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Lawn Care Business Plan Sample

JUN.26, 2017

Lawn Care Business Plan

Do you want to start a Lawn Care business plan?

People are giving more attention than ever to the greenery in and around their houses. Well-maintained and booming gardens have finally become an essential aspect of every residential space. Offices, residential areas, and parks are all trying to improve their green spaces. And this is where lawn care and gardening service comes in. 

Starting a lawn care business is relatively simple as long as you have good know-how about plants and greenery. This is the perfect business to start for people who are enthusiastic about gardening. You can learn how to build a lawn care business by researching your area and investigating ways to start a business there. You can also consult business plan experts for better and more focused guidance. 

However, if you want to do it on your own, you can read through the samples of business plans related to your business that are available on the web. This can include plans of businesses that are preparing to succession for agriculture or gardening centers. We are also providing a sample business plan for lawn care called ‘Green All the Way’ here that you can follow.

Executive Summary

2.1 our mission.

Green All the Way will be a lawn care and gardening business setup that will aim to provide the best professional business service throughout Phoenix, Arizona. Our team will make sure that all your gardening needs are met in the best way possible. Our customers will be able to leave all their worries about their lawns and gardens up to us and relax as we get everything done. 

2.2 Team and Management

Green All the Way will be owned and operated by Tim Harris. His right-hand and second manager for the company will be Janet Giovani. The business will make sure that it provides efficient and good-quality lawn services to its customers. To ensure the best management, a comprehensive management plan for finances and human resources will be prepared beforehand to learn how to run a lawn service.

In this lawn care business plan sample, we are describing all the important aspects you need to consider when starting your business.

2.3 Our Customers

The customers of Green All the Way will belong to all domains and backgrounds as shown by the lawn and garden services business plan. However, the key customers for the business will be:

  • Residential Communities
  • Offices with Gardens
  • Educational Facilities with Open Spaces

2.4 Business Target

The main target of the business is to provide a reliable and good-quality lawn care service that our customers can trust. We will make this possible through a well-researched business plan for a landscaping company.

The financial goals for the first three years of our operation are described below:

Lawn Care Business Plans - 3 Years Profit Forecast

Company Summary

3.1 ownership and company history.

Green All the Way will be owned by Tim Harris. Tim completed his bachelor’s in environmental science a year ago after which he immersed himself in research. He researched finding ways to contribute to environmental health through optimized gardens. Doing this, he got the idea to start a business that could help in this regard. 

3.2 Mission Statement

Tim noticed that people wanted to improve their impact on the environment but what they were lacking was proper support and instruction. Therefore, he decided to utilize his knowledge and research to solve this problem by starting his lawn and gardening service to show the benefits of business continuity planning .

3.3 How the Lawn Care company will be started

Step1: Write a Business Plan

Before you get started with anything else, you will need a business plan for a garden service company. And the best way to create a useful business plan is through complete and thorough research into your market and competition. Such research will show you how to start up a lawn mowing business that is better than the already established ones.

Step2: Define the Business

The next step is to define your business in a way that is attractive to customers. You can achieve this by creating an image or brand around the business with values that appeal to your customers. For example, brand marketing of an organic farm business plan will revolve around helping people improve their health and the environment. 

Step3: Find a Location 

Tim decided to rent out a small two-room shop in a market center in Phoenix. He will start the business by finding the right team and getting the right materials for company services. 

Step4: Company Name and Registration

An important part of starting a business is deciding on a name that can be used for registration purposes as well as marketing. For his business, Tim decided to use the name Green All the Way and register it by following the licensing requirement mentioned in a lawn care business plan example. 

Step5: Online Presence

Tim wanted to make sure that his services were accessible to all. Therefore, he decided to invest in creating a simple website for his business as well as setting up social media accounts on different platforms. 

Step6: Market it All

The final step mentioned in any lawn care business plan sample pdf is marketing. Tim decided to create a marketing plan as part of his business plan.

Lawn Care Business Plans - Startup Cost

A crucial part of any business plan lawn care service is its services and their details. These details help in writing the lawn care business proposal template that you then present to the investors. 

The landscape maintenance business plan written for Green All the Way will be somewhat similar to a fruit farm business plan due to the resemblance in some of the services. 

As Tim decided to offer a wide variety of services, this business plan can be used for writing lawn care business plans of any type. 

The services that Tim decided to offer through his company include:

  • Lawn Mowing Service

Green All the Way will make sure that the lawns and gardens of their customers are well kept and healthy through a regular mowing schedule. This will not only include mowing grass but also making sure that the soil is healthy. 

  • Fertilization Services

Our company will also provide proper fertilization services for your plants, turf, and trees to ensure that they stay healthy throughout the season. 

  • Tree Services

The company will also provide services related to tree and flower plantation as well as management. We will make sure that all flowerbeds, trees, and shrubs are well-maintained. 

  • Pest Control

Through pest removal and control, our company will make sure that no insects on your property can hurt your garden

Marketing Analysis of Lawn Care Company

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Starting a lawn maintenance business is just as hard as any other business. You need to do a lot of research to ensure that the business can thrive in the market. One of the best ways to do helpful research is to write up a business plan for gardening services. A lawn care business model helps you understand the market and how to penetrate it. 

All good lawn care business plan examples include details about the market, the customers, and the competitors of the business.  And all of this is usually a part of market research. Market research in a grass cutting business plan will study the market conditions of the present, past, and future. 

In this garden services business plan pdf, we are describing the marketing plan for Green All the Way that was developed to attract customers and attain success. 

5.1 Market Trends

According to Statista, the landscaping industry in the US has a market size of $105.35 billion. And according to NALP, the market has been growing at an average rate of 2.5% per year for the past decade and will continue to do so in the future. This ensures that businesses in this industry have the opportunity to thrive in the future as well.  

5.2 Marketing Segmentation

The customers of Green All the Way according to this free lawn care business plan template include:

Lawn Care Business Plans - Marketing Segmentation

5.2.1 Residential Community

Our main target customers will be residential communities of Phoenix as they usually have front yards as well as back yards that need maintenance. These communities also often have small parks which make them likely to need our business. 

5.2.2 Offices with Gardens

Our second potential customer group will be office areas that have gardens to offer a better environment for the mental health of their employees. They are expected to use our company for plantations as well as maintenance. 

5.2.3 Educational Facilities with Open Spaces

The third category of customers will be educational institutions that are built with open areas and green spaces for their students to walk in, relax, and play. These spaces require regular maintenance according to seasonal changes, so we expect business from them as well. 

5.2.4 Parks

Lastly, we also expect the local parks and gardens to use our service for maintenance and pest control.

5.3 Business Target

  • Become the best lawn care service in Arizona.
  • Provide different regular packages for different customers.
  • Earn a profit margin of $20k per month by the end of the third year.
  • Maintain customer satisfaction score above 95%.

5.4 Product Pricing

As shown by our lawn care business plan pdf, the prices for our services will be a little higher than the competitors. But in the same price range, we will be offering more maintenance and pest control services.

Marketing Strategy

To develop a good cleaning and gardening services business plan, you need to understand who your competitors are and how you can look better than them. To do this, Tim decided to develop a marketing strategy as a part of his landscaping business plans. 

In this example garden service business plan, we have described the marketing strategy for Green All the Way. You can follow this lawn care business plan template free to write the business plan for your company. 

6.1 Competitive Analysis

  • We provide organic solutions to greenery problems.
  • All our services and plans are backed by scientific research.
  • Our customers can contact us through our website, social media, or directly through our store.
  • We use eco-friendly pest control options as compared to our competitors.

6.2 Sales Strategy

  • We provide regular maintenance packages with all our services.
  • We will offer discounts to our returning customers.
  • We will advertise our services through posters and social media.

6.3 Sales Monthly

Lawn Care Business Plans - Sales Monthly

6.4 Sales Yearly

Lawn Care Business Plans - Sales Yearly

6.5 Sales Forecast

Lawn Care Business Plans - Unit Sales

Personnel plan

An essential aspect of every business is its employees. This is an important part of every business plan; be it a nursery business plan or a business plan for a lawn care startup . Tim also included the details about his team in his business plan for a lawn care company. You can follow this example or the lawn care business plan templates available on the web to develop the team structure for your company. 

7.1 Company Staff

  • 1 Co-Manager to help in overall operations
  • 5 Trained Landscape Gardeners
  • 1 Technician to upkeep the machinery
  • 1 Web Developer for developing and handling the website
  • 2 Sales Executives to organize and promote sales
  • 1 Accountant
  • 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

The success of a business isn’t just determined by its profits. Every aspect of the business needs to be managed to make sure that the success is sustainable. For a sample lawn care business plan , you have to manage the profits in a way that the cost of starting a lawn care business is balanced. This needs to be done no matter what your business is. It is even a part of mushroom farm business plan. 

You can manage your finances by conducting a financial analysis of your processes so that you can not only earn enough to balance the lawn care start up cost but also expand the business. For this, Tim included an analysis of the company’s expenses as well as monthly and yearly profits. The detailed financial analysis for Green All the Way can be seen for more information.

8.1 Important Assumptions

8.2 break-even analysis.

Lawn Care Business Plans - Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Lawn Care Business Plans - Profit Monthly

8.3.2 Profit Yearly

Lawn Care Business Plans - Profit Yearly

8.3.3 Gross Margin Monthly

Lawn Care Business Plans - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Lawn Care Business Plans - Gross Margin Yearly

8.4 Projected Cash Flow

Lawn Care Business Plans - Project Cash Low

8.5 Projected Balance Sheet

8.6 business ratios.

  • How do I write a lawn care business plan?

You can write a business plan for your lawn care business by following the lawn care business plan template detailed above.

  • Is lawn care a good investment?

Yes. However, the success of a lawn care business depends on the cost to start a lawn care business in your location, the competition in the market, and your service quality. 

  • How much do most lawn care companies make?

Many lawn care companies can earn up to $50,000-$250,000 a year depending on the scope of their services. You can estimate these details by developing a lawn care company business plan like the one above.

Download Lawn Care Business Plan Sample in pdf

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lawn service business plan sample

Am Raphael from Uganda, Africa. A recent Graduate from Makerere University. This business plan content is perfect for the business I want to start here in my home country. Though I need to customize it a bit to fit in Uganda. Great thanks to you

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How to prepare a lawn care business plan

person working on blue and white paper on board

If you consider yourself an expert on lawn care, starting a business only seems natural. However, creating a successful lawn care business involves more than just skill. You’ll have to consider equipment, licenses, and insurance, among other things. While entering the lawn care industry is not as easy as you might think, a bit of careful planning and execution will give you the best chances of success.

Coming up with a lawn care business plan can help you prepare for the future and tap into thousands of potential customers. You’ll learn all about how to write a lawn service business plan and why it matters.

  • What you’ll learn in this guide

Before jumping into the planning process, here’s a closer look at what you’ll learn in this article.

Table of Contents

Why do you need a lawn care business plan, pros of starting a lawn business, traditional vs. modern business plans, how a lawn care business plan sets you up for success, executive summary, business overview, lawn care services, market analysis, business strategy, marketing and sales, personnel plan, financial plan, how do you create a lawn care business plan, how much is insurance for a landscaping business, how much do landscaping businesses make every year, is starting a landscaping business worth it, how do you get lawn care customers, final thoughts on lawn care business plans.

A comprehensive plan is necessary for all lawn care business owners. Not only does it help you stay organized, but it also allows you to set your goals, maintain focus, and pinpoint areas of improvement. 

A good plan outlines how you think about your work’s financial, sales, marketing, and technical aspects and how you can use them to succeed. They are also helpful for getting a better grasp of competitors and identifying unique opportunities to get ahead – remember, work within the landscaping industry is often seasonal, so being on top of your game is crucial.

Many people need their lawns mowed and gardens fertilized, so you can rest assured that starting a lawn care company is profitable! Plus, you’ll get to enjoy these benefits.

  • Many service opportunities: Unlike other businesses with clearly defined responsibilities, the options with a lawn care service business are vast. For instance, you can work primarily in residential areas or expand your services into commercial spaces. Not to mention, you can work with all kinds of customers.
  • Flexible costing: Being your own boss means you get to price your services accordingly. By considering your existing costs, equipment, the average time you spend on a project, and other factors, you can come up with numbers that make sense. 
  • Choosing your own clients: Customizing your client list means working with dependable customers during good working hours and in areas not too far from your headquarters. You can also prioritize higher-paying or return customers for more stable income.

Traditional business plans are lengthier, more detailed, and present more concrete, plausible outcomes than the structures you see today. On the other hand, modern plans are more flexible and focus more on creating a vision than making a detailed financial model. 

While traditional plans include a detailed executive summary about the business involved, modern start-up plans offer a value proposition instead, outlining how to gain a competitive advantage in your target market. Start-up plans also require developing growth rates and revenue models from the ground up, especially if the business in question lacks historical data.

What type of business model best suits your lawn care company will depend on your goals and the most critical aspects of your potential growth.

person writing on white paper

Now that you know having a lawn care business plan is necessary, it’s time to take a closer look at the benefits you can gain from having one.

  • Stable work: Depending on your geographical location, coming across yard work can be challenging. Fortunately, business plans can help you develop alternative ways to profit even with low demand for your particular service.
  • Custom solutions: Business plans are easy to customize to your specific needs. You can alter your plan to suit goals like introducing new services, opening a new location, or providing options for commercial customers.
  • Seasonal employees: Maintaining a regular workforce can quickly become time-consuming and expensive. The good news is, your business plan can cater to employees with seasonal professions like snow removal. 
  • Flexible goals: Not sure where you want your business to go? Use your business plan to scale your goals accordingly. 

Key elements of a lawn care business plan

A complete lawn care business plan includes the following sections.

Your cover page should clearly state your company name and include your logo. You should also include your company role, business address, and other contact information.

As the title suggests, executive summaries should summarize your entire plan in a few short paragraphs. In it, you should include your mission and vision, business goals, factors that set you apart, and a brief company history. It is best to write your executive summary last when you have a complete understanding of what the entire document includes.

Your business overview is a look into all the aspects of your lawn care and landscape company. These include: 

  • Ownership type: Determine whether your business is a sole proprietorship, partnership, corporation, or other structure. Doing this will help you adhere to government regulations such as tax implications. 
  • Assets: List out the equipment you already have, such as a lawn mower, a fleet, additional tools, or laptops, and list the assets you’ll need in the future. Include how much money you have already invested in your business.
  • Start-up costs: Create an overview of what you spent to launch your business. Include items like the cost of office supplies, employee compensation (if any), rent, marketing materials, etc.

Provide a list of the services you want to offer according to your existing assets and current budget. Common lawn care services include: 

  • Lawn mowing.
  • Pest control application.
  • Lawn fertilization application or weed control.
  • Tree and plant services.
  • Aeration or dethatching.
  • Grass and leaf blowing.
  • Landscape design.
  • Tree trimming.

What you can offer will ultimately depend on your existing equipment, your competition, and what your customers need.

Creating a market analysis is similar to crafting a buyer persona. In this section, you’ll want to define your target market, what solutions they need, and how you fit into the equation. When taking a closer look at your target market, list their characteristics such as:

  • Income level and occupation.
  • Geographical location.
  • Size of property.

Then, include an analysis of your top competitors. Consider factors like: 

  • What services they offer.
  • Who they cater to.
  • What they charge for their services.
  • What competitive advantages and disadvantages do they have.

This section of your business plan is where everything comes together. Think of it as a road map to success that outlines your:

  • Financial objectives: Create financial goals that take into account your projected profits and investors.
  • Pricing: You can’t expect to profit just by pricing your services high. You’ll have to consider your hourly rate, how much you’re paying your employees, overhead for equipment, taxes, and additional fees. You may need to consider pricing your services lower for your first few customers. Use this pricing formula to get started.

Operational objectives: Create short and long-term objectives that break down your mission and vision into actionable goals. For instance, if you want to increase brand loyalty, your goals might be to engage clients or improve customer service channels.

shallow focus photo of people looking at plants during daytime

This part of your business plan should outline how you intend to market and sell your products and services. Ultimately, it should provide a summary of your:

  • Marketing strategies .
  • Pricing plans.
  • Competitive advantage.
  • Sales strategies.

You can also use this information to ensure you’re not spending more than you can afford. Once you’ve determined your financial goals, you can identify how many potential customers you’ll need to meet them.

Not sure where to start? Try these lawn care marketing ideas .

As your company grows, so will your need for more employees. In most cases, labor costs take anywhere between 30-35% of your revenue. To keep these costs down, you’ll need a strategy for improving productivity, efficiency, and communication. 

Before you start hiring more employees, you’ll want to consider: 

  • How much you should pay yourself and your employees.
  • How many employees you need to achieve your business goals.
  • How much work load can one employee handle per day.

This stage of your business plan is where investing in lawn care software might come in handy. These programs can automate repetitive administrative tasks and keep everyone on your team accountable. This allows you and your admin team to focus on adding value to the business instead of doing menial, repetitive tasks. 

If maintaining regular employees ends up costing your business too much, you might want to enlist contracting services instead. Working with specialists on a contract basis can reduce your overall costs, as you’ll pay for labor only when you need it. 

Finally, it’s time to think about how you will bring revenue into your business. Especially if you are applying for a lawn care business grant, you’ll want to make this section as detailed as possible. Your financial plan should outline: 

  • Financial statements (and an analysis of them).
  • Sales forecasts.
  • Personnel costs.
  • Overall budget.
  • Cash flow projections (incoming and outgoing costs).

Lawn care business plan FAQs

Starting a lawn care and landscape company from the ground up is no easy feat. Having a lawn mowing business plan in place can make the process far more manageable. You can create one by following these steps:

  • Decide what kind of lawn care and landscape company you want to run. Knowing what kind of services you want to offer can help narrow your customer base and influence the rest of your decision-making processes. 
  • Study your target market and direct competition. Consider whether you have potential clients in your area or if other services might suit them better. Be realistic about how many prospective clients you can serve per month. Then, create a competitor analysis and think about your competitive edge – what can you offer that they can’t? Where can you get ahead of the game?
  • Think about how much work you can do in a day and how much you’ll charge for it. If you’re going into the landscaping industry as a sole proprietor, you may have to invest in legal and accounting services. If you’re not quite ready to hire regular employees, you can work with specialists on a contractual basis.
  • Consider your potential income and expenses. Create best and worst-case scenarios for each month and what you’ll need to do to break even on your costs. Consider factors like business insurance, tax deposits, maintenance and storage fees, and accounting. 

How much you pay for business insurance will depend on the services you offer and the risks involved. For general liability insurance, which covers property damage and employee injuries, you can expect to pay an average of $45 per month. However, you may need to purchase more insurance depending on how you operate your business.

Some policies only cover claims on a per-occurrence limit, restricting coverage to only one incident. If your business is growing, you may have to expand policy limits. 

Furthermore, you’ll also have to get commercial auto insurance, which costs lawn care and landscaping companies an average of $150 per month. If you employ company-owned vehicles, this type of insurance is necessary. Otherwise, you can purchase hired and non-owned auto insurance for rented vehicles.

How much your lawn care and landscaping company can earn each year will depend on what type of services you offer and how broad your customer base is. According to the Bureau of Labor Statistics , average landscapers’ salaries can range between $33,000 – 73,000. However, top performers can expect to earn up to $97,910 a year.

Whether or not starting a lawn care and landscaping company is worth it will rely on the pros outweighing the cons. For instance, if you’re operating out of an area that requires lawn care services year-round, starting a business might seem logical. However, some contractual landscapers choose not to start a business because of the seasonal nature of lawn care and the economic risks involved. However, creating a lawn care and landscaping company also comes with high earning potential. It all depends on how much work you’re willing to put into your business and how prepared you are.

There are many effective channels for generating potential lawn care leads. Some of the best ways to obtain potential clients fast are through:

  • Paid advertising.
  • Social media marketing.
  • Referral systems.
  • Subcontracting.
  • Collaborating with key industry players.
  • User-generated content and testimonials.
  • Investing in organic search.
  • Word-of-mouth.

If this is your first time looking for customers, don’t hesitate to ask your family and friends – they might even promote your business to other people who need your services. We’ve also put together some lawn care ad ideas to help you get started.

man in white shirt planting at daytime

Starting a lawn care and landscaping company takes a lot of work. However, crafting a detailed lawn care business plan can help you get ahead of your competitors and stand out as an industry leader. Using these tips, you can worry less about how much starting a business will cost you and focus more on high-earning business tactics that will make your hard work pay off!

Take your lawn care business plan to new heights with Method:Field Services !

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Lawn Care Business Plan Template [Updated 2024]

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Lawn Care Business Plan

If you want to start a lawn care company or expand your current lawn maintenance business, you need a business plan.

You can download our Lawn Care Business Plan Template (including a full, customizable financial model) to your computer here.

The following sample lawn care business plan template gives you the key elements to include in a winning lawn care business plan. It can be used to create a business plan for a landscaping business, a lawn mowing business plan and a landscaping design business plan.

Sample Lawn Service Business Plan

Below is a free sample of each of the key sections of your lawn care business plan.

I. Executive Summary

Business overview.

[Company Name] provides a professional all-season lawn care service for suburban residences in [Location]. It also offers its lawn maintenance services to various businesses in the area that need landscaping and lawn maintenance.

The company was founded by [Founder’s Name] in [Year established]. [First Name] started the company with a vision to help the local community see the beauty of professional landscaping and how important it is for the environment.

They are not only experts in decorative landscaping, but also in vegetable gardening and sprinkler systems. They also specialize in lawn problems; from weeds, crab gass, or dry grass in summer.

Products Served

Below is [Company Name]’s initial services list:

  • Landscape design
  • Arborist Services
  • Tree Trimming and Stump removal
  • Commercial Landscaping
  • Residential lawn care
  • Weed control
  • Vegetable Gardening
  • Lawn Sprinkler Services

Customer Focus

[Company Name] will serve the residents of [location] and will soon expand to the surrounding cities. The area we serve is mostly populated by moderate to high income families that live in residential houses who are in need of proper landscape maintenance. These residents are able to pay for quality lawn care and landscaping services any time of the year.

The location is also a prime spot for big hotels, resorts, golf clubs (clubhouses), recreational spaces, and companies that will need our services as well.

Management Team

The [Company Name] was founded by [Founder’s Name]. [First Name] has started working in the Landscaping industry at a very young age. His/her love for the environment and for design has pushed himself/herself to study at [insert university] and become a professional landscape architect. [First Name] also just finished taking up a second degree in business management.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
  • Our location is in a high-wealth area where customers are in need of lawn care services and have the disposable income to pay for these services.
  • The management team has a track record of success in the lawn care business.
  • The local area is currently under served and residents rely on independent lawn caretakers.

Financial Highlights

[Company Name] is seeking total funding of $295,000 of debt capital to launch. The capital will be used for funding capital expenditures and location build-out, purchasing equipment and materials needed, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Store design/build: $180,000
  • Equipments and Materials: $115,000
  • Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] is cash-flow positive

II. Company Overview

You can download our Landscaping Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] provides a professional all-season lawn care service for suburban residences in [Location]. It also offers its services to various businesses in the area that need landscaping and lawn care services.

[Company Name]’s History

[Founder’s Name], the founder of [Company Name] started very young in the landscaping and lawn care business. Ever since [First Name] was still in his college years, he was working part-time in a small landscaping company and earning a few bucks off of the lawnmower he has borrowed from his neighbor. Only in [Month and Year established], did he realize that this is what he wanted to pursue, to start his own lawn care business that cares for the environment and the community.

Through years of hard work and practice, he/she was able to grow his/her business to be one of the most popular all-season landscaping businesses in [Location] and is looking to expand to surrounding areas in the coming years.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and website located at [Add Website]
  • Built a local office in [Insert location]
  • Determined equipment and inventory requirements
  • Gathered local contacts and potential clients
  • Employed a team that handles all the administrative and marketing aspects of the business.
  • Employed full time expert landscapers

[Company Name]’s Products/Services

Iii. industry analysis.

The Lawn Care industry is dependent on the health of the housing and property markets, both of which have grown steadily over the past five years. Additionally, because landscaping services are often discretionary, industry demand is dependent on levels of per capita disposable income and, thus, the high-income demographic, which generates a healthy portion of its revenue. The industry also relies on demand from institutional and commercial clients, which generally lead to higher per-service revenue.

Steady growth in the domestic housing market has underpinned the industry’s growth over the past five years. A healthier housing market has encouraged current homeowners to invest in their properties to increase their value amid growing disposable income.

Over the next five years, favorable economic conditions will benefit the industry, such as rising per capita disposable income that will boost households’ ability to purchase industry services. Nonresidential construction activity is expected to climb steadily, making this market a point of emphasis for growth

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [location] and will soon expand to the surrounding cities. The area we serve is mostly populated by middle to upper-class families that live in residential houses who are in need of a lawn mowing business. These residents are able to pay for quality lawn care and landscaping services any time of the year.

Customer Segmentation

The company targets the following customer segments:

  • Homeowners and Renters: The majority of the population in (location) lives in residential houses with yards and lawns. Since most of these people have disposable income, they don’t usually do their lawn maintenance themselves and usually spend their money for services like ours. We expect to regularly acquire new customers from referrals.
  • Businesses and Public Spaces: [Location] is known for being a city that values the environment. That’s why most, if not all of the establishments here have green spaces allocated only for plants and trees. We will get in touch with these companies and perhaps also the local government to propose our offer to take care of their landscaping needs. We expect to execute long-term contracts with these companies, thus having stable clientele.
  • Recreational Spaces: The city is home to a lot of recreational spaces like resorts, hotels and golf clubs that depend highly on great landscaping. This is something [company name] specializes in and hence, can offer their services to these spaces as well.

V. Competitive Analysis

Direct & indirect competitors.

Lawn Man Established in 1970, Lawn Man is a locally owned and operated lawn care professional service providing environmentally responsible fertilization, weed control and integrated pest management services for customers in the Northeast. Services offered by Lawn Man Man include:

  • Lawn Fertilization
  • Weed Control Service
  • Surface Insect Control
  • Lawn Disease Control

H&K Landscaping

Founded in 1974, H&K Landscaping is a full-service lawn care, landscaping & irrigation company serving the East Coast. In addition to lawn care and irrigation installation, the company offers total lawn and landscape restoration and construction. Services offered by H&K Landscaping Landscaping include:

  • Landscape Design and Installation
  • Shrub & Tree Care
  • Landscape Maintenance

Escamilla Landscaping

Escamilla Landscaping is a family-owned and -operated landscaping company that specializes in creating elegant outdoor living spaces. It offers a variety of services for both commercial and residential clients, providing quality work at affordable prices. Services include: Sodding, Irrigation, Tree trimming and Lawn maintenance.

Competitive Pricing

Competitor pricing is customized and highly dependent on property size and condition

Competitive Advantage

There are a lot of things that make [Company Name] at a vantage point from its competitors. These include:

  • Open All-season: Most of the lawn care services in [Location] are only seasonal. [Company name], on the other hand, is open All-Season, as it is one of the companies that are well equipped to handle lawn services and landscaping all throughout the year.
  • Expert Employees: We at [Company Name], assure all our clients that we only employ individuals who are excellent in what they do. Our landscapers are experts and can handle any lawn situation that our clients may have.
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
  • Great Deals: Our company offers high-quality services at a reasonable price and we also have special offers for all our contract-based clients.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Convenient location
  • Expert landscaping and lawn maintenance services
  • Year-round service
  • Moderate price point
  • Client-focused
  • Environmentally conscious

Promotions Strategy

Social Media/ Online Marketing With the majority of the people now online, the company will invest resources in online ads for different social media platforms to reach potential clients. We will create ads that will successfully create positive conversions. A company website will also be developed. This website should be able to direct traffic from search engines as much as possible. In order to do this, the company will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified landscaping service provider that it is.

Publications [Company name] will place print advertisements in key local publications, including newspapers, area magazines, and local sport programs. Additionally, the Company will print brochures and place them in specific locations frequented by target individuals, such as supermarkets and real estate offices.

Major Publications We will make careful use of advertising in selected larger publications. [Publication or newspaper name] has a circulation of xyz and we can expect to reach a wider geographic region of customers on a limited basis. Advertisements with major publications will be used selectively, based on cost effectiveness. These ads will include discount coupons so that response to the ads can be tracked.

Commute Advertising We will drive attention toward [Company name] by hiring workers to hold signs alongside [route or highway]. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of working individuals with disposable income of our opening.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to purchase our services.

Ongoing Customer Communications [Company Name] will maintain a website, social media accounts, and publish a monthly email newsletter to tell customers about new events, products and more.

VII. Operations Plan

Functional roles.

The Company intends to employ [X] landscape experts, [Y] administrative assistants, and [Z] landscape teams. The company may have to add more people during peak seasons. [Company name] anticipates having [X] customers on a weekly basis.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. [Company name] anticipates using the services of X employees, divided into the following roles:

Service Functions

  • Lawn care and maintenance (cutting, edging, and trimming)

Administrative Functions

  • General & administrative functions including legal, marketing, bookkeeping, etc.
  • Sales Manager
  • Customer service

[Company name]’s long term goal is to become the number one landscaping provider in the [location] area. We seek to be the standard by which other providers are judged. We also would want to expand our reach by extending our services to nearby cities. We seek to do this by ensuring customer satisfaction and developing a loyal and successful clientele.

VIII. Management Team

Management team members, hiring plan.

[Founder’s Name] will serve as the company CEO and president. In order to launch the business we need the following additional personnel:

  • Landscaping and lawn care experts
  • Marketing and Admin Staff

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from landscaping services, especially from fixed contracts with bigger companies. Labor expenses are the key cost drivers. [Founder’s Name] and all of the company’s employees will earn a competitive base salary with good benefits.

The next largest cost for the company is the office lease and the monthly equipment maintenance check and possible repairs. The Ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

Key assumptions.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Comments are closed.

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Lawn Care Business Plan Template

Whether you want to start your own lawn care business or expand an existing one, you need a business plan. the following lawn care services business plan template lets you know what elements you need to include in a successful lawn care business plan., fill the form to download business plan templates.

To ensure your lawn care business success in this highly competitive market, you need a properly structured business plan for a lawn care service. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their lawn care businesses. Using the following lawn care business template, you can put together an effective business plan for a lawn care service.

Things to Know Before Writing a Lawn Care Business Plan

Lawn care is part of the larger landscaping industry that includes services like tree care, snow removal, and greenhouse maintenance. Lawn care includes maintaining outdoor spaces such as parks and gardens.

You can find lawn care professionals almost anywhere, including parks, golf courses, and cemeteries. You will find lawn care businesses wherever there is greenery to be taken care of.

Over the 3 years to 2025, revenue in the Landscaping and Gardening Franchise industry is expected to grow 2.3% annually, reaching $1.7 billion.

Over 600,000 lawn care companies employ over a million people.

Lawn care professionals work in a wide range of occupations. The following jobs are found in the lawn care industry:

  • Landscape designers and architects.
  • Gardeners and landscape maintenance technicians.
  • Botanists and arborists.
  • Grounds-keeping workers.
  • Heavy equipment operators.

Key Success Factors for Lawn Care Business

Despite the challenges of the Lawn Care industry, We have identified 5 factors that can help you boost profitability, efficiency, and ultimately success.

  • Ability to compete in tenders: Many of the commercial and municipal projects in this industry are procured through tendering, and its participants must be able to successfully and profitably tender for contracts.
  • Multi-skilled and flexible workforce: It is important for operators to have access to a large pool of workers who can be trained and used on a seasonal basis. During the COVID-19 (coronavirus) pandemic, worker shortages have become more important.
  • Suitable climatic conditions: The effects of climate shifts, events, and seasons can have a dramatic impact on business demand, including excessive snow, rain, heat, and drought.
  • Offering services to groups with high disposable income: It is essential to target residential areas with a concentration of high-income households, who are better able to afford gardening and landscaping services.
  • Ability to adapt goods and services to market conditions: A variety of factors can influence revenue and profitability, including the types of services provided by an agency, the types of patients treated, and the rate at which the services are reimbursed by payers.

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What is a Lawn Care Business Plan?

A lawn care business plan is a road-map for starting and growing your lawn care business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require a lawn care business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a lawn care business or pitching to investors or venture capitalists.

lawn service business plan sample

Why You Need a Lawn Care Business Plan

Lawn care business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. A lawn care business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a lawn care business idea, and may help you better understand your company’s finances and competition.

Lawn care business owners who have a business plan grow 36% faster than those who don’t, and 73% of fast-growing businesses have one.

A lawn care business plan is a living document that should be updated annually as your company grows and changes.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Sources of Lawn Care Funding

A lawn care business is mostly funded by personal savings, credit cards, bank loans, and angel investors. In terms of bank loans, banks will want to review your lawn care business plan and make sure you will be able to repay the loan and interest.

Angel investors are the second most common source of funding for a lawn care business. These are wealthy individuals who will write you a check. They may ask for equity or, like a bank, they may offer a loan. Venture capitalists are not likely to fund a lawn care business.

They may consider financing a national lawn care business, but not a single location. The reason is that most venture capitalists expect a return of millions when they make an investment, and an individual location cannot achieve such results.

How to Write a Lawn Care Business Plan

To write a lawn care business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a lawn care business plan, or you can just download our proven  sample business plans  to get a better idea.

Lawn Care Business Plan PDF and Word

Download our lawn care business plan in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of lawn care business you have and what stage you’re in; for example, are you a startup, do you have a lawn care business that you want to expand, or do you have a lot of lawn care businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

  • Provide a high-level overview of the lawn care industry
  • The name, location, and mission of your lawn care business
  • A description of your lawn care business, including management, advisors, and a brief history
  • Discuss the type of lawn care business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
  • Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
  • And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your lawn care business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

Your company overview in a business plan will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

  • Company summary:

Your company analysis will describe the type of lawn care business you are running and its future goals.

The type of lawn care business you might be focused on : Lawn Mowing , Tree services, hedge trimming, and flower services ,  Pest control ,  Lawn fertilization and weed control ,  Mulching ,  Irrigation system maintenance and repair , etc.

  • Company history: When and why did you start your lawn care business?
  • What milestones have you achieved so far? Among the milestones might be the number of lawns you served, growth year over year, etc.
  • Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
  • Mission statement: An overview of your lawn care services’ guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

Provide a brief overview of the lawn care industry in your industry analysis. This may seem unnecessary, but it serves multiple purposes.

First, researching the lawn care industry will educate you. It gives you an understanding of the market in which you are operating. Secondly, market research can improve your strategy, especially if it identifies market trends.

Furthermore, market research can improve your strategy, especially if it identifies market trends. As an example, if there are some special lawn care services trend in rainy days, make sure your plan also have that services.

Third, market research shows readers you are an expert within your field. Conducting research and presenting it in your plan is the most efficient way to accomplish this.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

  • Give a quick overview of the lawn care industry. Define the lawn care business in terms of size (in dollars), historical background, service region, and products.
  • Examine previous trends and growth patterns in the lawn care industry.
  • Identify the market’s major competitors.
  • Age, gender, and general lifestyle of the targeted market
  • Determine the factors that have an impact on the lawn care industry. These might include government regulatory rules and other businesses’ competitive activities.
  • Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
  • Describe how your lawn care business intends to position itself in the industry. Concentrate on how your lawn care business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for a lawn care business is to identify its target customers clearly. Customers can be categorized into the following segments: Multi-Family Residential Communities, Malls, Restaurants, Strip Centers, Commercial Office Buildings, Hotels and Resorts, etc.

The customer analysis section is an important part of any lawn care business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your lawn care services will meet those requirements.

Customer analysis may be divided into two parts: Psycho-social profiles (why your lawn care services suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new services, pricing, and more. Use competitor analysis to:

  • Identify the strength and weakness of your lawn care business competitors.
  • Search for opportunities to distinguish your lawn care business from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other lawn care businesses that offer essentially the same services to the same people as you do.

Indirect competitors are other lawn care options that people have in addition to direct competitors. In this case, your indirect competitors will be businesses that encourage do-it-yourself lawn care, such as local home improvement stores. Therefore, you may wish to emphasize the convenience of your service. Such competition shows your understanding that not everyone who needs lawn care services will use a lawn care company.

Once you’ve identified the competitors, concentrate on the direct, head-to-head competitors, since they are the most threatening to your lawn care business— but keep an eye on the indirect competitors as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competitor research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

  • Prices – Are they offer cheaper lawn care services or more costly than you and other competitors, what value do buyers get for that price?
  • Quality – Are they offer premium lawn care services, the perceived worth in the eyes of the customers
  • Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
  • Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium lawn care services? Do you offer unique lawn care services that your competitors do not? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your lawn care business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a lawn care business involves identifying the target demographic and finding lawn care that suit their preferences.

As part of your marketing plan for a lawn care business, you should include:

Pricing and Product Strategy

Your lawn care services business must offer services that are quality based and different from those of your competitors. Research what your competitors offer and how they price their lawn care services. Unique services identifies your lawn care business as the place to go for unique services and differentiates it from others.

Placing and Promotions

Place refers to the location of the business office of your lawn care company. Describe how your location might attract customers. As an example, Is your lawn care business next to  green house, residential houses, garden or park?

Promoting your lawn care business is the final part of your marketing plan. In this step, you document how you will drive customers to buy your services. A few marketing methods you could consider are:

  • Reaching out to local bloggers and websites 
  • Flyers and banners
  • Social media marketing
  • Get referrals from current clients
  • List your business on industry-specific sites
  • Community Outreach
  • Provide exceptional service
  • Targeted Cold Calls
  • Temporary lawn signage while you’re working
  • Employee uniforms
  • Vehicle wraps and decals
  • Local business networking

You should also think about your lawn care company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other lawn care businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: This guide on how to write a sales and marketing plan in a business plan can help your write a killing marketing plan for your lawn care business.

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Operations Plan

While the previous sections of your lawn care business plan described your goals, your operations plan discusses how you will achieve them.

An operational plan in a business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Your daily short-term processes include all the tasks involved in running a lawn care business, including hiring and training employees, serving customers, procuring supplies, administering the business, etc.

Your long-term goals are the milestones you hope to reach. It may include the date when you hope to lease the facility or remodel the facility; or when you hope to reach $X in revenue.

Management Team

The management team section in a business plan ‘ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

This section outlines your lawn care business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your lawn care business. Ideally, you and/or your team members have direct expertise in the lawn care business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming a advisory board if your team is lacking expertise and experience with lawn care business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your lawn care company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running lawn care business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

The final topic to consider in the management area of your lawn care business plan is your human resource needs.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Recommended Resources: Learn how to write a financial plan in a business plan to for your lawn care business.

Income Statement

A profit and loss statement is more commonly called a income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 30 patients per day or 200? Will sales grow by 2% or 10% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your lawn care business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

  • Assets: Tangible goods with the monetary worth that the company owns.
  • Liabilities: Debt owing to a company’s creditor.
  • Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your lawn care business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $50,000 to build out your lawn care business will not result in instant revenues. Rather, it is a asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $20,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your lawn care business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a lawn care business:

  • Overhead and equipment costs
  • Consumable material costs (e.g., fuel, fertilizer)
  • Cost of equipment like grass cutter etc.
  • The cost of maintaining a sufficient lawn care equipment
  • Staff payroll or salaries
  • The total cost of insurance coverage (general liability, workers’ compensation, and property casualty)
  • Cost of marketing

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your lawn care business.

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Summary of the Lawn Care Business Plan

A lawn care business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the lawn care business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your lawn care business.

Do you want to Finish Your Lawn Care Business Plan in less the one day?

Wouldn’t it be nice if your business plan could be completed faster and easier?

With Wise Business Plan Template , you can finish your lawn care business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

You can also download our 300+ free business plan templates covering a wide range of industries.

OR, we can create your lawn care business plan for you

Since 2010, Wise business plans ‘ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

Download Our Lawn Care Business Plan Template

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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10+ Lawn Care Business Plan Examples – PDF, DOC

Lawn Care Business

Are you planning to put up a lawn care business? If so, how can you separate your business from your potential competition and ensure that it will stand out for all the right reasons? What kind of branding would you like to be incorporated in your business? What tactics and strategies will you use so you can get the attention of your desired market? For sure, there are more questions than these that are in your mind. If you want to be organized and well-guided when setting the direction for the lawn care business operations and its overall management, it is essential for you to have a simple business plan. Developing a lawn care business plan that is brief yet comprehensive and detailed is highly recommended.

  • 19+ Simple Business Plan Examples
  • 11+ Operational Plan For Cleaning Services Examples

Aside from having an idea about the content that you will include in your business plan discussion, formatting the document appropriately is also important. If you have a limited knowledge or awareness on how to format a lawn care business plan effectively, using templates can help you a lot. For references, download any of the lawn care business plan template examples that we have listed in this post.You may also see company plan examples .

Lawn Care Business Plan Example

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Business Plan for a Lawn Care Business Example

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Garden Service or Lawn Care Business Plan

garden service or lawn care business plan example

Lawn Care Business Plan Content

Have you ever made a  management consulting business plan  or any other kinds of business documents? Being immersed or involved in processes or activities that require you to come up with a physical output can sometimes be overwhelming. With this, you need to ensure that you will be prepared in the development of any corporate material especially those that are in line with your job designation.

If you want to create a lawn care business plan that is effective and has a high potential of providing successes for the organization, one of the factors that you need to consider is the completion of all the information about your action plans, business strategies, marketing tactics, operational mission, and other details that are essential for the overall productivity and efficiency of your lawn care business. Listed below are some of the most important information that should be seen in the lawn care business plan that you would like to develop.You may also see free business plan examples .

1. Start with an executive summary that will allow you to present your business as it is. You have to ensure that your lawn care business plan executive summary is direct to the point, simple, and full of substance. In this manner, you can already get the attention of the people who will browse through the document.

2. Present your goals, objectives, mission, and vision. You can also include a brief discussion of the advocacy that you would like to champion as a corporate entity. It is important for your stakeholders to be aware of your current condition as well as your business aspiration. Knowing that you are guided with a corporate direction and vision can make it easier for them to trust you and the business.You may also see  strategic plan examples

3. Give an idea about the keys to successes that you adhere to. This can provide a reflection of your standards for quality. All the main points of your operations must be given focus with as these items can showcase the value of your business and how they can affect your relationship with the people involved in your lawn care business operations and processes.You may also see  network marketing business plan examples

4. Especially if you will develop the lawn care business plan for your partners, creditors, and/or potential investors; it will be a great help if you will have a company summary discussion which can include details about business ownership, your assets, your operational requirements, and several financial information that are necessary to be known by particular entities.You may also see  business plan executive summary examples

Lawn Care and Garden Services Business Plan

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Lawn Care and Beautification Management Plan Example

lawn care and beautification management plan example

Business Plan for Family Gardening Service Example

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5. Be particular with the services that you can provide to your clients. It will be helpful if you can present a service business analysis so that it will be clearer on why you have selected to limit the range or scope of your business offers. This segment can also be one of your support or foundation when it comes to presenting or proposing new services and items for your future lawn care business offers.You may also see business plan outline examples .

6. Have an in-depth or detailed summary of your market analysis . Your lawn care business plan must discuss the characteristics, activities, and quality of your target market segment or niche market. You also need to identify the procedures that you have done to come up with a relevant market segmentation. Knowing who your target market is and describing them in your business plan can help your partners, workforce, and/or investors to understand the factors that affect the purchasing activities and decisions of your customers.

7. Your lawn care business plan must contain a list not only of your strategies but also of your implementation summary. You need to make sure that the point persons who will be responsible of executing action plans are aware of the deliverable that they are expected to provide. You have to consider your competitive edge and actual marketing, sales , and operational strategies when developing this area or clause of our lawn care business plan.

8. Come up with a thorough management summary that can also showcase the milestones that you would like to achieve in a timely manner. Hence, it is essential for you to discuss the ways on how you will manage your workforce so that you can attain future successes. You also need to come up with a personnel plan and organizational structure so that it will be faster to visualize the flow of operational direction, decision-making, and communication lines.You may also see importance of business plan examples .

9. Show a financial plan that can ensure the sustainability of your operations. It will be best if you can attach financial documents like project cash flow, balance sheet, profit and loss statement, and business ratios presentation. In this manner, you can make sure that the allocation of your funds and resources are both efficient and realistic.

10. Lastly, identify all the threats and risks that you can face once you execute the content of your lawn care business plan . You can also provide an idea of the potential opportunities that you can grab or get based on the external factors that can affect your business operations.

Lawn Care and Garden Maintenance Business Plan Example

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Lawn Care Services Specification Business Plan Example

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Why Do You Need a Lawn Care Business Plan?

A lawn care business plan, like a  financial consulting business plan , contains important information that can guide you in finalizing corporate decisions or executing activities for your business and its stakeholders. If you truly want to guide your lawn care business to maximum successes for a particular time period, it is highly recommended for you to create a lawn care business plan. A few of the reasons on why it is essential for you to come up with a business plan for your lawn care services business include the following:

1. A lawn care business plan is a formal business plan that can help you secure financial help from investors and creditors. Developing this document is not solely for the purpose of guiding your workforce and management personnel as it can also be one of the ways on how you can get the attention of entities who can invest in your business or finance its needs.You may also see  bar business plan examples

2.  A lawn care business plan can help you develop more sound decisions that can positively impact your future lawn care business operations. Having this document at hand can help you point out elements and factors that are essential for the growth of your business and the efficient practice that you should follow to sustain your profitability. With this, it will be easier for you to come up with final decisions and assessments of your corporate undertakings.You may also see  market analysis business plan examples

3. A lawn care business plan can make it more efficient for you to focus not only on the internal factors that can dictate your successes. This document also helps in ensuring that you are fully aware of your external environment. The assessment of your competition, the industry where you belong, and the activities of your target market segment can help you become more prepared when conducting business operations.You may also see  business consulting business plan examples

4. A lawn care business plan can set the direction that can lead you toward the state where you would like your business to be at. If you will develop this document, you can make it easier for your stakeholders to understand your vision which can promote utmost participation and overall efficiency. This can solidify your intentions when it comes to executing plans of action for bridging the gap between your current and desired business conditions. You may also see  hotel operational business plan examples

Small Lawn Care Start-Up Business Plan Guide Example

small lawn care start up operational and business management plan guide example

Lawn Care Services Business Plan Format Example

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Importance of a Comprehensive Lawn Care Business Plan

Having a lawn care business plan, like using an  import/export business plan  or any other business plan examples, can be very advantageous for your business especially if you will prepare it appropriately and accordingly. This document can help you assess all the areas of your lawn care business, which is a great way for you to identify the things that you are good at and the areas of your business operations that you still need to improve on. Here are more of the reasons why a detailed and complete lawn care business plan is deemed important for your business operations and planning processes:

1. Using a lawn care business plan can allow you to target, acquire, maintain, and take care of the right customers. A lawn care business plan can help you plot the appropriate activities that can get the attention of your target audience while ensuring that you are disseminating the right message and showcasing the correct branding of your business .

2. Making a lawn care business plan can help you select the appropriate platforms and mediums that you can use to connect with your stakeholders. Knowing the touch points that will work in every situation can ensure that your stakeholders are aware of your business operations and other items that they are concerned about or involved in.You may also see  risk plan examples

3. Developing a lawn care business plan touches not only your business management and operational decisions. This document also deals with marketing, sales, financial, auditing, and customer service processes which enable you to be more well-rounded as a business entity.You may also see  implementation plan examples

4. Creating a lawn care business plan can give you more varieties when it comes to ways on how you can prepare for threats. This is due to the fact that you can be more aware of your key performance indicators and how internal and external factors affect your business. Being able to master the development and implementation of a lawn care business plan can give you a lot of benefits from the beginning of your operations up to the planning of your future activities.You may also see  bookkeeping business plan examples

A lawn care business plan can help you maximize the usage of your strengths and resources within your daily operations. It will allow you to focus on the needs of the business and the ways on how you can supply these needs to satisfy your stakeholders. Are you still thinking on whether to develop a lawn care business plan or not? Try to create the specified document now with the help of the references that we have enlisted in this post.You may also see  network marketing business plan examples

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FREE 11+ Lawn Care Business Plan Templates in PDF | MS Word

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A lawn is a specific area outside your home where you grow grasses for aesthetic purposes. Lawn grasses are kept short and must be maintained that way using a lawn mower. Well, if you don’t have one then you hire lawn mower services from lawn care businesses. They can do your lawn care tasks for you.

Lawn Care Business Plan Templates Pdf Word

5+ business plan cover letter samples sample templates, 7+ sample bar business plans sample templates, 9+ sample film business plans sample templates.

The foundation tool of every business starts with a business plan and a lawn car business is no exception. For the business operations and services to be successful from start until finish, the business plan is used. We have here lawn care business plan templates that you can use as reference as we learn more about lawn care business.

Sample Lawn Care Business Plan Template

sample lawn care business plan template

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Start-up Business Plan Template For Lawn Care

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Landscaping Business Plan Sample Template

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Undergraduate Lawn care Business Plan Sample

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Sample Business Plan for Lawn Care Business

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Garden Services Sample Business Plan

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What Is a Lawn Care Business Plan Template?

Caring for your lawn can be a tough job sometimes, especially if you have a huge lawn. If you have a lot of free time then you might want to consider maintaining and mowing it on your own. Or you can hire a lawn care services to do the job for you. Better yest, start creating your lawn care business plan to start your own lawn care business.

A lawn care business plan is a formal document which provides a detailed description and information about what a lawn business does and what their goals and objectives are. It helps map out the path or direction that the business must take in order to be successful in the future. Since this tool has been pretty popular and very useful when it comes to planning and layout the foundations of different businesses, business plan template have been made available. A business plan template includes all related information that makes up a business plan. It is complete and reliable, and makes the task of creating a business plan super easy and convenient.

You would want to use a lawn care business plan template to quickly prepare a reliable business plan for a new business or for an existing business that you want to move into a different direction. You would also likely want to use it to lay out the outline of your marketing plan, operational plan and management plan. Business plan template to clearly set your business goals and objectives so that you can focus on the things that you business needs most. Hey, you can even pint out drawbacks or pitfalls that you may possibly be encountering a long the way. It’s that useful.

Other related articles you may be interested in are  Short Business Plan Templates ,  Service Business Plan Templates , and  Software Business Plan Templates .

What Services Are Offered in a Lawn Care Business?

The services that lawn care services offer are lawn mowing and maintenance, sod installation or hydroseeding, weeding or fertilizer application, pest control application, landscape care or maintenance services, landscape design or contracting services, and landscape architecture services. Let us take a look at each of these services.

  • Lawn mowing and maintenance –  This is the most common an basic service offered where grasses are mowed and kept short so that they would be good to look at.
  • Sod or turf installation – Sod or turf is grass with some soil beneath it tat is being held together by its roots. It looks like strips of green and brown carpet installed in a lawn that way you don’t have to wait for sometime for the grasses to grow.
  • Hydroseeding –  Also called hydro mulch seeding, is a process of planting using mulch and seeds to make a protective ground covering.
  • Weeding –  Taking out of unwanted weeds to make the grass look neat and keep it healthy.
  • Fertilizer application –  The application of fertilizer not only on the lawn grasses, but also on garden plants and other areas requiring fertilizer.
  • Pest control application –  Prevents pests from crawling and destroying your lawn and other garden plants.
  • Landscape care or maintenance services – Care and maintenance services that keeps your yard or lawn look attractive.
  • Landscape design or contracting services
  • Landscape architecture services

Have you tried any of these lawn care services before? Pretty convenient, aren’t they? Other business related topics you might want to check out are  Catering Business Plan Templates ,  Personal Business Plan Templates , and  Bakery Business Plan Templates .

Blank Business Plan Template

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Short Business Plan Template

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Startup Business Plan Template

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Editable Business Plan Template

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Business Plan for a Startup Business Template

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Simple Business Plan Template

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How to Write a Business Plan

Having problems starting your business plan? Let us help you! Here are some easy-to-follow steps that can help you get started and finish your business plan.

Step #1: Do your research.

Know everything about the business that you will starting as well as the industry under which it belongs to. You need to educate and equip yourself with enough knowledge to be able to come up with a useful and related ideas for your business. You will also need to research about your products and services,  as well as read and know more about your target market or audience.

Step #2: Come up with a business name.

It depends on you whether you want to create a business name first or create one at the last part. Your business name would reflect the everything about your business even without having to read your business plan. Of course this is for your potential customers. it is also another way to advertise and let the people know that you are doing this kind of business.

Step #3: What’s the purpose of your plan?

Why are you creating a business plan? It is simply because you want to prepare for starting up a business or getting into a different business direction. You would want to start your plan with determining your desired goals and objectives for it. Write the details of your business plan as detailed and as concise as possible.

Step #4: Have a company profile created.

Your company profile will help you describe what your company is. It will provide information about the history of your company, what you do, how your company operates what you offer and what makes your business a cut above the rest. Your company profile is intended to attract both potential customers and other talents.

Step #5: Record and document.

It is always best to keep a record and documentation of all the activities and business transactions that you get involved in. This way you can keep back and trace back if problems occur. Also, financial statements, cash flows, balance sheets and other financial projections must always be recorded and documented.

Step #6: Prepare a strategic marketing plan.

A good business plan always includes an effective and aggressive marketing plan in it. You should have marketing objectives that will help your business on how it would go about entering the market, like introducing new products, boost sales, refine products, enter new territories for the company, etc.

Step #7: Make it flexible and adaptable.

The business plan you should be creating must be flexible and must adapt to the different needs of your audience. This will allow you to earn more and become more successful with your business. In addition, you should be also be open to new business strategies, concepts and current trends.

Step #8: Review and proofread your work.

Once you are done with your business plan, always make it a point to go back and review each and every part of it. Proofread your work and check for any grammar or spelling errors. An error free business plan will be seen as a professional and well-written one.

You are sure to come up with a great business plan if you follow the steps above. Or you can create a business plan using business plan templates. Some templates you may find useful are  Sample Business Plan Templates ,  Sample Professional Business Plan Templates , and  Restaurant Business Plans .

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How To Build An Effective Lawn Service Business Plan

SEO Title | How To Build An Effective Lawn Service Business Plan

Landscaping Company Business Plan Template

Written by Dave Lavinsky

Landscaping Business Plan

You’ve come to the right place to create your landscaping business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their landscaping companies.

Landscaping Business Plan Example

Below is a sample landscaping business plan and template to help you create each section of your landscaping business plan.

Executive Summary

Business overview.

Beautiful Gardens Landscaping Service is a startup landscaping business located in Dallas, Texas. The company is founded by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Beautiful Gardens Landscaping Service will provide a variety of professional landscaping and lawn care services for residential customers in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services of all kinds. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond the competitors.

Product Offering

The following are the services that Beautiful Gardens Landscaping Service will provide:

  • Lawn Care and Chemical Application
  • Landscape Maintenance
  • Landscape Design
  • Landscape Construction
  • Trimming and Pruning
  • Trees and Ornamental Planting and Care
  • Perimeter Pest Control
  • Vegetation Management
  • Gardening and Plant Care Consulting Services

Customer Focus

Beautiful Gardens Landscaping Service will target homeowners in Dallas. The company will also target owners of multi-family residential buildings such as apartment complexes and condominiums. No matter the customer, Beautiful Gardens Landscaping Service will deliver the best communication, service, and high quality landscaping.

Management Team

Beautiful Gardens Landscaping Service will be owned and operated by John Martinez. John is a graduate of Texas University with a Bachelor’s degree in Business Management. He has over five years of experience working as a manager for another local landscaping business. John will be the company’s Chief Executive Officer. He will steer the vision of the business and provide direction for the other managers and executives of the company.

John has recruited a landscaping expert, Lisa Smith, to be the company’s Chief Operating Officer and help oversee the business operations. Lisa will handle the day-to-day operations, including training the landscape personnel, providing consultation services, and overseeing the landscape design process. Lisa is a graduate of California University with a degree in Landscaping Design.

John and Lisa have recruited an experienced marketing director, Robert Johnson, to become a member of the Beautiful Gardens Landscaping Service management team. Robert is a graduate of the University of Maine with a Master’s degree in Sales and Marketing. John and Lisa rely on Robert’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Beautiful Gardens Landscaping Service will be able to achieve success by offering the following competitive advantages:

  • Skilled team of landscaping experts who will oversee the process and conduct inspections regularly to ensure all landscapers are adhering to stringent quality standards.
  • Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support. For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.
  • The company offers competitive pricing and discounts for regular customers.

Financial Highlights

Beautiful Gardens Landscaping Service is seeking $350,000 in debt financing to launch its landscaping business. The funding will be dedicated towards securing the office space and purchasing landscaping equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

  • Office space build-out: $120,000
  • Landscaping equipment, supplies, and materials: $80,000
  • Three months of overhead expenses (payroll, utilities): $130,000
  • Marketing costs: $10,000
  • Working capital: $10,000

lawn service business plan sample

Company Overview

Who is beautiful gardens landscaping service.

Beautiful Gardens Landscaping Service is a newly established landscaping company in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services performed by expertly trained professionals. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond its competitors. Beautiful Gardens Landscaping Service will be able to provide a wide variety of landscaping and lawn care services for homeowners who value high quality, reliable service and easy-to-use communication systems.

Beautiful Gardens Landscaping Service will be able to guarantee the quality of its services thanks to the latest and most innovative landscaping project management technology and stringent quality control standards. The company’s team of highly qualified professionals are experienced in landscaping, lawn care, and gardening, thus will be able to provide exceptional results for a wide variety of services from routine maintenance to new landscape design and build-out. Beautiful Gardens also provides consulting services in the areas of landscaping, gardening, and lawn care.

Beautiful Gardens Landscaping Service History

Beautiful Gardens Landscaping Service is owned and operated by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Since incorporation, Beautiful Gardens Landscaping Service has achieved the following milestones:

  • Registered Beautiful Gardens Landscaping Service, LLC to transact business in the state of Texas.
  • Has signed a lease to rent the office space.
  • Reached out to numerous contacts to include previous employees, landscapers, friends, family, and professional networks to inform them of the new business.
  • Began recruiting a staff of accountants, landscapers, and sales personnel to work at Beautiful Gardens Landscaping Service.

Beautiful Gardens Landscaping Service Services

Industry analysis.

The United States Landscaping Services industry is valued at $128.8B and is expected to increase by 2.3% this year. There are more than 600,000 businesses and over 1M people working in the industry nationwide. The states of Florida, California, and New York have the most landscaping businesses of all the states, while Texans spend the most on landscaping services of all states.

Households with higher than average levels of disposable incomes (over $100,000 per year) spend the most on landscaping services for their homes. While these households reduce their spending on non-essential items during times of economic downturns, they are still more consistently spending on landscaping during these times versus lower income households. The number of households in the U.S. in this higher income bracket is expected to increase this year, resulting in growth opportunities for operators in the landscaping industry. Additionally, there is a rising demand for residential landscaping services from millenials and Gen Z consumers as more of them are participating in gardening activities.

The industry faces several challenges including shortage of quality labor, numerous price-based competitors, economic downturns, and high insurance costs. Industry operators can overcome these challenges and find success by researching their competitors, providing quality service by capable personnel, implementing a targeted marketing campaign, and charging fair prices for customers and employees.

Customer Analysis

Demographic profile of target market.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Beautiful Gardens will primarily target the following customer profiles:

  • Homeowners with annual household incomes of $100,000 or more
  • Owners of multi-family residential properties such as apartment complexes and condominiums
  • Millennials and Gen Z homeowners who need help starting their own gardens

Competitive Analysis

Direct and indirect competitors.

Beautiful Gardens Landscaping Service will face competition from other companies with similar business profiles. A description of each competitor company is below.

Leif’s Lovely Landscaping Service

Leif’s Lovely Landscaping Service has been operating in the Dallas area for over ten years and has gained a loyal customer base for its excellent service and low prices. Leif’s provides residential homeowners with general landscaping and lawn care services. The company is a small operation and the founder does most of the landscaping work himself. Customers come to Leif’s for reliable, friendly service and the lowest prices in Dallas. The company offers lawn care and chemical application, mulching, tree trimming, and debris cleanup services.

Lake Landscaping & Lawn Care

Founded in 1990 by Henry Lake, Lake Landscaping & Lawn Care is a well-known landscaping and lawn care business that serves all of Dallas-Fort Worth and surrounding areas. The company offers a wide variety of landscaping services for residential homeowners. Services include regular lawn care, trimming, and maintenance, design, construction, and maintenance of landscaping features, and pool service. Lake Landscaping & Lawn Care is owned and operated by Henry Lake, an experienced contractor who designed some of the most prominent outdoor spaces in the area before starting his own business over 30 years ago.

Pete’s Perfect Landscaping

Pete’s Perfect Landscaping is a new Dallas-Texas based company providing landscaping services to customers throughout the city. The company was founded by Peter Smith, an experienced gardener who has been working in the landscaping industry for over 20 years before deciding to start his own landscaping company. Pete’s Perfect Landscaping provides a variety of landscaping services including pruning, trimming, planting, mulching, debris removal, and lawn maintenance.

Competitive Advantage

Beautiful Gardens Landscaping Service will be able to offer the following advantages over its competition:

  • Beautiful Gardens Landscaping Service uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.

Marketing Plan

Brand & value proposition.

Beautiful Gardens Landscaping Service will offer the unique value proposition to its clientele:

  • Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.
  • For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.

Promotions Strategy

The promotions strategy for Beautiful Gardens Landscaping Service is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Beautiful Gardens maintains an active social media presence with regular updates and fun content to get customers excited about the company’s landscaping services.

Professional Associations and Networking

Beautiful Gardens Landscaping Service will become a member of professional associations such as the Landscaping Association, American Gardening Society, and the Texas Lawn Care Association. The leadership team will focus their networking efforts on expanding the company’s vendor and client network.

Print Advertising

Beautiful Gardens Landscaping Service will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in ads to display in industry publications and local newspapers.

Website/SEO Marketing

Beautiful Gardens Landscaping Service will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Beautiful Gardens is able to provide. The website will also list information on the company’s events and testimonials from satisfied clients.

The marketing director will manage Beautiful Gardens’s website presence with SEO marketing tactics so that when someone types in a search engine “Beautiful Gardens” or “landscaping business near me”, Beautiful Gardens Landscaping Service will be listed at the top of the search results.

The pricing of Beautiful Gardens Landscaping Service will be moderate, but higher than low-end competitors so customers feel they receive value when purchasing the Company’s services.

Operations Plan

The following will be the operations plan for Beautiful Gardens Landscaping Service.

Operation Functions:

  • John Martinez will be the CEO of the company. He will oversee the management team and lead the direction of the business. John has spent the past year recruiting the following staff:
  • Lisa Smith – Chief Operating Officer who will manage the design and build process, train landscapers, and oversee the activities of the staff.
  • Sam Garcia – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
  • Robert Johnson – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.
  • Joe Williams – Quality Control Manager who will oversee all inspections of the landscapers to ensure stringent compliance with quality standards are met.

Milestones:

Beautiful Gardens Landscaping Service will have the following milestones complete in the next six months.

11/1/2022 – Finalize lease on office space.

11/15/2022 – Finalize employment contracts for the Beautiful Gardens Landscaping Service management team.

12/1/2022 – Begin build-out of the office and purchase equipment.

12/15/2022 – Begin networking at industry events and implement the marketing plan.

1/15/2023 – Finalize contracts for initial landscaping product suppliers and employment contracts for landscapers.

2/15/2023 – Beautiful Gardens Landscaping Service officially opens its office up to customers and starts taking appointments.

Financial Plan

Key revenue & costs.

The revenue drivers for Beautiful Gardens Landscaping Service are the fees charged to customers in exchange for the company’s services. When it comes to pricing, the business will monitor operational costs, average prices charged by competitors, and local market demand to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a landscaping business. The expenses will be the payroll cost, utilities, landscaping equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Average number of appointments per month: 600
  • Average fees per month: $15,000
  • Overhead costs per year: $400,000

Financial Projections

Income statement, balance sheet, cash flow statement, landscaping company business plan faqs, what is a landscaping company business plan.

A landscaping company business plan is a plan to start and/or grow your landscaping company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your landscaping company business plan using our Landscaping Company Business Plan Template here .

What are the Main Types of Landscaping Companies?

There are a number of different kinds of landscaping companies , some examples include: Commercial, Residential, and Arborists.

How Do You Get Funding for Your Landscaping Company Business Plan?

Landscaping companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for landscaping  and a lawn care business plan.

What are the Steps To Start a Landscaping Company Business?

Starting a landscaping company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Landscaping Company Business Plan - The first step in starting a business is to create a detailed landscaping company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your landscaping company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your landscaping company business is in compliance with local laws.

3. Register Your Landscaping Company Business - Once you have chosen a legal structure, the next step is to register your landscaping company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your landscaping company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Landscaping Company Equipment & Supplies - In order to start your landscaping company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your landscaping company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful landscaping company business and how to write landscape business plan :

  • How to Start a Landscaping Company Business

Where Can I Get a Landscaping Business Plan PDF?

You can download our free landscaping business plan template PDF here . This is a sample landscaping business plan template you can use in PDF format.

ProfitableVenture

Lawn Care Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Lawn Care

Lawn Mowing Business

Are you about starting a lawn care business ? If YES, here’s a complete sample lawn care business plan template & feasibility you can use for FREE .

Okay, so we have considered all the requirements for starting a lawn care business. We also took it further by analyzing and drafting a sample lawn care marketing plan template backed up by actionable guerrilla marketing ideas for lawn care businesses. So let’s proceed to the business planning section.

There are a thousand and one people who have continued to make huge profit in this trade. This is because of the need to care for lawns, as well as the experience they have been able to garner for long. In the same vein, there are lots of folks who may know how to care for lawns, but they may not have the luxury of time to do this.

This is where the importance of starting a lawn care business comes in; where you can be able to solve the no time problem.  Lawn care is a simple business to start, and truth is that with focus and determination, you can make good money from this trade. You can see a sample lawn care business plan below, which you can use to suit yours.

A Sample Lawn Care Business Plan Template

1. industry overview.

Lawn care business is not one of those businesses that you could start and make big money from when you truly work pretty hard and smart. The fact that people who may have the time and tools to handle their lawn care, makes it a bit challenging to make a fortune from the business.

Notwithstanding, anyone who intends starting his or her own lawn care business must be ready to go the extra mile to convince clients that he or she can deliver an excellent job. Furthermore, he or she must prove beyond every reasonable doubt that they are competent.

In a publication released by a Professional Land-care Network (PLANET), an international association serving lawn care professionals, exterior maintenance contractors, installation/design/building professionals, and interior scapers; there are an estimated 10,000 individual lawn care service providers and approximately 12,000 landscapers in the united states of America. This statistics covers independent operators, franchises and large corporate chains.

They also stated that the number of lawn businesses could actually be considerably higher because there are so many people doing lawn and landscape maintenance on part – time and on a pay as you go basis.

Lastly, according to the Occupational Outlook Handbook, published in 2006-2007 (U.S. Department of Labor), is that almost 1 out of every 4 landscaping, grounds – keeping, nursery, greenhouse and lawn service workers is self-employed and provides maintenance services directly to customers on a contract basis.

Of these, about 1 out of every 6 works part time. Although lawn care business might not be amongst the money spinning businesses in the industry, but they have a very large market that they can explore in the US.

As a matter of fact, statistics has it that the United States green industry (lawn and landscape maintenance, landscape contractors, landscape architects, irrigation contractors, and lawn and landscape product suppliers) generates roughly $67 billion to $69 billion annually.

PLANET estimates that the landscaping services sector alone generates about 704,000 jobs and $35.6 million in value-added services annually in the US.

Lawn care and maintenance business falls in the category of seasonal businesses; the industry experience downtime during the winter period and in most states in the US. In general, the demand for lawn care services is usually at its peak in the spring and generally between April and October; which is why lawn care company are always everywhere sourcing for lawn care business deals within this period of the year.

From recent survey, it is usually difficult for lawn care business to survive in the US with offering additional services. Such services are usually complimentary services meaning that they would not have to go out of their way to deliver such services.

For example a lawn care company can diversify into snow plowing during winter season; it is a way of ensuring that during off peak, they can still generate income and get the business running. Lastly, it is important to mention that the lawn care and landscaping industry is a closely regulated industry that requires practitioners to earn certifications that permit them to handle these hazardous compounds.

2. Executive Summary

Posh Lawn Care and Landscape Company is a licensed company that will be based in Long Beach, California but will operate in other cities in California, United States of America. We are in the business of helping our clients take proper care of their lawns, as well as create the kind of environment and aesthetic that will give them joy.

We have successfully come up with a detailed list of landlords and property owners in the whole of Long Beach; those who we know will need our services and we look forward to helping a larger percentage of them manage their lawn.

We are in business because we want to deliver excellent services to our highly esteemed clients; those who will patronize our services. So far, we have been able to successfully acquire the required trainings and licensing that will enable us launch Posh Lawn Care and Landscape Company without any stress.

We will ensure that every property that we handle has our unique signature of excellence on it. Before launching our business, we have been able to secure several business deals to manage and take care of 25 residential clients a week and also one golf course in Long Beach, CA.

We are set to offer several services amongst which are mowing, fertilizing and chemical application. This just the basic services we will be offering to the clients that hired our services. Posh Lawn Care and Landscape Company is fully aware of the seasonal nature of the business which is why we have made provision to engage in complimentary services during off peak period.

We will engage in snow plowing during winter, tree cutting and other related services. We will also provide consultancy services to homeowners, property managers and aspiring entrepreneurs who would want to start their own lawn care and landscaping business.

Posh Lawn Care and Landscape Company is a private registered company that is owned by Julius Bart and family. The company will be fully and single handedly financed by the owner – Mr. Julius Bart. Before starting Posh Lawn Care and Landscape Company, he has worked in the industry for well over 10 years and he has a good working relationship with residence of most estates in Long Beach, CA.

3. Our Products and Services

Posh Lawn Care and Landscape Company that is committed to excellent and timely services delivery and to give its customers value for their money. We know that our customers are the reason why we are in business and we will ensure that we make them our number one priority. These are the services that Posh Lawn Care and Landscape Company will be offering;

  • Lawn mowing/maintenance
  • Sod installation/hydro – seeding
  • Weeding or fertilizer and/or pest control application
  • Landscape care/maintenance services
  • Landscape design/contracting services
  • Landscape architecture services
  • Weekly lawn cut
  • Weeding Beds
  • Spring Cleanup
  • Trimming Landscaping
  • Fall Cleanup
  • Chemical Treatment
  • Snow Plowing
  • Consultancy and Advisory Services

4. Our Mission and Vision Statement

  • Our Vision at Lawn Care and Landscape Company is to become the preferred choice of homeowners, property managers and the government when it comes to lawn care and landscaping services in Long Beach and other cities in Los Angeles.
  • We are a company that is established with the aim of helping homeowners, property managers and the government manages their lawn and any other related services. We will work towards becoming the number one choice lawn and landscaping company in California.

Our Business Structure

Posh Lawn Care and Landscape Company is privately owned and managed company. It is a small scale business which is why we have decided to only retain a handful of employees and if we secure more contracts than our present workforce can handle, we will recruit contract employees (workers) to help us take care of the jobs. Below is the business structure of Posh Lawn Care and Landscape Company;

  • Chief Operating Officer (Owner)
  • Sales and Marketing Executive
  • Field Staff
  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer:

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for the day to day running of the business
  • Responsible for handling high profile clients and deals
  • Responsible for fixing prices and signing business deals
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization at regular interval
  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervises projects
  • Ensures compliance during project executions
  • Provides advice on the management of projects
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represents the organization’s interest at various stakeholders meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Handles all financial transactions for the company
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office activities.

Sales and Marketing Officer

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information.
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Lists the property for rent / lease to the public
  • Markets space; finds tenants; participates in lease negotiations.
  • Provides property owners with a real property condition disclosure (if required by law) and other necessary forms.
  • Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
  • Holds an open house to show the property.
  • Serves as a contact available to answer any questions about the property and schedule showing appointments.

Field Workers

  • Responsible for Lawn mowing/maintenance
  • Handles Sod installation/hydro – seeding
  • Handles Landscape care/maintenance services
  • Carries out task in line with the stated job description
  • Assist in transport working tools and equipment from the office (store) to site and back to the office
  • Handles any other duties as assigned my the line manager

Front Desk / Customer’s Service Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization

6. SWOT Analysis

Posh Lawn Care and Landscape Company do not intend to launch out on a trial and error basis, hence the need to conduct a proper SWOT analysis and prepare a lawn care marketing plan. We know that if we get it right from the outset, we would have succeeded in creating the foundation that will help us build a strong and reliable Lawn Care and Landscape business.

As such, knowing the areas of strength, weakness, as well as the opportunity that abounds for us at Lawn Care and Landscape Company became very expedient.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Lawn Care and Landscape Company;

Our strength as a lawn care and landscape company is the fact that we have healthy relationships with loads of homeowners (residence) within the area where our business is located. We have some of the latest equipment that will help us deliver neat and excellent jobs.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the qualities that are in high demand in the lawn care and landscaping line of business which are trust, honesty and relationship management.

Our weakness could be that we are a new lawn care and landscaping company in Long Beach, California and it will require consistency for us to gain the confidence of our prospective clients (homeowners, property managers and even the government).

  • Opportunities:

The opportunities that are available to us cannot be quantified; we know that there are loads of homeowners, property managers and government establishment that will require our services in Long Beach and other cities in California.

Some of the threats that we are likely going to face as a lawn care and landscaping company are global economic downturn that can impact negatively on household spending and the arrival of a competitor (a company that offer same service as we do) within same location. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

One of the common trends in lawn care and landscaping industry is that it takes consistent effort to convince homeowners to hire the services of lawn care and landscaping companies. The truth is that, homeowners who have enough time can actually take care of their lawn; all they need is just a little training.

One of the challenges that lawn care and landscaping companies face is in determining the amount to charge their clients; some of them charge base on the hours it will take to deliver the job, while some charge base on the size of the lawn to be mow. The challenge with this method is that land features like slopes and ornamental landscaping can greatly affect the time it will take to get the job done.

Usually, most lawn care and landscaping company ensure that they send their quotation to prospective clients only when they have been able to do their calculations based on per square foot of the property. Even if the prices is not regulated in the industry, it is still difficult to see lawn care and landscape company charging way higher than the average fee that is charged in the industry.

Of course anyone who decides to charge way over the average in the industry will struggle to retain clients.  If at all any lawn care and landscape company was to charge higher, they should be able to prove that they offer premium services; they should be able to demonstrate professionalism, quality service and reliability.

One the average, lawn care and landscape business owners between $20 and $85 per job and at about $100 per month or $40 per hour based on the clients preference. Most of them base their estimates on a visual inspection of the area, and some of them go as far as measuring the mowing area as described above.

8. Our Target Market

Our target market as a lawn care and landscape company is not just restricted to only homeowners and property managers but also government establishment. We will ensure that we position our business to handle government contracts and other similar contracts that will require bidding et al. This is the group of people that we shall market our lawn care and landscaping business;

  • Homeowners who are frequently out of town on business
  • Retirees who don’t care to do their own maintenance any longer
  • “Snowbirds” with winter homes in warmer climates
  • Golf course managers who may need help with maintenance
  • Rental property or condominium association managers who are personnel-impaired
  • Facilities managers for botanical gardens, historic buildings, municipalities and other government entities, universities, cemeteries and other public places with green spaces,
  • Homeowners who don’t have the vision, skill or tools to design their own landscaping,
  • New homeowners who wish to update the existing landscaping.
  • Homeowners who plan to put their home on the market and want to improve its curb appeal with fresh or updated landscaping
  • Builders of both residential and commercial properties who don’t already have their own landscaper on staff.
  • Managers of public facilities
  • Government establishment

Our Competitive Advantage

Posh Lawn Care and Landscape Company is fully aware that there is competition in Long Beach, California, which is why we decided to carry out thorough research, so as to know how to take advantage of the available market in the city where our business is located.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both the highly placed clients and the lowly placed clients; our prices are designed to fit into the budget of the lower class, the middle class and the upper class.

Lastly, our employees will be well taken care of, and their welfare package is amongst the best in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Posh Lawn Care and Landscape Company will ensure that we do not only generate income from our core service delivery but also from complementary services that we will render. Below are the sources we intend exploring to generate income for Posh Lawn Care and Landscape Company;

10. Sales Forecast

From the survey conducted, we were are able to discover that the average lawn care and landscaping business owner rakes in about $5,000 to $50,000 in their first year of active business, and a steady increase of $160,000 to $250,000 from subsequent year as long as they are consistent in what they do and have been able to create additional source of income.

We have perfected our sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set target of generating enough income / profits from the first month or operations and build the business from survival to sustainability.

We have been able to critically examine the lawn care and landscape industry with more emphasis on Long Beach, California and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some workable assumptions as well. Below are the projections that we were able to come up with for the first three years of Posh Lawn Care and Landscape Company;

  • First Year-: $45,000
  • Second Year-: $120,000
  • Third Year-: $200,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown within the period stated above.

  • Marketing Strategy and Sales Strategy

We are quite aware that networking is an effective way to begin building your client base and we have plans in place to leverage on all our networks. In view of that, we will continue to find local real estate clubs and connect with them and also; we will find gathering where we can find homeowners within the locations where we intend operating and then connect with them.

We will ensure that we bid at the appropriate time whenever there is the opportunity to handle government contracts both at the community and state level. We will also enter business partnership with local contractors since they also interface with property owners regularly; through them we can secure business deals to manage the lawn of their clients.

Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Posh Lawn Care and Landscape Company will adopt the following strategies in sourcing for clients for our business;

  • Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry, government institution and also property owners.
  • Promptness in bidding for contracts
  • Advertise our business in real estate / properties magazines and websites
  • List our business on yellow pages ads
  • Attend related real estate expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality job for them.
  • Leverage on the internet to promote our business
  • Direct marketing
  • Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business. We intend growing our business, which is why we have perfected plans to build our brand via every available means.

Below are the platforms Posh Lawn Care and Landscaping Company intend to leverage on to promote and advertise her property management business;

  • Encourage our loyal members to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our lawn care and landscaping business in relevant magazines, local newspaper, local TV stations and local radio station
  • Promote our lawn care and landscaping business online via our official website
  • List our lawn care and landscaping business on local directories (yellow pages ads)
  • Leverage on the internet and social media platforms like; Instagram, Google+, LinkedIn, Badoo, Facebook , twitter, et al to promote our lawn care and landscaping business
  • Install our Bill Boards on strategic locations around Long Beach.
  • Direct coupon mailing approach to introduce our lawn care and landscaping business to residence
  • Engage in road show from time to time to create awareness of our lawn care and landscaping business.
  • Distribute our fliers and handbills in target areas
  • Maximize our company’s website to promote our business
  • Attend landlord and residence association meetings with the aim of networking and introducing our lawn care and landscaping business.

12. Our Pricing Strategy

From our findings, the average cost of lawn services varies and it is dependent on loads of factors. For example, normal lawn services include prices for services such as regular lawn maintenance which includes edging, mowing and blowing, fertilization, weeding beds, hedge trimming, shrub removal, replacement or moving, grass replacement, landscaping, irrigation among other lawn services that may be required by a client.

Usually, these services are priced separately in most cases and in some instances; they may be priced together into one monthly service price.

The ideal thing for lawn care and landscaping business owners is to adopt a package services price format. Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent lawn services. Over and above, the prices for our lawn care and landscaping services will be affordable.

  • Payment Options

The payment policy adopted by Posh Lawn Care and Landscaping Company is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.

Real estate deals usually involves huge amount of money. Here are the payment options that Posh Lawn Care and Landscaping Company will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered to them without stress on their part.

13. Startup Expenditure (Budget)

  • The Total Fee for incorporating the Business in California: $750.
  • The budget for Liability insurance, permits and license: $1,500
  • The Amount needed to acquire a small Office facility with space for storage of working tools and equipment in Long Beach, California for 6 months (Re – Construction of the facility inclusive): $30,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $3,000
  • The cost for acquiring the required working tools and equipment (walk-behind mower, a back pack blower, an edger, a weed eater and hand tools): $10,000
  • The Cost of Launching our official Website: $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $1,000

Going by the report from our research and feasibility studies, we will need about $60,000 to set up a standard lawn care and landscaping business in Long Beach, CA. These are some of the equipment that we would need to fully launch our lawn care and landscaping business

  • String Trimmer
  • Edging Shears
  • Turfing Iron
  • Half Moon Cutter
  • Leveling Rake
  • Spring – tined Rake
  • Wheel Barrow

Generating Funding / Startup Capital

Posh Lawn Care and Landscape Company is a privately owned business and it will be financed by the owner who is also the chief operating officer of the company. These are the areas where we intend sourcing for fund for Posh Lawn Care

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from family members and friends (soft loans and gifts et al)
  • Generate a larger chunk of the startup capital from the banks (loan facility).

14. Sustainability and Expansion Strategy

It is easier for a company to survive when there is steady flow of income which is why we will ensure that we leverage on every business opportunities that we come across during peak period and off peak period as well. We are well positioned to diversify our services once the need arises.

Part of the sustainability strategy that we have adopted is continuous training of our workforce (both fulltime staff and part – time workers) so as to provide them with the capacity to perform effectively. We know that integrity, competence, trust and good relationship management is factor that can guarantee a business to grow and survive in hash business environment which is why we will work hard not to compromise these qualities that we possess.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Renting of Office Facility in Long Beach, CA: Completed
  • Conducting Feasibility Studies: Completed
  • Start – up Capital Generation: Completed
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents (Tenancy Agreements, and freelance agreements et al), and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Purchase of the needed working tools and equipment: Completed
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies, landlord association): Completed

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How to Write a Cleaning Service Business Plan + Free Sample Plan PDF

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Elon Glucklich

7 min. read

Updated February 17, 2024

Free Download: Cleaning Service Business Plan Template

With busy schedules and job demands, not everyone has time to clean up after themselves. 

That’s why nearly 10 percent of Americans hired residential cleaning services as of 2020, and the demand for cleaners is rising. And despite a resistance to return to the office, commercial cleaning remains a $100 billion industry . Building owners still need pristine spaces if a lease or sale opportunity arises.

If you’re getting into the cleaning industry, or trying to grow your existing business, you’ll need to do some upfront work. That’s where a business plan comes in. This article will help you ensure that you’re meeting the right market opportunity, and that your business brings in enough revenue to be profitable long-term. If you need a bank loan or investment , a business plan will be crucial.

Are you looking for a free, downloadable cleaning service sample business plan PDF to help start your own business plan, Bplans has you covered.

  • What should you include in a cleaning service business plan?

Keep your plan concise, and focus only on the most important sections for your business. Your plan will likely include some or all of these sections:

  • Executive summary
  • Market analysis
  • Products and services
  • Marketing and sales strategy
  • Company overview
  • Financial plan

It’s especially important for a cleaning service business plan to consider the wide range of services and related products you may offer. Your business might provide specialized cleaning services, or sell eco-friendly cleaning products along with cleaning homes or office spaces.

You’ll need to detail your strategies for promoting each of these products and services to maximize the revenue you generate from each client.

Here’s an example of a cleaning service business plan outline.

A sample outline for a cleaning service business plan.

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  • The 8 elements of an effective cleaning service business plan

1. Executive summary

The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. 

Include a mission statement in your executive summary. This simple, action-oriented statement explains your company’s purpose. Maybe your goal is to grow into your area’s leading residential cleaning service. Or to expand the market for eco-friendly cleaning solutions. It summarizes what your company does for customers, employees, and owners. It also helps someone reading your business understand in greater detail what sets your business apart from competitors, and how it will be profitable.

If you’re writing your plan for a bank or investor, they will start with the executive summary. So it’s where you’ll want to make a good first impression. Try to draw them in right away by showing you have a clear value proposition.

2. Market analysis

The market analysis section is where you make the case that your business can generate enough demand to be successful. To do that, you’ll need to thoroughly assess your market, identifying key trends in the region’s home or commercial real estate sectors that might indicate a need for your services.

Evaluate the size of your potential market , including residential and commercial segments. You should also analyze the competition . Start by identifying the number of existing providers and their service offerings, and highlight any gaps you observe in the market that your business can fill.

3. Cleaning services and products

This section should detail the cleaning services and products you offer. These may include various residential and commercial cleaning services, like standard cleaning, deep cleaning, specialized disinfection services, or eco-friendly cleaning options.

If you plan to use specific cleaning products or specialized equipment, also detail these. Emphasize any services or products that set your business apart from the competition, like allergen-free cleaning services for homes or exclusively green cleaning products.

4 . Marketing and sales strategy

Your marketing and sales strategy is how you put your market research into action to attract and retain customers for your cleaning service.

Start by identifying the most effective marketing channels for reaching your target market, such as online advertising, social media , local flyers, or partnerships with real estate agencies.

To reach the broadest customer base possible, outline your digital and traditional marketing strategies. Discuss the importance of a strong online presence, including a user-friendly website and active social media profiles to build brand awareness and credibility. 

You should also provide information about your pricing strategy , and whether you’ll offer special promotions or loyalty programs to encourage repeat business and referrals.

5. Milestones

The milestones section is where you outline the key objectives for your business and timelines for achieving them. This section can be short, with individual milestones listed as bullet points.

Milestones could include securing initial funding, acquiring necessary licenses, launching your marketing campaign, reaching a certain number of clients, or hitting revenue targets. Be sure to list when you expect to achieve each milestone, and which members of your team will be responsible for reaching them.

6. Company overview

The company summary gives a brief overview of your cleaning business. Include the legal structure , target service area, and history of your business if it already exists.

If you’re writing your plan because you’re seeking funding for your business from a bank, clearly state how much you’ll need, how you plan to use it, and how it will benefit the business. Funding uses could include purchasing new equipment to expand your services, or hiring additional staff to widen your service area.

You can also include a brief management team section covering your key employees, their roles, responsibilities, qualifications, and experience. 

If you plan to contract with cleaning crews instead of hiring employees, describe how this arrangement will work and why you think it will benefit your business.

7. Financial plan and forecasts

Your financial plan should present detailed financial projections, including revenue , costs , and profitability .

If you’re a new business, list your startup costs , including initial equipment, supplies, licensing, and marketing investments. Also, outline your funding sources, such as loans, investments, or personal savings going into the business.

Include a cash flow statement , income statement , and balance sheet . The financial statements and projections should demonstrate your cleaning service’s potential to generate sustainable profits over the long term.

8. Appendix

The appendix is an optional section for you to add supporting information or documents that don’t fit within the plan. This could include market research data, lease agreements, employee contracts, or licensing and permit documents.

  • Writing an effective cleaning service business plan: Key considerations

When writing your cleaning service business plan, focus on these areas to increase your likelihood of success.

1. Offer diverse service offerings

The cleaning industry caters to a wide array of customer needs, from residential homes with regular upkeep, to commercial spaces that need specialized sanitation. Offering services to the broadest customer base you can manage will help you expand your share of the market .

2. Pricing strategy  

Your pricing strategy is vital to balance attracting and retaining customers to ensure your business remains profitable. 

Extensive market research into competitors should help you understand what represents a competitive pricing structure in your target area. Offering flexible pricing models, like flat rates for certain services or discounts for recurring appointments, can also appeal to a broader customer base. Just make sure your forecasts show that you’ll generate more revenue from repeat business through any discounts you decide to offer.

3. Protect your reputation

Trust and reputation are crucial in the cleaning service industry, where small mistakes can cost you customers. Consider in your marketing plan whether your branding and customer feedback policies emphasize your commitment to quality work and reliable service. And make sure to check how your business is being reviewed online.

4. Professional training and standards

To achieve a reputation as a high-quality cleaning service, your standards as a business owner need to trickle down to your employees. The operations section of your plan should include training your workers on the latest cleaning techniques, customer service best practices, and safety protocols to ensure your team meets those high standards you’ve set.

5. Online marketing and presence

We touched on this in the marketing and sales strategy section, but strong online and social media presences are fairly low-cost tactics for reaching new customers. Consider how much a professionally designed website that’s search engine optimized, active social media engagement, and strategic online advertising might increase your visibility.

  • Download your cleaning service sample business plan PDF

Download this cleaning service sample business plan PDF for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you want more options.

Don’t get hung up on finding a sample business plan that exactly matches your cleaning service. Whether you’re setting up a boutique eco-friendly cleaning service or a broad-scale commercial cleaning operation, the core elements of your business plan will largely be consistent.

There are plenty of reasons cleaning service business owners can benefit from writing a business plan — you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, thinking through every aspect of your business will help you ensure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Check out LivePlan

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Home & House Stagers in Elektrostal'

Location (1).

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  • Elektrostal', Moscow Oblast, Russia

Featured Reviews for Home & House Stagers in Elektrostal'

  • Reach out to the pro(s) you want, then share your vision to get the ball rolling.
  • Request and compare quotes, then hire the Home Stager that perfectly fits your project and budget limits.

A home stager is a professional who prepares a house for sale, aiming to attract more buyers and potentially secure a higher selling price. They achieve this through the following techniques:

  • Rearranging furniture to optimize space and functionality.
  • Decluttering to create a clean and spacious look.
  • Making repairs to address visible issues.
  • Enhancing aesthetics with artwork, accessories, and lighting.
  • Introducing new furnishings to update the style.

Their goal is to present the house in the best light. Home stagers in Elektrostal' help buyers envision themselves living there, increasing the chances of a successful sale.

  • Home Staging
  • Decluttering
  • Furniture Selection
  • Space Planning
  • Art Selection
  • Accessory Selection

Benefits of the home staging in Elektrostal':

  • Attractive and inviting: Staging creates a welcoming atmosphere for potential buyers.
  • Faster sale: Homes sell more quickly, reducing time on the market.
  • Higher sale price: Staging can lead to higher offers and appeal to a wider range of buyers.
  • Showcasing best features: Strategic arrangement highlights positives and minimizes flaws.
  • Stand out online: Staged homes capture attention in online listings.
  • Emotional connection: Staging creates a positive impression that resonates with buyers.
  • Easy visualization: Buyers can easily picture themselves living in a staged home.
  • Competitive advantage: Staging sets your home apart from others on the market.
  • Affordable investment: Cost-effective way to maximize selling potential and ROI.
  • Professional expertise: Experienced stagers ensure optimal presentation for attracting buyers.

What does an Elektrostal' home stager do?

What should i consider before hiring an interior staging company, questions to ask potential real estate staging companies in elektrostal', moscow oblast, russia:, find home stagers near me on houzz, business services, connect with us.

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    Pete's Perfect Landscaping provides a variety of landscaping services including pruning, trimming, planting, mulching, debris removal, and lawn maintenance. Easily complete your Landscaping Company business plan! Download the landscaping company business plan template (including a customizable financial model) to your computer here <-.

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    1. Industry Overview Lawn care business is not one of those businesses that you could start and make big money from when you truly work pretty hard and smart. The fact that people who may have the time and tools to handle their lawn care, makes it a bit challenging to make a fortune from the business.

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  22. How to Write a Cleaning Service Business Plan

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