust your spending accordingly.

To effectively track and adjust your budget, review it regularly and identify potential areas for cost reduction. For example, can you find a more affordable source for your paints or canvases? Are you wasting art supplies, and can you adjust your techniques to maximize what you have for greater profitability?

A well-managed budget enables you to make better decisions and achieve your financial goals without spending money carelessly.

Establish Financial Projections

Financial projections are estimates of future income and expenses that help you make informed decisions about your business. By gathering data, constructing a budget, establishing a timeline, and predicting future income and expenses, you can create a roadmap for your art business’s financial future. For example, what art pieces do you plan to create over the next few months, what will the supplies cost, and at what price do you plan to sell each piece?

These projections will enable you to plan for growth, manage risks, and ensure the achievement of your short-term and long-term goals for the success of your business.

Monitor Financial Performance

Monitoring financial performance is essential for identifying areas for improvement and adjusting strategies accordingly. To gain a comprehensive understanding of your art business's financial health, review your:

Regularly updating your financials and comparing them to your projections will help you evaluate your progress and make informed decisions.

Building an Effective Team

how to make a business plan for artists

An artist recruiting and retaining talent for their team. Photo by Brooke Cagle on Unsplash

All artists need support and encouragement, and a robust team can become the cornerstone of your business, facilitating the achievement of your artistic and financial goals. A team lets you focus on your core competencies (the things you’re best at) and ensure tasks are completed efficiently. Furthermore, a strong team can provide valuable guidance, assistance, and expertise to help you make informed decisions and drive your business forward.

Identify Key Roles

how to make a business plan for artists

A person holding a pen and writing on a notepad, with the words artist business plan written on the top of the page. Original photo by Kenny Eliason on Unsplash

Identifying key roles in your art business is crucial for delegating tasks and focusing on your core competencies. Roles to consider in an artist business plan include:

The manager

The accountant

The marketing team

As a hard-working artist, delegating tasks to a team of skilled professionals allows you to concentrate on your strengths—like creating art that changes the world—and ensures that your art business runs smoothly and efficiently.

These roles may not require full-time personnel, but knowing who you can trust to help with various aspects of your art business frees you to focus on the work you enjoy.

Frequently Asked Questions

how to make a business plan for artists

An artist in an art studio creating a business plan for a successful art career. Photo by Surface on Unsplash

How do I write a business plan for an artist?

To write a business plan for artists, begin by defining a vision statement and setting realistic goals. Define your target customers or ideal collectors, research your competitors, and detail your unique sales proposition—the qualities that make your artist business stand out. Be sure to include marketing strategies, financial plans and projections, and descriptions of your products and services in your business plan.

How can I identify my target audience or ideal collectors?

To identify your target audience or ideal collectors, consider demographics, geographic location, and psychographic attributes of potential buyers, such as age group, income level, and preferences. Doing so will help pinpoint who will most likely be interested in your art and help you connect with potential buyers.

What should be included in my online portfolio?

Your online portfolio should feature a selection of your best work, a professional artist statement, and biographical information to paint a clear picture of your artistic vision. Include testimonials from past customers to add credibility to your work.

How can I effectively price my art?

A consistent pricing strategy is the key to building trust with your collectors and aligning with the financial climate of your target market. When pricing pieces for the established art market, the most common method is to set a price per square inch. To craft your own art market, opt for lower pricing to sell more volume. You might set prices based on size, the effort involved, or the uniqueness of each piece.

A Business Plan for Artists to Change the World

Creating a comprehensive artist business plan is the key to transforming your passion into a thriving and sustainable business. By defining your artistic vision, identifying your ideal collectors, researching the art market, and developing marketing and financial strategies, you can set your art business on the path to success. Building an effective team can provide valuable support and guidance along the way. With dedication, hard work, and a well-crafted business plan, the world of art is yours to conquer.

Download our free guide on How to Create Authentic Art that Sells to learn what’s trending and help you ensure more art sales while staying true to your own artistic voice.

how to make a business plan for artists

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Artist Business Plan Template

Written by Dave Lavinsky

artist business plan template

Artist Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their artist businesses and art galleries . We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an artist business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your artist business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an artist business or grow your existing artist company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your artist business to improve your chances of success. Your artist business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Artist Businesses

With regards to funding, the main sources of funding for an artist business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for artist companies.

Finish Your Business Plan Today!

How to write a business plan for an artist business.

If you want to start an artist business or expand your current one, you need a business plan in the proper business plan format . The guide below details the necessary information for how to write each essential component of your artist business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of artist business you are running and the status. For example, are you a startup, do you have an artist business that you would like to grow, or are you operating a chain of artist businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the artist industry.
  • Discuss the type of artist business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of artist business you are operating.

For example, you might specialize in one of the following types of artist businesses:

  • Antiques: This type of artist business may include the restoration, curation, and auction of antique furniture and other items.
  • Art Consultant: This type of artist business involves helping clients find and select art pieces for their own collections.
  • Tattoo Artist: Tattoos are a popular way for artists to earn money by tattooing permanent ink art onto their customers.
  • Photography: Photographers may specialize in certain categories like wedding photography or nature photography.
  • Graphic design: This type of business encompasses all kinds of design from creating logos and marketing materials for businesses to creating websites and designing products.
  • Art teacher: This type of artist business involves art instruction and can include anything from teaching an elementary school art class to a recreational painting class, or an online art course.

In addition to explaining the type of artist business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of clients served, the number of art pieces sold, reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the artist industry.

While this may seem unnecessary, it serves multiple purposes. First, researching the artist industry educates you. It helps you understand the market in which you are operating. Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends. The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your artist business plan:

  • How big is the artist industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your artist business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your artist business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of artist business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other art businesses. Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This may include other sources of art pieces, auctions, or resellers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of artist business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for your customers to engage with your product or service?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a artist business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of artist company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you sell paintings or sculptures, consult on various art pieces, instruct a painting class, etc?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your artist company. Document where your company is situated and mention how the site will impact your success. For example, is your artist business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your artist marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your artist business, including answering calls, meeting with clients, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your artist business to a new city.  

Management Team

To demonstrate your artist business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing artist businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an artist business or successfully running a small curation business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with 5 clients per day, and will you charge by the hour for art consultation services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your artist business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a artist business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a sample of your artist portfolio.  

Writing a business plan for your artist business is a worthwhile endeavor. If you follow the sample template above, by the time you are done, you will have an expert artist business plan; download it to PDF to show banks and investors. You will understand the artist industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful artist business.  

Artist Business Plan Template FAQs

What is the easiest way to complete my artist business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your artist business plan.

How Do You Start an Artist Business?

Starting an artist business is easy with these 14 steps:

  • Choose the Name for Your Artist Business
  • Create Your Artist Business Plan
  • Choose the Legal Structure for Your Artist Business
  • Secure Startup Funding for Your Artist Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Artist Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Artist Business
  • Buy or Lease the Right Artist Business Equipment
  • Develop Your Artist Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Artist Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Artist business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business planning advisors can create your business plan for you.

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How to Wrtie an Artist business plan + Free Template

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Are you an artist—oil painter, singer, makeup artist, or writer ready to turn your passion into a profitable business?

If yes, and about to start your own art business; wait a moment!

You will need to think about resources and funding for navigating the ins and outs of an artistic journey.

Also, you need to specify if there’s a significant market for your business to be successful, what potential customers expect from you, and who are your competitors.

However, having a solid business plan is an essential tool to answer all these questions, and this artist business plan will surely help you!

It will guide you through all the important aspects of an effective artist business plan. It not only fuels your creativity but also paves the way for a sustainable and prosperous artistic venture.

But before diving right into the plan; let’s find some interesting facts about the creative art industry.

sample business plan

Free Business Plan Template

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  • Fill in the blanks – Outline
  • Financial Tables

Creative Art Industry Outlook 2024

  • The United States has been firmly holding its position as the leading global art market for the past few years, generating roughly 45% of the global sales value.
  • The revenue of performing arts companies in the U.S. will amount to roughly $19,6 billion by 2024, while for independent artists, it will amount to approximately $23,1 billion .
  • There are 71,828 people employed in the US musical groups and artists industry till 2023.
  • The number of people increased 0.4% on average over the five years between 2018 and 2023.
  • Zippia estimates that artists are 70% more likely to work at private companies as compared to public sectors.

Now, without further ado; let’s delve into the key components you need to include in your creative business plan.

Key Components of an Art Business Plan (w/ examples)

  • Executive Summary
  • Business Overview
  • Market Analysis
  • Product and Services
  • Sales and Marketing Strategies
  • Operations Plan
  • Management Team
  • Financial Plan

1. Executive Summary

An executive summary is the initial chapter intended to provide a quick overview of your entire artist business plan. It highlights the primary facts of your business, from art business ideas to financial projections.

Keep your summary concise and clear, use simple language, and avoid jargon as it quickly engages readers.

You can start by introducing the idea behind starting an art business and explaining what it does. For example, is it a startup, do you like to grow your business, or are you operating a chain of artist businesses?

Next, share a brief overview of how your art studio will be different from the rest. Provide a summary of each of the subsequent sections of your plan, such as:

  • Describe the artist industry and the target market in brief.
  • Represent the products or services you wish to offer.
  • Give a snapshot of your marketing strategy.
  • Name all the key members of your management team.
  • Provide a summary of your financial projections.

After that, end your summary with a clear call to action, inviting potential investors or readers to the next meeting if they are curious about your business.

Generally, this section is written after the entire business plan is ready as you go through and draft all the important sections of your business plan.

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how to make a business plan for artists

2. Business Overview

The business overview section provides detailed information about your art business, including ownership, legal structure, office location, business history, and other business-related facts.

Initially, you can draft all the foundational facts like:

  • The name of your art business and the concept behind it, for example: do you need a makeup artist business plan, music artist business plan, or painter business plan, and what is the actual idea behind your artist business?
  • The legal structure of your art business whether it is a S-Corp, LLC, sole proprietorship, or some other.
  • Location of your art gallery and the reason why you selected that place.

After that, describe the owners of your business and mention their roles in running it. Emphasize the percentage of shares owned, and how each owner helps in the business. For example,

Business overview example for artist business

You can add a memorable, clear mission statement that sums up the objectives and core principles of your art studio. Also, include an outline of the business’s history and how it came to be in its current position.

If you want to, include some personality and interesting details, especially if you have any achievements or recognitions till now for your creative art.

Convey your aspirations and your clear vision. Highlight future business goals and if you have any plans of opening an art studio or hosting an art gallery opening.

3. Market Analysis

Next, dive into the art world as this chapter provides a clear understanding of the art industry, along with the target audience, competitors, and growth opportunities.

So, take some time to go further and identify your target market and define your ideal target customer. It will guide your artistic choices and marketing strategies.

Know more about your customers and which type of services they prefer: customized painting, greetings, invitation cards, poetries, songs, or anything else.

After that, give an overview of the art industry. It unveils necessary information about the market size and growth potential of the art market in which your business will run. :

Market Analysis Example for Art Business

Also, conduct detailed market research to identify direct and indirect competitors. Evaluate their strengths and weaknesses.

You can perform a SWOT analysis to find internal strengths & weaknesses of your artist business and external opportunities & threats in the market.

Based on that, outline unique selling points and competitive edge. Accentuate how your art is different from the rest of the arts, and explain how you can offer qualitative services.

Try to analyze emerging market trends in the industry, such as changes in customer preferences and explain how your art business will cope with all those trends.

You can describe any regulations or licensing requirements that affect your art business, such as safety codes, contracts, taxes, or something else.

Here is an example you can refer to draft regulations for your art business:

Operating within the art industry entails adhering to several regulations. 

These encompass [specific regulations, e.g., “safety codes for installation arts, contracts ensuring the rights and responsibilities of both artists and clients and taxation structures specific to art sales”]. 

Our studio is committed to upholding all necessary licenses and continuously stays updated on regulatory changes to ensure full compliance.

4. Product and Services

The product and services section of an art studio business plan should describe the specific services and products you will provide. It should be detailed, informative, and customer-focused.

Start this section by introducing the artist first, along with the art form they will be using, for example, paintings, sculpture, photography, sketches, customized services, greeting cards, or something else.

Describe the artist’s distinct aesthetic and style and explain how it distinguishes them from other professionals in the field.

You can also include the specific items the artist produces, such as their original works, sell paintings or their limited edition prints, or any pieces they have been commissioned to create.

Try to describe each product’s advantages and characteristics as well as how they appeal to the target market. Also, emphasize the importance of quality by including all the details about the raw material you will use.

Here, don’t forget to explain how your business will ensure that all services and products are delivered with the highest standards of efficacy.

5. Sales and Marketing Strategies

A successful sales and marketing plan involves a list of strategies you will use to attract and retain your potential customers.

Here are some key elements to include while writing your sales & marketing strategy:

Unique selling proposition (USP)

Clearly state the artist’s unique selling point, which should cover their taste, aesthetic, and the advantages of their products and services. Something needs to be said in a way that appeals to your intended audience.

Pricing strategy

Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, or packages for your products & services to attract new customers.

Marketing strategy

Draw out a marketing plan that can spread the word about your work and put yourself out there. You can include a mix of online and offline marketing channels.

Consider social media platforms, email marketing, content marketing, brochures, print marketing, and events.

You can take reference from the below example written using Upmetrics AI Assistant :

Sales strategies

Mention your sales strategy as an approach to turn potential buyers into clients by providing limited edition prints, discounts, and referral scheme discounts.

Customer retention

Describe how your art business will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

6. Operations Plan

Next, you can craft a behind-the-scenes look into your artistic process and procedures.

This operations plan section paints a vivid picture of your creative endeavors, from your art studio setup to the tools and techniques you utilize.

First, you can explain how you go about creating your art, what tools and materials you require, and how long it takes to finish each piece.

If you collaborate with assistants or any other professional artist, provide details about their tasks and operational processes.

You can also describe your inventory management strategy, including your shipping, tracking, and storage methods. Mention how you’ll maintain track of your artwork and ensure that it’s transported and stored correctly.

inventory management strategy

7. Management Team

The management team section provides a brief overview of the individuals responsible for driving the art business and highlights that your business has the most suitable team.

You can introduce your team members including the artist, the artist manager, the booking agent, the publicist, the accountant, and the lawyer.

Even if you’re an unaccompanied artist, showcase the key individuals who support your creative journey.

Try to provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

You can also represent the organizational structure of the management team, including reporting lines and how decisions will be made. Here is an illustration of an organization chart using Upmetrics:

organization chart example of art business

If you have a board of advisors/mentors who have contributed to your business growth, mention them along with their roles and experience.

Don’t forget to explain your compensation plan for the leadership team and staff, including salaries, bonuses, and other benefits.

8. Financial Plan

A well-structured and in-depth financial forecast is the most important section for potential investors, as it offers a clear insight into any capital or investment requirements, startup costs, projected revenues, and profits.

So, develop a precise summary of your financial projections for the initial years of operation. Highlight all the crucial facts investors require for informed, strategic decision-making.

For a successful artist business plan, you should include the following financial statements:

  • Sales forecast
  • Expense budget
  • Profit and loss statement
  • Cash flow statement
  • Projected balance sheet
  • Break-even analysis
  • Business ratios
  • Exit strategy

From the above, you can estimate how much finances you will need to start and operate your art business. Consider funding resources including bank loans, SBA-guaranteed loans, angel investors, or personal savings.

Here’s an example of a projected balance sheet for the next 3-5 years using Upmetrics:

example of a projected balance sheet for art business

9. Appendix

When writing the appendix section, you should include any additional details that support the main content of your business plan.

This may include financial forecasts, market research data, legal documents, and other relevant information.

  • Enclose a table of contents for the appendix section to make it easy for readers to find specific information.
  • Add financial statements such as income statements, balance sheets , and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market analysis reports, such as statistics on the size of the art industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as business licenses, permits, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily locate the information they need.

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Whether you’re a beginner or trying to expand an existing one, Upmetrics is all you need to make a successful pro-business plan that matches your business goals.

Download our artist business plan pdf now and start writing a comprehensive plan in no time!

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Frequently asked questions, how often should the business plan be reviewed and updated.

Review and update your artist business plan at least once a year or more often if there are significant changes in your business. It ensures your plan remains aligned with your artistic direction, market conditions, or goals.

What should be included in an Artist’s Business Plan?

A comprehensive artist business plan should include below key components:

  • Sales and Marketing Plan

What kind of financial information does a business plan include?

In an artist’s business plan, the financial part includes startup costs,  income statement, cash flow statement, balance sheets, and break-even analysis. It offers a clear idea of your financial health, enabling investors to estimate the potential success of your artistic business.

Is it necessary to have business experience to create an artist business plan?

Business experience is beneficial but not mandatory to create an artist’s business plan. Many artists successfully draft business plans with a passion for their art and a willingness to learn.

Can the template help in planning for long-term career growth?

Yes, a well-written business plan template can undoubtedly help you in planning for long-term career growth. Include your artistic goals, market strategies, and financial predictions, as the template can be a strategic tool for envisioning and working towards sustained success throughout your journey.

About the Author

how to make a business plan for artists

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to Start a Profitable Art Business [11 Steps]

Nick

By Nick Cotter Updated Feb 05, 2024

art business image

Business Steps:

1. perform market analysis., 2. draft a art business plan., 3. develop a art brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for art., 6. open a business bank account and secure funding as needed., 7. set pricing for art services., 8. acquire art equipment and supplies., 9. obtain business insurance for art, if required., 10. begin marketing your art services., 11. expand your art business..

Starting an art business requires a thorough understanding of the market to identify potential customers, competitors, and trends. A well-conducted market analysis can provide invaluable insights that will help in tailoring your business strategy to meet the demands of the art industry. Here are some steps to guide you through the process:

  • Research your target audience: Understand who is likely to purchase your art, including their demographics, interests, and buying habits.
  • Analyze your competition: Look at other art businesses, noting what they offer, their pricing, and how they market themselves.
  • Identify market trends: Stay up-to-date with the latest trends in the art world, such as popular styles, emerging artists, and shifts in consumer preferences.
  • Evaluate pricing strategies: Consider how art is priced in the market and how you can competitively position your artwork.
  • Assess market size and potential growth: Estimate the size of the market for your art and the potential for growth in the niche you are targeting.
  • Explore sales channels: Investigate various platforms and venues where art is sold, such as online marketplaces, galleries, art fairs, and social media.

art business image

Are Art businesses profitable?

Yes, art businesses can be profitable depending on the type of business, the demand for the artwork, and the overall business model and strategy. Profitability depends on factors such as the cost of labor, materials, and overhead expenses, as well as the marketing and sales strategies used to promote the artwork.

Creating a well-structured art business plan is essential for setting clear goals and mapping out the path to success. It serves as a comprehensive guide for your artistic venture, detailing the roadmap from concept to market. Here's a concise guide to help you draft an effective art business plan:

  • Define your art business mission and vision, outlining what you aim to achieve and why it matters.
  • Identify your target market, including demographics, preferences, and purchasing behavior.
  • Analyze the competition to understand their strengths and weaknesses and find your unique selling proposition (USP).
  • Detail your art portfolio, including styles, mediums, and themes that you will offer.
  • Outline your marketing and sales strategies, how you plan to promote your art, and the channels you will use to reach your audience.
  • Develop a financial plan, including startup costs, pricing strategy, sales forecast, and break-even analysis.
  • Set clear objectives and milestones to measure your progress and adjust your strategies accordingly.
  • Discuss the operational plan, including the production process, suppliers, studio space, and equipment needs.

How does a Art business make money?

An art business typically makes money by selling the artwork, either through exhibitions, art galleries, online stores, or directly to customers. Depending on the type of art business, it may also make money through commissions, classes, workshops, private tutoring, or licensing their artwork for use on other products.

Developing an art brand is crucial for distinguishing yourself in a crowded marketplace and connecting with your target audience. It's about creating a unique image and consistent message that resonates with your customers. Here are some key points to consider when building your art brand:

  • Identify your unique selling proposition (USP) that sets your art apart from others. This could be your technique, subject matter, or personal story.
  • Create a memorable brand name and logo that reflects your art style and personality, ensuring it's recognizable across all platforms.
  • Establish a consistent visual and verbal brand message across your website, social media profiles, business cards, and packaging.
  • Understand your target audience and tailor your branding to speak directly to their preferences, interests, and needs.
  • Use a consistent color palette and typography in your branding materials that align with the emotions and aesthetics of your art.
  • Regularly share your creative process, inspirations, and the stories behind your artwork to build a personal connection with your audience.
  • Protect your brand's integrity by trademarking your brand name and logo, ensuring your intellectual property is legally safeguarded.

How to come up with a name for your Art business?

Coming up with a name for your Art business can be a daunting task. It is important to consider a name that reflects the style of art you are creating, as well as something that is memorable, unique and descriptive. Brainstorming with friends and family can be a great way to generate ideas. Additionally, using online tools, such as a thesaurus or a name generator, can help you to find the perfect name for your Art business.

image of ZenBusiness logo

Once you've crafted your business plan and decided on the structure of your art business, the next crucial step is to formalize your business registration. This will legitimize your business, protect your personal assets, and help you to operate within the legal framework. Here’s how to get started:

  • Choose a business name: Select a unique and meaningful business name that complies with your state's naming rules.
  • Determine the legal structure: Decide whether your art business will be a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure has different legal and tax implications.
  • Register with the state: File the necessary paperwork with your state's Secretary of State office or business agency. This typically involves submitting your business name, structure, and other details.
  • Obtain an Employer Identification Number (EIN): If needed, apply for an EIN from the IRS for tax purposes, especially if you plan to hire employees.
  • Register for state and local taxes: Depending on your location and business structure, you may need to register for state taxes, sales taxes, and obtain any necessary permits or licenses.
  • Understand your responsibilities: Stay informed about ongoing compliance requirements, such as annual reports and renewals, to keep your business in good standing.

Resources to help get you started:

Explore crucial resources designed specifically for art entrepreneurs, featuring industry insights, operational strategies, and growth advice:

  • Art Business News: A publication offering updates on market trends, artist profiles, and business strategies for art entrepreneurs. https://artbusinessnews.com/
  • The Art Newspaper: Provides comprehensive news, reviews, and analysis on the art world, useful for keeping up with global market trends. https://www.theartnewspaper.com/
  • Artsy: Besides showcasing art, Artsy offers articles and resources on the business side of art, including tips on marketing and online sales. https://www.artsy.net/
  • Art Market Monitor: Features analyses of market trends and forecasts, beneficial for strategic planning. https://www.artmarketmonitor.com/
  • Creative Boom: Focuses on the creative side but includes valuable resources for entrepreneurs on marketing, business development, and more. https://www.creativeboom.com/
  • The Abundant Artist: Offers courses, coaching, and content aimed at helping artists earn from their work and grow their businesses. https://theabundantartist.com/

Before you can officially start your art business, it's crucial to ensure you have all the necessary licenses and permits. This step is key to operating legally and avoiding any potential fines or business disruptions. Here's a guide to help you navigate the process:

  • Research local regulations: Check with your city or county government to understand the specific licenses and permits required for an art business in your area.
  • Business License: Apply for a general business license, which is the primary permit that allows you to operate a business in your city or county.
  • Sales Tax Permit: If you plan to sell your artwork, you may need a sales tax permit to collect sales tax from customers.
  • Home Occupation Permit: If you're operating your business from home, this permit ensures that your business activities comply with local zoning laws.
  • Professional Licenses: Depending on the scope of your art services, you might need specific professional licenses (e.g., if you offer art classes).
  • Special Event Permits: If you attend art shows or fairs, you might need temporary permits for each event.
  • EIN Registration: Although not a permit, obtaining an Employer Identification Number (EIN) from the IRS is essential if you plan to hire employees.

What licenses and permits are needed to run a art business?

The specific licenses and permits required to run an art business will vary based on the location and type of business. Generally, businesses are required to have a business license, sales tax permit, and any other permits or licenses required by the state. Depending on the type of art business and services offered, artists may need additional licensing, such as special permits to sell their work in public spaces or to hang artwork in museums. Additionally, some local municipalities may require additional permits for businesses operating within their city limits.

Once you've laid the groundwork for your art business, it's crucial to establish a solid financial foundation. Opening a business bank account separates your personal and business finances, providing clarity and professionalism. Securing funding, if needed, can help you cover startup costs and keep your business running smoothly. Here are some key steps to consider:

  • Shop around for a business bank account that suits your needs. Consider fees, services, and convenience, and look for accounts tailored to small businesses.
  • Gather required documents such as your business license, EIN (Employer Identification Number), and personal identification to open your account.
  • Explore different funding options like small business loans, grants, crowdfunding, or angel investors, depending on the scale and needs of your art business.
  • Prepare a compelling business plan to present to potential lenders or investors, showcasing the potential profitability and growth trajectory of your art business.
  • Consider a business credit card to manage expenses and possibly earn rewards on purchases.
  • Keep track of all financial transactions and set aside money for taxes to avoid surprises at the end of the fiscal year.

Setting the right price for your art services is crucial as it affects how customers perceive the value of your work and determines your business's profitability. As you embark on this step, consider the cost of materials, time, your skill level, and market rates to establish fair and competitive prices. Below are key points to guide you in this process:

  • Cost of Materials: Calculate the total cost of materials used to produce each piece and ensure this is covered in your pricing.
  • Time Investment: Consider the amount of time spent on each piece and set a reasonable hourly wage for yourself. Multiply this by the hours worked to get a labor cost to include in your pricing.
  • Experience and Expertise: Factor in your level of experience and expertise. As you gain recognition and your skills improve, you can justify higher prices.
  • Market Analysis: Research what others in the market are charging for similar services. This will help you determine a competitive yet fair price point.
  • Profit Margin: Decide on a profit margin that allows for sustainable business growth while remaining attractive to customers.
  • Flexibility: Be prepared to adjust prices as you receive feedback and as the market evolves. Flexibility is key to staying competitive and profitable.

What does it cost to start a Art business?

Initiating a art business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $10500 for launching such a artbusiness. Please note, not all of these costs may be necessary to start up your art business.

Starting an art business requires not just talent and vision, but also the right tools and materials to bring your creations to life. Acquiring quality art equipment and supplies is essential to ensure you can produce work that meets your standards and satisfies your clients. Below are some key points to consider when equipping your art studio:

  • Identify Your Medium: Purchase supplies specific to your primary art medium, whether it's oil paints, acrylics, watercolors, charcoal, or digital art software.
  • Quality Over Quantity: Invest in high-quality core items that will last longer and provide a better finish, rather than stocking up on cheaper, lower-grade supplies.
  • Research Suppliers: Compare prices and reviews of different suppliers to find the best deals on art materials without compromising on quality.
  • Essential Tools: Ensure you have all the necessary tools for your art form, such as brushes, canvases, easels, palettes, or graphic tablets.
  • Bulk Purchases: Consider buying non-perishable items in bulk to save money in the long run, especially if you use them frequently.
  • Eco-Friendly Options: Explore sustainable and eco-friendly art supplies to appeal to environmentally conscious consumers.
  • Inventory Management: Keep an inventory of your supplies to track usage and know when to reorder before you run out.

List of Software, Tools and Supplies Needed to Start a Art Business:

  • Design Software: Adobe Photoshop, Adobe Illustrator, CorelDraw, Gimp
  • Printing Tools: Printer, Ink, Paper
  • Marketing Tools: Website, Social Media, Email Newsletter
  • Business Tools: Accounting Software, Project Management Software
  • Supplies: Art Supplies, Canvas, Brushes, Paint

Securing business insurance is a critical step in protecting your art business from potential risks and liabilities. Whether you're a gallery owner, an independent artist, or running an online art shop, the right insurance can safeguard your investment and provide peace of mind. Here's how to go about obtaining the appropriate coverage:

  • Research different types of insurance policies, such as general liability, professional liability, property insurance, and product liability, to determine which ones are pertinent to your art business.
  • Consult with insurance agents or brokers who specialize in art or small business insurance to get tailored advice and competitive quotes.
  • Evaluate the value of your art inventory, supplies, and equipment to ensure your coverage limits reflect the true value of your assets.
  • Consider additional coverages like business interruption insurance or insurance for goods in transit if you frequently ship artwork or attend art fairs.
  • Read policy details carefully, including deductibles and exclusions, to fully understand the scope of protection offered.
  • Keep your insurance documents accessible and review your policy annually to adjust coverage as your art business grows and changes.

Once you've honed your art skills and prepared a portfolio, it's time to attract clients who will appreciate and pay for your services. Marketing is a critical step in turning your passion into a profitable venture. Here are some strategies to help you begin marketing your art services:

  • Develop an Online Presence: Create a professional website and utilize social media platforms to showcase your work and connect with potential clients.
  • Join Art Communities: Participate in online forums, local art associations, and attend networking events to meet other artists and art lovers.
  • Offer Promotions: Attract initial customers with introductory offers, discounts, or bundled packages.
  • Collaborate with Other Businesses: Partner with local businesses, cafes, or galleries to display your work and reach new audiences.
  • Get Testimonials: Encourage satisfied clients to provide testimonials that you can use in your marketing materials to build credibility.
  • Utilize Online Marketplaces: Sell your art on platforms like Etsy, Fine Art America, or Saatchi Art to gain exposure and sales.
  • Attend Art Fairs and Exhibitions: Showcase your art in person to build relationships with collectors and enthusiasts.

Reaching step 11 in expanding your art business is a pivotal moment that opens up numerous opportunities for growth and increased visibility. As you prepare to take your art business to the next level, consider various strategies that can help you reach a wider audience, increase your sales, and build a sustainable business model. Here are some essential tips to guide you in the process:

  • Diversify Your Product Line: Offer a range of products such as prints, originals, commissions, and merchandise to cater to different customer preferences and price points.
  • Collaborate with Other Artists: Partner with fellow artists or brands to create unique collaborative works, expanding your network and audience.
  • Utilize Online Platforms: Take advantage of online marketplaces, social media, and your own website to showcase and sell your art globally.
  • Attend Art Fairs and Exhibitions: Participate in art events to gain exposure, network with industry professionals, and sell your work directly to art enthusiasts.
  • Explore Licensing Opportunities: License your artwork for use on products, which can provide a steady income stream and introduce your work to new audiences.
  • Invest in Marketing: Develop a marketing strategy to promote your brand, including SEO, content marketing, and paid advertising.
  • Seek Feedback and Adapt: Regularly gather customer feedback and be open to evolving your business strategies based on market trends and consumer preferences.

RENEE PHILLIPS - MENTOR FOR ARTISTS

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How to Create Your Art Business Plan

By Renee Phillips 5 Comments

It’s Easier Than You May Think!

candle flame from canva.com

Helping an artist create an art business plan is one of the most rewarding things to do as an art career mentor. I feel as though I am giving them a magic wand to ensure their career success. The idea of how to create your art business plan may seem intimidating at first. That’s why I wrote this article to show you how the process can be approached step-by-step.

First, view yourself as the CEO of your own artistic enterprise. When you create your art business plan you’ll experience a sense of gratification, knowing you’re on your way to attaining your fullest potential. You’ll gain financial and personal power.

Creating your Art Business Plan is an exercise that takes only a few hours to assemble and it will supply years of stability and security, unlike Dali’s limp clocks.

Here a just a few of the many personal and professional rewards you will gain from having an Art Business Plan

1. You will truly understand your authenticity and unique artistic vision

2. You will become clear about your greatest strengths and capabilities

3. You will have a plan with priorities to achieve freedom and prosperity

4. You will have control over your future rather than leaving it to chance

5. You will build a road map to avoid getting lost and distracted

6. You will automatically develop more self-confidence

7. You will minimize the sting of rejection

8. You’ll be able to work smarter, not harder

Here Are the Four Components

Create a list of things to do. Photo credit: Glenn Carstens Peters from Unsplash

Your Art Business Plan consists of your creative, business and financial activities. The business plan consists of four parts: business statement; production plan; financial plan; and marketing plan.

The Business Statement This describes your business goals. It includes what you plan to sell and any additional sources of income such as private teaching and merchandising.

The Production Plan This is about how you plan to produce the art, how long it will take, plus required facilities, equipment, art supplies and hired help. Add office equipment, supplies and business services, such as legal and accounting fees.

The Financial Plan This important component encompasses the amount of money you expect to earn and the amount needed to begin or expand your business. As a rule, your operating expenses should be less than twenty percent of your income. That should be your ideal goal.

The Marketing Plan This part describes your market, your customers and your competition. It explains the unique features of your art or art service and benefits to the buyer. It includes where you plan to advertise, what marketing materials you will generate to reach your prospective buyers, and investments you will make to expand your markets.

You Can Do It!

Your Art Business Plan

Now that you have an overview of why you need your art business plan and what it is comprised of, you can start the process.

Also read How I Helped An Artist Create A Prosperity Plan

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About Renee Phillips

Renée Phillips is a mentor and advocate for artists helping them achieve their fullest potential. She provides career advice, writing services, and promotion for artists from beginners to advanced. She organizes online exhibitions open to all artists as Director/Curator of Manhattan Arts International www.ManhattanArts.com and Founder of The Healing Power of ART & ARTISTS www.healing-power-of-art.org. As an arts' advocate she has served on the advisory boards of several non-profit arts organizations. She lives in New York, NY.

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05/18 at 1:15 pm

Hi! Do you have an ebook that outlines the steps in creating a business plan?

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05/24 at 10:32 am

Megan, Thank you for your question. No, I haven’t written a book on that subject exclusively. However, my ebook “Achieve Your Art Career Dreams & Goals” covers a wealth of information. I also recommend articles I’ve written: Helpful Art Business Facts For Every Professional Artist and How to Create An Art Patron Plan

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11/07 at 9:03 am

Great tips Renee! Plans are affected by our personal needs and artists need to ask themselves; Do I paint because I need a hobby, am I depending upon it to earn a living or is about self expression and the money becomes the icing on the cake? For me it is the later😉

11/07 at 4:50 pm

Lisa, that’s true. Most artists, not all, who visit this site are looking for ways to earn money to either augment their main source of income or attain their goal of becoming full-time artists. They’re looking for the full course dinner. 🙂

[…] With this in mind, it is essential to prepare an art business plan as early as possible in your career and revise it as often as necessary. It will provide a solid foundation and direction, as well as build self-confidence. For step-by-step guidelines, read How to Create Your Art Business Plan. […]

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You’ll want to see her Right Brain Business Plan home study course .*

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Here’s a simple 4 page example plan that will help you get started.

Example Business Plan for Artists (pdf)

Example Business Plan for Artists (Word doc)

The first thing I ask every artist when we start working together is if they have a business plan. Most of the time the answer is no. Why do you need a business plan, you ask? Great question.

You will become focused. As you start planning, that shotgun approach to marketing that most artists take will start to thin itself out and you will learn how to put a system in place. Also, establishing your unique selling proposition is really important. Sure, you’re a painter, but what makes you stand out from all of those other painters out there? There’s a lot more to being an independent artist than just creating your art.

You’ll know where you stand. Your strengths and weaknesses will become apparent to you as you start to create a business plan. What aspects of your art do you excel at? What do you tend to put off because you don’t know how to finish ? Once you know where you stand, you’ll know what your weaknesses are, and this is really important. Most artists have no idea that they’re not good at accounting, or they don’t want to admit it so they run around in circles. A business plan will help you eliminate this.

You’ll know how to get where you want to be. Once you write down a business plan, it’s easy to refer back to it often to get re-focused on your goals. Carefully analyzing what you really want out of your art business is a good way to stop doing what is getting in your way.

You’ll know what other artists are doing. Do you want a competitive advantage? Are you afraid of really pushing your business because you don’t know what will make you different and make people want to purchase your art?

Does 4 pages feel like too much?

Get started with our beginner’s one-page business plan and work your way up.

This post has been updated since its 2009 original publish date.

*affiliate link

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November 20, 2009 at 11:46 AM

This is fantastic! Many thanks!

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November 21, 2009 at 9:45 AM

You’re welcome!

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November 22, 2009 at 5:32 AM

This is a really great resource that I’ll have to share with my readers. It’s always wonderful to find other people putting in the hard work and dedication that goes into doing what you do. .-= Damien Franco´s last blog ..Photographer’s Intro to Twitter =-.

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May 19, 2010 at 3:26 PM

This is great. Thank you for doing this. It’s really something I’ve always known I needed to do. I will definitely do it now.

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April 27, 2011 at 8:21 AM

Do you have a business plan for dummies and beginners? This is kind of advanced. I have nothing but 5 good paintings right now.

This is my first time coming to this website. I was very confused by the business plan. Who is “I”? As in, “I help artists dispel the starving artist myth”? It took me 15 mins to finally understand who “I” is, and who Cory and John Smith is.

January 7, 2016 at 12:24 PM

I agree, this business plan is completely confusing and way too advanced and overwhelming. I really want to like it, but after reading it a few times, I’m still lost.

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October 27, 2011 at 11:10 PM

Creating a business plan was one of the smartest things I ever did. I wrote down all the ideas that had been spinning around in my head but had never been inserted into my business as a whole. Just the process of writing everything down becomes a way to clear your head and see the way forward. It’s great to see an honest, physical example of a business plan – thanks Cory!

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March 11, 2012 at 4:25 PM

Wow!  I’m so glad I stumbled onto this!  Just what I needed!

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June 4, 2012 at 6:16 AM

Thanks for posting the examples.  I didn’t realize that I already had lists covering most of the sections.  This really helped me put everything together in one place.  Now as I get new ideas, I have one document that I can go to.  I can quickly jot it down and properly categorize the idea right away knowing that I will have it on hand for when I have time to review the bigger picture over time.  Thanks again!

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June 4, 2012 at 8:01 AM

 @figmentations Glad it helped!

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January 13, 2013 at 2:57 PM

Thanks Cory. A Breath of Fresh Air!!! For the first time at last…with drudgery behind me, I can now pursue my business plan in JOY!!! In full celebration of all right brainers…here’s to your unlimited success:-)

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February 23, 2013 at 11:43 AM

Hi Cory & Jennifer, I totally agree with having a business plan, writing down all the ideas & growth you have in mind for your business.

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July 1, 2013 at 5:20 AM

thanks for everything. i like this site so much…

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August 19, 2013 at 7:55 AM

Thank you this was very helpful 🙂

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December 17, 2013 at 8:32 PM

Thank you for sharing this information, it can be difficult finding business resources for the artist/entrepreneur.

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December 20, 2013 at 12:43 PM

Just need help starting a creative business. CB

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September 25, 2015 at 3:07 PM

hello jennifar, i a cross this because am a starting artist. gama arts in Rwanda but i realy want a bussiness plan because i know success business needs a plan. thank you.

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February 26, 2016 at 4:12 PM

I’m looking forward to doing the seminar on how to sell your artwork online. I am not computer literate, so this is going to require some intensive learning on my part. I am retired and can finally dedicate my time to doing the thing that I love the most, painting watercolor illustrations. I know nothing about blogging, or setting up my own web site. I hope this is the kind of information I can access from your seminar.

Thank you for showing me my first step toward creating a business out of my artwork…

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May 16, 2016 at 4:35 PM

Thanks Cory and Jennifer, for sharing this information, it’s always good to know more about how I can do more on my art business.

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November 25, 2017 at 3:06 PM

It helps me a lot to have specific, measurable goals. I’m just starting to turn art into a business for myself, so I’m trying out a few different things to see what works for me, but concrete numbers and plans and dates really help.

I’ve put together a list of business books for artists: http://jacquelineboss.com/2017/11/25/10-art-business-books-learn-how-to-sell-your-art/

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January 22, 2018 at 12:01 PM

I had no idea how to get this started. This is super super helpful! Thank you!

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how to make a business plan for artists

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Get Going → Events & Entertainment

A step-by-step guide to developing a music business plan

June 17, 2021

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Why you need a music business plan

Where to start, the main components of a music business plan, the importance of multiple income streams, subscribe to greenlight by thimble..

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Making a living in the music business is the ultimate dream of every serious musician. But out of the countless individuals with a passion for music, only a select few will make a profitable business out of it. That doesn’t mean reaching your goals is impossible. If you want to earn reliable income from your music career, you need to treat it like any other business. That means making a detailed blueprint that will take you from passionate hobbyist to successful professional. This step-by-step guide to developing a music business plan will set you on the right path.

Whether your goal is to have a career as a professional musician, recording artist, producer, or music teacher, documenting the path you’ll take with a music business plan will be helpful to your cause. Your business plan outlines your goals, identifies the practical methods you’ll take to achieve them, and lists the resources you have and will need.

Not only will a concrete business plan keep you on course, it will also demonstrate your credibility in the eyes of others. Potential clients and business partners will see you as a professional and not another starving artist. If you ever need to take out a business loan or raise money for investors, a business plan is a must-have.

Crafting your music business plan isn’t something you can do in one sitting. You’ll need more than an afternoon to get this right. Take your time, bite off piece-by-piece, and chew your thoughts over thoroughly.

Our first piece of advice is as old as time:  know thyself.

You need some clarity of purpose before you can craft a useful music business plan. Ask yourself:

  • Who is my audience?
  • What is my ultimate goal?
  • Why do I want to do this?

Having this understanding will make it easier for you to explain your vision to others and convey your enthusiasm. It will also establish the framework for your music business. This step is crucial if you’ll need people to buy in to help you reach your goals.

The content of your music business plan will vary depending upon whether you’re aiming to start a music school, be a producer, or work as an artist. But the fundamental components are the same either way. Here’s what you’ll need:

  • Mission Statement
  • Executive Summary
  • Audience Analysis
  • SWOT Analysis
  • Marketing Plan
  • Financial Considerations

Let’s look at each of these in turn.

Mission Statement:

This can be as short as a few sentences, as long as it adequately describes who you are as an artist or a musical entrepreneur and what you’re trying to accomplish. While this might sound simple, think things through a bit before you try to draft your statement. Everything that follows here will hinge upon it.

Executive Summary:

The executive summary is a one-page synopsis of your plan. It should include an introduction as well as a description of your endeavors. Details about the funding you already have and what you’ll need in addition to a brief accounting of your plans for putting all of it into play are important too.

Most experts recommend saving the drafting of this part for last. It’s essentially a digest of all the other parts of your plan. Doing it last allows you to draw upon the information you’ve drafted for all of the other steps.

Audience Analysis: 

Here’s where you’ll demonstrate your understanding of your target audience. If you’re already performing, teaching, or producing on the side, think about what traits the people who follow you have in common.

If you’re just getting started, find someone doing what you want to do whose style and circumstances are similar to yours, and analyze their target market. Create a demographic sketch of your target audience based on gender, age, location, musical tastes and favorite venues.

Strengths, Weaknesses, Opportunities & Threats:

Think about the qualities that make you unique. List everything that comes to mind, from technical mastery and creative spark to teaching older demographics and networking. Your skills might not seem extraordinary on an individual level, but combine all your best qualities and you’ll find there isn’t anyone quite like you on the market.

Don’t forget about your weaknesses. Identity these not as qualities to promote, but as areas to work on in the future. Being aware of your shortcomings will also help guide your decision on potential business partners in the future. Let your inner critic loose, but realize that this is an exercise in personal growth, not tearing yourself down.

Had enough reflecting? Let’s take a look at the marketplace. Think about potential gaps in the industry you can exploit. Perhaps your competitors are overlooking a key value and you see a way to provide it both efficiently and effectively. These are your opportunities.

Threats could include technological shifts, cultural changes, the emergence of new artists, competition, and new trends. The music world moves fast, and today’s hot act can end up as yesterday’s news before your can say “more cowbell!” Brainstorm any roadblocks you picture yourself facing over the next few years and strategies you can use to overcome them.

Marketing plan:

Your marketing plan will detail how you’ll spread the word about yourself. Consider how much money you can reasonably invest into marketing and work out how you’ll spend it to reach as many of the right people as possible. Think about how you’ll grow your online presence—including social media, a press kit, and publicity materials such as a logo and photography.

Get a full account of your current cash flow situation. List how much capital you currently have and estimate how much it’ll take to get your operation up and running. When in doubt, overestimate. Studio time, engineering talent, transportation, legal fee, copyrights and trademarks are all important considerations when projecting your budget.

Measuring your progress:

At what intervals will you go over the financials to see how you’re advancing? What are the milestones by which you’ll mark your achievements?

You’ll also need a method for measuring your impact on the market in terms of the reputation you build. Social media outlets provide analytical tools to help you track these metrics. They can also help you pinpoint the demographics of your audience.

Establishing your key performance indicators (KPIs) can help you set the standards by which you will gauge your success. Sharing this information with others makes you accountable because they can look at your projections and see how much progress you’ve made toward achieving them.

Summarizing your music business plan

As we mentioned above, once you have all of these areas covered, you can then condense the information each section contains to create your executive summary. After all, how will you know what to put in it until you’ve examined all of these other areas first?

Success in the music industry takes a lot of work and a little luck, but you can stack the deck in your favor by building multiple income streams. That way, if one area slows down, you’ll have another one in play to keep you rolling until the next opportunity presents itself. Revisit your strengths and opportunities and start brainstorming ideas. If you get stuck, here’s a quick list to get you started:

Give music lessons. Chances are if you’ve got the chops to play paid gigs, you’ve got enough skills to pass on to some novice students. Giving music lessons can be a great way to add some extra recurring income.

Start a YouTube channel. With over 2 billion active users, YouTube might just be your biggest source of untapped attention and potential. 1 The platform offers users a chance to learn or be entertained, and as a musician you’re well-positioned to offer both. You could upload instructional videos or footage of yourself performing. You’ll get to keep a portion of any ad revenue your videos make. And if the right person sees your content, it could open the doors to even greater opportunities.

Explore the marketing world. If composition is your thing, you might be overlooking a potentially huge money-maker—marketing and advertising. Brands are in constant need of good video content to market their products, and those videos need music to truly capture attention. If you’ve got a knack for putting together atmospheric instrumentals, creating music for ads could seriously help stabilize your income.

Open your own studio. If you have the capital to invest and live in an area underserved by recording studios, you might want to consider opening your own. While you’re not using it for your own projects, you can rent it out to other local musicians and producers. If there’s enough demand, you could cover the costs of equipment and rent and even have a little profit left over.

Explore session work. Sure, your band is your baby, but if you’ve got time on your hands and musical versatility to boot, why not offer your services as a session musician? Session work is an effective way to boost your income, make new connections and get your name out there as a legit professional. If an artist is truly enamoured with your work, they could invite you to join them on tour.

Another important consideration in your music business plan is protecting your livelihood from the consequences of unintentional accidents. General liability insurance is key to helping you stay focused on your business. Carrying a policy also demonstrates to potential clients that you are a serious professional — whether you’re a musician, DJ , or another kind of entrepreneur in the entertainment industry.

  • Hootsuite. 25 YouTube Statistics that May Surprise You: 2021 Edition .

Written on April 19, 2021 | Last updated: June 17, 2021

Our editorial content is intended for informational purposes only and is not written by a licensed insurance agent. Terms and conditions for rate and coverage may vary by class of business and state.

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Business Plan Template for Artists

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
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Are you an artist looking to turn your passion into a profitable business? Creating a business plan is the first step towards building a successful career in the arts. With ClickUp's Business Plan Template for Artists, you can outline your goals, strategies, and financial projections in a structured and organized way.

This template will help you:

  • Define your artistic vision and mission statement
  • Identify your target audience and niche
  • Develop a marketing and promotional strategy to reach your audience
  • Set financial goals and create a budget for your artistic projects

Don't let the business side of your art hold you back. Use ClickUp's Business Plan Template for Artists to take your artistic career to new heights!

Business Plan Template for Artists Benefits

Creating a business plan as an artist may not be the most glamorous task, but it's an essential step towards building a thriving artistic career. With ClickUp's Business Plan Template for Artists, you can enjoy the following benefits:

  • Clarify your artistic vision and define your long-term goals
  • Develop a strategic roadmap to guide your artistic journey
  • Identify your target audience and create effective marketing strategies
  • Outline your financial projections and budget to ensure financial stability
  • Secure funding and partnerships by presenting a professional and comprehensive business plan

Main Elements of Artists Business Plan Template

ClickUp's Business Plan Template for Artists provides a comprehensive solution to help artists and creative entrepreneurs succeed in their artistic pursuits. Here are the main elements of this template:

  • Custom Statuses: Track the progress of each section of your business plan using statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add specific details and categorize different aspects of your business plan.
  • Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to visualize and organize your business plan in a way that suits your needs.
  • Collaboration Tools: Leverage ClickUp's collaboration features, including document sharing, commenting, and task assignment, to collaborate with team members or seek feedback from mentors or advisors.
  • Goal Tracking: Utilize ClickUp's Goals feature to set and track milestones and objectives, ensuring that your business plan aligns with your long-term artistic goals.

How To Use Business Plan Template for Artists

If you're an artist looking to create a comprehensive business plan, our Business Plan Template for Artists in ClickUp can help guide you through the process. Follow these six steps to get started:

1. Define your artistic vision and goals

Before diving into the details of your business plan, take some time to reflect on your artistic vision and the goals you want to achieve. What kind of art do you create? What impact do you want to make? What are your long-term aspirations? Clearly defining your vision and goals will help shape the rest of your business plan.

Use the Docs feature in ClickUp to brainstorm and outline your artistic vision and goals.

2. Identify your target audience

To effectively market your art, you need to understand who your target audience is. Consider factors such as demographics, interests, and purchasing behaviors. Knowing your audience will help you tailor your marketing efforts and connect with the right people.

Create custom fields in ClickUp to track key information about your target audience, such as age range, location, and preferences.

3. Research the market and competition

It's important to have a solid understanding of the art market and the competition you'll be facing. Research other artists in your niche, analyze their work, and identify what sets you apart. Additionally, study market trends, pricing strategies, and potential opportunities for growth.

Use the Board view in ClickUp to create cards for each competitor and track their strengths, weaknesses, and strategies.

4. Develop your marketing and sales strategies

Your business plan should outline how you plan to market and sell your artwork. Consider which channels and platforms are most effective for reaching your target audience. Determine your pricing strategy, marketing budget, and promotional activities. Also, think about how you'll handle sales, whether through online platforms, galleries, or exhibitions.

Create tasks in ClickUp to map out your marketing and sales strategies, assign responsibilities, and set deadlines.

5. Establish financial projections and budget

In this step, you'll need to create a financial forecast for your art business. Estimate your revenue streams, including sales, commissions, and potential partnerships. Calculate your expenses, such as art supplies, marketing costs, and studio rent. Set realistic financial goals and establish a budget to ensure your business remains profitable.

Use the Table view in ClickUp to create a financial spreadsheet, track income and expenses, and monitor your financial projections.

6. Review, revise, and implement

Once you've completed your business plan, take the time to review and revise it regularly. Your business plan should be a living document that adapts to changes in the market and your artistic career. Regularly assess its effectiveness and make adjustments as necessary. Then, start implementing your plan and take action towards achieving your artistic and business goals.

Set recurring tasks in ClickUp to review and revise your business plan on a regular basis, and assign tasks to yourself or team members to implement the strategies outlined in the plan.

Get Started with ClickUp’s Business Plan Template for Artists

Artists and creative entrepreneurs can use the Business Plan Template for Artists in ClickUp to create a comprehensive roadmap for their artistic pursuits.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

  • Use the Topics View to brainstorm and organize different sections of your business plan
  • The Status View will help you track the progress of each section, with statuses such as Complete, In Progress, Needs Revision, and To Do
  • The Timeline View will provide a visual representation of your business plan's timeline and milestones
  • Use the Business Plan View to create a comprehensive document that includes your goals, strategies, financial projections, and more
  • The Getting Started Guide View will provide step-by-step instructions on how to use the template effectively
  • Customize the template by adding custom fields like Reference, Approved, and Section to track additional information
  • Update statuses and custom fields as you work through your business plan to keep everyone informed of progress
  • Monitor and analyze your business plan to ensure you're on track to achieve your artistic goals.
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Fine Art & Crafts Business Plans

Did you know each of these plans was created in LivePlan? Learn More

Art Supply Business Plans

  • Art Supply Store and Gallery Business Plan
  • Stained Glass Gallery Business Plan

Crafts Business Plans

  • Custom Pottery Business Plan
  • Custom Quilt Artist Business Plan
  • Decorative Pottery Business Plan
  • Pottery Studio Business Plan
  • Scrapbooking Store Business Plan

Design Business Plans

  • Bicycle Art Business Plan
  • Drapery Fabricator Business Plan
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  • Graphic Design Business Plan

Fine Art Business Plans

  • Art Film Theater Business Plan
  • Art Packaging Installation Business Plan
  • Art Sales Custom Framing Business Plan
  • Art School Gallery Business Plan
  • Art School Museum Business Plan
  • Custom Jewelry Business Plan
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Gifts Business Plans

  • Gift Basket Business Plan
  • Gifts and Collectibles Retail Shop Business Plan
  • Home Accessories and Gifts Business Plan
  • Specialty Gifts Business Plan

Home Decor Business Plans

  • Home Interior Design Business Plan
  • Interior Design Business Plan

Music Business Plans

  • Music Recording Distribution Business Plan
  • Music Recording Producer Business Plan
  • Music Theater Business Plan
  • Musical Instrument Store Business Plan
  • Nonprofit Recording Co-op Business Plan
  • Theatrical Music Producers Business Plan

Photography Business Plans

  • Commercial Photography Business Plan
  • Pet Photography Business Plan
  • Photography Studio Business Plan

Everyone dreams of turning their hobby into a business. Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass supply, or other arts and craft supplies related business, and start writing a business plan to make your dream a reality.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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how to make a business plan for artists

How to make a Business Plan for Artists

by Chris | Apr 21, 2015 | Business Tools | 8 comments

We train artists in a funny way. We spend hours and hours honing the craft, the tiny details that start a student on the path to being a master. But we leave out some of the big practical things that that student will need to function in the world.

Universities, conservatories, acting and art schools create these bubbles. Amazing sheltered places in which we can explore ourselves and perfect our art. And then they hand you a degree and you’re out in the world.

Now go spend all your time and resources doing art! … But also pay your bills, eat some food, plan for retirement, think about starting a family soon (tick tock tick tock), TRAVEL (cause life is short), and live a diverse and full life (because otherwise you’ll have nothing to say in the aforementioned art)…..

…. Um… how?

Ugh… JUST. DO. ART!!!!!!

Not super helpful.

In fact I think some of us get caught up in a loop of treating life like it’s university. Just waiting for a prof to assign you your next piece. Waiting for someone to tell you what to do next…

Just… waiting….

STOP WAITING. START DOING.

What no one is telling students these days is that they’re not just artists. If they want to take a shot at making a living in the arts, what they’re actually doing is starting a business. And starting a business takes a whole skill set that we rarely talk about.

Now, I realize that we’re artists. There’s a reason I didn’t take an MBA, and I’m not saying every artist should graduate with a minor in accounting, business, or marketing. But we have to learn how to live and function in the world as it actually exists.

That fact doesn’t mean that we function like other businesses, but there are things we can learn from the more conventional business world.

It’s key for this crazy variable life, to reach over to the side of the world that figured out how to create thriving stability and adapt it to meet our own set of demands in a really subjective and fluid industry.

IN THE ARTS THERE IS NO SET BUSINESS MODEL.

There are only stories about how other people managed to ‘make it’. These stories are great information. They can be inspiring, and give us ideas but I think it’s very dangerous to try to emulate them exactly.

The reason why it’s so difficult to talk about how to make a career in the arts, is that each path is often so different. Every individual who manages to hammer out a living in their artistic field ends up going on … quite the journey.

When I started out, I just wanted to find a place… somewhere in the arts… anywhere. I wasn’t picky. I didn’t have a specific idea of where I wanted to end up, as long as it was somewhere.

It’s a nice idea, especially for a little mennonite prairie boy. “Anything will be fine… just let me stay… I won’t make much noise…” But it’s not really that effective, and you can end up in places where you don’t really want to be.

It helps to have a plan.

And that’s where the business world can help us. It’s the place where every small business starts. Making a business plan.

Their business plans can get a little complicated, but even a simplified version can really help any artist. It sure helped me.

WHAT IS A BUSINESS PLAN?

A business plan doesn’t take any kind of technical expertise to write. It’s for you the artist; You’re not going to be showing it to potential investors. It’s for you. It’s a way to get your thoughts in order and figure out how to make your path in the artistic world. Then… to make sure that your resources are all going towards that path.

This business plan is all kinds of unofficial. It’s my simplified version of a real-life business plan, with some questions added in for the artistic temperament.

Boiled down, your business plan should answer 5 questions:

  • Who are you and why are you doing this?
  • What are you selling?
  • Who are selling it to?
  • What do you need?
  • How are you going to do it?

No biggie right? Just a few short questions…. (I can tell you right now, there are a few of these that had me stumped for awhile… but even just wrestling with the questions really helped me figure some things out).

HOW TO MAKE YOUR VERY OWN ARTISTIC BUSINESS PLAN!

Part 1: company description (who are you and why are you even doing this).

I feel strongly that an artist’s work is rooted in who they are. So it’s only fitting that every business plan starts with a ‘company’ description. For artists… the company is YOU.

This part is going to feel less official than the rest of the plan, but I think it’s essential. Break down the things that make you, you. This section should answer questions like:

Who am I? Where did I come from? How am I trained? And most importantly why am I doing this?

The last question is the most important part of this section.   I know it seems super elementary school but I don’t know any artist that doesn’t face that question on a regular basis (monthly… weekly… daily… *sigh*). I’ve found it so useful to have an answer that I can come back to. A mantra I can use to remind myself why I started this business in the first place.

PART 2: PRODUCT DESCRIPTION (WHAT ARE YOU SELLING?)

This can sometimes inspire confused looks in artists. Yes… you are selling something. You are selling a product. For the performers among us, that product is again… yourself. But more specifically it’s a certain skill set. For the artists among us that create a product: art, sculpture, written works… it can be easier to conceptualize.

If we don’t know what we’re selling, we will have a hard time selling it.

So take a look at your ‘product’. What makes it … marketable?

Just a few idea. There are obviously so many other things that could make you marketable.

Get specific. And be honest. There are no false points for modesty. You have to know what makes you worth buying.

What kind of actor are you? What kind of writing do you love to do? What materials and textiles do you work with? What voice type/fach are you? Are you funny? Dramatic? Do you look like a leading man? Does your voice move fast? Go high? … Just loud?

It is not your job to be everything to all people. To sing every style perfectly or write in 5 languages. Your role as an artist is to know what you offer and put yourself in positions where you can show that off.

PART 3: MARKET ANALYSIS (WHO’S BUYING??)

In the singing world we’re often told: “You have to go on a hundred auditions in order to book a gig.” So we dutifully go out and do as many auditions as possible… more of a shotgun approach to auditioning.

I’m not saying that’s wrong… but it’s super expensive… and it’s definitely not the most efficient way to use your resources. What if we tried more of a sniper rifle approach…?

It’s a pretty daunting task to look at the world and say… who wants to hire me? Who wants to buy what I’m selling? But that task is made far more possible by your work in part 2.

Once you know what you’re selling, it’s way easier to figure out who wants to buy it.

It’s your job to know the market. Which companies like to hire young singers? Or for the Canadians… which US companies like to hire Canadians? Look at colleagues with similar products to you… where are they working? For performers: what shows are companies doing in the next 3 years? Some of that information is public, and some you might have to dig for…. But lots of people know ahead of time. The more you can know, the better position you can place yourself in.

Targeted marking: That way you can make sure that, if your resources are limited, you’re putting time and money towards the best opportunity to make a sale (or get the gig).

It’s all about controlling what you can control. Are you guaranteed the job? No. But it’s just common sense not to waste time trying to sell to someone who’s just not even in the market…

Also, take the opportunity to look at companies and people   you would love to work for. Places you really admire. Even if it’s not achievable right now, it can be a great motivator to have a certain market in mind. Something to build to.

PART 4: MANAGEMENT TEAM (WHO DO YOU NEED?)

You are the CEO of Artist Incorporated (#bestcompanynameever #probablynot). But you’ll need some other people on your team.

The team that you build around yourself is one of the most important decisions you’ll make. Just keep a few things in mind: It is your team. It should be full of people that support you, and believe in you. Do not worry about having the ‘right’ teacher or the ‘right’ agent. The people on your team should be the right fit for you, in order to keep you happy, healthy, and able to produce. It also may change. That’s okay. The right teacher at the start of your career, may not be the right teacher for later in your career.

PART 5: FINANCIAL PLAN (WHAT DO YOU NEED… AND HOW MUCH DOES IT COST?)

Wait. Stay with me.

We’ve gotten this far without bringing money into the equation, but now we’ve got to talk about what things cost. Keep in mind, Part 5 isn’t about how you’re going to pay for it . Just about laying down the cost of the things you need.

Go through those steps and break down what the monthly/yearly costs of those resources will be.

What is the cost of maintaining/developing your product? Keeping in physical shape? Mental shape? Vocal Shape? Costs of learning new languages and musical/dance styles?

What companies do you want to audition for? How much will it cost to do those trips? (Flight, accommodations, etc…)

Performers: What repertoire needs to be learned for these auditions? Coaching costs?

What resources do you need to keep in contact with your ‘R&D’ team? Costs of lessons? Coachings? How often do you need to meet with these people? Weekly? Monthly? Are they close by or do you need to travel to them?

What are your yearly accounting costs? Costs of management?

How much will it cost to implement this plan, these things that you want to do?

Don’t worry about the how. Be methodical. What is every little cost that it will take?

PART 6: IMPLEMENTATION AND STRATEGY (HOW COULD THIS POSSIBLY ALL HAPPEN?)

This, is where we normally start. With the last step. Trying to figure out the ‘how’ before we’ve asked who, what, where, and why?

But now the demand is not… GO DO ART! It’s so much more specific. You have things you want to do, people you want to do them with, and an idea of what it’s going to cost.

Part 6 is all about reality. Your specific reality. If money isn’t a problem for you, implementing the plan will be pretty easy. For those of you that aren’t funded in some way, you’ll have to make some decisions.

What do you need right now? Is it exposure? Is it more development? Do you need to connect with as many markets as possible, or is it best for you continue to hone your craft with your R&D team?

Are you ready now… but you just don’t have enough money?

The advantage of the building a business plan is that you now have the information to answer those questions. If you don’t have much money you at least know now what you’re savings toward… and you know how much you need to save. If you need more time developing, at least you know where you want to be selling yourself in a year… or 5 years.

The timeline is your own to set. And it’s critical that you go at your own pace, however fast or slow that is. Take all this information, sit down with your team and make a plan.

This week. This month. This year.

need help? here's a workbook to help you through the process.

Why should you make a business plan.

Making a business plan isn’t an empty gesture. There’s a reason that every business does it. It gives you focus. It clarifies who you are, and what you want. On those days when you feel completely lost… it gives you something to refer to…. Something to remind you that all those menial little things you’re doing every day is part of a bigger journey, a longer path.

You will find that people are always willing to offer advice. There are lots of opinions on what you ‘should’ be doing right now, and what will ‘definitely’ lead to a career. But they can’t and don’t know what’s right for you.

No one else is going to figure this out for you.

So think about these questions, and more than that… write something down. Thoughts are different when you write them down. Things that seem clear in your head, can sometimes be really hard to write down. Things that you’re sure you’ll remember are really easy to forget. It’s a great exercise. No one ever needs to see it. It’s just for you.

Now… go do art!!

Want to start getting control of your money? How can I help?

Financial Planner/Opera Singer

Money never came naturally to me. In fact… I was a bit of a disaster. I remember (very clearly) what it feels like to be ‘financially out of control’.

And honestly, I still get stressed about money… that doesn’t stop… the difference is that now I have the tools to deal with that stress.

And those tools are what’s made it possible for me to build a life full of the things I want: art, creativity, travel, family and more.

If you want to start getting control of your money I’d love to help. You can start with  THIS QUIZ , visiting my  GETTING STARTED PAGE  or by checking out my  SERVICES  page.

katie

At last some down to earth but inspirational advice! This read has made me really think about my dreams practically and with confidence 🙂 Thanks from England!

Chris

I’m so glad you found it helpful!

Mena Nunes

Great article! Working on my business plan after some years of unfocussed work.

Thanks from Canada.

youngMarlene

Hi do you know that you can increase your conversion ratio couple of times and earn additional bucks every day. There is incredible landing pages tool. It’s very easy even for noobs, if you are interested simply search in gooogle: pandatsor’s tools

Ken Swerdlow

This was a well thought out article- I am a middle aged man starting a side business as a metal sculpturer. Need to keep IRS off my back with a good business plan as IRS thinks side career artist are only pursuing a hobby and not a real business. Your plan will help lots. Thank you and Merry Christmas from California

That’s exciting Ken. I love metal sculptures… it’s such a cool art form.

Glad the article helped. Let me know if you have any other questions!

… and of course… Merry Christmas from Canada 🙂

Chad

Hey Chris, I’ve just finished reading this for the 3rd time. It’s great. Really good advice, great thoughts and well communicated. 🙂

Thanks man, I’m so glad you found it useful.

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Learn How to Sell Art Online – Art Storefronts Blog

What Is An Artist Marketing Plan And How To Write One That Works For You (Step By Step Guide)

More and more people are opting to start businesses, allowing them a better work/life  balance.

And the world of Art is no exception. 

An Artist Business Plan (ABP) is a document that lays out your plans for success.

Whether you’re starting a new career, launching a side hustle, or expanding an existing one, having a clear set of goals and strategies laid out ahead of time helps ensure that you are making smart decisions along the way.

A good ABP includes three main sections: Mission Statement, Vision & Goals, and Action Plans.

These sections should each include specific information about your art, your audience, your skills, and your desired outcomes.

Let’s look in more detail about what to include in the business plan. (Also see: How to Build a Profitable ART Business )

Mission And Vision 

Your vision statement is a short description of how you see your art business growing over the next five years.

What are some of the things you hope to accomplish?

How much revenue do you hope to generate? Where do you think your career will take you? 

Your vision statement should include both long-term goals and shorter term objectives.

Think about where you’d like to be in ten years – perhaps you’re hoping to have a thriving studio and sell your work online.

Or maybe you just want to make enough money to pay off student loans.

Whatever the case, keep your vision simple and realistic. 

Don’t set impossible expectations for yourself.

Remember that your vision statement needs to be something that you believe in and can live up to.

If you don’t believe in it, why should anyone else?

Step 1 Understanding Your Art 

Artists often struggle with self-doubt. They wonder why they aren’t getting better, whether they’re good enough, whether anyone else likes what they do.

This isn’t just about being confident; it’s about understanding how you work and where you want to go. 

You’ll never know everything there is to know about art, but reading books, talking to people, watching videos, and looking at examples of great art can help you understand yourself and your art.

Step 2 Customers/Target Market  

The second part of our process is to understand what makes your customer tick.

This is where we start digging into the nitty gritty of your customer life and uncovering some interesting facts about your potential clients.

We want to know everything there is to know about your customer.

You can identify your target market once you know what type of art you’d like to create.

You need to understand who those people are, how they behave online, and where they hang out.

The best way to learn about your target market is to look at your existing customers and prospects.

Start by identifying your ideal customer. What does she look like?

Where does she live? How much money does she make?

Next, look at your current customers and prospects.

Who are they? Do they fit your ideal customer profile? Are there any gaps in your knowledge?

Finally, take some time to research your market.

Find out what types of artists are already doing well in your field, and who else is creating similar artwork.

Step 3 Seek Out The Rich

The best place to start is by following the money. What do rich people buy?

How does someone become wealthy? And what makes something expensive?

These questions help you figure out what types of customers you’ll attract.

If you’re looking to make a living selling paintings, you might want to target affluent individuals.

Why? Because those people already have the money to spend.

So why not give them something beautiful to hang on their walls?

Or maybe you’d rather focus on high-end items.

Find out exactly who your potential buyers are and what they’re willing to spend.

Then find a way to bring your artwork to them.

Step 4  Focus On Local

Social media is great for selling art, but it’s unlikely going to sell enough art for you to survive.

You’re going to have to start somewhere, and that somewhere is probably closer to home than you think. 

If you’ve been thinking about starting a blog, now might be a good time to start one.

If you want to post pictures of your artwork online, there are plenty of free photo sharing sites out there like Flickr and Instagram that allow you to upload photos without paying anything.

how to make a business plan for artists

You can then direct them to local areas. 

If you’re looking for a way to market your art, don’t waste too much money initially on advertising.

Instead, spend your money finding ways to connect with people in your area.

There are many different kinds of communities where artists hang out online, including groups on Facebook, forums on Reddit, and blogs on Medium.

These are all excellent places to meet people interested in buying your art.

You may also want to consider joining a photography club.

Most cities have clubs that focus on everything from pet photography to sports photography to wedding photography.

They often offer workshops and seminars, and they’re a great way to learn how to take better portraits.

Some even provide memberships to professional photographers who teach classes, allowing you to practice what you learn under their watchful eyes.

Step 5 Writing Your Plan

The most common mistake entrepreneurs make is failing to write a business plan.

This is one of the most critical pieces of information needed to start a successful business.

If you don’t know what you’re doing, it doesn’t matter how great your product or service is — no one else does either. 

Your business plan lays out the vision, mission, and goals of your business.

You’ll want to include some of the following sections:

Executive Summary

This section presents the key points of your business plan.

Include the name of the business, the location where it will operate, the date it will open, the number of employees required, and the projected annual revenue.

Mission Statement

This statement describes the reason why you’re starting up the business in the first place.

For example, “I will provide unique artwork customized to your needs”

Product/Service Description

In this section, describe the products or services you offer.

Be specific about what you do, how you do it, and what makes you unique.

Market Analysis

Identify your target market. Where is there demand for your goods or services?

What problems are people having today that could benefit from your offering?

Financial Plan

Develop a budget for the next three years. Include projections for sales, expenses, and profit margins.

Marketing Plan

Describe your marketing strategy. Will you use traditional advertising methods such as newspaper ads, billboards, radio spots, etc.? Or will you focus on social media and online marketing?

(Check out: Creating an Art Marketing Plan for 2018 and Beyond )

Conclusion 

An Artist marketing plan can help you get started on the road to success.

It’s important to understand that an artist marketing plan isn’t just a list of tasks.

Rather, it’s a roadmap that helps you map out your entire journey.

The more detailed your plan is, the easier it will be to follow through.

With a positive mindset and plenty of hard work your Art selling business has the potential to grow and thrive.

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Business Plans for Artists

Art Review

Would you like to know more about how to sell art? Read our article What Is the Best Way to Sell Art?

Creative business plans for artists: what is a business plan for an artist

Art of business: why create a business plan, reasons to create a business plan for artists.

  • Who are my three biggest competitors?
  • What products do my competitors offer?
  • What makes my competitors' products unique?
  • What are the strengths of my competitors?
  • What strategies can I get from my competitors?
  • What are the ways my competitors use to sell the product?
  • What risks do my competitors pose to me?

Business ideas art: how to write a business plan for an artist

how to make a business plan for artists

Complex finance issues: artist management business plan

  • Resources : What do I need?
  • Finance : How much do I need?
  • What have I already had? 
  • What do I need? 
  • I have : a computer, internet connection, a desk and a chair, occasionally rented space, etc. 
  • I need : Photoshop, better ideas for the competition, a copy of Protools software, and your own space either in your home or close to it; rehearsal/painting/carving space, etc. 
  • What can I work without?
  • Can I find a sponsor?
  • Can I use crowdfunding?
  • Can I get a scholarship or grant?
  • Is it reasonable to use my own funds?

Artist business: makeup artist business plan

  • What does my audience buy?
  • Who are my potential clients?
  • What do my clients need?
  • What is in demand? 

Business plan for an art gallery: be part of a large community

What does it take to get interested in a gallery.

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AT&T Says Service Is Restored After Widespread Cellular Outage

White House officials said the incident was under investigation, but it did not appear to be a cyberattack. Verizon and T-Mobile said their networks were operating normally.

The AT&T logo.

By Jenny Gross and David McCabe

Jenny Gross reported from London and David McCabe reported from Washington.

AT&T said on Thursday that it had fully restored service to its wireless network after a widespread outage temporarily cut off connections for users across the United States for many hours, the cause of which was still under investigation.

The outage, which affected people in cities including Atlanta, Los Angeles and New York, was first reported around 3:30 a.m. Eastern time, according to Downdetector.com , which tracks user reports of telecommunication and internet disruptions. At its peak, the site listed around 70,000 reports of disrupted service for the wireless carrier.

Multiple government agencies said they were looking into the incident, although the Biden administration told reporters that AT&T said there was no reason to think it was a cyberattack.

AT&T did not disclose the scope of the outage, nor the reason for it. When the outage first began on Thursday morning, the company listed the cause as “maintenance activity.”

Jim Greer, an AT&T spokesman, apologized in a statement confirming service was restored and said the company was “taking steps to ensure our customers do not experience this again in the future.”

The outage underscored the importance of connectivity to daily life as individuals and businesses were cut off from communications and the ability to use mobile apps. AT&T advised consumers they could make calls over Wi-Fi and sought to respond to angry customers online. Many phones showed an “SOS” symbol on their screen, signaling they could only make emergency calls, while local governments offered alternate ways to reach 911.

Reports of outages on Downdetector began to fall midmorning, and at one point AT&T’s website showed that outages were limited to users in California , though users in other states were still reporting issues. Cricket, which is owned by AT&T, also reported that its users were experiencing wireless service interruptions and said it was working to restore service.

Reports also surfaced early Thursday that FirstNet, the network AT&T maintains for emergency services personnel, had experienced outages, but AT&T said around 10:30 a.m. that the network was fully operational.

Verizon experienced 3,000 reports of outages at one point on Thursday and T-Mobile about half that. Both companies said in statements that their networks were operating normally.

“Some customers experienced issues this morning when calling or texting with customers served by another carrier,” Verizon said. “We are continuing to monitor the situation.”

In an email, T-Mobile said that it did not experience an outage. “Downdetector is likely reflecting challenges our customers were having attempting to connect to users on other networks.”

Officials in Washington said they were working to understand the cause of the outage. A spokesman for the Federal Communications Commission said its inquiry was being handled by its Public Safety and Homeland Security Bureau, which was in touch with AT&T as well as other providers.

John Kirby, a National Security Council spokesman, said on a call with reporters on Thursday that the Biden administration was told “that AT&T has no reason to think this was a cybersecurity incident,” although he added that they would not be certain until an investigation had been completed.

Mr. Kirby said that, in addition to the F.C.C., the Department of Homeland Security and the F.B.I. were collaborating with technology companies to investigate the outage.

The F.B.I. said in a statement it was in touch with AT&T and would respond accordingly if any malicious activity was found.

Throughout the day, cities urged residents to find alternate ways of reaching emergency or municipal services, like landlines or phones connected to Wi-Fi. The City of Upper Arlington, Ohio , said the fire department might not be notified of fire alarms because of the outage. It urged that any fire alarm be followed up with a 911 call.

The San Francisco Fire Department said on social media that it was aware of an issue affecting AT&T users who were trying to call 911. “We are actively engaged and monitoring this,” the fire department said. “If you are an AT&T customer and cannot get through to 911, then please try calling from a landline.”

The Massachusetts State Police said on social media on Thursday morning that 911 call centers across the state had been flooded with calls from people checking to see if the emergency service worked from their phones. “Please do not do this,” the police said. “If you can successfully place a non-emergency call to another number via your cell service then your 911 service will also work.”

Even in less extreme circumstances, the outage complicated the many elements of life that have come to rely on a reliable connection to the internet.

Staff at the First Watch restaurant in Dania Beach, Fla., had to turn away breakfast customers for a time while the outage prevented them from processing payments.

Debra Maddow, who lives in southwest Houston, said that she first noticed something was off after 7 a.m., when she went to check traffic and Google Maps was offline. Later, she visited a Starbucks to make an urgent call through its free Wi-Fi, she said.

“I’m really frustrated that they’re not telling us anything,” Ms. Maddow said in a phone interview over Wi-Fi. She said she tried to call AT&T for an update, but after a long time on hold, the call was dropped.

Victor Mather , John Keefe , Zolan Kanno-Youngs and Adam Goldman contributed reporting.

Jenny Gross is a reporter for The Times in London covering breaking news and other topics. More about Jenny Gross

David McCabe covers tech policy. He joined The Times from Axios in 2019. More about David McCabe

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COMMENTS

  1. Crafting an Artist Business Plan: A Step-by-Step Guide for 2024

    The first step in creating a business plan is to define your artistic vision and overall objectives. Understanding your artistic vision and goals equips you to steer your art business toward success. Your business plan will serve as the guiding principle for all the decisions you'll make moving forward.

  2. A Guide to Crafting an Impressive Artist Business Plan

    9 ♥ 1 A Guide to Crafting an Impressive Artist Business Plan The model of an artist's career is longer that of a solitary genius waiting to be discovered. A professional artist in the digital age is a creative entrepreneur or " artrepreneur "; a self-employed business owner who wants to make an impact with her work and make a decent living.

  3. Artist Business Plan Template [Updated 2024]

    Written by Dave Lavinsky Artist Business Plan Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their artist businesses and art galleries. We have the experience, resources, and knowledge to help you create a great business plan.

  4. A Guide to Creating an Artist Business Plan

    How to Create an Artist Business Plan An artist business plan sample page by Jamie Smith. Step 1: Create a Vision for Your Business and Set Goals Before you put pen to paper or start crunching numbers, it's important to create a vision for your business.

  5. An Artist's Guide to Making a Business Plan (In Just 6 Steps)

    1. YOUR BUSINESS A. Mission Statement Figure out what your mission is by asking yourself the question, "why do you want to be a professional artist?" We doubt that it's all about the money, but be honest with yourself about what it is about.

  6. How to Write a Business Plan for an Artist Business

    The big idea—making money The first big hurdle for the artist business plan is what they call the business model, or, if you don't like the trendy buzzword, how you make money. If you're a performer, I assume it's about gigs, managers, and that stuff. Or, it's about selling your paintings, sculptures, or photographs.

  7. How to Write Artist Business Plan+ Template & Guide (2024)

    Provide a summary of each of the subsequent sections of your plan, such as: Describe the artist industry and the target market in brief. Represent the products or services you wish to offer. Give a snapshot of your marketing strategy. Name all the key members of your management team.

  8. How to Start a Profitable Art Business [11 Steps]

    1. Perform market analysis. 2. Draft a art business plan. 3. Develop a art brand. 4. Formalize your business registration. 5. Acquire necessary licenses and permits for art. 6. Open a business bank account and secure funding as needed. 7. Set pricing for art services. 8. Acquire art equipment and supplies. 9.

  9. How to Craft a Powerful Business Plan for Artists to Generate More

    A comprehensive business plan for artists typically includes the following sections: Executive Summary: This is a brief overview. It should be compelling and concise, providing a snapshot of your business and your plans for the future.

  10. How to Create Your Art Business Plan

    1. You will truly understand your authenticity and unique artistic vision 2. You will become clear about your greatest strengths and capabilities 3. You will have a plan with priorities to achieve freedom and prosperity 4. You will have control over your future rather than leaving it to chance 5.

  11. How To Write An Artist Business Plan That Works

    Your business plan must be professional-looking, comprehensive in information, current on market trends, realistic in objectives and expectations—and of course, tailored specifically to you as an individual artist.

  12. Business Plans for Artists: Here, I Did It for You!

    Get started with our beginner's one-page business plan and work your way up.

  13. Business Plans for Artists: What Every Artist Should Know

    Where will you be selling your artwork? Will you create an online store as well as selling your work in person at art fairs and gallery events? Knowing where you'll be selling your artwork will help you price and distribute it. Why do you create art? What drives you in your pursuits?

  14. The One-Page Guide To Creating An Art Business Plan

    Three things will help you define your art business - mission, vision, and goals. Find clarity by asking yourself: What is your medium? Oil, acrylic, watercolor, photography, wood, jewelry, etc. What is your art type? Illustration, painting, graphic design, etc. What are some other possible uses of your creative skills?

  15. Developing A Music Business Plan

    The main components of a music business plan. The content of your music business plan will vary depending upon whether you're aiming to start a music school, be a producer, or work as an artist. But the fundamental components are the same either way. Here's what you'll need: Mission Statement. Executive Summary.

  16. How to Write an Artist Business Plan

    6. Include a financial plan. List your current revenue sources. Add estimates for future sources. Factor in the cost of art supplies, which is likely one of your largest expenses. Also factor in ...

  17. Business Plan Template for Artists

    With ClickUp's Business Plan Template for Artists, you can outline your goals, strategies, and financial projections in a structured and organized way. This template will help you: Define your artistic vision and mission statement. Identify your target audience and niche. Develop a marketing and promotional strategy to reach your audience.

  18. Fine Art & Crafts Business Plan Examples

    Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass supply, or other arts and craft supplies related business, and start writing a business plan to make your dream a reality. If you're looking to develop a more modern business plan, we recommend you try LivePlan. It contains the same templates and ...

  19. How to make a Business Plan for Artists

    How to make a Business Plan for Artists - Rags to Reasonable How to make a Business Plan for Artists by Chris | Apr 21, 2015 | Business Tools | 8 comments We train artists in a funny way. We spend hours and hours honing the craft, the tiny details that start a student on the path to being a master.

  20. What Is An Artist Marketing Plan And How To Write One That Works For

    (Check out: Creating an Art Marketing Plan for 2018 and Beyond) Conclusion . An Artist marketing plan can help you get started on the road to success. It's important to understand that an artist marketing plan isn't just a list of tasks. Rather, it's a roadmap that helps you map out your entire journey.

  21. PDF Creating a Successful Business Plan (for the Artist)

    Preparation for Writing the Business Plan: • Consider the reader and objectives. • Research all elements of the business plan. • Write the business plan yourself. • Develop an outline of key sections. • Use realistic financial projections. • Gain feedback. 1. Executive Summary.

  22. Business Plans for Artists

    24 November, 2022 How to create business plans for artists? The business plan is a strategy and step-by-step roadmap about how to sell artwork and be successful with promotion in the art market. The business plan for artists is a detailed description of the project with calculations and perspectives for the next few years.

  23. How to start a business in 2024

    Step 2: Analyze the competition. Now that you've chosen an idea, it's time to figure out what will make your business unique. Start with market research to understand the industry, the size of ...

  24. AT&T Says Service Is Restored After Widespread Cellular Outage

    AT&T said on Thursday that it had fully restored service to its wireless network after a widespread outage temporarily cut off connections for users across the United States for many hours, the ...